Episodit
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**Opening Segment**
- Welcome Scott Jarred, a finance visionary and CEO of Invest
- Debuts his new book, 'Accelerate', focusing on financial freedom
- Unveiling the May limited edition with an IndyCar theme in collaboration with Jack Harvey
**Finding Your Financial 'Why' and 'Who'**
- The importance of a strong 'Why' for financial success
- Aligning 'Who' around your 'Why' for cohesive personal and business growth
- Utilizing a financial game board to make better life decisions
**Paths to Financial Freedom**
- Achieving balance and harmony in personal, business, and professional life
- The three types of thinking - linear, exponential, and quantum
- Transitioning from human 'doing' to human 'being' for success
**Business Owner Blueprint for Financial Stability**
- The three-legged stool model: Personal, Business, and Professional
- The case for paying yourself first as a business owner
- Good debt vs. bad debt and strategic investment decisions
**Closing Segment**
- How to approach paying yourself with fluctuating business income
- Inviting listeners to grab a copy of 'Accelerate' and join the 'Accelerated Advantage' program
- Scott Jared addresses the ultimate question: Why accelerate your financial journey?Tweetable Quotes:
"Think about your listeners and your people that are talking. Do they know why they do what they do?" - Scott Jarred
"You deserve to be rich. You deserve to be wealthy. You deserve to live the life that you want. You deserve it. Let yourself out." - Scott Jarred -
**Operations Simplified: Unleashing the Power of Small Teams**
- Introduction to Alyson Caffrey, a small business operations strategist
- The importance of operations management for business longevity
- Components of operations: process, people, and systems
- The Operations Simplified Framework and its fit for small businesses
**Laying the Foundation for Operational Success**
- The significance of knowledge transfer and creating a knowledge base
- The role of processes and project management in a business's growth
- The relevance of visible data and key performance indicators in operations
**The Journey to Operational Independence**
- Challenges that indicate a need for operational structure
- Practical steps for building an internal knowledge base and mastering knowledge transfer
- Creating clear project management rules and the benefits of having visible data
**Relinquishing the Control for Growth**
- Overcoming the challenge of relinquishing control in your business
- The impact of advanced operations on company profitability and team harmony
- Achieving sustainability across all aspects of the business
**Resources and Contacts**
- Ways to reach out to Alyson Caffrey and acquire resources like the four-phase onboarding blueprint
- Alison's book, 'The Sabbatical Method', as a resource for overextended business ownersTweetable Quotes:
"Knowledge transfer is the golden key for autonomous teams." - Alyson Caffrey
"Release the reins and watch your business flourish." - Alyson Caffrey -
Puuttuva jakso?
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**Opening Segment**
- Salim Omar introduces Mary Anne Pruitt
- Conversation on personal backgrounds and connection to places like Alaska and Kenya
**Defining your Audience**
- The importance of identifying your target audience regardless of business age and size
- Going beyond demographics to build customer personas
**Growth through Paid Strategies**
- Discussing the progression from traditional media to the overwhelming options in digital advertising
- Why programmatic targeting and an omni-channel approach are crucial
- Social media's role compared to more targeted digital strategies
**Choosing a Media Partner vs. a Vendor**
- Marianne Pruitt distinguishes between media partners and vendors
- The ideal media partner crafts strategies, provides feedback, and doesn't just 'set it and forget it'
**Common Mistakes & Keys to Success**
- Discussing pitfalls in small business growth such as lacking audience understanding
- Defining what success looks like and adjusting strategies based on performance data
**Closing Thoughts & Contact Information**
- Final advice on patience in marketing campaigns and budget management
- Details on how to contact Marianne Pruitt and Mosaic Agency for paid media strategies
Tweetable Quotes:
"Knowing your audience is the cornerstone of growth." - Mary Anne Pruitt
"A media partner invests in your strategy, not just your spending." - Mary Anne Pruitt
"Marketing is a bridge supported by sales as one of its pillars." - Mary Anne Pruitt
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**Straight Talk CPAs Dives Into Value-Based Pricing with Jody Grunder**
- Introduction of guest Jody Grundon, a pioneer in the accounting industry
- Jody explains the essence of value-based pricing in accounting services
- Discussion on scaling fees based on company size and complexity rather than flat rates
**Evolving Client Relationships and Niche Specialization**
- Transitioning from serving a broad spectrum of clients to niche-focused services
- Emphasis on becoming a thought leader in specific industries to offer more value
- Diving into the virtual CFO concept and how it changed client interactions
**Building a Superstar Remote Team**
- The importance of trust and transparency in remote team management
- Fostering a team culture through consistent communication and retreats
- How virtual teams can create meaningful interactions without a physical workspace
**Navigating Accounting Firm Mergers and Future Planning**
- Jody shares his personal experience with merging his accounting firm
- The significance of aligning with like-minded companies and partners
- Tips for accounting firm owners contemplating retirement and exits
**The CPA Firm Landscape: Now and Beyond**
- Strategies for client retention and delivering promised value
- Dealing with finger-pointing clients and fostering a collaborative relationship
- Upcoming challenges and trends in the accounting industryTweetable Quotes:
"Value is not about saving $100,000; it's about what we can replace." - Jody Grunder
"You don't just lose clients over price; it's about the value provided." - Jody Grinder -
**Opening Segment**
- Introduction of Andy Buyting, leader in thought leadership content marketing
- Andy's professional background and authorship
**The Essence of Business Development**
- The definition of business development strategy
- The E-Myth by Michael Gerber as an influential book
- Understanding target audience and effective messaging
- The impact of resonating with your market
**Insights on Marketing Strategy**
- The importance of aligning messaging with client fears and desires
- Transforming marketing from competition-centric to client-centric approaches
- Real-world example from the insurance industry on messaging shift
**Building a Selling Machine**
- The methodology of an efficient sales process
- How assembly-line strategies apply to sales processes
- The importance of knowing individual skill sets within sales
**Power of Print Marketing**
- Benefits of print marketing in an increasingly digital world
- Establishing credibility and authority through tangible materials
- Andy's experience with client success in print marketing
**Closing Segment**
- Final thoughts on business development strategy and print marketing
- Calls to action for connecting with Andy and his team for business development insights
**How to Reach Andy and Resource Offers**
- Andy's LinkedIn profile and how to book sessions with him
- Download chapter or purchase 'Double Sales, Zero Sales People' book
- Ways to establish contact and absorb further business insights from AndyTweetable Quotes:
"If you don't have anything nice to say, don't say anything at all. - Andy Buyting"
"Marketing should connect with an audience's fears and desires. - Andy Buyting"
"Build your sales process like an assembly line for efficiency. - Andy Buyting"
"Print's credibility trumps digital's fleeting nature. - Andy Buyting" -
**Opening Segment**
- Warm welcome to Aaron Marcum
- Overview of Aaron's accolades and background
- Introduction to positive psychology and its significance
**Entrepreneurial Growth and Well-being**
- Aaron's journey to writing 'Entrez Thrive'
- Exploring entrepreneurial stress and flourishing
- Tackling uncertainties and embracing positive psychology
**The Concepts of Positive Psychology**
- Definition of positive psychology
- The importance for entrepreneurs
- Differentiating self-help from scientific well-being
**Unveiling the 'Good Life' and Guiding Truths**
- Discussing the concept of the good life since Aristotle
- Exploring the guiding truths for entrepreneurs
- How guiding truths impact financial freedom and personal growth
**Eight Laws for Entrepreneurial Success**
- Outlining the 'Eight Laws for Entrepreneurial Success'
- The foundation of 'entreclarity'
- The role of creation and grit in business development
**Agency and the Pillars of Entrepreneurial Confidence**
- The concept of entree agency
- Three pillars: self-efficacy, optimism, and imagination
**Closing Segment**
- How positive psychology transformed Aaron personally and professionally
- Where to find Aaron's book and additional resources
- Aaron's expression of gratitude and the impact of positive psychologyTweetable Quotes:
"Positive psychology is the science of why some people thrive and why some people don't." - Aaron Marcum
"Your guiding truths create greater financial freedom." - Aaron Marcum -
Tune in to discover Chad Jenkins' secret sauce for business growth. In this episode, Chad reveals:
- The transformative power of his 'Just Add Zero' technique
- How hidden opportunities are often right under our noses
- Revolutionary strategies for exponential growth through authentic resource expression
- The groundbreaking 'Remove the Film' method to tackle friction points and leverage the market
- Why curiosity and the mantra 'better is infinite' are the driving forces behind continuous improvement
- Nuggets of wisdom on how radical collaboration can propel your business to unforeseen heights
Embrace these insights to revitalize your business approach with Chad's innovative perspectives!**Key Strategies to Uncover Hidden Business Opportunities**
- Chad Jenkins is a lifelong entrepreneur with methods that redefine business growth
- Entrepreneurs often miss hidden opportunities that could be game changers
- Conventional wisdom vs. authentic resource expression
- Differentiating between surface-level and authentic solutions
**The Just Add Zero Philosophy for Business Growth**
- The psychological impact of adding a zero to your income goals
- Creating larger goals can lead to unconventional solutions and exponential growth
**Embracing Collaboration for Exponential Growth**
- Collaboration can break resource limitations
- Seeking best-in-class partners can create advantageous growth strategies
- Future money partnership creates incentive for higher performance
**Removing Friction with SeedSpark Growth Academy**
- The 'Remove the Film' method stands for Friction, Identification, and Leveraging the Market
- Listening effectively reveals existing frictions, which can be transformed into competitive advantages
**Concluding Thoughts on Growth and Potential**
- Chad Jenkins discusses the importance of curiosity and efficiency
- Better is infinite: the mindset of continuous improvement and curiosity as a secret to successTweetable Quotes:
"Unconventional thinking leads to unconventional results." - Chad Jenkins
"By adding a zero, your brain works backwards to make it reality." - Chad Jenkins
"Future money partnership motivates higher performance." - Chad Jenkins -
**Harnessing Legal Savviness for Business Success**
- Introduction to Scott Reid, Zig Ziglar-affiliated small business lawyer and his novel approach to legal services
- Embracing a subscription-based model to transform the client-lawyer relationship
**The Mentorship Impact: Paying It Forward with Zig Ziglarās Legacy**
- Scott shares his enriching experience with the Zig Ziglar organization
- The importance of mentorship and growth within a mastermind group
**A New Legal Paradigm: Treating Lawyers as Allies Not Adversaries**
- Scott advocates for proactive legal counsel over crisis-driven legal interactions
- The shift from traditional to on-demand subscription legal services
**Building a Shatterproof Business: Strategies Unveiled**
- The imperative of strategic advisor teams including CPAs and business coaches
- Lay a solid foundation: Choosing the right business structure and protecting your business assets
- The criticality of documenting business operations and decisions
- Owning your brand: the importance of securing trademarks
**Innovating the Legal Field: Why Scott Advocates for Recurring Revenue Models**
- How a subscription-based model ensures financial stability and encourages active engagement with clients
- The life-changing pivot that led to the birth of Scottās 'Access Plan'
**Closing Segment**
- Scott invites listeners to access his legal services and learn more about his forthcoming book 'The Shatterproof Entrepreneur'Tweetable Quote:
"Treat lawyers like primary care, not emergency rooms." - Scott Reid
"Your small business is the best avenue to achieve your dreams." - Scott Reib
"Build your business - and its legal foundation - as strong as bedrock." - Scott Reib -
In this episode of the Straight Talk about Small Business Success Podcast, Salim Omar interviews Kate DeLeo, a brand architect and the founder of the brand Trifecta.
Kate shares valuable insights on how brand impacts revenues for small businesses and introduces the concept of the brand trifecta.
The brand trifecta consists of three key elements: the tagline, the value proposition statement, and the differentiator statements.
Kate emphasizes the importance of understanding the target audience and crafting a brand message that speaks to their deepest level of heart pain.
She also highlights the significance of having a strong personal brand and using authentic and provocative language in brand conversations.
If you're looking to increase your revenues and create a powerful brand, this episode is a must-listen.
Don't miss out on Kate's bestselling book, "Muting the Megaphone," which provides practical guidance on creating brand conversations that convert. Tune in now and take your brand to the next level! -
**Leveraging Platforms for Business Growth**
- The importance of starting a conversation with ideal customers
- Tom's holistic experience in e-commerce, marketing, and engineering
- The concept of Other People's Platforms (OPP)
- The instant leverage and audience reach through OPP
**The Power of Podcasts**
- Why interviews convert better than blogs
- Podcasts as a means of nurturing leads and customers
- The strategic use of being a podcast guest versus a host
- Adapting podcast strategies for local vs. national reach
**Systemization in Business**
- Debunking the complexity of business processes
- How systematization can make a business less owner-dependent
- Tom's military experience and its influence on business efficiency
**Connecting with Tom**
- How to reach Tom Schwab and his resources for business growth
- Offering a free copy of Tom's book, 'Podcast Guest Profits'
- Access to an assessment of podcast marketing suitability for businessesTweetable Quotes:
"Leverage OPP for instant audience reach." - Tom Schwab
"Podcasts convert conversations into customers." - Tom Schwab
"Systemization is the backbone of business efficiency." - Tom Schwab -
**Key Takeaways from Manuj Aggarwal's Journey**
- From $2 an hour factory job to Fortune 500 boardrooms
- The significance of self-belief and inspiration drawn from success stories
- Pursuing a passion in technology and the importance of creating value
**The AI Revolution in Business**
- AI's transformative role in business and economy
- Manuj's insights on how small businesses can leverage AI
- AI and data as core elements of modern successful businesses
**Strategies for Business Growth**
- Increasing visibility and networking for business expansion
- Emphasizing customer-centric approaches and consistent messaging
- Adapting to market changes for assured ROI and success
**Travel's Impact on Business and Personal Growth**
- Travel as a means to gain empathy and global understanding
- Viewing travel as an investment in becoming more relatable and expansive in business
**Maintaining Energy and Enthusiasm**
- Manuj's daily rituals for aligning inner and outer self
- Emphasizing self-conversation for resilience and creativity -
**Episode Notes: Growth, Culture, and Legal Insights for Entrepreneurs**
**Opening Segment:**
- Introduction of Matt Davis, an attorney and entrepreneur leading Davis Business Law
- Celebration of the firm's 1,000% growth and inclusion in the Inc. 5,000 list
- Matt discusses opening a new office and the impetus for his firm's expansion
**The Catalysts of Success:**
- Building a tribe and a standout company culture
- Importance of measuring business metrics and strategic delegation versus abdication
- Matt's reflections on strategic growth and marketing management
**Protecting Your Business:**
- Sources of business threats: catastrophes, ignorance, and ineptitude
- Proactive measures: brainstorming potential issues, educating oneself, and maintaining discipline
- Foundations of Mattās book, "The Art of Preventing Stupid"
**Cultivating Culture and Team Dynamics:**
- The recruitment process and the use of "Hiring for Attitude" as a guide
- Core values of Davis Business Law and fostering employee engagement
- Implementation of virtual gatherings and biannual retreats for team building
**Final Insights & Contact Information:**
- Matt shares his contact information and advises business owners to embrace continuous learning
- Recommendations from Matt and a discussion on ego management and prevention of business mistakesTweetable Quotes:
"Building a tribe and standout company culture are the cornerstones of exponential growth." - Matt Davis
"Measuring metrics turns a good business into a great one." - Matt Davis
"Delegation is an art; don't just hand over tasks, provide strategy and feedback." - Matt Davis -
**Insights from Donnie Bovine, Sales Expert**
- Introduction of Donnie Bovine, CEO and founder of Success Champions.
- Donnie's take on the common failures in sales among entrepreneurs.
- The necessity of actually wanting to sell and the struggle with closing sales.
**Becoming Human in Sales**
- Tips on improving sales techniques.
- Importance of being relatable and human in sales presentations.
- The art of asking for business and the psychology behind it.
**The Referral Game Changer**
- Debunking traditional referral methods.
- Strategies for creating an endless stream of referrals.
- Building synergy partnerships and leveraging networks effectively.
**Work-Life Integration**
- Donnie's philosophy on work-life integration over balance.
- Daily routines and incorporating business activities into personal life.
**Efficient Growth Strategies**
- Discussion on the significance of niching down for scalable business growth.
- Learning from major successful companies and their growth trajectories.Tweetable Quotes:
"Most people that have left corporate America never thought they'd have to sell." - Donnie Boivin
"Once you become human, it becomes a conversation versus a sales call." - Donnie Boivin
"Your business should be like a farm, do the work until the work's done." - Donnie Boivin -
**Opening Segment**
- A warm welcome to Fabi Paolini, a brand strategist and expert in magnetic messaging.
- Achieving distinction as a premium brand to attract high-value clients.
**Understanding the Premium Buyer**
- The misconception that premium buyers are simply those with more wealth.
- Insight into premium buyers' valuation of time over money and their action-oriented mindset.
**Busting the Ursula Effect**
- Debunking the marketing myth of appealing solely to clients' pain points.
- Advocating for elevated communication that speaks to aspirational clients, not victims.
**Messaging Masterclass: Attracting Visionaries**
- Crafting a differentiated brand message by focusing on unique selling points.
- Highlighting the importance of aligning messaging with the desired outcome for clients.
**Closing Segment**
- Understanding specificity in content to draw qualified leads.
- The breakthrough message strategy pre-sells offers before the pitch.
- Best ways to connect with Fabi and her final pearls of wisdom.Tweetable Quotes:
"Time is more valuable than money for premium buyers." - Fabi Paolini
"It's about the victor's language, not the victim's." - Fabi Paolini
"Money is an exchange of value. Put value out, get value back." - Fabi Paolini -
**Opening Segment**
- Salim Omar introduces Brendan Lebowitz from SEO Optimizers
- Brendan shares his background in digital marketing and the journey to his own company
**Diving into Digital Marketing Dynamics**
- Insights into the importance of SEO for small and medium-sized businesses
- The relentless rise of video content in digital marketing
- The power of YouTube for online visibility and traffic
**Mastering Backlinks**
- Understanding the concept of bad links and its impact on website ranking
- The shift from quantity to quality in backlink strategies
- Employing creativity to acquire authoritative backlinks
**SEO Tips and Trends**
- How businesses can improve their online presence with SEO
- The relevance of keywords and organic search
- Expertise, authoritativeness, and trustworthiness in Google's ranking signals
**Closing Advice and Offerings**
- Brendan emphasizes patience in the realm of digital marketing
- Discussing the merits of combining SEO with paid ads for immediate results
- Special gift for listeners and free SEO analysis from Brendan -
**Introduction: Rich Kozak, The Brand Impact Sage**
- Welcome Rich and brief introduction of his expertise.
- Rich's background as an executive director and VP in marketing communications.
- His shift from corporate branding to helping individuals with Personal Impact Branding.
**The Essence of Impact Branding**
- Branding as a teaching and empowering process rather than just a service.
- Importance of authenticity and unique language that truly represents a brand.
- Steps to reshape your life guided by branding strategies.
**The Power Trio for Branding Success**
- The critical role of clarity in painting a powerful vision for customers.
- Positioning a brand to highlight uniqueness and expertise.
- Language that resonates with the 'care about' of the target audience.
**Common Branding Pitfalls**
- Common misconceptions and oversights of branding in small businesses.
- Prioritizing marketing and lead generation over foundational branding work.
- Emphasizing the sequence: proper branding strategy then precise marketing execution.
**Practical Branding Tips and Exercise**
- Simple steps for listeners to understand and amplify their brand.
- Rich's offering of an 'impact-driven branding blueprint'.
- Exercises to envision brand impact and to identify the core audience and impacts.
**Closing Thoughts and Gratitude**
- Rich's expression of how branding aligns with one's purpose.
- The non-commercial, purpose-driven side of branding.
- Thanks to Rich for sharing his wisdom and resources.Tweetable Quotes:
"Branding is not just a service; it's empowering and teaching." - Rich Kozak
"Speak the 'care abouts' to truly resonate with your audience." - Rich Kozak -
**Bill Heinrich - diving deep into energy, emotions, and business success**
- Introduction to guest Bill Heinrich and his journey from business ownership to discovering the importance of energy in life and business.
- The fundamental role of energy in shaping our physical world and business interactions.
- Stories and blind spots in our personal narratives can greatly impact our business success.
**Passion, Purpose, and Prosperity in Business**
- Bill's belief that energy is the key to passion, purpose, and prosperity.
- Discussing the power of emotion in client-service provider relationships.
- The impact of energetic alignment and presence on successful business outcomes.
**Strategies for Positive Energy and Growth**
- Key strategies to avoid worry and focus on positivity and growth.
- Learning to take things step by step without getting overwhelmed by the 'how'.
- Dealing with technical glitches and maintaining peace and non-judgment.
**Living an Energetic Life**
- The two fundamental emotions of love and fear and their impact on business decisions.
- Strategies for staying present and engaged in the moment for better business results.
- Understanding and applying your unique energetic DNA to life and business challenges.
**Sustainable Business and Personal Growth**
- How to cultivate an environment of growth and expansion in business.
- The role of personal responsibility versus accountability.
- Embracing present moment awareness and heart-centered decision making.
**Closing Thoughts**
- Inviting listeners to engage with Bill Heinrich's resources for further clarity and growth.
- Reflection on the depth and implication of the conversation for everyday business and personal life.Tweetable Quotes:
"Life and business success are deeply entwined with energy and emotions." - Bill Heinrich
"Embrace the present moment for impactful decision-making." - Bill Heinrich
"Discovering your energetic DNA can reshape your business journey." - Bill Heinrich -
[00:01 - 07:17] The Beauty and Impact of Running a Small Business
ā¢ From law school and fundraising and employing high-level strategies with a small team
ā¢ Gaining inspiration from community leaders who stepped up to lead nonprofits and volunteerism
ā¢ Small businesses are impactful and great for innovation, agility, and building something that lasts
ļ»æ
[07:18 - 23:08] Managing Chaos in Small Business: Identifying the Culprits
ā¢ The four symptoms of chaos are cash flow, wearing too many hats, team issues, and inability to scale
ā¢ Have an honest conversation; create your life plan and how the business fits into it
ā¢ Make a life plan, articulate the vision of the business, revisit the life plan, and make small shifts in the business
ā¢ Spend more time working on the business instead of in the business
[23:09 - 29:48] Creating a Life Plan and Business That Fits
ā¢ Became a rallying call for the team not to drop the ball
ā¢ Business owners should audit their businesses and set realistic goals
ā¢ Reach out to Kerry-Ann!
Connect with Kerry-Ann through her website https://www.trafalgarstrategies.co/ and check out her free ebook at https://www.nobusinesschaos.com/!
Resources Mentioned
Good to Great by Jim Collins
BE 2.0 (Beyond Entrepreneurship 2.0) by Jim Collins and William Lazier
LIKE THE EPISODE?
Please give us a 5-STAR REVIEW. Donāt forget to LIKE, SHARE, and SUBSCRIBE.
Donāt forget to tune in to the next one!
Tweetable Quotes
ļ»æ
āThe idea [for a business] is not the only thing that really matters. You have a way to serve the world, a way to provide a product or a service or some sort of benefitā¦ You provide opportunities for other people; you are supporting the community.ā - Kerry-Ann Powell
āWhat's your life plan? Do you have a vision of how you want your life to be? The vision of the business should fit into your life plan.ā - Kerry-Ann Powell
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[00:01 - 06:41] Successful Businessman and Consultant Shares Secrets to Financial Freedom
Hitting the ceiling in corporate America, then choosing to follow his passionPaul on creating a consulting company growing into seven figures by helping clientsAccept where you're at, create automation, set up a savings account, and put money in regularlyPassive income can be created through investments in the stock market ā seek long-termļ»æ
[06:42 - 14:38] Buffett's Investment Strategy and Teaching Family About Money
Be patient - developing wealth can be slow and boring most of the timeStay disciplined and consistent when investing in the stock marketDon't get caught up in the hype of investments - compound interest is key Teach kids about money (investment, savings, stocks, etc.) from an early age
[14:39 - 21:01] Communication and Transparency: Keys to Successful Relationships
Openly discuss financial goals with your spouseEnjoy the journey, have fun, and be grateful along the wayReach out to Paul Halme!
Connect with Paul through his website https://paulhalme.com/ and Instagram @paul.halme
LIKE THE EPISODE?
Please give us a 5-STAR REVIEW. Donāt forget to LIKE, SHARE, and SUBSCRIBE.
Donāt forget to tune in to the next one!
Tweetable Quotes
āYou have to have discipline and a system that you're following and listening to and not getting caught up in the hype. You got to weigh the risk to reward.ā - Paul Halme
āWe're constantly looking forward and strivingā¦ then we lose the road, the journey to that destination. It requires a certain level of mindfulness and just stopping and saying, we've got so much and being mindful to count our blessings.ā - Salim Omar
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[00:01 - 11:24] Unlocking the Power of Organic Video Marketing
ļ»æā¢ Atiba Souza on getting started in the āsearch gameā from way back in 1996
ā¢ Being at the top of Google search is the target; utilize video marketing
ā¢ Create videos that answer customer questions and optimize them
ā¢ Positioning of your video is more important than the number of views
[11:25 - 22:54] How to Position Your Videos for Maximum Results
ā¢ Know your ideal customer and their questions before creating a content strategy
ā¢ Atiba introduces a step-by-step approach to publishing organic video content
ā¢ Authenticity is key - people want to connect with real thought leaders in their industry
[22:55 - 25:52] Uncover the Secrets to YouTube Success
ā¢ Google loves consistency, so post videos as often as possible
ā¢ Commit to producing content with a consistent schedule
ā¢ Reach out to Atiba Souza!
Connect with Atiba through LinkedIn https://www.linkedin.com/in/atibadesouza.
LIKE THE EPISODE?
Please give us a 5-STAR REVIEW. Donāt forget to LIKE, SHARE, and SUBSCRIBE.
Donāt forget to tune in to the next one!
Tweetable Quotes
āOrganic video marketing is centered around the concept of you understanding exactly what questions are that your customer is asking, and then creating videos that answer them.ā - Atiba Souza
āWe want authenticity as human beings. We're coming out of an age of fake news, overproducing thingsā¦ Recreate that friendly vibe to let people know that you're real, to let people know that you're authentic.ā - Atiba Souza
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