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In this episode of Sustainable Stars, Iâm diving into the inspiring story of Elephant Gin, a brand blending a passion for wildlife conservation with world-class gin craftsmanship. Born from the foundersâ journeys through Kenya and South Africa, Elephant Gin is an homage to the majestic African elephantâone of the planetâs most endangered creatures.
Hereâs what youâll learn in todayâs episode:
How Elephant Gin donates 15% of bottle profits or 2% of revenue (whichever is higher) to support conservation efforts. The impact of over âŹ1 million donated to projects like the Big Life Foundation, Sheldrick Wildlife Trust, and the Wildlife Corridor Project. How their contributions fund 45 anti-poaching rangers and protect 1,171 acres of critical wildlife habitat in South Africa. Why every bottle of gin tells a story, featuring handwritten labels that honor elephants under conservation care. Their commitment to sustainability through plastic-free, recyclable materials, and the artistry behind their eco-conscious packaging.Elephant Gin isnât just crafting spiritsâtheyâre creating hope. From saving orphaned elephants to supporting wildlife corridors and funding rangers on the front lines, this brand proves businesses can deliver exceptional products while making a real-world impact.
đż Ready to be inspired? Listen now to hear how Elephant Gin is protecting wildlife, supporting communities, and leading the way in sustainable business practices.
Resources Mentioned:
Elephant Gin Website: elephant-gin.com Elephant Gin Foundation: elephantginfoundation.org Conservation Partners: Big Life Foundation, Sheldrick Wildlife Trust, African Wildlife Foundation
If this episode moved you, please share it with others who care about wildlife and sustainability. Letâs inspire thoughtful choices that prioritize the planet! Explore more stories of sustainable change at Sustainable Stars.
Your purchases can make a difference. Next time youâre picking up a bottle, why not choose one that helps save elephants? Letâs all play a role in restoring our worldâone small action at a time. đ -
In this episode, I dive into one of the most stylish and inspiring sustainable businesses Iâve come across: Will & Bear. This Australian company doesnât just make some of the most stylish and durable hats Iâve ever seenâtheyâre actively restoring ecosystems and tackling environmental challenges in profound ways.
Since their launch in 2016, Will & Bear has planted over 2.56 million trees, transforming degraded farmland into lush forests. To put this into perspective, thatâs over 780 acres, or the equivalent of Central Park in New York City, now filled with thriving greenery. These trees have absorbed more than 154,000 tons of CO2, comparable to taking 33,600 cars off the road for a year. Even better, their efforts have provided sustainable livelihoods to over 13,000 people, proving that restoring the planet can transform lives too.
Beyond tree planting, Will & Bear supports Tiverton Farm Sanctuary, a regenerative farming project in Australia. Tiverton Farm is not just a home to endangered species like the Eastern Barred Bandicootâwhose population has skyrocketed from just 34 to 3,000 under their careâbut also a leader in producing high-quality, renewable wool in harmony with the environment. Their sanctuary combines wildlife conservation with sustainable agriculture, paving the way for a future where farming and biodiversity can coexist.
Why This Episode Matters
The fashion industry is notoriously unsustainable, using massive amounts of water and producing significant emissions. Will & Bear are rewriting this narrative by crafting hats from eco-friendly materials like hemp, wool from regenerative farms, and biodegradable straw. Theyâve embedded a pledge into their company to donate at least 2% of all sales to environmental restoration efforts.If every brand took these steps, imagine the kind of world we could create. From restoring habitats to inspiring conscious consumerism, Will & Bear is a model of how businesses can align profit with purpose.
Resources Mentioned:
Will & Bear Official Website: willandbear.com Tiverton Farm Sanctuary: odonata.org.au/tiverton-farm Learn more about B Corporations: bcorporation.net UN Environment on Fast Fashion: unep.org
If you enjoyed this episode, please share it with fellow sustainability advocates and fashion lovers. Donât forget to subscribe, leave a review, and explore more episodes of Sustainable Stars on our website.
As consumers, we hold immense power to drive change. By choosing businesses like Will & Bear, weâre not just buying productsâweâre making a statement about the future we want to see. Letâs take small steps together to restore our world, one hat (or action) at a time. -
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In this episode, we delve into the powerful intersection of gaming and environmental activism. Join host Carlos Garcia as he explores how Free Lives, the creative minds behind the game Terranil, have gone beyond the digital realm to take meaningful action in real-world sustainability. Terranil invites players into a post-apocalyptic world where they can restore lifeless biomes to lush ecosystemsâan experience both inspiring and thought-provoking. But Free Livesâ commitment doesnât end on-screen; they donate 8% of their Steam sales to the Endangered Wildlife Trust and have planted nearly 49,000 trees through Tree-Nation. Through Terranil, Free Lives demonstrates the power of games to both entertain and inspire, and this episode sheds light on the companyâs dedication to environmental action.
Tune in to hear about Free Livesâ impactful work, how theyâre reimagining gamingâs role in sustainability, and what we can do as consumers to support companies that prioritize the planet. Donât forget to rate and comment if you enjoyed the show, and follow for more episodes featuring eco-conscious innovators and their stories. Visit â https://thecarlosgarciablog.com/sustainable-stars-podcast/â to keep up with the latest episodes.
Important links:
â https://www.terranil.com/â â https://freelives.net/games/terra-nil/â â https://ewt.org.za/â â https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.htmlâ â https://overshoot.footprintnetwork.org/â â https://www.dw.com/en/earth-has-already-exceeded-2024-annual-ecological-limits/a-68964065â â https://www.weforum.org/agenda/2023/10/climate-crisis-impacting-animal-migration/âFeel free to comment on tips for improving the show. English isn't my first language and sometimes it may not be so great but I'm trying to improve. I'm also trying to find the ideal way to make these, maybe I should be more conversational rather than informational.
Want to check out the episode transcript? Find it below!
https://thecarlosgarciablog.com/sustainable-stars-podcast/free-lives-inspiring-sustainability-environmentalism-with-video-games/
