Episodit
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James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit.
In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists.
We also get into the 101 of brand tracking.
Here, you can find…
James: https://www.linkedin.com/in/jameshurman/
Mark: http://www.instagram.com/markpollard
Sweathead: http://www.instagram.com/sweathead
Strategy classes and books: http://www.sweathead.com
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How often does your advertising career feel stuck?
How often do you compare your career to other people’s careers?
What do you do to get your career un-stuck?
Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils.
In this episode, we discuss Iuren’s own journey through the darkness as well as a recent survey we ran to see how other strategists feel about these topics.
Find our deck on feeling stuck in nan advertising career here:
https//sweathead.com/feeling-stuck-in-advertising-deck/
Here, you can find…
Iuren: https://www.linkedin.com/in/iuren/
Mark: http://www.instagram.com/markpollard
Sweathead: http://www.instagram.com/sweathead
Strategy classes and books: http://www.sweathead.com
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Puuttuva jakso?
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Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it.
But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society.
Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer.
She’s just moved to LA and set up her own company.
We talk about all of this.
Here, you can find…
Maytê: https://www.instagram.com/maytecarvalhos
Mark: http://www.instagram.com/markpollard
Sweathead: http://www.instagram.com/sweathead
Strategy classes and books: http://www.sweathead.com
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John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does.
Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job.
But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing.
And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis.
You can find John here: https://www.linkedin.com/in/johnpaullyons/
You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com
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Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the world and what they're doing to market and advertise effectively.
In this episode, we chat about the present of strategy - what we're both hearing from strategists around the world.
If you'd like to share what you're thinking about the future of strategy, WARC is collecting opinions for their Future Of Strategy report until August 2, 2024.
Find it here: https://survey.alchemer.com/s3/7914889/Future-of-Strategy-2024
And find Lena on LinkedIn here: https://www.linkedin.com/in/lenaroland/
For details about our upcoming accelerator as well as masterclasses in Los Angeles, Singapore, Jakarta, Manila, and Sydney, visit http://www.sweathead.com
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Join me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.
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- The power of paper
- Summarize stingily
- Digging into problems
- Fixing presentations
Find out about my masterclasses:
http://www.sweathead.com
Download the ebook "How To Do Strategy"
http://www.sweathead.com
Find me on Instagram:
http://www.instagram.com/markpollard
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Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW.
We discuss these thoughts as well as Turkey.
You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney
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Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director.
We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good.
You can find Joe here: https://www.linkedin.com/in/joe-burns-bb73a31b/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney
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Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
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Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.
The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.
David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.
In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.
Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/
David is here: https://www.linkedin.com/in/davidcerveny/
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Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.
You can find Mark here: http://www.instagram.com/markpollard
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Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
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Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
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You can find out about our upcoming masterclasses at http://www.sweathead.com
Mark is here:
http://www.instagram.com/markpollard
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Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.
Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96
Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/
Kazuo is here:
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177
Mark is here:
http://www.instagram.com/markpollard
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Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.
You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide
You can find Camilla here: https://www.linkedin.com/in/camillagrey/
You can find Mark here:
http://www.instagram.com/markpollard
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Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.
In this episode, we discuss his journey as well as what exactly he is doing right now.
You can find Michael here: https://www.linkedin.com/in/mirateck/
You can find Mark here: http://www.instagram.com/markpollard
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Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ.
In this episode, we see what strategists can learn from techno. Obviously.
You can find Luis here:
https://www.linkedin.com/in/luismiranda1/
You can find Mark here:
http://www.instagram.com/markpollard
- Näytä enemmän