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George Mocharko helps create authentic, crafted, strategic messaging for small businesses, start-ups, and non-profits. He also specializes in digital and print publications management, with professional-quality newsletter & magazine design and production, including marketing collateral creation.
George has a Master's degree in International Commerce and Policy from George Mason University's School of Policy, Government and International Affairs and a Bachelor's degree in Communication from Mason. He studied Digital Marketing at Georgetown and Front-End Web Development at General Assembly. He is a member of the International Association of Business Communicators (IABC), Society for Technical Communication, Graphic Artists Guild, and Project Management Institute®.
Show notes at http://hellotechpros.com/ux-of-technical-documentation-george-mocharko/
What You Will Learn From This Episode People don't read the whole doc, they need an executive summary. Focus on the UX of technical documentation. Remember that they are consumed by people, not technology. Start thinking about doc from inception and include a tech writer role. Make sure the documentation is accessible when anyone picks it up. A documentation specialist's job is to capture, aggregate, sort and redistribute knowledge. Professionals think 9-5, M-F. It's not time management, its energy management. Cater to energy and communication styles. -
James Hopkins is a Co-founder of the Atlas App Store, an early stage Google Play alternative. He studied economics at CU Boulder, and worked at two startups - a health tablet company, and energy retrofit company - before deciding to start his own venture.
Show notes at http://hellotechpros.com/james-hopkins/
What You Will Learn From This Episode App Search engines can't find products via their underlying functions. Only apps with the largest budget get top results, but what you can do about that. Why it's easy to develop apps, but not to get exposure. Why you should be focusing on developing localized apps. The basics of app store submission forms. Non-SEO tactics for app adoption. Resources Mentioned HTP-216: How to Overcome to Cycle of Meh — Patrick Vlaskovits Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb -
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David Fradin was a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year.
Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple’s management ranks to the same level as Steve Jobs by heading the Apple /// product line and providing the profits which helped fund the development of the Macintosh.
Since 1969 he has worked on over 75 products and services, at 25 small, medium and large organizations and eleven startups covering hardware, software, services, internet, SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.
He has taught what is in this book to thousands of senior managers, product managers, and product marketing managers worldwide at small, medium and large companies.
Show notes at http://hellotechpros.com/david-fradin-product-design/
What You Will Learn in This Episode How tech leaders can combine value and vision to develop culture in their startup. Why SPICEs are the key to success. Strategy Process Information Customer Employees Why hackathons and venture capitalism may be counter to the results you are trying to achieve (fire, ready, aim). Why the salesperson's responsibility is to understand what the customer wants to do then match them to product or service that meets that need. Don't define yourself by the solution, but by the problems. How to observe users like a scientist. -
Amar Vyas is a husband, Co-founder of Kamakshi Media, and sometimes a writer. A self-described nomad, Amar has lived in fifteen cities over the past twenty years, including two years spent at the University of Illinois at Urbana Champaign and the Indian Institute of Management, (A) Ahmedabad for his MBA. In his spare time, Amar likes exploring offbeat places, learning Gujarati from his wife, and spending time with his dog, Buddy. Amar and his family lives in Bangalore, India.
Show notes at http://hellotechpros.com/amar-vyas-product/
What You Will Learn From This Episode Why entrepreneurs need to be as smart as possible with their seed funding. The 3 questions Amar asked when starting his media business. Why WhatsApp may be the biggest missing piece to your marketing and content distribution channels. The magic "Tardis" podcast boxes that may soon be all over India. How bots will transform the delivery of audio content. -
Anthony Delgado has been an explorer of the digital space for over a decade. From transforming start-ups into multi-million dollar organizations, to helping nonprofits develop digital solutions to real world problems, Anthony’s passion is using software to help change the way people interact with the world around them. Anthony is a full stack developer and technology hero at websignia, a digital strategy and innovation agency. websignia has worked with a wide variety of different companies including sports, media, entertainment, healthcare, government agencies and non-profits.
Show notes at http://hellotechpros.com/anthony-delgado-technology/
What You Will Learn in This Episode What a hackathon is and how it can help launch your career or product. How to get superpowers using the Twilio API. The 3 consecutive winning hackathon entries that Anthony's team delivered. 5 ways to dominate your next hackathon. -
Tiffany Simpson is a digital media consultant who's journey as an entrepreneur took an about turn when her son was diagnosed with autism. It was during this challenge when Tiffany decided to create computer games and mobile apps to help her son develop his speech. She has since created more solutions to improve her son's educational and social skills.
Show notes at http://hellotechpros.com/tiffany-simpson-product/
What You Will Learn in This Episode How Tiffany learned to build apps with no prior development training. The rate of improvement her autistic son showed after using her apps. Why the quality of your graphics and UI probably doesn't matter as much as you think it does. The biggest mistake Tiffany learned when launching her business and what she's learned from it. How Tiffany kept software pirates from making illegal copies of her software. -
Dmitri Saveliev is a startup veteran with an extensive Silicon Valley background. His experience in developing banking software for Fortune 500 companies has prepared him to lead a venture of his own, ServiceWhale. Derived from his own personal frustrating experience shopping for a heating and cooling system for his home in Princeton, NJ, Dmitri founded ServiceWhale in an effort to create a true market for home improvement shopping where pricing is easily obtainable and the experience is similar to that of how consumers shop for most products and services online.
Show notes at http://hellotechpros.com/dmitri-saveliev-technology/
What You Will Learn in This Episode How ServiceWhale saved 1.5 man-years by using existing frameworks and APIs instead of reinventing the mousetrap. Why it has been diffifult in the past to find a "big-ticket" service provider for home renovation projects and how ServiceWhale is helping. How Dmitri manages a development team spread across 5 timezones. How the object-oriented "purist" developers in the past did more harm than good. The problems you need to focus on when building your tech company. -
From Jon Sonmez and SimpleProgrammer.com comes a list of 155 developer podcasts. I can't believe I just read them all.
Show notes at http://hellotechpros.com/developer-podcasts-technology/
Resources Mentioned The Ultimate List of Developer Podcasts DeveloperPodcasts.com Sponsors HelloUglySite.com AnxietyNerd.com -
Gret Glyer is 26, has lived in Malawi, Africa for 3 years, crowdfunded $100,000 to build a girls school there, and most recently launched a revolutionary new app that is going to literally change the world by the end of this year. It's call DonorSee.
Show notes at http://hellotechpros.com/gret-glyer-technology/
What You Will Learn in This Episode The conditions in Malawi that inspired Gret to start a poverty elimination app. Why travelling to a 3rd world country or launching an app is like taking a leap of faith. How donation campaigns have been run for ever and why they are so inefficient. Why the cost of your iPad is the same as a house in other countries. How Gret turned an idea into an app that is changing the world in 6 months. -
Ron Atzmon is Managing Director of AU10TIX Limited, pioneers of multi-channel ID Authentication and record generation. Mr. Atzmon has led the company to the position of technology leader and provider of choice of the world’s major players. Under Mr. Atzmon’s leadership AU10TIX introduced the concept of “Secure Customer Onboarding”, redefining fraud prevention best practices but also influencing customer acquisition success rates across financial services markets.
Show notes at http://hellotechpros.com/ron-atzmon-technology/
What You'll Learn in This Episode The importance of knowing your customer (KYC) in various markets. The history of ID Authentication and the challenges have already been solved. How ID validation problems can increase your real estate costs per customer. Why automation is the key to unlocking customer satisfaction. Which companies are having the hardest time adapting to the new mobile-first sharing economies. -
This is Part 4 of the free 7-day audio and email course Start Your First Business.
What You Will Learn In This Episode Why most tech pros are wasting serious time and money on the wrong stacks when launching their business. The stack you need to master in any industry. The most critical piece of the stack that often gets overlooked. The biggest mistake I made when launching Hello Tech Pros and what I'm doing about it now. Why non-technical people often dominate at building business while tech pros struggle to find customers. How to change the relationship with your audience members from "Who are you again?" to "Please take my money!" Resources Mentioned Start Your First Business Course -
Travis Tidwell has been developing advanced enterprise software solutions for over 15 years ranging from Embedded GPS navigation products to Open Source web solutions. In 2008, he developed and founded the popular Open Source multimedia solution MediaFront (http://mediafront.org), but has since then created Form.io, a groundbreaking technology that provides a Form and Data Management system for Serverless Applications. Travis now serves as the CTO.
Show notes at http://hellotechpros.com/travis-tidwell-technology/
What You Will Learn In This Episode The evolution of early web to content management systems to web 2.0 apps to serverless apps. The change that has affected the development community because of mobile-first design. What serverless forms are and how they work. How to simplify the connections between your forms and APIs. A slick way to generate the API and bind to the data by designing the form UI. Where to find the code repos to deploy a serverless form in minutes. -
Brad Folkens is Co-Founder and CTO of CloudSight, where he oversees all technical aspects of the image cognition technology. He earned his Bachelor of Science in Theoretical Computer Science and Mathematics from Northern Illinois University. Prior to creating CloudSight, he co-founded CityTech USA, notable for creating the web-based collaborative government website PublicSalary.com.
Show notes at http://hellotechpros.com/brad-folkens-technology/
What You Will Learn in This Episode The current differences between image cognition and voice cognition. The history of image recognition, pioneered by the postal and banking industries. How some companies are creating computer models that simulate the way the humen brain works. The industries that will most benefit from image cognition. -
Career Hyperdrive Course: Day 4
The Career Hyperdrive Course is a free 7 day email and audio course for technical professionals to help launch your career into hyperspace. Each module in this course is designed to help you overcome a major barrier to your career growth.
Here's what you're going to get out of the course.
The motivation you need to overcome your biggest career obstacles and navigate asteroids. Productivity tips to help you crush it at work without killing your personal life (leaving more time at the cantina). Jedi mind tricks that will build your respect and influence across the organization without needing to move into a management track. A droid masterclass that’s going to guide you through the process of selecting the right technology for the right problem, every time. Social engineering hacks to break into the elite inner circles and get a seat at the Jedi Council. A strategy that will raise your value (and salary) within your organization and increase your reputation and negotiation power across the galaxy. The peace of mind to unplug from the job without the guilt of leaving your friends to fight the Death Star on their own, or the fear and anxiety of being pursued by bounty hunters.The audio lessons are available to everyone, but the action items and homework are exclusive to the students who subscribe to the email version of the course. (Hint: If you don't take action and do the homework, you're probably not going to change anything.)
Click here to enroll in the full course. It's completely free.
Module 4 How to Choose the Right Tech for Every Situation Without Breaking the BudgetHere's what you're going to learn in the fourth module of the Career Hyperdrive Course.
The 7 technology problems that all stem from the root cause (and how to avoid them). The evaluation method to put every tech decision through. When to buy, when to build and when to forget the whole thing. A strategic way to roll out your tech solutions to right audience. The features you can safely ignore without imploding the project. -
Brandy Semore has over fifteen years of management experience in various fields with a strong grounding in internet, data center operations and business management strategies. She graduated from Oklahoma State University with a bachelor’s degree in journalism and holds a MBA from Oklahoma City University, with an emphasis in project management and is PMP certified with the Project Management Institute.
Beyond being a working mom delicately balancing her career with her family – she is passionate in helping and serving others. Brandy is dedicated to coaching others in managing successful projects, regardless of one’s background or training, as seen from her blog articles Project Success: Six Factors. She is also an advocate for equal pay and equal opportunity for women working in technology. She serves as the volunteer President and Executive Director for Oklahoma Women in Technology (OKWIT), which she co-founded in March 2016. Since its inception, OKWIT has attained over 350 members and expanded from the OKC metro area into Tulsa. She is also the Director of Operations for Pinnacle Business System, a information technology solutions provider.
Show notes at http://hellotechpros.com/brandy-semore-technology/
Key Takeaways When you have women in leadership positions in technology, businesses see an increase in productivity and profit. Sometimes men stop talking shop when women workers walk in the room. Women built the first computer. In the 1980s, women dropped out out of tech jobs and STEM degrees. 35% of computing jobs filled by female workers in the U.S has dropped to 26% today. Women as a whole have to be guarded about what they say about their careers to not damage the relationships with their male colleagues. Many women in technology are introverts and don't like speaking out. Groups like OKWIT are connecting women in a safe environment to talk about these issues. Women are starting to feel empowered. They are asking for raises, asking for promotions and getting in leadership. Women in technology starts at home as parents. Introduce girls to technology, Legos, telescopes, microscopes, Scratch camps. High school admins need to introduce girls to tech opportunities and STEM activities. Collegiate professors and administrators need to make females feel comfortable and welcome. Don't say things to make a girl feel bad about herself for being interested in STEM. When planning an offsite event, include activities that are more inclusive. Men tend to ask for raises and promotions more while women wait. Managers need to be aware of this and look across the entire talent pool. Resources Mentioned OKWIT Ada Lovelace Scratch Osmo Starter Kit Osmo Genius Kit Osmo Coding Kit -
Nick Rust has spent the majority of his professional career working in Healthcare IT (10 years), with a particular emphasis in Health Care and Medical Device information security.
Show notes at http://hellotechpros.com/nick-rust-technology/
Key Takeaways It's common that most people don't have experience in healthcare IT. When medical devices first came out, it was an instrument, not a piece of information technology. Radiology has more tech and devices than most other departments. Biotech been around for decades, IT came in 1980s. New biotech are computers integrated into the instruments. The facilities and instruments are not good at network segmentation. FDA recently said that the industry is far below standard. The most basic security features are missing in many biotech areas. No network whitelisting. Running Windows XP. Gaining network access to medical devices is an excellent way of escalating level of access across the network. If you can gain control of one hospital in a network of 75 means you have a greater chance of gaining access to the other 74. If you change how you practice medicine every 18 months, people are going to die. The practice can't keep up with the development of enterprise and personal computing advancements. Data security is the best growth area in healthcare IT. -
Stephen Gatchell is currently a Chief Data Officer Engineering Analytics & Data Lake at EMC and serves on the EMC Data Governance Office, Master Data Management and Business Data Lake Operating committee’s developing EMC’s corporate strategies for the Business Data Lake, Advanced Analytics and Information Asset Management. Stephen also serves as a Customer Insight Analyst for the Chief Technology Office analyzing customer technology challenges and requirements.
Show notes at http://hellotechpros.com/stephen-gatchell-technology/
Key Takeaways A data lake is a way to democratize data. It can be structure, unstructured or semi-structured including all of the data assets including visualizations, tables and views. The idea of a data lake is to break down the silos between the departments and come up with innovative solutions across a variety of different sources. The use cases are very important. Historically, "big data" was 1 GB and all of it was managed by IT. The data would be imported into a BI system in order to analyze. There was no drill down into the raw data from a report. Today data analysts are at all levels of the organization in all departments. HR, legal, engineering, interns and VPs are all analysts. Now we need real-time data with access across the organization. The people, process and technology have all progressed over the last few decades. People who want to drill down to get to the results. Process to get the analytics updated in real time. Open source technology allows anyone to build their own database. A data scientist is a subject matter expert (SME) that understands the data and also can code. They don't need to have a mathematical background but they are studying statistics and want to generate a D3 visualization. Rogue IT is a good thing (as long as they aren't a security risk). We want the business to understand technology. IT needs to keep the lights on and support the business in finding new tech. IT needs to look for end-to-end solutions that help many groups across the org. Data lake, visualization, ingestion tools for example. The next things in Big Data are data governance, MDM and data quality. What is the value of this data to our business? Natural Language Query (NLQ) will enable a no-UI analytics engine. Flash storage will allow petabytes to be searched very quickly. Always learn, build connections and be as persistent as possible. -
TradeLive, a recently launched Austin-based startup, is a modern business-to-business marketplace for new and used IT gear aimed at eliminating the pitfalls that make other IT exchanges slow, unreliable and restrictive.
General manager Doug Wick is building this company, after having spent 15 years in senior product/business development roles at software startups.
Show notes at http://hellotechpros.com/doug-wick-technology/
Key Takeaways The secondary market for IT gear is starting to mature like the used car market. 15 years ago, your only real solution was to find some guy online and sell him a trunk full of stuff. This was ok for small businesses, but not practical for enterprise. In asset disposition, most of it goes to recycling. Cars and computers drop value quickly, though there are still some hardware that is usable and valuable for smaller businesses. Due to Moore's Law, the progress on hardware outpaces the software. The lifetime of hardware is useful for 15 years now. Instead of buying a new router with new options and configurations you can now get the same model off the secondary market. Valuing IT equipment is like valuing art. Tradelive is like CarMax for IT gear. All the inventory is priced at the best price, and is driving the change for the industry. This network of dealerships operates via price transparency and market efficiency. We are now in a position to allow developing countries have access to this equipment. The secondary IT market has been valued in $100s billions. The Austin tech scene works on non-sexy problems. -
After a close-call with a hippopotamus while canoeing in Africa, Tim Barnes celebrated life with African artists and artisans by commissioning a custom, hand-crafted “hippo chair”. After 25 years of consulting and leading IT organizations, Tim decided to give back to a third-world community — but more than aid — by creating awareness and business opportunities via first-world marketing channels and old-school import/export legwork.
Tim Barnes has spent the last 20+ years in the Information Technology industry, half of which as a consultant for Deloitte and Accenture and half as Director of Information Delivery at Devon Energy. Tim has lived in both the US and Canada and enjoys backpacking around the world. Today he is the Founder at MoreThanAid.
Show notes at http://hellotechpros.com/tim-barnes-technology/
Key Takeaways More Than Aid is a cause that helps villages in Malawi, Africa help themselves by providing an international marketplace to sell Malawi artwork. Malawi ranks 173rd out of 188 countries worldwide on the United Nations Human Development Index. 20 pieces of art has been shipped and sold to US and Canadian art collectors which has provided resources for 3 kids to go to secondary school. Over 50% of the population in Malawi are 15 years old and under. The adults time are focused on farming and food and water, not trying to create economic change. In most aid situations, most of the money goes to the bigger cities, not the rural areas. Tim used Excel to develop a pricing formula for the artwork. How big is the picture, how many colors, how complex? Facebook became THE platform for communication and coordination, both on the marketing side and the volunteers. Accepting a Facebook friend from an impoverished country can be eye opening. It's important to people in Canada and US what its like to be a native in impoverished countries. People in developing countries think differently than privileged because of the challenges they've overcome. They've learned how to survive. They may inflate their situation to get noticed, which can lead to corruption. -
Adam Wallschlaeger started his own consulting and training business 3 years ago, seeking to help business professionals and job seekers use LinkedIn to accomplish their goals. LinkedIn is his primary area of expertise, but he also helps people start their own small businesses. He trains people on website development, social media, blogging, podcasting and sales development. He also hosts a podcast called Unsubscribe From The Cubicle where he interviews entrepreneurs in order to find their roadmap to success.
Show notes at http://hellotechpros.com/adam-wallschlaeger-technology/
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