Episodit
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Are you tired of the uncertain feast or famine cycle that comes from relying solely on client referrals?
In today's competitive market, agency owners need more than just word-of-mouth to sustain growth and ensure long-term success. If you've ever felt the pressure of unpredictable client pipelines or been forced to take on less-than-ideal clients because you needed the business, this episode is tailor-made for you.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
Build a predictable pipeline of high-value clients by implementing account-based marketing (ABM) strategies.Save time and resources by focusing your efforts on prospects that are a perfect fit for your agency's strengths and services.Enhance your client acquisition process with personalised, targeted campaigns, reducing reliance on inconsistent referral-based growth.Let's harness the power of account-based marketing to revolutionise your business! So grab a coffee and letâs dive in.
Timestamps:
[00:00] Introduction
[01:00] Sarah's Referral Reliance Issue
[02:03] Pitfalls of Relying on Referrals
[05:46] Introduction to Account-Based Marketing
[07:23] Defining Your Dream50List
[09:56] Multi-Channel Outreach Tactics
[10:43] Practical ABM Implementation
[12:45] Success Stories and Results
[13:16] Key Takeaways and Wrap-Up
Quotations
"Building your entire growth strategy on referrals is like betting your entire retirement fund on a single stock. It might work out, but it's incredibly risky." â Rob Da Costa
"With account-based marketing, think of it as fishing with a spear instead of a net. It's about targeting your dream clients with precision and personalization." â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
If you are interested in finding out more about Account-Based Marketing, drop me an email ([email protected]) with the subject line âABMâChat with my AI Digital Coach about Account-Based Marketing -
Are you struggling to keep your agency afloat in these unpredictable times?
Market uncertainties can wreak havoc on your business, making it difficult to maintain steady revenue, meet client expectations, and stay ahead of the competition. If you're finding it challenging to adapt and thrive amidst economic downturns, shifting client needs, and rising competition, this episode is tailored for you.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
Diversify service offerings to meet changing client needs without overextending your resources whilst at the same time, doubling down on your nicheManage cash flow efficiently to ensure your agency remains financially stable, even during lean months.Strengthen client relationships to build loyalty and stability, turning challenges into opportunities for growth.Take the first step towards making your agency more resilient and adaptable. Let's dive in!
Timestamps:
[00:00] Introduction
[00:42] Navigating Uncertain Markets
[01:45] Current Agency Challenges
[03:59] Diversifying Service Offerings
[05:03] Doubling Down on Niches
[06:37] Effective Cash Flow Management
[07:27] Strengthening Client Relationships
[08:15] Upskilling Your Team
[09:20] Real World Agency Example
[10:25] Wrapping Up and Key Takeaways
Quotations
"Resilience isn't just about getting through tough times, but being prepared to turn challenges into opportunities." â Rob Da Costa
"By maintaining regular communication and offering valuable resources, you can not only survive downturns but also strengthen client relationships." â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Get more in-depth support for your agency, chat with your AI Digital Coach, AskRobAnything, for free.
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Puuttuva jakso?
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Do you feel your client relationships could use a stronger foundation from the beginning?
In todayâs competitive agency world, the importance of a seamless and repeatable client onboarding process cannot be overstated. Whether youâre struggling with setting clear expectations, facing scope creep, or dealing with project delays, a well-structured onboarding strategy is key to securing long-term client satisfaction and success.
By tuning into this episode of The Agency Accelerator podcast, youâll learn how to:
Establish clear timelines and deliverables that keep everyone on the same page, avoiding confusion and delays.Utilise practical tools and techniques to streamline your onboarding process, saving time and reducing stress.Identify and avoid common onboarding mistakes that can lead to misunderstandings and strained client relationships.Timestamps:
[00:00] Introduction
[00:33] The Importance of Client Onboarding
[01:35] Robâs Agency Experiences
[03:15] Benefits of Structured Onboarding
[05:15] Setting Clear Expectations
[07:48] Tools for Smooth Onboarding
[10:15] Welcome Pack Essentials
[12:02] Common Onboarding Mistakes
[14:32] Onboarding and Client Retention
[15:55] Closing
Quotations
âOnboarding isn't just about starting a project right; it's about setting the stage for long-term client satisfaction and retention." â Rob Da Costa
"Skipping the kickoff meeting might save you time now, but it will cost you much more in misunderstandings and frustrations later. Trust me, alignment from day one is crucial." â Rob Da Costa,
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Check out my award-winning Client & Account Management Mastery CourseDownload my FREE guide on Great Client & Account ManagementTry your AI Digital Coach, AskRobAnything, for free -
Are you feeling overwhelmed by constant client demands that keep you stuck on the client service hamster wheel and disrupt your strategic planning?
In a world where balancing client needs with agency goals is key to sustainable growth, mastering client service is essential to avoid burnout and maintain profitability. For many agency owners, the daily grind of juggling client requests can drain resources and prevent them from achieving their long-term vision.
in today's episode youâll discover how to:
Understand client psychology to align your efforts with their true needs, creating more satisfying and productive relationships.Structure your communication to manage expectations effectively, reducing misunderstandings and saving valuable time.Implement value-based pricing to ensure your work is fairly compensated, boosting your agency's profit margins and ensuring long-term sustainability.Ready to regain control and transform your client management approach? Grab a coffee and letâs dive in!
Timestamp:
[00:00] Introduction
[00:36] The Client Service Hamster Wheel
[01:59] Rob's Early Agency Life
[03:04] The Importance of Client Management
[05:27] Strategy 1: Client Psychology [
07:04] Strategy 2: Effective Communication
[08:35] Strategy 3: Value-Based Pricing
[10:01] Strategy 4: Handling Scope Creep
[10:33] Strategy 5: Long-Term Relationships
[12:07] Recap and Final Thoughts
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Get the special offer to join The Client & Account Management Mastery CourseTry your AI Digital Coach, AskRobAnything, for free! -
Today I want to share my warts & all story of why and how I created my own AI tool.
In this era where staying ahead means adopting innovative tools, I've used AI to create a digital coach to provide even more support for agency owners to help them manage challenges and grow their businesses. If you're an agency owner looking to enhance efficiency, provide round-the-clock support, or simply navigate the complexities of AI integration, this episode has invaluable insights for you.
By tuning into this episode of The Agency Accelerator podcast, I'll share how I:
1. Navigated the journey and overcame hurdles in developing an AI-powered digital coach from scratch
2. Structured the content effectively to optimise AI-driven interactions and deliver precise, relevant answers (after several false starts)
3. Moved into the reams of science fiction by offering agencies real-time video and audio chats, with their AI coach
Dive in and let's explore how AI can elevate your agencyâs game! So grab a coffee and letâs get started.
Timestamps:
[00:00] - Intro
[00:46] - Why would anyone consider an AI coach over a human one?
[06:52] - Where do human coaches still have the edge?
[13:01] - What could the future of AI coaching look like?
[18:30] - Some FAQs
[20:11] - How secure is my data with an AI coach?
[21:14] - Can AI coaches be biased?
[22:30] - How do I know if AI coaching is right for me?
Quotations
âImagine an AI coach that not only listens to your words but can also detect subtle shifts in your mood. The future of coaching is closer than you think." â Rob Da Costa,
âWith AI, anyone from entry-level employees to agency leaders could have access to a personal coach, levelling the playing field and unlocking unprecedented potential.â
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Try your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop âHarness AI to Unlock 7 Key Growth Areas - Free Yourself from the Daily Grind & Scale Your Agencyâ The Self-Running Agency - AI edition -
Will AI coaching replace human coaching?
In today's rapidly evolving world, the increasing capabilities of AI in various sectors present endless possibilities, and the coaching industry is no exception. For marketing agency owners, understanding the role AI can play in professional development is crucial for staying ahead of the curve, maximising efficiency, and ensuring business success.
It no longer needs to be âlonely at the topâ any more!
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Utilise AI to achieve unbiased and consistent coaching, eliminating the influence of subconscious human biases.
2. Leverage AI's perfect memory and vast knowledge base for more efficient and accurate tracking of your progress and goals.
3. Combine the strengths of both AI and human coaching to create a balanced approach that addresses both factual guidance and emotional intelligence.
Curious about the potential of AI in your coaching journey? Grab a listen now!
Timestamps:
[00:00] - Intro
[00:46] - Why would anyone consider an AI coach over a human one?
[06:52] - Where do human coaches still have the edge?
[13:01] - What could the future of AI coaching look like?
[18:30] - Some FAQs
[20:11] - How secure is my data with an AI coach?
[21:14] - Can AI coaches be biased?
[22:30] - How do I know if AI coaching is right for me?
Quotations
âImagine an AI coach that not only listens to your words but can also detect subtle shifts in your mood. The future of coaching is closer than you think." â Rob Da Costa,
âWith AI, anyone from entry-level employees to agency leaders could have access to a personal coach, levelling the playing field and unlocking unprecedented potential.â
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Try your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop âHarness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agencyâ The Self-Running Agency - AI editionReach out to Rob at [email protected] -
Are you struggling to keep up with the rapid evolution of AI and wondering how it can truly benefit your agency?
In today's business landscape, where time is limited and maintaining a competitive edge is critical, understanding the game-changing potential of AI is more relevant than ever. For agency owners, juggling client relationships, strategising growth, and improving efficiency remains a daunting task that AI can remarkably simplify and enhance.
By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:
1. Save invaluable time by accessing instant, tailored advice from an AI coach anytime you need it, avoiding the delays of traditional coaching.
2. Manage your budget more effectively with cost-efficient AI coaching that offers ongoing, customised support without the hefty fees.
3. Seamlessly integrate AI into your daily workflow, making smarter, faster decisions to propel your agency forward.
Discover the future of coaching today and see how AI can revolutionise your agency â tune in now!
Timestamps:
[00:00] Welcome and Introduction
[01:34] Why should you pay attention to AI right now?
[02:24] How does AI coaching save you time?
[03:39] How does AI coaching compare in cost to traditional coaching?
[04:51] What makes 'Ask Rob Anything' different from other AI tools?
[05:28] How can AI coaching fit seamlessly into your existing workflow?
[06:30] How can you use voice or video to connect with AI coaching?
[07:26] Is the impact of AI coaching a futuristic concept, or is it happening now?
[08:13] What can we expect from the future of AI coaching?
[09:33] How will AI coaching become a core part of agency operations?
[10:04] Who was today's surprise host?
[11:34] How did you perceive the AI-hosted episode and what's coming next?
Quotations
âAI coaching is no longer just a futuristic dream; it's a current reality that can revolutionise how agency owners make decisions, streamline workflows, and grow their businesses."
"Imagine having a business mentor available 24/7, providing you with bespoke advice instantly, without the hefty price tag of traditional coaching. That's the game-changing power of AI."
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Try your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop âHarness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agencyâ The Self-Running Agency - AI edition -
Are you constantly juggling client projects, feeling stuck on the client service hamster wheel, while your agencyâs growth seems just out of reach?
In todayâs fiercely competitive landscape, where time and resources are scarce, having access to effective coaching can dramatically ease the burdens of decision-making and sustained growth. Yet, many agency owners struggle with the costs and time commitments required to work with a traditional coach, making it difficult to achieve their full potential.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Leverage AI-powered coaching to overcome the common barriers of cost and time, making top-tier guidance both accessible and affordable.
2. Enhance your decision-making process and avoid costly mistakes with real-time, on-demand advice from an AI coach.
3. Free up crucial time and resources, allowing you to focus on growing a profitable, sustainable, and enjoyable agency.
Unlock the potential of AI coaching to transform your agencyâs growth journey; press play and find out how!
Questions Answered in this Episode
Q: Why are so few marketing agencies currently working with a coach, and what are the main barriers hindering them?
Q: In what ways can a coach save time and effort for agency owners who often feel overwhelmed?
Q: How is AI transforming the coaching landscape, and how does it make coaching more accessible and affordable?
Q: What makes AI coaching different from using general AI platforms like ChatGPT, and how tailored is the guidance it offers?
Q: Could you explain how on-demand AI coaching works and how it can support agency owners at any time of day?
Quotations
"AI is democratising coaching. It's not about replacing human coaches but complementing them, providing high-quality insights whenever you need it." â Rob Da Costa
"Imagine having access to personalised, expert advice 24/7, at a fraction of the cost. That's what AI coaching offers to agency owners." â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Try, your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop âHarness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agencyâ The Self-Running Agency - AI edition -
Are you struggling to consistently generate quality leads and find the time to nurture new business while juggling client demands?
In todayâs competitive landscape, continuously attracting and converting leads is crucial for long-term agency success. Many small agencies face the daunting challenge of juggling client work with the necessary effort to grow their business, often missing out on key opportunities due to lack of time or strategic direction.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Develop a robust, strategic approach to new business that integrates seamlessly with your agency's day-to-day operations, ensuring no opportunities are missed.
2. Create valuable, targeted content that resonates with your ideal clients and consistently drives inbound inquiries, rather than relying solely on direct outreach.
3. Maintain a consistent marketing presence, even during busy periods, to avoid the feast-or-famine cycle and build long-term resilience in your agency.
Listen now to learn how to balance client work with strategic business development and ensure your agency thrives.
Key Questions Weâll Answer:
Q: What are the biggest challenges smaller agencies face when it comes to effective business development?
Q: How can agencies ensure they allocate sufficient internal resources to new business processes without compromising client work?
Q: Can you elaborate on the strategic approach required for consistent business development and lead generation?
Q: How can agencies maintain an âalways onâ approach to marketing, especially during economically challenging times?
Q: What advice would you offer to agencies that struggle with balancing client demands and their own business development efforts?
Memorable Quotes:
âAgencies that allocate time, love, and respect to new business processes see the biggest success. Itâs not just about leads; itâs about strategic, consistent effort." Katie Street
"Stopping marketing during busy periods is a recipe for disaster. Consistent effort in business development separates the thriving from the struggling." Rob Da Costa
Donât Miss OutâSubscribe and Stay Ahead!
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
Katie Street: Email, LinkedInRob Da Costaâs YouTube Channel Learn more about the Self-Running Agency Programme (AI-powered) -
There is a set of unspoken rules that every agency owner should live by. Yet many break them daily!
Iâve distilled them down to 8 rules and in the concluding part of our 2-part series, we focus on the critical aspects of valuing your time, selectively choosing clients, investing in the right systems, and finding joy in the journey. For agency owners who aim to not just survive but also thrive, mastering these rules can transform your business experience.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
Learn how to prioritise high-value tasks and delegate effectively to maximise your productivity.Understand the importance of confidently saying 'no' to clients who aren't a good fit, allowing you to focus on those who truly align with your agency's goals.Discover how to implement efficient systems and processes that streamline operations and support long-term growth.Realise the significance of enjoying the journey, ensuring sustained motivation and satisfaction in your entrepreneurial path.Transform your agency life from a constant grind to a fulfilled, purpose-driven endeavourâpress play and dive into these essential rules now!
Key Questions Weâll Answer:
How can agency owners identify and prioritise high-value tasks over low-impact activities?What strategies can agency owners use to delegate tasks and empower their teams effectively?Why saying no to non-ideal fit clients is not commercial suicide!What steps should agency owners take to implement effective systems and processes to streamline their operations?What are the key benefits of focusing on and enjoying the journey rather than fixating solely on the destination in agency life?Memorable Quote:
âToo many people forget to enjoy the journey because they are too focused on a destination they may never get to!.â - Rob Da Costa
Donât Miss OutâSubscribe and Stay Ahead!
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
Join The Self-Running Agency Group and implement these 8 golden rulesGet 24/7 coaching from your own agency expert mentor, AskRobAnythingAttend my free workshop âHarness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agencyâ -
There is a set of unspoken rules that every agency owner should live by. Yet many break them daily!
Iâve distilled them down to 8 rules and over the next 2 episodes of the show I am going to unpack them.
Today we are tackling the first 4.
By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:
Understand that you are not your agency, allowing it to thrive independently and giving you the freedom to focus on strategic growth.Align your goals with your client's success, fostering long-term relationships and ensuring consistent revenue.Embrace continuous learning to stay ahead of industry shifts and emerging trends, giving your agency a crucial competitive edge.Prioritise profitability over popularity, focusing on what truly drives the financial health of your agency rather than chasing vanity metrics.Key Questions Weâll Answer:
What does the phrase "You are not your agency" mean, and why is it a foundational rule for agency owners?How can agency owners delegate effectively to ensure their business operates independently of them?Why is aligning your goals with your clients' goals crucial for long-term success?What steps can you take to ensure you are delivering success as your clients define it?How can agency owners foster a culture of continuous learning within their teams?What strategies can agencies implement to prioritise profitability over popularity?How can agency owners identify and focus on their most profitable services and clients?Memorable Quotes:
âYou are not your agency. Building a team that can operate independently of you is the key to a thriving and scalable business.â - Rob Da Costa
âPopularity doesn't equal profitability. Focus on what truly drives revenue and long-term growth rather than getting distracted by vanity metrics.â - Rob Da Costa
Donât Miss OutâSubscribe and Stay Ahead!
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
Join The Self-Running Agency Group and implement these 8 golden rulesGet 24/7 coaching from your own agency expert mentor, AskRobAnythingAttend my free workshop âHarness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agencyâ -
Are You Drowning in Daily Tasks Instead of Steering Your Agency Toward Growth?
Do you find yourself constantly putting out fires, feeling overwhelmed despite having a team? If so, you're not alone. In todayâs fast-paced business environment, having a strong second tier of leadership isn't just helpfulâit's essential. Without it, you risk burnout and stunted growth for your agency.
In this episode of *The Agency Accelerator* podcast, we're diving deep into why building a competent second tier of leadership is crucial for your agency's successâand how to do it effectively.
Hereâs What Youâll Learn:
- Effective Delegation: How to build a solid leadership team that takes the weight off your shoulders, so you can focus on what truly matters.
- Boosting Team Morale: Learn how empowering your leaders can lead to a more positive and productive work environment.
- Strategic Growth: Discover how freeing yourself from daily operations allows you to concentrate on innovation and sustainable scaling.
Itâs time to stop spinning your wheels and start steering your agency toward long-term success. So grab your favourite cup of coffee, and letâs jump in!
Key Questions Weâll Answer:
- How can you identify potential leaders within your team who can step up and support your vision?
- What common mistakes do agency owners make when they don't have a strong second tier of leadership?
- Why does micromanagement harm both your agency's performance and your well-being?
- What practical steps can you take to shift from being a 'doer' to becoming a visionary leader?
- How can investing in leadership development now save you from bigger problems down the road?
Memorable Quotes:
âWithout a strong second tier of leadership, you're left trying to steer the ship, manage the crew, and keep an eye on the horizonâall at once. It's overwhelming, and eventually, something will slip through the cracks.â - Rob Da Costa
âBuilding a strong second tier of leadership isn't just about solving today's problems. It's about setting your agency up for long-term success.â - Rob Da Costa
Donât Miss OutâSubscribe and Stay Ahead!
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
Learn more about the Self-Running Agency Group Coaching ProgramRead our blog on building a strong leadership team in your agency -
Do you feel like your agency is blending into the crowd, becoming just another service provider in a saturated market?
In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concerned about standing out and avoiding the trap of becoming a commodity, this episode, with my guest, Mikael Dia, founder of Funnelytics, provides the insights you need to chart a new course.
By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:
1. Shift your agencyâs focus from tactical execution to strategic thinking, helping to distinguish your offerings in a crowded marketplace.
2. Use data-driven decision-making to provide tangible results for your clients, setting your agency apart from competitors.
3. Implement tools like Funnelytics to visualise client strategies, ensuring comprehensive planning and enhanced client relationships.
4. Hear Mikaels thoughts of the marketing agency industry, post AI
Don't let your agency become interchangeable. Grab a seat and listen in to revolutionise your approach.
Questions Answered in this Episode
Q: How can agencies differentiate themselves in a crowded market dominated by commoditisation?
Q: Why is it essential for agencies to focus on strategic thinking and data-driven decision-making to deliver results?
Q: Can you elaborate on the cycle of plan, measure, optimise in agency strategies and how tools like Funnelytics support this process?
Q: What are the critical factors businesses should consider when deciding between hiring in-house talent or a consultant who utilises AI tools?
Q: In what ways can AI tools enhance strategic thinking while potentially replacing tactical tasks within agencies?
Quotations
âAgencies must differentiate by focusing on strategic thinking and data-driven decisions rather than getting lost in the tactical noise.â - Mikael Dia
âElevating agency-client conversations to a strategic level is essential for increasing client lifetime value and standing out in a crowded market.â - Rob Da Costa
âAI will replace many jobs, but the key to survival is learning how to interact and delegate tasks to AI effectively.â - Mikael Dia
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Explore Funnelytics and its capabilities: FunnelyticsConnect with Mikael Dia on LinkedIn: Mikael Dia on LinkedInDive deeper into Mikael Dia's insights and content: https://mikaeldia.com/ -
Do you ever feel torn between pursuing your vision for your agency and the weight of daily fears that hold you back?
Balancing your ambitions with the practical realities of agency management can seem like an endless struggle. For agency owners, the tension between dreaming big and the fear of financial instability or losing clients often means you are constantly stuck in the here and now (on the client service hamster wheel of doom!) and have no time to breath let alone plan for the future!
So in todayâs podcast you'll discover how to:
1. Transform your dream of long-term autonomy for your agency into actionable steps that lead to a more self-sufficient business.
2. Tackle and overcome the financial fears that can cripple your agency, turning vulnerabilities into strengths.
3. Define success on your terms, ensuring both your agency's profitability and your personal fulfilment.
Gain insights that will help you balance dreams and fears, and start steering your agency towards a thriving future. So grab a notebook, and letâs dive in.
Questions Answered in this Episode
Q: Why is having a big picture dream so important?
Q: How do fears of financial instability impact the daily decision-making of agency owners?
Q: In what ways can documenting processes assist in moving towards a self-running agency?
Q: How can smaller agencies leverage their size as an advantage against larger competitors?
Q: How can redefining success beyond revenue lead to a more fulfilling and sustainable agency life?
Quotations
âThe tension between our ambitions and our anxieties is what drives us to innovate and push our agencies forward. Embrace it, don't fear it.â - Rob Da Costa
âRunning an agency means navigating hiccups, mistakes, and setbacks. But these imperfections are where the most valuable lessons will come fromâ - Rob Da Costa
âTo achieve true autonomy in your agency, you need to build a strong team culture where people feel empowered to make decisions and take ownership. Itâs not about doing everything yourself, but about building a self-running agency.â - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Learn more about The Self-Running Agency, the AI EditionListen to last weekâs episode (ep 229) on value pricing with Rory Spence from the Wow CompanyDownload a copy of my book, The Self-Running Agency (and you can get it for free!) -
Are you struggling to set prices that reflect your agency's true value whilst at the same time, staying competitive?
In today's challenging business climate, many agency owners face the tough task of balancing fair pricing with higher client expectations, all while ensuring profitability and sustaining growth.
Whether it's overcoming the legacy of outdated pricing models or navigating the intricacies of value-based pricing, getting this balance right is crucial for long-term success.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Use anchoring techniques in your pricing strategy to shift client focus from cost to value, helping you secure better deals.
2. Implement time tracking and gross profit margin measures to accurately assess team efficiency and overall agency performance.
3. Transition your agency to value-based pricing, offering multiple pricing options that enhance client perception and satisfaction.
Take a step towards transforming your agency's pricing strategy for growth and profit! So grab a coffee and letâs get started.
Questions Answered in this Episode
Q: How does the concept of anchoring impact the way agencies set their pricing strategies?
Q: Can you elaborate on the benefits of tracking gross profit margin as opposed to solely focusing on revenue?
Q: Why is it essential for agencies to aim for a 45-50% gross profit margin, and how can they achieve this target?
Q: What significance does having a clearly defined niche hold when transitioning to value-based pricing?
Q: What are the advantages of offering three pricing options to clients, and why should the highest option anchor the price?
Q: How should agencies approach the delicate task of discussing price increases with their existing clients?
Q: Could you share insights on transitioning from time-based pricing to value-based pricing and its potential impact on agency growth and client relationships?
Quotations
âStop obsessing over industry averages. Instead, aim for a 45-50% gross profit margin and watch your agency thrive.â - Rory Spence
âPresent three pricing options to your clients, let the highest price anchor their perception, and make the middle option irresistible.â - Rory Spence
âWhen you focus on value-based pricing rather than selling time, you can transform not just your profits, but your client relationships too.â - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Get in touch with Rory SpenceDownload the latest BenchPress reports by The Wow CompanyDownload a FREE value pricing guide -
What would happen to your agency if you had to step away for a month due to an unexpected circumstance?
In the dynamic world of agency life, where the whirlwind of client deadlines and team management is the norm, it can be easy to neglect planning for the future stability of your business. For any agency owner who dreams of a sustainable, scalable business that continues to thrive with or without their constant presence, understanding succession planning is crucial.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Document processes and clearly define roles to ensure continuity and consistency even when youâre not there.
2. Build and train a leadership team that can confidently handle day-to-day operations, allowing you to focus on strategic growth or personal time.
3. Develop a succession plan that maximises your agency's value and sets it up for long-term success, whether you're planning to sell, retire, or simply take a step back.
Start building a self-running agency today! So grab a coffee and letâs get started.
Questions answered in this episode
Q: Why should agency owners start thinking about succession planning even if they are not planning to exit anytime soon?
Q: How can succession planning contribute to building a sustainable and scalable agency that can thrive without the owner's constant involvement?
Q: What are the four key scenarios where succession planning becomes crucial in an agencyâs journey?
Q: In what ways can documenting processes and developing a leadership pipeline help in the succession planning process?
Q: How can setting clear goals and KPIs support the agencyâs performance without direct involvement from the owner?
Q: How does succession planning align with achieving the financial freedom, flexibility, and control that most agency owners desire?
Quotations
"Imagine your agency running smoothly while you take a month-long holiday. That's the magic of good succession planning." - Rob Da Costa
"Succession planning isn't just a distant concern; it's the key to ensuring your agency thrives with or without you." - Rob Da Costa
"The most valuable agencies are those that operate successfully without the owner's constant involvement. Thatâs what succession planning is all about." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Go back and listen to Episode 219 with Jodie Cook for insights on becoming a digital nomad and extricating yourself from your agency.Start taking the steps to building your own Self-Running Agency. -
Is your agency constantly struggling to balance client demands with healthy work practices?
In the high-pressure environment of agency life, where the lines between professional obligations and personal time often blur, establishing and maintaining clear boundaries can be challenging. Yet without these boundaries, agency owners and leaders may face burnout, client dissatisfaction, and team unhappiness, ultimately affecting the agency's success and growth.
By tuning into this episode of The Agency Accelerator podcast, youâll learn how to:
1. Implement effective working practices and service definitions, ensuring you protect your time and focus on what you do best.
2. Set and manage client expectations, thus avoiding scope creep and fostering healthier, more profitable client relationships.
3. Create a positive work environment with clear role definitions and decision-making authorities that retain top talent and boost team morale.
Take the first step towards a more organised, less stressful agency life today! So grab a coffee and letâs get started.
Questions answered in this episode
Q: Why are boundaries crucial in the context of running an agency, and how do they impact your agency's health and team dynamics?
Q: What common situations in agency life indicate a lack of clear boundaries, and what are the potential consequences of these blurred lines?
Q: How can setting and maintaining clear boundaries between your agency's services and clients' expectations prevent scope creep and ensure fair compensation?
Q: What strategies can agency leaders implement to communicate and reinforce boundaries effectively with both clients and team members?
Q: How can learning to say NO in a professional manner benefit your agency, and what techniques can help in declining requests while maintaining client relationships?
Q: What practical tips can assist in conducting regular boundary audits, and how can these audits help in refining and reinforcing boundaries as your agency evolves?
Quotations
"Strong boundaries are not restrictive; they are liberating. They allow you to focus on what you do best, serve your clients more effectively, and create a more positive environment for your team." - Rob Da Costa
"When you establish and maintain healthy boundaries, you set the stage for sustainable growth, more profitable client relationships, and a healthier work-life balance." - Rob Da Costa
"Are you a charity or are you a business? When you're overservicing for free, you're definitely becoming a charity." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Join my Self-Running Agency Implementation Group -
Are you tired of hearing "I was too busy" as your team's go-to excuse for missed deadlines?
In the high-pressure world of agency work, where meeting deadlines and delivering outstanding results are crucial, the frequent use of "I was too busy" can erode trust and productivity. For agency leaders, this excuse not only hinders project success but also creates a negative work environment that impacts the entire team.
By tuning into this episode of The Agency Accelerator podcast, youâll learn how to:
1. Identify and tackle the root causes of missed deadlines, such as poor prioritisation and ineffective time management, to enhance overall performance.
2. Foster clear and proactive communication, ensuring that team members are on the same page and deadlines are met with consistency.
3. Cultivate a culture of accountability and realistic planning, empowering your team to manage their workloads effectively and minimise stress.
Start transforming your agency's culture today â grab your headphones and dive into the episode now!
Questions answered in this episode
Q: Why has the phrase "I'm too busy" become so prevalent in the agency world, and why is it problematic?
Q: How can poor prioritisation and ineffective time management contribute to the "I'm too busy" epidemic?
Q: What are some practical strategies for agency professionals to improve their time management?
Q: In what ways does the "I'm too busy" excuse affect client relationships and team morale?
Q: How can setting realistic timelines and managing resources better help eliminate the "I'm too busy" mindset?
Q: Why is learning to say "no" or "not now" vital for improving workload management in agencies?
Q: What are the tangible benefits an agency can expect when it succeeds in eliminating the "I'm too busy" mentality?
Quotations
"Imagine a sofa company telling you they were 'too busy' to deliver your furniture on time. Ridiculous, right? So why do we accept this excuse in our agencies?" - Rob Da Costa
"In the agency world, 'I'm too busy' has become an excuse rather than a reality. It's time we reclaim control of our time and deliver our true potential." - Rob Da Costa
"Every time you say 'yes' to something, you're saying 'no' to something else. Let's learn to prioritise effectively and eliminate the 'I'm too busy' epidemic." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Download our free guide on the Art of DelegationJoin The Self-Running Agency Implementation Group -
Are you able to afford your own coach? What about a mentor for each of your team members? For most, the answer will be NO but AI is having and going to have a huge impact on this area meaning every agency owner will have their own coach and every time member, their own mentor.
In a time when Artificial Intelligence is revolutionising how we manage and grow our agencies, one area it is only just starting to impact is coaching, mentoring and training.
If youâre an agency owner or manager, leveraging AI coaches could be the key to boosting productivity, enhancing team learning, and staying competitive in a rapidly changing landscape.
We are going to dig into this topic in a ton of detail today. By listening to this episode of The Agency Accelerator podcast, you'll learn how to:
1. Utilise AI coaches to provide personalised and consistent guidance tailored to your agencyâs needs.
2. Integrate AI-driven problem-solving techniques to navigate complex client situations and enhance decision-making.
3. Create a scalable and cost-effective mentoring system that promotes continuous learning and growth across your entire team.
I am super excited by the potential of giving every agency 24/7 coaches and mentors so letâs dig in!
Questions answered in this episode
Q: What specific advantages do AI coaches offer over traditional human mentorship in agency settings?
Q: How does an AI coach personalise its guidance to match the unique needs of an agency?
Q: In what ways can an AI coach help in resolving complex client situations or pricing strategies?
Q: How can AI coaches be utilised to ensure consistent training and development across an entire agency?
Q: What are the steps involved in creating a customised AI coach tailored specifically for your agency?
Q: How do AI coaches assist in the seamless integration with existing project management and CRM tools?
Q: What potential future applications of AI coaching could revolutionise agency management even further?
Quotations
"Imagine having a mentor who's available 24/7, who never gets tired and can process vast amounts of information in seconds. That's the promise of an AI coach for your agency." - Rob Da Costa
"AI coaches arenât about replacing human intelligence in your agency. They're about augmenting it, getting you from 0 to 60 quickly so you can focus on reaching 100%." - Rob Da Costa
"The future AI coach isn't just reactive. It's proactive, anticipating potential issues and suggesting innovative solutions based on emerging trends." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Discover the The Self-Running Agency - AI Edition - powered by your AI agency coach and mentor, AskRobAnythingExplore Coachvox, the tool behind Ask Rob Anything -
Is your agency struggling to keep up with clients who request highly-tailored bespoke services which end up eating into your profitability and efficiency?
In an era where agencies are constantly juggling between custom projects and scalability, the transition to productised services can be a game-changer. Many agency owners find themselves overwhelmed, becoming bottlenecks in their own businesses and struggling with over-servicing without clear deliverables and scopes of work.
Productisation expert, Melissa Morris from Agency Authority, joins me to explore this topic and discuss why smart agencies are productising their offerings resulting in easier to scale and highly profitable businesses.
In this episode youâll discover how to:
1. Identify when it's time to transition from bespoke services to standardised offerings, helping you avoid burnout and inefficiencies.
2. Create clear and consistent service packages that meet client needs without sacrificing your agency's flexibility and creativity.
3. Enhance your agency's profitability through efficient capacity management and clearer scope definitions, ultimately delivering better results for your clients.
Take the first step towards a more streamlined and profitable agency today â grab your headphones and dive into the episode now!
Questions answered in this episode
Q: What are the key indicators that suggest an agency should consider moving away from bespoke services?
Q: How does one balance creativity and customisation with the need to productise agency services?
Q: Can you explain the actual process of transitioning from bespoke services to a more standardised, productised offering?
Q: What are the potential pitfalls in moving towards productised services, and how can agencies avoid them?
Q: How does productising services impact an agency's profitability and efficiency?
Q: What steps should an agency take to ensure they are catering to their ideal clients while transitioning to productised services?
Quotations
"Moving from bespoke services to productised offerings isn't just a strategyâit's a lifeline for agency owners overwhelmed by customisation and burnout." - Melissa Morris
"Start by identifying the clients you're getting great results for and truly enjoy working with. That's where the magic of productisation begins!" - Melissa Morris
"Many agency owners struggle to let go of control, but embracing productisation can be a game-changer for profitability and efficiency." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Connect with Melissa Morris on LinkedInTake the Agency Authority Quiz to uncover scaling bottlenecksLearn more about The Self-Running Agency Implementation Group - Näytä enemmän
