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Welcome to another episode of The A100 Podcast, where we’re joined by Stanley Pierre-Louis, President & CEO of the Entertainment Software Association (ESA). In this insightful conversation, Stan takes us through the dynamic world of video games and shares how ESA serves as the voice for the U.S. video game industry.
Key Highlights:
Stan’s Career Journey: Stan traces his unique career path, from working in media and intellectual property law to leading ESA. He shares how his passion for media, technology, and the arts has shaped his leadership in the video game industry.
The Role of ESA: ESA advocates for the video game industry and protects its economic and creative contributions. Stan explains how ESA supports its members in areas like free expression, intellectual property protection, and self-regulation.
Economic Impact of Video Games: With over 190 million Americans playing video games and a $101 billion economic impact, Stan discusses ESA’s research and how data drives advocacy efforts. He also highlights the industry’s substantial contributions to the U.S. economy and job market.
Advocacy and Policy Priorities: Stan dives into ESA’s top policy priorities, including AI, intellectual property, and digital wellness. He shares how ESA educates policymakers on the nuances of video game technology and advocates for thoughtful, common-sense regulations.
Collaboration and Partnerships: Stan emphasizes the importance of partnerships in advancing the industry. From working with organizations like the AARP and the American Heart Association to global initiatives that highlight the social and emotional benefits of video games, ESA leverages collaboration to amplify its impact.
Join us as Stan Pierre-Louis shares valuable insights into the intersection of technology, creativity, and advocacy, providing actionable takeaways for association professionals looking to enhance their own advocacy and member engagement efforts.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes filled with expert insights and innovative strategies to drive your association's advocacy and impact to new heights!
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In this episode of The A100 Podcast, host Colleen Gallagher is joined by Karley Cunningham, big thinker, creative strategist and founder of Big Bold Brand. Karley shares her unique journey from professional athlete to brand strategist and explains how her team helps purpose-driven organizations develop executable strategies that position them as leaders in their industry.
Key Highlights:
The Athlete’s Mindset in Business: Karley discusses how her competitive athletic background, including being a former professional mountain biker, has shaped her structured, goal-driven approach to business and branding.
Branding vs. Marketing: Karley emphasizes the difference between branding and marketing, highlighting that branding is about creating an authentic identity from the inside out, while marketing promotes that identity externally.
The Surefire Strategy: Learn about Karley’s proven methodology for developing a brand that stands out. She explains how her process can help your association identify your unique value proposition, align with your core beliefs and communicate your mission effectively.
Building Brands from the Inside Out: Karley explains why it’s critical for organizations to develop their brand based on their internal values and beliefs. She shares how this authentic approach creates alignment across leadership and members, ensuring the brand stands out in a crowded market.
Join us as Karley Cunningham shares actionable insights on building a strong, differentiated brand that resonates deeply with both internal stakeholders and external audiences.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with expert advice and strategies to help your association stand out in a sea of sameness!
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In this episode of The A100 Podcast, recorded live at ASAE’s Annual Conference, O&U’s Meghan Henning sits down with Lou Centrella, CAE, Senior Director of Technology Services at ISSA - The Worldwide Cleaning Industry Association. Lou shares valuable insights on how ISSA is enhancing its technology strategy to better serve its members and support the entire organization.
Key Highlights:
Building Strong Cross-Departmental Partnerships: Lou discusses the importance of IT being a collaborative partner with all departments. He emphasizes that the technology team’s role isn’t just about providing tools but about understanding the needs of each department and integrating technology into their processes to achieve shared goals.
Creating a Roadmap for Success: Lou shares his approach to putting together a detailed technology roadmap, ensuring that the association’s tech investments align with strategic priorities. From selecting the right tools to planning for long-term upgrades, Lou explains how ISSA’s roadmap ensures they stay ahead of tech trends and serve their members effectively.
Modernizing the Tech Stack: Lou details how ISSA has modernized its tech stack, focusing on integrating systems and leveraging the cloud. He highlights the challenges and opportunities of transitioning to more modern platforms, ensuring that both member-facing tools and internal processes run smoothly.
Prioritizing Cybersecurity: In a digital-first world, cybersecurity is critical. Lou outlines ISSA’s approach to protecting its data and systems, from implementing secure cloud-based solutions to educating staff on cybersecurity best practices. He explains how they are working to stay proactive against threats while ensuring compliance with industry standards.
Join us as we explore the essential role of technology in modern associations.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with expert advice and strategies to help your association thrive!
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Welcome back to The A100 podcast! In this episode, host Colleen Gallagher sits down with Sean Luechtefeld, Ph.D., CAE, Vice President of Membership & Communications at ANCOR (American Network of Community Options and Resources). Sean returns to the podcast to share valuable insights into the unique challenges and strategies in the world of association management, particularly in the areas of membership and communications.
Key Highlights:
Balancing Dual Roles: Sean discusses the complexities of balancing his dual roles in membership and communications, offering practical advice on how to prioritize tasks and manage a broad scope of responsibilities in a small-staff environment. He emphasizes the importance of surrounding yourself with a talented team and being realistic about what can be achieved.
Advocacy and Active Listening: Sean highlights the significance of active listening in advocacy communications. He shares how ANCOR ensures that the voices of their members—organizations serving people with intellectual and developmental disabilities—are heard at the federal level. By understanding and acting on member feedback, ANCOR effectively supports its members in their advocacy efforts.
Adapting Communications in a Changing Landscape: In a rapidly evolving media environment, Sean explains how ANCOR tailors its communications strategy to address ongoing challenges such as workforce recruitment and retention. He discusses the importance of seizing opportunities that arise from challenges and aligning messaging with current events and broader societal issues.
Navigating Social Media Channels: Sean dives into the ongoing discussions within ANCOR about the best ways to engage with different social media platforms. He explores the challenges of adapting to changing user behaviors and the importance of focusing on platforms that offer the most value in reaching target audiences, such as members, lawmakers and journalists.
Looking Ahead: Sean shares his thoughts on the future of membership engagement and communications within associations. He emphasizes the need to shift from selling membership benefits to promoting the overall experience of membership, creating tailored experiences that resonate with diverse member needs.
Join us as Sean Luechtefeld offers actionable strategies and deep insights into effectively managing communications and membership in associations, making this episode a must-listen for association professionals.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with actionable insights to help your association thrive!
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In this engaging episode of The A100 podcast, recorded live at ASAE’s Annual Conference in Cleveland, host Meghan Henning sits down with Stephanie Denvir, MS, CAE, Chief Member Experience Officer at the American Society for Quality (ASQ). Stephanie shares her strategies for enhancing the member experience through personalization, community engagement and innovative technology.
Key Highlights:
Segmentation and Personalization: Stephanie discusses how ASQ is using segmentation to tailor messaging and provide personalized member experiences. By focusing on the unique needs of their diverse, global membership, ASQ is delivering targeted value to each member.
Building Strong Communities: ASQ's robust network includes over 230 geographic communities and 26 technical communities. Stephanie highlights the launch of a new online community platform, which has significantly boosted member engagement by providing a space for members to connect, share insights and find volunteer opportunities 24/7.
Leveraging Technology: Stephanie emphasizes ASQ’s commitment to embracing technology. She shares how the implementation of a new AMS, personalized email campaigns, and an accessible conference tool that provides real-time translation in multiple languages are enhancing the member experience. ASQ is also exploring the potential of AI to further personalize content and meet member needs.
Challenges and Opportunities Ahead: Looking forward, Stephanie discusses the challenges of integrating AI while ensuring data protection, and the importance of engaging the next generation of members. She stresses the need for association leaders to be open to change and to involve their boards and member leaders in the process.
Join us as we dive into how ASQ is setting new standards for member engagement and leveraging technology to create a personalized, inclusive experience for all its members.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with actionable insights to help your association thrive!
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Harnessing the Power of Community
Welcome back to The A100 podcast! In this episode, recorded live at ASAE’s Annual Conference in Cleveland, O&U’s Meghan Henning sits down with Greg Melia, CAE, CEO of the Customer Experience Professionals Association (CXPA). Greg shares how CXPA has leveraged the power of its global community to drive significant initiatives and maintain a strong, inclusive culture despite being a small-staff association.
Key Highlights:
Building the CX Book of Knowledge: Greg shares the inspiring story behind the creation of the CXPA’s CX Book of Knowledge, a 322-page resource developed by 77 volunteers. This member-driven initiative has become a cornerstone for both new and seasoned customer experience professionals, providing invaluable insights, definitions and guidance. The success of this project highlights the power of community collaboration and the impact it can have on an association's reputation and value proposition.
Maximizing Impact with a Small Staff: Despite having a small staff, CXPA has achieved remarkable results by uniting and motivating its members around shared goals. Greg discusses the importance of leveraging the strengths of the community, as demonstrated by the creation of 14 books following the CX Book of Knowledge. This approach not only enriches the member experience but also establishes CXPA as a trusted source of knowledge and leadership in the customer experience field.
Inclusive Strategic Planning: Greg emphasizes the value of involving the broader CXPA community in strategic planning. Through a series of Zoom meetings, surveys and a steering committee, CXPA engaged over 1,200 members and non-members in shaping the organization’s future. This inclusive approach has not only informed the association's direction but also cultivated a network of advocates committed to achieving CXPA’s ambitious goals.
Expanding Global Reach and Inclusivity: Under Greg’s leadership, CXPA has grown from a small startup to a global organization with members in 70 countries. He discusses how the association has maintained a culture of inclusivity and belonging while expanding internationally, particularly through the use of virtual events and digital content. This shift, accelerated by the COVID-19 pandemic, has allowed CXPA to amplify diverse voices and ensure that all members feel represented and engaged.
Navigating Emerging Trends in Customer Experience: Greg touches on the evolving nature of customer experience and the importance of staying ahead of trends. He explains how CXPA is preparing its members to meet these challenges by fostering collaboration and providing tailored resources. From digital communication channels to personalized customer interactions, Greg highlights the need for associations to be agile and responsive to the changing expectations of their members.
Join us as Greg Melia offers valuable insights into how CXPA is harnessing the power of its global community to drive innovation, inclusivity and member value. Whether you're leading a small-staff association or looking to engage your members more effectively, this episode is packed with practical strategies and inspiration.
Stay Connected:Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes filled with insights to help your association thrive!
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Welcome back to another exciting episode of The A100 podcast! As we gear up for the ASAE Annual Conference in Cleveland, we’re thrilled to bring you a special compilation of clips from previous A100 interviews with some of the brightest minds and leaders in the association world. These leaders have shared invaluable advice and insights that we believe will inspire and guide you. Be sure to go back and check out their full episodes for more!
Key Highlights:
Chris Michaels, CEO, AAMFT: Chris discusses the inclusion of family therapists as Medicare providers, highlighting the importance of continuity of care and the need for more therapists to support the aging population.
Mike Armstrong, CEO, National Council of Architectural Registration Boards: Mike talks about the importance of recognizing multiple pathways to practice architecture, emphasizing flexibility and the use of technology to measure competency.
Kinsey Fabrizio, President, Consumer Technology Association: Kinsey provides two key pieces of career advice for association professionals: asking for new opportunities with a clear purpose and finding a good mentor to guide your journey.
Anita Brikman, President and CEO, Plasma Protein Therapeutics Association: Anita shares the power of advocacy and how personal stories from patients drive their mission. She emphasizes the critical role of early involvement and strategic messaging in communications.
Earl Franks, Executive Director, NAESP: Earl addresses the significant stress faced by educators and school leaders, especially during the COVID-19 pandemic. He underscores the importance of supporting the social and emotional well-being of these critical community members.
Wendy-Jo Toyama, CEO, American Academy of Hospice and Palliative Medicine: Wendy-Jo talks about personal growth and the importance of stretching beyond your comfort zone. She also discusses the necessity of embracing mistakes as part of the DEI learning process.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!
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Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnership & Sponsorship Consultant and Founder & Convener of the Partnership Professionals Network.
Key Highlights:
Transforming Sponsorships from Transactional to Transformational:
Discover how sponsorships can be a year-round responsibility, involving all departments within an association.
Learn about the importance of moving beyond transactional relationships and building long-term, transformational partnerships that provide continuous value.
Planning Ahead for Sponsorship Success:
Find out why association teams should dedicate 3-4 hours per week to future planning and setting long-term goals for sponsorships.
Understand the significance of maintaining an ongoing dialogue with industry partners to explore innovative and mutually beneficial opportunities.
Engaging with Corporate Partners:
Explore strategies for engaging corporate partners in meaningful discussions about their business objectives and how they align with the association’s mission and member needs.
Learn how to coach industry partners to focus on educational content and success stories rather than just brand visibility.
Breaking Down Silos:
Hear about the importance of cross-departmental collaboration in sponsorship initiatives and how associations can break down internal silos.
Discover how to create an integrated approach to sponsorship that leverages the strengths of all departments to enhance member value and increase revenue.
Innovative Sponsorship Strategies:
Gain insights into keeping sponsorship programs fresh and forward-thinking, avoiding the trap of recycling old prospectuses.
Learn practical tips on evaluating the success of sponsorship initiatives and sunset offerings that no longer meet strategic goals.
Join us for this episode packed with actionable tips and deep insights from two leaders in sponsorship strategy, offering valuable lessons for association professionals looking to elevate their sponsorship programs.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!
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Welcome back to another insightful episode of The A100 podcast! Today, we’re joined by Amber Worthen, Founder and CEO of Email Maven. With years of experience in communication strategy, project management and email marketing, Amber shares her expertise in revolutionizing email marketing for associations.
Key Highlights:
Addressing Common Email Challenges: Amber identifies key issues such as inconsistent email design and email fatigue. She emphasizes the importance of applying best practices in email design and segmenting audiences to enhance engagement and avoid overwhelming members.
Optimizing Open Rates and Engagement: Practical tips on segmenting email audiences and implementing drip campaigns to ensure targeted and relevant communication, resulting in higher open and click rates.
Choosing the Right Email Platform: Amber advises associations to select email platforms that integrate seamlessly with their data systems to save time and improve efficiency. She underscores the importance of conducting thorough audits to identify the best fit for current and future needs.
Leveraging Data for Better Decision Making: Emphasizing the importance of data-driven decisions, Amber highlights key metrics such as open rates, click rates, conversion rates and unsubscribe rates. She encourages associations to stay curious and continually analyze data to refine their email strategies.
Emerging Trends and Practical AI Tips: Amber shares insights into emerging trends like AI, offering practical AI tips for creating alternative subject lines and preheaders. She also emphasizes the importance of continuously testing and optimizing friendly from names, subject lines and preheaders to enhance engagement.
Best Practices for Effective Email Marketing: Tips on sending emails at the right times based on the audience's lifestyle and behaviors, and using web tracking campaigns to target members who show interest in specific content.
Join us as Amber Worthen provides practical tips and deep insights for association professionals looking to enhance their email marketing strategies and engage their members more effectively.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with insights to help your association thrive!
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Welcome back to another episode of The A100 podcast! Today we’re thrilled to have Ben H. Rome, Director of Communications for the American Bus Association (ABA), joining us. With nearly 30 years in storytelling and strategic communications, Ben shares his insights on the evolving role of storytelling in the association world and how ABA is tackling sustainability.
Key Highlights:
The Power of Storytelling:
Ben discusses how storytelling in associations has evolved from simple slogans and stats to creating resonant narratives that engage members on a personal level.
He emphasizes the importance of making stories compelling and memorable, ensuring they resonate long past the initial campaign.
Authenticity in Communication:
Authenticity is crucial in storytelling. Ben highlights the risks of inauthentic messaging and the power of genuine engagement to build trust and loyalty among members.
Sustainability Initiatives:
ABA's research shows that motor coaches are the most eco-friendly form of group transportation. Ben explains how they used compelling infographics and social media to highlight this on Earth Day, resulting in high engagement and positive media coverage.
He also touches on the challenges and advocacy efforts related to the rapid push for electric vehicles and the need for proper infrastructure to support this transition.
Choosing the Right Channels:
Ben shares his approach to identifying the best communication channels for different segments of ABA’s audience, emphasizing the importance of tailored messaging and engagement.
AI and Technology in Communications:
The role of AI in enhancing efficiency in content creation, analytics and member engagement is explored. Ben offers a balanced view on using AI responsibly to support, not replace, human creativity and judgment.
Join us as Ben H. Rome delves into these critical areas, offering practical tips and deep insights for association professionals looking to enhance their communication strategies.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with insights to help your association thrive!
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Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement.
These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email [email protected] to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/
Key Highlights:
Crisis Management with AI:
Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding.
Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises.
Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes.
Influencer Identification and Engagement with AI:
Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process.
Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this!
Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!
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Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher goes solo for the second installment of our special three-part series on AI in PR. Today, we dive into the power of AI to transform your pitching efforts, including creating press lists and writing customized pitches. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at [email protected].
Key Highlights:
Building Targeted Press Lists:
Learn how AI tools can help you build highly targeted press lists efficiently.
Discover the importance of specific prompts and ensuring AI does not fill in uncertain information.
Find out how to use AI to gather verified contact information and analyze recent coverage to refine your press lists.
Crafting Compelling Pitches:
Understand how AI can make your pitches more personal and tailored, saving you time while increasing effectiveness.
Explore methods for refining pitches to be more compelling and concise for top-tier reporters.
Learn how to customize pitches to resonate with individual journalists based on their recent work and interests.
Real-World Examples:
Example 1: Improving a logistics pitch about a potential Canada border strike, resulting in a more direct and impactful pitch that secured immediate media interest.
Example 2: Enhancing a pitch for PTSD Awareness Month, transforming it into a compelling story that garnered coverage from a top target market.
Best Practices:
Important reminders about privacy and data security when using AI tools. Always consider using placeholder names and industries to protect sensitive information.
Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we'll dive deeper into leveraging AI to enhance your PR strategies.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Resources: For early access to our AI ebook or any questions, email Colleen at [email protected].
Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!
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Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher goes solo to kick off a special three-part series on AI in PR. In this first installment, we dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at [email protected].
Key Highlights:
Press Release Optimization for SEO:
Learn how AI tools can suggest effective keywords, offer SEO formatting tips, and customize press releases for different audiences.
Discover practical prompts to use with ChatGPT for optimizing your press releases, including keyword placement, title optimization, meta descriptions, content structure and more.
Leveraging Predictive Analytics:
Explore how AI-powered predictive analytics can anticipate audience preferences, forecast key metrics and fine-tune PR campaigns.
Understand how to use targeted questions with ChatGPT to gain insights into trends, audience preferences, content strategies and setting realistic PR goals.
Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we'll dive into how AI can improve your pitching efforts. Don't forget to subscribe to ensure you never miss an episode!
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Resources: For early access to our AI ebook or any questions, email Colleen at [email protected].
Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!
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Welcome to another impactful episode of The Association 100 podcast. Today, we're joined by Samyuktha Neeraja, State Associations Relations Manager II at the American Association of Nurse Anesthesiology and a passionate advocate for DEI and disability inclusion. Samyuktha shares her inspiring journey and offers valuable insights on promoting inclusivity within associations.
Key Highlights:
Career Journey: Samyuktha traces her path in the association management industry, describing her fall into the association world as a happy accident and emphasizing her role in providing governance and leadership support to state associations.
Personal Advocacy: As a South Asian woman with dwarfism, Samyuktha discusses how her personal experiences have fueled her commitment to DEI and disability advocacy.
Overcoming Misconceptions: She addresses common misconceptions about disability inclusion in the workplace and shares strategies for associations to actively engage and support both staff and members with disabilities.
Intersectionality: Samyuktha highlights the importance of recognizing intersectionality within DEI initiatives, enriching association culture with diverse perspectives.
Practical Implementations: Learn how associations can effectively implement DEI practices, from policy changes to creating inclusive environments that empower all members.
Join us as Samyuktha Neeraja offers invaluable lessons on fostering an inclusive culture within associations, ensuring that every member has a voice and a place.
Resources:
Podcast: A Little PerspectiveBook Series: A Little
Perspective, Real Stories of Little Ladies
Blog: Just a Little Traveling
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Stay tuned for more episodes that explore innovative solutions and leadership insights within the association world.
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Welcome to another insightful episode of The Association 100 podcast. Today, we are joined by Mike Armstrong, CEO of the National Council of Architectural Registration Boards (NCARB). Mike shares NCARB's innovative initiatives aimed at modernizing the architectural licensure process, focusing on inclusivity and technological advancements.
Key Highlights:
Leadership Philosophy: Mike discusses his approach to balancing regulatory rigor with user-centric policies, ensuring licensure protects public health and safety while being accessible and inclusive.
Data-Driven Decisions: Learn how NCARB uses demographic data to identify and address unconscious bias in their examination and licensure processes, leading to concrete steps towards greater inclusivity.
Technological Advancements: Explore how NCARB leverages remote proctoring and AI to streamline licensing exams, enhancing accessibility and efficiency for candidates.
Policy Changes: Mike delves into the significant impact of retiring the restrictive rolling clock policy, making the licensure process more flexible and accommodating diverse career paths.
Future Goals: Discover NCARB's forward-looking initiatives, including redesigning the licensure path and creating a new competency framework to better prepare future architects.
Join us as Mike Armstrong offers valuable insights into how NCARB is leading the charge in transforming licensure processes, providing actionable strategies for association professionals to enhance inclusivity and leverage technology.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
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Welcome back to The Association 100 podcast. In this episode, your hosts Colleen Gallagher and Christine Stay are joined by Kinsey Fabrizio, President of the Consumer Technology Association (CTA). With a career that has blossomed within CTA, Kinsey shares her journey from joining the team in 2008 to leading the organization known for producing CES—the most influential tech event globally.
Key Highlights:
Career Evolution at CTA: Kinsey recounts her path from the membership team to becoming President, highlighting key projects and leadership roles that shaped her career.
Mentorship and Career Growth: She emphasizes the importance of seeking mentors and seizing opportunities within the organization to foster career development.
Strategic Leadership Transition: Discussing the well-planned succession process at CTA, Kinsey gives insight into effective leadership transitions and their significance for organizational stability.
Navigating Technological Advancements: Kinsey talks about CTA's approach to artificial intelligence, focusing on internal uses for business intelligence and enhancing customer experiences at CES.
Digital Health Innovations: She elaborates on the impact of CTA's standards in healthcare technologies, including contributions to regulatory frameworks and industry standards that guide consumer tech applications.
Future Visions and Goals: With an eye on future trends, Kinsey discusses her goals for expanding CES's global presence and adapting to changing media landscapes.
Join us as Kinsey Fabrizio provides a glimpse into the dynamic world of consumer technology and her strategic vision for CTA. Whether you're an association professional or a tech enthusiast, this conversation offers valuable insights into leading and innovating within a tech-centric association.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Stay tuned for more episodes that delve into the innovations and strategies shaping the association world.
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Welcome back to The Association 100 podcast. In this episode, timed with Mental Health Awareness Month, OnWrd & UpWrd co-hosts Colleen Gallagher, Meghan Henning and Christine Stay delve deep into mental health in the workplace, especially within associations.
Key Highlights:
Mental Health Awareness: The team discusses the historical context and evolving perceptions of mental health since Mental Health Awareness Month began in 1949. This segment highlights the critical role workplaces play in shaping mental health landscapes and fostering cultures of empathy and resilience.
Staggering Statistics: Christine presents alarming statistics from the National Alliance of Mental Illness, emphasizing the economic and personal impacts of untreated mental illnesses. This discussion underscores why mental health is not just a personal issue but a significant workplace concern.
COVID-19 Impact: Meghan explores how the pandemic has magnified mental health issues, discussing the profound effects on personal and professional lives. We discuss strategies associations implemented to combat isolation and maintain connections during remote work transitions.
Addressing Workplace Mental Health: We share insights on how associations can actively support their employees’ mental health, from implementing flexible work policies to fostering an inclusive environment that respects diverse needs and challenges.
Personal Perspectives: Reflecting on our experiences, we discuss the ongoing challenges and strategies for managing mental health in high-stress environments like associations, where small teams often wear multiple hats.
Join us as we tackle these essential topics, offering insights and strategies that can help any association enhance workplace well-being and productivity. Tune in to discover how embracing mental health initiatives can lead to a more engaged and supportive work environment.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode..
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Stay tuned for more episodes that explore the transformative power of effective storytelling and strategic communication in the association world.
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Welcome to another enlightening edition of The Association 100 podcast. In this episode, your hosts Colleen Gallagher and Christine Stay, engage in a captivating discussion with Allegra Tasaki, a storyteller, brand evangelist and content strategist. Allegra brings her extensive experience in weaving storytelling into strategic marketing for mission-driven organizations. She also plays a crucial role in ASAE's Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Advisory Group, championing DEIA initiatives.
Today, we delve into how Allegra harnesses technology to amplify her marketing strategies and the importance of crafting resonant messages for diverse stakeholders. We explore her innovative approaches to data-driven storytelling and discuss her advocacy work in promoting leadership diversity within the association community.
Our discussion will explore the intersections of marketing, communications and the power of storytelling in the association and nonprofit sector. Allegra will share insights on leveraging technology for strategic marketing and her approach to engaging diverse stakeholders effectively.
Key Highlights:
Innovative Marketing: Allegra discusses how she uses emerging technologies to enhance strategic marketing and drive organizational goals.
Engaging Diverse Stakeholders: Strategies for crafting messages that resonate across various groups, including customers, policymakers and the media.
Data-Driven Storytelling: How to turn complex data into compelling content that informs and engages.
Leadership and DEIA: Insights into her role in ASAE's AANHPI Advisory Group, advocating for leadership opportunities for AANHPI professionals.
Join us as we dive deep into the strategies that Allegra employs to foster meaningful engagement and drive impactful storytelling within the association space.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode..
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Stay tuned for more episodes that explore the transformative power of effective storytelling and strategic communication in the association world.
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Welcome to a special Mental Health Awareness Month edition of The Association 100 podcast. In today's episode, we're joined by Earl Franks, Executive Director at the National Association of Elementary School Principals (NAESP). Earl returns to share the latest initiatives NAESP is spearheading, including their upcoming joint conference focused on comprehensive school leadership from pre-K through grade 12.
Key Highlights:
Joint Efforts in Leadership Conferences: Learn about the NAESP's collaborative conference efforts with the National Association of Secondary School Principals, highlighting themes like leadership capacity and inclusivity in school climates.
Mental Health Crisis in Schools: In recognition of Mental Health Awareness Month, Earl delves into the ongoing mental health crisis affecting both students and staff in schools, emphasizing the critical need for support and federal backing for educational wellness.
Building Community and Support Networks: Discover how NAESP facilitates connections among school leaders nationwide, offering support networks that tackle the isolation often felt in leadership roles.
Innovative Resources and Strategies: Earl discusses resources and strategies implemented by NAESP to aid school leaders in fostering social-emotional learning and well-being among educators and students.
Join host Colleen Gallagher as we explore how NAESP is making strides in education leadership and mental health advocacy. This episode provides essential insights for association professionals looking to enhance support structures and strategic advocacy within their organizations.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode..
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Stay tuned for more episodes that delve into the strategies and insights powering successful associations.
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Welcome to another insightful episode of The Association 100 podcast. Today, we're honored to have Chris Michaels, CEO of the American Association for Marriage and Family Therapy (AAMFT), join us. With over 34 years of experience in association management, Chris brings a wealth of knowledge in leading strategic initiatives across various operational domains.
Key Highlights:
Strategic Leadership and Organizational Impact: Chris shares insights into her leadership journey at AAMFT, emphasizing strategic planning, innovative membership benefits and fostering a supportive work culture. Her efforts have significantly enhanced operational effectiveness and staff retention.
Systemic Ethics Textbook: Explore the development and impact of AAMFT's Systemic Ethics Textbook, a groundbreaking resource aimed at advancing ethical practice across the marriage and family therapy profession globally.
Expanding Global Reach Smartly: Chris discusses how AAMFT is meeting international needs by providing resources and training when and where they are requested, enhancing the association's global impact without imposing predefined solutions.
Advocacy Efforts and Achievements: Hear about AAMFT's advocacy victories, including Medicare inclusion for therapists and portability laws facilitating cross-state practice, which are crucial for expanding access to mental health services.
Join host Colleen Gallagher as we delve into how AAMFT is not only advancing the marriage and family therapy profession but also setting standards for association excellence worldwide. Whether you're an association professional or someone interested in the impact of effective leadership, this episode offers valuable lessons on transforming associations into powerful advocates for their members and professions.
Resources:
Learn more about the Systemic Ethics Textbook and its contributions to the field: https://www.aamft.org/store/detail.aspx?id=EBSET2024
Explore the Minority Fellowship Program and its community engagement projects: https://www.humansyst.org/Foundation/What_We_Do/Minority_Fellowship_Program.aspx
Discover insights from the Leadership Symposium and its focus on developing association leaders: https://networks.aamft.org/leadershipsymposium/home
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd.
Stay tuned for more episodes that delve into the strategies and insights powering successful associations.
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