Episodit
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are talking about the power of reflecting back on 2024 in order to set yourself up for a successful 2025.
Specifically, we recommend reflecting on:
Top Lessons Small Businesses Learned in 2024What were the lessons you learnt last year (good or bad)?
What specifically have they taught you?
What knowledge have you gained?
Reflect On and Celebrate Your Wins:Acknowledge the milestones you achieved, big or small.
It’s important to remember the good things we achieve in business.
What the January 2024 version of you think of these wins?
The NumbersLook is your profit and loss, what is it telling you?
Reflect on the key metrics that matter to you.
Can you look at reviews and customer feedback data?
Reflect on Mistakes Without Guilt:If you are striving to improve or grow your business, you will make a mistakes, celebrate them, they are signs you’re learning;
Approach this in a guilt-free way, mistakes are part of business
What lessons have you learnt from these mistakes?
We recommend creating a 'Lessons Learned' document as part of your reflection process that you can come back to and build on.
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are following on from our discussion last week with Ryan Griffin from Chunky Duck.
Today we are sharing 5 simple SEO strategies for small businesses who want to do a little DIY SEO over the Christmas period.
Our 5 strategies are:
1. Keyword Research – Find What Your Customers are Searching For
Keyword research is the foundation of any successful SEO strategy. It helps you understand what terms your potential customers are using to search for your products or services.
Tip: Look at competitor websites to identify keywords they’re ranking for.
2 Optimize Website Titles and Meta Descriptions
Titles and meta descriptions are the first things people see on search engine results pages (SERPs). Well-optimized titles and descriptions can significantly improve your click-through rate (CTR).
Tip: Keep your titles and meta descriptions focused on the user’s intent – what do they want to know or solve by clicking on your link?
3. Create High-Quality, Engaging Content
Google values content that is helpful, informative, and answers user queries. Creating high-quality content is one of the best ways to improve your SEO ranking and engage your audience.
Tip: Include relevant keywords in your blog titles, headings, and within the content naturally, but avoid keyword stuffing.
4. Improve Your Website’s Mobile Experience
With more people using smartphones to browse, Google considers mobile-friendliness a key ranking factor. A website that is mobile-friendly provides a better user experience and boosts SEO.
Tip: If your site is slow on mobile, consider optimizing images and removing unnecessary plugins that may be slowing it down.
5 Encourage and Manage Customer Reviews
Online reviews are a powerful ranking factor, especially for local SEO. Positive reviews not only improve your reputation but also influence search engine rankings.
Tip: Use reviews to identify common customer pain points or satisfaction factors, and improve your products or services based on feedback.
Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are joined by special guest Ryan Griffin from Chunky Duck.
Like many of us entrepreneurs, Ryan’s journey to his current business has not been a straight line. Initially a professional baseball player, he returned to Australia ready to start his career in digital marketing. He worked for many years in a marketing agency before turning to scuba diving and juggling freelancing. As Covid hit he went all in on his own digital agency–now known as ChunkyDuck.
In today’s discussion Ryan helps us understand what SEO (Search Engine Optimisation) is, and why it’s important for every business. We also discuss the impacts AI is having on search, SEO and organic reach.
If you’d like to connect with Ryan you can find him on LinkedIn here, or head over to Chunky Duck to check out their work.
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s timely episode, we take a quick dive into how to confidently deliver a price increase
to your customers.
Increasing prices can be a delicate process, but with the right approach, businesses can do it
confidently without losing customers. Here are some strategies to consider:
Communicate Clearly and Transparently: Explain the reasons behind the price increase to your customers. Whether it's due to rising costs, improved quality, or added features, transparency helps customers understand and accept the change.Highlight Added Value: Emphasize any improvements or additional benefits that come with the price increase. This could include better materials, enhanced services, or new features that justify the higher cost.Implement Gradually: Instead of a sudden hike, consider a phased approach. Gradual increases can be less shocking to customers and give them time to adjust.Offer Alternatives: Provide different pricing tiers or packages. This way, customers can choose an option that fits their budget while still experiencing the value of your offerings.Reward Loyalty: Show appreciation to your loyal customers by offering them exclusive deals or discounts. This can help maintain their trust and loyalty even with the price increase.Train Your Team: Ensure your sales and customer service teams are well-prepared to handle questions and objections. Equip them with the right information to explain the value and reasons for the price increase confidently.Monitor Feedback: After implementing the price increase, closely monitor customer feedback and sales data. This will help you understand the impactt and make any necessary adjustments.By following these strategies, businesses can increase their prices confidently while maintaining customer satisfaction and loyalty.
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s timely episode, we briefly chat about the impact of the Black Friday Sales and 5 tips for any business owner thinking about offering a discount or having a sale.
Offering discounts can be a great way to attract customers and boost sales, but it's important to approach it strategically. Here are five key considerations for businesses planning to offer discounts on their products and services:
Understand Your Profit Margins: Before offering any discount, ensure you know your profit margins. Discounts can significantly reduce your profit per sale, so it's crucial to calculate how much of a discount you can afford to offer without harming your bottom line.Target the Right Audience: Not all customers are motivated by discounts. Tailor your discount offers to specific customer segments, such as new customers, loyal customers, or those who have abandoned their carts. This targeted approach can maximize the effectiveness of your discounts.Set Clear Objectives: Define what you aim to achieve with your discount strategy. Whether it's clearing out old inventory, attracting new customers, or increasing sales during a slow period, having clear goals will help you design more effective discount campaigns.Avoid Over-Discounting: Frequent discounts can lead to customers expecting lower prices and waiting for sales, which can devalue your brand and reduce perceived product quality. Use discounts sparingly to maintain a balance between attracting customers and preserving your brand's value. Monitor and Analyse Results: Track the performance of your discount campaigns to understand their impact on sales, customer behaviour, and overall profitability. Use this data to refine your strategies and make informed decisions about future discounts.By considering these factors, businesses can use discounts effectively to drive sales and enhance customer loyalty without compromising their profitability or brand value.
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are joined by special guest Lexi Smith from Money Vine.
After a decade as a financial adviser, Lexi hung up her heels to focus on helping other mums (and their partners) get on top of their finances, rather than simply making the wealthy, wealthier. She works with individual and business owners to better manage their money to achieve their goals.
In this episode, we talk to Lexi about what exactly a financial coach is, and how they can help you, and importantly what the difference is between a financial coach, a financial advisor and a financial counsellor to help you determine which is the right support for you and your business.
If you’d like to connect with Lexi her website is here: https://moneyvine.com.au/
Her Instagram handle is @moneyvine.au and you can find her on LinkedIn here: https://www.linkedin.com/in/lexi-smith-moneyvine/
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we arerevisiting something we touched on in Episode 21 – Google Reviews.
In that episode we were looking at 5 low cost ways to attract new customers, and we touched on the value of Google Reviews.
Today we’re diving deeper into what they are, and why they are good to do.
Specifically we look at:
-How Google Reviews help your SEO;
-Why other customers want to read them;
-How you can improve business when reviews aren’t 5 stars;
-How they are effective in generating new business.
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are discussing the fast-approaching Christmas period, when many businesses will close down.
There are many things you need to do to prepare your business for this period, including when it comes to your team.
Many business owners are unaware that the Modern Awards recently changed – impacting the rules around forced leave and leave without pay over the Christmas period.
In this episode we discuss these new rules, and what business owners can and can’t do, the things you need to do to prepare your team for the close down period, and some other considerations to prepare your business for the Christmas close down period.
Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are discussing 5 low cost ways to acquire new customers.
Let’s face it, none of us love having to throw buckets of money on paid ads of any sort, and sometimes we simply don’t have the budget. Whether you’re actively paying for advertising or marketing, or tightening the purse strings, these strategies are all effective.
The strategies we discuss today are:
Asking for and seeking referrals;Getting and using reviews and testimonials; Using social media organically and authentically; Loyalty systems; Partnerships and networks.Connect with Us:
If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In today’s episode we are joined by returning guest Cat Matson from Impactful Presenters.
Cat first joined us back in Episode 4 of the podcast, where she shared her strategy for the small business owners elevator pitch. Today we are chatting about a slightly different topic.
Today we are talking about doing business your way – and not blindly following every expert who claims to have every answer to all of our business problems.
As we discuss, between the 3 of us we have over 100 years of experience in small business, so we’ve seen a thing or two. We’ve seen some great strategies that work well, and we’ve tried things that definitely didn’t.
We’ve also seen change, a whole lot of it. So we discuss whose advise to follow and when, how the roles of mentors and coaches has changed, and continues to change, and how important (and possible) it is to do business your way, and on your terms.
Connect with Cat Matson: If you've enjoyed todays episode, be sure to connect with Cat and let her know.
Cat's website: https://www.impactfulpresenters.com/
Connect with Cat on Linked In: https://www.linkedin.com/in/catmatson/
Or take a listen to the Speaking with Confidence Podcast, wherever you love listening in.
Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In this episode we are following on from our discussion with Sanki Tennakoon from Stellar Frequency last week when we spoke about using AI for our content and copywriting.
Today we thought we’d explore the different ways we are seeing AI technology used in the businesses we work with, and also how we are using it in our businesses.
We discuss the rapid pace of change and improvements in AI technologies, and how all of the programs we use in our online businesses are integrating some form of AI.
Specifically we discuss the use of:
CanvaWixKajabSearchieLoomTangoScribeChat GPTMurphyAdobeZoom / Teams+ moreIf you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here:
https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In this week's episode we are excited to welcome back special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications.
We last spoke to Sanki back in Episode 7 when we asked the question: ‘what is a copywriter’ and really, how can they help our businesses?’
Today we’re talking AI – and how, when, and if you should use it to create copy and content for your small business.
If you’d like to reach out to Sanki you can visit her website here: https://stellarfrequency.com/ or connect with her on LinkedIn here: https://www.linkedin.com/in/sanki-tennakoon-stellar-frequency-copywriting-consulting-marketing/
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
Today we’re staying on the accounting theme, and unpacking how to select the right accountant for your business.
For many of us, Kristy-Lee included, this has been a pain point in the past.
Matt unpacks for us the various qualifications, certifications and licences your accountant should have, and how you can check if they actually have the qualifications they say they do.
We also speak about the difference between the qualifications of an accountant and financial advisor, and whether the same person needs to be both for your business.
Importantly, depending on your needs, we discuss whether you need a specialist accountant, or a series of specialist accountants to handle your requirements, or is in fact a one stop shop the best option for you.
Finally, but most importantly we talk about the need to find an accountant that works with you, communicates with you the way you like and who you feel comfortable working with.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here:
https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
In this weeks episode we are focusing back on the numbers side of business. For many of you this is the time of year that you may be working with your accountant to get your year-end finalised and tax returns lodged. And you may thing that your accountant will proactively filling you in on all the things you need to know and do, in order to improve things for next year. Unfortunately, that’s not always the case.
Today Matt is sharing 6 key questions he thinks every business owner should be asking their accountant right now.
These questions centre around:
Looking at business structures and assessing whether it’s time for a change;Asking about cashflow improvementsAre there ways to pay less tax(legally)?What about changes to legislation, does any of that impact you?Is it time for professional financial advice;And of course how is your business performing?Being proactive with asking your accountant questions like these helps ensure you are maximising that relationship and making appropriate changes, updates and improvements to support your business moving forward.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on
Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances
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Welcome to this weeks’ episode of The Australian Small Business Show!
Today is the final instalment in our 3 part series we are bringing you on the recent Closing the Loopholes Act which delivered a raft of changes to the Fair Work Act and our Industrial Relations laws.
Today we are talking about the changes to the definition of Casual Employment.
We start by discussing what these key changes are including:
The new definition of a casual employee;The fact that the contract is no longer king;The need to consider the totality of the employment relationship;The obligation of employers to get the engagement right from the outset;The new casual conversion pathway;Updates to the provision of a new Casual Employment Information Statement.We then take a look at the risks, and incredible fines, that employers may face if they get this wrong.
Finally, we discuss how these changes impact your current casual team members.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.
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Welcome to this weeks’ episode of The Australian Small Business Show!
Today is Part 2 of a 3 part series we are bringing you on the recent Closing the Loopholes Act which delivered a raft of changes to the Fair Work Act and our Industrial Relations laws.
Today we are talking about the introduction of the Right to Disconnect Laws.
We start by discussing what a right to disconnect is, and what this all means.
Then we look at what we know so far in terms of the specific legislation and when it commences operation.
Following this, we take a look more practically about what this means for you and your business.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances
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Welcome to this weeks’ episode of The Australian Small Business Show!
Today is Part 1 of a 3 part series we are bringing you on the recent Closing the Loopholes Act which delivered a raft of changes to the Fair Work Act and our Industrial Relations laws.
Today we are tackling the question: is the worker an employee or contractor.
This is a topic that has been an ongoing debate, and lots of employers have been hiding behind non-existent loopholes, or assuming they can make their own rules when it comes to this issue. The truth is that isn’t going to fly anymore, and now is the time to revisit any contractor arrangements you have and make changes.
In this episode, we start by looking at the definition of an employment relationship, and particularly what defines a relationship between and employer and employee versus that of a client and supplier or contractor.
We discuss the various factors to consider when engaging a new worker in order to determine whether they are an employee or a contractor, the importance of getting it right from the outset and where to get advice from about this complex issue.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances
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Welcome to this weeks’ episode of The Australian Small Business Show!
We’re back! Yes, you may have noticed we’ve been MIA. But we’re back, and we wanted to share a little about where we have been, why the radio silence and what’s coming up on the show.
Whilst we didn’t want to bore you with all the details of why we needed to take a break, we did want to share some tips we have, and some of the strategies we’ve needed to implement to keep our businesses afloat during this period of time.
The reality is that whilst we would like to keep business and personal live separate, when there is a disruption in our personal lives it will impact our businesses – in one way or another. But there are some strategies you can rely on to minimise any potential negative impact, and what’s what we’re talking about today.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here:
https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
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Welcome to this week's episode of The Australian Small Business Show!
Today Matt and Kristy-Lee are sharing their key end of financial year activities–that are not strictly finance based (although numbers do get a mention).
Quite often in business the plans we set at the beginning of any calendar year, well they simply don’t go to plan. Things change, priorities are re-arranged, clients come and go and we try things that simply don’t work. The end of financial year marks a great time to take stock, check in and reset for the second half of the calendar year.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here:
https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
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Welcome to this weeks episode of The Australian Small Business Show!
Today Matt and Kristy-Lee are talking about a recent decision by the Fair Work Commission which impacts the National Minimum Wage, and the Modern Award minimum rates.
There is no doubt that we are in an unprecedented time when it comes to HR and Industrial Relations Law changes in Australia, and this recent increase is just one of the many changes business owners have an obligation to know about, and implement in their business.
As discussed today, if HR compliance is causing you headaches, Kristy-Lee is hosting a free webinar on the 25th June at 1pm to help you out. You can secure your free seat here:
https://www.peoplepoweredbusiness.com.au/compliance
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/
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