Episodit
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In this week's episode of The Best Guest we welcome Lauren V Davis to the podcast.
We talk about:
Building a Real Personal BrandLeveraging Social Media for ConnectionThe Power of Community and Networking
About Lauren V. DavisLauren V. Davis is the CEO of Lauren Davis Creative, a hands-on personal branding consultancy that helps superstar entrepreneurs, authors, speakers, and passion-driven individuals tell their stories on their own terms, develop personal brands that form real relationships, and increase their visibility + revenue.
The skills Lauren acquired while building a successful brick-and-mortar record store for 15+ years taught her how to see through manipulative âone-hit-wonderâ marketing tactics and instead grow a personal brand that drives meaningful relationships and profits. Today, she offers that same entrepreneurial support (and of course, great music recommendations) to experts worldwide.
Lauren is a featured marketing expert in Readerâs Digest, Huffington Post, and on global top-rated podcasts. She also hosts The Real Personal Branding Podcast, a bi-weekly podcast where she uncovers the secrets of personal brand building from some of the top thought-leaders, speakers, authors, and coaches in the world.
When sheâs not working, find her touring the country in her van with her partner, searching for a great cup of coffee or glass of red wine.
Key TakeawaysPersonal branding is about community building, storytelling, and fostering engagement.Promoting your speaking engagements before events shows excitement and approachability.Setting aside time before and after events to engage with your audience can boost your connection and impact.Following up on social media with a thank-you post after your presentation reinforces the relationship with new followers.Even introverts can set boundaries while effectively engaging with an audience after speaking.Regularly audit your brand by Googling yourself and ensuring your content reflects your current work.Your content should be authentic and go beyond just providing valueâallow people to connect with you personally.Itâs essential to have a simple, efficient system for proposals, contracts, and payments.Donât forget to ask for testimonials and reviews; they play a vital role in building trust and credibility.
QuotePromoting or sharing the event before you come shows your approachability and gets the audience excited about engaging with you. Itâs about building relationships that last beyond your talk.Connect with Lauren V. DavisInstagram: https://www.instagram.com/ldaviscreative/LinkedIn: https://www.linkedin.com/in/ldaviscreative/LinkTree: https://linktr.ee/ldaviscreativePodcast: https://linktr.ee/realpersonalbrandingpodcastGrow Your Public Speaking Business Workbook
Gifts Download Lauren's 100+ Social Media & Content Prompts for Professional SpeakersDownload 100 prompts for social media
Connect with Victoria BennionLearn more about...
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In this weekâs episode of The Best Guest, we welcome book writing coach Deborah Ager to the show.
We talk about:
Writing "anti-boring" booksOvercoming self-doubt and writerâs blockCommon pitfalls to avoidThe power of books to build personal brands
About DeborahDeborah Ager is a book writing coach who helps leaders publish anti-boring, high-quality books. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there.
In her business career, she developed a viral book marketing campaign for the U.S. National Institutes of Healthâs Keep the Beat cookbook, built digital marketing programs that generated millions for a good cause, and founded an international literary magazine thatâs carried in libraries at Yale and Harvard.
Key TakeawaysWriting should have an audience-first approach to avoid being boring; know what your readers care about.Address feelings of self-doubt by focusing on what makes your perspective unique in the marketplace.Overcoming writerâs block requires practical mindset shifts, such as accepting that a first draft doesnât need to be perfect.Carving out dedicated time and accountability through writing partners can help you balance writing your own books with client projects.Books are a powerful form of communication and content marketing that can open up new opportunities, such as speaking engagements or corporate partnerships.
Quote"A book can be a great way to allow another avenue or breadcrumb for people to find you." â Deborah AgerMentioned in This EpisodeThe Guide to Choosing Whether to Self-Publish Your Book
Free "How to Publish Your Book" class
Get next steps to launch your nonfiction book.
Connect with Deborah AgerLinkedIn
Self-Publishing Success Website
Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/
Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/
Follow us on Instagram: https://www.instagram.com/thebestpodcastguest
Join the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguest
Subscribe to our YouTube channel https://www.youtube.com/@victoriabennion
Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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In this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.
We talk about:
Shifts in the B2B marketing landscapeThe importance of strategyCommon pitfalls in authority marketing
Key TakeawaysShowing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.
QuoteWhen you put the human side of your business out there, itâs not just about selling a product or service; itâs about creating a real connection with your audienceConnect with Frank HusmannWebsite
YouTube
Linkedin
Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/
Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/
Follow us on Instagram: https://www.instagram.com/thebestpodcastguest
Join the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguest
Subscribe to our YouTube channel https://www.youtube.com/@victoriabennion
Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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In this week's episode of The Best Guest we're looking at How to Get Leads from your Podcast Interviews.
Key TakeawaysConsistent Engagement: Instead of focusing solely on appearing on the largest podcasts with the most downloads, prioritize being a guest on podcasts regularly. Consistent appearances help build momentum and increase visibility over time.Long-Term Strategy: Podcast interviews have a long shelf life, meaning they can generate leads long after they are initially published. Regularly participating in podcast interviews creates a lasting digital footprint that can continue to attract clients in the future.Wider Reach Potential: Many shows also share their episodes on platforms like YouTube, social media, and newsletters, which can significantly expand the audience.Unexpected Opportunities: Additional opportunities can arise from podcast appearances, such as collaborations, guest appearances on social media platforms, or writing articles for publications associated with the host. Engaging with smaller, niche podcasts can also lead to significant business opportunities, as illustrated by the example of a client securing a $10,000 course sale.Host Connections: Developing strong relationships with podcast hosts can be as valuable as the audience itself. Hosts can offer further opportunities, such as magazine articles and speaking engagements.Collaborative Potential: Engaging with hosts can lead to collaborations beyond the podcast episode itself. Maintain contact with hosts and explore potential collaborations that could benefit both parties.Direct Engagement: When appearing on podcasts, ensure there is a clear and compelling call to action for listeners. This could be a unique URL, a webinar, or a specific offer tailored to the audience.Value Addition: As a podcast guest, focus on adding value to the audience, which increases the likelihood of listener engagement and lead generation.Audience Overlap: Look for shows with audiences that have some overlap with your target market.
Connect with Victoria BennionTo learn more about working with us visit https://thebestpodcastguest.co.uk/
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In this week's episode of The Best Guest we welcome Vladimer Botsvadze
We talk about:
The importance of building connection with consumersPutting your customers firstPersonal brands and AI
About Vladimer BotsvadzeRanked as the No. 1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 in 2023 with over 130,000 followers across his social media platforms, Vladimer Botsvadze is a world-renowned digital transformation and social media influencer, keynote speaker, start-up advisor and internet personality who drives growth and positions brands as market leaders in their industries. He has more than 15 years of international experience with a proven track record and has enjoyed an outstanding career at the top of the technology industry. Vladimer has been described as "a pioneer across the globe" by Exeleon Magazine.
Key Takeaways00:28 Welcoming Back Vladimir: Achievements and Milestones
01:49 Building Emotional Connections in the Digital Age
04:45 The Power of Personal Branding
07:53 Community Building and Social Media Strategies
18:10 The Role of AI in Marketing and Content Creation
19:54 The Importance of Patience and Long-Term Thinking
QuoteThe personal brand has become the brand, because consumers trust entrepreneurs who show their face, who show their smile, so no excuses.Mentioned in This EpisodeEmily Weiss - Glossier
Tesla
Connect with Vladimer BotsvadzeWebsite
LinkedIn
X/Twitter
Instagram
Connect with Victoria BennionTo learn more about working with us visit https://www.thebestpodcastguest.co.uk/
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In this week's episode of The Best Guest, Victoria shares essential tips on how to pitch yourself effectively as a podcast guest. Tune in to discover how to make your pitches stand out and increase your visibility through podcasting.
Key TakeawaysPrepare Your Digital Presence:
Before pitching, ensure your online footprint is polished. This includes having an updated biography, professional headshot, and relevant social media links. Create a one sheet and a digital media kit to present yourself professionally.Research and Personalize:
Take time to research each podcast you pitch to. Understand the show's format, audience, and previous episodes. Personalise your pitch by mentioning specific episodes or topics that resonated with you, and avoid generic, templated pitches.Your pitch should include a brief introduction about you, relevant experience or achievements, and suggested topics you can discuss. Highlight any gaps in the podcast's previous content that you can fill and explain how you'll promote the episode if selected.After sending your pitch, follow up a week later. Hosts are often busy, and a gentle reminder can significantly increase your chances of getting a reply. Mention any new achievements or relevant updates in your follow-up.Consider adding value to your pitch by offering something unique to the podcastâs audience, like an exclusive webinar or a special resource. This can make your pitch more attractive and demonstrate your commitment to contributing to the show's success.
ResourcesWhat you Need in Place Before Getting Started With a Podcast Interview Strategy
Get More Podcast Bookings With a One Sheet That Wows
Connect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com
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In this week's episode of The Best Guest we welcome Worditude's Laura Robinson.
We talk about:
Course creationWhat it means to have a comfy businessThe importance of staying true to what you want from your business
About Laura RobinsonLaura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. Sheâs taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.
Key TakeawaysDeadlines can be useful as a tool to enhance your productivity.Use writing as a way to clarify your thoughts and express yourself effectively, especially if public speaking is intimidating.It can help to overcome the fear of public speaking by starting with smaller, familiar platforms. Gradually build your confidence through consistent practice and exposure, such as guest appearances on podcasts or webinars.Personalized guidance can accelerate your growth and provide specific feedback for improvement.Use tools like Notion to manage your ideas and prioritize content that delivers substantial value.Valuable and actionable content is likely to resonate more with your audience than overly polished but less useful material.
Mentioned in This EpisodeThe Worditude Newsletter
Connect with Laura RobinsonWebsite
Facebook
Instagram
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome actor and performance storyteller, Stacia Keogh.
We talk about:
Why storytelling is so importantThe three most important stories for business owners to shareIf you're new to speaking, how to find your voice
About Stacia KeoghStacia began working with businesses writing corporate training videos that were as entertaining as they were informative. She is an actor and performance storyteller appearing on world stages, public venues and small screens everywhere.
As a resting actor in London Stacia learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.
She currently works with professional service providers helping them to step into their own story to share their wisdom on panels, podcasts, and signature talks, 1:1 or Group Training programs
She hosts the podcast âFinding My Voiceâ where she interviews people who are speaking their truth and giving voice to others.
If you play video games or listen to audiobooks chances are youâve heard her voice guiding you through adventures.
Key TakeawaysStorytelling is not just about reciting mission statements or listing features and benefits. Instead, it's about sharing genuine stories that have characters, specific events, and emotions attached to them. These stories help build trust and connection with customers and teams, allowing them to see themselves in the narrative and align with the company's values and purpose.Three Essential Stories for Business Owners: the origin story, the purpose story, and the value story. The origin story delves into how the company started and the founder's journey, providing a sense of connection and belonging for employees and customers. The purpose story articulates what the company stands for and its larger mission, uniting teams and attracting like-minded customers. Finally, the value story focuses on the transformation that the company brings to its customers' lives, going beyond product features to highlight the tangible benefits and outcomes.Tips for New Speakers: Rather than rushing through a speech or presentation, take a moment to breathe out, relax, and engage with the audience. By speaking to one person at a time, using facial expressions and hand gestures, and maintaining a steady pace, speakers can effectively convey their message and connect with their audience on a deeper level.
QuoteWhen you tell your story, you give people permission to tell theirs.Connect with Stacia KeoghLinkedIn
Instagram
Twitter/X
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome author of Twelve Doors Les Jones.
We talk about:
The 19,000 on call firefighters in the UKWeaving in different elements in your writingThe journey to publication
About Les JonesLes Jones got involved in firefighting in 1980 at 20 years old, and worked at a large chemical company. Due to its risk and hazards, the company had its own internal fire service. This continued into another chemical industrial role until 1996. He attended external training courses including attending the Fire Service College in Gloucestershire.
He became a member of the IFE (Institute of Fire Engineers) and sat their examination at Crewe Fire Station in 1994. He became assistant team leader of the eight-person crew on his shift and focused on training and fire drill events.
In 1996 he became a police officer and found himself torn between Policing and the Fire Service as he had opportunities with both organisations. He spent 20 years in both uniform and plain clothes duties.
About Twelve DoorsTwelve ordinary men and women, frontline protectors, bound by duty. Whenever the call comes, they drop everything and risk their lives to save others.
But beyond the raging infernos, a string of crimes emerges that threatens to engulf them all. As their fire station faces closure, Leah Walsh, their fearless leader, embarks on a solitary quest to uncover a web of corruption that threatens her life and shakes the foundations of everything she holds dear.
In a faded seaside town on the brink of chaos, her brave crew must also navigate a precarious path to ensure that justice prevails. Will they extinguish the flames of criminality before they are all consumed?
Mentioned in This EpisodeTwelve Doors
Bells The Fire Dog
Hummingbird Motion Pictures
Connect with Les JonesFacebook
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're talking about podcast guest forms. If you've pitched to be a guest on a podcast, you've likely been ask to complete a form. We look at:
Why it's important to complete the formWays to streamline the process to save time
Key TakeawaysCompleting podcast guest forms is necessary for maximising this strategy and building positive relationships with hosts.Allocate sufficient time for filling out forms, as the complexity can vary.Creating a digital media kit can streamline the process.Consolidating commonly requested information in a document with URLs for easy sharing and reference can save time.
Mentioned in This EpisodeGet More Podcast Bookings with a One Sheet That Wows
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/ or contact us here
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In this week's episode of The Best Guest we welcome positioning and messaging expert Janine Coombes.
We talk about:
Pricing high ticket servicesContent marketing and sellingHow to overcome a fear of visibility
About Janine CoombesJanine Coombes is an offer positioning and messaging expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.
Key TakeawaysMany coaches and consultants tend to jump into marketing tactics like social media and funnels before defining their target audience and refining their offerings.Pricing high-ticket services requires finding the right balance. Janine's advice? Find a price that feels slightly uncomfortable but still aligns with the value you provide.One-to-one services offer simplicity and depth. They allow you to focus on helping clients without spreading yourself too thin.Crafting high-ticket service packages involves understanding your audience and tailoring your offerings to meet their specific needs.Being visible in your business can be daunting, but it's essential for success. Showing your face and sharing your voice is crucial for making an impact in a crowded market.Confidence in being visible takes time to develop. It's a gradual process of stepping out of your comfort zone and seeing the positive outcomes that result.
QuoteWho knows who you are already? Who's already in the market for what you're selling right now? Get in front of them first.Mentioned in This EpisodeDownload Janine's workbook, 6 Steps to Charging More with 100% Confidence, here
Access The Ultimate Guide to Creating and Selling Service Offers here
Connect with Janine CoombesLinkedIn
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're talking about if you can guest on podcasts using a pen name.
Key TakeawaysPen names can be utilised to protect identity, maintain anonymity, or address legal and safety concerns during podcast appearances.Throughout history, well-known authors like JK Rowling, Agatha Christie, Stephen King, and Mark Twain have used pen namesIt is indeed feasible to implement a podcast interview strategy while using a pen name. Make sure to clearly communicate the desired level of anonymity required to your marketing team and/or podcast booking agency.Practical considerations for authors using pen names in podcasts include the likelihood of hosts requesting a headshot and the increasing use of video elements. Authors are encouraged to choose podcasts aligning with their privacy preferences or discuss with hosts possible methods, such as using avatars or turning the camera off, to conceal identity during interviews.Despite potential privacy concerns, using a pen name is not a barrier to leveraging podcast interviews for various benefits. Authors can still grow their platform, increase website traffic, boost book sales, improve SEO, and build a personal brand through podcast appearances.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome entrepreneur and speaker, Sabrina Victoria.
We talk about:
Sabrina's journey from abuse survivor to TEDx SpeakerHow to effectively manage your time as a business ownerThe personal development programs that transformed Sabrina's lifeFactors to consider before starting a new business venture
About Sabrina VictoriaSabrina Victoria is a seasoned entrepreneur and TEDx speaker with a background in door-to-door sales. She brings over two decades of experience of building and co-building multiple 6 and 7-figure businesses to Her Nation, a dynamic media platform showcasing business owners through engaging podcasts, virtual magazine features, and empowering events. Her charismatic leadership style centers on community building, education, and strategic networking as the core of success for women in business. She is the host of Her Talk Show and leads several networking, business workshops and masterminds per week to help female business owners thrive!
Key TakeawaysDon't be afraid to pivot. Be curiousAlways think of the long game when it comes to business opportunitiesPay attention to where your energy peaks and lulls so you can maximise this in your dayInvesting in personal development programs such as Landmark Forum and Tony Robbins were very important in helping Sabrina Victoria achieve the success she has. They help you to think about life differently, your story differently, your journey and your challengesTo achieve her dream of becoming a speaker, Sabrina Victoria set goals and took action. She showed up with intention and let people know what she did
QuoteThe universe, I believe, always gets what it needs. And if you're not ready to step up for what it needs, it moves to somebody else.Mentioned in This EpisodeHer Nation
Her Talk Show
Sabrina Victoria's TEDx Talk
Connect with Sabrina VictoriaYouTube
Facebook
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're looking at how you can enhance your personal brand as a guest on podcasts:
Key TakeawaysBrand Identity is so much more than fonts and logosPodcasts lend themselves well to story telling and this builds connectionPeople will connect with you for things you share about yourselfYou can show lots of different aspects about yourself when you're a podcast guestThrough appearing on podcasts you can demonstrate your expertisePodcast guesting is a great way to build your networkReview your online presence before pitching so that you make the best impression possible
Mentioned in This EpisodeEpisode 101 - The Power of Brand Identity with Jessica Wikingellis
The Golden Egg Academy
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome Podcast Host and Author, Tim Lewis.
We talk about:
Business Travel and Benefitting from Airline SchemesWhat Podcast Hosts Look for in GuestsThe Pros and Cons of Creating a Live Show vs a Recorded Show
About Tim LewisTim has been self-employed since 2014, first writing science fiction and fantasy books, then the book Social Media Networking in 2018. After that Tim was been more concentrated on social media training and helping people self-publish their books. Tim was the host of the Begin Self-Publishing Podcast between 2016-2019 and run the #indieAuthorChat Twitter chat for the Alliance of Independent Authors between 2019-2022.
Tim is the co-host of the Oh No! Not Another Live Show!, a general interest interview show and runs the Book Chat Live show on Amazon Live and YouTube where he talks to authors and book lovers about their favourite books.
He is also the creator of the Tim Lewis TCF YouTube channel where Tim talks about his efforts to visit every state in the US (currently at 49 states - one to go!) and general travel advice from a serial US traveller.
Key TakeawaysAirline Loyalty Program Tips: It's important to understand different airline schemes and the nuances in earning points and tier statuses. Tim's strategy involves taking specific flights and understanding the value of tier points, especially for business and first-class travellers.Podcasting and Guest Selection: Tim emphasizes the importance of tailored pitches and how lack of research into the show's context can impact guest selection.Challenges in Guest Coordination: Lewis emphasizes the effort required from potential guests when pitching for shows. Many fail to follow through with requirements, such as providing book lists for "Book Chat Live," causing difficulties in scheduling and creating episodes. His advice is for potential guests to understand the show's format and fulfil necessary tasks when pitching.Unscripted Podcasts: Podcasts come in diverse formats. Some shows follow structured scripts and predetermined questions, others prefer a more unscripted and spontaneous approach, allowing for more natural conversations.Podcasting Challenges: The time-consuming nature of editing, learning curves associated with audio/video editing, and the need for consistent quality and skills to maintain audience engagement.Podcasting Strategy and Audience Growth: Podcasting might not be the top-of-funnel solution to gain a massive audience immediately, but it's an intimate medium that, when used strategically, can contribute to audience growth and retention further down the funnel. Also, being a guest on podcasts is a beneficial strategy for networking and reaching new audiences.
Connect with Tim LewisWebsite
Instagram
Facebook
Threads
Twitter/X
LinkedIn
YouTube Channels
Oh No! Not Another Live Show!
Book Chat Live
Tim Lewis TCF
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome the founder & CEO of global marketing and branding firm Mavens & Moguls, Paige Arnof-Fenn.
We talk about:
The importance of establishing an online presenceEffective strategies for building your brandUtilising LinkedIn
About Paige Arnof-FennPaige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Key TakeawaysSignificance of Online Visibility: Being invisible online is a detrimental strategy. In today's digital age, people use online presence, particularly on platforms like LinkedIn, as a measure of credibility and trustworthiness.Everyone is a Brand: Regardless of status, everyone has become a brand in the digital space due to social media platforms. Consistency and authenticity are crucial in shaping and maintaining this personal brand.Strategic Approach to Online Presence: Rather than spreading yourself thin across multiple platforms, focus on one or two that align with your strengths and where your target audience engages the most.Authenticity and Professionalism in Online Engagement: Remain true to yourself while maintaining professionalism in your online presence. Inconsistencies across different platforms can lead to confusion and a lack of trust among your audience.The Power of Consistency: Reinforce one or two key messages consistently across all touchpoints to build a strong brand identity that resonates with your audience.Harvard Business School Case Study Experience: Harvard created two case studies on Paige's entrepreneurial journey, illustrating the shift from corporate to entrepreneurship, reflecting the growing interest in students wanting to start their own businesses.Advice for Aspiring Entrepreneurs: Conduct thorough market research to validate your business idea, focusing on the target audience's needs. Additionally, stay adaptable and consistently evaluate and update your marketing strategies to align with changing environments and audience preferences.
QuoteIf you don't exist online, you really don't exist anymoreConnect with Paige Arnof-FennWebsite
LinkedIn
Connect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com
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In this week's episode of The Best Guest we're talking about the different ways being a guest on podcasts can help you win podcasts and what you need to pay attention to to achieve this.
Key TakeawaysPodcast Guesting and Client Attraction: Being a guest on podcasts offers an opportunity to tap into an engaged audience and establish trust and credibility. Sharing expertise and stories on podcasts helps in positioning yourself as an authority in the field, attracting potential clients seeking solutions.Showcasing Expertise and Building Relationships: Podcast appearances allow showcasing expertise, providing tangible value to the audience, which solidifies the guest's position as an expert. Personal connections made during podcast appearances often lead to listeners feeling more inclined to work with the guest due to increased likability and connection beyond mere expertise.Lead Generation and Strategic Calls to Action: Podcast guesting is a powerful lead generation tool. Guests can leverage the opportunity to share a call to action, such as offering free resources, webinars, or consultations, engaging and nurturing listeners into potential clients.Networking and Collaborations: Being a podcast guest enables you to expand your network within the industry, building relationships with hosts and their audiences. These connections often lead to collaborations, partnerships, and referrals, opening doors to new client opportunities.Strategic Approach to Securing Guest Spots: Securing guest spots on podcasts requires thorough research, identifying relevant shows aligned with the guest's niche or target audience. Crafting personalized pitches that highlight unique value, understanding the audience's pain points, and providing solutions are crucial for landing sought-after guest spots. Additionally, maximizing impact by promoting podcast appearances across various platforms reinforces credibility and extends reach beyond the podcast audience.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome Zack David aka Zack The Podcast Man to the Show.
We talk about:
The essential equipment you need to get started with podcastsWhat a sound check with Zack involvesThe key elements to a successful podcast
AboutWhen Zack David, The Podcast Man, bought his first guitar at 13 years old for $27, little did he know this would be the start of his audio editing career.
Zack played in a heavy metal band at high school, a folk trio in college and big Latin bands in Peru when he was in the Peace Corps. These experiences gave him a wide range of audio expertise.
Since 2016 Zack and his team have been producing and editing podcasts. And Zack is also our trusted audio consultant at the Victoria Bennion Podcast Booking Agency., so it gives me great pleasure to welcome him to the podcast today.
Key TakeawaysA podcast can be beneficial for entrepreneurs by driving leads to their services or products and creating brand awareness.Podcasting fosters a strong "know, like, and trust" factor among listeners, helping entrepreneurs connect with their audience on a more personal level.Networking through podcasts allows individuals to build meaningful connections and engage in knowledge sharing within their industry.Basic podcasting equipment includes a quality USB microphone, a desktop stand or scissor arm, and a pop filter to reduce unwanted sounds.Microphone technique, especially for dynamic microphones, involves maintaining a consistent distance of about a fist's length and speaking at a 45-degree angle to the microphone.Conducting sound checks is crucial for ensuring that both podcast hosts and guests sound good. Providing personalized advice during sound checks can help improve the overall quality of the podcast.Investing in high-quality audio equipment, such as USB or XLR microphones, and using headphones during recordings can significantly enhance the sound quality and prevent issues like echoes and feedback loops.Maintaining a reliable internet connection is essential for uninterrupted recording sessions. Using an ethernet cable can help minimize wireless interference and ensure a stable connection, particularly during long-distance recordings.Podcast success is not just about audio quality but also depends on having engaging content and a well-thought-out strategy to reach the right audience. Making time for growth and staying updated on industry trends and tools can contribute to the podcast's success.Building organic connections with listeners and utilizing paid marketing tools, such as overcast.fm and mowPod, can help increase a podcast's reach and attract the right audience. However, it's crucial to be cautious of potentially spammy marketing tactics that may harm the podcast's reputation.
QuoteWhat's even more important oftentimes in the audio quality is having amazing content and having strategy behind it to make sure that it's getting into the right ear balls.Mentioned in This EpisodemowPod
Overcast.fm
Connect with Zack DavidWebsite
Instagram
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome digital marketer Jessica Wikingellis to the show.
We talk about:
What we mean by brand and brand identityWhy your brand identity is so importantThe importance of tailoring your brand message to your target audience
About JessicaJessica Wikingellis has 10 years' of marketing experience. She helps small serviced based businesses attract and land their ideal clients through online marketing by helping them identify and refine their brand message, creating content frameworks and strategy so they can connect with their audience and show up with clarity and confidence.
Key TakeawaysBrand identity is more than just logos and colours: It encompasses messaging, tone of voice, and overall brand personality.Tailoring brand messages to the target audience is crucial: Understanding the audience's journey, desires, and pain points helps in making them feel seen, heard, and understood.Confusing brand messaging can hinder audience engagement: Simplifying and clarifying the brand message is vital for effective communication.Humanising the brand through vulnerability and authentic storytelling builds trust and connection with the audience.Focusing on one social media platform initially helps in avoiding dilution of efforts and confusion.Structured storytelling can deeply resonate with the audience and create lasting connections.Embracing vulnerability in personal branding can lead to genuine connections with the audience.Professional support in marketing can provide a customized approach tailored to specific brand needs, leading to improved marketing outcomes.
Quote"Humanising your brand is really about finding your own voice... It's something that can grow with time." - Jessica WikingellisConnect with Jessica WikingellisInstagram
Tiktok
LinkedIn
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Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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This week we're celebrating reaching our 100th episode where we're talking all about how to convince your boss to invest in a podcast interview strategy.
Key TakeawaysHighlight Positive Outcomes from Past Appearances: Use any previous podcast guest appearances by your boss as evidence of the positive outcomes and exposure gained from such opportunities.Emphasize the Multifaceted Benefits: Podcast interviews offer more than just wide audience reach; they can help establish thought leadership, increase brand visibility, attract new clients, and build connections with target audiences.Highlight Timeless Assets: Podcast interviews are timeless assets that continue to bring benefits long after their release, as they can be found by potential clients searching online.Fresh Content for Marketing: Podcast interviews provide fresh content that can be repurposed across marketing platforms, aiding SEO and generating backlinks.Explain Niche Audiences: Mention that podcast interviews allow you to connect with niche audiences, helping you build a genuine connection with your target audience.Define Clear Objectives: Clearly define measurable objectives for the podcast interview strategy that align with broader marketing and business goals.ROI Projection: Provide a projection of the return on investment (ROI) based on realistic expectations, focusing on metrics such as increased website traffic, lead generation, and conversion rates.Key Performance Indicators (KPIs): Outline the KPIs that will be used to measure the success of the podcast interview strategy and explain how they will be tracked and reported.Competitor Analysis: Conduct a competitor analysis to showcase how other companies in your industry are benefiting from podcast guesting, emphasizing engagement metrics, topics discussed, and brand promotion.Long-Term Strategy: Stress that podcast guesting is a long-term strategy that builds brand authority and credibility over time, leading to increased consulting work, speaking opportunities, website traffic, and more.These takeaways can serve as a foundation for your pitch to convince your boss to invest in a podcast interview strategy.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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