Episodit
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In the final installment of our month of interviews curated by BalloonCoach.com, we’re hearing from Dori of Total Party. There’s a good chance that if you’ve been a part of any online training in our industry, you know Dori because she’s so generous with her knowledge and experience and she loves to learn!
She tells us about the party business she had as a teenager and how her experience with project management in the corporate scene melded together to transition her into corporate events, which then led to Total Party. Hear about the niche she started with and how it’s since changed.
Dori also shares some of the difficulties she had transitioning from being the event coordinator, to providing all of the decor herself, to then focusing solely on balloons. With my own personal experience in discontinuing services, I know how hard that can be so I was thankful she was willing to share her experience, too.
We then chat about the benefits of being able to reach certain milestones in your business, what types of things can attract new customers, doing our best to practice work-life balance and the importance of being willing to ask for help or seek out solutions that are already available to us.
It’s no surprise that this conversation with Dori was a total delight - she’s got so much to share!
And in the UGlu Hotline, we have a tip for all the balloon stuffers!
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@totalparty | Total Party LLC | www.total-party.com
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In our third of curated interviews from The Balloon Coach, we’re hearing from Sheena of Dream Big Balloons. Sheena has done so much to take her business education into her own hands, and as you’ll hear, it was often before she felt “ready”. But wow, has it paid off!
We’ll hear about how balloons brought joy back into her life, how she has more than 10x’ed her business from two years ago and many of the things that got her there… all the while juggling two other jobs and being a mom and wife.
Some of those things included:
In-person events Making relationships with other artists Hiring contractors for the business side of things And generally being a great student!She also tells us about her space, her help, her transportation, how she experiments with new ideas, the kind of marketing she does AND even her garland recipe that I personally believe totally stands out as one of the fullest-looking, signature styles.
Then in the UGlu Hotline, we’ll hear a great tip for a water weight replacement.
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Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
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@dreambigballoonswaco | Dream Big Balloons Waco | dreambigballoonswaco.com
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Puuttuva jakso?
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This week we have another guest curated by BalloonCoach.com, and it’s Allyson from Pop Studio Balloons in Connecticut! She tells us all about how she started Pop Studio Balloons as a side hustle and has since taken herself and her husband full-time in the business. More importantly, though, she shares with us how they’ve intentionally built the business in a way that works for their life.
Hear about her hilarious first “paid” customer, the first item she sold and how she quickly dialed back her offers so that she could focus on being great at the best-sellers.
We also chat about our similar backgrounds in teaching, going to conventions as new balloon artists and of course how Balloon Boss Mastermind has helped our businesses, not just because of lots of help and advice, but mindset shifts as well.
It was so fun to hear the details of Allyson’s business growth… everything from the transition from Covid drop offs to event installations, to her branding and process improvements, to earning repeat business through great customer service and experiences, to the tipping point that allowed her husband to join her full-time. Our conversation is lengthy, but jam-packed with so many things to learn from! Thank you Allyson!
Then in the UGlu Hotline we get a tip for a good Amazon source!
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In this first of four episodes sponsored by Balloon Coach in September, we hear from the Balloon Coach herself, Joette. We have an honest conversation about what she would have done differently knowing what she knows now.
She’s actually one of the few in our industry who has purchased a balloon business, grew it and later sold it. So it’s very interesting to hear about all these phases of business that she’s experienced.
We also chat about:
Imposter syndrome Solopreneurship and teams Referral networks Business recommendations that stand the test of time Old designs becoming new again Email marketing Pricing and confidence Regrets & mistakesThen I ask for her opinion on what the best steps are to take a part-time, home-based business to full-time and $100k in sales. She offers equipment, staff and technology-related suggestions, according to a person’s situation and goals.
It’s always a pleasure to have Joette on the show, and once again, it’s an episode packed full of good advice and encouragement.
From the UGlu Hotline, we get an idea for sticking foils together.
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We’ve never had an episode like this one! Jordanne from Julep Publicity comes on the show to tell us all about one marketing aspect I know almost nothing about. She talks about how publicity works, plus what actual resources we can explore to get other people to amplify our businesses. It gave me so many lightbulb moments!
Jordanne breaks down for us how and where publicity fits in the umbrella of all things marketing. Then she expands upon all the ways publicity happens (media features, influencer collaborations, brand partnerships, etc.) and the credibility that comes along as a result.
She offers tips about setting publicity goals, whether you’re reaching for just your local market or beyond. We talk about developing relationships with influencers, some ideas for getting the conversation going and she drops a great tip about getting an estimated cost for influencer services, too!
The conversation was so eye-opening. Whether you’re going to try doing your own PR or work with an agency like Jordanne’s, you’re going to get so much information about how to best prepare for publicity and what exactly is involved!
Then in the UGlu Hotline, we have a tip for buying and using bulk rubber bands.
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Qwoted.com | connectively.us | sourceofsources.com
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I met Chrissy at the 2023 Glow Retreat and think I can speak for everyone who was in the room when I say we were shocked at the scale of her business… she is the #1 Etsy seller for balloon garlands! She also does installations, has become almost a mini distributor and has a team by her side that she manages.
As we get to talking you’ll hear how the same exact Pinterest image that was an inspiration for each of us so many years ago. Then Chrissy takes us through how that spun into the garland kits that have since made her the #1 seller in her category on Etsy. We’ll hear about her product photo shoots, her experience with retail, her team and how she got them, plus releasing control and even being ok with employees being the face of the business.
Other things we talk about include:
her biggest decisions along the way how she added installations onto her already successful Etsy shop her business analyst background and how it continues to serve her the Etsy market and trends her clusters and the math behind them how she can help you keep more control over your inventory how she and her installation team use 17hatsI find Chrissy’s ownership style so unique and very fascinating! I’m so blown away by all she’s managing and there’s a ton to learn in this episode.
Then in the UGlu Hotline, there’s a tip for getting your binder clips and clamps to blend in with your decor.
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@blushballoonevents | @blushballoonpartyshop
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Ifrah has made a big impact on my business over the past few months, specifically in terms of my branding and my website. So I knew I had to bring her on the show to share her photo shoot planning process!
Before we dive in, we’ll hear about how Ifrah’s business blossomed to the point where she decided to leave her job she otherwise loved. She even hopes to return to it after she’s grown Wowlloons enough to take a step back and let others keep the business running.
Then we dive into why she considers branding photo shoots to be so important for her business. She tells us what three outcomes she wants from each of them and the kind of impact they’ve made. I share how moving the “about me” piece of my website to a more visible spot, like she’s done, has helped people feel more connected with me right from the start.
When we start chatting about product photo shoots, you’ll hear how she plans for trends, scale and best-sellers. We also dive pretty deep into the customer and ordering experience on the website. Hear about the background she opts for, what steps she took to decide which products belong on her website, how she turns her photos into content and where she got the inspiration.
We also chat briefly about Instagram versus real life, and I’m guessing you’ll nod your head and get a little chuckle when you hear it!
Then in the UGlu Hotline, we get a tip and a great example of why you should consider interacting with other local businesses.
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The ultimate guide to planning a stunning brand photoshoot - Balloon Business Magazine
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Today’s episode is about an unfortunate situation. Rachael of It’s Your Day Balloons had a vendor relationship go south and we hear what happened, why and how she was able to learn from the experience. I appreciate her coming on the show to tell her story and I know there is a lesson for us all in it.
Before we dive into the relationship gone south, you’ll also get to hear how she transitioned into balloons from being a real estate agent and how that job has now become her side hustle! She also shared how she spent some time renting out furniture for events but has since discontinued many of those offerings.
Then we dive into the hot topic…
Rachael tells us how a new and budding partnership even turned into running promotions together, before suddenly she noticed her partner posting about more and more jobs with balloons that Rachael hadn’t done. Then came broken promises and undercutting prices.
In the end, she swallowed the hard truth that things like this are sometimes just part of business - to which I can totally relate. She’s since moved on to work with a different vendor and offers some good thoughts for doing what you can to prevent negative situations like this from occurring, plus how to move on emotionally.
I really appreciated Rachael’s openness and honesty about this whole scenario because things like this are hard to relive and share.
And in the UGlu Hotline, we get a calendar-related tip for tracking your rental items!
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You may know Jesy for the very cool way she combines her floral and balloon artistry. And in this episode, you’ll hear more about that creation process, plus mindset shifts, some tangible things you can do to reach your goals and how she’s fallen in love with teaching in our industry.
Jesy offers a nice reminder that everyone has to start somewhere, and to not compare yourself to people at another stage of the journey, including the process of becoming an instructor! She shares how she first discovered there might be an avenue for her as instructor and how it’s since blossomed into a bilingual experience for her students.
Then we dive into her passion for developing and strengthening a strong business owner mindset. She shares some of the practices she’s implemented that have made a big difference for her in both the big picture and day to day.
When we talk about her signature arrangements, you’ll hear about the inspiration, how she worked with manufacturers and some of the ways the arrangements can be used. I find product invention and manufacturing a mysterious but really intriguing process so I loved hearing all about it!
It was so fun to chat with Jesy and I know you’ll be uplifted from her positive outlook as well.
In the UGlu Hotline this week, we’ll hear a good tip for removing UGlu dashes!
RESOURCES MENTIONED:
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Jeff is one of the new owners of the company that creates the most valuable tool in my toolkit: my magnets! I had the pleasure of meeting him briefly at FLOAT and was happy that he could come on the show to tell us more about how he and his business partner made their way into the balloon community through Clik-Clik. I loved his openness and honesty and it was really a delightful conversation!
You’ll get to hear a bit of surprising Clik-Clik history, how he and his business partner chose it over other businesses, where else you might see Clik-Clik out in the world and a bit about their plans for the future. You may also get a bit surprised to hear about the size of their team!
I can tell that Jeff is here to support balloon decorators for the long haul. He emphasizes how the products are all about keeping us safe on the job while helping us look very professional. He tells us about who else has been a huge part of their success thus far and how they’re looking to make their products more accessible to a wider range of businesses and decorators.
I’m looking forward to watching them grow!
And in the UGlu Hotline, you’ll hear about a cool way to donate balloons!
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Back by popular demand is Courtney of Courtney Lynette Creative Co! And this time, we’re chatting about her website services and how she can help your business take root with a permanent internet home that doesn’t rely on social media.
Websites are her bread and butter service, and the event industry is her sweet spot. With a history working in events, she knows how to create websites that are fun and inviting while legitimizing your business and making it a place to store the kind of info your clients need.
We talk about function, what should live on each page and how a good website can warm leads for you. Then, Courtney offers her opinion and a few reasons for why a business should not run on social media alone.
Personally, I know that having my prices on my website helps me remember what I charge for certain items… and of course it’s a huge asset for my virtual assistant, too. To take it a step further, I’d also say that it gives me confidence to stay away from quoting things that aren’t part of my services page. This keeps me focused and streamlined.
Part of my conversation with Courtney also touches on how much actual content belongs on a website (specifically regarding images of our work) and how this content should make it clear to your clients that you have the experience and skills they’re looking for.
Lastly, you’ll hear about how you can work with Courtney for your website needs, what the services include and a little more about her personally!
From the UGlu Hotline, there’s a nice tip for solopreneurs who want to record more videos.
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Ep. 200 - Brand Consistency | Courtney Of Courtney Lynette Creative Studios
courtneylynette.com | @courtneylynette
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I’ve felt my business grow over the past couple of years, but there have also been some life changes that kind of made things feel a little out of whack. So in this episode, I share how I’m trimming the “fluff” and tuning up my business by going back to the basics!
This process is actually inspired by my previous time as a 6th grade art teacher. So much of what we would cover was foundational principles. And I always found that without them, troubleshooting becomes much more difficult. So, I took this mindset and applied it to my garlands, framework, clutter, inventory, product offerings and finances.
In some cases, I had introduced too many variables to the task. In others, I just didn’t even notice the buildup. And in one scenario, the changes were a little bit out of my control. Listen in to hear what changes I made to my recipes and offerings, the bags I use at install, what I’ve committed to never using again, some good advice I got about retraining and my next step in this process.
So far, I now have less clutter, more efficiency, better consistency and more reliable profit margins. Plus, another resource for you!
And from the UGlu Hotline, we have a tip for always having your contact info readily available.
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Travis and I purchased our marquee letters from the same vendor at about the same time, and in this episode we share our thoughts about the upsides and downsides of owning marquees.
We start with all the good things about our marquees, including:
How they help us land more corporate and convention jobs How they’re a good anchor for balloons & serve multiple decor purposes Why they’re an easy sale that can help you break even pretty quickly How you can actually charge per day for the rental That there’s no franchising involved How there’s virtually no prep time neededThen we cover the downsides with complete honesty. Here’s where this part of the conversation took us:
The physical labor involved Electricity needs Transporting them Needing to return for pick up Troubleshooting on site Inventory trackingIf you’re in the spot where you’re considering adding marquees to your offerings, this will be a good, honest episode for you to hear!
And in the UGlu Hotline, we get some tips for transporting our framework so that it can be easily put back together onsite.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
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Ep. 145 - Local networking with Travis Green
@squeakballoondecor
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My guest in this episode is very familiar with the balloon industry and has become hugely helpful to me as I've needed graphic design elements in my business. Emily of The Party Method helps event decorators fulfill their customers' requests with custom backdrops and other printed products!
In our chat you'll hear about Emily's background and how she was introduced to the balloon community. She also shares a bit of her experience with branding and what is included in her brand toolkit before we dive into her insanely robust pool of images that are available to match the themes we're decorating for.
When we talk about the jobs we've worked on together, you'll hear how efficiently she and her third-party printer can get your orders in process. These products are such a great addition to our balloon decor... not only because of how well they print, but because they give that extra bit of texture to the display, too.
And it doesn't stop there! Listen in to hear what kinds of digital and apparel assets she can provide as well. Emily has been a great partner of mine and I know she'll be able to help you, too.
Then in the UGlu Hotline, we have a tip for the balloon stuffers!
RESOURCES MENTIONED:
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Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
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Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
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I felt like we were overdue for an episode about AI, so in this one I'm sharing how I've used it, where to find it, and how it can help your business... including something that has been a total game-changer for me!
To be honest, I kind of feel like AI is becoming a bit of a buzz word that doesn't always apply as advertised. What I consider real AI is a tool like Chat GPT - the one I use most often. I've started using it as my new search, and have enjoyed brainstorming with it and fine-tuning it to my style and personality.
Listen in for the real time results when I ask Chat GPT how I can use AI in my balloon business!
From that list, I share the specific ways I'm actively utilizing it:
asking it how it can help me generating ideas and getting the ball rolling proofreading / re-writing emails to clients in a certain tone content creationThen at the end of the episode, I'm sharing about the idea I heard from Amy Porterfield to use AI when creating SOPs. Doing it has kind of blown my mind and just might blow your mind, too! It's made me excited to document more and more of my processes so they are finally out of my own head.
I hope this episode has helped you understand what artificial intelligence can do and how it can impact your business!
And in the UGlu Hotline, we have a tip for connecting tricky foils.
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Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
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In this interview I'm chatting with Alexis, the founder of Fanfaire, about her new platform aimed to help us sell our balloon decor options by bringing designs to life. It was really exciting to learn about her product and how it came to be!
You'll hear about her background in both tech and balloons, then she'll dive into Fanfaire's digital storefront and how it aims to be an end-to-end solution. She tells us about the color palette available, the level of customization the platform is capable of and what the client communication looks like.
Then we also hear about how businesses control their pricing matrix in the platform and how it's transparent to the customer as they build their order. Finally, we wrap up with what the Fanfaire onboarding process actually looks like and how it can be incorporated into your existing website.
And from the UGlu Hotline, there's a tip for transporting our framework!
RESOURCES MENTIONED:
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Karin comes on the show to tell us about how she manages her balloon jobs, a large rental inventory and her flight attendant job... that she has no intention of leaving. I've loved Karin's spirit and energy since I met her at Balloon Wonderland, so it was so nice to have her on the show!
Hear how the rental side of her business quickly led to balloons, which quickly grew into a sizable company that she and her partner run alongside their full-time jobs! We'll get to know how she strategically schedules her work, how she actually makes it all happen while spending so much time in the air and what they're planning for the future.
We also get into the nitty gritty about tracking all the rental items, chat about industry events, hear about her Adopt a Grandmother campaign and of course touch on her amazing reels!
Then in the UGlu Hotline, there's a nice tip for utilizing QR codes.
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
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ALOFT (save $10 with code BRIGHT)
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@k_jrentals
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Let me tell you something... when you have a 5-digit tax bill at the end of the year - even after paying quarterly taxes - that is a really good time to lean on professionals to help you configure your financial setup! Today's guest, Elizabeth from Fiore Accounting & Tax Services, helped me do just that, and then some.
Listen in for the details of:
all the services their team provides what S Corp actually means how much I owed after 2022 how we changed my business to an S Corp election the advantages and disadvantages of S Corp payroll and Profit First as an S Corp who should consider making the switch as well how the decision depends on your individual circumstances, and even business goalsI always love having Elizabeth on the show because she explains confusing financial matters so well. She and her team have been such a help to me over the years and I know that even if you're not considering S Corp status you'll get some great financial insights in this episode!
And in the UGlu Hotline, we get a nice tip about blending your clamps and clips in with your decor.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
The Balloon Guild (save 20% with code WeLoveSara20)
Ep. 80 - Profit First Revisited with Elizabeth Fiore
Strategy Call with Elizabeth
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A big thank you to my friend Ashley of Pink Flamingo Party Co. who came on the show for this episode all about the ins and outs of retail. This is something I know almost nothing about, so it was really insightful to get more details about not just retail, but also staffing, training and adding inventory. We will also hear how she fought the proposed balloon ban that happened in her state!
The Pink Flamingo Party Co. started as a luxury retail shop and transitioned into offering DIY kits before also becoming event decorators. Ashley tells us how she finds and selects their stock, manages staff to cover both the store and the installation jobs, then offers some considerations for those thinking about opening their own retail shop.
As we transition into chatting about hiring and the positions she has on her team, you'll hear how it's been a learning experience for her, what kinds of things she makes staffing decisions on and her approach towards non-compete agreements.
Then, don't miss her story about what it was like to have the threat of a balloon ban in her state! You'll hear the specific actions she took and how she made her case to keep the industry alive in her local area.
Plus in the UGlu Hotline, we've got another reminder to build community over competition.
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
The Balloon Guild (save 20% with code WeLoveSara20)
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Today I'm sharing with you a change that I never thought I would make in my business! I'm increasing the number of times I make contact with my customers, and I'll tell you how... what led to this decision... and why I think it's going to change my business.
If you've been listening for a while you know that I am all about efficiency, so the idea of getting on the phone with more customers is a bit unusual for me. However, I'm feeling like bad customer service is almost everywhere you turn lately, so I want to be a refreshing surprise of great customer service when people contact me!
One thing that has hugely helped free up some time and energy to do this is having a virtual assistant handle much of the sales for me. It's amazing, but does have me wanting to make my own connection with the customer before arriving at the event. I'll share with you exactly when and how I'm starting to do this, plus the other unexpected benefits that have come up since implementing these new touch points.
They include:
a phone call after each new booking a text before delivery confirming colors before inflation a casual call before the event that includes a possible upsellI'm also modifying a couple of touch points that I already had in place: the thank you after the event and the follow-up to rebook.
Listen in to hear the specifics of what I'm doing and saying, and what inspired me to make these upgrades to my customer experience so that I can stand out by providing unparalleled customer service!
From the UGlu Hotline, we get a tip about how to get quality balloons in a pinch for those last-minute parties.
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Balloon Suite
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
PremiumConwin
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
The Balloon Guild (save 20% with code WeLoveSara20)
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Join the book club
50 Ideas for Email Marketing | Join the Bright Balloon email list
courses | templates | planner
@thebrightballoon
The Bright Balloon on YouTube
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