Episodit
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In episode #98 of đď¸The Business Case For Womenâs Sports, presented by Ally, meet Grace Ahrens, the Executive Director of Women in Soccer.
Women in Soccer (WIS) is a free network that supports all women and underrepresented individuals connected to the soccer industry.
WIS is a hub of resources to help individuals find job opportunities, professional development resources, and like-minded folks in soccer.
In this episode, hear Grace & Caroline discuss why Women in Soccer exists, and how the team is working to get more women & diverse voices working in the beautiful game.
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THE US WOMEN ARE YOUR 2024 TST CHAMPIONS! đ
To celebrate, we have a SPECIAL episode of đď¸The Business Case For Womenâs Sports, presented by Ally, for you.
LIVE from this yearâs TST, meet Heather OâReilly - a former USWNT member, the Captain of the US Womenâs team at TST, and one of the key leaders behind the creation of the 1st-ever Womenâs TST.âĄď¸
TST (aka The Soccer Tournament) - is a menâs & womenâs 7v7, winner-take-all, professional soccer tournament.
In 2023, Heather entered the only all-womenâs team in the 1st iteration of TST - before there was specifically a womenâs edition of the tournament.
Fast forward a year, and Heather & the leaders at TST worked together to establish the 1st-ever Womenâs TST and bring on Ally as the Official Retail Banking partner of TST â which included sponsoring Heather OâReilly + her TST team âUS Women.â (Ally Bank, Member FDIC)
Thanks to Allyâs help, the winner of the 2024 womenâs bracket - which this year was the US Women! - took home $1 million â the exact same as the winning team of the menâs tournament.
In this episode, hear Heather & Caroline discuss how the Womenâs TST came to be, and make the business case for investing big in womenâs soccer.
This episode was recorded on-site during The Soccer Tournament in Cary, NC at WakeMed Soccer Park.
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In episode #96 of đď¸The Business Case For Womenâs Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Womenâs Health Magazine.
The team at Women's Health has always cared deeply about telling stories of women athletes & womenâs sports, but under Lizâs leadership, WH is going deeper into their coverage of professional womenâs sports.
In this episode, hear Liz & Caroline discuss why their increased coverage of womenâs sports isnât a âcharityâ play for Womenâs Health; rather, itâs a top business opportunity + priority for the iconic brand.
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In episode #95 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline sits down with Valerie Tyson, the Co-Founder and Head of Strategy and Sports at Unrivaled Group.
Valerie and her team at Unrivaled Group are passionate about helping women in sports break through barriers and generate their own wealth.
As a strategic digital organization with a focus in womenâs sports + business, the Unrivaled Group creates brand-specific, AI & data-driven ecosystems to reveal true performance and consumer perceptions of brands to help them improve.
In this episode, hear Valerie discuss how the Unrivaled Group is working to change the game for women in business and sports by using data to level the playing field.
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In episode #94 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline chats with with Esmeralda Negron, the Co-CEO of Women's Sports at DAZN.
Esmeralda joined DAZN in August 2023 after co-founding ata football, which was a streaming platform + community for womenâs football fans.
She led the growth of ata football from its inception in September 2020 to its acquisition by DAZN, managing all media rights, premium broadcast partnerships, product development, and strategic growth partnerships with professional clubs, leagues, and federations.
Now, in a first-of-its-kind role at DAZN, Esmeralda and her team are working to make DAZN the âglobal home for women's football.â
In this episode, hear Esmeralda & Caroline discuss why DAZN is so bullish on championing womenâs football, and how theyâre working to bring womenâs football to the world.
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In episode #93 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline interviews Renee Chube Washington, the Chief Operating Officer at USA Track & Field (USATF).đââď¸đ˝đ
USATF is the national governing body for track & field, long distance running, and race walking in the United States.
Renee & the team at USATF are focused on supporting the entire ecosystem of track & field - which, of course, includes women & girls in the sport.
In this episode, hear Renee & Caroline discuss:
đ USATFâs expanded maternity support for its athletes. đ USATFâs new partnership with a menstrual hygiene product supplier, August.âĄď¸And why Renee believes women in track & field deserve every opportunity that men have been afforded.More from GOALS
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In episode #92 of đď¸The Business Case For Womenâs Sports, presented by Ally, meet Howard Megdal, the Founder and Editor of The IX Newsletter and The Next Women's Basketball Newsroom.
Throughout the course of his career in journalism, Howard has worked to equalize coverage between both men and womenâs sports - most notably, by creating the The IX Newsletter, which is a daily newsletter that offers a âcurated guideâ to six different women's sports.
In addition to creating The IX, Howard also recognized there was an opportunity for âalways-onâ womenâs basketball coverage, so Howard also created âThe Nextâ which is a 24/7/365 newsroom that puts out coverage on all things women's basketball.
In this episode, hear Howard talk about what itâs been like dedicating his career to covering womenâs sports, and why non-legacy media outlets like The IX and The Next have been essential to growing womenâs sports coverage.đ
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In episode #91 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline interviewed Minji Ro, the Chief Strategy Officer at Gainbridge, a Group 1001 company - and one of the key leaders involved with signing Caitlin Clark as a brand ambassador for Gainbridge.
Clark is joining the Gainbridge roster of athletesâwhich includes womenâs sports legends, Billie Jean King and Annika SĂśrenstam, and Gainbridge is joining brands Clarkâs growing portfolio of NIL partnershipsâwhich includes Gatorade, State Farm, Nike and Hy-Vee.
As part of the partnership, Clark will serve as a brand ambassador for Gainbridgeâs new financial product, ParityFlex.
In the official press release announcing the partnership, Clark stated: âWomen of all ages need to think about their long-term financial goals. The ParityFlex product is designed to allow women to begin building their financial future now.â
In this episode, hear Minji & Caroline discuss why Gainbridge was so interested in partnering with Caitlin Clark, and why the company is bullish on investing in women athletes as brand ambassadors.đ
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In episode #90 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles â which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans.
Laura & the team at Two Circles have extensively studied the womenâs sports industry across the globe, and are bullish on using data to demonstrate the long-term value of womenâs sports.
In this episode, hear Laura & Caroline discuss:
đThe unprecedented growth that weâve seen in womenâs sports over the last few years alone.đHow fans of womenâs sports demonstrate different behaviors than fans of menâs sports. đ°How Laura & her team use data to make the business case for investing in womenâs sports.More from GOALS
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In episode #89 of đď¸The Business Case For Womenâs Sports, presented by Ally, meet Amanda Hazer, a ânext quarter coach for women athletes.â
With a background in neuroscience and an MBA in innovation and product development, Amanda is now the Founder of Amanda Hazer Consulting.
In 2023, Amanda decided to take her skills and help women â specifically athletes â to use behavioral change to prepare for a fulfilling life beyond their sport.
Through her consulting practice, Amanda works with women athletes as they transition through and beyond sports to their next chapter.
She collaborates alongside athletes, coaches, and administrators to understand the layers to an athleteâs identity, to learn how they see value and purpose in their life and work, and then help them walk confidently into whatever's next.
In this episode, hear Amanda make the âbusiness caseâ for why itâs essential to support women athletes through all phases of their athletic journey, including retirement.
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In episode #88 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline talks with Danette Leighton, the CEO of the Womenâs Sports Foundation.
Fifty years ago â shortly following the enactment of Title IX â the Women's Sports Foundation was founded by Billie Jean King as one of the 1st organizations to recognize the role of sports in helping girls and women achieve their full potential in sports & in life.đŞ
What was started by BJK in 1974 with a $5,000 check, has grown into a multifaceted organization that has invested over $100 million to help girls and women play, compete, and lead - in sports and beyond.
The Women's Sports Foundation believes that giving girls and women access to sports is not only transformative for them, but also beneficial to society at large.
Through their research, advocacy, and community programming, the WSF continues to illuminate the societal and cultural impact that is made when girls and women play sports.
In this episode, hear Danette & Caroline dig into the WSFâs core belief & guiding light: that equality in sports leads to equality in life.
This episode was recorded on March 22, 2024.
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In episode #87 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline interviews Raquel Braun, the Chief Business Officer at the Women's Sports Network - which is the first-ever 24/7 streaming network dedicated exclusively to womenâs sports.
Powered by female voices, the Women's Sports Network aims to make womenâs sports accessible to fans 24/7 by featuring original programming, live game action, award-winning docs, athlete profiles, and behind-the-scenes stories of women athletes.
Their signature daily studio show, GAME ON, features the latest news and hottest topics on whatâs current in sports & sports-adjacent pop culture.
In this episode, hear Raquel & Caroline talk about the #goals of the Womenâs Sports Network, and how Raquel and the team are rewriting the playbook for traditional network coverage of womenâs sports.
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In episode #86 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST.
Launched in 2019 by three college friends, The GIST is a fan-first sports media brand that provides equal coverage to women's and men's sports.
Jacie and the all female-identifying team at The GIST is focused on changing the game in the male-dominated sports industry where less than 15% of journalists are women & just 15% of coverage is on female athletes and non-binary folks.
Through their hugely popular newsletter, podcast, and social content, The GIST aims to be your âwitty, sports-obsessed best friendâ that gives fans sports coverage that centers on women.
In this episode, hear Jacie & Caroline discuss the sports media landscape, and how The GIST is shaking things up for the better.đ
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In episode #85 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.
In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts.
As a 14-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions and has overseen go-to-market strategies, as well as the development of all single and multimedia sponsorship offerings and fulfillment of those sponsorships.
In this episode, hear Deidra & Caroline talk about:
đŞThe glass-shattering $920M broadcast rights deal between ESPN and the NCAA that features 40 NCAA championships over the next eight years, and includes womenâs #MarchMadness. đ How Deidra and her team go-to-market to sell womenâs sponsorships.đ Why Deidra believes itâs essential for more brands to get intentionally involved with womenâs sports.More from GOALS
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In episode #84 of đď¸The Business Case For Womenâs Sports, presented by Ally, we sat down with Laura Waters-Brown, a Director at The Collective at Wasserman, and one of the key leaders behind the #WeAreBG Campaign to bring Brittney Griner home safely.
On February 17, 2022, WNBA superstar Brittney Griner was detained upon her arrival in Moscow.
As of April 29, 2022, Griner was officially classified as a Wrongful Detention by the U.S. State Department, which signals that the U.S. government will seek to negotiate her release.
While Griner was detained, the team at Wasserman (the agency that represents Griner) created the campaign #WeAreBG to lobby support to bring her back home.
Almost 100 Wasserman employees were involved in the effort, and the collective campaign ultimately helped activate thousands to write, call, petition, and advocate for Grinerâs release on December 8, 2022.
The campaign has been lauded by the sports industry, and has received recognitions from Hashtag Sports, the Sports Business Journal, PR Daily, and more.
In this episode, hear Laura talk about the work that went into creating the #WeAreBG campaign which ultimately helped sparked a movement to bring Brittney Griner home safely.
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In episode #83 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline sat down with Arianna Criscione, the Co-Founder of Valeur.
Arianna is an ex professional football player who has mixed her on-field knowledge with her off-field business acumen to become an expert in womenâs football.â˝ď¸
In addition to being on the founding team of Mercury 13, Arianna and Co-Founder, Preeti Shetty decided to start Valeur because they know that women in sport are underpaid and they want to help change that.đŞ
Valeur is working to be the voice of pay equity within the sports industry, empowering women with the tools, skills, and networks to overcome institutional bias, and raise the perceived value of women across sports.âĄď¸
In this episode, hear Arianna & Caroline discuss Ariannaâs journey through football that has led her to now doing this work to get women in sports compensated appropriately.đ
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In episode #82 of đď¸The Business Case For Womenâs Sports, presented by Ally, meet Jamie Mittelman, the Founder & Host of Flame Bearers which is the first global storytelling platform to illuminate the unsung stories of resilient women Olympians & Paralympians.đ
Through their popular podcast, video and live events, Flame Bearers gives women Olympians & Paralympians a platform to share their trials and triumphs, discuss what life is like outside the games, and bring unique perspectives to their stories.
Jamie started Flame Bearers after recognizing how little media coverage women in sports receive. đş
Jamie believes that âif you can see it, you can be itâ - so Flame Bearers exists to ensure that girls & boys have role models who look like and sound like them at the highest level of sports.âĄď¸
In this episode, hear Jamie tell the story behind the creation of Flame Bearers, and hear more about how Jamie and her team are gearing up to tell more stories of Olympians and Paralympians around the 2024 Paris Olympics.đ
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In episode #81 of đď¸The Business Case For Womenâs Sports, presented by Ally, meet womenâs sports leader & legend, Ilana Kloss.
Ilana and her long-time partner, Billie Jean King, have been fighting on behalf of women in sports for decades.đŞ
Currently, Ilana serves as the CEO of Billie Jean King Enterprises, a part owner of the Los Angeles Dodgers and the Angel City Football Club, the Chair of the Board of the Billie Jean King Cup Limited, a member of the Womenâs Sports Foundationâs Executive Board, and a member of the Board of the PWHL.
From 2001-2018, Ilana was the CEO & Commissioner of World TeamTennis, and as an athlete, Ilana was a world No. 1 doubles player and US Open doubles champion.đž
In this episode, hear Ilana talk about her incredible journey through sports, and share some insights around how she and Billie Jean have been so effective in their work over the last 50+ years to trail-blaze on behalf of women in sports.âĄď¸
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In episode #80 of đď¸The Business Case For Womenâs Sports, presented by Ally, we sat down with Jennifer Haskel, the Insights Lead for Deloitteâs Sports Business Group.
A new report from Deloitte came out that predicts that for the first time in history, womenâs professional sports will generate over $1 billion in global revenue.
The growth of womenâs sports is happening quickly: per Deloitte, the industry saw $695 million in revenue in 2022, $981 million in 2023, and now is projected to see $1.28 billion in global revenue in 2024.
In this episode, hear Jennifer & Caroline discuss the methodology behind this glass-shattering projection, and dig into the huge opportunity ahead for the womenâs sports industry to scale to incredible new heights.đ°
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In episode #79 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline sat down with Leela Srinivasan, the new CEO at Parity.
Parity is on a mission to close the gender income & opportunity gap in professional sports by developing high-impact collaborations between brands, professional women athletes and their fans.đ°
Less than a year in as Parityâs CEO, Leela has hit the ground running bringing her incredible expertise in marketing, business development, tech, and so much more to the table on behalf of women athletes.
In this episode, hear Leela & Caroline discuss Parityâs work as the only at-scale platform that offers brands the opportunity to partner specifically with professional women athletes, and hear Leelaâs vision for taking the organization to new heights. đ
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