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Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together.
As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform.
From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an evidence-based practice – this episode covers so much goodness!!
“What I really loved about the LinkedIn Sprint was it gave you this template journey of bringing people through something so they could understand how [your offer] would be helpful in their lives.” - Sophie Pyne
We discussed:
[02:48] Sophie’s journey of long term recovery
[11:06] LinkedIn vs. Instagram
[16:35] LinkedIn for nonprofit mission growth
[24:19] LinkedIn for growing your group coaching program
[29:49] How ‘thought leadership’ builds confidence
[34:07] Sophie’s dreamy vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
FINAL LINKEDIN CONTENT SPRINT
Get ready to join (THE FINAL) LinkedIn Content Sprint in June – doors open for registration on Tuesday, May 28th. Get on the waitlist here (there’s only 15 spots available.)
Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Podcast Episode 5: From Leader to Thought Leader (with Denise Brosseau)
Connect with Sophie Pyne:
Nonprofit: wavesofrecovery.org
Website: sophiepyne.com
LinkedIn: Sophie Pyne
Instagram: @oceangoddesstherapyConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind.
I talk about:
[02:09] Creating an arm of my business for B2B organizations
[05:16] Navigating the B2B marketplace as a consultant
[06:48] Positioning yourself as a go-to voice in 2024
[07:40] Thought leadership efforts both in and out of LinkedIn
[08:54] Reflecting on the February LinkedIn Content Sprint
[10:51] Moving into my new house, cherry blossoms, and magic
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Join the Waitlist for the last LinkedIn Content Sprint cohort in June 2024 here.
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
Other Campfire Circle podcast episodes I recommend:
Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Episode 52: Grow Your Email List with LinkedIn with Jess CampbellConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Puuttuva jakso?
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Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion.
What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community?
In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. You’ll hear Zina Rodriguez speak on empathy, Kamilah Martin speak on slow flows, Lyrik Fryer speak on emotion, and Dana Snyder speak on creativity.
We discussed:
[02:51] Pisces superpower of compassion
[05:57] Pisces superpower of being artistic
[08:59] Pisces superpower of intuition
[12:49] Pisces superpowers of imagination and vision\
[14:57] Zina Rodriguez on empathy
[16:39] Kamilah Martin on “slow flows”
[17:23] Lyrik Fryer on emotion
[19:05] Dana Snyder on creativity
To read a full transcript of the episode, visit: LUMOS MARKETING
Other Campfire Circle podcast episodes I recommend:
Episode 49: Creating Compelling Offers Panel at Jordan Gill’s Make Your Mark Live™ (featuring Lyrik Fryer’s counterpart at WorkPlay Branding, Dr. Traci Szemkus)
Episode 39: Are you cultivating your creativity? Here’s how.
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 6: Reframing Thought Leadership as ‘Lived Leadership’
Connect with Zina Rodriguez:
LinkedIn: Zina Navarro-Rodriguez
Website: zndconsulting.com
Instagram: @zina_advocate
Connect with Kamilah Martin:
LinkedIn: Kamilah Martin
Website: katalystconsult.com
Instagram: @katalystconsult
Connect with Lyrik Fryer:
LinkedIn: Lyrik Fryer
Website: workplaybranding.com
Instagram: @workplaybranding
Connect with Dana Snyder:
LinkedIn: Dana Snyder
Website: positiveequation.com
Podcast: Missions to MovementsConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it!
Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work.
Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence.
“I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher Jones
We discussed:
[02:20] What Cher grew through to become the guide she is today
[10:15] How employees' personal brands build workplace culture and belonging
[14:30] Handling mindset blocks about personal branding and visibility
[17:51] Breaking cultural norms to build standout personal brands as women of color
[22:26] How Cher produces her epic LinkedIn lives
[27:23] How to practice going Live on LinkedIn
[31:05] Cher’s vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
Other Campfire Circle podcast episodes I recommend:
Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business?
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 1: Turning Conversations Into Cash with Quinn Conyers
Connect with Cher Jones:
LinkedIn: Cher Jones
Instagram: @itscherjones
Website: trainwithsociallyactive.comConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community.
In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.
“Thought leadership is not just about being known. It’s about being known for making a difference.” - Denise Brosseau
We discussed:
[02:34] Why Denise became a thought leader on thought leadership
[05:40] How to create your own influential platforms to attract the right investors
[08:49] Why thought leadership can be challenging (hint: it’s a marathon, not a sprint)
[10:54] What’s thought leadership vs. personal branding
[13:20] How to not burnout while pursuing your big vision
[22:30] Getting over the itty bitty shitty committee
[27:31] Can there be more than one thought leader in an organization?
[29:58] Thought leadership ideas for those who don’t love writing
[32:41] Denise’s big vision for the world
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Discover 10 ways to make a difference as a thought leader at Denise Brosseau’s website: https://thoughtleadershiplab.com/
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
Other Campfire Circle podcast episodes I recommend:
Episode 50: Q&A: Thought Leadership on LinkedIn – Celebrating 50 Episodes!
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader
Episode 14: Four Questions to Build your Thought Leadership Brand
Connect with Denise Brosseau:
LinkedIn: Denise Brosseau
Website: thoughtleadershiplab.comConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with?
In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.
We talk about:
[02:57] What copy coaching actually is
[03:39] How to be more YOU
[09:45] How to be clear, concise, and digestible
[12:22] How to keep your ideal reader in mind
[16:33] How to be strategic
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
If you want a supportive space to practice and operationalize these writing tips, consider joining the February LinkedIn Content Sprint while spots are available. You’ll learn to batch a sequence of 24 strategic LinkedIn posts alongside a community of peers AND get my 1:1 copy coaching on posts you write. Grab one of the 20 spots here.
Try the Hemingway Editor to help you identify what’s in passive voice in your text so you can edit it up and make the switch to active voice.
Check out this Loom video where I actually copy coach 5 real LinkedIn posts, so you can see what I mean in practice.
Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out?
My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD I had to share a replay with you. Enjoy!
We discussed:
[09:32] Why focus on your email list and LinkedIn together
[13:46] How to productize your email list
[20:38] How to optimize your LinkedIn profile to promote your email list
[31:37] The power of an enticing waitlist
[37:32] Collaborations and LinkedIn Polls
[44:18] Freebies and ways to share them on LinkedIn
[56:26] Q&A Session
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources:
Subscribe to Jess’s newsletter for nonprofit consultants.
Get the Firestarter Weekly Email: Want my Wednesday recap on what's working (or worth inquiring into) for folks building a thought leadership brand on LinkedIn? Join my list!
Other Campfire Circle podcast episodes I recommend:
Episode 32: Beat imposter thoughts and content blocks with a High Five File
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Connect with Jess Campbell:
Website: outintheboons.me
LinkedIn: Jess Campbell
Podcast: Confessions With Jess and Cindy
Instagram: @outintheboons_Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there.
This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build.
With this episode, you'll gain momentum - both from an external marketing perspective and an internal healing perspective - to powerfully share your wisdom and become a go-to guide in your sector.
We discussed:
[02:42] Introducing the Thought Leadership Clarity Course
[05:25] Dismantling the barriers around your visibility work
[10:50] Honing in on the bigger problem that you solve for
[12:56] How your thought leadership can create real change
[16:00] An exercise to build relationship with your inner chaperone
Resources from this episode:
Click here to grab your accompanying Workbook for this first episode or buy the course. Use coupon code CLARITY40 - valid until December 31, 2023.
Other Campfire Circle podcast episodes I recommend:
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought LeaderConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
We’ve hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast.
In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy!
[01:15] Q1. How can I share interesting stories from a seemingly boring field? From Ashley Shuler, Digital Project Management Consultant
[08:07] Q2. Is it OK to post outside of a strategic framework - about things that don’t have to do with my consulting work? From Tracy Keys, Donor Retention Strategist for Animal Protection Nonprofits
[13:03] Q3. What’s the difference between sales, marketing, branding, and thought leadership and how do they work together? From Dulari Gandhi, Social Impact Communications Consultant
[18:07] Q4. How do you think about the idea of hooks in content? From Lex Roman, Growth Marketing Experimentation Facilitator for Service-Based Businesses
[21:48] Q5. What’s a non-spammy or better way to improve engagement on LinkedIn that some of the things that we currently see? From Christina Tzavaras Edwards, Marketing and Business Coach for Nonprofits and Social Impact Entrepreneurs
[28:06] Q6. How can I make showing up on LinkedIn a joyful experience? From Jennice Chewlin, Equitable Health and Wellness Training Facilitator for Workplaces
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Join the waitlist for the February 2024 LinkedIn Content Sprint to batch a strategic sequence of thought leadership content, along with my copy coaching on everything you create.
Check out my Thought Leadership Clarity Course. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.
Other Campfire Circle podcast episodes I recommended:
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 20: Find your Niche by Serving Your Past Self with Joy Malek
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel HaneyConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation!
BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!
We discussed:
[05:31] How our values show up in our offers and client experiences
[21:44] Navigating pushback from peers or your audience
[28:46] Changes we made to our offers that made them more compelling
[38:47] One underrated thing you can do to make your offers more compelling
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
You can learn more about the Make Your Mark Live™ event and its host Jordan Gill at her page systemssavedme.com
Other related Campfire Circle podcast episodes you may enjoy:
Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill
Connect with Ellen Yin:
LinkedIn: Ellen Yin
Podcast: Cubicle to CEO
Website: cubicletoceo.co
Connect with Traci Szemkus:
LinkedIn: Dr. Traci Szemkus
Instagram: @workplaybranding
Website: workplaybranding.com
Connect with Erin Perkins:
LinkedIn: Erin Perkins
Instagram: @mabely_q
Website: mabelyq.com
Connect with Kirsten Roldan:
LinkedIn: Kirsten Roldan
Instagram: @kirstenroldan
Website: kirstenroldan.comConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
As you get more visible as a thought leader or go-to guide, you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients.
With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you’ve haven’t been taught how.
Nadia De Ala is a leadership and negotiation coach for women of color, a self-advocacy advocate, and fully on a mission to close the intersectional pay and leadership gap. I can’t think of anyone better to join us for this conversation!
Nadia shares negotiation tips and strategies to harness your sensitive superpowers to get what you deserve at the negotiation table.
“If no one taught you any differently, how would you actually know what's okay and what's not okay in the business world?” - Nadia De Ala
We discussed:
[02:58] Just because you can doesn’t mean you should
[06:30] What makes it harder to advocate for ourselves
[11:21] How to use your softie superpowers for negotiations
[15:22] 3 negotiation scenarios thought leaders oftentimes face
[30:50] Caring for yourself before, during, and after negotiations
[37:05] Dreaming of a world where negotiation isn’t necessary
To read a full transcript of the episode, visit: LUMOS MARKETING
Connect with Nadia De Ala:
Website: realyouleadership.com
LinkedIn: Nadia De Ala
Instagram: @nadiadeala
Resources from this episode:
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
Other Campfire Circle podcast episodes you might like:
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader
Episode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.coConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor.
So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter.
Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why.
We discussed:
[00:40] The biggest LinkedIn algorithm secret
[02:48] When should I post on LinkedIn?
[08:19] Where should I link out in my post?
[14:39] Should I tag people in my LinkedIn post?
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Check out Episode 40: Measure the Magic: Tracking Resonance Instead of Reach to dive deeper into why reach isn’t the best metric to gauge if your efforts are working or not, and what to use instead.
Access Richard van der Blom’s LinkedIn algorithm report for more detailed nuggets about how the LinkedIn algorithm behaves.
Other Campfire Circle podcast episodes about LinkedIn:
Episode 41: Let’s Update our LinkedIn Profiles, Bestie!
Episode 38: How to be Lazy on LinkedIn
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might!
I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barriers to easefully stay visible and attract the opportunities meant for you.
Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Registration closes Thursday, Sep 28 (or when it sells out!)
“Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania Bhattacharyya
In this episode:
[03:53] Barrier #4 - “My creative process keeps me from batching.”
[09:07] Barrier #3 - “My content may not stay relevant if I batch”
[13:21] Barrier #2 - “Writer’s block and not knowing what to say”
[17:10] Barrier #1 - “It’s hard to find dedicated time”
Other resources and links:
LinkedIn Content Sprint - learn more and register by Sep 28
Connect with Tania on LinkedIn
Visit the Lumos Marketing websiteConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn.
Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader this year - while also growing her nonprofit coaching and consulting business.
If growing YOUR visibility & influence is a priority, I want you to bookmark this episode for any time you need a reminder that thought leadership works. Plus, you’ll hear a behind-the-scenes look at HOW it works.
To read a full transcript of the episode, visit: LUMOS MARKETING
LinkedIn Content Sprint
If you're listening in real time, get ready to join October's LinkedIn content sprint - doors open for registration on Tuesday, Sep 19. There'll be 20 spots available and I anticipate it will sell out, so check out the info + get on the waitlist here.
This Sprint supports impactful small business owners in easefully writing 6 months worth of strategic, timeless, and repurposable LinkedIn posts designed to attract inbound opportunities. And, you'll get my 1:1 copy coaching on everything you write (which is why spots are so limited!)
Resources from this episode:
Get your copy of Kel’s juicy FREE “8 Phrases NOT to use in your Fundraising” guide here.
Connect with Kel Haney:
LinkedIn: Kel Haney
Website: kelhaney.com
Donorly: donorly.comConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision.
So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations?
Join me for this solo episode as I share some ideas to inspire your next LinkedIn post as you grow your visibility and influence as a business owner.
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Join the waitlist for October's LinkedIn Content Sprint. You’ll create 6 months of evergreen LinkedIn content that nurtures your LinkedIn followers into fans and creates inbound opportunities for your impactful small business.
Space is limited to 20 humans - and doors open on Sept. 19!
Learn more about Rebecca F. Kuang’s book: Yellowface here.
Check out answerthepublic.com.
Catch up with these previous episodes for a deeper dive into LinkedIn content ideas and stay consistent:
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Episode 39: Are you cultivating your creativity? Here’s how.Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year!
Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use your privilege in a tangible, actionable way to amplify the voices of others.
If you are building your influence and thought leadership, how could you take a page out of Ruchika’s book and turn over the mic?
We touch upon this in our conversation from last year, as well as recognizing systems of oppression as the cause of imposter syndrome, reframing mindset barriers around leadership and visibility, and how to make inclusion a daily practice in your life.
In this episode:
[03:37] Ruchika’s story of becoming a guide in inclusion
[14:15] Recognizing systems of oppression as the cause of imposter syndrome
[20:54] Supporting women of color entrepreneurs and executives
[22:49] Reframing mindset barriers around leadership and visibility
[35:30] How to make inclusion a daily practice in your life
[42:40] Ruchika’s big dreamy vision of the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Discover more about Ruchika’s Amplify July Campaign here.
Read Ruchika Tulshyan and Jodi-Ann Burey’s paradigm-shifting Harvard Business Review article: Stop Telling Women They Have Imposter Syndrome. It has been translated into multiple languages and is one of HBR’s top 100 most read articles in history.
Don’t forget to also check out Jodi-Ann Burey’s TED Talk on The myth of bringing your full, authentic self to work.
Watch the TED Talk Ruchika says everyone should watch: Chimamanda Ngozi Adichie’s The danger of a single story.
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
Connect with Ruchika Tulshyan:
LinkedIn: Ruchika Tulshyan
Instagram: @rtulshyan
Website: rtulshyan.comConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through.
That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too!
You'll love Quinn's take on discount dialect versus luxury language, and pick up a few pointers to clarify your own messaging as an impactful business owner.
We discussed:
[04:06] Showing up online with confidence and energy
[05:27] Discount dialect vs. luxury language
[08:23] The one word to stop using TODAY in your business
[11:08] Examples of luxury language
[14:33] Rebranding the old elevator pitch into a verbal business card
[18:32] Stepping into confidence - because you’re someone’s ticket to freedom
[21:20] Quinn’s mission and purpose that drives her forward
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Download Quinn’s FREE Luxury Language List and learn how to give your business or brand message an instant makeover.
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
Download the first audio chapter of my Thought Leadership Clarity Course, for free. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.
Connect with Quinn Conyers:
Linkedin: Quinn Conyers
Instagram: @quinn.conyers
Website: quinnconyers.comConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time!
Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and small business.
In this episode:
[02:56] The #1 problem I see with LinkedIn profiles
[03:42] Updating your cover banner
[07:40] Specific language that speaks to your audience
[09:53] Updating LinkedIn’s Featured Section
[12:53] Share your story in your About Section
[15:58] Get powerful social proof with your Recommendations
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
If you want to dive deeper, I share step-by-step details on updating your LinkedIn profile in my Thought Leadership Clarity Course. Get your first chapter for free!Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes.
None of that is actually necessary (and it may not even be helpful to your goals.)
This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes content resonate with your audience and some clues on how we can find the signals of resonance on LinkedIn and through email marketing.
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
I am joining forces with Jess Campbell (email marketing queen for nonprofits and social impact consultants) for a FREE live workshop about “Growing your Email List from LinkedIn” - snag your spot here.
Want deeper clarity in your thought leadership messaging? Check out the first chapter of the Thought Leadership Clarity Course for free!
Catch up on Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz to better understand the Champagne Client concept.
Get my High Five File Notion template here.
In this episode:
[05:10] How do you know if your content resonates?
[07:31] The role of storytelling
[10:05] Building and tracking resonance on LinkedIn
[15:32] Building and tracking resonance through email
[19:00] Why quantity isn't the true goalConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co -
Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think.
Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards.
If you work on a problem you are deeply passionate about, it’s your creativity along with the recognition you’re building as a thought leader that can spark the ripple effect you're after.
In this episode, I talk about how to work out your ‘creativity muscle’ and keep it strong for your changemaking work as a coach, consultant, service provider, or nonprofit leader.
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free.
Check out Julia Cameron’s book The Artist’s Way: A Spiritual Path to Higher Creativity.
You can find the YouTube video explaining How an Episode of Succession is written here.
I mentioned three LinkedIn posts arising from “an artist date” or just getting inspiration from nature. You can check out this post inspired by my dog Gary, this post inspired by a botanical garden, or this post inspired by a helicopter ride.
In this episode:
[02:43] Nurturing your inner artist by embracing play
[07:38] Fostering creativity by falling in love with failure
[11:52] Compelling storytelling in pre-launch content
[15:30] Creativity in shared insights and community connections
[18:07] How deadlines can inspire creativity and consistencyConnect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co - Näytä enemmän
