Episodit
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Is it time to incorporate AI video translation into your marketing localization workflow?
Today on the podcast, host Shaheen Samavati chats with three professional linguists who work at VeraContent to discuss the current state of AI video translations and voice overs.
After testing HeyGen’s AI video translation tool in 12 languages, Irene Zamora, Lara Luig, Liu Jian (Tom) and Shaheen share their thoughts on how well the AI did in transforming our test video (along with incredibly accurate lip syncing) into Spanish, German, Mandarin and English.
During their conversation, they discuss what the tool did well, where it could be improved, the potential it has for use in marketing content, and how it’s likely to impact the localization industry.
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Niki Albon has worked with top brands like Google, Samsung, Coca-Cola and 20th Century Fox and huge influencers such as Mr. Beast with 178m subscribers on YouTube. However, he says you don’t need a huge budget to get started with influencer marketing. You just need to know your audience, and be strategic about partnering with the right people. If you’re considering or already doing influencer marketing, you’ll want to hear what Niki has to say on the topic. He built a following of more than 400k followers on his own social channels, before joining award winning agency Cherry Pick Talent, where he advises brands on influencer campaigns.
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"Silicon Valley Bank was slow to react on social media, but they also didn't make it easy to understand what was happening through their other communications channels.” - Leigh Dow
Last month, we saw an unprecedented reaction to a Twitter frenzy seeing investors and depositors attempting to pull out a staggering $42 billion from Silicon Valley Bank in a single day.
What exactly happened, and what role did social media play in the collapse of SVB?
Check out our latest podcast episode, where co-host Shaheen Samavati chats with Leigh Dow, CEO of strategic marketing agency 48 West, about what led to the SVB crisis and how their reaction—or non-reaction—could have fueled the rumors.
During their conversation, Shaheen and Leigh talk about what went wrong with SVB’s crisis communication, how they could have reacted and ways that brands can be better prepared for dealing with a crisis on social media—including three lessons we can learn from SVB.
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The virality of ChatGPT has shown us the massive potential that AI has for improving business functions—including content creation. While we still believe that humans form an essential part of creating effective content marketing, we can’t ignore what AI writing tools bring to the table. Check out our latest episode, where co-host Shaheen Samavati chats with Marty Englander, an expert in using AI for business processes, about his experience using ChatGPT and other AI writing tools. During their conversation, Marty shares his insights on how businesses can take advantage of AI tools, how to know which ones are worth trying out and why it’s best to start getting familiar with AI tools now.
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“You want around a 90/10 split in terms of how much value you’re giving vs. how much you’re trying to sell your services.” In today’s podcast episode, co-host Kyler Canastra chats with freelance marketer, Josh Saxon, about how to use content marketing to get more leads for your business. Tune in for the full conversation as they talk about when to use paid vs. organic content, different types of lead magnets and the importance of tracking your content. Josh also shares his top tip for where brands should start using content marketing to generate qualified leads.
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You don’t need industry experts to write high-quality thought leadership content. You need good writers who know how to ask the right questions. In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat about sourcing expertise for B2B content creation, particularly for creating thought leadership content in niche industries. Tune in for the full conversation as they share more about VeraContent’s processes for sourcing knowledge and interviewing experts.
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With so many moving parts, the key to creating a lot of good content—and being consistent—is having airtight processes. In our latest podcast episode, co-hosts Shaheen Samavati and Kyler Canatra share their experience and insights around developing processes to successfully create content at scale. Tune in to learn more about selecting and evaluating writers, creating solid briefs, setting up content calendars and establishing strong communication and editing processes.
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Have you ever thought about writing a book? If your answer is yes, you’ll want to tune into today’s podcast episode. Co-host Shaheen Samavati chats with Stacy Ennis, a best-selling author, book coach and speaker, about the process behind writing a book and how it’s the ultimate form of content marketing. During their conversation, they chat about where to start the book-writing process, how writing a book helps you produce more marketing content and the different options of writing and publishing.
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When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?
There’s no clear-cut answer, as it really comes down to your business strategy.
For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it’s better to create fresh content.
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Remote work has been a part of our company culture from the very start of VeraContent in 2016. It’s something that’s worked really well for us and has played a significant role in how we’ve grown our business. Our latest podcast episode features co-hosts Shaheen Samavati and Kyler Canastra sharing their personal experience and insights on managing remote teams. Their conversation touches on the advantages and challenges of virtual work environments, what makes VeraContent successful at remote work and how to build long-lasting relationships with international freelancers, plus a few tips to avoid “virtual burnout.”
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“Our company’s name ‘Vera’ comes from the Latin term meaning ‘true,’ as we wanted to get across the high level of rigorousness we put into ensuring that everything we publish is true and accurate.”
We hold high editorial standards on every piece of content we put out—both internally and for our clients. That’s why we’re so obsessed with having documented and structured editorial processes in place.
Check out our latest podcast episode as co-hosts Shaheen Samavati and Kyler Canastra share their insights on the importance of having strong editorial processes for your team to follow. During their conversation, they talk about the level of editing required in corporate marketing, how to uphold high-quality standards and a look into VeraContent’s very own editorial process.
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“Automation offers time-saving right off the bat, which is immediately a positive ROI.”
In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat with James Scherer, VP of growth sales at Codeless, about automating and streamlining content creation.
Tune in to learn how AI tools can help accelerate your content production, including examples of the tools they use at Codeless.
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“Social media platforms are like the motorway to your goals. Your content is the car and paid ads are the fuel.”
In today’s podcast episode, VeraContent’s new head of project management, Joana Aina Sánchez, chats with co-hosts Shaheen Samavati and Kyler Canastra about paid social media campaigns.
Tune in to learn about why all brands—big and small—should consider investing in paid social ads and what type of content works best on each platform.
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In our latest podcast episode, Kyler Canastra chats with our very own senior content editor and community manager, Meag Gardner, about all things creative translation.
Their conversation touches on why more and more brands today need translation services, the most important steps in the translation process, how to translate highly creative texts, why translators should use CAT tools, and much more.
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When launching a global social media strategy, how do you know which regions and content to focus on? Can you repurpose your content, or should it all be created from scratch? And how many global social media accounts should you even have?
Check out our latest podcast episode as Kyler Canastra and Shaheen Samavati of VeraContent chat with Adriana Carles, head of content and social media at Ladenzeile, answering all of the above questions—and more!
You can also read a recap of their conversation in this blog post:
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Tune in to hear expert tips on how to launch successful global marketing campaigns in this interview with three Lisbon-based content marketers: Kyler Canastra of VeraContent, Mário Costa of MANZ and Allan Formigoni of WeTravel. They stress the importance of understanding your audience’s nuanced language, connecting with locals and finding the right channels to reach them. They also discuss how to adapt your content campaigns to local markets—whether you’re a startup on a tight budget or a global brand with plenty of resources.
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“I believe brands are built on content nowadays. You need content as a brand.” Brazil-native Thiago Kiwi has built a career in content, first as a journalist and now as a content marketer. Thiago is also extremely passionate about education and development, having worked for various brands like the London School of Business and Global University Systems. Thiago’s current role as the head of marketing and communications at Headspring, a joint venture by Financial Times and IE University, reflects his love for learning and his dedication to providing educational opportunities to individuals around the globe. Tune in for the full episode as Thiago chats with Kyler Canastra about his career journey, building a brand from scratch and the importance of education and development—plus loads more.
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Louise McFetridge’s love for the English language and writing started at school, where she enjoyed writing poetry and stories. She was also a huge fan of magazines, which led her to get a journalism degree. Louise’s passion for writing later transpired into a career in digital marketing, starting as a copywriter and working her way up to her current role as the head of content and digital PR at Greenlight, a full-service digital and commerce agency in London. Tune in for the full interview as Louise chats with Kyler Canastra about her career journey from journalist to digital marketer, plus her tips for managing a team and working with clients.
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“Content marketing can be time-consuming, and it can be difficult to make it local and relevant. So you have to have an overall strategy about what you're trying to achieve.” For Lauren Pedersen, CMO at Airthings, that overall strategy is to educate and create awareness around the importance of air quality.
Airthings is a Norwegian-founded manufacturer of radon detectors and indoor air quality monitors—and their main concern is ensuring that people across the world are aware of the concerns around air quality and sustainability.
Tune in for this week’s episode as Kyler Canastra chats with Lauren about her background of working with agency and startup teams, the role of education-based marketing in startups and how she manages her teams, plus loads more!
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“Be humble and be close to your customers and colleagues. Listen to people because this is the only way you can be a better human and a better professional.”
In today’s podcast interview, Mário Costa, communications director at MANZ in Portugal, and former brand manager at Metro AG in Germany, shares key tips that he learned while coordinating content campaigns for 26 countries, as well as insights from working at a call center at Vodafone.
Tune in as Mário chats with Kyler Canastra about his career journey, key advice, role models, and much more.
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