Episodit
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E672: There’s a growing concern among publishers that the party is coming to an end.
That:
- Zero-click searches are on the rise because of AI Overviews and Chatbots
- Google updates like the Helpful Content Update are making it hard to operateSo, is there a world where web publishers can thrive?
I believe there is, and I share it in this video.
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💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Comment Overview
01:03 Responding to the Publisher's Concern
01:47 Shifting Business Models: Product Sales
02:36 Creating and Promoting Your Own Product
03:29 Focusing on Transactional Keywords
05:23 Starting Small: Simplicity
06:40 Learning from User Feedback
07:45 Risk Management
09:32 Additional ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#blogging #bloggingtips #seotips #searchengineoptimization
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E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I’m going through the whole thing with you.
In this, we cover:
- How often AI Overviews are appearing (spoiler: it’s growing FAST)
- Which search terms and industries are most affected
- Zero-click search trends - is AI really stealing your clicks?
- Why informational content is at the highest risk
- The safest SEO strategies going forward
- What this all means for SEOs, publishers, and digital marketers
- My takeaways + practical advice for thriving in the AI search eraWe also go into:
- How AI Overviews impact SERP features
- How Google avoids disrupting ad revenue (for now)
- What keyword types are “safe”And why distributing your brand beyond just search is more important than ever.
📊 Study by Semrush & Datos, “AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift”: https://www.semrush.com/blog/semrush-ai-overviews-study/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the AI Overview Study
01:50 Key Takeaways from the Study
04:13 Understanding AI Overviews and Their Impact
05:02 Methodology of the Study
05:53 Zero Click Behavior Analysis
09:08 Insights on AI Overview Queries
16:20 High Opportunity Keywords
21:34 Industry-Specific Impacts of AI Overviews
25:29 Strategic Takeaways for Marketers
29:43 My Final TakeawayThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #marketingnews #seotips
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E670: Feeling overwhelmed by SEO? This is how and what to prioritize when you have limited time!
If you’re struggling with what to do next in SEO - whether it’s backlinks, content, audits - this episode is for you.
I break down what to prioritize, how to find easy wins (low-hanging fruit striking-distance keywords), and how to manage your efforts every day.
This is a common issue for every digital marketer, and I’ve definitely felt this myself.
If you’re struggling, I made this for you.
Sources:
⭐️ Reddit - https://www.reddit.com/r/SEO/comments/1kevchc/how_to_decide_what_to_priorotize_when_you_have/
🍎 Low-hanging fruit SEO - https://edwardsturm.com/articles/low-hanging-fruit-seo/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Personal Story
00:35 Overwhelmed by SEO Tasks
01:11 Prioritizing SEO Efforts
01:34 Top SEO Tips from Reddit
02:26 Low-Hanging Fruit Keywords
03:46 Simple SEO Improvements
04:31 Viral SEO Video
05:24 More SEO Tips from Experts
06:15 Revenue-Generating Keywords
09:18 Small Chunking for Productivity
10:58 Conclusion and GratitudeThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #seotips #marketingstrategy
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E669: My step-by-step method for getting a page that was not ranking on Google to suddenly rank #1.
Works best with pages that are not ranking at all for keywords you are sure they should rank for - at least on page 1-3 of Google. Do this for pages not ranking at all.
One wouldn’t expect this to work, so there’s also a detailed explanation of why it works.
This isn’t backlinks… this isn’t keyword selection… it’s not changing the meta tags… it’s something else entirely - something very unexpected.
This hack will blow your mind.
⭐️ The written step-by-step breakdown of the hack: https://edwardsturm.com/articles/10-minute-seo-hack-that-took-my-page-from-invisible-to-1-on-google/
🗞️ My weekly newsletter: https://edwardsturm.com/newsletter/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Struggle to Rank on Google
00:22 The Turning Point: A Sudden Surge in Rankings
03:25 The Long Wait: Understanding Topical Authority
05:00 Changes That Made the Difference
09:27 Why the Changes Worked
11:03 Conclusion: Final Thoughts and FarewellThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seohacks #seotricks #seotips #searchengineoptimization
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E668: The #1 thing to do with a new site isn’t building backlinks…
And if you don’t do this thing, it’s going to create huge headaches for you later on.
The top sites put a ton of thought into this, and even if you’re not a new site, it’s not too late.
Do this to win in SEO: INFORMATION ARCHITECTURE.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Purpose
00:41 Importance of Information Architecture
01:29 Practical Examples of Information Architecture
03:45 File Names and Image SEO
04:51 Keyword Usage and Programmatic SEO
06:43 Keep Calm and OrganizeThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#informationarchitecture #webdevelopment #seotips #searchengineoptimization
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E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.
This is a real-life example of what happens when Google’s AI Overviews take hold.
Then - how to avoid this.
But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it.
Don’t end up on the wrong side of history.
🔎 The LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7323451839914348545/
⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/
▶️ How to Find Money-Making Keywords in the Travel Niche - https://www.youtube.com/watch?v=njpklk69HSQ
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Viral SEO Case Study
00:33 Analyzing the SEO Dilemma
01:44 Expert Insights and Explanations
03:14 Impact of AI on SEO
03:46 Targeting Transactional Keywords
04:46 Technical SEO Essentials
06:47 Actual Rankings for Transactional KeywordsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#aioverviews #searchengineoptimization #marketingnews
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E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this.
I just tried it, and my page went from not ranking at all directly to #1.
March 25, when the change was made.
Week of April 9, I begin ranking #1
The change - take your page that SHOULD be ranking - copy the contents over to a new page and 301 redirect the old page. Submit to Google Search Console. Make tiny changes to avoid duplicate content.
That’s it.
Listen to learn more.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 A Surprising SEO Discovery
00:12 The Initial Observation
00:31 Understanding the Issue: Non-Ranking Pages
01:45 Exploring SEO Tactics: Refreshing Content
03:26 The Unexpected Solution: Republishing Content
05:12 Detailed Explanation: Topical Authority and Click-Through Rates
07:37 Case Study: Applying the New Strategy
11:16 Final Thoughts and Future PlansThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seohacks #seotricks #seotips #searchengineoptimization
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E665: How to build backlinks to a new website - the method for 2025.
This is an overview of why backlinks for new websites are so important then:
- Three primary ways to build links for a new site
- A bonus way that, if done properly, can be more effective than any other link-building methodIf you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site.
Combine this as you put up purchase-intent content on your site for an approach that’s far more sustainable and one that gets results.
🚀 Product Hunt Launch Guide: https://edwardsturm.com/articles/product-hunt-results/
🔎 My SEO Articles: https://edwardsturm.com/articles/search-engine-optimization/
🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Link Building
01:01 Targeting Purchase Intent Keywords
01:43 Importance of Backlinks for New Websites
02:30 Three Key Link Building Strategies
02:58 Launch Platforms and Social Media
05:15 Utilizing Directories
07:17 Expert Quote Platforms
09:57 Linkable Assets
13:27 Additional ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#linkbuilding #backlinks #seotips #searchengineoptimization
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E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months.
Very straightforward and simple directions.
If you want to do marketing on Reddit, this is a must-consider.
- How to do Reddit marketing without getting banned.
- How to pick subreddits.
- How to get leads from Reddit.
- How to convert Reddit leads.
- A lot more.⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Self-Promotion on Reddit
00:33 Reddit Marketing Results
01:10 Step-by-Step Guide to Reddit Marketing
02:48 Community Engagement
02:55 Reddit's SEO Potential
04:07 Creating a Lead Magnet
05:02 Nurturing Leads and Closing Sales
05:46 Open Marketing vs. Hidden Promotion
07:55 Conclusion and Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#freelancermarketing #agencymarketing #redditmarketing #indiehackers
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E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%.
And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones.
Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question…
Is blog SEO dead? Is this the end of blog SEO?
🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/
🎈 Give visitors what they want before they start scrolling: https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/
🏢 SEO for Big Clients: How to Sell to Schools, Governments, and Companies: https://youtu.be/u9TSz_jtY_w
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to AI Overviews and Click-Through Rates
00:30 Ahrefs Research Findings on AI Overviews
01:18 Detailed Analysis of AI Overview Impact
02:14 Comparative Click-Through Rate Data
03:25 Conclusions on AI Overviews
05:46 The Silver Lining
07:30 Bottom of Funnel SEO vs. Blog SEO
09:45 Tips and Recommendations
10:56 Conclusion and Episode Wrap-UpThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #seohacks #searchengineoptimization #performancemarketing
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E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients.
This is a very unique type of SEO:
SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel.
It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about.
⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/
🗞️ My Newsletter: https://edwardsturm.com/newsletter/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Page Speed Myth
00:19 Brian Dean's Page Speed Experiment
01:50 Results of the Experiment
03:38 Focus: User Experience?
06:13 Practical Tips for SEO
08:21 Additional ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #seohacks #searchengineoptimization #startups
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E661: The legendary Brian Dean did a test.
If he took a page ranking on Google, increased only its page speed, would it rank better?
He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100.
Before the test, the page was ranking #8 on Google for the target keyword. And after the test…
Plus:
- What’s most important for SEO
- The best page speed testing tool▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Page Speed Myth
00:19 Brian Dean's Page Speed Experiment
01:50 Results of the Experiment
03:38 Focus: User Experience?
06:13 Practical Tips for SEO
08:21 Additional ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #googlepagespeedinsights #seohacks #uiux
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E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it.
Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years.
🤖 How I Used AI to Create Content That Outranked Forbes: https://www.reddit.com/r/content_marketing/comments/1k4zjdg/how_i_used_ai_to_create_content_that_outranked/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:26 Outranking Forbes with AI
02:11 Seven-Step Checklist for AI SEO Content
09:32 Additional ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #artificialintelligence #seohacks #digitalmarketing
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E659: Creativity in marketing.
Insane examples of it getting:
- Money
- Press
- Hundreds of thousands of SEO backlinksAnd a 5-minute exercise you should do to become more creative!
⭐️Sources for this episode -
My First Million Episode: https://www.youtube.com/watch?v=U0aCrkiybmA
Harlem Shake NYC: https://www.youtube.com/watch?v=6TK64e8vzig
Harlem Shake NYC BTS: https://www.youtube.com/watch?v=M9LH1CdbSkw
Calm First 1,000: https://read.first1000.co/p/calm💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The 30-Day Creativity Challenge
00:59 Why Creativity Matters
02:01 Exploding Kittens: A Case Study in Creative Marketing
05:39 Harlem Shake: A Viral Marketing Success
08:36 More Creative Marketing Examples
13:20 SEO and Link Building with Creativity
16:04 Conclusion and Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing #seotips #linkbuilding #searchengineoptimization
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E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know.
Brett bought HARO on the 15th of April, 2025. It previously shut down last year.
The relaunch is today - April 22, 2025.
The new HARO will take way more of a stance against spam, fake accounts, and low-effort contributions. The goal is to protect the journalists on the platform while still giving everybody a voice.
Brett Farmiloe is also the founder of Featured (formerly Terkel) and has extensive experience in this space. HARO will be iterating email by email, month by month, becoming something better than it was before.
All seasoned digital marketers have heard of HARO. But this is the HARO they don’t know.
⭐️ The new Help a Reporter Out (HARO): https://www.helpareporter.com/
💫 Featured: https://featured.com/
👨💻 Brett Farmiloe: https://www.linkedin.com/in/brettfarmiloe/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
01:03 Basics of Help A Reporter Out (HARO)
03:28 Reviving HARO: First Steps and Challenges
04:24 Combating AI and Ensuring Trust
05:29 Comparing HARO with Other Platforms
12:00 Challenges and Iterative Improvement
18:36 Identity Verification and Manual Review
20:48 The Acquisition Process
23:55 Global Reach and Language Support
28:10 Tips for Getting Accepted by Journalists
30:11 Conclusion and Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#marketingnews #helpareporterout #publicrelations #martech
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E657: SEO has changed a ton since I started learning it over ten years ago.
While it’s still my favorite marketing channel, I would do things completely different if I was learning it today in 2025.
This is what I would do, what this will get you, and how exactly to do it.
Tools and articles shared:
▶️ https://reusevideo.com/
🎙️ https://aipodcastmatcher.com/
📖 https://edwardsturm.com/articles/easy-seo-big-purchase-orders/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Special Guest Announcement
00:14 Diversifying Your Marketing Channels
01:19 Linkable Assets
02:38 Creating Viral Content
03:28 SEO Learning for 2025
07:25 Backlinks Don’t Matter
12:15 Promoting Linkable Assets
14:02 Adding Marketing Skills
16:18 Final Thoughts and Upcoming GuestThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo101 #searchengineoptimization #seotips #digitalmarketing
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E656: Doing SEO in other languages just got so much easier.
This covers:
- Why doing SEO in languages aside from English is a total marketing hack.
- How to do SEO in other languages (the 20% of things that get 80% of the results).
- How Google’s new Gemini to Google Sheets integration makes the translation process so much faster and easier.💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Episode Overview
01:07 Why SEO in Other Languages is Easier
04:53 Implementing Multilingual SEO
10:04 Translating Content with AI
13:34 Conclusion and Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#hreflang #seohacks #seotips #searchengineoptimization
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E655: Three accidental successes in my life that led to my companies making money.First one will make you laugh.
The other two will inspire you.
The reality of business that nobody talks about is everything takes longer than you think it will take and no entrepreneur is so dumb they won’t eventually figure it out if they just stick with it.
Don’t worry if you don’t get it the first time… or the second… or the third… or fourth… or fifth… or sixth - keep trying and you’ll eventually get it!
It could be a marketing epiphany, a product epiphany, a CRO epiphany, a sales epiphany, or even a networking epiphany. The more you stick with something the more you accrue successes which you are able to compound.
🎙️ AIpodcastmatcher.com: https://aipodcastmatcher.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Dealing with Online Criticism
01:10 Turning Criticism into Opportunity
02:17 Unexpected Successes from SEO Efforts
04:54 Affiliate Marketing
05:49 The Viral Cafe Video
10:34 Lessons from Accidental Successes
12:38 Final Thoughts and EncouragementThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#entrepreneurship #digitalmarketing #indiehackers #ycombinator
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E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.”
Explaining all the elements on their repeatable, templatised pages, and how they’re getting these results (these pages make them a lot of money).
Then we look at what they can do better.
Everything is shared in a way for you to reproduce with your own company and niche. Anybody can do programmatic SEO!
🎧 Hear the Shoott founders yourself: https://youtu.be/MNHCwj5O4HI
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:16 Explaining Programmatic SEO
00:34 Shoott’s Success with Programmatic SEO
01:02 Detailed Breakdown of Shoott’s SEO Pages
04:31 SEO Authority and Link Building Strategies
08:32 Getting Better Results
11:41 Conclusion and Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#programmaticseo #pseo #searchengineoptimization #seohacks
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E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens.
It wants different websites, different media (videos, images, text)… and this can actually be exploited.
This is how to boost sales using Google’s love for variety in its results.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Google's Focus on Variety in Search Results
00:50 Importance of Public Relations and Social Proof
02:25 Testimonials and Reviews
04:43 Podcasts for Brand Visibility
05:56 Building Links and Media Placements
09:04 Launch Platforms and Directories
11:21 WrappingThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#linkbuilding #digitalmarketing #seohacks #ecommerce
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