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In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.
Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.
For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.
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Show Notes:
(01:02) - Introduction to Tiffany
(02:55) - Transition from music business to influencer marketing
(06:22) - Trends and the importance of sustainability
(08:10) - Tips for content creators: vision, operations, and finance
(13:34) - Negotiating prices: value and benefits
(22:22) - The future of influencer marketingCheck out some of our previous episodes:
Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.
They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.
This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction and background on Sarah
(02:40) - GigaStar's crowdfunding platform
(08:35) - Channel revenue, valuation, and transparency
(10:45) - Creator drops
(17:43) - Financial trends in the creator economy
(19:19) - Growth of GigaStarCheck out some of our previous episodes:
Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.
They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.
She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:20) - Introduction and background of Sam
(04:40) - The growing importance of the Creator Economy
(16:02) - NFL creator programs
(21:50) - Athletes as personal brands and the evolution of NFL players
(27:20) - The digital world of Roblox and the first-ever Super Bowl concert
(33:45) - Predictions for the future of creators and mediaCheck out some of our previous episodes:
Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI.
Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention.
He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:57) - Introduction and background of Dmitri
(03:55) - Establishing expectations in influencer marketing
(06:50) - Content licensing and ROI
(13:28) - The four-lane highway of value
(20:40) - Finding the right influencers
(24:25) - Creative differentiationCheck out some of our previous episodes:
Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.
Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:54) - Introduction to Lindsey
(06:45) - Using data to benefit creators and talent managers
(09:16) - Factors to consider in influencer pricing
(11:52) - Negotiating endorsement value
(15:50) - Future of the creator economy
(17:02) - Closing remarks on FYPMCheck out some of our previous episodes:
Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard.
They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors.
Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:35) - Introduction to Justin
(02:50) - Creator differences over the years
(06:04) - Approaching dream sponsors
(11:20) - Effective communication in pitching
(14:45) - DUE rule
(18:20) - Sponsor magnet book releaseCheck out some of our previous episodes:
Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.
Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.
Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:20) - Introduction to Victoria(04:35) - Transitioning to a full-time creator(06:40) - Building a community(07:55) - Cross-posting and audience engagement(10:00) - Monetization strategies(13:59) - Hosting yoga retreats(15:45) - Staying motivated as a creator
Check out some of our previous episodes:
Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted.
They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers.
She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:20) - Introduction to Asti(04:10) - Tech startup challenges(06:25) - Onboarding the first brands(08:24) - What the Invyted app offers(13:55) - Gifting and managing influencer collaborations(15:30) - Highlighting success stories
Check out some of our previous episodes:
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx.
Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences.
She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:15) - Introduction to Nycole(04:01) - Evolution of influencer marketing(06:15) - Identifying the right partners and platforms(08:40) - Mistakes brands make in influencer marketing(12:30) - Thoughts on user-generated content(14:50) - Value of social listening(17:20) - Pulling influencer marketing into a larger content strategy
Check out some of our previous episodes:
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist.
They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails.
He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:30) - Introduction to Liron(03:05) - Common threats and challenges for content creators(09:02) - Identifying legitimate emails and links(15:06) - Best practices for passwords and two-factor authentication(17:18) - Creator alerts: staying informed about security issues(20:35) - Upcoming resources and programs for creators
Check out some of our previous episodes:
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.
Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:00) - Introduction and background of Sara(05:05) - Evolution of online communities(07:45) - Finding communities with shared values, beliefs, and ideas(10:15) - Conveying the importance of community-driven subcultures(12:38) - The Brand Yearbook and winning Gen Z audiences(16:45) - Google’s opportunity with AI(18:20) - Digital campfire reports
Check out some of our previous episodes:
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.
Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.
Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:00) - Introduction to Greg(04:15) - Unconventional marketing approach(06:00) - Turning hate comments into albums(08:34) - Earned media metrics(10:35) - Collaborating with celebrities and brands(13:50) - Working with creators and influencers(16:47) - Challenging traditional marketing approaches
Check out some of our previous episodes:
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.
They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:15) - Introduction to Desiree(05:25) - Building a successful creator business(10:25) - Staying relevant in the creator economy(13:20) - Monetization opportunities for creators(16:40) - A forward-looking perspective on the creator economy
Check out some of our previous episodes:
Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.
Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.
Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:20) - Introduction to Maxwell(04:00) - Overview of sports and social media(05:40) - Diversity and inclusion in sports content(08:35) - UGC success stories and case studies(13:05) - Growth strategy and missing components(17:55) - Fans and entertainment
Check out some of our previous episodes:
Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches.
Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content.
Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction to Jesse(04:50) - Breaking barriers in public speaking(08:15) - Power of storytelling in content creation(11:20) - Navigating anxiety and burnout as a creator(15:30) - Monetization models as a creator(17:30) - Potential of niche topics in building a community
Check out some of our previous episodes:
Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.
They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.
Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:30) - Brooke's mission, achievements, and purpose
(03:00) - Day to day as head of Creator Development at Snap
(04:05) - Content ecosystems on Snap
(06:45) - Tips for emerging creators
(10:15) - Snap's role in events like Coachella and SXSW
(14:25) - Diversity of creators and content on Snap
Check out some of our previous episodes:
Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.
Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Liz's mission, accomplishments, and purpose
(05:23) - Converting browsers to loyal brand buyers
(11:22) - The importance of user-generated content (UGC)
(13:50) - The shopping journey and the role of UGC
(14:45) - Acquiring content on a large scale
(17:05) - Key metrics and strategies for influencer marketing and social media
Check out some of our previous episodes:
Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply here
Show Notes:
(01:20) - Jackie's mission, accomplishments, and purpose
(05:00) - Changes in small businesses and creators
(07:25) - The power of videos and behind-the-scenes content
(12:18) - Supporting small businesses and creators on Meta
(16:08) - Launch of Threads and the interaction model
(20:29) - Success stories on Instagram and Facebook
(24:20) - Exciting developments in the Creator Economy
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.
Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply here
Show Notes:
01:10 - Adi's mission, achievements, and purpose04:36 - Creating an engaging live shopping experience06:59 - Encouraging audience engagement08:35 - Clipping and repurposing live shopping content10:58 - Successful live streaming examples12:50 - Expanding live shopping to different industries15:00 - How moderation works16:32 - Challenges and opportunities in the US market17:55 - Best practices and timing for live shopping18:47 - Live shopping as a marketing channel
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) -
In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.
They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.
Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply here
Show Notes:
01:18 - Hannah's mission, achievements, and purpose03:36 - Starting the ASMR channel05:10 - Content types and audience preferences07:10 - Monetization and different avenues13:22 - Brand deals and integration15:55 - ASMR community evolution17:50 - Future as a content creator
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) - Näytä enemmän
