Episodit
-
For over 11 years, Justin Barnes has been the creative lead of Versus, shaping its rise as a sought-after and influential, award-winning creative studio.
Under his leadership, Versus has continually pushed the boundaries of creativity and production, working with today's most influential brands and agencies.
Justinâs vision for âownable originalityâ ensures Versusâ work remains groundbreaking and defines culture, taking inspiration from the brandâs own DNA instead of external trends.
Known for bold and brave creative, and with Emmys, Clios, Lions, and a slew of other industry's top awards, he has become an industry leader in innovative, visually rich, cross-platform storytelling.
What you will learnHow AI can amplify creativity when paired with skilled artistry, but risks diluting quality when used carelessly.
Why mastering AI as a tool rather than letting it lead ensures control over creative vision.
How combining multiple disciplines under one roof creates cost-effective, bold, and cohesive storytelling.
How to identify the DNA of a brand and turn it into unique, emotion-driven stories that resonate with audiences.
Why balancing efficiency with perfection in AI-led workflows can save time without compromising quality.
-
Liz Steblay is sometimes called âthe Yoda of solopreneur success.â
Liz isnât small, green, or hundreds of years old - but she has been a wise mentor to thousands of self-employed professionals, helping them realize their dreams of becoming solo entrepreneurs.
With decades of experience building her own solopreneur career, including founding a national talent agency that made the Inc. 5000 list of fastest-growing private companies in the U.S. twice, Liz has distilled the formula for solopreneur success down to six essential keys.
As the bestselling author of Succeeding as a Solopreneur, published in partnership with Inc. Magazine in March, Liz explains how these keys are crucial for overcoming FUDâfear, uncertainty, and doubtâand paving the way for long-term success.
What you will learnThinking about going solo? Find out if itâs the right path for you and discover the steps to get started on your own terms.
In a competitive market, standing out is everything. Master the art of branding, marketing, and business development so you can build the solo career youâve always dreamed of.
Want to keep more of what you earn? Learn strategies to reduce taxes and maximize your income while growing your solo business.
Supercharge your workflow with AI. Discover how to use AI tools to save hours on tasks like content creation, editing, and title generation, freeing you up to focus on what truly matters.
Keep your pipeline flowing. Build a reliable network virtually and learn smart strategies for turning digital connections into lasting relationships that support your solo journey.
-
Puuttuva jakso?
-
Monika Rogers is the VP of growth strategy at CMB which is a top U.S. insights and analytics firm that provides world-class market research across Media/Entertainment/Culture, Technology, and Financial Services.
Prior to joining CMB she had a role at Illuminas as head of client services and operations from 2022 to 2024.
From 2014 to 2022 she was an entrepreneur who raised over $2M in funding to build an innovative SaaS platform Digisite with both a consumer-facing insights community and B2B testing/analytics platform.
The Digsite platform was sold to QuestionPro in August of 2022 and integrated into their Customer Experience research portfolio.
Leading up to that she built the Fountainhead Brand consulting business from 2007 to 2014 which was a boutique innovation and brand consulting firm. Clients included Organic Valley, U.S. Bank, and Kohler.
Core services included strategic insights, uncovering new market opportunities, brand positioning, new product strategy, and shopper insights. Research methods included segmentation, conjoint, ethnography, online communities, and brand tracking. Fountainhead was sold to a regional ad agency in 2015.
What you will learnUnconventional methods for finding untapped markets and validating business ideas quickly.
Advanced techniques for using AI in lead generation, content creation, and customer engagement to save time and maximize impact.
A roadmap for transitioning from a side hustle to a full-time venture, including financial milestones and scaling strategies.
Tactics for creating unique, value-driven offers that differentiate your brand in competitive spaces.
Insights into using data analytics to refine and optimize your business decisions as you grow.
-
Hikari Senju is a computer science graduate from Harvard University with a passion for technology and design.
He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth.
During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018.
Senjuâs background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale.
What you will learnDiscover how to leverage AI for generating and optimizing personalized ad creatives efficiently at scale.
Learn to identify inefficiencies in advertising spending and utilize AI to address these challenges effectively.
Understand the influence of Hikari's background in technology and art on his entrepreneurial journey and innovative solutions.
Explore the strategies for building and leading a high-performance team with a focus on accountability and effective management.
Gain insight into how AI can enhance human creativity, fostering a symbiotic relationship between technology and artistic expression.
-
Jonathan Gillham is the Founder/CEO of Originality.ai â they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI. They also specialize in AI detection technology. He is also the co-founder of Motion Invest where they help you buy and sell content sites quickly.
Jon has been involved in the SEO and Content Marketing world for over a decade. His career started with a portfolio of content sites and he recently sold 2 content marketing agencies. Through these experiences, he understands what web publishers need when it comes to verifying content.
Having been one of the earliest adopters of generative AI through his agency, Jon understood the wave of plagiarism problems that was coming, even before Chat GPT and GPT-4 were released.
What you will learnHow AI detection tools can identify AI-generated content in search results, with current estimates showing about 14% of Google search results are AI-generated.
Why the rise of AI content creation is changing plagiarism detection and management, as AI-generated content becomes more prevalent than direct copying.
In what ways AI tools like ChatGPT are increasingly being used for research and information gathering, potentially challenging traditional search engines like Google.
What the ongoing debates are about the ethical use of AI-generated content, especially for sensitive topics like product reviews that could impact health and safety.
How AI content creation tools are forcing companies to develop new strategies for content optimization, fact-checking, and maintaining editorial standards in an AI-dominated landscape.
-
With over 10 years of experience in B2B sales for innovative IT solutions, John Son is Global Marketing Manager at DeepBrain AI, an AI startup with top-notch video synthesis technology.
He has a bachelor's degree in mass communication/media studies and fluent in Korean and English.
His core competencies include new business development, sales & marketing, project management, and generative AI, which is the field of expertise of DeepBrain AI.
The integration of AI avatars into corporate branding and communication strategies marks a significant shift in how businesses engage with their audiences. These digital personas, capable of delivering personalized and consistent interactions, are not just futuristic concepts but are becoming essential tools for modern enterprises.
John is at the forefront of developing these innovative AI Human solutions.
What you will learnHow AI avatars are redefining customer engagement and the potential they hold for enhancing corporate branding.
The role of AI technology in creating dynamic and interactive digital personas that can embody a brandâs identity.
The future of corporate communication and the impact of AI avatars on the way companies connect with their audiences globally.
The ethical implications of AI use, including the need for responsible content creation and the company's commitment to building tools that detect deep fakes.
the importance of combining AI with human expertise, emphasizing that AI should serve as an enhancement rather than a replacement.
-
Max is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, heâs earned more than 200,000+ followers with his growth marketing content. Through Maxâs agency, 1-on-1 consulting, & portfolio of businesses, his work has driven $100m+ in attributable revenue for brands of all shapes & sizes.
Featured in Forbes, Business Insider, USA Today, & Market Watch, Max has consulted for over 250 fast-growing brandsâ on everything growth & marketing including Juicepress, Hubspot, Notion, Techday, Statefarm, and countless more.
Max hosts The @âMarketingMax Show, and is also becoming a regular on conference stages for his easy-to-implement marketing strategies and great marketing battle-stories.
What you will learnHow A/B testing your ads and landing pages can drastically improve your marketing results, especially with rising ad costs.
Why newsletters are essential for building deeper connections with your audience, offering much higher engagement than social media.
The secret to creating content that grabs attention by delivering a key payoff or insight at the end, boosting your visibility.
How AI tools like ChatGPT can act as your daily assistant for brainstorming, content creation, and research, making you more productive.
Why emotionally-driven content, whether it's how-to guides or inspirational stories, is key to cutting through the noise and engaging your audience.
-
Projjal Ghatak is the visionary founder and CEO of OnLoop, is at the forefront of revolutionizing team assessment and development. With an impressive background that includes leadership roles at Uber and Accenture, Projjal has established himself as a seasoned executive in strategy and operations. Armed with an MBA from Stanford, he has chosen Singapore as the base for his entrepreneurial endeavors.
As the CEO of OnLoop, Projjal leads a diverse and global team, spearheading the transformation of the future of work through the company's innovative approach. With his extensive experience and strategic vision, Projjal is reshaping the industry by leveraging cutting-edge technologies and empowering teams to reach their fullest potential. Under his guidance, OnLoop continues to disrupt traditional paradigms and deliver game-changing solutions in team assessment and development.
What you will learn How OnLoop is transforming team assessment and development with AI. The role GPT-3 played in shaping OnLoopâs approach to performance reviews. Why clear goal-setting is crucial for driving productivity in organizations. The importance of managing energy and motivation in the workplace. How modern managers can balance human empathy with technology to lead effectively. -
Jeremy Hurewitz is an espionage expert and corporate intelligence agent who believes that real-life spies make the best business leaders and salespeople and business leaders, and he's exploring why that's true in a new book "Sell Like a Spy".
âJeremy spent the first decade of his career overseas building the media association Project Syndicate while based out of Prague and Shanghai. He spearheaded a business development strategy that saw the association grow from a few dozen member newspapers in mostly Eastern Europe, to a truly global association of over 300 newspapers in over 100 countries.
âDuring Jeremy's time abroad he also worked as a freelance journalist writing on a variety of topics for dozens of publications around the world. Jeremy continues to write regularly with recent articles appearing in Bloomberg, USA Today, and The Hill.
âUpon returning to the U.S. after his time overseas, Jeremy settled in New York City and worked for several well-known global consulting firms in the world of corporate security. These companies are staffed by former intelligence officers and Jeremy worked closely with these former spies. He came to notice how good these individuals were at connecting with clients, how quickly they were able to establish rapport and put people at ease and get them to open up.
In addition to former spies, his colleagues included former members of the FBI and the law enforcement community, the Secret Service, the military, the State Department, and other government agencies. Jeremy learned unique and impactful skills from all these former government employees, and he began utilizing the methods he picked up.
He quickly noticed the tangible difference it made in his salesmanship and his ability to connect with clients. By practicing the same methods that government officials use to develop relationships and overcome a range of challenges, Jeremy was able to achieve some of the biggest and most meaningful sales of his career.
âJeremy has synthesized these lessons from government service into the Sell Like a Spy program and works with clients to share these strategies to help them improve their ability to connect with targets, develop creative approaches to close deals, and overcome challenges.
What you will learn Learn how real-life espionage skills can improve your sales and leadership techniques. Discover why spies are considered the worldâs best salespeople. Hear Jeremyâs unique experiences working with spies and corporate security experts. Understand the importance of active listening and how it can enhance both sales and relationships. Learn the art of vulnerability and how it helps build stronger connections. Explore how intelligence agencies recruit curious and adaptable peopleâskills that are valuable in any profession, especially sales. -
Aytekin Tank is the founder of Jotform. His journey from starting Jotform in 2006 to leading a platform with 25 million users is a compelling example of innovation and perseverance. Aytekin's experience in the tech industry offers a unique perspective on integrating AI into business processes and enhancing productivity.
âAytekin is also a frequent contributor to Forbes, Entrepreneur, and Fast Company, sharing his insights on entrepreneurship and technology. His journey offers practical insights into scaling a tech company and leveraging AI effectively.
What you will learn How Aytekin Tank founded Jotform and grew it to 25 million users by solving a common problem. The power of bootstrapping a business and scaling it slowly for sustainable growth. The role of AI in automating mundane tasks, such as form creation, to enhance productivity. How AI agents can replace forms, improving customer interactions and efficiency. The importance of aligning technology with real-world customer needs to drive innovation. Strategies for managing a successful company with minimal external funding while staying focused on long-term goals. -
Donna Griffit is a Corporate Storyteller who has worked globally for over 18 years with Fortune 500 companies and startups. She has consulted and trained clients in over 30 countries. Through her guidance, clients have raised over a billion dollars. In addition, Donna can magically spin raw data into compelling stories that captivate audiences and drive results.
Donna has recently released her much-anticipated book, Sticking To My Story - The Alchemy Of Storytelling For Startups. Launched in January 2023, this book has quickly become a must-read for startup founders, and here is a quote from Tim Draper about her book in his introduction to it: âWell finally, there are no more excuses. Sticking to My Story is the new bible for startup founders. Itâs the A-Z recipe for how to create a powerful pitch deck, with all the right ingredients. Itâs filled with helpful tips, fascinating stories of what worked and what failed abysmally, peppered with insightful quotes from my colleagues in Silicon Valley.â
Donna was featured on Forbes where she explained how she has helped female founders raise millions from investors. Most recent articles were published on Entrepreneur.
What you will learn How storytelling can transform raw data into compelling narratives that captivate audiences. The importance of structuring pitch decks effectively and how to polish them for maximum impact. How AI tools like ChatGPT can assist with research and streamline the storytelling process. The critical role of visuals in presentations, ensuring they enhance rather than distract from the message. Insights into scaling personal expertise through books, courses, and new opportunities like academia. -
Joseph Noor is the CTO of Ownwell, a company that uses technology to revolutionize property tax appeals. Inspired by his father's entrepreneurial spirit, who fled the Lebanese Civil War and built multiple businesses in the U.S., Joseph embodies the essence of entrepreneurial innovation and resilience.
He is passionate about disrupting traditional industries with technology and creating equitable systems. Joseph and his team have raised $25 million from investors like First Round Capital, Long Journey Ventures, and Founder Collective. They currently have over 150,000 customers and are projecting $50 million in revenue this year.
Joseph always approached life as an entrepreneur: flipping golf balls, building sneaker bots, creating private MMORPGs, saving money on property taxes.
He was raised with the mentality of relentlessly chasing the hardest problems, pushing past what was initially thought possible, and leveling up in the process. In the unrelenting demand for academic excellence, he was enrolled in elementary two years early and was still pushed to skip grades.
Enamored with the iPhone, he chose to study Computer Science to build software that can scale to the whole world. It wasnât until the PhD where he met his first real academic challenge â developing AI to self-optimize computer systems.
What you will learn The role of AI in optimizing distributed systems and how it was applied in Joseph Noor's research. How technology, including AI, is revolutionizing property tax appeals through Joseph's company, Ownwell. The challenges of scaling a tech-driven business and how to overcome them. The importance of explainable AI models in industries like real estate, where transparency is crucial. Insights into the entrepreneurial mindset, including the value of persistence, adapting to challenges, and leveraging technology to solve traditional problems. -
Bob Bowdon is the founder and CEO of VidaFair, a pay-per-stream video platform re-shaping the landscape of content monetization. He is also the founder and former Executive Director of Choice Media - the leading School Choice media group. He has been a television producer, reporter and commentator for PBS, Bloomberg Television.
He also appeared as a recurring character in satirical news sketches for the Onion News Network. The Cartel, Bowdonâs documentary, reveals the nature and extent of corruption in public education. The film won a dozen film festival awards.
With VidaFair, Bob and his team are opening door for creators to reclaim their worth by setting their own fees for fair monetization.
What you will learn How to amplify your business income and market reach through effective video monetization strategies. How to identify and overcome the drawbacks of traditional business subscription models. The new era of entrepreneurial content consumption and how to break free from subscription fatigue. Innovative approaches to content monetization that empower creators to set their own fees. The future of content creation and consumption in a world moving away from traditional subscription-based models. -
Neil Emeigh is the CEO and Founder of Rayobyte, a ~45 person proxy and data collection company with over 4000 customers and 50 employees. In a nutshell, he helps companies gather data online at scale.
âRayobyte is an award-winning proxy provider committed to reliability and ethics. They are the largest US-based proxy provider and offer a wide range of services from data center proxies to boutique data scraping.
âThe first 3 months of business during his college life the company made:
$100k in revenue in year 1
$1.1m in Year 2
$2.9m in year 3
âFast forward to today, the revenue is growing rapidly on one of their most important product lines. Neil has grown his company by himself, entirely bootstrapped, and recently turned down an offer to sell it for $25m.
What you will learn
Learn how proxies enable companies to gather large amounts of online data through web scraping while maintaining privacy and avoiding detection.
Understand how using proxies and VPNs can help protect your online privacy by preventing tracking and manipulation of search results, such as flight prices.
Discover the role of web scraping in helping businesses collect valuable data like competitor pricing, product availability, and customer reviews for better decision-making.
Understand the potential of AI in enhancing data scraping by making it easier to analyze and interpret large datasets, although the technology is still evolving.
Learn the importance of staying authentic, focused, and aligned with your passion when building an online business, as illustrated by Neilâs entrepreneurial journey.
-
Luis Garcia is a seasoned international executive with over 25 years of experience in technology, digital media, and education. He specializes in driving new ventures and products to rapid growth by building effective teams that harness innovation, technology, and creativity to solve complex problems.
He is the president of PETE, an Orlando-based tech startup that offers a suite of cost-effective and customizable solutions that enable organizations to deliver personalized workforce learning at scale.
The PETE team is dedicated to harnessing the power of AI to help organizations of all sizes optimize their training initiatives, spanning from onboarding to regulatory compliance, product knowledge, technical skills, and more, without hiring additional training resources.
Before joining PETE, Luis made substantial contributions to Full Sail University over nearly twenty years. His tenure as VP of Full Sail Online marked a transformative era for the institution, where he helped establish it as a pioneer in online education and significantly expanded the reach of its programs.
Later, as VP of Emerging Technologies, Luis facilitated a strategic shift from students using technology as a creative tool to becoming architects and originators of new technology, ensuring the university stayed ahead of rapidly evolving industry trends.
What you will learn Learn how generative AI can revolutionize workforce learning by automating course creation and tailoring training materials to individual needs. Understand the potential of generative AI in enhancing productivity, allowing businesses to scale their training efforts without expanding their resources. Discover the future of generative AI, focusing on narrow use cases that address specific business problems, leading to more effective implementations. Explore how to integrate generative AI into your business to optimize training initiatives, from onboarding to skill development, ensuring employees receive personalized and engaging learning experiences. Gain insights into the benefits of combining human expertise with generative AI to create high-quality, relevant training content that maintains the unique perspective of industry experts. -
David Pollet is the CEO of Incremental and a repeat entrepreneur with over 20 years of startup experience.
He has extensive history across startup environments and the lessons he has learned come from what he calls "a mix of big wins and big fails."
David is a âGo to Market Growth Leaderâ with experience scaling Saas startups and public company divisions ranging from $5M-$100M+ in ARR. 25-years of experience in Sales, Marketing and Strategy leadership roles.
He is a team-builder with experience translating long-term strategic growth initiatives into operating plans that can be executed, measured, and improved continuously.
He has a proven track record of accelerating growth during times of transition. Deep knowledge and experience transitioning transactional businesses such as media arbitrage and data sales into Saas businesses with complex, multi-year committed engagements.
He is well-versed in Identity Management, Measurement & Attribution, Machine Learning, Data Sales, and all Media types (incl. Linear TV, CTV, Digital and Social Video).
Known for partnering closely with product, engineering and finance, he easily identifies opportunities for innovation and profitable growth.
What you will learn Learn how to leverage data for maximizing e-commerce revenue. Understand the role of AI in automating the collection and interpretation of e-commerce sales data. Discover the process of using machine learning to predict daily sales and align disparate data sources. Understand the impact of retail media networks on advertising performance. Discover the journey from traditional online advertising to advanced machine learning techniques. -
With over 20 years of experience as a serial marketing measurementtechnology entrepreneur, Kristin Luck's management consulting firm, ScaleHouse, focuses on nontraditional growth strategies for data driven marketing technology firms and market research companies.
She understands first-hand the demands and distractions faced by business owners and led and consulted for many high growth businesses in the US., Latin America, Europe, and Asia Pacific in almost every capacity.
She brings a perspective to growth that transcends sales and marketing and skilled at optimizing efforts and calibrating teams for growth thatâs both immediate and sustainable while ensuring your companyâs valuation is maximized.
Kristin is a founder focused on helping fellow founders and executive teams scale and monetize their businesses.
She is also a licensed investment banker and knows what deals look like from both sides of the table after participating in both acquisitions and exits from $30M to $250M with over 20 years of experience scaling companies quickly while driving high valuations.
In 2000, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007.
Kristin then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of triple percentage growth.
She has advised and consulted for high growth brands, including Voxpopme, Annik (acquired by Capgemini), Dstillery, Kelton (acquired by Material), SameSurf, Remesh and Forsta (acquired by Press Ganey).
What you will learn Learn how AI can aid in business growth by leveraging synthetic data for better accuracy and reliability in market research. Understand the importance of tracking data to improve business performance and optimize for sale. Learn how to distill important data points to make informed business decisions. Understand the value of recurring revenue models. Discover the importance of planning for a business sale. -
Kordel K France is the founder and lead engineer of pioneering machine sensing startup Theta Diagnostics.
For the better part of the last decade, he has been working with his incredible team to build a new type of nanotechnology sensor and multi-modal AI platform that enables machinesâ sense of smell.
His driving mission is to give machines the sense of hyper-sensitive smell through machine olfaction and accelerate a new paradigm in robotics and AI.
Kordel is a technologist, inventor, and multi-disciplined engineer whose reward function is maximized by teaching machines to solve complex problems through AI.
While most of his recent work is contained in the bootstrapping of Theta and its acquirers, he has also had the privilege of working with and learning from incredible engineers at some of the worldâs best companies in solving challenging technology problems.
Although his focus has been on the engineering of sensor systems and multi-modal AI, he has deep manufacturing and hardware development experience that enables him as a comprehensive product developer and technical leader.
His experience spans computer vision, autopilot development, aircraft design & simulation, natural language processing, swarm intelligence, and optics.
What you will learn How AI can give machines a sense of smell. The importance of integrating all five human senses into AI for achieving human-level intelligence. The role of machine olfaction in detecting medical conditions through breath analysis. The potential of AI in agriculture, starting with self-driving tractors. Kordel's journey into AI, inspired by his childhood experiences on a farm. The evolution and current state of AI education, and the importance of math and statistics in AI development. How AI models need to be explainable, especially in critical fields like healthcare. -
Brian Beckcom is a Computer Scientist, Philosopher, & Trial Lawyer based in Houston, Texas.
He has been voted a Texas Super Lawyer 14 consecutive timesâevery single year he has been eligible. Brianâs law firm, VB Attorneys, is one of the best law firms in the United States, and has obtained hundreds of millions of dollars for the firmâs clients, including many record-breaking results.
âBrian also hosts Lessons from Leaders with Brian Beckcom, a popular podcast featuring military leaders, sports stars, New York Times best selling authors, scientists, and more.
âBrian is a former Division I athlete at Texas A&M (basketball). He is currently a purple belt in Brazilian Jiu-Jitsu, a single-digit golfer, and an accomplished fly fisherman.
âBrian graduated from Texas A&M University with degrees in Computer Science & Philosophy. He was a member of the Texas A&M basketball team and one of the leaders of the Corps of Cadets, the oldest military organization in the State of Texas.
âBrian then attended the University of Texas School of Law, where he was one of the top students. He graduated with honors, served as an Officer on the Texas Law Review, & was the starting free safety for the Legal Eagles.
âBrian is consistently viewed by his peers as one of the best lawyers of his generation. Brian has also published hundreds of articles and 6 books about success, happiness, leadership, and other important topics.
What you will learn Learn about the intersection of computer science, philosophy, and law. Discover why purpose and meaning are more important than pursuing happiness directly. Understand the limitations of artificial intelligence compared to human intelligence. Discover the potential impact of large language models on industries like law. Understand the potential dangers of leaving AI development solely to tech companies. Explore the importance of having leaders who are well-versed in ethics, especially when it comes to the development and regulation of artificial intelligence. -
Ken Schmidt is one of the most sought-after executive advisors and speakers. He earned his acclaim by leading Harley-Davidson's remarkable turnaround from financial ruin to global dominance in the 1990s.
That transformation was based on his highly unconventional re-positioning of the motorcycle iconâs marketplace presence. Ken shifted the companyâs culture from a âproduct-firstâ mindset to one that prioritized being memorable for how they connect with people.
The company swiftly grew to become the most successful player in the fiercely-competitive worldwide motorcycle industry with the highest levels of customer loyalty of any consumer hardware brand in existence.
âKenâs success, unconventional business approach and playful outspokenness ultimately led him to consulting assignments with household-name brands and made him a highly requested speaker, with more than 1,200 keynotes presented globally to date.
âHe is also the author of Make Some Noise: The Unconventional Road to Dominance, ghost-author of â100 Years of Harley-Davidsonâ (the best-selling motorsports book of all time), host of the Tailgating with Geniuses podcast and co-founder of Torque Sessions Leadership Training.
What you will learn Discover Ken Schmidtâs lifelong passion for motorcycles, inspired by icons like Evel Knievel, which led him to his pivotal role at Harley-Davidson. Learn how Harley-Davidson's turnaround involved shifting from a product-focused to a people-first approach. Understand how the establishment of the Harley Owners Group (HOG) turned dealerships into social hubs, which fostered a sense of belonging and camaraderie among riders. See how Harley-Davidson's success was built on distinctive branding pillars like lifestyle, freedom, camaraderie, individuality, and rebellion, making the brand stand out in a commoditized market. Recognize the importance of emphasizing human connection, as Harley-Davidson focused on making customers feel special and validated, leading to repeated business and deep brand loyalty. Reflect on how AI and technology can be used to enhance human connection rather than replace it, making businesses more human by allowing them to focus on customer interactions and validation. - Näytä enemmän
