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In this special update episode of the Manaverse Podcast, host Tom Traplin sits down with Blake Edward Hawkey, one of the co-founders of 2nd Hand Geek. Together, they discuss the evolution of the platform since its inception, the exciting new features available, and how the marketplace can benefit both players and local game stores.
What You'll Learn in This Episode:
The story behind 2nd Hand Geek, an eBay-style marketplace for used and new games, miniatures, and other geek culture items.How 2nd Hand Geek differs from platforms like eBay and TCGPlayer by offering a unique community revenue share model that rewards local game stores.An in-depth look at the new features on 2nd Hand Geek, including the innovative "Collection Feature" that helps players manage their collections and track the market value of their armies and miniatures.Details on the platform’s paint standards for miniatures, making it easier to sell and buy painted models with confidence in the quality.Upcoming features such as PayPal integration, secure transactions, and Shopify integration that will allow store owners to easily list their products on the platform.How game stores can benefit from 2nd Hand Geek’s affiliate program, earning 20% of the fees generated from their customer base’s transactions.The vision for the future of 2nd Hand Geek, including plans to become a one-stop shop for all things geek culture.Key Takeaways:
2nd Hand Geek is growing rapidly with over 500 accounts and hundreds of transactions. The team is focused on building out robust features to support further growth.Game store owners can easily sign up and start earning money by referring customers to the platform or listing their own inventory. The QR code and referral link system make it simple for stores to promote the platform and earn a percentage of transactions.The platform aims to support the broader gaming community by making it easier for players to find hard-to-get miniatures and games while also providing a new revenue stream for local stores.Connect with 2nd Hand Geek:
Visit 2ndHandGeek.com to sign up for a free account and start listing your items.Join the 2nd Hand Geek community on Discord to share feedback and connect with the team.Interested in getting your store involved? Contact the team for more details on how you can benefit from their referral program and upcoming features.Episode Links:
2nd Hand Geek Website2nd Hand Geek DiscordManaverse Podcast
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How Game Stores Can Change Lives and Build Community
In today's episode of the Manaverse Podcast, I dive deep into a topic that's been on my mind a lot lately: the growing loneliness and division many of us are experiencing in the modern world. With nearly a third of adults in the U.S. feeling lonely on a regular basis and our society becoming more polarized, I believe local game stores have a unique opportunity to bridge these gaps and foster genuine human connections.
The Loneliness EpidemicLoneliness has become a silent epidemic with significant consequences for our health and well-being. Studies show that social isolation is linked to increased risks of heart disease, stroke, dementia, and depression. It's clear that people are craving connection more than ever, but finding meaningful ways to connect can be challenging.
That's where game stores come in.
My Story: How a Game Store Changed My LifeI want to share a bit of my own story to highlight just how powerful these spaces can be. When I was about 12 years old, a kid from down the street introduced me to a local game store called Deja Vu Games. It wasn't much to look at—a small, basement unit with a few folding tables and some shelves of Magic cards. But for me, it was a magical place where I discovered a community of people who shared my passion for games.
I spent nearly every day after school at Deja Vu Games, and over time, I met the friends who would shape my life for years to come. These were the people who became my core group, my business partners, and eventually even the ones who helped me meet my wife. The connections I made there were deep and lasting, and they all started with a shared love of games.
The Unique Role of Game StoresGame stores are more than just retail spaces; they're community hubs. Unlike most other social environments—like schools, workplaces, or bars—game stores provide a unique space where people from all walks of life can come together over a shared interest. Whether it's playing Magic: The Gathering, hosting a D&D campaign, or participating in a board game night, these activities naturally foster conversation, cooperation, and connection.
At a time when many people feel isolated, game stores offer a welcoming environment where new friendships can be formed and old ones can be strengthened. The structure of playing games with others helps remove the awkwardness of meeting someone new, creating a positive feedback loop that encourages more social interaction.
Building a Better World, One Game at a TimeI genuinely believe that game stores have the potential to make a significant impact on their communities and, by extension, the world. Imagine a future where every community has a friendly, well-run game store that serves as a gathering place for people of all ages and backgrounds. These stores could host a variety of events—game nights, paint nights, puzzle parties, and more—that bring people together, encourage socializing, and help build stronger, more connected communities.
By fostering these connections, game stores can help combat the loneliness epidemic and create a more open-minded, cooperative society. It's a small step, but one that could lead to a much happier and healthier world.
So, if you're a game store owner or thinking about becoming one, know that you're not just selling games—you're offering a space for connection, joy, and community. And that, to me, is something truly special.
Thanks for reading, and if you enjoyed this post, make sure to check out the full podcast episode. And if you'd like your game store featured on the show, feel free to reach out to me at [email protected].
Together, let's build a better world, one game at a time.
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This interview that you’re about to hear with Scott Church is fascinating. Scott is the owner of Category One Games, an online only store he started way back in the mists of time, also known as 2004. A 20 year old online only store is interesting enough, but Category One Games specializes in dead TCG’s. Games that have been written off and dumped in the clearance sections of stores in the past are the bread and butter of Category One Games and Scott has a thriving business because of them.
Since game store owners often look at the products they sell as hot potatoes, Scott’s experience may lead you to reevaluate that common wisdom. Maybe there’s gold in those dead games sitting on your back shelves.
We also talk a fair bit about Crystal Commerce and the struggle of working with a legacy system that has a huge amount of potential, and the intricacies of marketing online. Good stuff all around.
Speaking of marketing, that’s what we do! We help local game stores get more sales and establish a stronger presence online with digital marketing strategies like email, Google ads, Meta ads, social media, content, and search engine optimization, and we’d love to work with you! If you go to manaversesaga.com/mma and book a free call, we’ll go over your store’s current digital footprint and put together a custom digital marketing strategy plan tailored to your business. We’ll go over the plan together on the call and talk about how we can implement everything for you. If you want to work together, great! If you want to take the plan and try implementing it in house, that’s cool too. Either way, it’s yours to keep. We’ve helped game stores in nearly every stage of the business, from prelaunch all the way to multiple millions in yearly revenue, and we’d love to help your LGS take advantage of the massive opportunities that exist online. Head to manaversesaga.com/mma to get started!
Linkshttps://www.categoryonegames.com/
Scott Church on Facebook
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Welcome to another episode of the Manaverse Podcast! In this episode, I sit down with Travis Severance, the co-owner of Millennium Games in Rochester, New York. Join us as we dive into Travis's incredible journey in the gaming industry, exploring the challenges he's faced and the strategies that have made Millennium Games the largest game store in the USA.
In this interview, we cover:
Travis's early passion for gaming and how his family's gaming habits influenced him.His unique career path, from professional poker and mortgages to owning a game store.The origin story and growth of Millennium Games, expanding from a small store to a 28,000 square foot gaming haven.The importance of diversity within product categories to handle market fluctuations.Strategies for creating a successful game store, including the significance of customer feedback and community building.The role of game stores in fostering a welcoming environment and adapting communication for new customers.Insights into balancing a strong online presence with the success of a brick-and-mortar store.Personal lessons and the importance of learning from mistakes in the business.Links Mentioned:
Millennium Games TV on YouTube
Millennium Games and Travis on Facebook
https://www.facebook.com/MillenniumGames
https://www.facebook.com/profile.php?id=100009368408612
Millennium Games on Instagram
Millennium Games on Twitter/X
Millennium Games on Twitch
Travis also shares his experiences from industry events like the ACD open house and GenCon trade day, offering invaluable insights for aspiring game store owners and gaming enthusiasts alike.
Don't miss this episode if you're looking to learn from one of the best in the business! Make sure to like, comment, and subscribe for more interviews and insights from the gaming industry. Enjoy the interview!
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Andrew Johnson comes onto the podcast to talk about creating Manapool.com, a marketplace just for Magic cards. Learn about the hottest new marketplace for Magic players and local game store owners to buy and sell Magic singles, and how Andrew and his team of co-founders and building a great solution for the Magic community.
Sign up for a Manapool.com account and get 0% seller fees for 6 months plus cash rebates.
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Welcome to another episode of the Manaverse Podcast! My name is Tom Traplin and I am your host and this is the podcast where we talk about building successful friendly local game stores. Today, we’re talking with Michael Bahr, the mind behind the LGS Net Income newsletter and former owner of Desert Sky Games in Arizona.
Michael relatively recently sold DSG to another game store owner, and I say relatively because I’ve been sitting on this recording for way too long, but we dive into what it takes to build a game store into a sellable asset. The processes and systems that you need to have in place to create a business that not only functions without you, but also gives you the opportunity to potentially exit the business profitably and on your own terms.
It’s an excellent conversation, and if you want more of a backstage pass look into the operational side of a local game store I definitely recommend signing up for the LGSNI Substack. I’m a member and Michael’s insights into the crunchy, data driven aspects of the business are tremendously valuable. You can go to manaversesaga.com/lgsni to sign up. I’m not affiliated or anything with the newsletter, but I am a big fan, so check it out!
Before we jump into the conversation, I’ve also got a fairly big announcement to make as well.
As of today, I am officially a co-founding member of the 2nd Hand Geek team! I’m coming on as the CMO for 2nd Hand Geek and together we are going to build a marketplace that truly supports the local game stores that are the heart of the hobbies we all love.
If you haven’t heard of 2nd Hand Geek yet, check out my interview with Alan Blakeborough in episode 138, to find out more about what it’s all about.
I am very excited about the future of 2nd Hand Geek and how it will change the way hobbyists buy and sell online, while also giving back and supporting the local game stores that built up those communities of gamers that make everything possible in the first place.
LinksLGS Net Income
MVP138
2ndHandGeek.com
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In this episode of the Manaverse Podcast, I interview Marcus Kearsey, a game designer for the Altered TCG team. We discuss the unique aspects of Altered TCG, including its non-combat focus, digital integration, and innovative deck-building mechanics. Kearsey shares his journey into game design, the challenges and rewards of developing a new TCG, and how player feedback shapes the game. They delve into the game's lore, art, and future plans, including organized play and competitive aspects. The episode offers a deep dive into the creative process behind Altered TCG.
Questions:What initially inspired the concept of Altered, and how has it evolved from its original idea?
Can you share insights into the creative process behind the game's unique blend of lore and visual design, especially with influences from Miyazaki and Dixit-like illustrations?
What challenges did you face in creating a balanced yet engaging gameplay experience in Altered?
Could you elaborate on how the game’s unique rarity system and algorithmically generated cards impact both gameplay and player strategy?
How did you approach the lore creation for the six factions in Altered? What inspired their distinct characteristics and stories?
Can you delve into the process of integrating the game's lore with its mechanics and card design?
What does a typical day look like for you as a game designer on Altered?
How do you balance creativity with the technical aspects of game design?
In what ways has player feedback shaped the development of Altered?
What future expansions or developments can players look forward to in the Altered universe?
How do you envision the growth of Altered in the competitive TCG scene?
What have been some of the most challenging aspects of developing Altered, and how did you overcome them?
Can you share a particularly rewarding moment or milestone in the game’s journey so far?
What advice would you give to someone aspiring to enter the field of game design, especially in the TCG genre?
How has working on Altered influenced your personal views on game design and storytelling?
If you could go back to the beginning of the Altered project, is there anything you would do differently?
Check out the Altered TCG Kickstarter campaign!
https://www.kickstarter.com/projects/equinox-studio/altered-tcg
Book a 30 minute strategy session with us to get your game store digital marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to https://manaversesaga.com/mma to book your call and start off 2024 strong.
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Welcome to another exciting episode of our podcast! Today, we dive deep into the world of gaming retail with Joshua Pyle-Carter from The Deck Box. Joshua shares his incredible journey of building a successful gaming store from scratch. We explore how The Deck Box has created a community-centric environment, offering a personalized client service that goes beyond just selling products.
You'll hear about the innovative strategies in inventory management, pricing, and staff empowerment that have contributed to the store's success. Joshua also sheds light on the future plans for The Deck Box, including balancing online and in-store sales and maintaining a profitable margin to support community events.
This episode is a must-listen for anyone interested in gaming retail, community building, or just loves a good success story. Tune in for insights and inspiration from a gaming retail expert!
Linkshttps://www.thedeckboxhalifax.com/
https://www.facebook.com/DeckBoxHalifax
https://www.instagram.com/thedeckboxhalifax/
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In Part 4 of my interview, Joshua Pyle-Carter digs into the future plans for The Deck Box, with their 10-year anniversary quickly approaching this summer.
Josh talks about the balance between online and in-store sales, stressing that each requires a vastly different approach and business model, and why he favours the local first approach for his community.
Book a 30 minute strategy session with us to get your game store digital marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to https://manaversesaga.com/mma to book your call and start off 2024 strong.
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This is Part 3 of my interview with Joshua Pyle-Carter from The Deck Box, Halifax's Premier local games store. We delve into inventory management, pricing strategies, and how Josh empowers his staff to make good decisions without requiring his input as the owner.
Joshua talks about balancing pricing for different card rarities, adapting to market changes, and setting prices appropriate for the local market, and why he doesn't use platforms like TCGPlayer to set his prices.
This one is real crunchy if you're curious about the back end operations of how a local-first game store really functions and cultivates a profitable TCG ecosystem of local customers.
Book a 30 minute strategy session with us to get your game store digital marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to https://manaversesaga.com/mma to book your call and start off 2024 strong.
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This is Part 2 of my interview with Joshua Pyle-Carter from The Deck Box where we focus on personalized client service as a key factor in his success. Understanding individual customer preferences, especially in complex games like Magic: The Gathering, is crucial and so is guiding customers based on their interests and experience levels, rather than pushing sales. He discusses the benefits of carrying a wide range of products to meet diverse needs and the significance of building trust with customers through genuine recommendations and attentive service.
Book a 30 minute strategy session with us to get your game store digital marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to https://manaversesaga.com/mma to book your call and start off 2024 strong.
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This is part 1 of a 4 part interview I did with Josh Pyle-Carter. He’s the owner of The Deck Box, a massively successful and tremendously cool tabletop game store in Halifax, Nova Scotia. In this part of our interview, Josh tells the story of starting his first game store in PEI on a shoestring budget and how being profitable from day 1 was basically his and his partner Rachel’s only option. We talk about the importance of stocking a wide range of magic singles to meet customer needs, the evolution from a small to a larger store, and the emphasis on client relationships over mere transactions.
It was a fun conversation that I was able to have in person, at Josh’s new expansion lovingly called the Rules Lawyer, which is something I definitely want to do more of in the future. Enjoy part 1 of Josh’s interview.
Linkshttps://www.thedeckboxhalifax.com/
https://www.facebook.com/DeckBoxHalifax
https://www.instagram.com/thedeckboxhalifax/
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This episode of the Manaverse Podcast features Eric Dieulangard, the CMO of Equinox. Today we're discussing "Altered," a new trading card game scheduled for release in the summer of 2024, and diving into how the game's innovations fit into the business model of your friendly local game store.
Eric elaborates on Altered's unique features, including its integration of digital elements with traditional card gameplay, and the innovative use of QR codes to merge physical and digital collections. He explains how Altered aims to refresh the trading card game industry, emphasizing a new IP, engaging gameplay, and a mix of casual and competitive elements. We also discuss the game's market strategy, retailer support, organized play, and a Kickstarter campaign, highlighting how these elements are designed to benefit both players and retailers.
If you've been curious about Altered and wondering what all the hype is about, this interview is a great place to start!
Key Points We Discussed:What is Altered and what makes it different from other TCGs on the market todayHow the game integrates digital elements with traditional card gameplayHow the QR code system worksAltered's artistic inspiration and intellectual property and building that out in a world of established IPsA little bit of how the game playsThe Kickstarter details and retailer pledgeThe Organized Play program details of Altered and the planned support for stores, as well as the the competitive circuit planned for late 2024/early 2025
LinksAltered.gg
Altered Discord server
Altered FAQ
Altered on X/Twitter
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Welcome to another episode of the Manaverse podcast! I’m your host, Tom Traplin, and today, I had the pleasure of sitting down with Tyler Brotton, an ambitious entrepreneur charting a unique path in the gaming industry. From starting as an online card trader during the COVID-19 pandemic to his current venture of setting up a brick-and-mortar game store, Tyler shares the ups and downs of his journey, offering a treasure trove of insights for aspiring entrepreneurs.
Tyler's journey is a testament to the entrepreneurial spirit, showcasing the blend of passion and practicality needed to succeed in the competitive world of game retail. His story offers valuable insights for anyone aspiring to turn their hobby into a thriving business.
For more insights and updates on Tyler’s journey, listeners can follow him on Facebook and join his Discord community, Righteous Gaming.
Key Points We Discussed:How his journey began with online card sales, focusing on the 'Flesh and Blood' TCG.Tyler's strategies for scaling his online business through the buying and selling of card collections.Tyler opens up about the hurdles of moving from an online business to a physical store, including capitalization, location scouting, and balancing dual operations.We delve into Tyler’s vision for a game store that's more than just a business.Tyler highlights how mentorship has been pivotal in his journey, helping him navigate the complexities of opening a brick and mortar retail location.We discuss strategies for staying relevant in a dynamic market, including product line diversification and keeping a pulse on customer preferences.Tyler shares his long-term goals, painting a picture of growth and expansion in the gaming industry.
LinksOpening a Tabletop Game Store Facebook Group
Friendly Local Game Store by Gary Ray
#righteousgaming on Discord
Tyler Brotton on Facebook
Email Tyler: [email protected]
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The launch of Lorcana has been a roller coaster for game stores. The absurdly high demand combined with a very limited supply of product has created a perfect storm for game store owners looking to sell, as well as consumers and collectors looking to buy. Online communities of players/speculators have accused game store owners of scalping and gouging if anything is priced above MSRP, with game store owners justifiably pushing back and defending the market price as the only viable option given the circumstances.
Basically, no one is happy about the Lorcana launch and the whole thing has been extremely frustrating for all parties.
As of the publishing date of this podcast, restocks of Chapter 1 are just now hitting the shelves of game stores several weeks later than originally promised by Ravensburger, with Rise of the Floodborn just around the corner.
As a collectible card game, Lorcana will be scrutinized as an example for years to come. Despite all it's challenges, and they are substantial at this point, there is still massive potential for Lorcana to become a major player in the collectible card game market.
And that's what Brendan Carrion and I discuss in today's episode! Let's talk about the future of Lorcana as a collectible card game, it's place in the pantheon, where Ravensburger went wrong with the launch (and where they went right), and speculate on whether Lorcana is the next big thing.
Topics DiscussedThe popularity and anticipation of Disney's Lorcana card gameComparison of Lorcana to Pokemon and its market impactRavensburger's supply challengesThe speculative nature of collectible card gamesThe secondary market for collectible cards and investment perspectivesThe effect of volatile card prices on game stores and industry ethicsThe controversy and value of reprinting cards in the collectible marketChallenges faced by retailers with pre-orders and customer expectationsRavensburger's cautious approach to printing and market deliveryPotential impact of a new Star Wars card gameThe complexity of card game production and consumer awareness
LinksAthoriagames.com
@athoriagames on Instagram
Athoria Games on Facebook
@deathbyroleplaying
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Alan Blakeborough, Founder and CEO of 2ndHandGeek.com, talks about the new online marketplace that supports friendly local game stores. Alan and his team are creating a new competitor to the $9 billion marketplace of eBay, where the fees are competitive and 1% of each transaction gets paid back to the friendly local game store associated with a user's account.
We also talk about what he learned along the way as an owner of multiple game stores over the last couple of decades, and how 2ndHandGeek supports store owners with additional income, as well as organized play support.
SummaryCreating a marketplace for gamers to buy and sell gaming-related items.How 2ndHandGeek works and how it supports local game stores.The growth of the tabletop gaming industry.The International Wargaming League and 2ndHandGeek organized play program3D printing and its potential in the miniature Wargaming industry.
Links2ndhandgeek.com
Give Blake a call! 864-420-4788
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Frank Rossi and Jordan Shankman are the featured guests for today's episode of the podcast. Frank and Jordan are the owners of Petrichor Productions in the Greater Atlanta area and they specialize in video production and helping businesses bring their brand story to vibrant life. The Petrichor team recently worked with Jason Mastowski, the owner of Peach State Games in Woodstock, GA, to create a video telling the story of his shop and the amazing community that has formed around Jason's passion and energy. It's a great example of how a well produced video can convey emotion and tell a story that can't really be replicated any other way. Check out the short three minute video they created for Jason below.
https://www.youtube.com/watch?v=Y-TdqzviHho
In our interview, the Petrichor guys and I discuss why video is so effective and creating a connection between businesses and potential customers, how you can start creating video content for your game store today without the need for expensive cameras or equipment, and what makes a piece of video content effective.
Video is one of the most powerful ways you can market your business, and when paired with social media and digital marketing, it's a great tool for getting new customers into your store or shopping your website. If you're an established game store that offers a great experience to your customers, this is an excellent strategy for taking your marketing to the next level. Find out how the Manaverse Marketing Agency and Petrichor team can blow up your inbox and in store traffic with a killer video marketing package by going to manaversesaga.com/petrichor.
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Commander players are the ultimate casual Magic player for game stores. Having a thriving and vibrant Commander community is a huge asset since Commander players often spend the most money on the hobby and buy all sorts of cards that conventional Standard or Modern players wouldn't touch with a ten-foot pole, and are happy paying for them!
The more Commander players you can create and attract the better, but there are some barriers to organizing events for this particular community of Magic players.
As an event type, Commander is usually as casual as it gets, so traditional event organization doesn't really make much sense. Commander players aren't playing for the competition, or even the prizes most of the time. They're there for the fun and friendly atmosphere and to live out their Timmy/Johnny dreams of hilarious situations and ridiculously improbable combos.
Traditional tournament organization doesn't really fit the bill.
The second issue is some people find it awkward to show up to a store for the first time and ask a bunch of strangers if they can join their game. Social anxiety is a real thing, and it can keep potential Commander players from ever giving it a shot.
So what should you do?
Hang out with the founder of LFG Nexus and myself to find out about Commander Nexus and the Kickstarter project launching September 14th!
Commander Nexus is a platform being explicitly designed to facilitate Magic's most popular casual format and make it easier than ever for game stores to build a community of Commander players.
Find out:
What makes the Commander Nexus tick,How you can get early access to the platform,And how you can start growing your Commander community.Get in on the ground floor by clicking here to be notified when the project goes live!
Host note: Sheldon Menery, the godfather of Commander recently passed prior to the release of this podcast. Sheldon was a trailblazer in the Magic community, helping to shape the judge program from its earliest days and serving as a level 5 competitive Magic judge until retiring from the program in 2011. A prolific writer and content creator, he shared his insights and expertise through articles, videos, and podcasts, and he was one of the people responsible for the creation and proliferation of the Magic's most popular format. Sheldon left a mark on the Magic community that few will ever be able to match and he will be missed.
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Robyn Lowy, the owner of Mindtaker Miniatures in Vancouver, Washington, talks about how she built a truly unique take on the friendly local game store. Find out how Robyn started by buying and selling miniatures online and expanded the business into a fully fledged miniature powerhouse. If you've ever thought about carrying miniature games in your store the business model (pun intended) that Robyn has built is one you should 100% be paying attention to.
Links Mentionedhttps://www.mindtaker.org/
https://facebook.com/mindtakerminis
https://www.instagram.com/mindtakermini/
A digital marketing strategy is crucial to your game store's success. In order to grow, you need to get your store in front of new customers and the most effective way to do that is online using strategies like Google ads, email marketing, social media, and content marketing. This is where the Manaverse Marketing Agency comes in.
We bring in new customers to your online store and physical store front using a comprehensive digital marketing strategy that we build around your brand and existing operation, and then implement for you. Book a 30 minute strategy session with us to get your game store marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to manaversesaga.com/mma to book your call and let's take your game store to the next level.
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Brendan Carrion, email marketer/game designer/podcaster with Athoria Games in Arizona, is on the podcast to talk about the nuts and bolts of marketing a game store and getting new customers, what makes Athoria Games tick, and discuss the state of the gaming industry as a whole.
Good times. Don't forget to connect with Brendan here.
Links Mentionedhttps://www.athoriagames.com/
https://www.thecarrion.com/
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