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The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?
๐ Why You Should Listen:This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways.
Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company.Paul Brenner: SVP of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media.
Meet Our Guests:
The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes.Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation.Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience.Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands.Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement.
What You'll Learn:
๐ Listen Now:๐๏ธhttps://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/
Dan Hight - https://www.linkedin.com/in/danhight/Paul Brenner - https://www.linkedin.com/in/pabrenner/
๐ฌ Connect with Dan and Paul:
๐ Don't Forget:If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!- Tim
P.S. Have feedback or questions? Email us at [email protected]
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Curious about how AI is disrupting media buying?
If so, then this episode is a must-listen!
We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. ๐ค
The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform.AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands.
Impact of iOS 14.5: Learn how the changes in iOS 14.5 have influenced media buying and how technology is being used to adapt to these challenges.Challenges for Small to Mid-Sized Brands: Find out what's holding back DTC brands spending between $3,000 and $90,000 a month on ads from scaling faster and spending more.
Future-Proofing with AI: Get insights into how Preflect's AI-driven platform automates ad buying, optimizes budgets, and adapts to platform changes seamlessly.
๐ Why You Should Listen:If you're a brand owner, marketer, or just someone interested in the future of AI in marketing, this episode is packed with valuable insights and practical advice. Brecker's journey from a college project to a successful AI platform backed by Mark Cuban is not only inspiring but also full of actionable takeaways.
๐ Listen Now:
๐๏ธhttps://www.theoohinsider.com/ai-media-buying
๐ฌ Connect with Brecker:
Social Media:@BreckerBrees๐ Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!- Tim
P.S. Have feedback or questions? Email us at [email protected]
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Ever wondered what it takes to go viral on DTC Twitter for the right reasons?
Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. ๐
๐ Why You Should Listen:
Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance.
B2B App Marketplaces: The research and conversation focuses on factors that impact app rankings, drawing parallels with consumer app stores like Google Play and Apple App Store. But Shopify's B2B nature makes it unique, find out why.
Reviews, Ratings, and Pieces of Flare: Discover the surprising factors that influence app rankings, including the impact of reviews, average review ratings, and the built-for-Shopify badge.
How To Win: Cory shares practical strategies for app store optimization, keyword usage, and the role that maintaining high review ratings plays.
The Power of Momentum: We discuss the impact of the "snowball effect" in app rankings. Apps that perform well continue to do so, thanks to momentum and social proof.
๐Download the Shopify App Store Analysis here:
https://www.alialearn.com/shopify-app-analysis๐ Listen Now:
๐๏ธhttps://www.theoohinsider.com/winning-the-shopify-app-store
๐ฌ Connect with Cory:
Social Media:@CoryGillEmail: [email protected]๐ Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!- Tim
P.S. Have feedback or questions? Email us at [email protected]
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS.
๐ง Episode Highlights:
Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months.
Identifying Pain Points: Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized solution. ๐
Incentive Structures: We unpack how misaligned incentives can disrupt business processes. Ben explains why agencies often struggle to productize their services. ๐
Plotting Your Course: Ben talks about the challenges and strategies for transitioning from an Agency to a SaaS company. "You're not going to get to where you want to go if you don't know where it is that you're trying to get to." ๐บ๏ธ
Monetizing Excess Value Creation: Learn why focusing on profitability instead of just revenue is crucial, especially in today's market. Ben shares how Platter aims to make and save money for their clients, at the same time. ๐ฐ
Saying No to Bad Revenue: Ben discusses the importance of recognizing and avoiding bad revenue. "The people with the least amount of money end up having the most amount of problems." ๐ซ๐ธ
The Role of AI: Discover how AI is integrated into Platter's operations and the importance of staying ahead of technological advancements. ๐ค
Self-Awareness & Vulnerability: Ben opens up about the importance of self-awareness and vulnerability in both personal and professional life. "Regret hurts a lot more than failure. Take the risk and do the things that consume your mind." ๐ง
๐ Why You Should Listen:This episode is packed with actionable insights and real-world experiences that can help you navigate your own entrepreneurial journey. Whether you're looking to transition from an Agency model to a SaaS company, or simply want to hear an inspiring story of resilience and innovation, this episode has something for you.
๐ Listen Now:
๐๏ธ https://www.theoohinsider.com/ben-sharf-platter
๐ฌ Connect with Ben:
Social Media:@BenSharfEmail: [email protected]๐ Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!- Tim
P.S. Have feedback or questions? Email us at [email protected]
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
Are you built to scale?
Built for sale?
Or built for fail?
TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if youโre thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands.
Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your businessAnd the seasonal dynamics that impact ad spendingDiscover what makes a company an attractive acquisition target and why owning brands could be a strategic move for agencies. Get insights on prioritizing effective merchandising over basic marketing, the risks and rewards of making significant business bets, and the common trap of chasing new ventures at the expense of expanding what already works. This episode is packed with actionable strategies for anyone looking to elevate their agency-operational acumen.
Scaling agencies is hard BUT there are a few common mistakes that can hinder growth and make them less attractive as acquisition targets - how do you know if youโre making them or not?
Thinking about starting an agency? Hereโs how to know when itโs the right time.
00:03:29-00:03:39 - "I'm making so much money for these guys. I should be doing this on my own and starting something else."BEWARE The Brilliant Bottleneck - Does this sound like anyone you know?
00:06:53-00:07:04 - "The Brilliant Bottleneck is where they are so involved in working in the business and they know where all of the deep tribal knowledge is buried. They know how it should look and feel, (so much so) that they themselves become the thing preventing the agency from actually scaling."The #1 Shortcut to Building a Better Business
00:16:09-00:16:19 - "It's a little bit of good old fashioned roll up your sleeves and figure it out. Talk to humans."Is the silent killer lurking in your day-to-day?
00:24:07-00:24:17 - "I think shiny object syndrome is the number one killer of great entrepreneurs because it pushes your focus to multiple places."Top 3 Things I Learned From Kyle Hunt:
Avoid being the "brilliant bottleneck": Agency owners should learn to delegate and trust their team, rather than being the bottleneck for decision-making and progress. This allows for scalability and growth.Be cautious of shiny object syndrome: Agency owners should resist the temptation to constantly chase new strategies and channels. Instead, focus on doing more of what is already working and optimizing those areas for better results.Plan ahead for peak seasons: Proper planning and preparation are key for successful peak seasons like Black Friday and Cyber Monday. Start planning well in advance to ensure smooth operations and avoid last-minute chaos.๐ง Connect with Kyle
Kyle offers a free 21-point agency assessment: If you are an agency owner in the one to five million dollars per year revenue range and looking to exit, you can reach out to Kyle Hunt for a free 21-point agency assessment to explore potential opportunities.Twitter: https://twitter.com/huntkyle
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There are more than 4.4M sites hosted on Shopify.
On Twitter https://twitter.com/igobylukasOn LinkedIn https://www.linkedin.com/in/lukastanasiuk/ With The Nice Agency https://www.theniceagency.co/
Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue ๐ค
Why does it matter?
Because media money drives interest. Interest drives intent.
And intent shows up as bricks or clicks - store visits or web visits.
Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone.
Would you consider that a success? Of course not.
Deloitte Insights ๐ฐ
"A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers"
A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%.
As the delay increases to five seconds, the bounce rate jumps to 90%.
This means that 9 out of every 10 customers will leave the site if it takes five seconds to load.
Now consider the opening question..."Why does it matter?"
Find out:
1) How the scam works ๐ฒ
2) How to identify if you or someone you're working with has been duped ๐ง
3) Why it matters to anyone responsible for driving traffic ๐
What does site speed and media mix say about YOUR brand?
00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand.
How much is a slow site costing?
00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32%."
Click-and-Mortar - How are offline retail and DTC most similar?
00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random"
Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam
Get in touch with Lukas here:Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands.
From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold OOH - how in a world saturated with fake influencers and AI, OOH advertising stands out as a genuine and authentic way to connect with consumers.
๐ Why Out-of-Home Advertising MattersZach emphasizes the tangible and real nature of OOH in a world filled with digital noise. He highlights the unique opportunity out-of-home provides to capture attention and engage with audiences in a meaningful, memorable way.
00:02:19-00:02:29 - "OOH is one of those few channels that is tangible. It's still real. And not to mention it's sleek, it's sexy. You throw some killer creative up on a board or on transit, people take note."00:06:18-00:06:29 - "Let's not lose sight of the fact that there is huge value in running BIG, bold, visual creative, that's fun, that's engaging, that's entertaining, and that gets eyeballs on the brand."๐ Data-Driven Strategies for Success
Discover how Black Valley leverages data to drive successful OOH campaigns. From analyzing customer clusters to creating timely and relevant offers, Zach shares insights on how data plays a crucial role in campaign planning and execution.
00:05:47-00:05:58 "I always laugh when execs or senior leadership will come into a room and they'll say, How can you justify this? And it feels so much like you're talking to your pops, like your grandfather back then. "Oh, when I was your age, hot dogs cost a nickel!" And look, yeah, that was true. But we're also not dying of polio, right? So some things have gotten better. Some things have changed. Let's open up our minds a little bit here." 00:09:02-00:09:12 - "I'm sure 2% to 5% of people are like, you know what? I could go for a chicken sandwich. But for the rest of them, it's like, look, you've planted the seed. And the seed is there. And it's going to grow. And you're going to cultivate it."๐ Message of the Month: "Chill the F Out!"
In a world filled with hustle and bustle, Zach reminds us to take a moment to relax and enjoy life. Remember, it's all going to be okay. So, take a deep breath, put down your phone, and spread some positivity around you.
00:30:57-00:31:07 - "Chill the fuck out. Everyone relax. It's all going to be OK."Connect with Zachary Padres here ๐ค
LinkedIn: https://www.linkedin.com/in/zpardes/Check out the Black Valley media collective here: https://blkvlly.com/Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Top 10 Takeaways ๐ฐ
Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS.Incrementality testing is critical to determining the true impact of different marketing channels. Try This: Match market tests can help identify the incremental revenue generated by specific channels.Balancing media spend between creative and actual media is essential. Creative plays an important role in driving performance and can be overlooked. Consider: Effective ad dollars and the relationship to creative dev.Traditional media, like OOH, can be truly incremental and complementary to digital channels like Facebook and Google. Why: Reaching new audiences.Over-attribution can occur when multiple platforms take credit for the same conversion. Pro Tip: Limit the number of digital channels and focusing on the ones that drive the most results can help avoid over-attribution.Transparency in messaging during sales events, like Black Friday or Cyber Monday, is table stakes. Brands should avoid misleading or confusing customers with any sale message to maintain a positive customer experience.User-generated content (UGC) is under leveraged in promoting sales. Brands should consider creating more entertaining and relatable content that resonates with their target audience.Brands should prioritize email and SMS programs, as well as website optimization, to maximize customer retention and lifetime value. Avoid over-optimization from a content standpoint. Instead of creating highly tailored creative for existing customers, focus on distilling the brand and product in a way that is universal and engaging to a broader audience. Pro Tip: Be cohesive.When working with media partners, prioritize those who provide input and expertise on creative strategies. Their insights can help optimize the effectiveness of out-of-home, TV, or direct mail campaigns.Key Moments ๐
00:02:09 - Media Buying and Budget Optimization00:03:31 - Balancing Creative and Media Spend00:07:10 - Incrementality and Attribution00:08:19 - Over-Attribution and Marketing Efficiency00:09:10 - Starting Points for E-commerce Media Buying00:10:13 - Channel Expansion and Over-Targeting Issues00:12:18 - Incrementality Testing and Match Market Analysis00:14:58 - Why NOT To Nurture Existing Customers with Paid Media00:17:01 - How To Know When to Explore New Marketing Channels00:22:00 - Black Friday/Cyber Monday Biggest Mistakes๐จ OOH Case Study ๐จ
Don't forget to download the Out-of-Home case study mentioned in the episode.
https://www.theoohinsider.com/downloads/case-study-geneo/Connect with Chris Rigas and Markacy ๐ค
LinkedIn: https://www.linkedin.com/in/chris-rigas-b03079b1/Email: [email protected]: https://www.markacy.com/To listen to the episode, head over to [Podcast Platform] or vi
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Are you struggling to track and measure ROI from your marketing mix?
Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.
๐ข Marketing Measurement: Balancing Data and InsightsWe've all heard the saying...
"I know half of my marketing works. I just don't know which half."
Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of our marketing efforts.
In this episode, our guest, Phoenix Ha, shares her insights on how to balance the need for tracking and measuring every marketing dollar with understanding the full buyer's journey.
On Having Hard Conversations About Data
00:14:13-00:14:24 - "I believe in pure honesty, even if it hurts."
On Data Bias
00:15:06-00:15:16 - "What's the name of the platform? Google. It's biased. I cannot go after biased data because I suffered the consequences."
On Using Data to Inform and Optimize Strategy
00:20:21-00:20:32 - "I can optimize the landing page to show this beanie, but the next three are going to be a snapback. And why don't we create a bundle, increase conversion, reduce the amount of clicks"
On iOS 14.5
00:05:47-00:05:58 - "Cataclysmic. I call it the 'AdPocalypse'."
On the Founder's Journey
00:07:26-00:07:36 - "I think that's the beautiful part is the journey and falling in love with the process"๐๏ธ Origin Story: From Modeling to Marketing
Phoenix Ha's origin story starts as a model at a young age, where she developed a passion for the business side of the industry. After a chance encounter during medical school, Phoenix decided to go all-in on a career in marketing.
Phoenix has worked with brands like RVCA, Oakley, and Disney, and has led teams of media buyers for some of the fastest-growing DTC brands in the world. But it was the challenges brought about by the iOS 14.5 update that led Phoenix to discover her true passion for data-driven marketing.
Today, she is the co-founder of AdBeacon, a platform that helps brands track and optimize their marketing efforts.
๐ AdBeacon: Solving the Challenges of MeasurementAdBeacon utilizes first-party data, to provide brands with a comprehensive view of their marketing performance. With AdBeacon, marketers can track the entire customer journey, from the initial click to the final purchase.
Which channels and campaigns are driving new customers ๐Optimize landing pages based on purchase data ๐And even analyze the impact of specific models or creative elements on revenue generation ๐ฐ
The platform offers unique insights, like the ability to parse out๐ง Connect with Phoenix
Twitter: https://twitter.com/_phoenixhaLinkedIn: https://www.linkedin.com/in/phoenixha/Email: [email protected]
Checkout AdBeacon here https://www.adbeacon.com/Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Struggling to separate the signal from the noise in your marketing attribution?
๐๏ธ Podcast Episode RecapIn this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer.
Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively.Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust.
By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results.๐ฐ Top Highlights
With more than 100M survey questions observed each year, Jeremiah helps us understand how "hard to measure" channels like TV, Radio, and OOH, contribute to the overall marketing funnel for some of the world's fastest-growing DTC and e-commerce brands. Jeremiah emphasizes the importance of specifically understanding what motivates customers to buy and bridging the gap between offline and online buying experiences.The correlation between different marketing channels and their impact on the buyer's journey is a key factor in optimizing marketing strategies.TV advertising is an underutilized channel that can provide credibility and reach new audiences, but it requires patience and a longer-term perspective.Key Moments
00:16:43-00:16:54 - "60% plus of people take more than a week to make their first purchase."00:27:12-00:27:22 "I actually think TV gives you, it gives your brand more credibility than just throwing up a Facebook ad, right? There's a bigger barrier to being on TV and especially on having a good TV ad. I think that tells people you're a legitimate brand. You're real."00:30:46-00:30:56 "Asking people 'How long they knew about your brand before purchasing' can be really valuable."๐ข Message from Jeremiah
"If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters."
๐ Recommended Resources
Nine Operators Podcast: Jeremiah recommends this podcast hosted by four entrepreneurs who run nine-figure businesses. Gain valuable insights into planning, operations, and running a successful business. Listen here๐ง Connect with Jeremiah
Twitter: https://twitter.com/JeremiahPrummerLinkedIn: https://www.linkedin.com/in/jeremiahprummer/Email: [email protected]To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit
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In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success.
[00:02:32] Traditional marketing's evolution.
[00:09:10] SEO Hack - Podcasting for local dealers.
[00:15:11] Offline attention arbitrage
[00:17:27] Traditional advertising vs digital advertising.
[00:20:06] The challenges of digital marketing.
[00:23:58] Dealers going dark during COVID.
[00:28:23] The ultimate grassroots credibility.
[00:32:38] Tracking website traffic correlations.
[00:33:45] Thinking differently for profitability.
[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.
[00:40:19] Traditional vs. digital marketing.
[00:43:08] Mindshare and advertising effectiveness.
[00:46:54] Traditional ad channels and cost.Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.
[00:02:58] Brick and mortar mindset.[00:06:28] Billboards and modern media.
[00:11:39] Exploitable value in billboards.
[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising
[00:16:40] Long-lasting impact of billboards.
[00:22:02] LifeLock's bold marketing strategy.
[00:25:36] RideshareTV - backseat tablet advertising.
[00:32:02] Young people deleting social media.
[00:37:02] Targeting for OOH.
[00:41:17] Out of Home and direct mail.
[00:44:00] App integration into screens.
[00:50:33] Video production and short clips.
[00:52:27] Content distribution strategies.
[00:55:53] Accountability and motivation.
[00:59:44] Changing marketing mix drives success.
Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/
And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?
In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising.
The trigger for this revision was a profit warning by social media company Snapchat.
The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses.
Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet.
As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team.
[00:01:07] Lowering long-term ad forecast.[00:03:42] The long tail revenue.
[00:07:18] Programmatic as a bad deal.
[00:11:14] Local regional sales strategy.
[00:14:29] Laggy comment section on LinkedIn.
Full episode at https://www.theoohinsider.com/thelongtailTry our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Or click here https://shorturl.at/kmsw1
Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.
We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both.
Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/
Key Moments
[00:00:09] Podcasting challenges and growth.
[00:04:58] Dominating attention in physical spaces.[00:07:12] Billboard campaigns targeting specific audiences.
[00:12:05] Terrible show notes and SEO.
[00:13:57] Detaching from perfectionism.
[00:19:59] YouTube shorts viewership strategy.
[00:23:20] Explosive YouTube growth.
[00:25:37] Building media brands with AI.
[00:28:43] Podcasting changing lives and businesses.
[00:33:19] The magic of billboards.
[00:36:20] Growing social accounts through algorithms.
[00:38:46] Cheap and effective advertising.
[00:42:49] Ramen profitable?
[00:47:13] AI and people with lots of tabs.
[00:53:03] Deterministic measurement and market feedback.
[00:56:12] The power of niche media.
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV".
The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint.
They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing".
Key Moments:
[00:06:05] How does context shape content consumption?
[00:07:18] Context and relevance in media.
[00:10:34] Building a streaming content network.
[00:14:08] Branded content in OOH.
[00:21:24] Programmatic sponsorships and independent shops.
[00:25:14] Falling effectiveness of advertising online.
[00:32:25] Passing data in programmatic advertising.
[00:34:15] Being a participant in active feedback and shaping media.
[00:38:27] Why should we take OOH advertising seriously?
[00:41:49] Digital advertising and news platforms.Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Learn About:
The 4 Pillars for Performance Marketers Using OOH
In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"
They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike.
And check out some of these key moments:
[00:06:30] Running direct response test.
[00:10:34] SaaS or FinTech application.
[00:12:27] Branded search and campaign awareness.
[00:15:53] Channel diversification and mindset shift.
[00:17:41] The halo effect of OOH advertising.
[00:26:26] Impact through wrapped delivery trucks.
[00:27:07] Critical Creative for CAC
[00:39:38] Negotiating media buying strategies.
[00:45:01] How To Measure OOH Advertising and Results.
Mentioned links:
https://www.theoohinsider.com/guests/simon-mills/
https://georgestgrowth.com/
https://www.linkedin.com/in/troweactual/
https://www.linkedin.com/in/simonmills3/Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.
We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.
Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.
Links:
Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/
Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/
And Check Out Exposure Agents Here: https://exposureagents.com/
Key Moments:
[00:05:51] Why is it important to show up?
[00:07:08] Street sampling and market research.
[00:010:47] Event marketing as a part of your strategy.
[00:12:14] Choosing the right event venue.
[00:15:24] Alternative marketing ideas and tactics.
[00:20:34] Memories of McDonald's French fries.
[00:22:41] Festivals and the last mile of marketing.Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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What makes "Fake OOH", fake? Who gets to decide?
Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.
We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing?
This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry.
And checkout some great examples of CGI-Generated OOH here:
https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr
Get in touch with David directly at [email protected]
Key Moments:
[00:05:10] A visual dining experience.
[00:09:31] "Fake OOH"
[00:011:02] Anamorphic billboards and social media amplification.
[00:17:06] Virtual billboards and perception.
[00:19:19] Where's the line between spec art and a lawsuit?
[00:23:01] Creative 3D video effects IRL.
[00:27:22] How brands are executing against these objectives.Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience.
We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.
Key Moments:
00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we discuss the challenges posed by ad blockers, VPNs, and the shift to a cookie-less future.
The Growth of Location-Based Marketing: The global market for location-based marketing services is projected to reach $232 billion by 2030, driven by the widespread use of cell phones and advancements in technology.The Role of GPS: GPS on our phones exists primarily due to the need for public safety, particularly in emergency situations. The FCC mandated the inclusion of GPS capabilities on cell phones to enhance 911 services.The Evolution of GPS: GPS technology has come a long way since its inception, with improvements in accuracy and new standards being deployed. GPS is now responsible for an estimated trillion-dollar impact globally.Transition from Interest and Intent to Behavior and Movement: Traditional digital marketing focused on targeting audiences based on their interests and intent. However, location-based marketing shifts the focus to understanding consumer behavior and movement in the real world.Privacy Concerns and Changing Regulations: With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. This shift aligns with the changing landscape of consumer preferences and regulatory requirements.The Impact of Data Collection: Data collected for location-based marketing differs from online data collection for ad targeting. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance.Technology Advancements and Future Possibilities: Advancements in technology, such as the expansion of the Wi-Fi spectrum, will unlock new capabilities for location-based marketing. Improved indoor positioning and enhanced consumer experiences will be exciting developments in the coming years.
Our guest, Dan Hight, Vice President of Channel Partnerships at Placer, shares insights on the origins of GPS and how it has transformed the marketing landscape. From commercial real estate to advertising, we delve into the role of location analytics and true market intelligence in shaping the future of location-based marketing. Tune in to learn more and leave with a deeper understanding of this dynamic field.
Get in touch with Dan at [email protected] and visit https://www.placer.ai/ for a free trial of Placer.ai and to learn more.
Key Concepts and Highlights:Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
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