Episodit

  • A famous phrase often heard is "Your words matter." Whether you realize it or not, your words and thoughts profoundly impact your life. Your words and thoughts shape your life experiences and even your physical health. So, this revolutionary concept is that humans can alter their brain's physical structure by changing negative thought patterns and eliminating trauma. This transformation to heal the mind and heal the body is not a solitary act but a cooperative effort with Christ and the Holy Spirit.

    Science and Scripture: Converging Paths

    Scripture states that humans are created in Christ's image and embody both a soul and a spirit. The body is viewed as an exterior part, where true healing starts from within, specifically through the soul and spirit, by fostering a relationship with God. This is a belief that traditional science is finally catching up and proving these scriptural assertions.

    Mind Renewal and Healing

    Changing the way you perceive yourself is crucial. Identity in Christ becomes a cornerstone in this transformative journey as you focus on healing the mind and the body. One's beliefs empower thoughts and influence emotions and actions, ultimately defining outcomes. Here are some practical methods to reverse negative thought patterns, enhance your mental and physical health, and wear the armor of God in your daily life.

    Read the full show notes and access all links.

    Website for Connie Strasheim

    Connie's Book, Guard The Mind, Mend the Body

  • Launching You: How to Become an Author and Transform Your Life and Business

    There's a constant buzz about launching programs, courses, businesses, or books in the contemporary business world. However, beyond these traditional milestones lies a deeper, more personal launch that can drive growth, healing, and myriad opportunities in business. Learn more about how to become an author and how writing a book is not just about publishing words; it's about launching oneself into new dimensions of personal and spiritual fulfillment.

    The Power of Writing

    Writing a book can be a divine process where personal faith and professional aspirations intertwine. It's a journey marked by transformative experiences and profound insights. The act of writing, particularly a memoir, often serves as a therapeutic process, guiding individuals through phases of hurt, healing, and ultimately helping others.

    Embracing Faith and Healing Through Writing

    For many, faith plays a crucial role in navigating the complexities of life. The journey of writing a book often begins with a divine nudge—a call to transcribe one's experiences, lessons, and wisdom onto the page. This process can be particularly significant during periods of difficulty, such as a wilderness season, where faith is tested and personal hardships are prevalent. On the journey of how to become an author, individuals often discover a path to healing and greater understanding through their writing.

    How to become an author: From Personal Hardships to Professional Growth

    Writing about personal experiences, even those fraught with hardship can open doors to incredible opportunities. Whether overcoming health issues, family crises, or other significant life challenges, documenting these experiences can ultimately empower others. Personal stories of resilience and faith are therapeutic for the writer and serve as powerful testimonies to assist and inspire others facing similar obstacles.

    Launching You: Beyond the Book

    The essence of writing a book often goes beyond mere publishing. It's about launching the author into new realms of opportunity. A compelling example is presented through stories where book authors, grounded in faith and personal transformation, have seen their writings open significant doors. Whether connecting with influential organizations or sparking new career developments, the act of writing can catalyze unexpected and extraordinary outcomes.

    About Sherry Ward

    Founder and CEO of Square Tree, Sherry Ward is a seasoned publisher with over ten years in publishing. Her authors have been featured on numerous media outlets including CNN, Fox News, the Dr. Drew Show, and the OC Register. Square Tree has helped give authors a voice, from local state task force conferences to the United Nations.

    Read the Full Blog and access all links

    Free eBook - 5 Crucial Strategies to Start and Grow a Sustainable Business

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  • It is possible to create business success without social media.

    As a business coach for women, I often hear people say they do not want to be on social media. The world has told them that social media is the key to success. They are frustrated with social media because it isn't generating the desired results—attracting the right people who want to pay for their services. Every time, I assure them that it is possible to achieve business success without social media.

    Why would you want to avoid social media?

    As a business coach for women, I frequently hear women say that they hate social media. But they've been convinced that they can't create success without social media.

    Some of the reasons why women want to avoid social media include - it is:

    Time-consuming. Expensive and cuts into the bottom line. A trigger for doubt. An imposter syndrome instigator. Pay-to-play and it feels impossible to reach soulmate clients. Tiring, and they want a simplified, more powerful, and effective way to show up online and attract clients. A distraction - the dreaded scroll! Being a business coach for women, it's essential to help women find more work-life balance.

    You get it if you have felt any of the emotions listed above. Social media can drag you down. And let's be honest. It can impact your work-life balance. When you feel overwhelmed by aspects of your business, like social media, you will be more irritable in your personal life, especially as a mom.

    This is why, as a business for women, I focus heavily on growing your business without social media.

    Is it possible to be a business owner and avoid social media altogether?

    This may sound crazy, but I believe it is. As a business coach for women who want to create success without social media, I've seen it happen multiple times. But for those who want to be on social media but want to avoid the distraction and limit time spent on it, know that is possible, too.

    Ways to use social media without having to be on social media all the time.

    Maybe you want to be on social media sometimes. It isn't all bad, after all.

    You want your brand and business to have a presence on social media, but you don't want to waste time creating content for it because you know there are better platforms where you can invest time and energy—platforms where you are more likely to be seen, heard, and discovered by your soulmate clients.

    Try these strategies. Read the full show notes.

    Register for the Online Visibility Workshop.

    To learn more about growing your business, download the free eBook, 5 Crucial Strategies to Start and Grow a Business for Sustainable Success.

  • The Path to Financial Health: Strategies to Increase Profitability

    Embrace these strategies to increase profitability and take proactive steps to ensure that your business thrives both now and in the future.

    Three Key Strategies to Increase Profitability

    Ensuring the financial health of a business is a critical component that can determine both success and longevity. Many business owners, especially women, struggle with managing their business finances efficiently, often due to an entrepreneurial mindset that needs shifting. Understanding the three key strategies to increase profitability and reframe your money mindset can relieve stress and lead to more achievable financial goals.

    The Shift from Entrepreneur to CEO

    The primary strategy involves making a mental shift from thinking like an entrepreneur to thinking like a CEO. Entrepreneurs often do everything themselves, becoming "scrappy" to make ends meet. However, this can lead to burnout or stagnation in business growth. Transitioning to a CEO mindset means taking a step back and focusing on running the company. This involves understanding the business's financial health and planning strategically for growth and sustainability. The emphasis shifts from solely serving clients to also creating a healthy business structure that can scale.

    Long-Term Perspective and Planning

    Adopting a long-term perspective is critical to the three strategies to increase profitability. This means thinking beyond immediate returns and considering the business's growth over three, five, or even ten years. This shift allows business owners to move past the day-to-day chaos and focus on strategic planning for the future. It's essential to consider what the business is being built for and the long-term goals, which could include an exit strategy or building a company that can be sold.

    Personalized Financial Guidance Based on Personality

    One innovative strategy for managing business finances is recognizing that individual personality traits impact how financial information is processed. Different business owners require different presentation styles for financial data. This understanding has led to the development of personality quizzes that identify financial personalities and tailor financial strategies accordingly. This approach reduces stress and increases confidence in handling business finances. It's not just about the data; it's about how this information is presented and understood based on individual preferences and strengths.

    About Kristen Hillman

    Kristen Hillman is the founder and CEO of Viticula, LLC. Before launching Viticula, Kristen spent over 25 years working for private equity investment and management companies in accounting and finance leadership roles. Her expertise lies in empowering founders and CEOs to make confident and informed decisions while creating predictable profitability, growth, and achieving long-term goals. She helps her clients adopt strategies to increase profitability.

    Website for Kristen Hillman

    More Resources

    Matthew 25:14-30

    Free Resources for Entrepreneurs 37 Bible Verses for the Christian Entrepreneur to live by

    Read the full shownotes and access all links

  • The Power of Pinterest for Business: Tips and Insights for Pinterest Marketing Strategies

    Pinterest has emerged as a powerful tool for businesses looking to drive traffic to their websites and grow their online presence. You can leverage Pinterest for business success. Learn different Pinterest marketing strategies, common pitfalls, and practical advice for getting the most out of the platform.

    Understanding Pinterest: A Search and Discovery Engine

    Pinterest should be viewed not as a social media platform but as a search and discovery engine, much like Google, with a visual twist. Users flock to Pinterest for ideas and inspiration rather than for social interaction. This key distinction sets it apart from platforms like Instagram, where the emphasis is on social engagement. Think of Pinterest as a library where people come to curate their own lives, in contrast to Instagram's bar-like atmosphere where social interaction is the focus.

    Should Your Business Be on Pinterest?

    For businesses that thrive on web traffic—be it for leads, ad income, or other revenue streams—Pinterest can be an invaluable tool. However, its utility varies depending on the nature of the business. For instance, local businesses that rely on a community presence may find Pinterest less effective due to its broad, global reach. Conversely, businesses with a national or international audience can significantly benefit from Pinterest's traffic-driving capabilities.

    Challenges and Successes with Pinterest Marketing Strategies

    Many businesses invest years into Pinterest, posting content religiously, and still need help to see significant conversions. The cold nature of Pinterest's audience means that engagement and growth can be slow, often taking six to nine months to see substantial results. While warmer traffic sources like podcasts and summits may yield faster growth, the cold traffic from Pinterest signifies a different kind of success. Given the platform's unique audience behavior, even achieving a steady trickle of email sign-ups from Pinterest is notable.

    About Kate Ahl

    Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing agency. Her company has worked with over 1000 Pinterest accounts over the last 10+ years. Their goal is to help business owners understand how to leverage the platform to grow their email list, find cold leads, and make more sales. Kate is a Pinterest speaker, teacher, podcaster, and strategist.

    Simple Pin Media Website

    Additional Resources

    Learn more strategies to grow your business without social media by downloading the free eBook 10 Strategies to Grow your business without Social Media

    Grow Your Business without Social Media

    Access full show notes and all links

  • Using Bundles effectively to grow your email list fast.

    It is immensely beneficial to grow your email list fast because the value of an email list cannot be overstated—it serves as a critical marketing tool, helping build community, keep audiences engaged, and maintain a presence in the minds of potential clients.

    What are Bundles, and how can they help grow your email list fast?

    Amid growing concerns about email list size and the intimidating prospect of expanding it without constantly relying on social media, there lies a solution in using bundles to grow your email list fast. Bundles are packages of various resources, templates, or courses that hold substantial value and are all focused on a unified theme. Bundles offer contributors a platform to showcase their paid resources, often bundled at a reduced price or even for free, to entice a broader audience. The primary objective is to grow your email list fast by offering significant value within a limited timeframe. Even if the recipients aren't ready to hire immediately, they might refer services to others.

    Katedoster.com

    The Power of Collaboration

    Collaboration and community are pivotal in growing an email list using bundles. Engaging with a network of trusted business owners and experts ensures the bundled resources are top-notch and genuinely valuable to the targeted audience. Building connections with business owners also helps combat the isolating nature of running an online business, fosters meaningful connections, and provides more cross-promotional opportunities.

    Planning and Execution: The Backbone of Successful Bundles

    Success in launching a bundle hinges on meticulous planning and execution.

    Here are some key steps to consider: Market Research and Theme Selection: Perform market research to understand the audience's needs and interests. This helps in selecting a relevant and compelling theme for the bundle. Pitching to Contributors: Develop a clear pitch template and reach out to potential contributors. Personalizing pitches and providing a professional vision of the bundle project is essential to gain their interest and participation. Content Collection and Pre-Launch Preparations: Once contributors agree to participate, collect their information, including headshots, bios, and the resources they'll provide. Create promotional materials and ensure everything is ready well before the launch date. This step is crucial to avoid last-minute rushes and ensure a smooth operation. Additional Resources

    Access the hype event - learn quick strategies for systems and SEO workflows that increase visibility

    Purchase the complete bundle

    Read the full show notes and access all links in the blog post
  • How to Master Marketing, Sales, and Live Launches for Your Business- Learn how to sell without selling

    Learn how to sell without selling. If you're feeling stuck or are struggling to attract new clients to your business, these strategies are for you. Using Buki's actionable advice, you can turn your mindset around and help your business thrive.

    The Journey of an Entrepreneur

    Entrepreneurship can lead you down many different paths before you find where you have been called to be. Your initial business venture may have shown great success, but not all triumphs last forever. Experiencing a downturn can leave one feeling like a failure, but this period of reflection and spiritual guidance can also lead to new paths and greater understanding.

    Embracing Digital Transformation

    The shift from offline to online business strategies is pivotal in many entrepreneurial journeys. Launching a YouTube channel, despite initial skepticism and limited knowledge about the platform, can become a significant turning point. Sharing your unique insights and strategies from past experiences can help you connect with a broad audience.

    YouTube, in particular, is a powerful tool for visibility and audience engagement. It's not just about the number of subscribers but also about the quality of interactions and the ability to nurture relationships over time. Utilizing YouTube for live launches and integrating it with other social media platforms like Instagram enhances its effectiveness as a nurturing tool.
    Link to Treena Little Episode

    Building a Funnel Strategy

    Creating a funnel strategy involves a series of steps that effectively lead potential clients through the sales process. This approach can begin with the sale of low-ticket digital products. These products help generate leads and bring new people into your ecosystem. They serve as an introductory point, allowing potential clients to get a taste of what you offer. Consistent nurturing through high-quality content on platforms like YouTube is crucial in warming up these leads.

    Weekly live streams or pre-recorded videos provide valuable insights and maintain engagement. When it's time for a live launch, the audience is already primed and familiar with your expertise. They have been spending time with you each week on your channel and feel like they know you. This nurturing process makes the transition to high-ticket sales smoother and more effective.

    Structuring a Live Launch to sell without selling

    Executing a successful live launch requires careful planning and a clear structure. Buki's most successful format has been a five-day challenge. Each day of the challenge should focus on delivering valuable content and actionable tasks, ensuring participants see real benefits. The key to engagement is not just delivering information but creating an interactive and supportive environment. Including Q&A sessions and encouraging participants to share their wins and challenges fosters a sense of community.

    Access the full shownotes and all links

  • Personal relationships influence business success.

    From the bedroom to the boardroom, creating an environment that supports and nurtures both personal and professional relationships is crucial for success in business. Personal relationships have a significant impact on business trajectories. Discover how to manage these influences for greater entrepreneurial success.

    The Importance of Relationships from the Bedroom to the Boardroom

    Recent statistics show that a significant portion of people who experience divorce remarry, driven by an inherent need for connection and security. This insight underscores the human desire for meaningful relationships that impact various facets of life, including business. Healthy relationships bolster mental and emotional well-being, which are critical components for achieving professional success.

    Integrating Personal and Professional Relationships

    Personal and professional relationships are intertwined, each influencing the other. Business success often stems from the ability to manage and nurture personal relationships effectively. For instance, setting healthy boundaries and fostering an environment of mutual respect at home can translate to improved business dynamics and leadership skills.

    Communication and Vulnerability form the Bedroom to the Boardroom

    Open communication and vulnerability are cornerstones of strong relationships. Expressing wants, needs, and desires clearly and honestly fosters trust and intimacy from the bedroom to the boardroom. Communicating effectively with clients, colleagues, and stakeholders is critical in business. Establishing a personal brand and sharing one's unique skills require a level of vulnerability similar to that in intimate relationships. Therefore, honing these skills in personal settings can significantly enhance professional interactions and build stronger, more trusting business relationships.

    Addressing Social Disconnection

    Women, in particular, often have a network of friends who fulfill various emotional roles. These friendships are vital, but when they overshadow the role of a partner, it can lead to a sense of disconnection within the primary relationship. Recognizing how platonic relationships affect intimacy with a partner is essential. By addressing and repositioning these dynamics thoughtfully, women can improve their personal relationships and, in turn, their professional lives.

    About Naketa Ren Thigpen

    As the #1 Balance (and) Relationship Advisor in the World, activating power couples and potent humans, I can attest to the power of being
    Intentionally Selfish. After a successful career helping families push through trials caused by trauma, lost confidence and communication challenges impacting intimacy within their relationships, I broke barriers and glass ceilings when I decided to break-free from outdated expectations and binding patriarchal definitions that limit the ability for humans to self-actualize.

    Formerly trained as a Licensed Clinical Social Worker, I’ve architected my core professional skill set as a Psychotherapist, Trauma Specialist, Sexology and Relationship expert with strategically infused tenets of coaching to set a new bar and create ripples inside the personal development industry.

    Naketa's website

    Additional Interview with Naketa about intimacy

    Read the full show notes and access all links
  • What you think about yourself and say to and about yourself will determine how your day, week, month, year, and life go.

    It is crucial to think before you speak. When you open your mouth and say things about yourself or anyone else, you are opening the door for Satan to step in and create chaos in your world. If you have found yourself thinking negative thoughts and saying negative words, it is imperative to adopt a positive mindset practice.

    Don't Speak Negative Things About Yourself

    It is essential to think before you speak because what you say can be used to take advantage of you. Satan is waiting for every opportunity to distract you and pull you away from your foundation in Christ. He lurks about, waiting to convince you that your identity is what you think and say about yourself, not what your identity in Christ says about you.

    Examples of why you need to think before you speak When you think before you speak, you will discover more peace. Your mindset will determine your outcomes. How to implement a positive mindset practice to develop the mindset of Christ. My suggestion is to adopt the practice of my 7 Cs which are: Catch the negative thoughts before you speak them out loud. Challenge the negative thoughts. Are they realistic? Would Jesus think them about you? Would a friend or loved one think that way about you? Confess the lack of belief, negative thoughts, negative emotions, and any negative phrases you say and ask for forgiveness. Collaborate with the Holy Spirit and ask Him to give you strength, knowledge, and wisdom to change your thoughts and to increase your faith in Christ. Change your thoughts and the words you speak. This takes daily practice. Control - as you commit to this positive mindset practice and actively do it daily, you will have more control over your thoughts, emotions, and the words you speak. Confidence will become second nature as the negative thoughts decrease and you focus on your belief in Christ as your Savior and what is possible through Him.

    If you do not actively change your thoughts and avoid speaking negative words out loud, they may become your reality. Words are powerful. Choose them wisely so as to manifest the life Jesus has for you, not the things of the world. You, with the help of the Holy Spirit, can change your life, one thought and one word at a time. Get to it!

    Schedule a call with me to learn more about my services and how I work with my clients to achieve an effective positive mindset practice.

    If spending time on social media is triggering negative thoughts, know that you can grow your business without social media. Download this free eBook to learn ten strategies to help you.

    Read the full show notes and access all links.

  • Combat burnout and leverage AI to get more time back for your business

    AI, particularly tools like ChatGPT, has allowed business owners to streamline their processes while maintaining their unique brand voices. Learn how to leverage AI and revolutionize content creation, save time, and still sound authentically "you".

    Leverage AI as Your Virtual Assistant

    In today's fast-paced business world, every entrepreneur wishes for more hours in the day. You can reclaim time in your day when you leverage AI to serve as your virtual assistant. AI can handle many tasks that consume precious hours. From generating content outlines to researching client avatars, AI simplifies these processes, allowing business owners to focus on higher-level tasks that drive growth.

    More on AI

    Content Creation Made Easy

    One of ChatGPT's standout features is its ability to create content. However, it's crucial to remember to use AI-generated content only after editing it. A good guideline is to follow the 80-20 rule: use 80% of what ChatGPT provides, and ensure you refine the remaining 20% to reflect your unique voice. This practice not only maintains the authenticity of your personal brand but also safeguards against copyright issues.

    Custom Instructions for Consistency

    A significant aspect of using ChatGPT efficiently is setting up custom instructions. This feature allows you to program ChatGPT to understand your brand's voice, values, and target audience. By doing so, the AI-generated content will be tailored to sound like you, making the editing process smoother and faster.

    AI in Practical Applications

    Practical applications of ChatGPT that can be game-changers for business owners.

    Developing Presentations and Courses

    ChatGPT can assist in creating presentation outlines and slide decks, offering ideas for each slide. This feature is particularly beneficial for those who struggle with visual content creation. Additionally, if you're developing an online course, ChatGPT can help outline the course structure, ensuring you cover all necessary points comprehensively.

    Social Media and Marketing Strategies

    Another area where AI proves invaluable is creating consistent and engaging social media content. Business owners can ask ChatGPT to generate a week's worth of social media posts tailored to their audience. Business owners can ensure their content remains relevant and effective by inputting specific instructions, such as including calls to action or focusing on specific themes.

    About Laura Templeton

    Laura Templeton is a highly sought-after keynote speaker, trainer, and client attraction specialist who is passionate about helping businesses and organizations create connection with clarity, confidence, and compassion. With over a decade of experience in the industry, Laura has established herself as an authority in the field of client attraction and sales.

    Laura's website

    Additional links and resources

    Learn More about how you can grow your business without social media

    Work with Robyn

    Read the full show notes and access all links

  • Personal values, dropping comparisons, and building confidence.

    Aligning with our values is not just about finding personal joy but also about creating a meaningful and fulfilling life and business.

    The Happy Mom Mindset

    This book provides valuable guidance for moms and anyone looking to build confidence and ward off the perils of comparison.
    "Comparing yourself to others or to an impossible standard is never useful. We usually compare ourselves and try to do it all because we fear that we don't measure up but end up falling short of an impossible standard."

    The Power of Values in Life and Business

    It is so important to understand your values and align your life and business with those personal values. Recognizing our values is crucial for personal fulfillment and success. Values are not about what's universally good or bad but about what uniquely lights each person up. Dropping the judgment in what you think you should value more or less is the first step in embracing personal values.

    Checking in on your values

    Make a List: Write an extensive list of things that matter to you in different areas of your life—personal, professional, financial, health, relationships, and spiritual. Prioritize: Narrow down this list to the top five values that resonate most with you. These are the values that align deeply with your core. Reflect: Regularly check in with yourself to ensure your daily actions and decisions align with these core values. Battling Comparison with Confidence

    Comparison is a natural human tendency but a destructive tendency that often leads to feelings of inadequacy or failure. We can step away from this comparison trap when we know and honor our values. Understanding what truly matters to us allows us to operate from a place of inner confidence. When we are grounded in our values, we are less likely to judge our accomplishments against someone else's achievements. This shift in mindset reduces the "compare and despair" syndrome and opens up space to appreciate others for who they are without feeling threatened or diminished.

    More on comparison

    A New Perspective on Success

    Embracing your values allows you to reshape your perspective on success. Instead of working towards goals based on societal standards or external validation, individuals can set and pursue deeply meaningful goals.

    Read the full show notes and access all links included

    Visit Molly's Website

    Free Resource

    If you would like to learn more strategies to grow your business without social media, download my free eBook: 10 Strategies to Start and Grow a Business without Relying on Social Media.

  • The key to healthy finances is understanding your budget and managing your debt appropriately.

    Don't let the term "inventory" deter you. Whether you're running a product—or service-based venture, managing assets, understanding balance sheets, and navigating the complex waters of entrepreneurship are invaluable to having healthy finances in your business.

    The Importance of Understanding Your Numbers

    Knowing your numbers is critical for healthy finances and business success. Entrepreneurs should stay updated on various financial documents, such as balance sheets and profit and loss statements, to fully understand their numbers.

    Balance Sheets and Profit and Loss Statements

    1. Balance Sheet: This provides a snapshot of your business's financial health at a given point in time. It lists all your assets (what you own) and liabilities (what you owe). Understanding your balance sheet is crucial for knowing how well your business can meet its debt obligations and handle unexpected expenses.

    2. Profit and Loss Statement: Unlike the balance sheet, which is a snapshot, a profit and loss statement (P&L) is more like a rearview mirror, showing your business's performance over a specific period. It includes your revenue, costs of goods sold, and various expenses. Reviewing this monthly helps you keep track of your financial performance and identify any anomalies or opportunities for improvement.

    By regularly reviewing these statements, entrepreneurs can make informed decisions about taking out a loan, investing in new assets, or adjusting pricing strategies which all add up to having healthy finances.

    Navigating Debt in Business for Healthy Finances

    Debt is a significant concern for many entrepreneurs. The right kind of debt can be beneficial, while the wrong kind can be devastating. Ciara provides practical advice on managing debt wisely:
    1. Good Debt vs. Bad Debt: Not all debt is bad. For instance, an SBA loan or a line of credit can be constructive if used wisely. The key is understanding why you need the debt and ensuring you can manage repayments.
    2. Debt for Investment: Using debt to invest in your business, like buying a building or necessary equipment, can be a good move. However, taking on debt to cover operational shortfalls without addressing the underlying issues is perilous.
    3. Personal Guarantees: Be aware of personal guarantees when signing leases or loan agreements. These can put your personal assets at risk if your business fails to meet its financial obligations.

    Turning Losses into Wins

    You hope you will never be in a crisis, but the key to being prepared if one does hit is creating a mindset of resilience. By mentally preparing and building the right habits, you can navigate difficult times more effectively and emerge stronger.

    Read the full show notes

  • Business strategy for YouTube: creating the right type of content to amplify your brands reach

    The allure of YouTube lies in its sustainability as part of your business strategy. Content creation for YouTube can continue to attract views for months and provides lasting opportunities for client engagement and conversion.

    Content Creation for Business Strategy Differentiating Content

    You want to focus your content creation on what works for you and your business. You are not trying to reach the masses; you are trying to reach your soulmate clients. Think about your soulmate clients and create content targeting that specific niche audience that is ready to invest.

    The Right Content Mix for Business Strategy

    As you plan your content creation, you want to create a mix of educational and community content. Educational content should address specific pain points your soulmate clients face, while community content helps build trust and connection.

    Example: Health Coaches

    For health coaches, avoid broad topics like "how to lose weight." Instead, focus on advanced topics that address your soulmate clients' specific issues, such as managing cortisone levels or tailored health strategies for particular demographics.

    Optimal Posting Frequency

    Trena recommends posting once a week. This consistent yet manageable frequency helps build a library of valuable content that continues to attract and convert viewers.

    Utilizing YouTube's Features for Optimal Business Strategy Audience Retention and Engagement

    YouTube provides detailed analytics that shows audience retention and engagement. By analyzing these metrics, you can refine your content to keep viewers engaged and encourage them to explore more of your videos. High audience retention signals to YouTube that your content is valuable, leading to better placement in searches and recommendations.

    Thumbnail and Title Strategy

    Contrary to traditional SEO practices, YouTube thrives on engaging titles and thumbnails. Your title and thumbnail should pique curiosity. Instead of "How to Lower Your Cortisone Levels," try "5 Proven Ways to Transform Your Health by Lowering Cortisone Levels." This approach grabs attention and increases your click-through rate, which is crucial for YouTube's algorithm.

    The Role of Quality and Authenticity Production Quality

    While having high production quality can help, it's not the be-all and end-all. Trena points out that raw, authentic content often performs just as well, if not better, than highly polished videos. The key is to deliver value and connect with your audience on a personal level. You want to ensure that you provide whatever the title of your video promised viewers you would address.

    Equipment and Setup

    You don't need a professional studio to start. A decent smartphone camera, a ring light, and a quiet, well-lit space can suffice. Focus on ensuring clear audio and avoiding distractions in your background.

    About Trena Little

    Trena is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures. She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.

    Trena's Website

    Learn more about small business marketing Strategy

  • Following God's Path to Total Body Wellness and Business Success

    We may have a plan for how we want things to go and how we plan to achieve total body wellness, but listening to God's plan is essential, as he often has bigger and better plans in store. Linda Bailey's story is about resilience, passion, and unwavering faith.

    A Transformative Collaboration with Robyn Graham

    Linda's business took a remarkable turn when she joined forces with Robyn Graham, a seasoned business strategist and coach. Together, they embarked on a transformative journey that saw Linda's business thrive despite significant personal challenges. This collaboration highlighted the value of the processes and procedures they implemented and showcased the potential for growth and success.

    The Power of Processes and Automation

    Solid systems and processes are imperative to growing your business and preparing for life's obstacles. Systems and methods provide structure and stability in your business, even when you are pulled away for other matters.

    Systems to Keep Your Business Running Smoothly

    Overhauling the Website: Creating a user-friendly website optimized for client conversion. Building Automation Series: Streamlining business automation to save time and provide client connection Effective Blogging and SEO: Optimizing blog posts for SEO to draw in new clients and convert readers into clients. Engaging Email Marketing: Creating emails that your subscribers want to read and engage with, focusing on driving engagement, which leads to conversions

    After working with Robyn to make these changes in her business, Linda is now ranked number 2 on Google for one of her main search terms. Focusing on implementing a solid SEO strategy, like the one Robyn taught Linda, makes a huge difference.

    For all business coaching needs, Robyn Graham is your go-to expert. Connect with Robyn to transform your business the way Linda Bailey did.

    Read the full shownotes and access all links

  • Holistic Leadership Strategies: Power, Authority, and Influence in Faith and Entrepreneurship

    Holistic leadership strategies incorporate your values, such as faith, and help you embrace your identity in Christ.

    Unveiling Holistic Leadership Strategies: Power, Authority, and Influence in Faith and Entrepreneurship

    The journey through holistic leadership, which encompasses faith and personal growth, is an intricate and fulfilling adventure.

    What is holistic Leadership?

    Holistic leadership involves leading ourselves first, then our intimate circles, and finally, our professional and organizational contexts.

    Holistic leadership integrates various facets of life—personal, intimate, professional, and organizational. It begins with leading oneself and progresses to influencing and guiding family, relationships, and professional environments. The essence of holistic leadership is the ability to grow and help others grow, maintaining integrity and moral authority throughout.

    Understanding power, authority, and influence for holistic leadership.

    There are many misconceptions surrounding power, authority, and influence. Younger generations often reject these concepts due to past abuses and negative connotations. However, at their core, these elements are inherently positive.

    Power: Sacred and meant to do good, reminiscent of God's dynamic creative power. Authority: Derived from the Latin word "auctoritas" (author), it represents giving birth to something and enriching life. Influence: From the Latin "influere" (to pour into), it signifies a life-giving force, reflecting how our interactions can help others grow.

    These principles tie back to the creation narrative,

    Holistic Leadership Strategies reject the negative use of power

    Distinguishing between good and bad uses of power is crucial for a good leader. Authority and influence should serve to uplift and create, not to control or diminish. Many fall into pride, greed, and fear traps, leading to destructive behaviors and decisions that stray from God’s intentions. A focus on humility, grounded in truth and geared toward fostering collective growth, helps avoid these traps.

    Integrating faith and holistic leadership strategies.

    Faith plays a pivotal role in leadership, offering a moral compass and a source of strength and guidance. The Holy Spirit is available to believers as a source of wisdom and leads our conversations and decisions, underlining the importance of aligning leadership with Christian values. Faith-centered leadership encourages reliance on Christ’s teachings and the embodiment of His love and service in all leadership endeavors.

    The role of women in leadership

    Women have unique power and dignity, particularly within leadership and motherhood. He highlighted women's invaluable role in nurturing and guiding others, whether physically through motherhood or professionally, as coaches and mentors. The feminist movement brought significant progress but also pressures that sometimes caused women to overcompensate or lose their unique qualities. Embracing the nurturing and creative spirit intrinsic to women aligns with holistic leadership principles and fosters a balanced and supportive environment.

    Holistic leadership strategies guarding against the misuse of authority.

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  • Creating a client onboarding process is a necessary step to continue serving your clients and scaling your business.

    You must have a thorough and automated client onboarding process. You have worked to establish the know, like trust factor with your new client, and now they are ready to invest in your services. A new client is going to pay to learn more from you. It is your job to make this feel like a Disneyland experience. You want your new clients to feel comfortable and confident that they chose to work with you. Let's make this a great experience.

    How to Establish Your Client Onboarding Process What to Include for Low Ticket Items

    These low-ticket items could include a low-priced membership or courses under $1,000. For your low-ticket items, you want to start with an invoice and then present the contract or terms of service for them to read through. Clients should also receive an automated email with links to all platforms and logins. You want to make things as seamless and easy for clients as possible. We are servant leaders. We are here to serve our clients.

    What to Include for High Ticket Items

    Your client onboarding process for high-ticket items is essentially the same process. You want to start with an invoice and then present the contract. Make sure that a lawyer has created your contract and clearly outlines any refund policies you have. Clients should receive an automated email with links to all platforms and logins, a way to access calendar reminders and replays. An additional personal touch of an onboarding gift, a handwritten birthday card, and an offboarding gift are all nice personal touches. Keeping this contact with your client is an additional way to let them know you are here to walk them through this process of working together.

    Client Journey past the Onboarding Process

    How can you better serve your clients and have a lasting client relationship?

    Intake During Onboarding: During your client onboarding, you should ask targeted questions to help guide you as you work to serve your clients' needs. 3-month check-in: Check in with the same questions you asked during your onboarding process to continue to help you serve your client. You also want to ask clients: What has helped you so far in our time together to help you find success? It is also important that your client outlines what success means to them(helping others, making more money, expanding their reach, etc.). 6-month check-in: Use the same questions from your 3-month check-in and also ask: What is one thing that is most pivotal to your success that I have helped with? What should we add to the program? What could we take away from the program?

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  • When anxious or in doubt, remember that God communicates with us in myriad ways, including Scripture and others.

    Have you ever questioned whether God speaks to us in this day and age? He does! God communicates with us even when we don't recognize the need to hear from Him.

    God speaks to us in myriad ways.

    Recently, I was reading the book of Exodus. Moses was quite a guy, a hero, in many ways. But when God first asked him to rescue the Israelites from the Egyptians, Moses had a lot of doubts. He questioned why God would choose him and even asked God to choose someone else. In addition, he wondered what to say if people questioned why they should listen to him.

    How often do you question whether God is speaking to you? Do you question your purpose or your ability to fulfill it? I have. A million times!

    Trusting in the unseen is difficult, especially when life and business are challenging or overwhelming or when one feels weary.

    The story of Moses is an example of trust. And an example of salvation. Both apply to our lives today.

    Salvation is a daily blessing from the Holy Spirit, a result of Jesus' death, resurrection, and ascension into heaven.

    In Exodus 14, the Israelites reach the Red Sea, and Pharoh and his army are on their tails. Upon seeing Pharoh's army, the Israelites cried out to Moses that they should have stayed in Egypt and died there. They lost trust in God. Moses told them to be still and watch for God to save them. God reminded Moses that He was there to use his staff and hold it over the water to part the sea so the Israelites could cross it and be saved. When Moses listened, the sea was parted for the Israelites. They were saved.

    I am paraphrasing and shortening the story. But the point is that God provided help for Moses so that he could accomplish what God called him to. And he still provides for us today and communicates with us so that we know what to do . . . if we listen.

    How do we know God communicates with us today? Read the full show notes and access all links.

    Let's connect if you struggle with a negative mindset as you try to grow your business and feel like you are doing "all the things" with minimal results. Schedule a free strategy call with me to learn the next best steps to grow your business with simplicity and peace.

  • Finding mental health solutions is increasingly important as the percentage of children and adults who experience mental health challenges has risen in the last five years.

    When looking for mental health solutions it is essential to look at the whole body and find the right team of people to help discover what components are missing from your life. The brain is an organ, and when it is not taken care of, you will see signs and symptoms that often present themselves as some section of mental illness.

    The family unit is the first line of defense in mental health healing.

    Mental health happens within the context of a healthy family unit. Mental illness is not something that is experienced on the sidelines. Healing mental health is not about sending someone away for an hour and hoping that someone else can fix them. Mental health as a holistic approach includes a family unit pressing in tight and being part of why someone wakes up and heals, surrounding the individual with love and support. When the rest of the world begins moving away and setting boundaries, the family unit provides love and support, whether all in the same house or not. Kids need a team for mental health healing.

    Looking for early warning signs

    Moms are the cornerstone of each home. They sense what is happening with their children and husbands and constantly seek solutions for their families' needs. When we prioritize the role of Moms keeping a pulse on all that is going on in the home and empower moms with what early warning signs of mental illness look like, it can help decline the number of mental illnesses.

    Moms are already noticing when their children's sleep patterns change or if their appetite patterns shift; they are aware of friendships dissolving and see when their children lose interest in different activities.

    Mom's are Amazing!

    Teaching moms how to recognize these potential early warning signs of a more significant mental health illness allows families to not always chalk up these changes as typical teen and tween behavior. Yes, all kids struggle in the tween/teen years to some degree, but knowing what could be typical and what seems like a greater cause for concern is something a mom, with the proper knowledge of what to look for, can help discern.

    Unique answers for mental health solutions in Children

    Helping our children find the right solutions for their mental health healing requires providing the right environment. There are so many different options and recommendations from various doctors and therapists. Look at the whole picture of your child's environment and tune into what they specifically need.

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  • Entrepreneurship is overwhelming and exhausting at times, as is life. We are pulled in many directions: career, family, friends, caregiving, volunteer duties, etc. We need to pray most during these times, but we don't always know how to pray.

    Life is a responsibility and a lot of it. It's okay when we feel weak because it's too much, or we may be burnt out and don't even know what to pray for. Times like these are when you need the Holy Spirit because the Holy Spirit will pray for you.

    In Romans 8:26, Paul says, "In the same way, the Spirit helps us in our weakness. We do not know what we ought to pray for, but the Spirit Himself intercedes for us with groans that words can not express. This assures us that we are not alone in solving our problems. When you feel so anxious, worried, fearful, doubtful, or exhausted that you don't know what to pray, ask the Holy Spirit to intercede for you. God will answer.

    God is helping you pray, illuminating your fear of asking Him for help. When you pray or ask the Holy Spirit to intercede, ask according to God's will. We all want certain things, relief, or outcomes, but remember that as hard as it is to trust and believe His will, His plan for us is much better than ours.

    God Works For Good

    Paul reminds us in Romans 8:28 that God works for the good of those who love Him, who have been called according to His purpose. All things. Not only some things, all things. The world is full of evil, and bad things will happen, but Christ overcame the world and can turn any circumstance into good. Remember that God is working for His purpose - to accomplish His purpose for us.

    When you accept and love Christ as your Savior and have a renewed mindset through the work of the Holy Spirit, you will trust in God more. Seek security in Him, not in earthly treasures.

    When negative emotions or thoughts swirl out of control, stop, breathe, and remember that you are sanctified through the Holy Spirit. That means He is willing and able to pray for you, and every day, He molds you to be more like Christ. As we become more like Christ, we recognize our true identity.

    Don't grow your business alone.

    If you feel overwhelmed trying to grow your business, you have resources. Check out my services. I offer business reviews and group and one-to-one coaching options. Ditch the overwhelm and get the support you need to have more clarity and grow your business faster.

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  • God is the answer to overcoming shame, learning to forgive yourself, and stopping living in a cycle of guilt.

    This is not a political conversation. It is a healing journey about overcoming shame through God's love. If the topic of abortion is an emotional trigger for you, please hit pause and find a better episode for you. We want to help you protect yourself.

    Finding Unveiled Freedom

    Many of us go through life covering ourselves with a veil to hide some piece of ourselves that may be shameful or too traumatic to share. Lifting this veil that has become a barrier to you and God is the first step to overcoming shame. You need to lift this veil and reveal your flaws, weaknesses, and insecurities, and you will see that when you show the true nature of who you are to the Lord, he still has a plan for you. God can still use you despite your shortcomings, flaws, and all that you have been through.

    What is shame?

    Shame is a Silent, hurtful, and misleading emotion.

    Shame is a combination of what we keep inside ourselves. When we hold in negative emotions and thoughts of being unworthy, we build shame into our very being. This shame can lead to sickness and manifest into physical symptoms in our bodies, to the point that our shame is destroying us from the inside out.

    Finding the Genesis and overcoming shame by facing it head-on

    Shame often doesn't happen from a single event, even though the event can magnify the shame. It is important to find your Genesis. Where did the beginnings of shame start with you? Part of overcoming shame is to face it head-on at the root of where it began so that you can find forgiveness, close the door to that event, and move forward.

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    About Latoya Mathews

    Latoya Mathews is a grace-filled healing coach and speaker who has earned a reputation as a beacon of hope for leading women who have experienced abortion, from shame and self-condemnation to wholeness and freedom. After taking her own traumatic, solo healing journey, Latoya is on a mission to unravel the shackles of guilt, pain, and regret that bind countless other women. She is on a mission to ensure women that overcoming shame through God's love is possible.

    www.latoyamathews.com

    Learn more about taking care of your mental health and battling shame and anxiety with the book You, Me, & Anxiety.