Episodit
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On this episode of The Story Engine Podcast, I sat down with Josh Elledge, founder of Up My Influence, to unpack how he helps podcasters attract high-quality clientsāwithout resorting to pressure, awkward pitches, or sleazy tactics.
Josh shares how he uses podcasting as a powerful, generous tool to connect with ideal clients and create meaningful business relationships. We talk about the systems heās built, how he filters for fit, and how showing up with generosity and intention can lead to consistent, aligned growth. If you're a podcast host or service-based business owner, this one is packed with gold.
In This Episode
[00:03:22] ā The surprising philosophy behind Up My Influence: connection before conversion
[00:07:08] ā How Josh fills his pipeline with the right prospectsāby inviting them as guests
[00:12:45] ā Why the āgo-giverā model works (and how to do it without being manipulative)
[00:19:30] ā Filtering with integrity: how Josh qualifies ideal clients during the podcasting process
[00:26:12] ā What most podcasters miss when trying to monetize (and how to fix it)
[00:33:01] ā The real ROI of a podcastāand itās not downloads
[00:39:15] ā Joshās behind-the-scenes process for client attraction without burnout
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If youāve ever hesitated before posting on LinkedIn or wondered if itās really worth your time, this episode is for you.
I sat down with Scott Aaronāa master of consistency, confidence, and connection on LinkedInāto unpack the story behind his hard-won presence on the platform. We explored not just his tactical strategies (which are powerful), but also the deeper personal evolution that helped him show up authentically online, day after day.
Whether you're brand new to LinkedIn or want to use it more strategically to grow your business, Scottās story is a clear reminder that confidence is built, not bornāand visibility pays compounding interest when you stay in the game.
In This Episode
[00:03:12] The LinkedIn mistake most people make (and how to fix it fast)
[00:06:49] Scottās first post: what he learned by hitting āpublishā despite fear
[00:12:33] Why showing up consistently creates ācompound interestā in your business
[00:18:07] How Scott rebuilt his confidence from scratch after hitting rock bottom
[00:23:54] Kyle reflects Scottās growth in a powerful, emotional story mirror moment
[00:28:21] The exact daily strategy Scott uses to create content and real connections on LinkedIn
[00:34:15] What it really means to lead with valueāand why it always works
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Unlock the secret to attracting "power buyers"āthe kind of high-value clients who are eager to invest in your expertise. In this episode of The Story Engine Podcast, Iām diving deep into the secret of attracting those high-value clients who are ready and eager to invest in your expertise. I sit down with brand strategist and messaging expert Fabi Paolini to explore her unique methodology for crafting a magnetic brand message. Weāll uncover how to position yourself as an authority, showcase your "angle of mastery," and create messaging that speaks directly to premium clients.
In This Episode
[02:15] What makes "power buyers" different from the average client?
[07:40] How to uncover your unique angle of mastery
[14:20] The biggest messaging mistakes that drive away high-value clients
[21:35] How to position yourself as the go-to expert in your industry
[30:10] Actionable steps to start attracting power buyers today
If you're ready to take your messaging to the next level and bring in the right clients, tune in now! š§
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I just wrapped up the first-ever Story Pro Mastermind Live Retreat, and in this episode, Iām taking you behind the scenes. This wasnāt just another mastermindāit was a transformational experience designed to help speakers, coaches, and experts refine their messages, connect deeply, and elevate their impact.
Iāll share why I created this mastermind, what made it different from other events, and the powerful breakthroughs that happened in the room. If youāre a speaker looking for real feedback, true collaboration, and a space to grow alongside other experts, this episode is for you.
š¹ Want to take your speaking game to the next level? Applications for the next mastermind are openāemail me at [email protected] to join.
ā³ [00:00] Welcome & Behind-the-Scenes Look
I take you inside the Story Pro Mastermind Live Retreat and what made it such a unique experience.ā³ [03:25] Why I Created This Mastermind
Past group programs didnāt create the transformation I knew was possibleāso I built something that would.ā³ [07:45] Connection Over Content
Most events overload attendees with speakers but fail to facilitate real relationships. Hereās how I structured the retreat differently.ā³ [12:30] Gift Sharing: Setting the Stage for Value Exchange
Members kicked things off by offering their unique skills, from business coaching to breathwork sessions, creating a culture of generosity from day one.ā³ [18:20] The Referral Party Strategy
I designed small group networking pods that unlocked immediate joint venture opportunities among attendees.ā³ [24:50] Transformational Hot Seats
Members brought their biggest personal and business challenges to the tableāleading to some of the most powerful breakthroughs of the weekend.ā³ [30:10] Leading from the Front
Even as the mastermind host, I stepped into the hot seat to refine my own talk in real time with the groupās feedback.ā³ [37:15] The Stage is the Ultimate Activation Point
This retreat wasnāt just about learningāit was about action. Attendees will return in July to deliver their talks live, ensuring they turn insights into impact.ā³ [42:30] Want to Join the Next One?
I share details on how to apply for the next mastermind and why this could be the game-changer for your speaking career.š Listen now & be part of the journey!
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Have you ever felt like you had to over-deliver to prove your worth? Whether in masterminds, on stage, or in content creation, many leaders make the mistake of trying to provide all the value themselvesāonly to leave their audience overwhelmed instead of transformed.
In this episode of The Story Engine Podcast, I'll share a hard-earned lesson: True leadership and influence come from creating space for others to rise. I unpack how this realization transformed my mastermindāand how the same principle can elevate your speaking, coaching, and leadership.
Episode Highlights:
ā³ [00:04:12] ā The biggest mistake I made in my mastermindāand how it applies to speaking.
ā³ [00:10:25] ā Why over-delivering can hold back your audienceās transformation.
ā³ [00:18:47] ā The key shift that makes speakers truly impactful on stage.
ā³ [00:26:55] ā How structure, community, and deadlines drive real progress in masterminds.
ā³ [00:35:20] ā Where in your own work are you trying to prove yourself instead of creating space?If you're a speaker, coach, or leader who wants to make a real impact, this episode is a must-listen. Tune in now!
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What does it take to lead at the highest levels? CEOs, founders, and executives face immense pressure, and the difference between thriving or burning out often comes down to leadership mastery. In this episode of The Story Engine Podcast, Andreas Pettersson shares his journey across multiple continents and industries, revealing the key strategies elite leaders use to stay resilient, make tough decisions, and build high-performing teams.
Episode Highlights:
ā³ [00:03:15] ā Andreasā journey: From global business leader to executive coach.
ā³ [00:09:42] ā The biggest leadership challenges facing CEOs today (and how to overcome them).
ā³ [00:17:30] ā Why high performers struggle with burnoutāand the secret to lasting resilience.
ā³ [00:25:10] ā The CEO mindset shift that separates great leaders from the rest.
ā³ [00:34:45] ā How Andreas helps top executives unlock their full leadership potential.Whether youāre leading a company or striving for next-level leadership, this episode is packed with valuable insights.
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What separates a podcast that fades away from one that scales, grows, and profits? In this episode of The Story Engine Podcast, I sit down with Billy Samoa Salibi to uncover the strategies behind building a highly successful podcast or YouTube channel in todayās digital world. Billy breaks down what most podcasters get wrong, how to structure a show for growth, and why now is the best time to start your own podcast.
Episode Highlights:
ā³ [00:01:11] ā Billyās journey from Hollywood filmmaker to podcasting expert.
ā³ [00:04:34] ā Kyle reflects on podcasting for 350+ episodes
ā³ [00:07:35] ā The biggest shift in podcasting: Why success today is about niche, community-driven content rather than mass appeal.
ā³ [00:13:01] ā The #1 mistake new podcasters make
ā³ [00:20:40] ā The 3 pillars of podcast success:
ā³ [00:28:53] ā Billyās turning point
ā³ [00:34:12] ā Billyās breakthrough moment on Clubhouse
ā³ [00:43:58] ā Billyās final advice: Donāt waitāstart now. Take action, build your platform, and make an impact.
Whether youāre a beginner or looking to take your podcast to the next level, this episode is packed with valuable insights. Listen now on The Story Engine Podcast.
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What makes trust workāand why is it so hard to build? In this episode of The Story Engine Podcast, trust expert Daryl Stickle takes us on a deep dive into the psychology of trust, sharing insights from his decades-long career. Youāll hear real-world stories, unexpected insights, and practical strategies for strengthening trust in business and life.
In This Episode:
[07:51]The Superpower of Vulnerability [13:43] Building Trust in Hostile Environments [21:46] The Importance of Benevolence in Trust [28:06] Overcoming Leadership Challenges [40:24] Reflections on Growth and LearningThis is a powerful conversation you donāt want to miss! Listen now.
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What does it truly mean to be wealthy? Is it just about money, or something deeper? In this powerful episode of The Story Engine Podcast, we sit down with Jerremy Newsome to explore his incredible journeyābuilding and losing millions, discovering spiritual healing, and finding a deeper purpose.
Jerremy shares how a life-changing moment in a self-development course shattered his old beliefs and led him to a new definition of prosperity. He also reveals a bold vision for the futureāhis new podcast, Solving Americaās Problems, and his ultimate goal: running for President in 2032.
Episode Highlights:
ā³ [00:03:31] ā The moment that changed everything: A question that left Jerremy speechless and redefined his approach to life.
ā³ [00:08:56] ā The five levels of spirituality and how they impact wealth, success, and fulfillment.
ā³ [00:16:46] ā Jerremyās latest project: A podcast tackling Americaās biggest challengesāeducation, politics, and unity.
ā³ [00:37:42] ā The childhood vision Jerremy kept secret for decades (and why heās finally stepping into it).
ā³ [00:44:55] ā Kyle reflects Jerremyās story back to him in an unforgettable moment of storytelling mastery.This is an episode filled with wisdom, transformation, and an inspiring call to action. Listen now on The Story Engine Podcast.
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Why do so many businesses struggle to find the right marketing partners? On this episode of The Story Engine Podcast, Behdad Jamshidi shares the hard truths about hiring agencies, avoiding common pitfalls, and the strategy behind connecting businesses with the right marketing experts.
Behdad Jamshidi, a marketing matchmaker, dives deep into why business owners keep hitting dead ends with agencies and how his approach creates lasting partnerships that drive real results.
We Disscuss
ā³ [00:02:35] ā The biggest mistake businesses make when hiring agencies
ā³ [00:10:45] ā How agencies oversell and overpromiseāand what to do instead
ā³ [00:22:01] ā Why businesses fail to give marketing strategies enough time
ā³ [00:34:47] ā A powerful moment of business freedom: Scaling while traveling -
On this episode of The Story Engine Podcast, I break down why relying too much on a script can actually weaken your impact and hurt your conversions. Iāll show you how to internalize your message so deeply that you can step on stage with confidence, without clinging to a script for dear life.
I used to believe that the key to delivering a powerful talk was having the perfect scriptāevery word polished, every slide dialed in. But over the years, Iāve realized that mastery doesnāt live on a pageāit lives in your presence, your connection, and your ability to adapt in the moment.
Episode Highlights:
ā³ [00:02:15] ā Why scripts feel safe but actually create distance between you and your audience
ā³ [00:10:43] ā The difference between memorizing your message and embodying it
ā³ [00:22:30] ā A clientās real-life story: How he handled a complete tech failure on stageāand won over his audience
ā³ [00:35:12] ā The storytelling frameworks that allow you to flow naturally in your talks -
On this episode of The Story Engine Podcast, We discusses the critical role of storytelling for experts and how many fail to leverage their personal narratives effectively. He emphasizes the importance of resonance in storytelling, explaining how connecting emotionally with an audience can inspire trust and action. Through a case study of a tax professional, we illustrate how refining a message and incorporating personal stories can lead to significant improvements in audience engagement and conversion rates. We conclude with a reminder of the unique value that personal stories bring in an increasingly competitive landscape.
In This Episode
Many experts dismiss storytelling as irrelevant or manipulative. The way solutions are communicated is as important as the solutions themselves. Overloading audiences with information can lead to disconnection. Personal stories can inspire trust and drive action. Resonance in storytelling connects emotionally with the audience. Understanding client pain points is crucial for effective storytelling. Accessing personal stories can transform how experts relate to their audience. A case study illustrates the power of storytelling in a professional context. Simplifying messages can lead to higher engagement and conversion rates. Personal stories are irreplaceable in a world of AI and information overload.We Discuss
00:00 The Importance of Storytelling for Experts 04:28 Understanding Resonance in Storytelling 09:23 Finding Stories That Resonate 14:19 Case Study: Transforming a Tax Professional's Approach 19:26 The Unique Value of Personal Stories -
On this episode of the Story Engine podcast, we discusses the 'Experts Gap'āthe disconnect that occurs when experts fail to effectively communicate their knowledge to their audience. We emphasize the importance of understanding audience needs, overcoming misconceptions about structure in talks, and the anatomy of a high converting presentation. By focusing on authority stories, addressing audience beliefs, and creating urgency for action, experts can bridge the gap and enhance their impact. The episode concludes with a success story illustrating the transformative power of structured communication. In This Episode The Experts Gap occurs when experts fail to connect with their audience. Experts often design messages that satisfy their own understanding rather than the audience's needs. Structure in communication is not inauthentic; it enhances clarity and connection. A well-structured talk allows for emotional connection and audience engagement. The anatomy of a high converting talk includes three key questions: Should I listen to this? Will this work for me? Should I act now? Authority stories help establish trust and relevance with the audience. Addressing audience beliefs is crucial for effective communication. Creating urgency for action is essential for conversions. Structure liberates creativity and amplifies authenticity in presentations. Success stories demonstrate the effectiveness of structured communication.
We Discuss
02:33 The Misconceptions of Expert Communication 05:57 Anatomy of a High Converting Talk 08:47 Crafting Authority Stories 11:58 Addressing Audience Beliefs 14:54 Creating Urgency for Action 17:45 The Power of Structure in Storytelling 20:02 Real-Life Success Story: Nima Ramani 23:00 Conclusion and Call to Action -
On this episode of the Story Engine Podcast, We are talking to David Gonzalez, a renowned connector in the digital marketing space. David shares his journey from hosting the Internet Marketing Party to creating transformative Think Tank experiences. He discusses the importance of vulnerability in mastermind settings and how he has evolved from being a connector to showcasing his own expertise through the Experts Council. The conversation highlights the significance of creating safe spaces for deep connections and personal growth, as well as David's aspirations for the future. In This Episode David is known as the 'serial super connector' in the digital marketing space. The Think Tank experience allows for deep vulnerability and problem-solving. Creating safe spaces is essential for honest discussions among entrepreneurs. David's journey reflects a personal transformation from connector to leader. The Experts Council aims to provide tailored solutions for high-level entrepreneurs. David emphasizes the importance of meritocracy in his events. Vulnerability can lead to significant personal and professional breakthroughs. David's passion for connection stems from his childhood experiences. The Think Tank sessions have led to life-changing decisions for participants. Self-compassion and kindness are key focuses for David in 2025.
We Discuss
05:26 The Power of Connection and Think Tanks 10:26 Creating Safe Spaces for Vulnerability 15:33 The Evolution of David's Passion Projects 20:27 The Birth of Experts Council 25:14 The Unique Value of Curated Experiences 30:26 Reflections on Personal Growth and Future Vision -
On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executives in the podcasting landscape and the transformative power of sharing personal stories. In This Episode Every business could benefit from podcasting. Understanding your audience is crucial for success. Authenticity resonates more than high production value. The sales cycle can be shortened through effective podcasting. Imposter syndrome is common among executives starting podcasts. The 'Three P's' framework is essential for podcasting success. Creating a personal connection with the audience is key. Podcasts can serve as a powerful marketing tool. It's important to focus on your unique experiences. Podcasting is an infinite game, not a one-time win. We Discuss 11:06 Understanding the Audience 18:11 The Challenges Executives Face 25:22 Burnout and the Need for Clarity 29:49 The Desire to Be Seen 35:55 The Journey of Transformation 42:27 Connecting and Closing Thoughts
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On this episode of the Story Engine podcast, host Kyle Gray speaks with Adrianna Foster, a clinical hypnotherapist and transformational trainer. They explore the power of hypnotherapy in addressing deep-seated belief systems and the subconscious mind. Adrianna shares her insights on the importance of embracing discomfort for personal growth, the role of shadow work in healing, and the significance of authenticity and self-expression. Through personal stories and unique approaches, they discuss how to identify pain points and desired outcomes in the journey of transformation.
In This Episode
Hypnotherapy can help address subconscious beliefs that control behavior. Many people struggle with the belief that solutions lie outside themselves. Embracing discomfort is essential for personal growth and transformation. Shadow work involves befriending fears and negative thoughts. Authenticity is key to solving personal and societal problems. Understanding one's gifts is crucial for fulfillment and happiness. Shame and guilt are significant toxic emotions that hinder progress. Personal stories of transformation can inspire others to seek change. Creating a supportive environment is vital for healing and growth.We Discuss
03:42 Understanding Hypnosis and Its Impact 06:30 Belief Systems and Client Transformation 09:41 Embracing Discomfort for Growth 12:50 The Role of Shadow Work in Healing 15:42 Unique Approaches to Client Experiences 18:45 Transformative Stories of Change 21:43 Finding Alignment and Ease in Life 24:44 The Power of Vulnerability and Authenticity 27:34 Closing Thoughts and Resources -
On this episode, I discusses the creation of the Dinosaur Oracle Card deck, the role of AI in enhancing creativity, and the development of personal tools for self-reflection and growth. I shares insights on how AI can facilitate deeper connections and imaginative projects, emphasizing the importance of creativity and human intuition in the process.
Join the waitlist for the Destiny Dinos Oracle Deck: Unearth Ancient Wisdom https://www.thestoryengine.co/dino
In This Episode
The Dinosaur Oracle Card deck was born from a collaborative and creative process. AI can enhance creativity by handling repetitive tasks, allowing for deeper exploration. Creating vision boards with AI can help visualize and manifest personal goals. AI can serve as a tool for self-reflection and emotional processing. The iterative process in creating the card deck led to better organization and creativity. Each dinosaur in the deck carries a unique message and reflection question. AI can help identify patterns in personal struggles and aspirations. The importance of connection and creativity in using technology is paramount. AI should be seen as a collaborator rather than a replacement for human intuition. Imagination is limitless when combined with technology, opening new avenues for personal growth.We Discuss
01:57 The Creation Of Destiny Dinos 15:26 Crafting a Vision for the Future 21:18 Creating an AI Therapist 26:58 The Power of Imagination and Connection -
On this episode, we discusses my innovative approach to leveraging AI in the creative processes, particularly in writing a book and developing a storytelling tool. I emphasize the importance of maintaining authenticity while using AI as a collaborative partner to refine ideas and enhance audience engagement. The conversation also covers the creation of the Authority Story Creator, a tool designed to help users craft compelling narratives that resonate with their audience. Create your story at: https://www.thestoryengine.co/create
On This Episode
Kyle emphasizes a balance between authenticity and AI's capabilities. He discusses the iterative process of refining his book with AI. The importance of audience focus in content creation is highlighted. AI serves as a collaborator, not just a tool, in his creative process. Kyle's approach involves defining clear goals for his projects. He shares insights on creating concise and impactful content. The Authority Story Creator was developed to aid storytelling. Empathy-driven storytelling fosters deeper connections with audiences. Kyle's tools aim to simplify the storytelling process for users. He expresses optimism about the future of AI in content creation.We Discuss
00:00 Harnessing AI for Creative Processes 06:48 Creating The Book 10:10 Building The Authority Story Creator 19:23 Future Prospects and AI Integration -
On this episode of the Story Engine Podcast, I'll discuss the concept of 'The Cost of Getting Through The Day' and how it relates to personal growth and creativity. I share personal experiences with anxiety and the feeling of just getting through the day, emphasizing the importance of recognizing and reframing fear as a tool for growth. I encourage listeners to create a vision for their future that excites them and to actively work towards it, rather than succumbing to survival mode. In This Episode The cost of doing nothing can lead to regret and shame. Anxiety-driven choices often result in unproductive patterns. Naming fears can help in addressing them effectively. Reframing fear as a tool can empower personal growth. Creating a vision for the future is crucial for motivation. Daily practices like journaling can help focus intentions. Recognizing small progress is important for self-acknowledgment. Understanding the roots of fear can lead to healing. Survival mode can hinder creativity and fulfillment. Embracing creativity is essential for a meaningful life. We Discuss 10:24 Understanding Fear and Anxiety 18:19 Creating a Vision for the Future 31:10 Re-enrolling in Your Vision
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On this episode, We discusses the transformative process of having a sales call with oneself. We emphasizes the importance of self-reflection, commitment to personal vision, and the need to address limiting beliefs. Through personal anecdotes, we illustrate how taking time for introspection can lead to profound reinvention and alignment with one's true self. The conversation culminates in practical steps for listeners to engage in their own self-enrollment and daily practices that nurture growth and clarity.
In This Episode
The sales call with yourself is an intimate process. Self-reflection is crucial for personal growth. Many focus outwardly instead of inwardly. Reinventing oneself requires commitment and clarity. Daily practices help maintain alignment with vision. Identifying obstacles is the first step to overcoming them. Past successes can inspire future actions. Setting goals should excite and energize you. Overwhelm and procrastination are common pitfalls. Self-compassion is essential in the growth process.We Discuss
00:00 The Importance of Self-Reflection 07:32 Reinventing Yourself 20:34 Daily Practices for Alignment - Näytä enemmän
