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Welcome to The Golden Age of Orthodontics, hosted by Dr. Leon Klempner and Amy Epstein. In today’s episode, we're thrilled to be joined by Dr. Maz Moshiri, a faculty member of Align Technology since 2013 and co-founder of the Aligner Intensive Fellowship. This online residency has helped nearly 5,000 orthodontists worldwide master the art of clear aligners. Dr. Maz dives deep into the future of orthodontics, sharing his insights on the latest innovations in aligner technology, the integration of AI and CBCT, and the critical role of balancing clear aligners with fixed appliances. He also provides a thoughtful discussion on Orthodontic Service Organizations (OSOs), weighing the pros and cons of joining one and highlighting the importance of choosing the right OSO for long-term success. Whether you're an industry veteran or a newcomer, this episode offers invaluable perspectives on staying ahead in the rapidly evolving world of orthodontics. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[2:51] Amy introduces Dr. Maz Moshiri, and he discusses the current state of clear aligners and customized digital braces [8:29] Dr. Maz shares his thoughts on AI and machine learning [13:47] Dr. Maz discusses the integration of CBCT[15:44] Dr. Maz discusses how graduates are prepared to enter the field of orthodontics and how he determines whether to use clear aligners or exercise the option of fixed appliances in his practice[22:19] Dr. Max shares his insights on the future of the OSO model and the importance of choosing the right OSO if joining is your decisionKEY TAKEAWAYS:
Direct print aligners also allow you to vary the thickness of the aligner and defined areas, which changes the biomechanics and can increase stiffness. This is intriguing because it may make the aligners more effective clinically, potentially using fewer attachments.AI will not replace an orthodontist. For your patient to achieve the desired goals, you need the correct diagnosis and the doctor involved in tracking the progress.It is beneficial for an orthodontist to have several resources available to move teeth because one way does not fix all problems. Having options is also beneficial for a patient.RESOURCE LINKS
Dr. Mazyar Moshiri - Email
Aligner Intensive Fellowship - Website
People + Practice - Website
Dr. Leon - Email
Amy Epstein - Email
People + Practice - Email
BIOGRAPHY:
Dr. Maz Moshiri has been a faculty member of Align Technology since 2013. He co-founded the Aligner Intensive Fellowship, an online residency that has educated nearly five thousand orthodontists worldwide on the proper treatment planning and use of clear aligners. He is a Clinical Assistant Professor in the orthodontic residency program at the Center for Advanced Dental Education at Saint Louis University, focusing on clear aligners. He serves on the clinical advisory boards of Orthodontic Partners and as an Associate Editor for the Voice of an Expert column for the AJODO Clinical Companion. Dr. Moshiri is a Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists, the International College of Dentists, and the Pierre Fauchard Academy.
QUOTES:
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Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In this episode, we dive into a crucial yet often overlooked issue in dental and orthodontic practices—embezzlement. Today’s guest is David Harris, CEO of Prosperident, the world’s largest firm investigating financial crimes committed against dentists, who shares eye-opening statistics on how pervasive embezzlement is in orthodontic practices. David sheds light on the behaviors of those who steal, the fine line between delegation and abdication, and the essential steps your HR department must take to protect your practice, including rigorous pre-employment screening. The key takeaway? More orthodontists will be embezzled than won't, making vigilance and proactive measures essential to safeguarding your business. Don’t miss out on this information-packed episode.
IN THIS EPISODE:
[2:39] Amy introduces David Harris, CEO of Prosperident, a firm expert in addressing dental practice embezzlement[4:12] David explains the pervasiveness of the embezzlement problem and outlines statistics of practices who have experienced embezzlement[12:29] David discusses the difference between delegation and abdication and the behaviors of people who steal[19:31] Pre Employment screening is a must for hiring, and David shares other practices that your H.R. Department must put into place[24:23] Discussion of a proximity tag on your computer and what is the next step if someone is stealing from your practiceKEY TAKEAWAYS:
More Orthodontists will be embezzled than won’t.Practitioners don’t have the time to monitor the bookkeeping aspect of their business, while the thief has all the time in the world to devise a plan to steal.An employee will gain your trust before they steal from you.RESOURCE LINKS
People + Practice - Website
Dr. Leon - Email
Amy - Email
People + Practice - Email
Prosperident - Website
Prosperident Phone Number: 888-398-2327
BIOGRAPHY:
David Harris may have the coolest job in dentistry - he gets to chase and catch those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and
Enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic
Certified Public Accountant and a Certified Fraud Examiner. He is the author of the definitive book on embezzlement, the most recent Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.
In recognition of his long and distinguished service to the dental profession, David is one of a handful of non-clinicians to be honored with a Fellowship in the International Academy of Dental Facial Esthetics.
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Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In today's episode, we're excited to visit with a dear friend, Dr. Chris Cetta, the co-inventor of the precision aligner button and host of the Illuminate Orthodontic Podcast. Dr. Cetta will share the story behind licensing the precision aligner button and offer valuable advice for anyone with a product idea. We'll also dive into the latest trends in orthodontic technology. Since we're all old friends, we'll wrap up the podcast with a fun discussion about music, concerts, and our favorite bands and singers. Remember, there's never been a better time to be an orthodontist!
IN THIS EPISODE:
[2:52] Amy introduces Dr. Chris Cetta, and he shares his most memorable podcast guests and situations[9:11] Dr. Chris discusses co-inventing the precision aligner button and advice he would give to listeners who have ideas they want to bring to market[14:30] Dr. Chris explains how Dr. Richard Kaye and Dr. Leon and Amy met and made the decision to start a podcast[17:42] The pros and cons of licensing your ideas and Dr. Leon tells an invention story from 20 years ago[22:50] Dr. Jonathan Nicozisis calls in to ask a question about new trends and how to afford the technology[26:39] Dr. Leon chats about music, instruments and concertsKEY TAKEAWAYS:
A licensing approach to invention is a good path for a practicing orthodontistOften, an invention is conceived because an immediate problem needs an answerLightforce and KLO allow you to dial in treatment and use digital treatment planning, which results in shorter treatment windowsRESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Dr. Chris Cetta - Email
Dr. Chris Cetta - LinkedIn
QUOTES:
“Taking the licensing model was an interesting process. I learned a lot. I think it's a great modality for orthodontists to take. The biggest lesson I learned is to get very comfortable with the word no and embrace the word no, because if you are trying to license your product to another company, you're going to hear no a lot. And you can't let that discourage you; you can't let that break your spirit and throw in the towel. Another important thing to learn is that, when you get that no, ask for feedback from people because, if you get people to give you honest answers, you can get a lot of valuable insight into how you might be able to change your product or service to make it better along the way.” Dr. Chris Cetta
“I think the licensing model is ideal for orthodontic entrepreneurs. You will see a number of successful orthodontic entrepreneurs out there. We talked about John Pham, Adam Shulhoff, Brandon Owen, and Alfred Griffin; they've done wonderful things with their products. But not every orthodontist wants to quit being a clinician. Being a company CEO is a full-time job, which any of them can certainly tell you. I would suggest keeping the day job. Licensing is much less of a financial risk, than putting yourself out there. Another big thing is why not tap into the company's expertise in manufacturing the products, rather than trying to learn this all on your own.” Dr. Chris Cetta
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Welcome to the Golden Age of Orthodontics, where innovation meets expertise. Join host Dr. Leon Klempner and co-host Amy Epstein as they delve into the cutting-edge advancements shaping the world of orthodontics. In today's episode, we're excited to welcome April Lowry, the Director of Product at Aura and Dental Product Management at PracticeTek. April shares her insights on selecting the right software for your orthodontic practice, emphasizing the critical need for systems that prioritize both patients and staff. From essential questions to ask when evaluating new software to the impact of patient-centric solutions, this discussion is packed with valuable advice for modern orthodontic practices. If you're looking to enhance your practice with the latest technology, this episode is a must-listen. Remember: there’s never been a better time to be an orthodontist. Tune in and stay ahead of the curve!
IN THIS EPISODE:
[3:49] Amy introduces April, who discusses how to determine the technology you need to run a potential multi-million dollar practice[10:37] April discusses implementing new technology that works bidirectionally with the software currently used[13:47] The importance of access to data through analytics or a reporting module[17:04] A discussion on improving the patient experience through specific examples and how these changes can influence patients' choice of practice[25:34] Discussion of keeping track of leads and how to make a good decision on software[33:16] Discussion of information in fields that are not migrated into new technology and the future of AI in the industryKEY TAKEAWAYS:
It is critical to make your office accessible to new patients. Patients should only provide their name, date of birth and insurance information. You may lose business if you make it too difficult to make an appointment. New technology should operate bidirectionally to transfer data between platforms and work with the software you already are using. Patients should be able to make appointments and make payments on their smartphones so the office does not have to make those entries. This method also takes the burden from office staff to enter data.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
April Lowry - Email
PracticeTek - LinkedIn
PracticeTek - Website
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Welcome to the Golden Age of Orthodontics, where we dive into the future of orthodontic care. Today, we're excited to have Kelly Riedel, the CEO of LightForce Orthodontics, as our special guest. Join us as we explore how LightForce is reshaping the industry with its revolutionary custom bracket technology. Imagine measuring and enhancing your protocols' effectiveness, all while setting a new standard in patient experience and practice efficiency. With LightForce, orthodontists can now create personalized digital treatment plans that are fast, precise, and uniquely tailored to each patient's needs. Kelly emphasizes the need to be customer-obsessed! There’s never been a better time to be an Orthodontist.
IN THIS EPISODE:
[4:31] Kelly’s professional background and she shares a story about Jeff Bezos and a discussion of getting and keeping great staff[12:17] Kelly shares innovations being integrated from Amazon to LightForce as she discusses their core values[18:28] Kelly describes the process at LightForce once the patient information comes from the practice[20:14] What role will AI play at LightForce[25:28] Kelly discusses the future of changing technologyKEY TAKEAWAYS:
An orthodontic practice should be built around patient needs rather than what your competition is doingLightForce designs and builds the tools they need. They don’t pull them off a shelf. This sets them apart and provides essential, revolutionary services for practices and their patientsRobots can do tasks well, and humans are needed when high-value judgment and relationship building are requiredRESOURCE LINKS
People + Practice - Website
Dr. Leon - Email
Amy Epstein - Email
People + Practice - Email
Kelly Riedel - Email
BIOGRAPHY:
Kelly Riedel is the Chief Operating Officer at LightForce, provider of the world's first and only fully customized 3d printed orthodontic system. Prior to joining LightForce, Kelly was Director of Global Robotics Operations for Amazon, leading a cross-functional organization delivering all robotics technology into Amazon buildings worldwide. In this role, she managed operations across five different product design centers, coordinated with 100+ suppliers across four continents, and launched Amazon’s state-of-the-art, 350,000-square-foot Innovation Hub. An attorney by trade, she previously led the legal team for Amazon Robotics as a member of its executive team, and before that, was Senior Counsel at HMH Publishing Company, focused on technology transactions, and a member of the IP Transactions team at Skadden, Arps. She holds a B.A. from Middlebury College, a J.D. from Berkeley Law School, and was a member of the 2016 Harvard Business School Women’s Leadership Forum. Kelly resides in Massachusetts with her husband and two children. Over her desk, she has a print that reads, “Here’s to Strong Women: May we know them. May we be them. May we raise them.” She’s striving to do all three.
QUOTES:
“Amazon has a lot of leadership principles. If you Google Amazon Leadership Principles, in my view, they are the best way to be a leader and a successful worker. The unique part about how Amazon uses them is they don't just have them; they read them and teach them. They live them. It is how they hire, evaluate themselves and how they evaluate others and choose what to invest in.” Kelly Riedel
“LightForce has three core values....
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We always look forward to conversations with Chris Bentson, Partner of Bentson Copple & Associates and President of the American Association of Orthodontists Foundation. In this episode, Chris delves into his past predictions while casting a visionary gaze into the future of the field. Throughout the episode, he illuminates the transformative impact of technology on orthodontic practices, stressing the paramount importance of embracing digital braces in today's landscape. Chris advocates for a forward-thinking approach, asserting that the future belongs to those willing to adapt. He confronts the reluctance of some older practitioners to embrace digital innovations, debunking notions of expense and investment hesitancy.
Chris also underscores the significance of crafting tailored treatment plans and leveraging communication and technology to meet the diverse needs of adult patients. The conversation extends to strategies for reconnecting with former patients and speculates on the future trajectory of OSOs and DSOs. Remember: There’s never been a better time to be an Orthodontist.
IN THIS EPISODE:
(4:52) Chris looks back on his predictions and looks forward to the future(9:44) Chris talks about the way technology has changed the ortho space and how critical it is for offices to embrace digital braces (12:55) Chris discusses aligners digital and remote monitoring, stating that is the future and that it is the older doctors who are not willing to change(15:52) Chris speaks to the doctors who feel digital is too expensive and they don’t want to invest(21:15) Discussion of birth rates being down and, therefore, there are fewer kids and appealing to adults(23:02) Chris talks about making a plan, considering limited treatment, and meeting the adult patient where they are through communication and technology(26:58) Discussion of reaching out to former patients and the future of OSOs and DSOsKEY TAKEAWAYS:
If you haven’t raised your rates in the last two years, raise them tomorrow. You need to take steps to overcome the rising interest rate situation.To make a digital practice work, you must trade staff costs for lab costs. Digital improves the doctor’s quality of life inside the practice, allowing them to use the extra time for patients, practice, or lifestyle. The consumer wants digital braces. Orthodontic doctors who are slow to change are the older ones who have mastered analog braces. The younger doctors, 35 - 45 years of age, want to start with digital to get ahead of the shift we are bound to see.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Bentson Copple - Website
BIOGRAPHY:
Chris Bentson is a partner of Bentson Copple & Associates in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has been working with orthodontists regarding the business aspects of their practices for over thirty years, and was recently awarded the "Outstanding Contribution to the Specialty Award by a Non-Orthodontist" from the AAO. He currently serves as President of the American Association of Orthodontists Foundation (AAOF, he’s a contributing...
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We're excited to welcome Philippe Salah, a dental industry innovator, to the show today. He is the CEO of DentalMonitoringⓇ, a company leading the way in transforming orthodontic care. Their groundbreaking Smart STL solution is changing the game in digital orthodontics, from creating retainers to managing adjustments during treatment. This Smart STL technology has the potential to revolutionize the future of orthodontics. Philippe and his team recognized the current system's inefficiency for both treatment and the environment, and their goal was to create a more streamlined process. Take advantage of this episode to improve your practice's efficiency and patient satisfaction.
Please note: Product availability, claims and regulatory status may differ across countries depending on local regulations. Contact your local DentalMonitoringⓇ representative for further information.
IN THIS EPISODE:
[5:19] Dr. Leon expresses his excitement about AI[5:58] Philippe discusses what is new and changing over the last ten years, and he explains how the next innovation, Smart STL, works for your practice[10:45] Philippe explains the impetus for the creation of Smart STL[15:57] Intraoral scanners and stage files are still needed[18:23] Discussion of the time saved with Smart STL and communicating the procedure to the patient[25:34] Philippe addresses other changes and innovations coming in the future[28:39] Philippe describes the quality management platform developed a year ago, which would be an asset to any practiceKEY TAKEAWAYS:
The future of orthodontics lies in not having patients in your chair; instead, they will be in the comfort of their own homes with the doctor using an updated STL file corresponding to their teeth’s exact position. Innovation comes in increments. Smart STL will require input from the doctor regarding the anatomy of the patient's teeth and cooperation from the patient who takes a DentalMonitoringⓇ scan with their smartphone. Smart STL will improve the doctor's workflow, saving time and convenience for the patient, who will not have to make an unnecessary trip to the dental office.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Dental Monitoring - Website
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What can be said to a patient who cannot afford braces due to financial constraints within their family? Fortunately, there are resources available to help. On today's episode, we'll introduce you to Smiles Change Lives, a non-profit organization dedicated to making braces accessible to children. For 27 years, Smiles Change Lives has helped countless children achieve healthy, beautiful smiles. The Vice President of Operations, Alexis Barclay, will delve into the program's details and explain how you can apply. We will also hear from Dr. Victoria Lynskey, an orthodontist with a decade of experience working with Smiles Change Lives. She'll share heartwarming stories about the program's impact and the joy of transforming a child's life through the gift of braces. Tune in and discover how Smiles Change Lives can bring a brighter future to children in need.
IN THIS EPISODE:
[0:00] Dr. Leon sets up the scenario of a boy needing braces and a family who cannot afford them[5:10] Alexis explains how Smiles Change Lives is different than other nonprofits in this space[6:52] Alexis shares his music background playing electric bass in Kansas City[8:08] Alexis describes how they vet families to be eligible for Smiles Change Lives and how they help when they do not qualify[10:47] Alexis talks about the progression of qualifications for Smiles Changes Lives[13:47] Discussion of how the orthodontist participates in the program[15:22] Dr. Victoria Lynsky shares her positive experiences with Smiles Change Lives[18:01] The process of signing up with Smiles Change Lives[20:59] Alexis discusses what he sees in the future for Smiles Change LivesKEY TAKEAWAYS:
[4:53] Smiles Change Lives has been in business for 27 years, and during that time, they have learned what not to do, let alone everything to do to support their providers and their patients[7:49] There is a strategy Smiles Change Lives uses to work with families who can’t financially afford braces. It begins with reviewing tax returns [10:26] The completion rate of successful orthodontic work is 99% when the patient pays something out of pocket. It also provides leverage for the parent who pays the bill but empowers them, knowing they did this for their child.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Smiles Change Lives - Website
Alexis Barclay - Email
BIOGRAPHY: Alexis Barclay
Raised across the pond in North London, Alexis moved to the US when he was just 17 years old. After living in Florida, he eventually made his way to Kansas City, where he’s been ever since.
In 2007, Alexis joined Smiles Change Lives, working at its sister company, Embrace Smiles, a promotional products company. From there, he served as Director of Provider Services for 11 years. Currently, he serves as Vice President of Operations.
When he’s not at work, you can find Alexis playing bass with one of Kansas City’s notable bands. He resides in Riverside, MO, with his wife, Brooklyn and three kids.
QUOTES:
“We work with our orthodontists, figuring out what the best thing for the practices are. We are very...
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Have you had a lifelong vision to establish your own orthodontic practice, only to find obstacles such as financial constraints, roadblocks, and a scarcity of available practices hindering your pursuit? In 2020, Dr. Maggie Law embarked on her entrepreneurial journey, and she is eager to divulge insights into her experience. Maggie will candidly discuss the advantages of managing your own practice, shedding light on the positive aspects and the hurdles she encountered along the way. Tune in to this conversation, and you'll find inspiration and see Maggie's apparent joy for seeing her dream come true. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[0:00] Dr. Leon introduces today’s topic: Starting a Practice from the Ground Up with Dr. Maggie Law[3:03] Maggie is introduced and shares her educational background and how she started her practice in 2020[9:25] Maggie shares the reasons she wanted to have her own practice[12:58] Maggie discusses how she controls her overhead costs and the financial decisions in opening a practice[19:00] Maggie answers a caller's questions regarding the benefits of having your own practice, and Dr. Leon shares some advice[24:10] Maggie shares the challenges she has faced, and she leaves the listeners with adviceKEY TAKEAWAYS:
[8:29] The first step in opening a practice is to find a location. It’s important to research other nearby practices and, sometimes, decide how far you want to be from your home.[9:24] There are many orthodontic practice startups now, and many reasons contribute to orthodontists taking that road. One is that in the long term, the orthodontist wants to be able to make their own decisions about their career and their business. [11:36] Doctors are not selling their practices to recent graduates like they did in the past. They are selling to large OSOs because they can sell for more money. Consequently, as a recent graduate, you must open your own practice.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Maggie Law - Instagram
Orthodontics Startups - Facebook
QUOTES:
“I think one of the main reasons orthodontists want to have their practice is that we are hard workers, high achievers, goal-oriented and ultimately, working for somebody else long term is not what makes us happy.” Dr. Maggie Law
“I always say that being an associate is great until one day it's not. And then when you get to that day where you're like, wow, I could be working hard for myself, or I can be working hard for somebody else, it's like this flip, and I think most people don't choose to do startups because it is the harder path.” Dr. Maggie Law
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Feedback is the cornerstone of your practice’s professional standing. Both patients and referring doctors actively search for reviews, underscoring the pivotal role that effective review management plays in shaping and maintaining your good reputation. Today, Jessie Pressman, the Head of Consulting at People + Practice, will impart crucial insights into navigating patient reviews. Drawing upon her extensive experience in overseeing the reputations of orthodontists, Jessie will provide proven strategies for addressing negative feedback and offer guidance on responding to positive reviews. And remember, for forward-thinking Orthos, there has never been a better time to be an Orthodontist. It’s the Golden Age, so take advantage of it.
IN THIS EPISODE:
[0:00] Dr Leon introduces today’s topic: Managing Your Reviews with Jessie Pressman.
[3:06] Jessie explains how managing a practice’s reputation has changed over the years and ways that you can collect positive feedback.
[7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues.
[11:20] Jessie explains what to do and say when you get a negative review and why you never apologize.
[15:47] Jessie outlines the times you don’t respond to a review and when to report them to Google.
[19:31] Jessie recommends some tips regarding getting reviews and responding to them.
KEY TAKEAWAYS:
[4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they don’t think of leaving a review. You have to ask by prompting the client for a review.
[4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King.
[14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Jessie Pressman - Email
People + Practice Blog - Jessie Pressman
BIOGRAPHY:
NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust...
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Our special guest is Steven McEvoy, an IT Professional and Project Manager for MME Consulting, a computer company specializing in serving dental practices nationwide. Steve is here to discuss cyber security. He exposes the loopholes, but he also provides solutions. Orthodontic practices are lucrative, making them a prime target for hackers who can leverage you and hold your data as ransom. This episode is a must-listen-to protect your data from ransomware and bad actors.
IN THIS EPISODE:
[0:00] Dr Leon introduces today’s topic: Cyber Security.
[4:04] Steve explains why an orthodontic practice is ripe for cyber attack.
[6:53] Steve discusses antivirus programs and has suggestions on next-gen antivirus software for orthodontic practices.
[11:19] Steve describes how a hacker can fool a staff member.
[17:14] Listener, Mark Bronski, asks how to start protecting your practice from cyber attacks?
[22:28] Steve discusses the value of staff training and using a password manager.
[28:25] Steve discusses the question of having your information in the crowd.
KEY TAKEAWAYS:
[3:35] Why is an orthodontic practice a target for cyber security threats?
[7:00] Do we still need antivirus software on my computer, and is it effective to fight off the next-gen cyber attacks?
[11:11] How do you define this phenomenon? Is it phishing scams or social engineering? How do you define it?
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
Steve McEvoy Email
MME Consulting - Website
QUOTES:
“Every new ransomware attack is a unique thing. So an old school antivirus program was used to look for a particular pattern, an executable file that's coming in attached to an email. If it matched that pattern, it would stop it. But now it's a hacker that makes something that's completely dynamic. So there are better antivirus tools that are out there today. I refer to them as next-gen antiviruses, and they're available from multiple companies.” Steve McEvoy
“All practices should be monitored. If someone's out shopping for one, the buzzword is an EDR. An EDR solution stands for endpoint detection and response. They're available from multiple companies like Sentinel 1 and WatchGuard.” - Steve McEvoy
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We're thrilled to welcome Trey Lawrence today as our special guest. Trey serves as the General Counsel for the American Association of Orthodontists. While AI-generated images are commonplace in daily marketing, it's essential to consider the potential risks associated with this advertising approach. Trey will delve into the legal aspects, obstacles, and potential pitfalls of incorporating AI in your orthodontic practice advertising. Additionally, he will touch upon the insights provided by the FTC and state dental boards. If you have an orthodontic practice, this episode is a must-listen, and as always, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[3:34] Trey explains the legislation regarding AI is still unsettled.
[5:17] Looking at the FTC and state dental boards will give some guidance until further legislation comes forward.
[8:00] Trey gives an example of implied claims in advertising, and he also discusses stock photography.
[11:51] A listener asks a question about the AAO's position on AI usage.
[14:21] A discussion regarding AI and written content, as well as the penalties involved in false advertising.
[22:27] Trey admits to his knowledge nothing has ever been as revolutionary to the industry as AI and discusses the pitfalls.
KEY TAKEAWAYS:
Dentistry has always been held to a higher standard by the FTC regarding truth in advertising.
An advertisement using a white coat or a microscope must have evidence supporting its claim.
Advertising can mislead the public if the patient shown in a before and after picture is not a patient of that practice.
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
Trey Lawrence - TikTok
Trey Lawrence - Instagram
QUOTES:
“The approach that we have to take is to start from the law that currently exists, which, because it's behind the technology, is going to be outdated, but from that law, kind of extrapolate it out and then predict as to what we think the safest course of action is going to be.” Trey Lawrence
“When we look at the ads, is the picture an AI-generated picture that will imply a material fact about the practice? Does it show somebody with perfectly straight teeth or someone wearing braces, but they're not a patient of the practice? Because, of course, it's an AI-generated image, and they don't exist at all. Those are the things that the FTC could look at.” Trey Lawrence
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We are thrilled to have Dr. Ravindra Nanda as our guest on the podcast. During our conversation, Dr. Nanda will explore groundbreaking advancements in the field of aligner orthodontics. He will provide insights into the innovative technology enabling orthodontists to sustainably produce aligners in their offices. While minimal training is needed, the mechanics behind this process are remarkably straightforward. It's never been a better time to be an orthodontist.
IN THIS EPISODE:
[04:32] Dr. Leon and Dr. Ravindra reminisce over their days at university and changes between now and then.
[06:19] Dr. Ravinda shares how he got involved with Graphy and how the process works.
[11:25] Dr. Ravinda discusses the cost of the aligners and functionality and shares the benefits to the patient.
[17:05] Treatment can accelerate the therapy and affect the impact on the environment.
[23:02] A listener asks a question of Dr. Ravinda regarding the mechanics of printing an aligner.
[27:32] Dr. Ravinda discusses the downside of the process.
KEY TAKEAWAYS:
Graphy produces aligners with shape memory.
Graphy can print aligners in 32 minutes.
A benefit of Graphy aligners is that you don’t need as many attachments to the teeth.
RESOURCE LINKS
People + Practice - Website
Dr. Ravindra Nanda - Facebook
Dr. Ravindra Nanda - Instagram
BIOGRAPHY:
Dr. Ravindra Nanda is at present UConn Alumni Endowed Chair, and Professor and Head of the Department of Craniofacial Sciences and Chair of division of Orthodontics, University of Connecticut, Farmington, Connecticut, U.S.A.
He received his dental training from Lucknow University, India and orthodontic training first at Lucknow, India and then from Nymegen, The Netherlands and the University of Connecticut. He also received a Ph.D. for the University of Nymegen in 1969. He was an Assistant Professor of Orthodontics at Loyola University, Illinois from 1970 to 1972 and since 1972 he has been associated with the University of Connecticut.
He is editor-in-chief of Progress in Orthodontics and an associate editor of Journal of Clinical Orthodontics. He is on the editorial board of ten different national and international orthodontic journals.
He is an active member of AAO, EOS, IADR and Edward H. Angle Society. Dr. Nanda is a Diplomate of the American Board of Orthodontics. He has given numerous named lectures at national and international societies including Mershon Lecture at American Association of Orthodontics and Sheldon Friel Lecture at 2011 EOS Congress.
Dr. Nanda has authored six orthodontic books and more than 200 scientific articles in major journals. His most recent books are Biomechanics in Clinical Orthodontics and Biomechanic and Esthetic Strategies In Clinical Orthodontics, Temporary Anchorage Devices in...
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Today, we are excited to talk with Dr. Jep Paschal, the CCO at Braces On Demand. During our discussion, Jep elaborated on the advantages of Braces on Demand and discussed the monolithic product line and the results he has seen with this new product. The Braces on Demand approach to orthodontics holds multiple benefits for patients, primarily in the precise placement of the dental appliance, minimizing the possibility of errors and the duration required for teeth adjustment is expedited. Don’t miss this informative episode of the Golden Age of Orthodontics.
IN THIS EPISODE:
[01:12] Introduction of People and Practice hosts and their services, and Amy introduces Dr. Jep Paschal.
[05:16] How does a Sugar Daddy candy bar equate to orthodontics?
[07:15] Jep talks about Braces on Demand and describes the product.
[11:30] Jep outlines the value to the patient.
[14:57] A comparison between Braces on Demand and other competitors and a discussion about the printer.
[21:15] Jep shares what an orthodontist is purchasing with Braces on Demand.
[24:00] Jep answers a question from a listener regarding his experience in the past with indirect bonding and remembering a horrible experience.
[27:37] What is the future, and what are the new products for Braces on Demand?
KEY TAKEAWAYS:
The monolithic clear system is almost undetectable. This eliminates the look of a mouth full of silver.
Braces on Demand can produce a prescription for braces much faster than past methods.
Braces on Demand provides a 3D model which ensures more accurate placement.
RESOURCE LINKS
People + Practice - Website
Jep Paschal - Email
Braces on Demand - Website
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In this installment of The Golden Age of Orthodontics, we are excited to visit with Dr. Glenn Krieger, founder of the Orthopreneurs Facebook group. This group boasts over 6,000 members to date. What are the pros and cons of a DSO and an OSO? How are they structured, and who should consider joining? He has invaluable insight into partnering with another doctor in your practice. Don’t miss this informative episode. Why? Because there’s never been a better time to be an orthodontist!
IN THIS EPISODE:
[01:12] Introduction of People and Practice hosts and Dr. Krieger [05:01] Dr. Krieger explains the conception of the Orthopreneurs Facebook group [09:02]Dr. Krieger delves into what an OSO is, how it operates and who should consider joining [14:39] What are the pros and cons of a DSO and an OSO, and how may they benefit a new graduate [22:20] Dr. Leon mentions there is another side to consider, and Amy and Dr. Krieger discuss the value of community [28:19] Dr. Krieger answers questions from a listener about partnering with another doctor [38:55] Dr. Krieger reveals what he would be if he weren’t an orthodontist
KEY TAKEAWAYS:
There are some naysayers regarding joining an OSO; however, often, they have not done their research. One benefit of an OSO is that you are only grouped with successful practices. Choosing a partner for your orthodontic practice is a crucial decision that significantly impacts your practice's future.
RESOURCE LINKS
People + Practice - Website
Dr. Leon Klempner - Email
Orthopreneurs Podcast with Dr. Glenn Krieger
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In this installment of The Golden Age of Orthodontics, we are hosting Jonathan Martin, an expert assisting dentists during the transition phase of selling their practice. With a remarkable record of overseeing dental practice sales totaling more than a billion dollars, Jonathan imparts invaluable insights into the intricacies of selling your practice. He shares four essential elements determining the success or failure of an enticing offer to acquire your business. There’s never been a better time to be an orthodontist.
IN THIS EPISODE:
[01:01] Introduction of People and Practice and its message and Jonathan Martin’s background.
[03:27] Jonathan describes how the economics have impacted the sale of dental practices and explains EBITDA in detail.
[11:09] What are favorable KPSs, and how cash comes into play on an offer. What things have changed in the last 12 months?
[15:39] How do cash, stock, hold-out money and seller financing impact your sale?
[22:00] What are the critical items to evaluate as you are looking at an offer to purchase your business?
[24:28] Jonathan discusses whether a seller would receive more money from a DSO or an OSO versus a private transaction.
[29:51] What should a Dr. do if they receive unsolicited offers from a DSO or an OSO?
[33:53] The bottom line is to do your due diligence and get professional help.
KEY TAKEAWAYS:
Inflation, labor costs and the interest rate rise have slowed down dental practice sales.
Cash at closing, stock, holdback money and seller financing comprise the four components of an offer to purchase your practice.
Hire a professional to look over the contract when you are selling your business.
RESOURCE LINKS
People + Practice - Website
Dr. Sercan Akyalcin - Harvard Website
Harvard Orthodontics Dentistry - Website
Jonathan Martin - Website
Jonathan Martin - Linkedin
BIO:
Jonathan joined McGill & Hill Group in September of 2005. He earned bachelor's degrees in both accounting and finance, and a Master of Accountancy degree from the University of North Carolina at Charlotte. Jonathan works with dentists and dental specialists across the United States assisting them with their transition needs, and speaks regularly at dental schools and study clubs. He is a member of the American Institute of Certified Public Accountants and the North Carolina Association of Certified Public Accountants.
QUOTES:
“If you are...
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Dr. Alfred Griffin, the co-founder of LightForce Orthodontics, is our guest on this episode of The Golden Age of Orthodontics. Dr. Griffin shares how LightForce has benefited patients and orthodontists in ways even the developer finds surprising. In addition, Amy introduces a new podcast for team members of the orthodontic office called Practice Talk. The host will be Lacie Ellis, and she is excited to share answers on topics staff members find challenging in their day-to-day office experience. Enjoy today's podcast with Dr. Griffin, and stay tuned for Practice Talk.
IN THIS EPISODE:
[04:25] Dr. Griffin explains his opinion on the best way to market a business and the products they have developed.
[06:42] LightForce just opened a factory in Wilmington, Massachusetts.
[08:41] Dr. Griffin discusses the benefits of LightForce to a patient.
[12:23] Dr. Griffin explains why this industry will grow in the future.
[14:49] The new features LightForce plans to integrate in the future.
[19:32] The practice benefits from implementing LightForce and the importance of the outcome to the patient.
[23:27] Amy describes how Dental Monitoring can help orthodontists.
[26:57] Amy introduces Lacie Ellis, who will be the host of Practice Talk.
KEY TAKEAWAYS:
Products and their developers used in orthodontic practices need to be those you trust.
LightForce has proven to reduce both treatment time and the number of visits needed by the patient.
A new podcast geared toward the staff members of the orthodontist's office is on the horizon. Don’t miss Practice Talk coming next month!
RESOURCE LINKS
People + Practice - Website
LightForce Orthodontics - Website
Dr. Alfred Griffin - Linkedin
Dr. Leon Klempner - Instagram
BIOGRAPHY:
Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofacial biology. Dr. Griffin also has a Masters of Medical Science and Certificate in Orthodontics from the Harvard School of Dental Medicine, where he currently serves as faculty, and he is an ABO-certified practicing orthodontist.
QUOTES:
“You need to work with companies you trust because the impact of something going wrong is quite high. So building trust is something that we are driving towards because that becomes the standard that orthodontists stake their business on.” - Dr. Alfred Griffin
“The tools that enable doctors to have a better treatment plan and diagnoses will be the focus for LightForce in the future.” - Dr....
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Dr. Bill Layman, the owner of Straighten Up Orthodontics in Clearwater, Florida, is our guest on this episode of The Golden Age of Orthodontics. Dr. Layman talks about the advantages of using a 3-D Treatment Letter, demonstrating the potential outcomes of orthodontic treatment using virtual technology. This gives patients the assurance they require to move forward with treatment. Additionally, he discusses the advantages of remote monitoring and employing uLab for aligners. There’s never been a better time to be an orthodontist.
IN THIS EPISODE:
[00:57] Amy and Dr. Leon discuss what their marketing firm does and the frustrations Dr. Leon experienced as a practicing orthodontist. [03:47] Dr. Layman explains the benefit of a 3-D Treatment Letter. [07:58] What was the motivation for the creation of this digital technology? [11:06] The differences and benefits of Ulab for aligners. [13:22] Dr. Layman uses remote monitoring to the advantage of patients by acknowledging their busy schedules. [16:20] Dr. Layman responds to Dr. Strauss from Florida regarding virtual setups. [18:36] Three ways of creating 3D communication. [23:24] There is an increase in patient acceptance when they can see the result visually.
KEY TAKEAWAYS:
An animated representation of a patient's teeth after correction instills motivation and confidence, encouraging them to undergo the necessary treatment
Teamwork between an Orthodontist and a GP assures patients they are working with the right professionals
Patients highly appreciate having remote check-ups as it saves significant time
RESOURCE LINKS
People + Practice - Website
Dr. Bill Layman - Website
BIOGRAPHY:
Raised in a small Virginia farm town, Dr. Bill Layman worked during high school as a farmhand, loaded dog feed, mowed church lawns, and was a full-service gas attendant. After graduating from The Citadel with a Bachelor of Science in biology, he served as a paratrooper with the Army’s 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate in Dental Medicine. He has lived and worked in Clearwater since opening Straighten Up Orthodontics in 2005. He and his wife Andrea have one son who is now attending Tulane University and majoring in Finance and Real Estate. Dr. Layman recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania, where he also received the Ben Franklin Award for leadership.
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On this episode of The Golden Age of Orthodontics, we are joined by Dr. Sercan Akyalcin, the head of Orthodontics at Harvard School of Dental Medicine. What is the future of Orthodontics, and how does digital dentistry play a role? What are the educational requirements for admittance to Harvard’s Orthodontic program? Dr. Sercan will discuss these topics and share his perspective on Do-It-Yourself Dentistry. There’s never been a better time to be an orthodontist.
IN THIS EPISODE:
Dr. Akyalcin discusses the variety of modalities studied to complete the training of an orthodontist and how the field of technology has drastically changed the tools available.
The Covid pandemic affected clinical hours of training; however, online teaching platforms adapted to change.
Dr. Akyalcin relates how the curriculum needs to include more classes focusing on the business side of orthodontics and states that there is a shortage of educators.
Discussion of the Do It Yourself Approach and why specialists will always be needed.
What does success look like for the next generation of orthodontists, and what is the importance of communication
Dr. Akyalcin advises the steps required to be accepted into the Orthodontic Program and the vision he sees for the Harvard Orthodontic program.
KEY TAKEAWAYS:
Learning the business side of an orthodontic practice is just as important as knowing the skill of dentistry.
Harvard is looking for well-rounded individuals to enter their Orthodontics Program. Therefore, although grades are important, they are not the determining factor.
Educators need to teach their students the business side of their practice.
RESOURCE LINKS
People + Practice - Website
Dr. Sercan Akyalcin - Harvard Website
Harvard Orthodontics Dentistry - Website
BIO:
Dr. Sercan Akyalcin joined the School as a member of the faculty in the department of Developmental Biology and program director for Advanced Graduate Education (AGE) in Orthodontics on March 1, 2022.
Akyalcin, a native of Turkey, received his DDS and PhD degrees from Ege University School of Dentistry. Soon after completing his PhD degree, he began his teaching career in Canada. He then went on to receive his clinical training in the Orthodontic Program at The University of Texas Health Science Center at Houston. In addition, he served as Bonham Magness Endowed Professor and Graduate Program Director at the same institution until 2016. He was a faculty member at Tufts University School of Dental Medicine in Boston, where he also served as the interim chair and graduate program director of Orthodontics before joining HSDM.
In his career as a dental educator and orthodontist, Akyalcin has published numerous peer-reviewed papers, contributed to published books and textbooks, and serves on the editorial boards of orthodontic and dental journals. He has been recognized with several
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On today’s episode of The Golden Age of Orthodontics, co-hosts Dr. Leon Klempner and Amy Epstein, MBA, celebrate four years of their podcast with their listeners. They share clips of podcasts from those years and revisit the highlights of various episodes. Christopher Bentson, Suzanne Wilson, Dr. Sky Naslenas, Wes Lyon and Trey Lawrence are featured in this dynamic episode. A variety of relevant topics you will want to hear again are covered. At the end of this episode, there is a surprise announcement you won’t want to miss.
IN THIS EPISODE:
[00:56] Dr. Leon and Amy reflect on the beginnings of their podcast and will present highlights from podcasts that were fan favorites. [04:24] Christopher Bentson shares his thoughts regarding digital technology and where key players were focusing their investments. He also shares his recommendations on retooling staff. [12:10] Suzanne Wilson discusses essential business metrics or the value per patient visit. [13:18] Dr. Sky Naslenas tells us why she moved away from Invisalign. [15:57] Wes Lyon talks about factors to consider when you have an offer to sell your business. [17:21] Trey Lawrence advises on how to protect yourself if you are sued. [ 23:27] Amy and Dr. Leon share exciting news regarding the Golden Age of Orthodontics.
KEY TAKEAWAYS:
Orthodontists should be careful when taking patients who have experienced shoddy work and are seeking treatment. Again, thorough documentation is necessary to protect you from a lawsuit. Carefully consider selling your business. It’s not just the cash you receive upfront. If someone wants to purchase your practice, you may want to keep it yourself. Valued staff can be excellent virtual assistants with training, which frees up the doctor’s time.
RESOURCE LINKS
People + Practice Website
Chris Bentson - Website
Suzanne Wilson - LinkedIn
Dr. Sky Nasleenas - Website
Wes Lyon - Website
Trey Lawrence - Facebook
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