Episodit
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Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief.
*Trigger warning: This episode contains discussion around bereavement and loss of a child.
A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physically, mentally and emotionally.
Abby’s guest is Lucy Hudson, Managing Director of McCann Birmingham which is part of McCann Central, the UK’s largest marketing communications integrated agency. Lucy is a WACL Talent Award Winner, mentor and founding member of The Margot Collective, McCann World group’s first female-led consulting collective.
After losing her daughter Poppy to a brain tumour, Lucy is dedicated to talking and writing about the effects of grief, particularly in the workplace.
In this episode, Lucy shares her definition of grief and how it becomes a part of you, the impact bereavement has in the workplace, companies making admin and return to work easier, ‘pre-grief’ and understanding all the elements of loss (finance, identity, career, your own health). Plus practical advice for employers to support colleagues.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Lucy Hudson | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others.
Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation teacher and breathworker. Passionate about supporting people in managing stress, anxiety and burnout, some of Briony’s corporate clients include NHS, EY, Santander, Lloyds bank, We Work and Freemasons.
In this episode, Briony shares her definition and experience of burnout, listening to your mind and body system, processing trauma, safe spaces, slowing down feeling uncomfortable and power of breathing and techniques.
Plus her advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Briony Gunson | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession.
Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having written many articles about it and is passionate about marketers’ careers, ways of working and recruitment.
In this episode, Molly shares how she began highlighting burnout, factors that her research identified can led to burnout, being ‘addicted’ to high performance and recognition, stories of unhealthy culture and burnout effecting women.
Plus her advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Molly Innes | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it.
This episode highlights burnout from a leadership perspective and the pressure to become other people’s version of a leader, not your authentic self.
Sharing their first-hand experience is Abby’s guest, Rowan Morrison. An experienced agency-side leader, Rowan is co-founder and co-MD of Rationale, a strategic marketing communications agency. Alongside her role she coaches women in innovation-led businesses.
In this episode, Rowan shares her definition of burnout, her story of burnout accumulating over a year, target-driven stress, the effect of stress on her health, conflict in leadership expectations, boundaries and her processes to empower those in her agency to prevent burnout.
Plus her advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Rowan Morrison | LinkedIn
This episode is sponsored by Tracksuit
This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working?
Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics.
Visit www.gotracksuit.com to start your always-on brand tracking journey.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future.
Abby’s guest is Alan Trice, an experienced and passionate senior marketer, having held Head of and Director-level roles within retail, entertainment, sports, lifestyle and fashion organisations such as Puma, Diesel, Coach, IMG, Screwfix and Clarks. Alan currently holds a NED position at the prestigious Mount Kelly school and is a Marketing Society member.
In this episode, Alan shares his analogy of burnout, his experience of how burnout manifested, the lead up over 18months, spotting the signs and how he looks after his wellbeing to prevent in the future.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Alan Trice | LinkedIn
This episode is sponsored by Tracksuit
This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working?
Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics.
Visit gotracksuit.com to start your always-on brand tracking journey.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it physically and mentally manifests, as we see a rise in unsustainable stress amongst our profession.
Burnout is a topic that Abby is passionate about addressing and a fundamental part of burnout prevention is linked to the ‘personal understanding’ pillar or the whole marketer philosophy – the greater we know and understand ourselves, the better we can spot the signs in ourselves and others when we’re starting to burnout.
Discussing the science behind burnout is Abby’s guest expert Dr Fiona Crichton, VP of behavioural science at Groov, the workplace science platform on a mission to help 100 million people feel and perform better.
In this episode, Dr Fiona shares her definition of true burnout, measuring burnout through cortisol, predictors of burnout, 5 Bs for burnout prevention, burnout vs depression and how leaders can support teams.
Plus her advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Dr Fiona Crichton | LinkedIn
This episode is sponsored by Tracksuit
This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working?
Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics.
Visit gotracksuit.com to start your always-on brand tracking journey.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers.
Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care; giving them the clarity, control and confidence to make decisions independently, so they can contribute to and achieve goals.
Abby’s guest expert is Ellie Norman, a trailblazing marketing leader and Chief Communication Officer at Manchester United. Prior to this, Ellie’s roles included Virgin Media and Formula 1, where she was part of the exec team who grew it’s fanbase and share price. She is also NED at The Marketing Society and a Marketing Academy Fellow.
In this episode, Ellie shares her definition of empowerment, clear communications for your team, her reflections on her own leadership style, coaching skills, benefits of empowerment and how to set the culture in a new role.
Plus her career highs and lows and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Ellie (Tory) Norman | LinkedIn
This episode is sponsored by Tracksuit
This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working?
Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics.
Visit gotracksuit.com to start your always-on brand tracking journey.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us.
Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing at Google UK. As a Founder, Speaker, Podcaster, President of WACL and fellowships with IPA and The Marketing Society, Nishma is on a mission to make our world as representative as it can be so all different types of people can be seen and accepted.
In this episode, Nishma shares her definition of representation, why it’s important, commercial benefits, social responsibility for marketers, curiosity, culture fit vs culture add, tips for discovering different people and cultures and going against the algorithm.
Plus her career highs and lows and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Nishma Patel Robb | LinkedIn
This episode is sponsored by Tracksuit
This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working?
Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics.
Visit gotracksuit.com to start your always-on brand tracking journey.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them.
Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing, working with brands such as Google, Mondelez and Meta. In Richard’s latest book ‘The Illusion of Choice’ he highlights 16 and ½ key biases that influence the way we buy.
In this episode, Richard shares his definition of psychological biases, 3 reasons why knowing this helps marketers, test and control experiments with examples, and frameworks to help marketers get started.
Plus his career highs and lows and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Richard Shotton | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.
Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers.
Abby is joined by Scott Morrison, Founder, Speaker, Author and NED. Scott is an experienced client-side and agency-side marketer at businesses including Diesel, Levi’s, Activision, W&K and Saatchi & Saatchi. As founder of The Boom, Scott works with ambitious leaders who want to create impact with pace with his Unblock, Unlock and Unleash approach to create movement and “business unusual”.
In this episode, Scott shares his definition of impactful leadership, positive disruption, boom and bust mindset, leadership fundamentals and barriers that prevent impactful leadership. Plus his career highs and lows (including an experience with Nelson Mandela) and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Scott Morrison FRSA | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.
Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain support, investment and resource from the Board to bring these plans to life.
Joining Abby to discuss how marketers approach gaining buy-in is Rachael Wheatley, MD of Watertight Business Thinking. As a strategist, planner, trainer, mentor and coach with 35 years in the marketing profession, Rachael is passionate about marketing-centred business transformation.
In this episode, Rachael shares her definition of buy-in (both for the marketing function and for individuals), the 2 key challenges marketers need to overcome and finding allies. Plus Rachael’s career highs and lows and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Rachael Wheatley | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.
Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met. Commonly challenger brands seen as the ‘underdog’ have greater constraints like budgets and resources meaning marketers need to be harness their strengths, creativity, agility and risk adversity to thrive.
Abby’s guest expert to discuss is Lucky Saint’s Marketing and eCommerce Director, Kerttu Inkeroinen, awarded Marketing Week’s Top 100 Most Effective Marketers 2023 and recently won Brand of the Year at the Marketing Society awards.
In this episode Kerttu shares the differences in culture and marketing skills between established vs challenger brands, insight into where her brand focuses and how they play to their strengths. Plus Kerttu’s career highs and lows and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Kerttu Inkeroinen | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
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Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership.
David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best leadership can work for them and their organisations.
In this episode, David discusses important issues for inclusive leadership, awareness of who is impacted and influenced by your decisions, systemic leadership, cultural shifts and his advice for marketers.
Plus the principle of his book, written through the lens of a coach giving the reader the tools and models in order to make leadership choices.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: david mcqueen | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.
A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.
Abby’s guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and now as CEO of Stickybeak, is passionate about giving marketers a platform for affordable, real-time feedback on their marketing activity so they can act with pace.
In this episode, Anna shares her definition of responsiveness, getting information quickly to make decisions, benefits of a responsive culture, growth mindset, and curiosity and safety to speak up.
Plus, Anna shares her experience of responding to lockdown whilst at Les Mills, her career highs and lows and her advice for marketers.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Anna Henwood | LinkedIn
Stickybeak: Overview | LinkedIn
Stickybeak (@stickybeak__) • Instagram photos and videos
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business.
Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants, Magic Numbers. Dr Grace is a speaker, Marketing Week columnist and business economist who supports and coaches marketers on what works in marketing, to help their businesses grow.
In this episode, Dr Grace shares her definition of marketing effectiveness, misunderstanding metrics and digital dashboards, categories and targeting, and research findings on what makes a great effectiveness programme. She also shares her career highs and lows and advice for marketers.
Plus, Abby and Dr Grace discuss training on marketing effectiveness and the merits of group training so that marketing teams are all speaking the same language. For further information on Whole Marketer training programmes, visit Whole Marketer Training Courses Programmes - The Whole Marketer
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Dr Grace Kite | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole.
A good work/life balance means having the clarity on all the things that are important in your life, then actively making the time for them, especially for the things that energise you – or fill up your cup - both inside and outside of work.
Joining Abby to discuss how you can work towards a work/life balance is Katie Martin, Head of Marketing Excellence at Innocent drinks, who has a passion for what makes people tick and is a mentor, certified with Insights Discovery and a mental health first aider.
In this episode, Katie shares how she visualises the work-life balance, harmony when things are out of your control, self-compassion, open communication in the workplace and being willing to ask for help.
Plus the work/life culture at Innocent and career highs and lows.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Katie (White) Martin | LinkedIn
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world.
In the workplace, gaining clarity on your self identity can be a journey of discovery as you understand your personality, leadership style, how you show up and also develop a sense of belonging within a team or organisation.
Joining Abby to discuss self-identity is Bronwen Foster-Butler, who is passionate about personal development and is Chief Marketing Officer for British B-CORP outdoor surf brand Finisterre - having previously worked at Burberry, Lulu Lemon and PANGAIA.
In this episode, Bronwen shares what is a sense of self, why it’s important in the workplace for you and your teams, and fixed and flexible values. Plus, as well as career highs and lows, Bronwen shares her past experiences and the effect her return from maternity leave and leadership style had on her journey of self-identity.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Bronwen Foster-Butler | LinkedIn
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.
Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who leads the hugely impactful brand partnership between Colgate and Change Please (a social enterprise coffee brand helping people living with homelessness.)
Both brands share an authentic purpose to create a healthier future for people, which has led this campaign to not only deservedly win a Cannes Lions Bronze award, but more importantly, the campaign tangibly affects the lives of people every day.
In this episode, Beth shares how the partnership was created, the steps involved to craft the marketing campaign, the ways the brand and its resources could help others, and her 3 key tips for using your brand to help address societal issues.
Plus Beth’s career highs and lows and her insightful advice for marketers of tomorrow.
Watch the campaign video here Driving For Change (colgate.com)
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Beth Reeve | LinkedIn
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer.
When we know our strengths, we can be intentional in taking ownership of our strengths, to ensure we are using our strengths (that we also enjoy) inside and outside of work, to continue to build our confidence, motivate and energise us, which will lead to greater fulfilment.
Joining Abby to discuss strengths is Sean Hall, CEO Energx and a leadership researcher, TedX speaker and Global Marketing Academy lecturer. Sean partners with brands such as Meta, Unilever, Diageo, Google, Wall Street Journal and more, to help leaders to enhance the wellbeing of their employees, “leaving them more well than when they found them”.
In this episode, Sean discusses strengths, curiosity for your wellbeing, comparing yourself to others, assessing your strengths and why it’s so important for you and others around you to have this self-awareness.
Plus Sean shares his experience of burnout and his advice for marketers of tomorrow.
You can take the assessment mentioned in this episode here http://thewholemarketer.pro.viasurvey.org
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Sean Hall | LinkedIn
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.
3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes from all marketing comms channels working cohesively to deepen and enrichen a brand story – and continue to build momentum afterwards – rather than working in silos.
To discuss, Abby is joined by Ben Carter, Global Chief Customer and Marketing Officer of CarWow, whose previous role included BetFair, Not On The High Street and Just Eat. Ben also has Chair and Non-exec NFP roles with the Lily Foundation and Women in Football.
In this episode, Ben explains his definition of 3D marketing, when it doesn’t and doesn’t work, the role of agency partners is 3D integrated campaigns and his advice to get started. Plus Ben’s career journey from journalist to marketer and advice for marketers.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Ben Carter | LinkedIn
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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