Episodit
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🎙 Meet Ben Liebmann, founder of Understory, who’s blending his passion for food and media to help chefs tell their unique stories. In this episode, Ben shares his journey from working on MasterChef to serving as COO of Noma, and finally to creating Understory, where he collaborates with top creators and change-makers to build powerful brands and stories.
https://www.understory.tv/
Discover how he combines the worlds of food and storytelling, and the inspiration behind projects like Omnivore with René Redzepi. Tune in for a peek into the art of crafting memorable, culinary-driven content!
Find Ben on IG: @benliebmannGet in touch:
@directedbyxander -
🎙 Meet award-winning director Eric Yealland, who’s reinvented himself time and again before finding his sweet spot as a food and tabletop director. In this episode, we dive into the fantasy vs. reality of the director’s chair—what pulled Eric into the world of commercials, the parts he couldn’t stand, and the moments that still make him love the job. Buckle up for a fun, honest chat about the highs, lows, and everything in between!
Find Eric on IG: @ericyeallandGet in touch:
@directedbyxander -
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🎙 Meet Steve Starkman, the chip master! He’s the guy behind every Dorito, Lay, or Cheeto you've seen on TV, including some iconic Super Bowl ads. From working with Messi to Walter White, and directing legends like Michael Bay and Spike Jonze, Steve’s got the coolest job in snacks! Tune in for a crunchy chat about how he became the go-to chip guy for the ad world! 🍿🎬
Find Steve on IG: @stevestarkmanGet in touch:
@directedbyxander -
🎙 Welcome back director Niels Thomsen. We co-directed a job last week, so we're talking about it! 🎥
Find Niels on IG: @nilex_hhGet in touch:
@directedbyxander -
🎙Meet 1st AD Mauricio Coronado, with who I just finished a 4 week project for 9 different brands. II thought it would be a cool idea to rant about this crazy journey literally a day after it ended.
We had a fun conversation about all the ups and downs of the project, the frustrations but above all we discussed the great experience of sharing time with a super talented crew for an entire month shooting statee of the art table top.
Get in touch:
@directedbyxander -
🎙 Meet Eduardo Avila one of Mexicos most well-established commercial Directors, 🌮 and co-founder of FFFRAME, latin-americas first table top and visual engineering studio.
https://www.ffframe.tv/eduardo-ávilaWe had a fun conversation about what's it's like to work in Mexico, one of the largest markets in the world!
Find Eduardo on IG: @eduardo_avil4Get in touch:
@directedbyxander -
🎙 Meet New York-based editor Vee Pinot, who has extensive tabletop experience and is an on-set editing ninja. 🥷
https://www.veepinot.com/We had a delightful conversation about what makes a great editor and the advantage of having the editor on set, editing in real time to the point of being able to safe a whole production. 🎥
Find Vee on IG: @editor_veepinotGet in touch:
@directedbyxander -
🎙 🎬 Dive into the captivating world of director Niels Thomsen, whose breathtaking tabletop work will leave you spellbound! 🌟
https://www.niels-thomsen.com/
Niels traced his path from early beginnings and discussed the essentials of being a modern commercial director today. 🎥
Find Niels on IG: @nilex_hhGet in touch:
@directedbyxander -
🎙 Meet executive producer and now head of production, Benjamin Horstkotte 🎬, who for many years and until very recently worked at the legendary tabletop studio, The Marmalade 🍯, where he produced some of the world’s most stunning food 🍲 and cosmetic 💄 commercials. Today Ben is head of production at Hafengold Film.
https://www.hafengoldfilm.de/#team
We talked about how essential it is to test your shots 📸 before a project and the dangers of going into a shoot 🎥 not being well prepared ⚠️.Get in touch:
@directedbyxander -
🎙️ Meet Kosma Tyszkiewicz, a producer with a unique upbringing. 🍴Raised by an award-winning, food-loving dad 🏆 and surrounded by creative gear 📸, she's developed a keen instinct for food and tabletop projects.
We talked about the thrill of seeing the world in frames per second 🎞️ and the special set of skills 🛠️ a tabletop producer needs to bring to the table.
Get in touch:
@directedbyxander -
🎙 Meet Marcus Scigliano, a New York based 1st AD who's worked in the industry for over two decades having assisted on all types of commercial shoots you can imagine.
http://marcus-scigliano.com
Marcus finally explains what an assistant director really does and how his particular style of running a film set is based on love for the craft and respect to every single person involved in bringing a commercial to life. 🎥 🎬
Find Marcus on IG: @the_set_whispererGet in touch:
@directedbyxander -
🎙 Meet the super-talented director, Catherine Millais, who’s beautiful table top work has featured some of the biggest brands on the planet.
https://catherinemillais.com/
Catherine shared her journey from the early beginnings, navigating the geeky boys' world, to stamping her unique mark on tabletop directing. 🎥 🎬
Find Catherine on IG: @cleesmillaisGet in touch:
@directedbyxander -
🎙Meet the Head of Special Effects, Rigging and Food Stunts at The Garage. Matt Huber has created some of the coolest gizmos and contraptions to make food and beverages break the laws of physics in super slow motion!
https://www.the-garage.tv/directors/steve-giralt/bts
We talked about some memorable rigs he has built, his approach as a “Mechanical Solutions Specialist” and his passion of solving these complex visual puzzles in the most elegant ways.
Find Matt on IG: @rigging.department
Get in touch:
@directedbyxander -
🎙Meet director Niels La Croix, who’s created some of the most breathtaking food and tabletop commercials in recent years.
https://www.nielslacroix.com/
We got into a visceral discussion about the creative battles 🥊 directors face on every project, and the common obstacles involved in making complex and innovative imagery come to life.
Find Niels on IG: @nielslacroix_directorGet in touch:
@directedbyxander -
🎙Meet hand model Kateryna Pavlovska 🌟.
https://hiredhandsmodels.com/female-hands/kateryna
We explored the art of hand modeling, and how it’s all about posing your fingers 🫳 in ways that feel completely unnatural but look fantastic on screen, a talent that takes years to perfect and is essential for any food and table top commercial. 🍇 🎥
Find Kateryna on IG: @handmodelukGet in touch:
@directedbyxander -
🎙Meet animation guru Sebastian Ungrad a.k.a "The Butcher's Brain" 🧠 whose innovative spirit has lead him to fully embrace AI generated video like few other artists.
https://www.youtube.com/@TheButchersBrain/In our insightful conversation, the Butcher shared a detailed overview of his intricate AI workflow and gave his prediction on how soon food commercials could be completely taken over by this technology. 🤖🍔
Find Sebastian on IG: @thebutchersbrainGet in touch:
@directedbyxander -
🎹🎻 Meet music composer Roman Fleischer, who ingeniously harnesses innovative technology, software, and crazy instruments to break free from creative constraints when creating music for commercials, 🎬 movies and 📺 TV-shows.
https://www.romanfleischer.com/
In our insightful conversation, Roman shares how he uses these technological advancements not to replace creativity, but as a means to liberate himself from limitations imposed by traditional tools and instruments, allowing his artistic abilities to flourish boundlessly. 🚀🎸Find Roman on IG: @romanfleischercomposer
Get in touch:
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