Episodit
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If I could solve one business problem for you - what would it be?
Thatâs what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And youâre in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems.
Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems.
In this jam-packed hour youâll hear questions and answers for:How to make buying from you so easy that your customers canât help themselves
Give your customers an experience they will remember and come back for again and again
Turn your most loyal customers into brand ambassadors and affiliates
What to automate and outsource - and what to do yourself
And much, much more.
Solutions Given:
[00:00] Recapping our latest live mastermind event
[2:09] The JMC: learn Holiday Promotion Strategies and get accountability
[3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands
[04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially
[08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special
[10:05, 23:15] Serving your customers: sell more by making it easy
[13:00] Email marketing: what happens if my customers unsubscribe?
[15:50] CRM: how do I keep track of all my customersâ life events (like anniversaries)?
[20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it
[31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them
[40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches.
[42:30] AI marketing: can I use AI to attract my ideal customers?
[50:57] Legal: Can I âpoachâ customers from other platforms?
[58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever!
[59:37] Whatâs working right now to give you great results this Holiday Season
Here are the resources mentioned in the show:
Join the 30-Day Holiday Sales Challenge
5-Step Holiday Sales Playbook Masterclass
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
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I know youâre probably swamped this time of year with the holidays right around the corner.
Itâs easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with.
Donât worry - Iâve got your back!
In todayâs Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.
This episodeâs rundown:
[00:00] Get my 5-step holiday sales playbook masterclass - for free
[04:16] Join my upcoming masterminds for 6-7-figure business owners
[06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
[06:41] Identify your vision and turn it into goals
[08:59] Create a strategy that supports your vision
[10:39] Break down your strategy into tactics
[12:21] Execute your RGAs - Hannahâs story
[14:25] Break free from your limiting beliefs with a sales mindset
[19:21] Going all in: 7-figures in the rural midwest - Lindseyâs Story
[22:27] Youâre invited to join the 30-day Holiday Sales Challenge in the JMC
Here are the resources mentioned in the show:
5-Step Holiday Sales Playbook Masterclass
30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Puuttuva jakso?
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Managing a business can take so much time.
Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than youâd like.
Todayâs guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity.
And if you put into practice her advice - youâll find yourself getting back hours if not whole days every week.
This episodeâs rundown:
[00:00] Intro & introducing Callan Faulkner
[04:35] Using AI to make businesses efficient
[09:26] AI for web search (hint: do the polar OPPOSITE of Google search)
[14:05] Donât get mistaken for AI: use Claude - the most human-sounding AI model
[16:54] Research with confidence: use Perplexity
[20:01] Write pitches for PR using Claude
[23:24] Why you should spend time training AI (itâs not that hard once you know what âtrainingâ really means)
[25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds
[28:15] The best way to learn AI to streamline your business
[35:26] Latest Updates and Big Changes
Here are the resources mentioned in the show:
Save your seat for Callanâs FREE AI Masterclass!
Join JMC's 30-day Holiday Marketing Strategy Challenge for October
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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âI feel like I spend more time on content creation than making Jewelry.â
If that line resonated with you - youâre not alone.
Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content.
I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation.
In this episode, youâll learn:
[0:00] Latest news and announcements
[03:23] How Phil went from hating agencies to starting one himself
[06:44] What should the customer say to create the best testimonial?
[08:38] The ethics and legality of incentivizing customers for testimonials.
[09:40] How much should you budget to pay for customer reviews?
[12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates
[15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial)
[16:54] Optimal length for a user-generated video
[17:41] How do you prep someone to do an unboxing video?
[19:02] Editing testimonial videos & compilations
[22:07] Scoring customer testimonials and determining compensation
[24:05] Advertising strategies if you donât have the budget to hire an agency
[27:14] What itâs like to work with Phil & how to connect with him
Here are the resources mentioned in the show:
Philâs website - Creative Launch
Follow Phil on Instagram
Laying the Foundation - Enroll now (final cohort)
Magnetic Marketing Masterclass - Watch on Demand for free
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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How much ROI can you get in ONE year by investing in yourself?
Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right.
What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results.
The panel discussion rundown:
[0:00] [News & Announcements / Intro]
[4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame
[17:12] Erinâs journey from $18k a year to $19k in one month
[22:36] Wandaâs business restructuring over the past year and finding clarity about her dream clients
[26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business
[30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching
[34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths.
[42:33] Lindsey - from $13k / year to six figures in 4 years
[47:35] Panel Question: âDid you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?â
[1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.
Here are the resources mentioned in the show:
Laying the Foundation
Ask Tracy A Question About LTF
Magnetic Marketing Masterclass
Guest (Instagram)
Website
Erin Kandoll
Twisted Ginger Jewelry
Lindsey Kirk
Lindsey the Ladysmith
Laura Stamper
Laura Stamper Designs
Lara Miller
The Charmed Rabbit
Wanda Nichols
VANDA Inspired
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Make this your highest revenue holiday season ever!
It may only be September - but the holidays are almost here.
And for Jewelers - this is our busiest time of the year.
Donât waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.
In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effectâą methodology in my book.
The rundown:
[0:00] Latest News and Announcements
[1:25] Introduction: Become a magnetic marketer who draws your ideal clients in
[3:24] Understanding a Jewelry customerâs desire and why you need to connect with them on a personal level
[08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead
[9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING
[14:19] Transform your gemstones into timeless memories and unforgettable experiences
[20:58] Different customers reside on different social platforms - where to go to find the customers you want
[22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage
[25:28] Conclusion: Putting it all together
Here are the resources mentioned in the show:
Magnetic Marketing Masterclass
Laying the Foundation
VIP Upgrade
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Follow @Flourish_Thrive Tik Tok
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Would you have the courage to change cities to follow your dream?
Todayâs guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.
Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.
And today - she shares why she made such a brave choice.
In this episode, we cover:
[00:00] Latest News & Announcements
[01:50] Breaking Free: From the Corporate World to Painting
[05:37] Nicoleâs Creative Process
[07:27] Painting with Metal
[09:21] The Big Move: Changing cities to find a community
[11:29] All or nothing: Upgrading to VIP
[14:02] Almost backing out - seeing a Sign to continue
[18:51] 1-1 mentorship: receiving clarity & focus
[20:54] Finding & Charging Dream Clients
[22:50] Developing the businesswoman mindset
[23:59] Making a connection and finding a community
[26:47] Nicoleâs advice to new business owners about Laying the Foundation
Here are the resources mentioned in the show:
Follow Nicole on Instagram!
Nicoleâs Website
4-Step Magnetic Marketing System Masterclass
Laying the Foundation
VIP Upgrade
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Todayâs Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the USâs top television programs the Today Show during the Paris Olympics - a story you wonât want to miss.
Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.
In this episode, we cover:
[0:00] Jewelry Brand Makeover Bootcamp
[1:35] Introducing Marion Gaude
[3:38] Escaping her âGolden Prisonâ to reconnecting with her childhood
[11:01] Sourcing gemstones from India
[12:52] From Inspiration to Completed Collection
[16:09] Showcasing Jewelry on the Todayâs Show during the Olympics
[25:34] Partnering with Le Bon Marchet
[27:21] Why did Marion take Laying the Foundation (LTF)?
[31:11] What was Marionâs favorite part of LTF?
[32:43] How did she justify the investment?
[34:07] Marionâs advice to listeners considering Laying the Foundation.
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp
Follow Marion on Instagram!
Check out Marionâs Jewelry Brand Atelier SimĂ©on
Laying the Foundation
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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What would you do if you lost everything?
That happened to todayâs guest Laura Stamper.
In just 3 months - she lost everything. Her husband, her house, and her art studio.
But Laura didnât let that stop her.
She invested in herself and her business - and her business grew 7xâwhen compared with the same quarter as last year.
And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.
[0:00] Latest News and Announcements
[1:43] Who is Laura?
[4:55] How Laura lost everything
[12:07] Overcoming indecision and turning her life around
[16:05] The case for selling wholesale: hourly rate
[19:07] Investing in her business: 3x ROI in just one year
[23:06] The biggest factor to growing her business: email marketing
[27:58] Whatâs it like working with the coaches at Flourish & Thrive?
[31:57] What are the biggest changes coaching made for your business?
[34:02] Specific sales growth quarter-by-quarter
[35:20] Lauraâs advice to YOU
Here are the resources mentioned in the show:
Follow Laura Stamper on Instagram!
Laura Stamperâs Website
Sign up for the Jewelry Brand Makeover Bootcamp
Laying the Foundation VIP
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students donât understand why their marketing seems to be attracting the wrong people.
In todayâs episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brandâs story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?
In todayâs episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Ownerâs business model - and lead to higher margins and profits with a relatively low starting investment.
In this episode, youâll learn:
[0:00] Latest News & Announcements
[6:10] Ashleyâs Journey to Selling Permanent Jewelry
[11:51] What are the obstacles?
[16:08] Repeat customers & adding value
[19:15] Getting started
[20:03] Marketing permanent jewelry [20:50] Differentiating yourself[22:45] Justifying your pricing
[24:10] Offering warranties
[26:30] Getting Positive Online Reviews
Here are the resources mentioned in the show:
The Babe Standard
Sunstone Permanent Jewelry Welders
Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.
I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.
In todayâs episode - I share my key takeaways from a mastermind I attended last week.
This episodeâs rundown:
[0:00] Latest News & Announcements
[4:15] Getting in the room with powerful people
[14:28] Clarity & Stillness
[16:19]] Unfrazzling your business
[17:44] Deciding to Transform
[20:24] Seasons of Business
[22:39] The 6 Pillars of Wealth
[24:27] Donât let the ânoâsâ keep you from knowing
[28:08] The power of being with powerful people
Here are the resources mentioned in the show:
Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Do you feel like you wear a mask as you go through life?
In todayâs Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put onâŠ
And help take them off.
She does this in a process she calls - appropriately enough - unmasking.
If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you wonât want to miss!
In this episode:
[0:00] Latest News & Announcements
[4:00] Introducing Paula
[5:00] How Tracy & Paula met & Unblocking compliments
[7:50] Tracyâs Masks
[12:42] When Paula discovered her gift
[21:14] Spiritual Shorthand
[23:18] Childhood & Self-Forgiveness
[27:05] Tracyâs Real-time Unmasking
[31:21] How Unmaking Changes Photography
[34:43] Unmask Yourself
Here are the resources mentioned in the show:
Follow Paula on Instagram!
Book a Session with Paula
5-step Jewelry Sales Playbook
Buy my book: The Desired Brand Effect
Desired Brand Effect Mastermind Retreat
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World
Itâs easy to get lost in the daily business grind.
But isnât there more to business than that?
In Todayâs Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.
This episodeâs rundown:
[0:00] Announcements and Introducing Jessica
[5:25] Tracy & Jessica vibe together
[7:28] How Jessica built and sold her business
[14:06] Why Jessica wrote her new book
[18:54] Spiritual Principles for Leadership
[23:45] Your Invitation to unlock your Light
[25:45] Feminine Leadership
[32:34] Your most important takeaway
Here are the resources mentioned in the show:
Pre-order the Light Work Book
Follow Jessica Zweig on Instagram
Free Masterclass: The Five-step Jewelry Sales Playbook
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Your IG Bio is one of your most powerful tools for raising your brandâs awareness and gathering leads.
In todayâs Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.
And the best part is - once youâve set up your IG bio - it works for you 24/7!
In this episode, I cover:
[0:00] F&TA: Latest News and Upcoming Events
[2:54] Your IG Bio - an often wasted space
[5:14] The 3 pinned posts your IG Bio needs
[5:55] Pinned post #1: Introducing yourself
[10:19] Pinned post #2: Providing value and getting leads
[12:22] Pinned post #3: Building Trust
Here are the resources mentioned in the show:
Free Masterclass: The Five-step Jewelry Sales Playbook
The Jewelry Marketing Collective (Open for enrollment)
Desired Brand Mastermind Retreat
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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xo, Tracy Matthews
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If youâve been selling Jewelry for awhile, you probably have an opinion on Etsy.
Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.
And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:
[0:56] Monicaâs story: from 9-5 to successful business owner and later coach
[3:41] Why Etsy is an excellent source of supplementary income
[5:38] Getting started and standing out
[8:22] Avoiding common mistakes
[11:53] Getting found: Product naming
[15:13] Building Trust: Reviews
[17:25] Developing a Profitable Ad Strategy
[24:00] Converting Etsy Shoppers into Loyal Customers
Here are the resources mentioned in the show:
Monica Little's Website
Follow Monica Little on Instagram!
Follow Monica Little On Facebook!
Free Masterclass: The Five-step Jewelry Sales Playbook
The Jewelry Marketing Collective (Open for enrollment)
Desired Brand Mastermind Retreat
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
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Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices?
In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.
In todayâs episode - I share what you can do in your business to not only survive but thrive in todayâs highly inflated precious metals market.
In this episode, we go over:
[3:41] How 2008 prepared me for today
[5:30] The economic reasons why precious metals price spike
[11:40] Ways to adjust your prices to account for the rising cost of materials
[13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
[15:47] Diversifying your product line to reduce material costs while keeping value
[17:34] Optimizing your supply chain to secure better deals
[18:31] Elevating your value proposition so customers recognize other sources of value
[19:32] Reducing or removing non-essential business and personal expenses
Here are the resources mentioned in the show:
Free Masterclass: The Five-step Jewelry Sales Playbook
The Jewelry Marketing Collective (Early Bird Sale)
Laying the Foundation
Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
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âFear was running the show - not meâ
That was the realization I had last week as I went on a journey of self-discovery.
I had been thinking about âexpansionâ and what the word meant for me and my business.
And as I thought about it - all my deepest fears came welling up to the surface.
I reached out to some people I trusted most - and they came through for me.
They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.
In this episode, youâll discover:
[00:48] Why playing not to lose is keeping you from winning
[1:28] How mindset is crucial to my success - and the success of every famous person I know
[2:19] How âexpansionâ brought up my deepest and darkest fears - and the advice I got from those closest to me
[4:20] How feeling my greatest fears brought peace and acceptance
[5:20] The 3 stages of fear
[6:34] The 4 steps for overcoming fear - and the first is clarity
[11:54] How undealt with fear is actually running the show - not you
If youâve ever experienced fear so strong you didnât know what to do or how to get through it - whether in business or in your personal lifeâŠ
This is an episode you wonât want to miss!
So get to listening!
Here are the resources mentioned in the show:
My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.
Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!
Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Iâm often asked - âwhat would YOU do if you had to start your jewelry business over again?â
In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.
In this episode, I cover:
Why I quit my retail job at Nordstrom to start a Jewelry company
What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
What to do when youâre sitting down to get work done - but donât have a deadline to work towards.
Who Iâd reach out to first to make sales if I were just starting again
Ways to sell items that arenât even listed on your website
A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
How often I think you should email your list and why frequent marketing actually brings in more sales.
I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
I talk about the law of attraction and how energetics affect your success.
I recommend activities that Iâve found very helpful in cultivating a success mindset.
I talk about how to set up a funnel to generate automatic sales.
I share how one of my friendâs business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
I show you where much of the value of your business really comes from - and it might not be where you think it is!
Here are the resources mentioned in the show:
My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.
Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!
Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
The Instagram Live video link for my discussion with Chelsea
Shopify free trial
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.
In this episode youâll discover:
Susanâs journey from a professional musician to a social media brand strategy expert
How Susan became a âcelebrityâ on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for âDancing Teenagersâ but is âA virtual QVC in your pocketâ
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTokâs plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husbandâs passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTokâs goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.
This one's a good one!
Here are the resources mentioned in the show:
Susan's Instagram
Mediary Marketing website
Mediary Marketing Instagram
The Viral Collection
How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
'The Desired Brand Effect' Book
Are you enjoying the podcast? Weâd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select âRatings and Reviewsâ and âWrite a Reviewâ
Share your favorite insights and inspirations
If you havenât done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you wonât get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
- Näytä enemmän
