Episodit
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Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it.
In today’s episode, I’m breaking down the 3 biggest mistakes florists make on their websites (and how to fix them ASAP). Think of this as a masterclass in online sales for your floral business. We’ll cover:
How to instantly improve your messaging so the right clients say YESThe one navigation mistake that’s costing you bookings (and the simple fix)Why a personal touch makes all the difference—and how to add it without overcomplicating thingsBy the end of this episode, you’ll have a clear checklist to make sure your website sells for you—so you can book better clients with less effort.
🌸 DM me on Instagram and tell me your biggest takeaway!
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action.
In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients without the burnout of daily posting. You’ll learn:
🌿 Why your ideal client is already in action mode—and how to shift your content to meet them where they are.
🌿 How clarity + simplicity lead to more sales (and the #1 mistake that’s costing you inquiries).
🌿 Why you DON’T need to post daily—and the smarter way to make sure new customers are finding you every single day.
🌿 The secret to authority content that makes clients fall in love with you before you even know they exist (so they show up ready to book, no convincing required).
If you’re tired of guessing and hoping your Instagram posts will lead to sales, this episode is for you!
✨ Hit play now and let’s get your Instagram working for you—not against you. ✨
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
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If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨
And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth.
In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise your prices — and do it today. Including:
→ The biggest reasons florists stay stuck + under-price
→ The easiest strategies to follow to get out of your own way
→ Simple systems you can implement right now, so you can show up with more confidence and be more profitableIf you’re ready to price your work with confidence and attract clients who happily pay your rates, hit play now!
Want my exact pricing system? CLICK HERE for the Profitable Pricing Blueprint
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way.
In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn:
→ How to set your prices and lead the sales process like a pro
→ Why showing the right work attracts higher budgets
→ How your website + Instagram can pre-sell dream clients before they even inquireIf you’re ready to simplify your booking process and build a floral business that thrives—without burnout—this episode is for you. Hit play now and let’s dive in!
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Think you need to be famous in order to be successful in your florist business?
Think again.
In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales.
I’ll walk you through a simple, high-profit marketing strategy that doesn’t rely on "going viral" but instead helps you attract the right clients with ease. If you’re ready to stop scrambling and start selling, this one’s for you!
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳
You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what your work is worth.
If you’re ready to book weddings with ease (and make more money doing it), this one’s for you!
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅
Work smarter (not harder) this Valentine's DayIncrease your average order value without working more hoursCreate space for those dream clients who want to go all out
In this episode, I'm sharing three powerful strategies that will help you:Here's to your most profitable Valentine's Day yet! 🥰
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers.
If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this episode is for you. 🤩The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
How I'm "planning" for next year and why 2025 is going to be amazing 🎉
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰
Jack Canfield's book The Success PrinciplesThe Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed.
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
If you’ve ever wondered whether adding a price list to your website is the right move for your wedding business, you’re not alone. In this week's podcast episode, I’m diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We’ll discuss how a price list can impact your client inquiries, attract the right customers, and influence your brand perception.
Plus, I’m sharing an incredibly effective sales strategy that’s worked wonders for me and my clients — one that goes beyond a simple price list to truly connect with high-quality clients. Whether you're considering a pricing page or looking for an alternative approach, this episode will give you a clear path forward. 🥰The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings. 🥳
The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here -
Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits. 🤔
The secret? Shift your focus. Most florists believe more clients is the secret sauce to increased profits...but it's actually learning to master your cash flow.
And that's exactly what we're going to dive into in this week's episode. I’ll cover how to spot common “cash flow leaks” in your business and walk you through my exact framework to managing expenses so you can feel more confident in how you approach your cash flow (Hello stress-free money management! ). 🥳The Elevate Marketing Program for Florists
The simpler, more effective way to market your flower business. Learn about it here - Näytä enemmän
