Episodit
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The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts on the impact of referral marketing and getting your messaging right.
Meet Owen
Owen March is the founder of EVRYMAN and for more than 40 years, he has explored and developed programs that bring together mindfulness, somatic psychotherapy, and the science of emotional physiology. His post-grad training began in the late 1970s when he completed Ron Kurtz’s, the founder of Hakomi Therapy’s first professional training. He went on to co-teach with Ron for companies such as IBM. Peter Levine, Ph.D., the developer of Somatic Experience, the first somatic-based therapy for PTSD, was Owen’s next teacher. His interest in how to use the unconscious mind to produce lasting change got him an invitation to apprentice with Milton Erickson, MD.
Connect: Instagram | Website | Facebook
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.
Connect: Echeveria Organic | Instagram | LinkedIn
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There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this episode. While she leads the in-app content strategy for Aura, her insights are very important for those of us creating content for organic marketing channels like mail, social media, and blog.
Tune in for strategies on how to tap into those trends, make sense of them for your brand, and decide what to jump on and what to let pass.
Meet Christine Mangum
Christine Mangum is the Head of Content Strategy & Coach Manager at Aura Health and also a mental health counselor running her own private practice.
Connect: Aura Health Instagram | Aura Health Facebook Group | LinkedIn
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.
Connect: Echeveria Organic | Instagram | LinkedIn
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Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the eating disorder recovery space.
Meet Jason
Jason Wood turned his battle with orthorexia into a mission to break the stigma around men’s mental health by publishing his memoir Starving for Survival. He is proud to serve on the board for two eating disorder recovery organizations, Running in Silence and SoulPaws Recovery Project. Jason is the Marketing and Communications Manager at ANAD and facilitates the organization’s new men’s peer support group. Through speaking engagements, his writing, and his work, Jason strives to start an important conversation that encourages everyone--especially men--to speak up, share their stories, and get the help they deserve.
Connect: Orthorexia Bites | Instagram | LinkedIn
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.
Connect: Echeveria Organic | Instagram | LinkedIn
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In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other.
Meet Fara
Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon.
Connect: LinkedIn
Meet your host, Jessica
Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.
Connect: Echeveria Organic | Instagram | LinkedIn
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Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect of your strategy. You may have thought about some of these benefits, but there are a few I bet you haven't, so tune in if you're thinking about whether or not to outsource.
Here's the blog post mentioned in the episode.
JessicaThiefels.com | Instagram | LinkedIn
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How does content actually support the bottom line and lead to conversion?
The data shows that content marketing can be a valuable sales tool for both B2B and B2C organizations. CMI’s 2023 report found that 67 percent of B2B marketers and 63 percent of B2C marketers report that content marketing generates demand and leads.
We know it works, but here’s where it gets a little complicated. It only works when it’s done right. Here's how to get it right—and what's possible when you do.
Read the blog post: How Content Marketing Drives Sales for Your Mental Wellness Business
JessicaThiefels.com | Instagram | LinkedIn
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This has been a hot topic in the last few weeks, and after finally getting to use it myself, I can honestly say: I love it! But, as a content marketing veteran, I can also say that it isn't quite enough just yet. Here's why and how you can still get value out of it.
JessicaThiefels.com | Instagram | LinkedIn
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Answering this age-old question for mental wellness brands who are curious about where to spend their time, resources, and energy.
JessicaThiefels.com | Instagram | LinkedIn
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Organic marketing success relies on a variety of factors, much of which is focused on strategy and tactical implementation. Today, however, we're talking about a foundational element of your successful organic strategy—and something that I see most clients forgetting about or not paying attention to. Tune in to figure out what this is and how to fix it.
JessicaThiefels.com | Instagram | LinkedIn
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Organic marketing is no longer an option in 2023—but the question is, are you actually seeing results? In this episode, I share five ways to optimize your efforts and get more from your organic marketing so you can start generating ROI while also connecting with your audience more authentically and consistently.
JessicaThiefels.com | Instagram | LinkedIn
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In today's episode, we speak with my friend, Andrea Wightwick about the intricacies, challenges, and benefits of marketing in what is a relatively unregulated space: the CBD industry. We talk about all things organic marketing, branding, and building trust with your customers.
Check out our guest:
https://behapsy.com/https://www.instagram.com/hapsy/JessicaThiefels.com | Instagram | LinkedIn
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Blog content—educational, value-based, well-written content—can be hugely impactful for your business when done right. Here's the thing: most of the time it's not consistent, it's missing all the important pieces (I.E. SEO, focus, keywords), and so it falls flat.
Instead of giving up on blog content, tune into this episode to find out how you can do it better and leverage it as a valuable marketing tool for your business.
JessicaThiefels.com | Instagram | LinkedIn
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When I worked with Samantha and Andrea, the founders of Harlow, I saw one thing very clearly: their passion and commitment to community was like nothing I'd ever experienced before. In today's episode, we talk about why this matters so much to them, how it's impacted their business, and how you can make community a priority for your business as well.
Check out our guest:
https://meetharlow.com/https://twitter.com/MeetHarlowhttps://www.instagram.com/meetharlow/JessicaThiefels.com | Instagram | LinkedIn
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I often hear that clients are nervous about focusing SEO keywords for fear that it will make our content less authentic and less human. In today's episode, I'm sharing about the process I use (and recommend) to create great content while also optimizing for keywords so you can get the best of both worlds: provide for your audience while also ranking higher in Google.
JessicaThiefels.com | Instagram | LinkedIn
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Authenticity matters for every brand right now—but especially health and wellness brands. Tune into this episode to learn about how employee-contribute content can help you leverage that authenticity and how this initiative can translate to conversions based on recent data.
JessicaThiefels.com | Instagram | LinkedIn
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I fully support the use of paid marketing—it's a valuable tool for many businesses. I also fully support (and recommend) developing and implementing your organic marketing strategy before investing in paid, especially for mental wellness and health brands.
Why? What are the benefits? Tune in to this week's episode to find out.
JessicaThiefels.com | Instagram | LinkedIn
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This week we're chatting about something that came up in a sales call with a new client. They weren't sure how the SEO content we'd create together would fit into their very full current content efforts—with emails, podcasts, social media posts, and videos already being created. That lead us to come up with a clear integrated content strategy for their brand that we'll now be executing together over the course of the next six months.
Tune in to learn about why this is important for your mental wellness brand and how to create your own.
JessicaThiefels.com | Instagram | LinkedIn
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Today we're talking about the importance of creating content for your specific niche—and why this is SO important in the wellness space if you want to actually stand out, connect, and convert.
JessicaThiefels.com | Instagram | LinkedIn
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In this episode, I'm speaking to you if you're an app-based mental wellness business. While app store SEO is important, it's just as critical that you invest in website SEO as well. Here's why that is, along with some practical steps for getting started with SEO content creation.
P.S. Here's the case study I referred to in the episode and here's a blog post on app SEO vs. website SEO if you want to dive deeper.
JessicaThiefels.com | Instagram | LinkedIn
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In the very first episode of Thrive Through Marketing, I'm sharing about why organic content marketing matters for you, as a mental wellness brand, how it allows you to stand out, and why you need it to connect with your potential clients, customers or users. Let's set the stage for everything that's to come with this inaugural episode!
JessicaThiefels.com | Instagram | LinkedIn