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Mark Calendar For TIQUE’s Black Friday Sale! Nov. 25th - Dec. 2nd
Julia Asselin from The Itinerary Girls shares her expertise on creating a social media brand identity that stands out in a crowded industry. Julia breaks down the essentials of creating a unique visual style, developing an authentic voice, and telling compelling stories that captivate your audience. Learn how to master Instagram with her insights on designing a cohesive and inviting grid layout, posting relevant content, and maintaining consistent engagement with your followers. Julia also emphasizes the need for authenticity, consistent branding, and the strategic use of calls-to-action (CTAs) to turn followers into clients. Whether you're starting out or looking to refine your social media presence, this episode is packed with tips to help you create an authentic, engaging brand that reflects your niche and style!
About Julia Asselin:
Julia Asselin is the Co-founder of The Itinerary Girls. She was born and raised on the East Coast in Pennsylvania, but currently lives in Los Angeles, CA. On weekends you'll find her doing something outside (total beach bum) or trying a new restaurant (no shortage of those in LA). She also loves working out, spending time with friends, and of course…traveling. Fun fact: Her first job was at an ice cream shop, which left her with an ice cream addiction. Flavor of choice: Cookies & Cream!
theitinerarygirls.com
Today we will cover:
(05:10) The Itinerary Girls; crafting a cohesive Instagram presence (12:00) Balancing authenticity and strategy (15:50) Educating vs selling; speaking to luxury clients (22:00) Remaining consistent with weekly content (24:30) Looking to others for inspiration (31:45) Tools for social media success (34:30) Tracking metrics that matter (36:40) Creating shareable content (41:30) How to convert followers into clients (56:10) Using storytelling to create an engaged audienceDEFINING YOUR DREAM CLIENT GUIDE - The ultimate workbook designed to help travel advisors define, attract, and convert more of your dream clients!
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Beth Pelleteri from Rhode to Travel joins Jennifer to share her expert advice on building customized itineraries without the need for Destination Management Companies (DMCs) or wholesalers. Together, they discuss the benefits of direct booking methods, when to consider partnering with a DMC, and best practices for handling last-minute requests and remote destinations. The conversation also dives into managing client expectations, understanding cost considerations, and the importance of having a solid workflow. Whether you're new to planning FIT travel or looking to enhance your skills, this episode is packed with insights to help you confidently design bespoke travel experiences!
About Beth Pelleteri:
Beth has been an advisor for over 13 years. She started as a retail advisor for a large brick + mortar company, and finally took the leap to open her own agency in 2020! Her focus is on couples, unique FIT vacations with lots of food + local experiences. Beth has spent her entire career traveling all over the world. COUNTLESS FAM trips, personal vacations, conferences, and more. She is currently a part of the Upannaway team with Departure Lounge, and has surrounded herself with the smartest, savviest, coolest advisors on the planet.
rhodetotravel.com
Today we will cover:
(01:15) Beth's background and experience as a travel advisor (05:10) When to use a DMC or wholesaler (10:50) Planning travel in familiar destinations (16:55) The role of DMCs in complex itineraries (25:30) Gaining experience and learning from mistakes (28:15) Quick turnaround and last-minute planning (31:00) Balancing commissions and client satisfaction (38:35) Leveraging workflows for efficiency (45:45) Collaborating with concierges and suppliers (53:50) Common mistakes and lessons learnedSHOP THE WORKFLOW TEMPLATES
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Puuttuva jakso?
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In this special 100th episode of Tique Talks, Robin and Jennifer celebrate the podcast’s incredible journey - over 200,000 downloads and a thriving community! They reflect on the lessons learned along the way and answer questions from listeners, covering topics like common mistakes new travel advisors should avoid, the importance of defining your ideal client and managing expenses strategically, and setting boundaries for sustainable business growth. They also discuss the pros and cons of using a personal vs. business Instagram account, the benefits of building strong supplier relationships, and MUCH more! This milestone episode is packed with advice and inspiration - perfect for advisors looking to refine their strategies and scale their travel business.
Thank you for being on this journey and here’s to 100 more episodes!
Today we will cover:
(02:25) 5 mistakes to avoid as a new travel advisor (11:30) The most important advice for new advisors (15:10) Personal vs. business Instagram account (20:40) Instagram strategies; creating a personal brand (24:30) Charging fees for returning clients (28:30) Brand audits; Turning to others for feedback (33:00) Making travel your full-time job; finding a bookkeeper or accountant (38:15) Top 3 ways to increase client inquiries (44:15) Biggest mistakes and overcoming them (53:50) The importance of niching downListen to Episode 41: What We'd Do Today If We Started Our Travel Business Over (Part 1)
Listen to Episode 99: Creating Invoices That Protect Your Business
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Dive into a topic that might not sound overly exciting but is essential for protecting your business – client invoicing. Jennifer and Robin discuss topics such as charging planning fees, setting limits on proposal revisions, and making sure your services are super clear so clients know exactly what they’re paying for. They also share tips on managing supplier invoices (because nobody likes those surprise mistakes) and why getting digital signatures for changes is a total lifesaver. And of course, they get into the nitty-gritty: clear terms and conditions, disclaimers for extra costs, and all the documentation you need to cover your bases. Bottom line? Client invoices aren't just about getting paid – they’re about saving yourself stress and keeping your business running smoothly. Hit play to learn more!
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Today we will cover:
(01:20) Clearly defining your service levels (05:55) Itemizing fees; tracking your time (13:10) Supplier invoices and safeguards (16:15) Building detailed invoice templates (18:20) Including terms and conditions in invoices (21:55) Humanizing your business practices (24:20) Managing client expectations (26:05) Supplier terms and conditions (29:10) Handling changes and cancellations (33:10) Legal considerations and client agreements (39:30) Common invoicing mistakes to avoid_____
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When you stay top of inbox, you stay top of mind. Kaytee Fisher of Moxie and Fourth is back to share her knowledge on all things email marketing. Learn about the importance of audience engagement, staying 'top of inbox,' and the synergy between email marketing and social media. Dive into advanced techniques like audience segmentation, creating effective nurture sequences, and balancing promotional emails with engaging content. Kaytee also reveals her top resources and services, including mini-training sessions, custom solutions, and an upcoming guided program. Tune in for ample advice perfect for both beginners and seasoned advisors looking to elevate their email strategies!
Connect with Kaytee Fisher:
moxieandfourth.com
Sign up for Flodesk
Check out Interact
Today we will cover:
(01:25) Kaytee’s journey from nurse to business owner (07:05) The mindset behind successful email marketing (08:30) Maintaining consistency and building trust (16:10) Audience segmentation and personalization (21:00) Examples of effective email campaigns; lead generation (26:25) Infusing your personality into emails (30:30) Cleaning up your email list; strategies for improving email open rates (36:10) Understanding and implementing nurture sequences (46:30) 4 tips for effective email marketing (49:19) The DIY and The List Launch EssentialsWORKFLOW TEMPLATES
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In light of recording challenges due to Hurricane Milton, Robin and Jen are replaying this fan-favorite episode!
“Travel agents still exist?” - There’s no doubt, we've all been asked this question. Honestly, it can feel impossible to summarize everything that a travel advisor does in the few seconds that we have to respond to that question. Many people now believe they can plan and book their own trips using the internet and online reviews. However, advisors offer much more than just booking services! In this conversation, Robin and Jennifer chat about breaking down advisor stereotypes, easing the stress of planning trips, and how technology has reshaped travel planning. They also provide tips for building strong client relationships, managing unexpected bumps along the way, and addressing common concerns about cost. If you've stumbled over explaining why someone should work with an advisor versus booking a trip on their own, this episode is for you!
Today we will cover:
(02:10) Challenges and evolution in the travel industry (07:00) The human touch in planning travel (22:30) The value of modern travel advisors (28:00) Airbnb annoyances; travel influencers and misleading perceptions (42:35) The importance of building relationships (46:25) Addressing cost misconceptionsGet started with Planoly!
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The holiday season is fast approaching - are you ready to take a well-deserved break without worrying about your business? In this episode, Robin and Jennifer share must-know strategies for travel advisors to prepare for a stress-free holiday. From setting up automated responses and delegating tasks to expressing gratitude to clients, they cover everything you need to step away with confidence. Plus, they dive into the importance of setting clear boundaries with clients, automating workflows, and crafting a comprehensive coverage plan. Tune in for all the tips to keep your business running smoothly while you enjoy a peaceful, relaxed holiday!
Today we will cover:
(02:00) Showing appreciation during the holidays (03:45) Setting your ‘out of office’ and communicating with clients (06:30) Creating a checklist of to-do tasks (09:00) Choosing a backup point of contact and delegating tasks (18:30) Setting boundaries; utilizing WhatsApp for client communication (25:30) Decluttering and organizing your workspace (27:45) Automating your email inboxListen to Episode 03: Preparing To Go OOO? Do These Things First
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Ready to turn social media followers into loyal customers without spending hours in your DMs? Jennifer and Robin share the many benefits of ManyChat, an automation tool designed to enhance engagement on Instagram through chat funnels and automated responses. It's an effective way of creating engagement to boost your profile, as well as deliver tailored information to an engaged audience. The tool, popular among online marketers like Jenna Kutcher and Amy Porterfield, helps brands interact more personally, creating a deeper sense of connection and loyalty. Learn how you can streamline your communication, save time, and still deliver that bespoke service your travel clients love!
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Today we will cover:
(01:20) Understanding ManyChat and how it works(05:40) The psychology behind ManyChat; building like, know, trust(14:40) Advanced features; flow-builder, FAQs(22:20) How travel advisors can use ManyChat(31:15) Tips for creating effective promptsTHE SIGNATURE BRAND
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Ever felt crushed by a bad review? Robin and Jennifer know the feeling. This conversation tackles how to turn those tough moments into learning opportunities. The ladies discuss how to process negative feedback without taking it personally and offer practical steps for recovery. Learn how to remove emotion from reviews, show appreciation for the feedback, and offer remedies such as future trip credits or small gestures. Whether it's because of something that was out of your control or maybe a genuine mistake, a negative review can be pretty discouraging. Hit play and get all the tips for turning challenging situations into positive outcomes!
Today we will cover:
(01:20) Normalizing bad reviews (06:00) How Tique transformed their Workflow Templates after negative feedback (11:10) Dealing with disappointment; removing emotion from reviews (19:20) Responding the negative feedback; empathize, explain, and options (29:50) Showcasing your value and learning from mistakes (33:20) Service recovery; ways to remedy the situationListen to Episode 91: What You Wish You'd Always Known About Booking Airfare with Lary Neron
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Thinking of planning a group trip? Robin and Jennifer give the inside scoop of their own group trip to Italy in 2019. They discuss their positive experiences (such as making life-long friends) and challenges (losing $12,000!), as well as give advice for avoiding common pitfalls. Learn the importance of understanding your audience, creating a detailed timeline, managing expectations, and accurately pricing a group trip to ensure profitability. They also discuss best practices for promoting the trip, handling logistics, and addressing common obstacles. This episode is a must-listen for anyone considering organizing a group travel experience - walk away with validation that a group trip may not be fit for your business model OR gain a better understanding of how to sell your group trip profitably!
Today we will cover:
(04:15) Understanding the audience’s interest in a group trip (09:30) Predetermined dates; creating a timeline and planning for promotion (18:20) Overcoming obstacles for booking (24:20) Navigating group dynamics and preferences (31:45) The realities of group travel pricing (38:45) Requiring group members to purchase travel insurance (40:30) Managing expectations and housekeeping rules (46:40) Balancing fun and responsibility as a hostWORKFLOW TEMPLATES
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From establishing professionalism to creating a better work-life balance, setting boundaries in your business is a must. However, what does implementing boundaries actually look like? How can you educate potential clients on your boundaries so that you are only working with travelers that value your time? Jennifer and Robin answer those questions and more on this episode! Learn why boundaries are necessary, how to communicate them effectively (and handle pushback) to clients, and the role fees play in reinforcing these boundaries. If you’re eager to create stronger boundaries in your business and ensure a positive client experience, don’t skip out on this episode!
Today we will cover:
(00:35) Why boundaries matter (05:10) Defining emergencies and setting expectations (08:25) Leveraging technology; WhatsApp (13:30) Educating clients on boundaries (25:00) Understanding your ideal client and how that demographic communicates (26:15) Implementing Fees (34:20) Handling pushback and maintaining professionalismEpisode 13: How To Set Healthy Boundaries In Your Business
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Managing airfare isn’t just about booking flights but about offering peace of mind and a cohesive travel experience. Larry Neron of Airfare Consultant, a boutique commercial air travel service company, is on a mission to demystify air travel! He brings a fresh perspective on why travel advisors should rethink booking air. From tackling the challenges and misconceptions around airfare management to showcasing strategies for adding substantial value to client interactions, Larry explains how to create a stress-free, high-value travel experience. Learn effective techniques for handling logistics, anticipating potential travel issues, and providing top-notch service that your clients will appreciate and remember.
About Lary Neron:
Lary founded Airfare Consultant, a boutique commercial air travel service company, to redefine the commercial flying experience. As an air travel expert, consultant, and mentor, Lary is dedicated to providing unmatched air travel experiences. Driven by a client-focused approach and a commitment to simplicity, Lary aims to elevate and optimize air travel through highly personalized, white-glove service, ensuring seamless and stress-free journeys. As the lead expert at Airfare Consultant, Lary successfully oversees three key programs, offering top-tier support, consulting, and mentorship to clients, partners, and travel industry professionals. Lary calls Mexico home but spends his summers in Spain. Cycling is his passion, driving his curiosity and sense of adventure. Whether he's exploring the friendly roads of Spain or the rugged cobblestone streets of Mexico, he finds immense joy in discovering new hilltop villages, cafes, and bakeries.
airfareconsultant.com
#AirLab Community
Fully Managed Air Travel Program (#FMATP)
Today we will cover:
(00:30) Lary’s career journey (03:45) Airfare Consultant’s retainer pricing model (07:40) Showcasing the value of your services (14:30) Should travel advisors book airfare? (29:45) Taking the intimidation out of booking airfare (42:00) Upgrading to first class; Ideal Itinerary Framework (53:00) Managing client expectations; the air travel experience (60:30) Communicating with clients; setting boundaries (01:05:00) Handling luggage delays and emergenciesWORKFLOW TEMPLATES
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Understanding your business finances isn't scary - it’s empowering! Jon Frye, CPA, joins this episode to tackle a topic that may not be the most exciting to some, but personally hits home for Jennifer. She recaps her experience being audited in 2018, giving insight into why she was audited and how she came out unscathed. Jon shares advice on avoiding IRS audits and understanding the nuances of tax preparation. He also gives details on what constitutes legitimate business expenses, such as travel upgrades and tips, and emphasizes the low risk of audits for smaller inconsistencies. Learn how to take control of your business finances, avoid risks, and make informed decisions. At the end of the day, good financial practices aren't about doing everything perfectly. It's about understanding, planning, and preparing!
Connect with Jon Frye:
linkedin.com/in/jonathan-frye-758b3651
Today we will cover:
(01:30) Jon’s professional background (04:09) Understanding tax documentation; avoiding tax audits (09:50) 1099s, K1s, and contractor payments (12:05) Tax underpayment consequences (15:40) Business expenses and deductions; bonus depreciation (25:15) Justifying business expenses; tips, coffee and meals, company vehicle (30:00) Understanding business finances (35:05) Preparing for tax season; using Quickbooks (39:10) Managing business expenses; tax prep strategiesCLIENT COMMUNICATION TEMPLATES
Includes all of the emails, forms, and task lists needed to create an enjoyable booking experience
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In a world where consumer habits are rapidly evolving and over-saturation of sales pitches is the norm, one-size-fits-all sales approaches no longer cut it. Just like no two people are the same, successful sales strategies must embrace personalization to resonate with clients. In this episode, Robin and Jennifer discuss how you can use emotional intelligence to customize your sales pitch for each potential client, increasing your chances of a positive outcome. They stress the importance of understanding each client's unique needs and interests, using active listening and client research to build trust and offer tailored solutions. The episode also includes advice on how to manage objections, maintain communication integrity, and follow up effectively to secure bookings.
Today we will cover:
(01:10) Why personalization matters; the future of consumerism (06:30) Understanding your ideal client (09:50) The power of solving, not selling (15:20) Researching client needs through social media and inquiry forms (20:10) Niching down in products that your target audience is interested in (21:50) Utilizing active listening while on the sales call (25:25) How to handle client objections (28:15) Adapting communication styles (34:05) Tailoring your sales approach when needed (43:40) The importance of following upTHE SIGNATURE BRAND
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Angela Isherwood of Olive and Atlas Travel discusses the intricacies of crafting the perfect accommodation plan for clients based on their preferences and expectations. From building strong partnerships with suppliers to mastering product knowledge and selling with conviction, Angela explains all the components that play a part in creating client-centric experiences that exceed expectations and foster long-lasting client relationships. She also dives into her methods for asking the right questions during client intake calls, the importance of balancing the luxury of different properties across a client's itinerary, and how to effectively manage and organize travel information for optimal efficiency. Angela also emphasizes the value of first-hand experience in travel and the need to continually educate yourself in order to provide the best client experience possible.
Connect with Angela Isherwood:
oliveandatlastravel.com
Today we will cover:
(02:10) Angela's journey into the travel industry (05:30) Nurturing product knowledge and client relationships (11:45) Ideal questions to ask on the intake call; Loom video proposals (22:10) How to balance luxury and functionality when planning accommodations (26:55) Investing in FAM trips and trade shows (31:55) Building expertise and selling with conviction (33:10) Key questions for hoteliers (44:15) Building strong supplier relationships (50:30) How to organize property information efficiently (54:00) Promoting properties with confidenceListen to Episode 84: Summer Tech Series: The Hive with Whitney Schindelar
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Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach!
Connect with Gray Ellender:
gowithgraytravel.com
Today we will cover:
(01:50) Gray’s background and journey into travel (04:30) Building a brand and specializing in honeymoons (07:40) Creating relatability on the intake call; building client relationships (11:35) Authentic marketing; building a social media presence (15:45) The Semi-Custom Brand experience (20:00) Gray’s Instagram strategy; leveraging client content for marketing (28:45) Streamlining the client experience (33:00) Setting expectations; having friends as clients (39:10) Game-changers for scaling so quickly (49:50) Choosing the right host agencySEMI CUSTOM BRAND KITS
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Success is in the small wins! Learn why and how to celebrate your business achievements for a happier, more productive life. In this episode, Jennifer and Robin discuss their struggle with celebrating achievements amidst the hustle of running a business. They explain the importance of pausing to recognize big and small wins to prevent burnout and build a healthier work-life balance. Through personal anecdotes and industry insights, they discuss why celebrating success matters, how to define personal and professional goals, and practical ways to reward yourself. Don’t miss this candid conversation about redefining success, setting goals that align with personal values, and finding joy in everyday victories to maintain motivation and creativity in your business!
Today we will cover:
(01:15) The pressure of hustle culture (03:25) Taking time to celebrate wins (07:25) Setting and achieving goals (13:30) Streamlining and simplifying your business (20:30) The importance of community and public recognition (23:45) How Robin and Jennifer celebrate their wins (25:45) Stepping away from your business to celebrate (32:30) Defining success on your own termsSHOP THE WORKFLOW TEMPLATES
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TravelWits is a revolutionary platform that simplifies booking by integrating with GDS systems, offering functionalities like multi-segment trip planning, client proposals, and even a client-facing booking portal. Arman Bimatov, CEO of TravelWits, joins this episode to share the evolution of the platform, current trends in the travel industry, and the future outlook for TravelWits. Learn about several of the unique features, including its multi-segment travel search capabilities and custom content integration, designed to streamline the travel planning process. Arman also tackles the topic of AI and how it is shaping the future of travel planning, and how advisors can optimize their operations to stay ahead.
Connect with Arman Bimatov:
travelwits.com
Today we will cover:
(01:05) From childhood HTML experiments to AI search optimization (02:15) The evolution and impact of TravelWits in the travel industry (12:50) Streamlining bookings with comprehensive GDS integration (17:45) Future developments and enhancements of the platform (25:15) Navigating AI-generated content and its impact on travel advisors (27:15) Client facing portals; creating an additional revenue stream (34:45) The future of travel planning with AI (40:05) Maintaining human involvement; building relationships and optimizing operationsCLICKUP: app.clickup.com/8641060/settings/rewards
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The ultimate online banking system perfect for travel advisors on the go!
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The Hive is changing the way advisors can research cruises, DMCs, wholesalers, hotels, and so much more. The platform provides a centralized database of suppliers, facilitating easier searches and better organization of travel resources; helping advisors save time by offering detailed supplier profiles and search filters.
Whitney Schindler, founder of The Hive, joins this episode to share the backstory and the pain points that led to the platform’s creation. She also explains how The Hive aims to consolidate the travel industry's fragmented information, making it easier for advisors to find the best suppliers and organize their notes. Learn about the features and potential to revolutionize travel planning by saving time and leveraging relationships. From the inception of The Hive to its functionalities and impact on the industry, the conversation covers the challenges advisors face and how The Hive aims to address them!
Connect with Whitney Schindelar:
undiscoveredsunsets.com
Today we will cover:
(04:15) How The Hive came to be; it’s mission and vision (08:50) The role of technology in travel (14:10) The importance of DMCs in travel planning (19:55) User experience on The Hive (25:50) Challenges in payment processing for advisors (33:15) Booking direct and ensuring commissions (38:10) Managing client expectations (38:35) Understanding DMC requirements; using filters when searching (44:00) The Hive platform overview; supplier/advisor interactions (48:15) Success stories and future vision (55:20) Who should join The HiveJOIN OUR NICHE COMMUNITY: tiquehq.com/niche
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The path to building a successful business as a travel advisor isn't just about convincing people to book through you - it's about attracting the right clients and fostering those relationships. Heather Keller, co-owner and founder of Perfect Landing Travel, joins this episode to discuss the art of finding and attracting ideal clients. Heather provides strategies for identifying who your ideal client is and how to profile and engage with that target audience. She also shares unique marketing strategies for creating authentic connections with potential clients, and emphasizes the significance of understanding your ideal client's needs and maintaining long-term relationships. Learn how you can build credibility and trust with your audience, which ultimately leads to increased referrals and client loyalty!
About Heather Keller:
While she has always loved travel, her past experience was in banking management, and in 2015 she went back to school to receive her Undergraduate in Psychology. She dove head-first into the luxury travel industry shortly after and hasn't looked back. Heather’s favorite aspect of trip planning is finding what you didn't know you'd love, and having you experience travel in a way that it becomes a part of you. When not travel planning for clients, she loves traveling with her own family (the bigger the adventure the better), and spending time giving back by volunteering with several nonprofit organizations.
perfectlandingtravel.com
Today we will cover:
(01:30) Heather’s background and career journey (04:20) Building a team and cultivating relationships in the travel industry (11:00) How to identify your ideal client (14:15) Social media tactics for attracting clients (26:00) Creating a connection with potential clients; being in the driver's seat (34:25) Recognizing and avoiding non-ideal clients (41:20) Leveraging referrals for client acquisition (47:05) Unique marketing strategies (51:30) Fostering long-term client relationshipsSEMI CUSTOM BRAND KITS
tiquehq.com/semi-custom-brands
CLIENT COMMUNICATION TEMPLATES
tiquehq.com/client-communication-templates
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