Episodit
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Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, thereâs some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So thereâs a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how?
Christian Harrall-Baker is Director of Content, formerly social media lead at the Premier League.
Laura Andriani is Senior Vice President, Consulting in New York.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Puuttuva jakso?
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The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.
Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KOREâs tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Management and Evaluation, Ticketing, Fan Engagement, Data Management and Analytics, KORE unites corporate sponsors, properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.
Learn more at KORESoftware.com or follow them LinkedIn or Twitter.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.
Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Thereâs a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball.
This issue has a universal application across many sports, as NGBs seek to wrap their arms around what they might call strategic adjacencies. So, what are pros and cons of the LTA owning Padel and Pickleball.
Is the NGB model the right one? Do we want or need every version of a sport to have its own governing body, or is the LTA just the best compromise solution when it comes to allocating money. Does the attribution incentive outlined above crowd out privately run Padel or Pickleball businesses or is the LTA helping to build a market for them?
Our guests are Karen Mitchell and Alex Inglot.
Karen is chair of Pickleball England, a former American Express executive who sits on the World Pickleball Federationâs Board of Directors. Alex is a former Board member of the ATP Tennis Tour, an investor in padel projects in the UK and beyond, and founder of the All The Angles podcast covering the business of padel.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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A special live episode recorded on stage at Sportel Monaco, the global sports television and technology convention.
Guests:Glen Killane, Executive Director of Sport, European Broadcast Union, the EBU.
Claire Kelly, Managing Director of Gemba Europe and Middle East.
Yannick Ramcke, General Manager of OTT at OneFootball.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Dame Tracey Elizabeth Anne Crouch DBE (born 24 July 1975) is a British Conservative Party politician who served as the Member of Parliament (MP) for Chatham and Aylesford from 2010 to 2024. Crouch was appointed as Minister for Sport, Civil Society and Loneliness in 2017, but resigned in 2018 due to a delay over the introduction of reduced limits on the stakes of fixed odds betting terminals.
In April 2021, Crouch was appointed to chair a review of English football following the controversy over the proposed European Super League and in response to long-standing concerns about club ownership and financial sustainability in the English game.
Following the review, in November 2021, a final report made ten strategic recommendations for the future of football clubs (PDF). The main one was for the establishment, through legislation, of an Independent Regulator for English Football (IREF).
Crouch is a qualified FA football coach and manages a youth girls' football team.[4][12] She is a keen Tottenham Hotspur fan.
She didn't stand in the 2024 General Election and is now managing director of sport at Hanover Communications.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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A special bonus episode of Expected Goals, Unofficial Partner's sister podcast on the women's football business, with co-hosts Maggie Murphy and Matt Cutler.
Joining them is Polly Bancroft, CEO of Grimsby Town FC, who was formerly head of women's football at Manchester United and lists Brighton and Hove Albion, Nottingham Forest and UEFA on an extensive resume.
Expected Goals is published every Wednesday. Search in Apple Podcasts, Spotify or your favourite podcast app.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.
This weekâs podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.
We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key macro-moments to subtle micro-moments you might not even know are taking place.
These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.
From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement.
Enhance your audienceâs understanding of the action like never before by using live data from We Are SweetUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The Big Idea is our regular series on creativity, with co-host award winning consulting Creative Director Simon Moore.
We ask a guest to bring three of their favourite sports related creative campaigns.
This week it's Gundeep Anand in the hot seat.
Gundeep founded The Last Stand and is a docu-style Director & Photographer whose work is influenced by his background as an ex-youth worker, coaching in communities, council estates and schools.
Gundeep choices are:
And 1 MixtapesCRTZ x NikeJoga BonitoThis podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.
We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key major-moments to subtle micro-moments you might not even know are taking place.
These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.
From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement.
Enhance your audienceâs understanding of the action like never before by using live data from We Are Sweet
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Fresh from an excellent Leaders Summit at Twickenham, or should we say Allianz Stadium, is a conversation with Gareth Balch, founder and CEO of Two Circles agency about the agreement to buy KORE Software, a deal announced this week.
Two Circles is buying the company from Serent Capital, the private equity firm that bought Kore in 2018. Earlier this year, Two Circles themselves sold a majority stake in their business to private equity firm Charterhouse Capital Partners, a transaction which valued the company at ÂŁ250million. More recently, the company secured external investments from Otro Capital and David Blitzerâs Bolt Ventures.
So, what have they bought, why and what does it mean, for Two Circles and for a sports industry seeking to predict the future shape of the agency sector.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.
Today we get in to the minutiae of deal making, with Steve Hacking, managing partner at Latitude Partners, who has worked on more than 200 company acquisitions for clients across both buy and sell side of investment deals in sectors ranging from technology and telecoms to media, healthcare, retail and sport, including working on behalf of Sky Sports and British Cycling in the creation of the Team Sky Pro Cycling team.
So, nobody better to interrogate the tricks of the due diligence trade, how to analyse future potential and what to look for when buying or selling a business.
This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audienceâs understanding of the action like never before by using live data from We Are Sweet.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The 3 is a failed experiment in podcast format innovation.
The 3 is a creative collaboration between Unofficial Partner and Leaders in Sport.
The 3 picks three stories from the sports business week and dissects them on a Friday morning.
The 3 may return, and it might not.
This week Richard Gillis, David Cushnan and James Emmett pick these three stories:
Will the cool kids be wearing FIFA 1904?
Wither the Wimbledon line judge.
What is Brand Saudi now?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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This is a follow up to our popular series of last year, The Squeezed Middle, which was a collaboration with PTI Digital, the independent strategy and technology consultancy. This episode looks in to a new report, The Sports Leadership Benchmark, based on a survey of sports CEOs, carried out by PTI. You can download the report, for free, at ptidigitalgroup.com
Joining Richard are Ben Wells, CEO of PTI Digital and Aquatics GB CEO and former EFL Marketing Director, Drew Barrand.
This podcast is sponsored by Leaders in Sport - Get 15% off Summit passesLeaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Allianz Stadium, Twickenham hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The ECB is currently seeking investors for The Hundred franchises, the short form cricket competition and are selling a 49% stake that values them at up to ÂŁ150m each. Todayâs guest Lalit Modi disagrees. The founder of the Indian Premier League explains exclusively to Unofficial Partner why: âBased on the information memorandum a 100% stake in a team would be between ÂŁ5m and ÂŁ9m [for] outside London teams, and maximum, if one really wants a trophy asset, is London teams closer to ÂŁ25m.â
Earlier this year, Modi was involved in a $1bn (ÂŁ747m) offer to buy the entire competition â with the intention of turning it into a T20 tournament â which was rebuffed. When an unrelated bid of ÂŁ400m for a 75% stake was also rejected last year Richard Thompson, the ECBâs chairman, said it would take a bid of âa few billionâ to convince them to sell.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Three stories, three opinions, ten minutes (50minutes)
What's in a name? FIFA's Club World Cup stadia naming snafu
What is streetwear? The deeper meaning of Arsenal's style collab
How old is too old? Sportfive and Tendulkar launch International Masters League
This podcast is sponsored by Leaders in Sport - Get 15% off Summit passesLeaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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This is a live episode recorded at StreamAMG's excellent Direct-to-Fan Playbook event, held at Amazon's Liverpool Street headquarters in London.
A big thank you goes to the team at StreamAMG for inviting us along, we learnt loads.Joining Richard on stage was Murray Barnett, one half of the regular Bundle presenting team, founder of West26 Consulting and formerly ESPN, F1 and World Rugby.
We were joined by Andrew Ryan and David Dellea.
Andrew is Managing Director of FIBA Media, the joint venture between basketball's global governing body and DAZN, which produces, commercialises and promotes the biggest events of the FIBA calendar. Andrew previoulsy held senior roels at the IOC and Perform.
David Dellea is Sports Practice Director at Altman Solon consulting group in Zurich, and previously led the sports practice at PwC.
If you'd like to attend one of our live podcast recordings, get in touch via the website here.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Today, we're launching a brand new show called Expected Goals, hosted by Matt Cutler and Maggie Murphy.
Together Matt and Maggie will explore the business of women's football.
Matt Cutler is the former editor of SportBusiness and was Director of Communications at Two Circles. As the head of Unofficial Partner Productions, Matt led on our hit series, The Pirates Versus The Premier League and the more recent Last Orders, on football's relationship with the pub.
So he's the perfect person to be running the show alongside Maggie Murphy. Maggie was formally chief executive officer of Lewes Football Club and has been one of the most outspoken and most interesting contributors to the debate on the evolution of professional women's football over the last five years or more. She was a board member of the FA Women's Super League and Women's Championship Board, as an elected club representative onto that body. Before that she was director of public policy and sport integrity for the Sport Integrity Global Alliance and senior global advocacy manager at Transparency International.
So we're in good hands.
Expected Goals will sit outside of the usual Unofficial Partner channels.
You'll find it on the Sport Social Network and in all the usual places, including Apple, Spotify and your favourite podcast app.
Just search 'Expected Goals'.
If you'd like to contribute questions and queries to the show, get in touch.
You can email Matt at [email protected].
So listen to this setup episode and then tune in every Wednesday.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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Wedge Issues is Unofficial Partner's business of golf series, where we take some of the big trends from across sport and apply them to golf.
This is a special live episode recorded in the boardroom of the DP World Tour's headquarters at The Wentworth Club on the Friday morning of the BMW PGA Championship, the Tour's flagship event. Around the table were people representing many of the golf industry's key stakeholders from across various parts of the game, including sponsors, media, agencies and governing bodies. As you'll hear, the conversation was a broad one, looking at the commercial value and product-market fit of golf, the changing nature of media consumption, the rise of the golf YouTube creator, the lessons of the LIV Golf disruption and what the game really looks and feels like to women.
You'll hear from speakers including:
Jasmine, The Jazzy Golfer
Hans Christian Meyer, CEO of JLindeberg
Chris Bovey of 160/90
Max Hamilton, Executive Commercial Director, European Tour Group
Other contributors include:
Mark Cornish, KORE Software
Neil Armit, The R&A
Ben Sharpe, Callaway Golf
Merrick Haydon, rEvolution agency
A big thank you goes to Guy Kinnings, Richard Bunn, James Francis and the team at the DP World Tour and to our friends at KORE Software for their support in making the event happen.
This episode is sponsored by Leaders in Sport
Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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The 3 stories are:
Why Australia are paying 100million NOT to host The Commonwealth Games- echoes of the late, great Bob Hoskins, who used to tell a story about Brian DePalma paid him a couple of hundred grand not to play Al Capone in The Untouchables. Anyhow, itâs hard to get beyond the âWhatâs the point?â trope when the CGs is in the headlines. The messaging this week has been around Glasgow getting the games for âfreeâ, but - like lunch - I suspect that major quadrennial multisport events are rarely free. Which events will get the bullet, should the event have died with the Queen, will India ever engage properly and isnât the British Empire a bit, how do we put it, passĂ©?Legoâs F1 deal - Cue outpouring of engaging Gen Alpha chat, with a smattering of hastily Googled facts about the environmental impact of the companyâs failure to âtransition to recycled polyethylene terephthalate (PET) from acrylonitrile butadiene styrene (ABS), which needs about 2kg of petroleum to make 1kg of plastic. ABS is used in about 80% of Lego blocks. âItâs like trying to make a bike out of wood rather than steel,â said Tim Brooks, Legoâs head of sustainability.
1. The race for the IOC big job - aka Bachâs overtures (this doesnât make any sense but makes me sound like I know about classical music, which I donât, apart from that theme from the Hovis ad). Six months ago the word on the street was that Seb Coe wasnât running, and now he is. So, was the word wrong, or did he change his mind? Probably the former. Also, is the Samaranch name an asset or liability in the crusty world of IOC voting membership, the age profile of which makes the Tory party conference look like Coachella. Also, did you know Samaranch really likes crisps, so thatâs a mark in the yes column from my pov.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for âUnofficial Partnerâ on Apple, Spotify, Google, Stitcher and every podcast app.
If youâre interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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