Episodit

  • Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one.

    Here’s a Glimpse of What You’ll Learn

    0:00 - Preview: Sports and Running

    0:48 Introduction

    3:30 Being an Immigration Lawyer

    6:44 Linda’s Successes

    7:57 A Passion for Immigration Law

    10:25 Becoming a Managing Partner

    12:32 Sports and Running

    15:14 Challenging Yourself

    16:35 Marketing and Promotion

    18:12 A Client Success Story

    20:38 Wrap Up

    Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Linda Rahal of Trow & Rahal

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Getting the Visa

    0:50 Introduction

    3:24 The Passion for Medicine

    7:20 Studying in Iran

    14:10 Getting the Visa

    21:35 Starting Over in the U.S.

    23:51 Building a Family

    25:16 Career Path

    26:30 Moving to Vegas

    31:58 Rebuilding the Practice

    35:28 Having the Right Support

    38:44 Wrap Up

    Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Pardis Kelly of Las Vegas Footcare

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

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  • Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Emotions and Empathy

    0:57 Introduction

    3:29 Allyson’s Career Path

    6:08 Working in a Corporate Environment

    9:46 A Traumatic Accident

    11:30 Emotions and Empathy

    13:49 A 13 Million Dollar Verdict

    16:17 Client Acquisition

    19:14 The Importance of Diversity

    20:57 The Uniqueness of Allyson’s Firm

    23:16 How to Contact Allyson

    25:10 Wrap Up

    Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Allyson Kitchel of Kitchel Law

  • Jill Bollwerk is the founder of her own litigation firm with over 33 years of experience. Jill has built her practice from the ground up, starting without money or clients, and has navigated significant changes this year. Join us as we delve into her inspiring journey, discuss the importance of resilience, and learn how she balances her professional life with spoiling her grandkids in her personal life.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Positive Mindset

    0:57 Introduction

    3:07 Get to Know Jill

    5:56 Jill’s Background Story

    9:47 How Jill Got into Law

    11:19 Jill’s First Experience in a Law Office

    15:14 Jill’s Family Life

    18:27 Jill’s Career Progression

    20:50 Winning Cases

    22:18 Changing Jobs

    24:11 Legal Marketing

    25:54 How Jill Started Her Firm

    29:27 Leadership

    31:55 Client Acquisition

    34:14 Positive Mindset

    38:59 Free Time and Activities

    41:32 Recommended Books

    42:37 Wrap Up

    Bollwerk & Associates, LLC, is a St. Louis-based personal injury law firm specializing in accidents (car, truck, motorcycle), workplace injuries, nursing home cases, and premises liability. Their attorneys, with over 40 years of combined experience, emphasize a client-friendly approach with modern, welcoming offices and clear communication without legal jargon. They pride themselves on being accessible, prompt with communications, and keeping clients informed throughout their cases. If you are in need of representation in the St. Louis area, be sure to reach out to Jill and her team today.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Jill Bollwerk of Bollwerk & Associates, LLC

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • John Kormanik is a performance and leadership coach who brings nearly 25 years of legal experience to his coaching practice. He recently authored the book Break The Law: A Story of a Remained Legal Career and a Reclaimed Life, which focuses on helping attorneys break free from the toxic work culture that often leads to burnout. John is passionate about helping lawyers reclaim their lives and thrive without sacrificing their well-being.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Success Isn’t Comfortable

    1:04 Introduction

    3:05 Getting to Know John

    6:17 Break the Law With John Kormanik

    8:35 John’s Beginnings as a Coach

    10:33 Do I Always Need to Be Grinding?

    11:54 I’m Not Busy… Am I Being Lazy?

    14:12 Do I Always Need to Be Available?

    18:40 Will Money Actually Make Me Happy?

    21:13 Am I Weak If I Ask For Help?

    26:30 Lawyers Think Differently

    29:05 Success Isn’t Comfortable

    31:10 How John Works With Lawyers

    33:25 Wrapping Up

    Many lawyers express the same concerns: they’re burnt out, they question themselves, and they aren’t sure of the next step of their career when they go into business for themselves. Coaches are all different, but John Kormanik brings the truth to the table. There are five lies that every lawyer seems to believe, the secret to success (and happiness along the way) is to learn to ignore them and move past with a renewed sense of purpose and life. Understand what you need to know, and what you probably haven’t been told yet, by listening to John Kormanik’s wisdom today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - John Kormanik of John R. Kormanik Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Importance of a Marketing Team

    1:04 Introduction

    2:12 Alexander’s Fitness Journey

    6:11 Presentation: Helping Clients Succeed

    6:46 Baseline Digital Marketing

    9:22 Visibility + Gated Content = Leads

    11:57 Organic & Local SEO

    14:39 Marrying Content With Context

    22:32 Finding New Marketing Solutions

    23:07 On-Page SEO

    30:04 The FMW Marketing Services Team

    31:13 The Importance of a Marketing Team

    32:40 DSS: The Secret Weapon

    35:17 Closing Thoughts

    No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Alexander Scott of Foster Web Marketing

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Obstacles in Taking Over a Practice

    1:17 Introduction

    4:44 Is There a Secret to Podiatry Growth?

    8:48 How Nathan Got Started

    11:50 Building Without a Guide

    13:28 Nathan’s Background Outside of Work

    14:34 Setting Up Shop in Albuquerque

    16:38 Obstacles in Taking Over a Practice

    21:00 The Necessity of Resilience

    23:45 Marketing Before FWM

    26:10 Modernizing Marketing With FWM

    30:50 Performance Improvements With FWM

    33:55 Flying From Practice to Practice

    36:29 Dealing With Social Anxiety

    41:26 Nathan’s Best Piece of Advice

    42:31 Nathan’s Daily Rituals

    44:58 Closing Thoughts

    You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Nathan Ivey of New Mexico Foot and Ankle Institute

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Power of Being Known

    1:04 Introduction

    1:56 Getting to Know Steve

    3:51 Steve’s Life Right Out of Law School

    6:16 Steve’s Experience in Lawyer Recruiting

    7:49 The Truth About Recruiting for Firms

    10:45 The Power of Being Known

    13:25 Discussing Steve’s Book

    15:55 A Lawyer’s Job: “Promote Thyself”

    18:42 What Sets Steve Apart From Competition

    23:00 Get Help That Gets You What You Want

    26:32 Wrapping Up

    A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Steve Seckler of Seckler Attorney Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Conducting a Culture X-Ray

    1:00 Introduction

    2:18 Getting to Know Philippos

    4:08 The “Happy Lawyer” Paradox

    6:13 Philippos’ Coaching Philosophy

    10:43 Philippos’ One-on-One Coaching

    12:00 Philippos’ Group Coaching

    14:54 Conducting a Culture X-Ray

    17:41 How Philippos Gets Clients

    20:20 Reaching Clients on a Personal Level

    23:14 Finding an Entry Point

    25:57 What Philippos Does for Fun

    27:40 Past Law Firm Clients

    31:13 Wrapping Up

    We all need to strike a balance between the different facets of our responsibilities and well-being. Enter: Philippos. His work revolves around bringing happiness and fulfillment into clients’ lives. If something seems off-balance in your professional life or your overall outlook, contact Philippos today to learn more about how his program can help you reach a greater level of satisfaction in all that you do.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Philippos Aristotelous of Philarist.com

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Secret to Entrepreneurialism

    1:00 Introduction

    4:00 Lisa’s Background

    11:03 Lisa’s Mentors

    12:11 The Variety Found in Healthcare Law

    14:19 Practicing Law VS. Being a Coach

    17:03 How Lisa’s Coaching Program Works

    20:26 Teaching People How to Operate Online

    23:22 The Secret to Entrepreneurialism

    26:12 The Complexity of Healthcare Law

    29:13 Lisa’s Lack of Rituals and Routines

    31:07 The Craziest Thing Lisa’s Ever Done

    33:07 Who Lisa Finds Inspiring

    35:05 Lisa’s Book Suggestions

    26:50 Aligning Your Practice’s Chakras

    39:50 Wrapping Up

    Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Lisa Fraley the Legal Coach® and Holistic Lawyer®

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • This episode of World of Marketing Podcast was originally released December 26, 2023.

    Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Experienced-Based Branding

    1:04 Introduction

    3:40 Response Marketing

    6:37 Working With CorelDRAW

    7:47 Working With McAfee

    11:08 The Hackable? Podcast

    14:05 Attracting Big Brands

    15:38 Marketing Professional Services

    19:47 Experience-Based Branding

    20:58 Performance Marketing

    23:05 Experience and Memory

    27:06 Creating Excitement

    29:37 Developing a Branded Podcast

    36:00 Marketing Is an Investment

    37:27 Past Mistakes

    38:43 Mentors

    40:31 Podcast Recommendations

    41:23 Conference Recommendations

    43:22 Rituals and Routines

    47:51 Closing Thoughts

    Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Carolyn Walker of Response

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Starting a Law Firm

    1:20 Introduction

    2:57 How Len Got Started

    6:00 Working With Insurance Companies

    7:53 Importance of Varied Experience

    9:37 Len’s Mentors

    12:04 Starting a Law Firm

    14:47 Rituals and Routines

    17:04 Podcast Recommendations

    19:17 Book Recommendations

    20:19 Len’s Past Mistakes

    23:53 Community-Based Marketing

    31:20 Closing Thoughts

    Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Len Spada of Spada Law Group

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what sets us apart from everyone else.

  • Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Marketing for the Introverted Lawyer

    1:11 Introduction

    3:31 Thinking Like a Lawyer

    7:32 The Value of a Basic Understanding

    10:11 What Keeps Lawyers From Leadership

    13:53 Changes in Legal Business Development

    17:56 Marketing for the Introverted Lawyer

    22:10 The Value of a Good Mastermind Group

    27:12 Getting Clients Self-Sufficient Quickly

    30:13 Wrapping Up

    Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Heather Moulder of Course Correction Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Gary’s Philosophy on Helping Lawyers

    1:19 Introduction

    5:31 Gary’s Approach to Coaching

    8:21 How Gary Got Started

    12:59 When a Coach Is a Fractional CEO

    16:09 Staying Consistent Amidst Change

    19:00 Gary’s Philosophy on Helping Lawyers

    25:52 Taking Legal Coaching Digital

    27:28 If You Feel Stuck, There IS a Path Ahead

    30:41 Wrapping Up

    Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Gary Mitchell of OnTrac Coach

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Professional Services Need Psychology

    1:04 Introduction

    3:54 A Day in the Life in Israel

    5:17 Getting to Know Dr. Zaid

    8:48 Professional Services Need Psychology

    10:44 The Know-Like-Trust Model

    15:03 Important Aspects of Online Content

    19:22 The Value of Becoming an “Expert”

    25:38 American vs. Israeli Legal Fields

    28:08 Be Valuable, Keep Client Data

    28:48 Contacting Dr. Yaniv Zaid

    30:02 Wrapping Up

    Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Zaid Yaniv AKA Dr. Persuasion

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Value of Living in the Moment

    1:08 Introduction

    3:09 Getting to Know Deb

    4:15 From the Field to the Courthouse

    10:10 An Overview of Law Firm Mentor

    12:08 How Law Firm Mentor Does Its Thing

    18:53 Overcoming Your Trained Limitations

    22:15 Law Firm Mentor’s Clientele

    27:31 Deb’s Best Client Experiences

    32:11 The Value of Living in the Moment

    37:38 Deb’s Background in Athletics

    39:38 Contacting Deb and Law Firm Mentor

    41:14 Wrapping Up

    Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called Getting Prospects to "Yes"! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on Instagram, LinkedIn, YouTube, and Facebook.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Deb Bilbao of Law Firm Mentor

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    3:00 Dia’s Backstory

    8:43 What It’s Like Working With Dia

    16:39 Dia’s Greatest Client Experience

    22:07 Dia’s Ideal Clients and Workflow

    23:54 Providing a Structure for Your Voice

    27:11 Leaders’ Duty to “Lend Their Voice”

    28:34 How to Find Your Voice With Dia

    29:13 Wrapping Up

    Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dia Bondi of DiaBondi.com

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    1:53 How Elise Got Started

    5:34 The Lawyer’s Edge vs. Other Coaches

    8:20 The Ignite Program

    12:50 How to Get Referrals

    17:01 Types of Coaching Clients

    18:48 Universal Law Firm Issues

    24:03 Trusted Relationship Referrals

    28:09 Client Experience vs. Client Service

    32:21 Legal Marketing Research

    34:39 Closing Thoughts

    The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Elise Holtzman of The Lawyer’s Edge

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.

    Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.

    Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    2:47 How the Loebs Got Started

    5:49 How Natalie Got Started

    9:31 Following Your Passion

    14:00 How Gordon Got Started

    17:57 Loeb Leadership’s Perfect Client

    20:48 What They Don’t Teach in Law School

    22:42 Attracting New Clients

    27:12 Coaching Process Walkthrough

    32:13 Lawyer Coaching & Law Firm Coaching

    36:07 Other Aspects of Coaching

    37:50 Loeb Leadership’s Lawyer Clients

    39:23 Succession Planning

    41:53 Keeping Great Coaches

    44:29 Coaching D.N.A.

    46:02 What’s Unique About Working With Lawyers

    47:35 Working With Loeb Leadership

    51:24 Wrapping Up

    Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Natalie Loeb of Loeb Leadership
    - Gordon Loeb of Loeb Leadership

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    1:50 Tracy’s Accident

    4:25 LinkedIn Achievements

    6:16 Using LinkedIn as a Lawyer/Doctor

    8:27 Story-Driven Marketing

    12:56 Optimizing Your LinkedIn Profile

    15:13 Importance of Referrals

    18:41 Tracy’s Current Clients

    21:21 Worst Mistakes to Make on LinkedIn

    23:17 Maintaining Client Focus in Marketing

    27:26 Content and Lead Generation

    29:15 Building Relationships on LinkedIn

    32:43 Lifelong LinkedIn Connection

    41:02 Wrapping Up

    41:58 www.TheUltimateProfileChecklist.com

    Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Tracy Enos, LinkedIn Expert Advisor

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.