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Knowing how to get attention in today's increasingly digital world is no small feat, and our guest is here to fill us in. If you've listened to the show for awhile you may remember her from episode 124 - Ms. Neen James.
She's a rare repeat guest and we make great use of her visit on today's The Speaker Lab. We talk about attention: getting and keeping attention from potential clients and even other speakers, and how to pay attention.
We're also talking about the grind of speaking and how to stay positive and not give up. Neen is a long-time speaker who knows the ups and downs of building and maintaining a speaking career, together we talk candidly about our own experiences of the highs and the lows. There's much to learn from Neen so settle in and join us on this episode of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
How to go analogue in a digital world.What's the absolute best marketing tool?How peanut butter and jelly landed her a client.What is her approach for using a CRM effectively?How to use simple video to create custom communication.What is her process to follow up without being annoying?Why attention is really about authentic connection.Which should you approach first: associations or contacts in your specific industry?And so much more!EPISODE RESOURCES
Neen James' web siteNeen James on TwitterNeen James on FacebookAttention Pays, by Neen JamesDigital Persuasion, by Erin GarganNever Lose a Customer Again, by Joey Coleman5 Ways to Create Advocates blog postVidyard VideoHubSpot Free CRMBoomerang for GmailGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Would you like to make a living speaking in the education market? Does the idea of helping educators light you up? If you said yes then you will love our guest on today's episode of The Speaker Lab!
Ryan Giffen is a booking agent in the education and the university industries. He has booked speakers for several thousand events in his time with Premiere Speakers Bureau.
Today we talk through common events speakers are hired for in the K-12 and university industries, how to determine who the decision makers are, and why the idea that schools and universities don't have money for speakers is a myth.
If you want to speak to students, universities and colleges, then tune in to episode 154 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
Do you have to have formal teaching training to speak in the education world?What is the difference between life dollars and profit dollars?Why speaking to the education world requires a different mindset than other industries.What are the most common speaking opportunities in the university space?How do you know if you are talking to the wrong person at a school or organization?Why offering more than just a talk for teachers is the greatest idea possible.Who are the three groups of people in the K-12 education world and why do they matter?What is the range of fees speakers can expect from school districts and from universities?How volunteering and long-term relationships can be important to your success in this market.And so much more!EPISODE RESOURCES
Premiere Speakers BureauContact Ryan GiffenEpisode 24 of TSL with Shawn HanksNACAAPCAGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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If you want to know how to land 100 speaking gigs a year, or even a fraction of that number, you will love today's guest!
Ty Bennett first found his passion for speaking and training when he and his brother built a $25 million a year direct sales business together. As part of growing that business, he did a lot of speaking and training for their sales teams.
In 2010, he decided to make speaking his top priority after he published his first book. He sold his half of the business to his brother and focused solely on speaking and writing. Currently, he gives about 100 keynote speeches a year for corporations and associations.
Today he joins us to share sound advice for speakers of every level, including the two most important aspects of ability, how to build a platform when starting from nothing and what his marketing efforts look like. Whether you're an up-and-coming speaker or established veteran you're going to learn so much from this episode 162 of The Speaker Lab with Ty Bennett!
THE FINER DETAILS OF THIS SHOW:
Why are his keynotes based on three of his books?Where does he primarily spend his outbound marketing time, and why?What are the three things every speaker needs, according to Ty?The one honest question you have to answer to be hired as a speaker.What is the true test of your ability as a speaker?These are two areas all speakers can improve on - what are they?What technique has a unique ability to connect you with an audience?Why does Ty study comedians so much?And so much more!EPISODE RESOURCES
Ty Bennett's websiteThe Power of Storytelling, by Ty BennettThe Power of Influence, by Ty BennettPartnership is The New Leadership, by Ty BennettTy Bennett on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Once you've given your speech the next step often becomes how to get the most referrals and testimonials after you've given a speech. Today we're going to walk you through the best ways to do this.
On episode 172 of The Speaker Lab, I'm joined by my co-host Melanie Deziel again. In case you missed our introduction of Melanie last week she's a successful speaker who came over from the corporate world after discovering her love of public speaking.
Today she speaks and consults full-time and is also a coach for students in The Speaker Lab programs. As a former TSL alum she is the perfect person to help other budding speakers gain their chops.
On this edition of the show we're covering what to do after your speech, how to request feedback, how to ask for testimonials, referrals, videos, pictures and other marketing materials you can use to promote yourself. Join us for insights on all of these topics and more today on The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
What's the first thing you have to do after giving your speech?What are the different ways to show appreciation after speaking?In addition to your client contact, who else should you thank?How do you ask for positive and negative feedback, and why should you get both?When is the best time to ask for a testimonial?What type of testimonial is most effective?How do you get marketing assets like photos and videos of you speaking?What are the two ways to ask for referrals from clients and from other speakers?And so much more!EPISODE RESOURCES
Melanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Should you ever speak for free or accept a lower fee? Today my co-host Melanie Deziel and I are answering both of those questions for you.
We specifically talk about why money isn't the only reason to speak, and what the other benefits and non-monetary perks are which you can negotiate as a speaker.
We'll also cover how to build your business beyond the stage, speak to build your credibility and your visibility, and give examples of when we've both been willing to speak for a reduced fee or even for free.
Join us for those topics and more. And when you're done let us know if you like this co-host format on episode 174 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
How to know if the audience you're speaking to has the potential for spin-off business.What is pay to play and why should you watch out for it?How can you sell from the stage without being pushy?What travel perks can you negotiate?What should you do if an organization doesn't have a budget or cannot pay your fees?A free tool to find out how much you should be charging.How can you volunteer with your speaking talents?When is speaking for exposure a good idea, and when is it not?And so much more!EPISODE RESOURCES
Melanie Deziel's websiteEpisode 35 of TSL with Matthew KimberleyEpisode 39 of TSLEpisode 80 with Cole HatterTSL podcast archivesMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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There's something the most successful speakers do that you might not know: they know how to create systems for success. Without systems, businesses either never really get going or they fall apart. The same is true for speakers and their businesses. Join Melanie Deziel and I as we talk about that very topic on today's episode of The Speaker Lab.
Melanie is back with us again for the third week in a row and we're going to help you figure out the ins and outs of systems for your expenses, your outreach, your travel, your calendar, your taxes, etc. These are all things you need to track and systemize, and to pay attention to this in advance! If you really want to have longevity in your industry you need to know how to create systems for success.
THE FINER DETAILS OF THIS SHOW:
What is the most important aspect of having a system?What are the different ways to handle outreach, and which are best?What is a CRM and why do you want one?Is it okay to use a simple spreadsheet as your system?What app can turn a picture on your phone into a PDF?Why how much you take matters more than how much you make.What's the best way to save for your taxes?Why discipline is critical when you are self-employed.And so much more!EPISODE RESOURCES
Melanie Deziel's websiteEpisode 6 of The Speaker LabEpisode 21 of The Speaker LabEpisode 33 of The Speaker LabEpisode 72 of The Speaker LabEpisode 119 of The Speaker LabEpisode 171 of The Speaker LabGrant on Mike Michalowicz's podcast HubSpot CRMHighriseFollowup.ccBoomerang Todoist Tiny Scanner app Hello Sign Docusign Freshbooks XeroProfit First, by Mike MichalowiczTripitAwardWalletMixmax AcuityScheduleOnceMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Our guest is an expert at many things, especially how to put yourself out there! Nicole Walters is our entertaining, energetic and sassy guest on this episode of The Speaker Lab.
Nicole is an income strategist, and globe-trotting speaker. In her business, she helps everyday entrepreneurs apply corporate income strategies to get more profitability, more popularity all the while creating a life they love.
On today's show we talk about her practical tips on how she pitches for gigs, her follow up formula after her initial pitch and how she balances speaking, travel and a family. She also breaks down her different revenue streams for us, why she has a specific season for speaking and her love of making jam! Join us for those insights plus a lot of fun on the 189th episode of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
How does speaking feed her other businesses?By what metric does she measure how well she spoke at an event?Why does she do meet and greets rather than sell from the stage?Why does she arrive the day before an event?What sets her apart in the marketplace from other speakers, and can you do the same?What percentage of her business time does she spend pitching herself?How many months of pitching did it take for her to speak at a Dave Ramsey conference?What are the two things between you and the biggest stage you are looking for?And so much more!EPISODE RESOURCES
Nicole Walters' web site$1K in 1 Day AcademyGet Fierce Clarity courseNicole Walters on FacebookNicole Walters on TwittterFind Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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If you're struggling to gain traction or just get started speaking today's guest is here to help.
Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!
Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her. We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.
You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
Why did Dr. Sue become interested in pursuing public speaking?What is her long-term goal with speaking?How is she landing gigs so consistently?How speaking gave her and her family the trip of a lifetime.How to begin with the end in mind.How to communicate when your audience is two distinct markets.Why growing your speaking business really is a marathon, and not a sprint.Is it really all about your talks?And so much more!EPISODE RESOURCES
Dr. Sue Ettinger's web siteDr. Sue Ettinger on FacebookDr. Sue Ettinger on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Do you know how to provide value offstage for more success? It's true - what you provide offstage can do just as much (if not more) to help grow your onstage business. Our guest today is proof positive and he's here to tell us all about it!
If you recognize his name from a previous episode of the show you would be right - Brian Fanzo was here for episode 116. And he's back for today's edition of The Speaker Lab to share the simple ways he promotes his events to his audiences and how he connects with event planners before he speaks.
Also on today's show he breaks down strategic tactics that help him stand out among the competition, especially his offstage tactics. Join us to hear all of that and more on today's episode of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
What is a fly-in, fly-out speaker and do you want to be one?Why does he promise six hours of his time on every contract?Can you offer this type of speaking package if you are an introvert?How do you "prime the pump" before you speak?Why audience members often care more about off-stage connections than onstage performance.Who are the three groups of people he focuses on when he does an event?How does he use video to promote the events he is speaking at?Why you should think of yourself as being in partnership with the events that hire you.And so much more!EPISODE RESOURCES
Brian Fanzo's web siteBrian Fanzo's Fomo podcast7 Ways I Increase My Speaker Value for Event Organizers, Brian's blog postBrian Fanzo on TwitterBrian Fanzo on YouTube7 Proven Steps to Finding And Booking Paid Speaking EngagementsEpisode 116 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Because there is a right way and a wrong way to sell yourself, our guest is here to explain how to sell yourself with digital persuasion. Erin Gargan is a multi-entrepreneur who currently owns and operates an agency that specializes in social media for trade shows, conferences and events.
One day a client of hers was in a panic: they were a week away from the opening of their event and one of their social media speakers had canceled. Erin offered to help her client by filling in. Her speech went so well several audience members approached her about speaking for them, and asked for her fee. And so began her journey into public speaking.
Today on The Speaker Lab, Erin tells us who she primarily speaks to today, how to be different by focusing on others (rather than ourselves), and how to use the art of digital persuasion to create higher quality connections that serve others while also growing our own careers. Erin holds nothing back on this episode so be sure to join us and catch it all!
THE FINER DETAILS OF THIS SHOW:
How does she avoid falling into the comparison trap?Why doesn't she watch other speakers before she takes the stage?How much more persuasive in person are we according to the Harvard Business Review?How can you be different than 99% of all cold outreach messages?What does PUB stand for and how do you use it?How to get a 60% higher response rate in half the time.What is the ideal length of any email?What is your next step after initiating contact with someone?And so much more!EPISODE RESOURCES
Erin Gargan's web siteSocialite Agency's web siteThe Art of Digital Persuasion, by Erin GarganErin Gargan on TwitterFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to use systems to build your business is one of the keys to creating a lasting speaking career. No one is better at this then my friend Andrew "Drew" Davis.
Drew is a master at implementing processes and procedures to ensure he makes the most out of every lead.
Today on the Speaker Lab we'll cover each and every step of his system along with why you should track certain metrics in your business, how to use that data and why a quality system is important to becoming a high-paid successful speaker.
There's so much good stuff on today's show so get ready to take notes when you join us for episode 181 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
What are the three types of stage-side leads?Why you should have a loss rate of 50%, not higher nor lower.Why does he always start with a phone call for any inbound lead?When does he turn down events?Why responsiveness always trumps overthinking.What does he include in his initial email and how often does he follow up after?How does he approach gigs in which committees choose the speaker?What one thing increases your likelihood of getting a gig?And so much more!EPISODE RESOURCES
Andrew Davis' speaking websiteAndrew Davis on TwitterAndrew Davis on LinkedInEpisode 168 of The Speaker Lab with Andrew DavisFullContact appFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
