Episodes
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We saved a special episode and guest for the last episode from Ashley and Melissa - Welcome, Jess Cook, Head of Content & Comms at Island. Jess brings a wealth of expertise and a sparkling personality to this final episode of Season 4, you won't want to miss.
What takeaways small team marketers bring after working with large marketing teamsHow she manifests content and comms as a 'power couple' at IslandThe first question that she asks her customerHer guidance on ideal content calendar timingA unique type of content repurposing...What small team marketers should take from Navy SEALs
She and Melissa dive into:And much more...
Jess on LinkedInThat's Marketing, Baby - Jess's podcastIsland.io - an enterprise browser
Key Links:Learn more about Nut Tree: https://nuttr.ee/
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It's a bittersweet episode from your current hosts, Melissa Moody and Ashley McGovern, as they share their decision to wrap up hosting 2 Pizza Marketing.
Tune in to hear more about their decision and what's next for the 2 Pizza Marketing Podcast.Learn more about Nut Tree: https://nuttr.ee/
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Episodes manquant?
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In Ashley's final podcast episode, she invites her manager, Robyn Tyner, VP of Marketing at Realync, for an in-depth discussion on effective leadership and optimizing the manager-direct report relationship.
They dive deep into how to provide constructive feedback to your manager, ask for feedback in return, and the impact this exchange can have on team dynamics. Along the way, they discuss the nuances of B2B event marketing and share stories of navigating the challenges of event follow-up.
Tiktok video: https://www.tiktok.com/@ashleymcgovern_/video/7386765442322353438Learn more about Nut Tree: https://nuttr.ee/
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Drop in for a listen to this conversation between VP of Social Media (The Motion Agency) Zachary Walker and host Melissa Moody - as they get candid about:
Storytelling and how big brand stories still have relevance to companies of all sizes Zach's agency background and how his career evolved to rise to VP and focus on Social Media... Lessons for content marketers going into 2025... (yes, we're almost there!) How to think about content from an integrated perspective (and not just integrated within marketing) Zach's marvelous mess: When a client tries to influence the influencers... things can get awkward.Find more about what's in the episode at:
Zachary on LinkedIn: https://www.linkedin.com/in/walkzach/His website: https://www.walkerzach.com/Artist JC Rivera: https://www.thebearchamp.com/jc-riveraLearn more about Nut Tree: https://nuttr.ee/
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Ready to up your demo game? In this episode, Ashley McGovern chats with Madhav Bhandari, Head of Marketing at Storylane, about the art of interactive demos and killer product launches. If you want to turn your product stories into showstoppers, this one's for you!
Want to attend Storylane's webinar on demo-led SEO: https://tinyurl.com/ynh8xe2zLearn more about Nut Tree: https://nuttr.ee/
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Marketing to marketers is both a challenge and a lot of fun. Hear from Danielle Messler, Head of Content at Exit Five (yes, Dave Gerhardt's company) about how she approaches both creation and distribution of content for such a powerhouse brand. In this episode, she and host Melissa Moody touch on:
A tactical tip for making sure your content work can be scaled by your team, freelancers, or the person who comes after you in a jobThe luxury and wonderfulness of printed content in a digital worldOur soft spots for simplicity in content and getting back the basicsThe insanity of old-school B2B marketing and how we're evolvingThe importance of community and connections because... marketers like to make friends with everybodyMoving from a 3 person team to a 5 person team (still just one pizza!?)
Exit FiveDanielle's newsletter for Exit FiveDanielle on LinkedInTango, a tool for turning video into step-by-step playbooks
Shout-outs to:Learn more about Nut Tree: https://nuttr.ee/
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Podcast swap alert! In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins Tiffany De Alva on her podcast Tiff Talks Tech to discuss the future of content marketing in Multifamily.
We chat about where content marketing is headed in the multifamily space, taking into account new technologies, changing consumer behaviors, and the industry's ever-evolving landscape. Enjoy!Learn more about Nut Tree: https://nuttr.ee/
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In this episode, host Melissa Moody sits down with innovative marketer and LinkedIn thought leader Emily Mirault to discuss the challenges and strategies of startup marketing. Emily shares insights on handling diverse job roles, the importance of adaptability, and effective marketing channels in unstable environments. They also delve into leveraging customer advocacy, small events, and partnerships. Emily recounts a marvelous marketing mess that goes all the way into Chapter 11 bankruptcy and what that looks like for an in-house marketer. We also talk about how startups close down. And share some ideas about marketing portfolios as a part of the career search.
Emily on LinkedIn Nectar
Episode LinksLearn more about Nut Tree: https://nuttr.ee/
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Catch up with Lashay Lewis and Tas Boder as they join host Ashley McGovern for a laidback chat about product marketing and LinkedIn strategies. They’ll share their favorite "Hub and Spoke" technique—a simple but powerful way to market your product effectively and get employees or contractors up to speed about your company.
Learn more about Nut Tree: https://nuttr.ee/
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After a long, thoughtful, public job search in which he shared learnings with his nearly 10K LinkedIn followers, the brilliant Lee Moskowitz is now Director of Growth Marketing at edtch company Smartpass. Join him and host Melissa Moody as they dig into:
SmartpassLee on LinkedInGong.ioDan Martel's Buy Back Your Time book
- How Lee uses AI (no, really)
- The importance of the first 30 days
- What's the first thing you should do to prove your worth in a new role
- Lee's thoughts on how he uses his personal brand on LinkedIn, how he developed it, and how he thinks about it now
- A LinkedIn algorithm conspiracy theory
- And a marvelous mess in which Lee is asked to do something entirely out of his wheelhouse... and does it.
Shoutouts:Learn more about Nut Tree: https://nuttr.ee/
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Want to improve your content marketing? DIRECT podcast hosts Corrina & Taylor sit down with Ashley McGovern from Realync to discuss how she creates online courses for Realync's audience. In this podcast episode crossover, Ashley shares how her team's approach helped Realync stand out by offering a resource that's been an easy way for their audience to learn about Realync.
Subscribe to the DIRECT podcast: https://tinyurl.com/528xf9uvLearn more about Nut Tree: https://nuttr.ee/
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Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about:
Zach's expertise in "go to new market" strategy 3 ways to identify when you should consider shifting/entering a new marketthe first steps to take when going into a new marketthe use of educational content... and what one MUST DO NOT DO with educational contenthis completely novel approach to a landing page (now let's see if he actually tries it)...and an entirely side tangential rant about a new airline you'll want to flyBe sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own.
Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)Red Bull and Liquid DeathZach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/
Special shout-outs to:Learn more about Nut Tree: https://nuttr.ee/
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Join Ali Schwanke on the Marketing Deconstructed Podcast as she sits down with B2B marketing strategist and 2 Pizza Marketing co-host, Ashley McGovern.
In this episode, they dive into the current landscape of B2B marketing, exploring effective content strategies and the interplay between marketing and sales.
Be sure to check out the Marketing Deconstructed podcast: https://open.spotify.com/show/3Txb55FyyhKa7k6GKuRJul
Subscribe to the Marketing Deconstructed newsletter: https://www.linkedin.com/newsletters/marketing-deconstructed-6696164671155769344/Learn more about Nut Tree: https://nuttr.ee/
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The best type of episode: a *first* conversation between host Melissa Moody and her guest, Justin Simon. You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about:
Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at MetadataHow to understand content repurposing at a MACRO and MICRO levelJustin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take partHow sometimes, it pays to lean into the idea of 'less is more'The benefits of fractional or consultant marketing, as well as the importance of internal marketingAnd... the very best takeaway is at the end of the episode #nospoilersShout-outs to:
Get more info and read Justin's work at news.justinsimon.coHis past companies Metadata and TechSmithA special shout-out for the content work being done at ScoreApp and DescriptLearn more about Nut Tree: https://nuttr.ee/
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Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy.
The importance of UGC in B2B marketingTechniques for evaluating B2B influencer effectivenessStrategies behind Stan's impressive brand growth
Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.
Tune in to learn:Learn more about Nut Tree: https://nuttr.ee/
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Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!
They discuss:
- How to balance brand evangelism at speaking events
- How to craft killer speaking proposals
- How to reduce onstage jitters
This is an energetic conversation so if you need a little pick me up, this episode is for you!
Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/Learn more about Nut Tree: https://nuttr.ee/
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Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including:
His work at AudiencePlus on the innovative event GoldenhourHis newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketerHow to market a product when you're pre-product... and drawing inspiration from B2C The power of a strong POV and an owned audienceWhy activation areas > booths at any eventHow to identify strong leadership in early stage companiesBonus shout-outs to:
Exit Five and their upcoming event, built on the strength of an engaged audience.The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"The upcoming documentary that features the Making of GoldenhourLinks:
AudiencePlusJK on LinkedINLearn more about Nut Tree: https://nuttr.ee/
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Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice.
And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.
Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953
Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538Learn more about Nut Tree: https://nuttr.ee/
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We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including:
"Retention editing" and early days of B2B videoThe foundational importance of storytelling, authenticity, and building trust in B2B videoWhat your video and creative teams need... and don't needHer best budget request every - for Rayna's Morgan Freeman voiceoverHow video experts use AI most effectively A hot take on 'Creator Houses' and the best way to record content in batchesRayna's LinkedIn and YouTube pages.
CapsuleSweetfish MediaDescriptSplice VideoPeerspace
Other companies mentioned in this episode include:Learn more about Nut Tree: https://nuttr.ee/
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Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network.
How it works:
1. Sign up
2. Get a matched with a marketer on a monthly basis
3. Meet up with your match and chat all things marketing for 30 minutes
It's free! Sign up now: https://matcha.so/c/2pizzamarketing/programs?signup=joinLearn more about Nut Tree: https://nuttr.ee/
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