Episodes
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Join host John Cerasani on a special bonus episode of 2000 Percent Raise as he sits down with legendary NFL quarterback Jim McMahon. They discuss the brutal nature of football, concussions, chronic pain, and the NFL's knowledge about brain injuries. Jim shares personal stories, including a life-threatening leg infection, dealing with post-concussion struggles and depression, and a more lighthearted moment when he recounts the controversial filming of the 'Super Bowl Shuffle.' They also dive into Jim's latest venture in the cannabis industry. This episode is packed with intriguing insights into NFL player safety and the resilient spirit of a true football legend.
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This week John is coming at you 1:1 before taking a short break. He highlights some of his favorite moments from Season 2 and teases The Partner, an upcoming project described as a mix of 'The Apprentice' & 'Shark Tank' with John’s in-your-face personality that is more frequent on his social media. The Partner will be available soon on John Cerasani TV on YouTube.
In this episode John shares his personal journey and insights on the debate between renting and buying a home. Drawing from his own experiences in real estate before and after the recession, including purchasing a large house in Schaumburg, IL, a condo near Cabrini-Green, and a luxury unit in the Trump Tower in Chicago, he challenges the conventional wisdom that buying is always better than renting. John highlights the financial burdens and market risks associated with home ownership, especially in unpredictable markets, and suggests that renting can sometimes offer more freedom and actually make more sense financially.
This is a call to DO THE MATH and reconsider those preconceived notions about real estate investment and personal net worth.
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This week we kick things off with an engaging interview with the one and only Andrew Hurst for a deep dive into all things health and wellness. From shedding light on the Atkins diet to sharing success stories of training former NFL players, Andrew doesn't hold back when it comes to dishing out valuable insights. Plus, he reveals the secrets of the "golden triangle" of health, relationships, and finances. You don't want to miss this insider's perspective on health and fitness!
Then we're joined by former UFC Champion and all-around badass, Pat Miletich. Get ready for a no-holds-barred conversation as Pat takes a critical look at the modern environmental impacts on health and champions the power of natural healing and improved nutrition. And that's not all – we dive into some controversial societal issues, offering up deep insights into personal wellness and broader societal challenges.
Grab your daily mineral supplement, kick back, and get ready to be enlightened as we explore the fascinating world of health and fitness with both incredible guests!
Topics Include:
Weight Loss and Nutrition Challenges of Personal Training Fitness Fads: Which Are Dead or Alive? A Critical View on Modern Environmental Impacts on Health Societal Issues in the US todayConnect with Andrew:
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Book Recommendation: Dead Doctors Don’t Lie
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This week we are shaking things up a bit with a duo of conversations about the art & science of sales and cold calling and the importance of faith in leadership. We kick things off with a great talk with two younger entrepreneurs, Cavin Sherman, and Conner Fredrickson, the co-founders of Exodus Sales Collective. These guys bring a sharp business acumen grounded in their experience in the IT and the cybersecurity industry. Now they are leading Exodus Sales Collective in mastering revenue generation at speed and scale. Their team has helped over 175 clients in B2B and B2C Cyber Security, EdTech, SaaS, Wealth Development, and Digital marketing to generate revenue. Cavin and Conner have honed the craft of generating leads and setting the stage for meaningful relationships in the digital age.
In this chat, they remind listeners of everything from the merits of old-school phone conversations in the fast-paced world of AI-generated leads to the importance of understanding the incredible value of every “No” you get on a cold call. Cold calling and lead generation are becoming a lost art in today's world but these guys are bringing the art back by applying the best of technology and science with tried and true business, relational, and networking practices.
The episode pivots to an insightful conversation with Nicole Vallance on the crucial role of Christian Faith in redefining leadership and business practices. Nicole’s journey as a keynote speaker, leadership coach, and organizational consultant showcases her dedication to mobilizing leaders with passion and purpose. By embracing their missions, developing exceptional teams, and fostering a sense of purpose, Nicole guides leaders towards remarkable results and lasting impact.
In this interview, Nicole guides us through the importance of empathy, authenticity, and a commitment to fostering both personal and societal growth. She offers practical advice on integrating faith-based values into everyday professional responsibilities, thus creating purpose-driven, ethical business environments. Key discussions include navigating organizational dynamics with integrity, addressing social issues with love and understanding, and leveraging technology for success without compromising foundational beliefs. Nicole highlights the transformative potential of aligning spiritual convictions with business goals, inspiring leaders to adopt a holistic approach for the benefit of individuals, organizations, and the broader community.
Topics Include:
The Power of Personal Connection in Business The Art & Science of Cold Calling and Sales Embracing Leadership and Organizational Growth The Relationship Between Faith and Leadership The Role of Churches and Businesses in Personal FaithConnect with Conner & Cavin:
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This week 2000 Percent Raise takes a heartfelt turn as we explore the emotional landscape of loss and caregiving with our guests, the host of The Action Junkeez Podcast Jon Orlando, and his friend and Mother’s hospice CNA caregiver, Sarena Souza. John anchors a heartfelt discussion that takes a critical look at employee long-term disability plans and hospice benefits. Sarena brings her experiences, providing a window into the realities of hospice care, where patients are cared for during their last six months, and sometimes even longer, as they journey toward transition.
Then, the floor opens for personal stories as Jon and John discuss their experiences with losing family members. Jon shares the poignant narrative of his mother's battle with dementia, from memory loss to the fall that left her bed-bound. The group grapples with the pain and guilt that shadow the tough decision of placing a loved one in a care facility, breaking childhood promises in the face of grim practicalities.
This episode navigates through the winding paths of John and Jon’s personal lives, touching on Jon's relationship with his famous father Tony Orlando, the strain of witnessing his mother's gradual decline, and the contrasting experiences of being mentally prepared for a loved one's passing, or being blindsided by grief. The trio exchange stories of final moments and the bittersweet solace offered by knowing a loved one can still hear their voice at the end.
Jon reflects on the tranquility seen on his mother's face during her final moments, crediting the hospice care that provided morphine for peace. Amid these heavy hearts, Jon also reveals the tangled relationships in his family history, including his parents' divorce, reconnecting with his father, and the funny tale involving "The Sopranos" actor Al Sapienza. The episode sheds a unique light on these facets of Jon's life, underscoring the extraordinary people who carved the path before him.
Throughout this episode John, Jon, and Sarena touch on universal experiences of loss, caregiving, and the ties that bind us in our most vulnerable times. They wrap up with a nod to the strength and dedication of caregivers everywhere and the undeniable importance of hospice services. This is a raw and honest conversation that's sure to resonate with anyone who's faced the complexities of caring for loved ones as they near the curtain call of life.
Topics Include:
The Emotional Toll of Losing a Parent Dispelling Misconceptions of Hospice Care The Physical & Mental Challenges of Dementia The Healing Power of Reconciliation Stories of Impact and Family LegacyConnect with Jon:
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This week John swings by the Dropping Bombs Podcast Studio in Las Vegas for a discussion with Brad Lea on a multitude of topics covering the realms of entrepreneurship, social media influence, content creation, and personal development. For many listeners Brad needs no introduction, he is a massively influential thought leader, author, CEO, social media influencer, investor, and philanthropist. Brad has revolutionized online learning and made a massive impact on the lives of many, including John. Brad is the host of the highly-rated podcast Dropping Bombs where he shares his insights and wisdom on everything from media to mom jeans. Brad’s mission in life is to get knowledge from the people who have it to the people who need it. His secret is that he’s lucky as hell and appropriately for this Las Vegas episode, willing to roll the dice.
In this episode, Brad shares knowledge bombs that underscore the spontaneous nature of content creation that catapulted him to social media stardom. This pivotal moment highlighted his philosophy of 'being the content', emphasizing the power of authenticity in capturing and engaging an audience. As the conversation unfolds, John and Brad delve deep into the essence of entrepreneurship, dissecting the journey from taking risks to achieving monumental success. They explore the landscape of business coaching, scrutinizing the ethical implications and the genuine value it can offer when grounded in authentic experience and success. The dialogue takes a turn towards more controversial topics, such as the OnlyFans platform, prompting an exchange of views that reveal broader societal and ethical considerations.
This episode is a treasure of insights for aspiring entrepreneurs and content creators and also a candid exploration of the personal growth and self-discovery that accompany the pursuit of ambition and achievement.
Topics Include:
The Current Impact of Social Media The Strategy for Building a Personal Brand How to Make Money from Coaching Programs Exploring the Dark Side of the Car Industry The Importance of Being Yourself in BusinessConnect with Brad:
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We are back this week with another candid convo with John, as he dives deep with our latest guest, Mark Holman. Mark is a seasoned entrepreneur, domain name connoisseur, and a compassionate coach. He is the founder and CEO of Datafied Global and Order Medical Records.com. In this chat, Mark and John pull back the curtain on the quirky contrasts in California culture, from Laguna Beach's relaxed vibe to the charged atmosphere of a Santa Monica protest. The geography lesson doesn't stop there; they trek through the sands of Orange County beaches and debate the shifting landscape between Chicago and West Hollywood. But it's not just a travelog, Mark spills the beans on his leap into entrepreneurship and brushes with high-end vacation spots. They cruise down the Pacific Coast Highway, touch on the luxury of Pelican Hills, and set the scene at the once-iconic Arlington International Racetrack.
Gear up for a mix of speed and giving back, as Mark gets real about his passion for off-road and horse racing, while simultaneously spotlighting his heartfelt venture, Red Shirt Friday. They're all about rallying corporate muscle to support our deployed soldiers, with Mark giving us the low-down on how they're helping veterans get back on their feet. John and Mark aren't shy about their love for flicks either, dishing out recommendations that range from "Hollywood Nights" to "Tombstone." Hang tight as they geek out over domain names, hashing out the ins and outs of ".ai" extensions and branding goldmines, with Mark turning down a whopping $85k offer for a prime domain. They keep it real, with Mark bringing his coaching experiences to the table, reminiscing about his 40-season streak, and a fresh endeavor to support the unsung heroes of high school sports through ratemycoaching.com. The chat takes a serious turn, as John and Mark celebrate the incredible work of Gigi's Playhouse.
But wait, there's more! They don't just talk shop; they bring startup wisdom, accountability secrets, and major kudos to proactive teachers. Mark doles out sage advice, pushing budding entrepreneurs to grab "The Millionaire Fastlane" and runs us through the needs of a growing business. As the mic cools down, John ties it all together, noting his journey of selling his company after a rollercoaster decade, while Mark dishes on the need for rock-solid systems amidst his company's surging growth. This is a whirlwind episode with brains, heart, and a dose of horsepower — you won't want to miss this amazing blend of life advice and entrepreneurial spirit!
Topics Include:
The Challenges and Rewards of Coaching The Journey of Self-Funding a Business The Importance of Accountability in Business The Role of Technology in Business Growth The Intriguing World of Domain NamesConnect with Mark:
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We're back at it again with another eye-opening convo, and this time it's all about the Benjamins – well, protecting them, actually! Anthony Ficarra swings by to school listeners on the ins and outs of life insurance and why it's not just a rich person's game. John kicks things off, introducing Anthony as a champ in the life insurance scene who doesn't just hobnob with high rollers. Anthony's here to lay down the truth about why everyone, no matter their bank account size, needs to get in on the life insurance action. He's got the skinny on why lengthy chats with wealthy individuals about tax savings and passing down that money tree should be an essential part of everyone's financial planning.
Anthony and John aren't shy about diving deep into the morbid but necessary arena of the estate tax and why your life insurance policy is clutch for those gut-punch moments in life. They even swap stories about group life insurance and the difference that dough can make during times of tragedy. Now, don't think it's all about working yourself to the bone. Anthony's preaching the good word on personal development and shares why networking tops clocking in those extra office hours. He even throws shade at his old gig building power lines to highlight the beauty of work-life balance. Spoiler: He's found his pot of gold in life insurance without the back-breaking labor.
As the chat rolls on, John and Anthony cover everything from the pitfalls of Dave Ramsey's wisdom to flipping life insurance into a financial Jedi move. This episode is all about shattering the myths of investing and home buying to make sure the ‘Average Joe’ gets the real deal. Things also get personal when Anthony shares a heart-breaking story about a mom still grappling with life support costs for her daughter over a decade later. Capping off this money-minded marathon, the guys tackle the topic of term versus whole life insurance, hashing out the details of death benefits and cash value growth. Strap in for an episode that is sure to get you thinking about your future no matter what life has in store!
Topics Include:
The Power and Purpose of Personal Branding The Transition to Entrepreneurship and its Challenges The Importance of Early Investment in Life Insurance The Role of Life Insurance in Wealth Management Debunking Misconceptions about Debt and InvestmentFollow Anthony:
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This week 2000 Percent Raise hits another High Note with an exclusive sit-down with the one and only legend Sen Dog from the iconic Hip-Hop Group Cypress Hill. Alongside his Manager Trace, Sen Dog unpacks a treasure trove of stories touching on everything from the towering heights of music success to the legacy of Cypress Hill. Listeners are in for a serious treat this hour. We're taken back to the nostalgic vibes of early rap influencers and legendary acts like NWA and Public Enemy.
John also spins into an exploration of Cypress Hill‘s crossover allure and commitment to inclusivity, shattering the racial barriers in their wake. Charting a path through the smokey influence of the band's music and their influence on cannabis culture and the legalization of marijuana. Sen Dog breaks down the genesis of iconic bong sounds in "Hits From the Bong" with Trace admitting those vibes were no studio magic!
This pod is a walk through the annals of hip-hop, a backstage pass to the inner workings of a pioneering group, and a candid conversation about music, life, and the irresistible call of a universal joint. Fire up 2000 Percent Raise and let John, Sen Dog, and Trace take you on a journey you won't forget!
Topics Include:
John's Connection to Cypress Hill The Challenges and Triumphs of a Music Career The Beauty of Musical Collaborations The Impact Cypress Hill had on Cannabis Legalization The State of Youth and Drug CultureFollow Sen Dog:
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2000 Percent Raise returns with a no-holds-barred interview with Austin Ekeler, dynamic NFL running back for the Los Angeles Chargers! Austin sits down with John to give listeners an insider's look into the high-stakes world of NFL player negotiations. Austin sheds light on his role in the executive committee and the complex interplay between the NFL and NFLPA, particularly in terms of monetary and longevity & safety interests for players. The negotiation process between players and NFL owners is dissected, with a focus on the nuances of contracts, including the controversial franchise tag and players' quest for more security.
Amidst insights into the business side of the game, Austin opens up about his status as a free agent and the considerations that weigh heavily on his decision-making process, especially as he navigates the NFL landscape as an aging running back. He highlights the evolving perspectives between rookies and veteran players, emphasizing the value of experience and the impact of a player's journey, from being an undrafted player to carving out a successful career in the league.
The conversation delves further into the business acumen of NFL players, with Austin sharing his engagement and discussing his focus on prioritizing quality and peace of mind in his financial dealings. Additionally, Austin provides a glimpse into his foray into the business world beyond football, including his innovative app, Eksperience, and the opportunities it presents for both athletes and college students.
In this episode, John and Austin also chat about the Chargers' challenges in the crowded LA sports market and even make some Super Bowl predictions on the brink of the big game. This episode is a candid and insightful conversation that offers a multifaceted look at the life and decisions of an NFL player both on and off the field.
Topics Include:
Financial and Business Aspects of Austin's NFL Career Austin's Current Role and Mindset as a Free Agent Austin's Thoughts on The Collective Bargaining Agreement Austin’s Personal Journey and Evolution as An NFL Player Challenges Faced By The Chargers In a Crowded Entertainment MarketFollow Austin:
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Season 2 Coming Soon! Thank you for the support!
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This week John is back for an unscripted and unedited episode to speak to you directly about a topic that's been on his mind lately - homeownership.
There are a lot of opinions out there about whether it's better to buy or rent a home, but John wanted to share his personal experiences and thoughts on the matter. He used to be a big believer in the idea that owning a home was the key to financial success and stability. But as he’s gotten older and owned multiple properties, John realized that it's not always as simple as that.
There are a lot of hidden costs associated with owning a home - from property taxes to maintenance fees to mortgage interest. And if you don't plan on staying in one place for a long time, it can be even more difficult to recoup those costs and make a profit when you eventually sell.
That's not to say that owning a home is always a bad investment - it can certainly appreciate in value over time and provide a sense of stability and security. But it's important to do the math and consider all of the factors before making such a big financial decision.
At the end of the day, everyone's situation is different and what works for one person may not work for another. John’s inspiration for sharing his experiences is to encourage others to think critically about their own housing choices and make the decision that's best for them.
Thanks again for listening, and don't forget to check out our new 2000 Percent Raise merchandise at 2000PercentRaise.com As always, feel free to tag John in any social posts, he loves seeing your support.
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This week John is back for Part 2 of our 50th episode celebration & reflection. John dives into episodes 26 through 49, looking back at some of the highlights, wisdom, and insights from each guest. If you missed Part 1 don’t forget to check it out here. In Part 1 John looked back at the first 25 installments of the show highlighting guests such as Jeremy Roenick, Randy Couture, and David Meltzer.
In Part 2, John shares how the show really started to take shape during the past 25 episodes as John’s “love affair” with Bob Menery began to inject a new kind of energy and networking opportunities into both the podcast and the Youtube episodes. Bob and John began to develop an exciting live dynamic while landing guests such as Johnny Damon and Timmy Bounceback who joined John to shoot the shit about everything from Below Deck to brewing beer. John was able to get down to the truth about Fyre Festival with Billy McFarland and fulfilled a childhood dream of “sharing the stage” with rap legend Christopher “Kid” Reid from Kid ‘n Play and comic legend Jamie Kennedy.
The second half of the year also included powerful conversations about loss, addiction, and overcoming obstacles, with powerful episodes featuring Chicago Bulls legend Scott Williams on triumphing over trauma and a deeply personal talk with Adam Jablin about overcoming alcoholism and starting your own business. There are a lot of shows out there that address business and entrepreneurship and it’s John’s goal to continue to keep it real with the audience as we jump into our next 50 episodes and beyond. Be sure to subscribe for more inspiring conversations and practical tips to take your productivity and success to new heights! Thank you for tuning in and being a part of our growing community!
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This week John celebrates the 50th episode of 2000 Percent Raise by first looking forward to the upcoming VIP Las Vegas Mastermind Event on October 12-13 at The Palazzo and Trump Tower. This will be an exclusive VIP event hosted by John and featuring a who's who of speakers, influencers, and business leaders. Get your tickets today as the event is sure to sell out soon!
In Part 1 of our 50th episode celebration we look back at the first 25 guests who got this show off the ground and helped to make the podcast into what it is today, from legendary athletes like Randy Couture, Roddy White, and Jeremy Roenick to entrepreneurs and thought-leaders such as Blaine Bartlett and David Meltzer.
Catch Part 2 next week where John will offer up further reflections on the show and its exciting future. Be sure to subscribe for more inspiring conversations and practical tips to take your productivity and success to new heights!
Thank you for tuning in and being a part of our growing community!
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This week John welcomes Dom the Hypnotist for a deep dive into the transforming powers of hypnosis. If you are not familiar with Dom, keep an open mind. He invites skeptics to question if they truly know what hypnosis feels like, drawing a parallel between being on stage and questioning whether our actions are shaped by suggestions or personal desires. Sharing his personal journey, Dom recounts his initial skepticism about hypnosis, which transformed after attending a captivating Las Vegas stage show. He highlights how outgoing individuals, especially in a party mood, are more likely to embrace hypnosis, likening the experience to letting go of inhibitions and having fun, much like drinking.
But what about using hypnosis to address personal fears? John vulnerably shares his struggles with anxiety and claustrophobia on airplanes confessing to even getting off airplanes due to his anxiety and explores potential solutions, considering the power of hypnotism in overcoming these challenges. In a surprising turn, John also shares a story of being stalked as Dom suggests that by releasing this burden through hypnosis, remarkable changes can occur, a powerful example of how hypnosis can influence our lives in unexpected ways.
Dom also touches on his diverse experiences, from working in the insurance industry to establishing his successful career as a hypnotist. He emphasizes the invaluable lessons learned through hard work and determination and how divine intervention, in the form of a hypnosis course that was gifted by his mother, led him on an unexpected career path. Furthermore, Dom delves into the topic of mental and physical preparation in sports and even shares a compelling story of working with an NFL quarterback who utilized sleep hypnosis to enhance their performance. He reveals the creation of sleep hypnosis recording for clients, which has proven to uncover hidden fears and limiting beliefs for many.
Topics include:
What Exactly is Hypnosis? The Hustle of Solo Entrepreneurship The Power of Hypnosis to Transform Anxiety How Mental Stress Can Manifest in The Body Improving Business Performance Through HypnosisConnect with Dom:
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This week John welcomes Jay Maymi to the podcast for a one-on-one about mastering the mindset of sales psychology and the power of discovering your true purpose. There is perhaps an advantage to growing up in a humble setting with meager means. The reality of your circumstances can either pummel you into mediocrity or extract from you a burning desire to excel and rise above. Jay’s story is one of the latter. For the last three decades his hunger to rise above has yielded an impressive array of accomplishments. From founding multiple successful businesses to bodybuilding championships, radio, TV, stage, and print work to authoring 5 books, Jay is an inspiration and model of action to anyone who encounters him.
From developing an entire sales and personal development series to speaking in front of many diverse audiences on an array of business and personal topics, Jay’s journey from an adopted child in Spanish Harlem to the world of business and entrepreneurship makes him uniquely qualified to offer valuable knowledge, instruction, inspiration, and impact to those seeking to develop a higher and greater expression of themselves. In this chat, John and Jay reflect on their upbringings while addressing some of the challenges that they both faced when beginning their respective journeys.
As Jay puts it early in this episode, he has been hustling hard while pulling money out of thin air since the age of 16. After studying both Psychology and Behavioral Science, Jay spent 13 years in the trenches of entrepreneurship where he honed his understanding of sales psychology, body language, and the power of persuasion. Yet beyond his business success, Jay also aimed to find an even bigger purpose, a calling to help others inspire, impact, influence, and improve the lives of others. Jay and John explore some of the wisdom and insights that he has acquired on his odyssey of true calling and unique purpose.
Topics include:
Jay’s Early Hustles In Spanish Harlem Mastering the Mindset Behind Sales Psychology Discovering the Power of Your Unique Purpose Why Not Every Calling Is Connected to Money How Jay Helps Others Find The Courage to Take ActionConnect with Jay:
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This week John welcomes the one and only Brett Berish to the show for a spirited conversation about the liquor industry, branding, and betting on yourself. Brett is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett and his company have developed some of the world’s hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign’s portfolio also includes Bumbu, a craft rum from Barbados that ranks among the world’s most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign’s newest release, Villon, is revolutionizing the cognac category. Brett’s past brands include Armand de Brignac (“Ace of Spades”) Champagne and D’Ussé Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.
Brett has been profiled by Forbes, Crain’s Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett’s self-made success has informed his company’s values, culture & celebrity partnerships, culminating in Sovereign’s prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world’s biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign’s brands. Together with a proven ability to create powerful, resonant brands, the international partnerships he has created with some of the world’s finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits.
John and Brett unpack the economics of the liquor industry while swapping club stories and John’s early disdain for bottle service. Brett also dives into the marketing engine of social media and how Sovereign Brands is leveraging its presence on Instagram and social outlets to outpace juggernauts like Captain Morgan and Bacardi. They debate the merits of bourbon versus scotch while Brett challenges anyone to actually blind test some of the world’s highest-end whiskeys against his new Deacon blended scotch whiskey. For anyone interested in the liquor industry, or even just marketing, this episode is a peek behind the curtain to learn from the wizard himself on mastering branding and working with influencers to take your product to the next level.
Topics include:
Brett’s Sale of Ace of Spades to Jay Z Building Brands You Can Believe In Venture Capital Verses Bootstrap Funding The Economics of The Liquor Industry Breaking Down The Liquor Supply ChainConnect with Brett:
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This week John welcomes Yash Daftary to the show for an impactful conversation about entrepreneurship, higher education, and the rewards of starting your own company. Yash is the CEO & Co-Founder of FanBasis, the first Content Creator Monetization Ecosystem & Social Equalizer, designed to eliminate the barriers separating content creators from their fans. Yash is a serial entrepreneur who started his first business when he was 16 and has been fascinated with entrepreneurship since he was young. Prior to FanBasis, Yash also worked in Venture Capital at Storm Ventures and MBX Capital. While working in the VC world, he gained valuable experience that led to the roadmap and strategic foundation of scalability & success.
FanBasis is changing the way content creators and fans interact by building a one of a kind marketplace where fans can purchase and experience bespoke digital interactions with their favorite content creators, celebrities, athletes, and influencers. With a roster of some of the worlds best known athletes, including Lamar Odom, Michael Vick, Dennis Rodman, Ric Flair, Pacman Jones, and Santana Moss and world renowned influencers and celebrities such as Gabby B, Mandy Sacs, and Derrick Fox, FanBasis is redefining how we experience and interact with our favorite celebrities and icons.
In this episode, after confessing to no longer being the “young cool guy in the room” John picks Yash’s younger mind about everything from changing perspectives on higher education to the truth about celebrity influencers. This is a great conversation for any young or aspiring entrepreneur to learn from someone who has built a business from the ground up, turning his ideas and passions into a positive cash flow business that is shaking up the world of sports and celebrity and providing unique experiences for fans and followers.
Topics include:
Building on a Legacy of Entrepreneurship Changing Perspectives on Higher Education Monetizing Celebrity Influence The Truth About Instagram FollowersConnect with Yash:
FanBasis
Linkedin
Instagram
Twitter
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LinkedIn
2000 Percent Raise (Book)
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Produced by Social Chameleon
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This week John is excited to welcome Oliver Trevena to the Hollywood condo for a great talk about angel investing and the world of celebrity networking and influencers. Oliver is best known for hosting the popular Young Hollywood chat show which, at its height, was available in over 700 million homes in 24 languages. In addition, Oliver has worked in films with the likes of Bruce Willis, Nicolas Cage, Gerard Butler, and many many more. Over the years Oliver has slowly transitioned into more of an angel investor, advisor, and celebrity ambassador for brands such as Caliwater, All Saints, and Holi Scoops. This diversification in his talents has allowed Oliver to now treat acting as more of a hobby that helps to supplement his passions for brand building, investing, and product development.
In this chat, Oliver shares his journey, growing up in East Sussex, and his background in both British theater and dance. By unpacking the world of celebrity endorsements and investments, Oliver emphasizes the importance of focusing on the quality of the product and the team behind it, rather than relying solely on celebrity star power for products that may just be a trend. He advises fellow celebrities to stay in their lane and not micromanage the companies they work with saying, “In my eyes…a celebrity will influence you to try something once. The product is what's going to make you go back.”
In addition to discussing the many aspects of his investment portfolio, Oliver and John also discuss the concept of advisory shares in private companies while sharing their insights on a selective approach to joining such boards. The duo are joined by friend of the pod Bob Menery near the end of their chat to discuss their shared love for Boston, some of Oliver’s upcoming acting roles, and to reflect on some of the bigger investment opportunities he just missed out on.
Topics include:
The Origin Story of Caliwater Oliver’s Love of Angel Investing The Importance of Investing In What You Know Oliver Unveils His Current Movie Projects Why Believing In Founders Is Vital to InvestingConnect with Oliver:
Instagram
Linkedin
Facebook
IMDB
Caliwater
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Instagram
TikTok
LinkedIn
2000 Percent Raise (Book)
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Produced by Social Chameleon
Recorded by Purple Banter
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Our guest today needs no introduction. John’s nostalgic vibes were turned up to eleven as he was joined by one-half of the legendary rap duo Kid n’ Play, the one and only Christopher “KID” Reid. From their beloved albums 2 Hype, Funhouse, and Face The Nation, to their classic films like House Party and Class Act, Kid n’ Play paved the way for cross-over hip hop stars like Nas, Ja Rule, and Eminem to diversify their talents and break into the Hollywood mainstream.
Despite the fact that KID has cut his iconic flat top fade, he is no less recognizable for his humor, love of the hip hop community, and passion for the art form. This year as hip hop celebrates 50 years of changing and challenging the culture, John and KID dive into the roots of Kid n’ Play’s music and their pioneering moves into movies, television, and animation. KID addresses some of the criticism that was thrown at the duo during the height of their success while pointing out how diversifying revenue streams and adjusting to shifts in style is now simply accepted as the norm in pop, hip hop, and rock.
This hour serves as both a hip hop history lesson and an inside look at how two friends from New York changed America's perception of hip hop and rap culture while operating on their own terms. Recently performing at the 2023 BET Music Awards in June of this year, the duo proved that they still have what it takes to get a party started and have no plans of slowing down anytime soon.
Topics include:
Breaking Free From The Kid n’ Play Image The Evolution of Hip Hop Hip-Hop’s Greater Role In Culture KID’s Early Musical Influences The Legacy of 50 Years of Hip-HopConnect with KID:
Instagram
Twitter
Facebook
IMDb
Follow John:
Instagram
TikTok
LinkedIn
2000 Percent Raise (Book)
More 2000 Percent Raise Episodes and Content
Produced by Social Chameleon
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