Episodes
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Today With Michelle Blemel:
Michelle Blemel, Principal Designer of Amberleaf, Inc., has over 25 years of experience serving high-end residential and commercial clients. But despite her deep expertise, Michelle found herself attracting clients who weren’t aligned with the luxury, turnkey service she wanted to deliver.
In this On Air Strategy Session, we dive into the real behind-the-scenes struggles that many seasoned designers face:
Why vague website messaging leads to misaligned clients
How flexibility can backfire when you're positioning yourself as the expert
What to change in your testimonials and proposals to reinforce your value
How to conduct project “autopsies” to continually refine your client experience
If you’re ready to move from "custom to chaotic" to a streamlined, high-touch design business, this episode will show you how to make the shift.
Plus, be sure to revisit Episode 1048 with Melanie Lybrand for another powerful positioning breakthrough.
LuAnn Nigara and Michelle Blemel’s Ah-Ha Moments:
"A strong brand doesn’t mean you’re for everyone. It means you’re the perfect choice for the right people." - Michelle Blemel
More About Michelle Blemel
Owner and Principal Designer at Amberleaf, Inc. in Pasadena California, Michelle Blemel has over 25 years of experience in all phases of design and project management. She leads a full service design firm facilitating all aspects of design from concept to completion.
She received her Associates Degree in Interior Design from the Colorado Institute of Art, and continued her education at Parsons in Paris and Los Angeles.
Known for her creative approach to customized design and use of color. With clients in high-end residential as well as commercial projects, including restaurants, ski resorts, hotels and medical offices.
Michelle has distinguished herself as a creative problem solver, providing innovative solutions to tough design questions.
Connect with Michelle Blemel
Website
Facebook
YouTube
X
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Inside Voice - Sign Up!
Other Shows:
AWDB 1048: On Air Strategy Session: Melanie Lybrand: Overcoming the Fear of Raising Your Interior Design Rates -
Today With Wingnut Social Podcast:
Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat.
Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry.
In this special crossover series, I’m excited to bring a few of those guest appearances to you. When the roles are reversed, the conversation shifts—you’ll hear fresh perspectives, behind-the-scenes stories, and insights that don’t always surface when I’m the one asking the questions.
If you enjoy what you hear today, I encourage you to explore the host’s show as well. You’ll find links to their podcast and the original show notes below.
Check Their Show Notes!
Have you always wanted to write a book? Have you also wondered if it’s worth the investment? LuAnn Nigara has written two amazing books and is about to launch her third book, A Well-Designed Business – The Power Talk Friday Experts Volume 2 (which Darla wrote a chapter in). In this episode of the Wingnut Social podcast, LuAnn talks about the process of writing and self-publishing a book—and whether or not it’s worth the ROI.
LuAnn is the co-owner of Window Works in New Jersey and created an award-winning podcast for interior designers, A Well-Designed Business. She is a sought-after keynote speaker with over 30+ years of experience in the industry. LuAnn gave Darla the education, strength, and courage to start her design business. If you’ve had dreams of becoming an author, this is a can’t-miss episode.
Connect with LuAnn Nigara
LuAnn’s Website\
A Well-Designed Business podcast
Get on the email list for LuAnn Live!
The Power Talk Friday Experts (Book #1)
The Making of A Well-Designed Business
Resources & People Mentioned
Book Launchers
Connect With Darla & Wingnut Social
http://www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs) -
Episodes manquant?
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Today With Melanie Rosenburg:
Welcome to A Well-Designed Business. What does it mean to create a truly luxury experience? You’re not just creating something nice to look at. You’re creating the space that they are going to live in, foreseeably for a long time. And you’re bringing an expertise and a vision into the picture that they can’t do for themselves.
But today we’re going a level deeper into what that luxury service really entails. A luxury experience for your client is about all of those things, absolutely. But there’s something that takes it to the next level: being able to hear what a client really wants and needs, even when they don’t know how to articulate what that is.
My guest today, Melanie Rosenburg, is here to share how she creates one-of-a-kind, truly authentic projects that form that true luxury experience.
LuAnn Nigara and Melanie Rosenburg’s Ah-Ha Moments:
"I stopped asking my clients what their budget was, and I stopped asking my clients what their style is...I always ask them, how do you want the specific space or home to feel when you walk in." - Melanie Rosenburg
"Interior design, custom window treatments, it's luxury, period. Whether it's entry-level luxury or it's I'm flying on a jet plane to Paris to pick my furniture luxury. It's luxury." - LuAnn
More About Melanie Rosenburg
Introducing Melanie Rosenburg, the creative mind behind MASH Habitat Interiors, where the art of interior design is transformed into a personalized journey of style and functionality.
As the driving force of this design studio, Melanie excels in curating spaces that speak to the unique tastes and aspirations of individuals and families. Her dedication to crafting original, one-of-a-kind designs ensures that your space will stand out in a crowd and speak to your specific lifestyle goals.
What sets Melanie apart is her commitment to your project no matter the scale. She takes pride in customizing budgets that align with your values and priorities, providing transparency throughout the design process to minimize unexpected surprises.
Connect with Melanie Rosenburg
Website
Instagram
Facebook
Pinterest
LinkedIn
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows:
AWDB #548 Terri Taylor: Calculating Flat Fees & Budgets
AWDB #760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
AWDB #761 Window Treatment Friday: Pricing Window Treatments: How to Ballpark the Numbers on the Fly
AWDB #1060 Design Trade Service: Quality Vendors, Trade Pricing and AI. Your Go to Sourcing Platform -
Today With Nicole Heymer:
Hi, welcome! Today, I’m bringing this amazing episode back because, frankly, this one is pure gold. Nicole Heymer, of Glory & Brand, is one of those experts who can take what feels like a foggy mess in your mind and turn it into a clear, strategic plan for your brand. In this conversation, Nicole breaks down the essential discovery process that every business owner should go through before they touch a single pixel on their website.
What you’ll learn:
Why your website should never be a guessing game
How Nicole’s discovery process acts like “therapy for your business”
The keys to identifying your core message, audience, and user journey before a single design decision is made
How a clear website strategy can actually improve your confidence and decision-making
If you're ready to attract better clients, raise your rates, and finally feel proud of your website—this episode will show you how to start.
LuAnn Nigara and Nicole Heymer’s Ah-Ha Moments:
“First, get very clear on what you need and want your website to do for you and your clients.” – LuAnn Nigara
“One of the most common errors I see is that I have to dig to figure out what area they serve.” – Nicole Heymer
“If your messaging is that you have amazing service, then you better be amazing at service. You don’t just say it. You have to do it so that people tell other people.” – Nicole Heymer
More About Nicole Heymer
Nicole Heymer is the founder of Glory & Brand, a boutique creative agency specializing in branding, websites, marketing automation, and strategy. Since 2011, Nicole has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local custom home builders.
Nicole's clear, practical take on branding has been featured by a range of design industry resources—from the Wingnut Social podcast to the Design Influencers Conference to the . You’ll find her methods in print, on industry webinars, and as the framework for branding workshops.
Connect with Nicole Heymer
Website
Instagram
Facebook
LinkedIn
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows:
AWDB #125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!
AWDB #306: Rachel Cannon: Key Steps for Success in Your Interior Design Business
AWDB #287: Sandra Espinet: Keys to a Luxury Interior Design Brand
AWDB #259: Kae Whitaker – Get New Clients with the Right Email Sequence
AWDB #248: Marina Umali: How Feng Shui and Interior Design Meet
AWDB #256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients -
Today With Pippa Biddle:
Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing gives you ownership of your audience, how to find your authentic voice, and practical strategies for crafting newsletters that people actually want to read. Plus, discover the unexpected ROI of choosing email over chasing social media algorithms.
LuAnn Nigara and Pippa Biddle’s Ah-Ha Moments:
"I think for most people, social media is junk food, newsletters are protein. You do not want to turn your protein into junk food, then it's just junk food too." - Pippa
"You do not own your audience on social media platforms. You do not have their email addresses and only a tiny fraction of the people who follow you see what you put out into the world." - Pippa
“Luxury is built on relationships and trust... conveying yourself through words and video, if that's your way to do it, is extremely powerful and is a quick up the ladder to getting there than putting out, like you said, an image that doesn't say anything behind it." - LuAnn
“There are so many people who can make a room beautiful, but there's only one you. So how do you show up?" - Pippa
More About Pippa Biddle
Pippa Biddle is the co-founder with her husband, Benjamin Davidson, of Quittner, a lighting and homewares design practice in the Hudson Valley of New York. As CEO of Quittner, Pippa leads business strategy, growth, marketing, and communications. With a deep background in writing as a published author, essayist, and current writer for the Magazine Antiques, Pippa brings a story-forward approach to brand development. Pippa has a degree in creative writing from Columbia and has previously written for the Atlantic, Wired, BBC, Guernica, and more. She has spoken on the power of storytelling to catalyze action at conferences and gatherings from Los Angeles to Abu Dhabi.
Connect with Pippa Biddle
Website
Instagram
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Corey Damen Jenkins - Instagram
Staged To Sell - Instagram
Inside Voice - Sign Up!
Hamilton Creatives
Other Shows:
AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm
AWDB #987: Kate Wood: Discovering and Leaning into Your Niche
AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why -
Today With Shea & Syd McGee:
This powerhouse episode from 2016 features the dynamic duo behind one of the most recognized interior design brands today—Shea and Syd McGee of Studio McGee. We’re bringing this gem back because it’s more relevant than ever.
What you’ll learn:
How they carved out a distinctive design identity that stood out from the start
The early strategic choices that laid the foundation for a now-iconic brand
Why transparency and authenticity fueled their rapid online growth
How they navigated business roles as a married couple—dividing and conquering with purpose
The mindset shifts that transformed obstacles into opportunities
LuAnn Nigara, Shea & Syd McGee’s Ah-Ha Moments:
“Once I decided I wasn’t going to be everything to everyone, my brand started to grow.” — Shea McGee
“You can’t build a sustainable business if you’re not looking at the financials every single week.” — Syd McGee
More About Shea & Syd McGee
Shea McGee is the Chief Creative Officer and Co-Founder of Studio McGee,
leading the creative direction for all facets within the Studio McGee Inc. portfolio of brands— Studio McGee, the interior design arm, and McGee & Co., the product side. Shea’s path to launching Studio McGee in 2014 began years before when she leM her position at an ad agency in order to manage the remodel of her and her husband Syd’s first California home. Documenting the process on social media, Shea became an early online influencer, quickly attracting a loyal following with her approachable style and ethos.
The online success led to the launch of her own interior design firm, Studio McGee. The design business experienced rapid growth, paving the way for the launch of their e-commerce brand, McGee & Co., along with a lineup of licensing partnerships and marketing opportunities that amplified their design voice—an autobiography, Make Life Beau+ful, a coffee table book, The Art of Home, a long-running show on Netflix, Dream Home Makeover, and product collaborations with brands like Target, Kohler, Ann Sacks, and Pura.
Today, Shea is regarded as one of the leading innovators in the interior design industry with her ‘sophisticated but not stuffy’ approach, while maintaining a consistent focus on empowering others to “Make Life Beautiful" by enhancing their daily lives through good design.
Connect with Shea & Syd McGee
Studio McGee
McGee And Co
Studio McGee Instagram
McGee And Co Instagram
YouTube
The Art Of Home Book
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Mydoma Studio – Get 20% off your first three months!
Other Shows:
AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why
AWDB #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development
AWDB #540: Robin Baron: Strategic Thinking on Product Development -
Today With Megan Thompson:
Today, I'm joined by Megan Thompson, founder of Interior Design GreenList. After earning her degree in sustainable design, Megan discovered the frustrating reality that no comprehensive resource existed to help designers implement sustainable practices efficiently. Taking matters into her own hands, she created ID GreenList to bridge this gap.
In this episode, we demystify the differences between green, vegan, biophilic, and sustainable design while revealing how these approaches can seamlessly integrate into your projects without sacrificing beauty, functionality, or budget. Megan shares practical insights for designers at any experience level and reveals how sustainability could become your competitive advantage in today's market. Plus, discover her exclusive offer just for our listeners!
LuAnn Nigara and Megan Thompson’s Ah-Ha Moments:
“The goal with sustainability is to have a lower impact and for humans to be happy and healthy in the spaces we create,” - Megan Thompson
More About Megan Thompson
Like many interior designers, Megan Thompson owns her design firm. She has a bachelor's degree in sustainable interior design from Rocky Mountain College of Art and Design. Despite all the knowledge she gained in her education, she found implementing sustainability into her work frustrating. No single platform exists where all the information is easily accessible and saves you time on your projects.
She decided to take matters into her own hands and created Interior Design greenList to make sustainable design easy to understand and implement, regardless of a designer’s background or experience.
At Interior Design greenList, Megan teaches designers about sustainability so they can navigate the industry, be ready for new baselines in industry standards, speak to industry partners with confidence, and become the go-to designer for sustainability in their area.
Connect with Megan Thompson
Website
Instagram
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Mydoma Studio - Get 20% off your first three months!
Other Shows:
AWDB #729- Erica Reiner: Make More Green by Going Green
AWDB #773- Power Talk Friday: The Company Store: Quality, Sustainability, and Innovation
AWDB #809- Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a “Green” Bottom Line
AWDB #996- Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience
AWDB #991: Chloe Bullock: Conscious Design
AWDB #1072: Maya Crowne & Price Latimer: Alkemis Paint is Disrupting the Industry with Sustainable Luxury -
Today With Veronika Miller:I'm excited to introduce you to Veronika Miller, a true innovator who has spent her career building meaningful connections between designers, brands, and international markets. From her early days as a marketing professional and kitchen designer to founding the influential Design Hounds Influencer Network and consulting with organizations like NKBA, Veronika has a unique talent for creating opportunities where others see obstacles.In this episode, Veronika and I discuss her entrepreneurial journey, exploring how a fearless approach and commitment to genuine value have shaped her multiple successful ventures. You'll hear about the power of stepping out of your comfort zone, the importance of international perspectives in design, and how creating strategic connections can transform your business.LuAnn Nigara and Veronika Miller’s Ah-Ha Moments:“The answer is defiintely no if you don’t ask.” - LuAnn“It’s not fearlessness. It’s ‘doing’ despite fear.” - Veronika"It's a piece of wood. If you don't like this one, I'll get you another." - VeronikaMore About Veronika MillerVeronika Miller is CEO of M2 Connect LLC and Founder of three brands: The Designhounds Influencer Network, which includes Designhounds Events and the Designhounds Talks Webcasts; M2 Consulting Group, a team of industry experts focused on business development for brands and industry organizations including the NKBA’s international development program, Global Connect and finally the DesignTrail App, a digital lead management and communication application for buyers and sellers set to launch in 2025. Connect with Veronika MillerDesign HoundsDesign Hounds - InstagramM2 Consulting GroupM2 Consulting Group - EmailA Big THANK YOU to Today’s Podcast Sponsor:Design Trade ServiceWhat’s new with LuAnn NigaraThe Power Talk Friday TourWatch the Docuseries!http://www.luannnigara.com/cobGet The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into ActionAudiobook: The Making of A Well – Designed Business: Turn Inspiration into ActionBook 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2Connect with LuAnn NigaraLuAnn’s WebsiteLuAnn’s BlogPower Talk FridayLike Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: PodcastOther Resources:This podcast supports the Savvy Giving Design Coalition. Learn more about it here!AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion projectAWDB #164: Susan Wintersteen- Savvy Giving by DesignDesignhounds Talks Chicago at The Mart : Business Spark Conference - May 7th!ISH FrankfurtInstallerSHOW 2025 UK - June 24th to 26th!German Haus Fair Tour - Sept 20th to 24th!Interzum in Cologne, Germany - May 20th to 23rd!Other Shows:AWDB #807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable BusinessAWDB #485: Power Talk Friday: Claire Jefford: Rock the ConsultAWDB #825: Power Talk Friday: Cheryl Clendenon: The Design Paradigm – Creating a Strong Framework For Your Interior Design BusinessAWDB #482: Cheryl Clendenon: Small Business, Think BigAWDB #568: Arianne Bellizaire: “A Reluctant and Accidental Leader in #BLM”AWDB #20: Arianne Bellizaire – Could Your Hobby or Hidden Talent Be Your Marketing Platform?
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Today With LuAnn Nigara:
After 9 years, 1,400+ episodes, and over 9 million downloads, A Well-Designed Business® is evolving.
In this solo episode, LuAnn shares the next chapter of the podcast—and why this shift isn’t a step back, but a powerful step forward. She explains the two types of episodes you’ll hear in the coming months, and the all-new format she’s creating to deliver even more value for seasoned business owners.
Whether you’re new to the show or have been with LuAnn since the beginning, this is an episode that lays out exactly how A Well-Designed Business® will continue to support you, your growth, and your goals—now more than ever.
Listen now to hear:
Why weekly interviews are on pause
What’s replacing them—and why it’s better for your business
What you can expect from the new format: pain-point-focused, expert-curated compilation episodes
Why LuAnn created InsideVoice (and how to join)
And what’s happening with Book #4…
This isn’t the end—it’s the evolution.
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
InsideVoice - Sign Up Here!
Design Trade Service
Designhounds Talks Chicago at The Mart : Business Spark Conference
Other Shows:
AWDB #1062: 9 Years of A Well-Designed Business—How Vision & Bold Action Can Grow Your Business -
Today With Tracee Murphy:
Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider.
Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market.
LuAnn Nigara andTracee Murphy’s Ah-Ha Moments:
"Luxury is really defined by the client... if we don't understand what they're wanting, then we can't possibly deliver it." -Tracee
"If the only thing you ever did as a salesperson was stop talking and listen, you're gonna be way ahead of the game." - LuAnn
More About Tracee Murphy
Thanks to degrees in interior design and psychology, Tracee understands how your home’s interior can impact your moods and the way you live. She is particularly skilled at listening to her client’s needs to develop spaces that meet and exceed expectations. From managing multiple perspectives on a project to staying abreast of the latest codes, Tracee thrives on reflecting “Your Style of Living.”
Tracee and her team believe that each project is unique, with its own singular design aesthetic. To that end, she and her team work to reflect the personality of each homeowner or business behind the space. Her passion is for classic styling with a relaxed and sophisticated feeling.
A licensed interior designer in Florida, Tracee regularly attends continuing education classes to ensure she is constantly evolving in her approach while also remaining up to date on all health and safety requirements.
When she isn’t creating beautiful living spaces, Tracee loves traveling the world, walking the beach and enjoying the “salt life.” She regularly supports the arts and culture that Sarasota has to offer, but most of all, she relishes spending time with her family and dogs, George Washington and Sophie Jo, who you’ll find in the TMI Design Studio on most days.
Connect with Tracee Murphy
Website
Instagram
Facebook
LinkedIn
The Designer Launch - Download Now!
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
2025 Business of Interiors Community Summit
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Design Trade Service
Designhounds Talks Chicago at The Mart : Business Spark Conference
Other Shows:
#409 Candy Scott & Rachel Cannon: Interior Design is a Service Business Not a Commodity Business
#587 Darrell Long: The Best Design Comes From Within, Not Pinterest
#842 Joshua Smith: Sell the Experiences, Not the Commodity
#971 Vicente Wolf: How to Bring True Artistry into Interior Design -
Today With Brad Robinson:
Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to set themselves apart?
Today, I am so excited to welcome Brad Robinson, founder of Bradford Custom Homes & Remodeling to talk about design-build projects, how designers can break in, and the importance of systems and processes to keep everything running smoothly. Also, if you want to learn more about Buildertrend, one of the valuable resources Brad mentioned in this episode, we have a special link for you! Just go to Buildertrend.com/welldesigned and get started!
More About Brad Robinson
Brad Robinson is the president of bradford custom homes & remodeling, a premier designbuild firm based in Atlanta, Georgia, where he creates luxurious, personalized, and highperforming living spaces. As the founder of six construction-related businesses, Brad's influence extends beyond Atlanta, with multiple companies serving clients regionally and nationwide.
Drawing from a rich history rooted in his family's construction business and extensive experience in home renovations, Brad's commitment to quality, sustainability, and client satisfaction has driven the success of his ventures. Above all, Brad is most proud of the teams he has built, each dedicated to delivering thoughtfully designed and expertly crafted homes tailored to each client's unique vision.
Connect with Brad Robinson
Website
Instagram
Facebook
LinkedIn
Houzz
TikTok
YouTube
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
2025 Business of Interiors Community Summit
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Buildertrend
Mydoma Studio
Design Trade Service
Jude Charles’ Website
Other Shows:
#542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process
#560: Brad Leavitt, AFT Construction: The Design Book
#580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders
#615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process
#649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
#709: Jenny and Ben Slingerland of Black Ink Interiors:The Stages and Decisions to Grow Your Design Business
#644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers
#724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals
AWDB #718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos
#626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design
#516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand -
Today With Amber Guyton:
Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and soon-to-be property investor.
LuAnn Nigara and Amber Guyton's Ah-Ha Moments:
“I am all about community over competition.” - Amber
"You know who doesn't feel imposter syndrome? Actual imposters. They're not worried about imposter syndrome. They're just out here doing." - Amber
“Luck is where preparation meets opportunity.” - Amber
"Burnout is real and you have to take care of yourself. You can't pour from an empty cup…You have to be just a forever student and remain curious, but that gut feeling? You can't ignore it because that's wisdom." - Amber
"When it's a ‘No’ for you, it's not going to be good for either one of you. So you're doing a diservice to both of you…If it's ‘No,’ just get the emotion out of it and recognize something isn't fitting.” - LuAnn
More About Amber Guyton
Amber Guyton is the owner of Blessed Little Bungalow, an interior design firm based in Atlanta, Georgia. A passionate champion for personal finance, she believes that interior design should not be a luxury reserved for the privileged few and is committed to democratizing the industry one home at a time. A lover of soulful maximalism, Amber has served dozens of clients across the country designing colorful, affordable, and aesthetically pleasing residential and commercial projects. She founded BLB in 2016 after decorating her entire renovated 1948 bungalow in San Antonio, Texas bungalow in less than a week. Since then, Amber’s blog and social media following quickly grew and transformed her former hobby and side hustle into a nationally known brand and business. In 2021, she left her fintech marketing career in San Francisco, California to pursue this dream and take BLB full-time.
Connect with Amber Guyton
Website
Instagram
Facebook
Pinterest
Houzz
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
Designhounds Talks Chicago at The Mart : Business Spark Conference - May 7th!
Upcoming Events with LuAnn!
Other Shows:
AWDB #419: Tobi Fairley- Say No to Busy and Yes to Health, Wealth and Joy
AWDB #440: Power Talk Friday: Tobi Fairley: Her Design You Coaching Program
AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years
AWDB #903: Power Talk Friday: Adam Stevison: Give Your Clients an Interactive, Luxury Experience at the Home Depot Design Center
AWDB #993: Libby Langdon: How to Create Long-term Income from Licensing Deals -
Today With Rebecca Pearson:
Welcome to A Well-Designed Business. In today’s on-air strategy session,
I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs.
Rebecca’s situation might be unique, but it comes down to the same core problem that so many business owners face—how to find the time to create the systems and processes you know you need to make everything else run smoother.
LuAnn Nigara and Rebecca Pearson's Ah-Ha Moments:
“It’s never going to feel like there's time for SOPs and regular meetings—you have to carve it out, or it just won’t happen.” – LuAnn
“We can’t continue to give the same personal touch our clients expect if we don't have clear processes documented.” – Rebecca
“You don’t know what you don’t know—so having processes documented ensures consistency, especially through transitions.” – Rebecca
“These team meetings aren’t for no reason—a lot of good comes out of them.” – LuAnn
More About Rebecca Pearson
As Creative Services Director for Waterfield Hill, a family-run investment company focused on the interiors sector, I oversee business growth, design, brand, and marketing across our three subsidiaries—DBSJ, Denne Joinery, and Design I.D.
After studying architecture at university, my career has spanned creative services in the interiors sector, working with contractors, consultants, and design studios before co-founding Waterfield Hill in 2022 alongside my father, mother, brother, and husband. Since then, we have strategically expanded our group — acquiring DBSJ in 2022, Denne Joinery in 2023, and Design I.D. in 2024 — with a shared vision: to create exceptional interiors, together. In 2024, we were honoured to be recognised by The Sunday Times as one of Britain’s Top 20 fastest-growing private companies and by Construction News as Fit-Out Specialist of the Year (DBSJ).
My current focus is successfully integrating our latest acquisition, Design I.D., an interior design and architectural refurbishment consultancy, ensuring a seamless transition into our group. I thrive in fast-paced environments, bringing clarity and structure to complex challenges, and am dedicated to setting up our businesses for continued success, profitability, efficiency, and growth.
Connect with Rebecca Pearson
Website
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
2025 Business of Interiors Community Summit
Kravet -
Today With Noel Gatts:
Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery.
Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business.
LuAnn Nigara and Noel Gatts's Ah-Ha Moments:
“We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts
More About Noel Gatts
HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work.
Connect with Noel Gatts
Beam & Bloom, Interior Design Studio
Website
Instagram
Noel Gatts, TV/Hosting/Personality Page
Website
Instagram
YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives
YouTube
TikTok
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
Other Shows:
AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man
AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done
AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business
AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue -
Today With Porsche Williams:
Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers.
Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creativity thrives when your business operations are optimized” (a money line if ever I’ve heard one)! Today, she shares how delegating tasks leads to a better client experience, more creativity, and more profitability.
LuAnn Nigara and Porsche Williams's Ah-Ha Moments:
“Your creativity thrives when your business operations are optimized.” - Porsche Williams
"Just because it’s on your to-do list doesn't mean you have to be the one checking it off." - Porsche Williams
"Clients don’t expect you to handle every detail personally; they expect professionalism, clarity, and consistency in your process." - LuAnn Nigara
More About Porsche Williams
Porsche Williams is the CEO of The Prototype, a Business Concierge firm dedicated to supporting interior designers, leaders, and entrepreneurs. The Prototype enhances the client experience for interior design firms by handling essential business tasks, allowing designers to focus on their craft. With a team of Client Experience Specialists, they serve clients across the US, Canada, and Australia. The Prototype partners with IDS, ASID, Business of Design, and Business of Home, and was awarded the inaugural ASID Diversity in Design Small Business Grant in 2024.
Connect with Porsche Williams
Website
Instagram
LinkedIn
Free 30-minute Client Experience Audit for LuAnn Listeners!
Plus, LuAnn Listeners will get an exclusive bonus for our self-paced course “The Designer’s Guide to Reliable Lead Generation”! Open for enrollment from today to April 11th!
Unlock the Secrets to Successful Discovery Calls
The Prototype - Apply To Work With Us
Free Resource - The Lead Generation Jumpstart
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Jenny Blake's Concept of Permission Slips Episode -
Today With LuAnn Nigara:
Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode.
A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t.
Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at different stages in their careers:
🎨 Barbara Ostrom – The "Queen of Show Houses" explains why some rooms bring in clients while others don’t.
🏡 Laura Hodges – Managed an entire Southern Living Idea House and reveals how to juggle a massive project while keeping your business on track.
🛁 Naika Andre – A first-timer who learned, the hard way, what works, what doesn’t, and what she’ll do differently next time.
We’ll cover:
✅ The real costs (hint: it’s not just the furniture)
✅ How to make sure a show house actually leads to press and clients
✅ Why marketing yourself is non-negotiable—no one will do it for you
✅ The tight deadlines and fast decision-making required to pull it off
If you’re serious about making a show house work for your business, this is the episode for you.
And if you want more details, listen to the full interviews with Barbara, Laura, and Naika—links are in the show notes.
PLUS: If you’re in NJ, PA, or NY, check out the Mansion in May and Bucks County Designer House, where Hannah Goldberg and Lori Bruno will be showcasing their work. Window Works is honored to be providing the window treatments for both!
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Mansion in May
Bucks County Designer House & Gardens
Other Shows:
AWDB #08: Barbara Ostrom: Curtain Up! Thirty Years of Spectacular Showhouse Rooms
AWDB #960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse
AWDB #1055: Naïka André: Do It Scared – A Designer’s Journey Through Her First Show House -
Today With Alexander Dornbracht:
Today I am joined by Alexander Dornbracht, VP and General Manager of Kallista, a brand renowned for authentic luxury plumbing and brassware. Recorded live from our KBIS podcast booth, Alexander shares how his family legacy in the industry—his grandfather founded Dornbracht—shaped his passion for excellence in design.
Alexander reveals why Kallista stands out as a designer-driven luxury brand, explaining that despite its premium positioning, they maintain the personal touch that designers value. He discusses his passion for product development and shares his philosophy: "If you lead with the best possible design product at the highest quality with the best after-sales service, that's a solid foundation to win."
Learn about Kallista's engineering innovations, including the industry's thinnest spout and custom stone tubs, plus their evolution from working with small European suppliers to becoming part of the Kohler family while maintaining their distinct luxury identity.
Whether you specify luxury products or appreciate exceptional craftsmanship, this episode offers valuable insights into how true luxury brands balance heritage with innovation.
LuAnn Nigara and Alexander Dornbracht's Ah-Ha Moments:
“We are the brand that can always say yes to the designer vision,” - Alexander Dornbracht
More About Alexander Dornbracht
Alexander serves as the Managing Director for Kallista, a leading luxury brassware brand in the global bathroom and kitchen space. He built his career within multiple roles in sales and marketing organizations across a variety of industries and holds an intl. MBA from the University of San Diego.
His heritage in the kitchen and bath industry has allowed him to grow up with a unique perspective and depth of knowledge, that continues to serve as a strong foundation for leadership and entrepreneurship.
Alexander found his true passion in the interior design community and is committed to driving industry innovation and evolution in the luxury goods sector.
Connect with Alexander Dornbracht
Website
Instagram
Facebook
Pinterest
LinkedIn
Houzz
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB: 1069: Live from KBIS 2025: Richard Anuszkiewicz on Elevating Design, Brand Collaborations & Crafting a Successful Career -
Today With Jessie Surber:
In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace her niche now or take a more gradual approach while building her client base, particularly considering her young family. This episode offers valuable insights for designers in smaller markets, those balancing business growth with family responsibilities, and anyone questioning how much to niche down in the early stages of business.
LuAnn Nigara and Jessie Surber's Ah-Ha Moments:
“Be prepared to be lucky.” - LuAnn Nigara
More About Jessie Surber
Jessie Surber is the founder and principal designer of Jessie Surber Design, a full-service interior design firm with a passion for British-inspired interiors. Driven by her love of art and craftsmanship, she helps clients create warm and personal homes designed for the way they live.
With a background in home renovations and construction, Jessie has a keen eye for detail and a practical approach to transforming spaces. She has worked on full-scale renovations, home additions, and custom design projects, collaborating closely with contractors and artisans to bring her client’s visions to life.
When she’s not designing, Jessie loves exploring art galleries, gardening, and spending time with her three children—which fuels her creativity.
Connect with Jessie Surber
Website
Instagram
Facebook
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
New blog: Why Niching Your Business is the Smartest Move You’ll Ever Make
On Air Strategy Sessions with LuAnn
Other Shows:
316: Wendy Woloshchuk: FaceBook: The Primary Marketing Tool for Her Interior Design Business
527: Power Talk Friday: Where Are They Now? Wendy Woloshchuk: Grow Your Business Through Action
840: Jean Stoffer: Work in Harmony Through Every Season of Life -
Today With Maya Crowne & Price Latimer:
In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint.
What You’ll Learn in This Episode:
✔️ Why most conventional paints contain plastic—and how that impacts indoor air quality and the environment
✔️ How Maya and Price turned a personal frustration into a thriving business that challenges industry norms
✔️ The power of educating your clients about healthier, smarter alternatives
✔️ Actionable strategies for building a brand that aligns with your values
✔️ How to differentiate your business by identifying gaps in the market
LuAnn Nigara, Maya Crowne & Price Latimers Ah-Ha Moments:
"We’ve been painting our walls with plastic for decades—without questioning it. Once we realized that, we knew there had to be a better way." – Maya Crowne
"If we care about clean beauty, organic food, and air purifiers, why aren’t we thinking about the air we breathe inside our own homes?" – Price Latimer
"Innovation starts with frustration. I couldn’t paint my tiny apartment without suffocating—so I started asking why paint has to be this way in the first place." – Maya Crowne
More About Maya Crowne & Price Latimer
Maya Crowne, CEO and Co-Founder of Alkemis Paint
After a successful corporate career, I felt the desire to return to my creative roots and focus on my love of color by creating a paint company that is truly all-natural, non-toxic and sustainable, with the addition of functional wellness benefits.
Price Latimer, CCO and Co-Founder of Alkemis Paint
Humans currently spend approximately 90% of their time in enclosed spaces. Whether in residential or public settings, we are invariably surrounded by paint products almost every minute of the day and yet are often oblivious to their deleterious aspects. Alkemis Paint was founded because we can—and we must—do better for ourselves and for the planet. It is well-established that colors, nature, and aesthetics can positively influence our mood.
Connect with Maya Crowne & Price Latimer
Website
Instagram
Facebook
Pinterest
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development
AWDB #540: Robin Baron: Strategic Thinking on Product Development -
Today With Brenda Danso:
As an interior designer, you do more than create beautiful spaces—you guide clients through major life transitions, juggle countless responsibilities, and often take on an emotional load that goes far beyond design. But how do you protect your own well-being in the process?
In this episode, Brenda Danso, founder of BD Interior Design and mental health expert, shares powerful insights on recognizing burnout, managing stress, and creating environments that promote emotional well-being—for both yourself and your clients. Learn how to set boundaries, navigate emotionally charged client interactions, and design a business that truly supports your mental health.
If you’ve ever felt overwhelmed, exhausted, or like you’re constantly running on empty, this conversation is for you. Tune in now and take the first step toward a healthier, more sustainable design business.
LuAnn Nigara and Brenda Danso’s Ah-Ha Moments:
“Burnout doesn’t always show up as exhaustion. Sometimes it looks like resentment—toward your work, your clients, or even yourself for taking on too much.” – Brenda Danso
“Your business should fit into your life, not the other way around. If it doesn’t, you have to step back and ask—what needs to change?” – Brenda Danso
“Success isn’t just about how much money you make—it’s about how you feel while making it. If you’re constantly drained and stressed, is that really the business you want?” – LuAnn Nigara
“Sometimes we’re so busy pushing forward that we don’t realize we’re running on empty. Taking a pause isn’t failure—it’s what allows you to keep going.” – LuAnn Nigara
More About Brenda Danso
Brenda Danso, the visionary behind BD Interior Design, brings a unique perspective that intertwines mental health and design. Originally from California, she seamlessly transitioned from a career in mental health therapy to pursuing her true passion for design. Brenda is widely acclaimed for her approachable nature, making her clients feel comfortable and understood throughout the design process.
In addition to her design expertise, Brenda has emerged as a trusted figure in the design world. She frequently shares her insights and knowledge as a recognized expert on Cityline TV, where she delves into the intersection of design, well-being, and mental health. With her deep understanding of branding and mental health, Brenda has achieved remarkable success, becoming a source of inspiration for aspiring designers and entrepreneurs alike.
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This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB #974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
AWDB #940: Christine Vroom: An Honest Conversation about Mental Health and the Interior Design Industry - Montre plus
