Episodes
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In this episode of MarketFit by ATFW, presented by AmericanEagle.Com, we dive into the top marketing trends shaping the fitness industry in 2025. Our panel of experts shares actionable insights for fitness executives on attracting new members, retaining loyal ones, and leveraging innovative strategies to stay competitive in a rapidly evolving market.
Featured Guests:
Tony Stehn – Vice President of Digital Marketing Sales at AmericanEagle.Com
Allison Rand – Vice President of Marketing at YouFit Gyms
Hannah Unger – Marketing Manager for Fitness World Canada
Topics Covered:
-How personalized marketing and automation tools are transforming member acquisition and engagement.
-The importance of community-building, loyalty programs, and hybrid models in member retention.
-Strategies for leveraging platforms like TikTok, Instagram, and emerging technologies to boost digital marketing efforts.
-The resurgence of traditional marketing tactics and their relevance in the fitness industry today.
Learn how fitness businesses can integrate these strategies to innovate, grow, and strengthen member relationships in 2025 and beyond.
Stay fit, stay informed, and keep your fitness business in shape with MarketFit by ATFW!
Connect with AmericanEagle.Com -
Welcome to This Week In Fitness, where we crunch the latest fitness business headlines in under five minutes.
Planet Fitness Eyes Blink Acquisition: Planet Fitness has submitted new bids for Blink Fitness after PureGym was initially awarded the assets at a recent bankruptcy auction, signaling Planet Fitness’s interest in expanding its footprint.
Global Wellness Industry Hits $6.3 Trillion: The wellness economy surged to $6.3 trillion in 2023, with projections to reach $9 trillion by 2028, driven by growth in wellness tourism and fitness real estate.
Peloton Targets Millennial Men: Peloton's new campaign, "Find Your Push. Find Your Power," features NFL stars T.J. and J.J. Watt to attract a new demographic of male users to its fitness platform.
Planet Fitness Reports Strong Q3 Results: With a 5.3% increase in revenue and a rise in new club openings, Planet Fitness adjusts its outlook for continued growth through the year.
UK Government Urged to Tackle Obesity: A new report calls for tighter regulations on food companies to address rising obesity rates, which now rival tobacco as a major health risk.
Echelon Launches ActiveMD: Echelon expands into wellness with ActiveMD, combining medical oversight and fitness programs to support weight management using GLP-1 medications.
Survey Reveals Supplement Use on the Rise: A new survey finds that while supplement use is growing, consumers face gaps in understanding how these products are regulated.
Stay fit, stay informed, and keep your fitness business in shape!
Chapters:
00:00- Intro
00:15- Planet Fitness Eyes Blink Fitness
01:09- Global Wellness Economy Booms
01:47- Peloton Targets Millennial Men
02:28- Planet Fitness Third Quarter Results
03:15- Nutrition Supplements Misconceptions
03:57- Echelon and ActiveMD
04:22- Diet VS Tobacco Health Risks -
Episodes manquant?
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In this episode, we sit down with Chris Smith, Chairman of the Health & Fitness Association and CEO of Fitness World Canada, for an inside look at the 2024 European Congress, held in the vibrant city of Barcelona. Barcelona hosted this annual gathering of leaders, influencers, and visionaries in health, fitness, and wellness.
Chris covers the latest industry trends, from cutting-edge fitness innovations to global wellness insights, and gives us an update on the PHIT Act—legislation aimed at increasing access to physical activity and health resources for everyone.
Through Chris’s firsthand experiences, we explore the Health & Fitness Association’s commitment to moving the fitness industry forward. He shares key takeaways from the Congress, including the evolution of fitness technology, emerging wellness practices, and best practices that are reshaping the future of health and fitness.
He also shares his predictions for the top fitness business trends to dominate in 2025.
Connect with Chris Smith:
https://www.linkedin.com/in/chris-smith-1874138/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
#fitnessbusiness #fitnessindustry #healthandfitnessassociation -
Welcome to "This Week In Fitness", where we crunch the top fitness business headlines—all in under 5 minutes! This week, we’re covering:
1. Peloton's Leadership Change – Peloton appoints Peter Stern, former Apple executive, as CEO and President, set to lead the company from January 2025.
2. Oura Acquires Sparta Science – Oura bolsters its B2B platform, Oura Teams, by acquiring Sparta Science to enhance population health data and analytics.
3. PureGym Acquires Blink Fitness Assets – PureGym secures Blink Fitness assets for $121 million, expanding its footprint in New York and New Jersey.
4. Strong Pilates U.S. Expansion – Strong Pilates announces aggressive growth plans with 77 new U.S. locations, including studios in Texas, California, and Florida.
5. Hyperice Normatec Elite on TIME’s Best Inventions List – The Normatec Elite recovery device by Hyperice is named one of TIME’s Best Inventions of 2024 for its innovative recovery features.
6. ACSM Top Fitness Trends for 2025 – The American College of Sports Medicine unveils 2025’s top fitness trends, led by Wearable Technology and Mobile Exercise Apps.
7. New Research on Exercise & Brain Health– A recent study links physical activity to cognitive benefits lasting up to 15 days, highlighting the mind-body connection.
Stay informed on the latest industry shifts and what they mean for the fitness business!
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
#fitnessbusiness #fitnessindustry #peloton #ouraring #blinkfitness #puregym
Chapters:
00:00- Intro
00:15- Peloton's Leadership Change
00:44- Oura Acquires Sparta Science
01:22- PureGym Acquires Blink Fitness Assets
01:56- Strong Pilates U.S. Expansion
02:32- Hyperice Normatec Elite on TIME’s Best Inventions List
03:09- ACSM Top Fitness Trends for 2025
03:42- New Research on Exercise & Brain Health -
As we look to 2025, our panel addresses the most pressing issues that dominated 2024—rising operational costs in construction, real estate, and electricity; high-interest rates impacting growth; and labor shortages making it difficult for operators to retain staff and manage expenses. The discussion offers strategies that fitness operators can adopt to offset these pressures, from creative real estate solutions to optimized staffing practices and operational efficiencies.
With predictions complicated by ongoing economic instability, we discuss how technology might help stabilize the sector in 2025. From AI-driven solutions enhancing personalized member experiences to automated systems that improve efficiency, tech advancements may offer some relief. Our guests also weigh in on how technology might lead to more mergers and acquisitions, helping operators scale and access broader member demographics.
Topics like the growing importance of gyms as “third spaces” and the potential of GLP-1 medications in the fitness landscape show how fitness businesses are expanding their focus beyond traditional health and wellness. The episode provides a full view into how operators can incentivize physical activity, adopt new technologies, and refine financial strategies to thrive in a dynamic industry.
This episode is essential viewing for fitness business executives, investors, and operators seeking data-driven insights and strategic guidance on navigating 2025. -
Join us as we sit down with industry legend Mark Mastrov, the visionary behind 24 Hour Fitness and Founder and CEO of Fitness Holdings Worldwide. With a legacy of hundreds of clubs globally, Mark shares his insights on key fitness trends and investments shaping the industry in 2025. We’ll dive into emerging markets across Australia, New Zealand, Asia, the Middle East, and the Americas, and discuss how venture capital is driving innovation in fitness.
Plus, don’t miss our upcoming episode in early November, where Chris Smith will be joining us to cover European market trends straight off the heels of the Health and Fitness Association European Congress.
Whether you’re a fitness business owner, investor, or industry professional, this episode is packed with valuable insights to help you stay ahead in the global fitness landscape.
Connect with All Things Fitness and Wellness
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/
https://www.linkedin.com/company/all-things-fitness-and-wellness/ -
In this episode of the All Things Fitness and Wellness podcast, we are joined by Dan Uyemura, CEO of PushPress, a leading gym management software. Dan shares his journey from tech to fitness, starting as a software engineer and later transitioning into gym ownership. Frustrated by the operational inefficiencies many gym owners face, he built PushPress to streamline gym management and help fitness professionals focus on community building and growth.
We explore the challenges and opportunities fitness businesses will encounter as the industry heads into 2025. Dan offers insights into the most important trends gym owners need to watch out for, from technological advancements to the shifting needs of members. His unique perspective, shaped by years of experience in both tech and fitness, provides actionable strategies for fitness businesses looking to thrive in the future.
Whether you're a fitness entrepreneur or part of the C-suite, this episode provides valuable lessons on leadership, business growth, and how to stay ahead in the competitive fitness world. Learn how PushPress is empowering gym owners to maximize efficiency and why innovation is critical as we look toward the future of the fitness industry.
Connect with Dan Uyemura
https://www.pushpress.com/dan
https://www.linkedin.com/company/pushpress/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/ -
On the latest episode of All Things Fitness and Wellness, host Krissy Vann interviews Pete Moore, the founder of Integrity Square and a major figure in the HALO. Pete shares how artificial intelligence is increasingly becoming essential for health club operators, but stresses that its effectiveness lies in thoughtful implementation. AI has the potential to transform both member experiences and operational efficiency, but only if the right systems are in place to harness its power effectively.
Pete and Krissy also dive into the top investment trends to watch for in 2025. With wellness technology and the integration of fitness and healthcare set to drive significant growth, Pete provides insight into where the smart money is likely to flow in the coming years. His extensive background in finance and advisory work gives him a clear view of the emerging opportunities that will shape the industry’s future.
In addition to trends, the conversation explores the next big disruptors poised to shake up the HALO industry. Pete highlights how technological innovations, combined with evolving consumer behaviors, could create major shifts in the market. Health and fitness businesses must adapt to these changes to stay competitive and relevant.
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In this episode, we’re joined by Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year and Director of Fitness Classes at Fitness World Canada. We explore how the fitness industry is shifting to meet people where they are, with a growing demand for low-impact, approachable fitness formats like Pilates and how group classes are becoming social hubs. We also dive into the latest insights from the Lululemon Global Wellness Report and the Les Mills Blueprint for Instructor Recruitment.
Ingrid Knight-Cohee is a thought leader and a sought-after presenter with extensive expertise in fitness programming, management, and leadership. A former US National Team member in Rhythmic Gymnastics, she has parlayed her competitive spirit into educating and inspiring others to live healthier lives. At Fitness World Canada, Ingrid oversees a team of 150 instructors and creates innovative class experiences for over 90,000 members across 16 locations.
Ingrid holds a Bachelor’s degree in Human Kinetics and a Master of Science in Exercise & Health Psychology. She regularly speaks at global events like IDEA World, HFA, and canfitpro. She is also the creator of MSINGI™ - Elemental Movement, a unique fitness practice that enhances functional strength and primal mobility through movement set to soul-stirring Afrobeats. Ingrid's mission is to inspire more people to move, creating healthier communities and a healthier planet.
Connect with Ingrid Knight-Cohee
https://msingimovement.com
https://www.facebook.com/msingimovement/
https://www.instagram.com/msingimovement/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry -
On this episode Krissy Vann sits down with Jennifer Maanavi, the co-founder and CEO of Physique 57, a boutique fitness company that has grown from a single studio to an international fitness brand operating in four countries, with a digital presence reaching clients in over 120 countries.
Jennifer takes us through her inspiring entrepreneurial journey, sharing how she turned a passion for fitness into a global enterprise. With over 20 years of experience in health, wellness, and financial services, Jennifer has led Physique 57 to become a leader in the boutique fitness industry, all while adapting to the rapidly changing digital landscape.
We discuss her approach to strategic planning, business development, leadership, and how she built a strong corporate culture that fosters growth and innovation. Jennifer also shares her thoughts on the challenges and opportunities facing the fitness industry in 2024, the importance of digital transformation, and how Physique 57 has maintained its competitive edge through personalized experiences and cutting-edge fitness offerings.
Jennifer, a frequent speaker and lecturer at Columbia Business School, has been featured in leading media outlets like Yahoo Finance, Bloomberg TV, Fox Business, and The New York Times. She also provides advice for aspiring entrepreneurs on how to build a resilient and scalable business in today’s fast-evolving fitness industry.
Connect with Jennifer Maanavi:
https://www.linkedin.com/in/jennifervaughanmaanavi/
Connect with ATFW:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry #boutiquefitness -
On this episode of The All Things Fitness and Wellness Podcast, Krissy Vann interviews Emma Stallworthy, co-founder of Your Reformer, as she details her journey from traditional gym ownership to building a thriving B2C Pilates brand. Emma shares key insights on pivoting to the at-home fitness market during the pandemic and how Your Reformer is now exploring B2B partnerships.
She also reflects on the challenges they faced in e-commerce and logistics, providing a candid look at what worked and what didn’t. As they prepare to expand into the US, Emma discusses their business strategy, including setting up new operations in Texas. Fitness entrepreneurs and business owners won’t want to miss this episode filled with practical advice for scaling a brand.
Connect with Emma Stallworthy:
https://yourreformer.com.au
https://www.linkedin.com/in/emma-stallworthy/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #pilates #yourreformer -
In this week’s episode of "This Week In Fitness," we cover a range of important stories impacting the fitness industry:
Lululemon’s Q2 Financial Report: Lululemon reports a 7% revenue increase but falls short of Wall Street expectations after the withdrawal of their Breezethrough leggings.GLP-1 Medication Accessibility: Eli Lilly introduces a discounted self-pay option for Zepbound® GLP-1 medication, making weight loss treatment more affordable for self-pay patients.$20K Wellness Program: Canyon Ranch launches LONGEVITY8™, a high-end wellness program blending advanced science and holistic health, priced at $20,000 per person.Technogym at Paris 2024 Paralympics: Technogym is named the Official Supplier for the Paris 2024 Paralympic Games, providing adaptable training equipment for athletes.Supporting Parents’ Mental Health: Following a new U.S. Surgeon General’s advisory, we explore how fitness centers can support parents by offering child care and promoting mental well-being.EGYM’s New Education Portal: EGYM is set to launch a new digital learning platform in 2025, aimed at enhancing training and education for fitness professionals.Tune in for all these updates and more, helping you stay informed and keep your fitness business in top shape!
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Join Krissy Vann in this insightful episode of the All Things Fitness and Wellness podcast as she welcomes Debra Strougo, a dynamic entrepreneur and Founder's Co-Pilot with over 20 years of experience in the fitness and wellness industry. Debra is best known for founding Row House, a brand she successfully scaled from a single studio to 300 locations through a strategic partnership with Xponential Fitness, culminating in a highly successful IPO in 2021. However, Debra's journey didn't stop there.
Now, through her work with Fitizens Holdings, Debra has shifted her focus to advising early-stage growth companies within the Health, Wellness, and Fitness sectors. In this episode, she shares her wealth of experience in helping startups reach their target customers, build sustainable businesses, and navigate the complexities of client acquisition and retention. Debra also discusses her current role as an investor and IHRSA (now Health & Fitness Association) Council member, offering invaluable insights into the future of the fitness industry, industry trends, and the challenges and opportunities facing today's fitness entrepreneurs.
Connect with Debra Strougo:
https://fitizensholdings.com
https://www.linkedin.com/company/fitizensholdings/
https://www.linkedin.com/in/debrastrougo/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://linktr.ee/atfw?utm_source=linktree_profile_share<sid=49c98f23-1c9f-4bfe-801e-4de06b56fa24
#fitnessbusiness #fitnessindustry #entrepreurship -
Ross Campbell is a leader in the fitness industry, known for driving innovation and growth within the sector. As the Founder and CEO of Beyond Activ, Ross has played a key role in shaping the organization's mission to bridge the gap between health clubs and healthcare. His focus on creating synergies between fitness and wellness has made Beyond Activ a leader in the global movement towards integrating healthcare and fitness services.
With a deep understanding of the financial health of the fitness industry, Ross is committed to exploring global growth opportunities and leveraging new technologies, such as AI, to enhance member experiences. His insights into the challenges and opportunities within the industry have positioned him as an expert, regularly sought after for his knowledge.
Ross's dedication to addressing the untapped potential in the market, particularly the 80% of the population not currently engaged in regular fitness activities, has driven Beyond Activ's mission to create more inclusive and accessible fitness solutions.
Tickets:
We are a proud partner of the most anticipated Beyond Activ Americas happening over 17-19 Sept in NYC. As a partner, we have secured 15% discounted tickets for you to attend and join us there. Simply follow the following steps to claim this offer:
1. Click on https://beyondactiv.com/events/americas
2. Click on the REGISTER NOW button
3. Click on event ticket image - in the registration pop-up, type the code ATFW15 into the coupon box
4. Input attendee and credit card details - you are all set to go!
Chapters:
00:00- Podcast Intro
00:39- Guest Intro
02:12- What is Beyond Activ
03:16- The career journey of Beyond Activ Founder Ross Campbell
04:48- Competition vs Collaboration in the Fitness Industry
06:34: The Economic Health of The Global Fitness Industry
09:40- The impact of GLP-1 on The Fitness Industry in the Americas
11:32- The global impact of GLP-1 on The Fitness Industry
13:46- Ross Campbell on Artificial Intelligence and Fitness Business
15:42- Labour shortages in the Fitness Industry
15:50- Fitness Industry and Integration of New Technologies
17:30- Emerging Trends in The Fitness Industry
20:48- What to expect at Beyond Activ Americas in NYC
25:17- Gym tours at Beyond Activ & Global Events
29:44- The growth of the fitness industry in Saudi Arabia
33:09- Closing remarks with Ross Campbell
Connect with Beyond Activ:
https://beyondactiv.com
https://www.linkedin.com/groups/8686748/
https://www.instagram.com/beyond_activ
https://www.youtube.com/channel/UCiyWxj7NyjfUWQxikuUSJuQ
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #beyondactiv #fitnessindustry -
Welcome to This Week In Fitness, your go-to source for the latest headlines in the fitness business world—all in under 5 minutes! Here’s what’s making news this week:
Orangetheory Fitness Introduces PSL Workout: Orangetheory is bringing a fall twist to its routines with the one-day-only PSL workout on August 27th, emphasizing Press, Squat, and Lunge. Discover how fitness centers are evolving as essential third spaces in our communities.
GYMGUYZ Expands to 155 New Cities: As demand for in-home services grows, GYMGUYZ has added 155 new cities to its network in 2024, aiming for 400 cities by 2025. Learn more about their rapid expansion and new service offerings.
Plunge Partners with SWTHZ: Plunge and SWTHZ have teamed up to promote contrast therapy across the U.S., integrating Plunge’s cold plunge units into over 200 SWTHZ locations by 2025. We explore what this means for the wellness industry.
Eli Lilly’s Diabetes Breakthrough: Eli Lilly’s three-year study reveals that tirzepatide dramatically reduces the risk of type 2 diabetes by 94% in adults with pre-diabetes and obesity. Get the details on this promising development in healthcare.
Plus, a preview of our next podcast episode featuring Ross Campbell, Founder of Beyond Activ, where we’ll discuss the intersection of fitness centers and healthcare, the rise of GLP-1 medications, and upcoming global industry events.
Stay fit, stay informed, and keep your fitness business in shape!
#fitnessbusiness #fitnessindustry #fitnessnews
Chapters:
00:00- Intro
00:15- Orangetheory PSL Workout
00:45- Plunge Partners with SWTHZ
01:13- GYMGUYZ Expands to 155 New Cities
01:47- Eli Lilly’s Diabetes Breakthrough
02:22- Beyond Activ NYC Preview
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness -
On this episode of The ATFW Podcast, hosted by Krissy Vann, we dive into the significant and timely topic of GLP-1 medications, including popular weight loss drugs such as Ozempic and Wegovy, and their growing influence within the fitness industry.
We're joined by Eric Durak, a leading authority in medical fitness with over 30 years of experience in wellness programming, clinical exercise, and research. Together, we discuss the critical legal responsibilities that fitness professionals must be aware of when working with GLP-1 medications, the essential knowledge that gym operators should ensure their personal trainers possess, and the innovative technologies that can enhance the member experience for those using these medications.
Whether you’re a fitness professional, gym owner, or someone interested in the latest health trends, this episode offers valuable insights into how GLP-1 drugs like Ozempic and Wegovy are shaping the future of fitness and wellness.
Don’t forget to subscribe to All Things Fitness and Wellness for more expert-led discussions, and stay informed with our weekly segment, "This Week In Fitness," where we cover the latest fitness business headlines in under 5 minutes, perfect for busy executives.
Connect with Eric Durak:
https://www.linkedin.com/in/eric-durak-a331944/
https://www.medhealthfit.com
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en -
Welcome to this week's episode of "This Week In Fitness," where we bring you the latest fitness business headlines from the fitness industry—all in under 5 minutes!
In this episode, we cover:
Life Time's Innovation: Discover how Life Time is revolutionizing pickleball with its patent-pending "Ultimate Pickleball," designed for consistent performance and durability. Tennis legend Andre Agassi will unveil this game-changing product at Life Time’s exclusive event in New York City.
Blink Fitness Files Chapter 11: Blink Fitness has filed for protection under Chapter 11 of the U.S. Bankruptcy Code in Delaware as part of a strategic move to streamline its operations. Learn what this means for the company's future and its commitment to employees and members.
GLP-1 Medication Surge in Kentucky: Did you know Kentucky is the epicenter of GLP-1 medication usage in the U.S.? We explore how drugs like Ozempic and Wegovy are reshaping obesity management and what this means for the broader healthcare landscape.
Zumba and Noom Partnership: Zumba and Noom have teamed up to offer exclusive fitness content to Noom members, while Zumba instructors get the opportunity to become Noom Mindset Coaches. Find out how this partnership is setting a new standard in the fitness industry.
Crunch Fitness Appoints New COO: Crunch Fitness has named Molly Long as its new Chief Operating Officer. We dive into her background and what this strategic appointment means for Crunch's future.
Don’t forget to like, subscribe, and hit the notification bell to stay updated with the latest in fitness business news. Stay fit, stay informed, and keep your fitness business in shape!
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry #fitnesspodcast
Chapters:
00:00- Intro
00:15- Life Time's Pickleball Patent
00:43- Blink Fitness Files for Chapter 11
01:27- Weight Loss Drugs/GLP-1 Epicentre
02:27- Zumba and Noom Partnership
03:00- Crunch Fitness Appoints New COO
03:45- Extro -
In this episode of All Things Fitness and Wellness, we sit down with Joe De Sena, the relentless founder of Spartan. Joe's journey from a pre-teen entrepreneur to building a multimillion-dollar business in college and creating a Wall Street trading firm is just the beginning. His mission to inspire 100 million people to get off their couches led him to create the Spartan lifestyle, transforming over seven million lives worldwide.
Listeners will discover how Joe's move to Vermont fueled his passion for endurance events, ultimately giving birth to the global phenomenon that is Spartan. With over 270 events annually across more than 40 countries, Spartan challenges people of all fitness levels to push their limits.
Key takeaways include Joe's insights on building economic resilience through mental toughness, the evolution of the fitness events industry, and the vital role of leadership in overcoming both physical and mental obstacles.
Join us as Joe shares his blueprint for success, resilience, and the Spartan way of life.
Connect with Joe De Sena:
https://joedesena.com
https://www.linkedin.com/in/josephdesena/
https://x.com/realjoedesena
https://www.instagram.com/realjoedesena/
https://www.youtube.com/channel/UC4Qr5Y1XGP87v9_LuOUWZgQ
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness/
#fitnessbusiness #fitnessindustry #fitnesspodcast -
Welcome to this week's episode of "This Week In Fitness," where host Krissy Vann dives into the most important headlines shaping the fitness industry. In this episode, we explore a range of topics that highlight the latest trends and developments.
Topics Covered:
Life Time Group Q2 2024 Results: Discover how Life Time Group Holdings, Inc. achieved an impressive 18.9% revenue increase, reaching $667.8 million, and the factors driving this growth, including higher membership dues and increased in-center revenue.
Fitness Ventures and Meaningful Partners: Learn about Fitness Ventures LLC's strategic partnership with Meaningful Partners to accelerate growth through new developments, mergers, and acquisitions, expanding the Crunch Fitness footprint nationwide.
Equinox Appoints New President: Find out more about Marc Mastronardi's appointment as President of Equinox, starting August 12, and his plans to collaborate with the leadership team to sustain growth and profitability.
LALO Spirits and Barry's Partnership: Get the details on the exciting collaboration between LALO Spirits, a Mexican-owned tequila brand, and Barry's, known for high-intensity interval training. This partnership includes nationwide pop-ups, special events, complimentary classes, exclusive merchandise, and social and digital integrations.
Stay informed on these key trends and insights that are shaping the fitness industry. Don't forget to like, subscribe, and hit the notification bell to stay updated with the latest fitness business news!
#fitnessbusiness #fitnessindustry #fitnessnews -
On this episode of the ATFW Podcast, host Krissy Vann welcomes DeAnna and Kurt Mangum, the dynamic duo behind CoupleyFit, a brand dedicated to promoting generational health and corporate wellness.
From their humble beginnings in the food and beverage industry to becoming digital fitness influencers, DeAnna and Kurt share their journey of building CoupleyFit into a benefit corporation focused on supporting marginalized communities. They discuss their innovative S.W.A.N. (Sleep, Water, Activity, Nutrition) lifestyle, overcoming challenges like Imposter Syndrome, and leveraging social media for authentic brand growth.
Tune in to learn how CoupleyFit combines fitness, community service, and social good to inspire positive change. Perfect for fitness business professionals and wellness entrepreneurs looking to create meaningful impact.
#fitnesspodcast #fitnessbusiness #fitnessindustry
Chapters:
00:00- Intro
02:02- What is CoupleyFit?
07:29- The SWAN Lifestyle Sleep, Water, Activity, and Nutrition
09:32- Turning a passion into a Fitness Business
14:36- Entrepreneurship without private equity funding
18:30- Entering the digital media space for fitness business
20:33- Public Relations Lessons for Fitness Business Exposure
22:22- Global Fitness Statistics and the physical inactivity crisis
24:41- Becoming a business for social good
26:31- Diversity and Inclusion in fitness business
30:16- Charitable campaigns to help marginalized communities
33:47- Lessons from fitness business mentors
Connect with CoupleyFit:
Website: https://www.coupleyfit.com
Instagram: https://www.instagram.com/coupleyfitt
https://www.facebook.com/CoupleyFit1/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness - Montre plus
