Episodes
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Matt Gielen is the Co-Founder & CEO of Electric Monster, a portfolio company of digital content properties in the general entertainment and kids and family space. Matt started his career in production and audience development at Driver Digital, then served as VP of Programming & Audience Development at Frederator. In 2016, he founded Little Monster Media Co., an agency that helps brands and publishers build out their YouTube audience, which was later acquired by his latest venture Electric Monster.
In this episode, Matt and I talk about the growth of creator-driven business and the recent flurry of digital media acquisitions. From consolidation among digital publishers (Vox and Group Nine, Vice and Refinery29) to creator-first media companies (Mythical Entertainment and Smosh, Moonbug and Cocomelon), M&A activity has reached record heights over the last 12 months. Matt offers some insight into Electric Monster’s acquisition of React Media (formerly Fine Bros. Entertainment) and their future ambitions. Finally, we talk about the growth of YouTube Shorts, increasing the level of transparency from social platforms, and why creator funds don’t pay very well.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as SVP, Influencer Strategy at Brandwatch, the world’s leading digital consumer intelligence company.
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Austin Petersmith is the Founder & CEO of Racket, an app for creating and sharing 99-second audio clips. Austin started his career in journalism before becoming a developer evangelist for early SaaS products. In 2014, he started an email newsletter called ReadThisThing that was acquired by Inside.com, where he ultimately served as President & GM. He then co-founded Capiche, which was acquired by Vendr, before dedicating his time to building Racket. Austin is also a General Partner at Coughdrop Capital, investing in early-stage startups with his brother Stu.
In this episode, Austin and I explore the evolution of digital audio. We discuss a few of podcasting’s inherent problems, the competition among social networks to roll out audio formats, and how much the Clubhouse-inspired hype cycle mirrors reality. We also touch on the “building in public” trend and other transparency movements among early-stage SaaS companies. Finally, Austin shares his approach to startup investing and offers advice to those looking to write their first angel checks.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for brand and agencies.
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Episodes manquant?
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Adam Frank is the Founder & CEO of Wisio, a platform that enables creators to offer their followers individual guidance via personal videos. Adam served 5 years as an Intelligence Officer in the Israeli Air Force before studying computer science and business at the Hebrew University of Jerusalem. Prior to Wisio, he worked at social news startup Tok Media, where he rose through the ranks from junior developer to CTO.
In this episode, Adam and I discuss his journey from Israeli Air Force officer to Ninja Warrior, Instagram personality, and entrepreneur. We explore several trends that have shaped the creator economy, such as the cultural shift from institutions to individuals, the impact of social media on our online identities, and the evolution of fandom from passive viewer to engaged supporter and now owner-investor. Finally, Adam shares his vision of making anyone accessible to their online audience, facilitating connections between not just digital creators but also politicians, business leaders, and sports icons.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for brand and agencies.
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Teresa Phillips is the Co-Founder & CEO of Spherex, a technology company that uses machine learning to adapt entertainment content for international audiences. Teresa started her career in the U.S. Army, serving tours of duty at the Pentagon and NATO’s Allied Command Operations. She later worked as a Group VP of Business Operations at Time Warner Cable and VP of Business Intelligence at Yahoo before launching her first company, an educational video marketplace called Graspr in 2006. She then served as SVP for V2 Solutions before co-founding Spherex in early 2018.
In this episode, Teresa and I discuss the challenge of localizing and cultural fitting content for international audiences. Entertainment companies must navigate complex regulatory, economic, and cultural environments in each new market, so it’s no surprise that cultural missteps are fairly common – from Netflix running afoul of the Singaporean government for hosting drug-related content to the infamous Cuties movie poster debacle here in the U.S. In response, Teresa shares how Spherex uses technology and human expertise to help media companies successfully localize and extend their content to foreign markets. Finally, we comment on Netflix’s recent foray into gaming, ARPU differences between AVOD and SVOD platforms, and future M&A targets as media consolidation continues.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for brand and agencies.
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Larissa Rydin is the Vice President of Strategic Partnerships at Tiltify, a fundraising platform for live streamers to raise money for charities. Larissa has spent over a decade working for non-profits, including Children’s Home Network, St. Jude Children’s Hospital, Autism Speaks, and the Alzheimer’s Association. Prior to Tiltify, Larissa served as the Vice President of Strategic and Brand Partnerships for the United Way.
In this episode, Larissa and I discuss the evolution of online giving, particularly in the context of creator-driven fundraising campaigns. Larissa highlights how the pandemic accelerated non-profits’ digital transformations while broader cultural changes and ongoing social justice movements have led more brands to lean into cause marketing. Larissa’s advice to modern CMOs is “Your brand needs to stand for something,” so she encourages all companies to put together a social impact strategy.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for brand and agencies.
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Rex Woodbury is a Principal at Index Ventures, focusing primarily on the creator economy. Rex started his career in investment banking at Goldman Sachs, during which he time he also co-founded Worthy, an LGBTQ+ mentorship organization. Prior to Index, he worked in impact investing at the Rise Fund, growth investing at TPG, and growth strategy at Airtable. He publishes a weekly newsletter called Digital Native to share his thoughts about the intersection of people and technology.
In this episode, Rex and I explore the forces shaping the future of the creator economy. We discuss the generational shift from Millennials, who grew up believing content should be free (that is, ad supported), to Gen Z, which is embracing subscriptions and online commerce. This coincides with the move from a centralized Web 2.0 era to a more decentralized Web 3.0 future.
We’ve also witnessed the loss of public trust in institutions, from government to corporations. This has led to a surge of populism in everything from politics (see Trump, Bernie, AOC) to finance (GameStop, Dogecoin, AMC). As Rex quips during our conversation, “What is Tesla [stock] other than a social token for Elon Musk?”
As the Elon example illustrates, power is shifting to individuals. It’s easier than ever to be an independent creator, freelancer, or entrepreneur. Artists like Dave Chapelle and Taylor Swift are challenging powerful institutions like cable networks and record labels (and winning!).
All of this is playing out on social media in real time. If the 2010s were the decade of online status, the 2020s are about belonging. Today’s fans relate more to the authenticity of Charlie D’Amelio than the idealized perfection of Chloe Kardashian. Upstarts like Poparazzi, Dispo, and BeReal are challenging the Instagram status quo as we rethink social norms about what we share online and with whom.
So what does the future hold? Rex and I debate how Facebook should respond to its innovator’s dilemma, and we predict continued business model innovation as the Internet shifts from an advertising to commerce-driven model. Finally, we analyze three of the most hotly contested battlegrounds in social media: (1) live audio, (2) short-form video, and (3) AR/VR.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Steve Gottlieb is the Founder & CEO of Shindig, a video chat platform for large-scale online events. Prior to Shindig, Steve was the Founder & President of TVT Records, an independent record label that helped launch the careers of Nine Inch Nails, Ja Rule, Lil Jon, Pitbull, and other popular artists. Steve was also a founding member of the American Association of Independent Music and has been an active angel investor and advisor to several companies over the years.
In this episode, Steve and I discuss the future of online events, from industry conferences to music festivals. We explore the rise of participatory entertainment, such as Twitch live streams and HG Trivia, and Steve shares Shindig’s mission to reinvent virtual events to give the audience more of a voice. Finally, we examine how the pandemic accelerated digital trends around content creation and consumption, and Steve predicts this will lead to even greater interactivity for both virtual and hybrid events going forward.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Christopher Erwin is the Founder of RockWater Industries, a strategic growth advisory firm for next-generation consumer brands. Chris started his career in finance and M&A before going to business school and transitioning into media and entertainment. Prior to RockWater, he served as the COO of Big Frame before and after the digital talent agency’s acquisition by AwesomenessTV. Chris is also the creator and host of The Come Up, a podcast featuring untold stories from entrepreneurs and leaders.
In this episode, Chris and I discuss the ever-increasing value of sports media rights, opportunities to personalize live entertainment experiences, and how sports betting companies are getting into the media game. Chris also shares his enthusiasm for live stream shopping – pointing to leading indicators from Asia and highlighting the key differences in Western markets. Finally, we debate the future of the social audio space and argue that all brands must ultimately become content companies.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Evan Britton is the Founder of Famous Birthdays, a website that profiles celebrities and social media stars in what Evan describes as "Wikipedia for Generation Z." Prior to Famous Birthdays, Evan founded Site Launcher to offer services to web domain registrants and later founded ResourceWebs, which operated a network of educational web properties.
In this episode, Evan and I examine the collision of traditional celebrities and Internet personalities. Actors, musicians, and pro athletes are now building large social audiences and collaborating with online influencers, like Will Smith bungee jumping with Yes Theory or J. Lo’s music video with Charlie D’Amelio. Evan’s team has followed these changes closely; Famous Birthdays originally featured high-profile celebrities but quickly responded to user demand to add YouTube, Vine, and Instagram creators. Finally, Evan and I discuss the rise of new social networks and debate whether creators and brands should seek to build relationships and monetize their fans on or off social platforms.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he’s spent his time investing in and advising early stage companies before joining VidCon full time in 2017.
This is a special round 2 episode with Jim, who originally joined me back in January 2019! In this latest conversation, we talk about how the pandemic has sparked yet another digital transformation in Jim’s career. He started off working in magazines at the dawn of the Internet, then spent time in radio and TV when content started going online, and now he’s helped VidCon evolve from a live event business to a company that builds online and offline communities.
Jim and I also explore the rise of audio social platforms, from Clubhouse to Fireside and Twitter Spaces. Some are championing the spontaneity and exclusivity of live ephemeral experiences while others are taking an asynchronous approach to promote scaled and shareable online conversations.
Finally, we examine the recent hype around non-fungible tokens (NFTs) and their place in both the physical and virtual worlds. Jim predicts that as we increasingly colonize the metaverse, our NFTs will live there, primarily as a means of self-expression.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates.
In this episode, Tom shares the secrets to successful B2B marketing. Although the fundamental goals of lead generation and brand awareness haven’t changed much over the years, there are constantly new strategies and tactics to experiment with, from the rise of social platforms like Twitter, LinkedIn, and Clubhouse to the evolving nature of online conferences. We also discuss the growing importance of B2B review sites, examine the differences between B2B and B2C influencer marketing, and debate whether trade associations can truly operate as independent bodies. Finally, we predict that the future of analytics tools will go beyond providing pretty graphs and include a prescriptive element of insights and recommendations.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Spark, Charles served as the President of Apester and CRO of First Media U.S.
In this episode, Charles and I explore what advertising looks like in the children’s entertainment space. Charles shares best practices for ad targeting based on content rather than audience demographics, and we debate the future looks like in a world without cookies. Finally, we touch on Instagram’s latest child safety measures, Roblox going public, and the arms race for kids’ content among SVOD platforms.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Jason Falls is the Director of Digital and Social Strategy at Cornett, a creative agency based in Lexington, KY. He’s also an author, frequent industry speaker, and the host of both Winfluence and the Digging Deeper podcasts. Jason started his career in PR at Doe Anderson before founding Social Media Examiner, which he sold in 2012. He then led digital strategy at CafePress and later Elasticity before joining Cornett in 2017.
In this episode, Jason and I discuss the growth and evolution of influencer marketing over the last 15 years. We begin with a critique of the recent HBO documentary Fake Famous before diving into the meteoric rise of video and why short-form content has come to dominate our attention spans. Jason explains how TikTok has figured out algorithmic content recommendations better than anyone else, and I predict that a similar approach will soon be applied to other forms of entertainment like music and news. Finally, we debate the future of online privacy, and Jason warns brands not to neglect their websites and blogs in favor of social media entirely, as social platforms can rewrite the rules overnight.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Shane Barker is the Co-Founder & CEO of Content Solutions, a creative agency that focuses on digital strategy and content marketing. Prior to launching Content Solutions, Shane served as the VP of Sales and Marketing at ZBodyFitness, VP of Digital Marketing at Kamere, and CMO at Modera. He also teaches personal branding at UCLA, hosts the Marketing Growth Podcast, and writes for a number of publications.
In this episode, Shane and I examine how the creator economy has changed over the past decade. We discuss measurement and reporting improvements in influencer marketing, the rise of FTC disclosure requirements, and the cultural shift from fans viewing branded content as creators “selling out” to earning a living. Finally, we explain why building a personal brand is more important than ever before, especially given the changing nature of work and the opportunity for employees to serve as brand advocates.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Phil Ranta is the COO of Wormhole Labs, a technology engine that enables users to immerse themselves in live virtual experiences. Phil has spent more than a decade in the digital media industry, first as an Executive Producer for Viva! Vision and later as VP of Networks at Fullscreen. He went on to serve as COO of Studio71, Head of Creators at Mobcrush, and most recently as Head of Gaming Creators, North America at Facebook.
This is a special round 2 episode with Phil, who originally joined me back in November 2015 as one of my first guests! In this latest conversation, we debate whether social media is a public forum (the Town Square) or a private community (one’s Living Room) and the impact that has on online speech and identity.
We also talk about the “Great Platform Unbundling,” as more exclusive social platforms and niche groups emerge online. What are the economic imperatives that social platforms face as they race for scale? Is this why organic reach often declines and platforms become “pay to play” as they mature? Or are there alternatives to advertising that can create sustainable monetization options for creators, such as user pay and commerce?
Finally, we examine how Gen Z and Gen Alpha are growing up on social media and the importance of teaching media literacy at a young age. We touch on cancel culture, meme stocks like the Gamestop short squeeze, and the recent HBO documentary Fake Famous about influencer culture. Phil offers his predictions for the future, particularly around the growth of the metaverse and social commerce, and shares what he’d like his ultimate legacy to be.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Chris Roebuck is the Founder & CEO of Clicktivated, an interactive video technology that connects video and commerce. Chris started his career on the agency side before launching his first startup in early 2010. After spending 4 years developing mobile applications, Chris founded Clicktivated in October 2013.
In this episode, we discuss the future of interactive video technology. Chris shares his early experience building mobile apps in both the U.S. and Brazil to help drive foot traffic to retail stores. We also examine the recent Kuaishou IPO and why China may or may not serve as a leading indicator for shoppable video growth in the West. Finally, Chris predicts that content experiences will become more personalized to the user, and we explore the overall trend toward user pay and e-commerce and away from interruptive advertising.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Bastian Manintveld is the Co-Founder & Executive Chairman of 2btube, a digital media group specializing in Spanish language content. Bastian started his career in television, working at On Demand Group in the UK and Spain before launching his first venture BeBanjo in 2008. BeBanjo was acquired by TDF Group in 2011.
In this episode, Bastian and I discuss how digital media defies traditional boundaries and shapes a global culture. Bastian first witnessed this generational shift at home when his kids lost interest in broadcast TV, turning instead to social platforms like YouTube. Bastian argues that online creators pioneered a new approach to building global audiences – one in which traditional borders, nationalities, and accents no longer matter. And finally, Bastian shares the key to successful partnerships and acquisitions, anticipates increased consolidation as media players battle for scale, and predicts that movie theaters will survive the pandemic.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Lizz Warner is the Founder & CEO of Gleam, a video-based dating app making it easier to meet your matches. Prior to Gleam, Lizz spent 6 years as a producer at BuzzFeed where she created the hit travel franchise Bring Me! She also worked with Snapchat and NBC as a video producer for the 2016 and 2018 Olympics, and more recently she served as an executive producer and digital content adviser for Biden for President.
In this episode, Lizz and I discuss how video chat is revolutionizing online dating. Given the difficulty with in-person meetups during the pandemic, singles are turning to video calls as a way to meet new matches. Perhaps this signals the next platform shift, after web-based dating sites disrupted traditional matchmakers, only to later be upended by mobile apps. Finally, Lizz predicts that social networks may ultimately become better matchmakers than dedicated dating apps, and we explore the rebellion against the so-called “Instagram aesthetic” as some influencers abandon the cult of perfection traditionally cultivated on social platforms.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Brendan Gahan is the Chief Social Officer of Mekanism, a full-service creative agency that specializes in social content. Prior to Mekanism, Brendan served as VP of Brand Strategy for Fullscreen and then founded social-first agency Epic Signal, which was acquired by Mekanism in 2015.
Brendan and I pack a lot into this episode, focusing on why 2020 was a breakout year for short-form video. TikTok is the poster child for the short-form video movement, though it’s facing increased competition from clones (e.g. Byte and Triller in the U.S., Roposo and Moj in India) as well as established social platforms like YouTube (Shorts), Snapchat (Spotlight), and Facebook (Lasso, Instagram Reels, and Collab).
So why the short-form video gold rush? Brendan argues the format’s popularity in China is a leading indicator for growth in the West. New platforms like TikTok offer creators a fun and easy approach to content creation and a chance to quickly grow their audience. And for tech companies, short-form video is the next battleground feature for both audience attention and monetization, given the opportunity to serve so many ad breaks between clips.
Finally, we explore how the social media landscape is becoming increasingly fragmented as people begin skewing toward private channels like Discord, Community, and OnlyFans. We also evaluate Reddit’s acquisition of Dubsmash (which Brendan calls a “head scratcher”), and Brendan shares his 2021 social media predictions, specifically (1) the rise of dark social, (2) continued growth of live streaming and ecommerce, and (3) creator-driven influencer products.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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Ricky Ray Butler is the CEO of Branded Entertainment Network (BEN), a global entertainment marketing company that specializes in brand integrations across streaming, TV, film, music, and influencer programming. Prior to BEN, he founded Blue Frog Video Marketing, served as Director of Brand Integration at Familylink.com, and founded Plaid Social Labs, which was acquired by BEN in 2015.
In this episode, Ricky and I discuss the powerful applications of AI to influencer marketing. Ricky explains the difference between structured and unstructured data and suggests that unstructured data (particularly audio) holds the key to better branded content performance. We also touch on the DOJ’s anti-trust suit against Facebook, BEN’s recent acquisition of TubeBuddy, and Dave Chappelle’s public battle against Comedy Central. Finally, Ricky argues that YT Shorts – not IG Reels – are the true competitor to TikTok and reminds us that there are hundreds of emerging Chinese social platforms, many of which will ultimately make their way to the West.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
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