Episodes
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Could investing in innovative food services at senior living and healthcare facilities lead to better patient outcomes and satisfaction? Can elevating the food experience in hospitals help shift public perception of healthcare environments?
In this episode of Associations Thrive, host Joanna Pineda interviews Leah Reily, Executive Director, Association for Healthcare Foodservice (AHF). Leah discusses:
Her Journey from environmental conservation to association leadershipHow AHF members run self-operated food services in hospitals and senior living facilities, meaning the facilities hire their own staff instead of outsourcing to contract management companies to cook and serve food.How self-operated services provide better outcomes for patients, staff, and families.How self-service foodservice is not always more expensive to manage, AND they provide more direct benefits, such as improved food programs and a closer relationship with the facilityâs needs.Why and how AHF modernized its brand to adapt to changes in the healthcare food service industry.How the AHF annual conference is ultimately a food conference, which is why AHF brings chefs to help decide on the venue, and there is a cooking competition (Iron Chef style!) that is a highlight during the conference.How sponsors provide food that is part of the meal planning during the annual conference. The positive results from the rebranding: National conference attendance grew by 38%.How the rebrand lifted a weight off the staff, creating a sense of ownership and rejuvenating creativity and innovation.References:
AHF WebsiteAHF 2023 Culinary Competition
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Did you know that corporations that have diverse Board members have been shown to be more profitable and successful than those with less diverse Boards? So how do you get more women on these Boards?
In this episode of Associations Thrive, host Joanna Pineda interviews Shawn Kaminski, Executive Director of DirectWomen. Shawn discusses:
DirectWomenâs mission to increase the representation of women lawyers on corporate boards.How DirectWomen prepares women lawyers for board service through an annual board institute.How DirectWomen serves as a resource for companies looking for diverse candidates for their Boards.How companies with more diverse boards are shown to be more profitable and successful than those without.How there's both a moral and business case for having diverse voices and representation in corporate boardrooms.Her personal journey, going from the American Bar Association, a large well supported organization, to DirectWomen, a smaller nonprofit.DirectWomenâs selective Board Institute program, which only accepts a small number of applicants each year. The small cohort size is intentional, so that DirectWomen can provide personalized attention to ensure participants' success.DirectWomenâs international expansion, starting with high attendance events in London.How DirectWomen will ring the New York Stock Exchange Bell on October 18th to celebrate reaching their 200th board seat milestone.References:
DirectWomenâs websiteMusic from #Uppbeat (free for Creators!):
https://uppbeat.io/t/tobias-voigt/nexus
License code: M2POPMBVFCE0RIPZ
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Episodes manquant?
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What is foresight thinking, and how can it transform your association's future? Is your association prepared for what might happen?
In this episode of Associations Thrive, host Joanna Pineda interviews Jeff De Cagna, Executive Advisor at Foresight First LLC. Jeff discusses:
What foresight thinking is and what it is not.How foresight thinking differs from strategic planning.How foresight is not the same as a prediction or a forecast. Foresight represents anticipating and preparing for what could happen, not what will happen.Why association boards have the duty of foresight.How 5-7 years is the optimal window for foresight planning across industries, professions, and spaces.Foresight asks, âWhat could happen and how do we prepare the organization for it?âForesight is not an initiative - itâs a way of thinking.References:
Foresight First websiteASAE Foresight ArticleFuture of Association Boards (FAB) Community Dialogue Group
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This special episode of the Associations Thrive podcast was recorded during the 2024 ASAE Annual Conference in Cleveland. Joanna had just finished moderating a session on open access for journals with Lyn Beamesderfer from ISPOR, Pam Harley of Clarke & Esposito, Dave Jackson of ASPET, and Sharon Kneebone of AAPM, and. After the session, Joanna had a chance to catch up with Sharon in the podcasting booth in the expo hall to continue the discussion about open access.
To learn more about how open access will affect the association world, catch the discussion live in Joannaâs upcoming webinar hosted by UST, on âHow Open Access Will Affect Your Journal Strategy and Revenue.â
Sharon and Joanna discuss:
What open access is and how it affect associations that have journals.How journals with research funded by the federal government are highly impacted by open access. How AAPM is going hybrid with its open access: within each issue, some articles are open access, while others continue to be restricted.How journals need to focus on assessing their open access exposure.How associations needs to focus on author recruitment.References:
AAPM WebsiteUST Open Access Webinar
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How are you leveraging technology to streamline operations and enhance the member experience? Are you prepared for the next wave of digital transformation? How do you handle resistance to change within your organization?
In this episode of Associations Thrive, host Joanna Pineda interviews Rebecca Achurch, Founder & CEO, Achurch Consulting. Rebecca discusses:
Achurch Consultingâs process for selecting technology that aligns with your associationâs goals.Best practices for smooth integrations and minimizing disruption during adoption of new technology.How to train and support staff, ensuring that they are equipped and confident in using new technologies.How to utilize project management software, video conferencing, and collaboration platforms to keep teams connected, especially in this hybrid world.Strategies for addressing pushback from staff and leadership.How associations can stay ahead by continuously evolving their digital strategies.Using analytics and data to guide technology investments and measure success.How to enhance the member experience through digital platforms and personalized interactions.The top three things associations must do NOW to prepare for the future: address tech debt, budget for tech, hire for digital curiosity.Whether association CEOs need to be tech CEOs; Rebecca says no, but they do need to be tech-knowledgeable.References:
Achurch Consulting
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How do you provide member benefits during a pandemic when your value proposition is built on in-person meetings? And how do you take the helm of an organization when you canât meet your staff face to face?
In this episode of Associations Thrive, host Joanna Pineda interviews Mike Copps, President & CEO, of the Analytical, Life Science & Diagnostics Association (ALDA). Mike discusses:
The different sectors of the healthcare industry that ALDA members are involved with: Analytical, Life Science, and Diagnostics.How ALDA evolved to match the evolution of the member companies.How involvement in ALDA is by the senior executives of member companies, usually the CEO.How he has been working for associations since graduating from college.His experience working for the largest AMC (association management company) 15 years ago and how different it is to work for a self standing organization. He relies on his small team and outsourced partners to run the organization.How ALDAâs value proposition is built on their in-person events and the networking available there.How ALDA had to pivot very quickly when the pandemic happened, including setting up a zoom account, because they had never even held a webinar before 2020.How ALDA created âcollaborativesâ for executives running different departments within member organizations, e.g., HR, operations, etc.How ALDA holds two major conferences a year, one in Boston and one in San Francisco, the two major biotech hubs. They also host regional dinners throughout the year.How the organization is at a crossroads because their events are becoming very popular. ALDA is questioning how to expand the events while keeping them intimate.How ALDA provides a quarterly market assessment, compensation survey, and a D&I survey. These reports are key to member value.ALDAâs diversity initiative to attract more women and people of color into the membership and their conferences.How heâs headed to Japan to attend an international conference for a partner association which aligns with ALDâs strategy to hold a meeting, breakfast or reception within the confines of a partner organization conference.References:
ALDA WebsiteJapan Analytical Instrument Manufacturersâ Association (JAIMA) WebsiteALDA Market Data
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How do you ensure that your organization is forward facing? How do you inspire Board members to be involved in recruiting new members? How do you make sure that the next set of leaders will be well trained and focused on the strategic plan?
In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, ED & EVP and Karen Niven, President of the Association of Healthcare Value Analysis Professionals (AHVAP). Dr. Hudson and Karen discuss:
How healthcare value analysis professionals work to improve the overall patient experience, reduce costs within the system, and make healthcare affordable and available for all.How Karen is a nurse by training and how she found a home and her people in the AHVAP community.How Karen was motivated to become a board member because through her training as a nurse, she learned that you always leave organizations and places better than how you found it.How good relations between the chief staff executive and the board really power associations to success.How these good relations are the result of trust and dedication towards a shared goal.How AHVAP recently held a Future Summit that brought together people from all organization types, levels, and functions in healthcare to talk about clinical innovations and making healthcare better.How they reached out to an academic partner to help them document what they discussed during the summit to hopefully encourage more research.How a lot of innovation is coming from the industry partners, so they canât be excluded from the conversation just because they arenât doctors, nurses, or working in hospitals.How the board has a very active role to play in the recruiting of new member. Karen, as board chair, expects board members to post about what AHVAP is doing, as well as post about AHVAP membership to their networks. AHVAP provides toolkits for board members to use, including graphics and messaging.How Karen and Hudson are working together to ensure that when the next set of leaders come in, they will be well trained and laser focused on the AHVAP mission.References:
AHVAP WebsiteAHVAP Annual Conference and Industry Partner Expo
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What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?
In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:
The idea that sparked the creation of Vehicle for Good.How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.How before starting Vehicle for Good, James worked in communication for two very large churches.How Vehicle for Goodâs selection parameters ensure that a worthy nonprofit is selected.How Vehicle for Good has utilized corporate and individual influencers to promote its sweepstakes.His tips for working with influencers for mutual benefit.How vehicle sweepstakes entries are tax deductible.References:
Vehicle For GoodNonprofit ApplicationForrestâs Auto ReviewsAmericanmusclehd
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Note: Be sure to listen until the very end, after the outro, for the bloopers. :-)
For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters:
Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki LâItalien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about:
What's new about their podcasts.Association statistics and demographics.Kikiâs new association podcast directory.Market fit when developing new products and how associations need to develop an entrepreneurial mindset when developing new products.The looming membership cliff.A few of their favorite episodes and the key themes of governance, reinvention and entrepreneurship that keep popping up during the podcast interviews.Their crazy predictions for the future of associations.References:
DelcorReboot ITAssociation ChatAssociation Chat PodcastBreezioAMSGeekThe Association PodcastPropFuelAssociation Strong
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How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services?
In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA).
David discusses:
How CBA members are the makers of almost everything that you buy in the grocery store and the drug store.How even though itâs a mature industry, there are new CPG (consumer packaged goods) start-ups and new products coming out every day.How David became introduced to trade associations through the U.S. Chamber of Commerce where he spent many years working; at one point he was Chief Operating Officer.How as CEO of a trade association, you strive to get to a point where CEOs of your member companies trust that you understand what they worry about.How David loves touring factory floors.The importance of getting a depth of engagement from staff at all levels of member companies, so when the dues bill comes in, the membership renewal is a given.How CBA membership is growing, thanks in part to their successful public policy work and their events.How they hold a CPG (Consumer Packaged Goods) Summit every year, this is the premier summit for executives from the top companies in the industry.One of the biggest challenges for CBA is telling the story of the industry, including sharing how they are the biggest manufacturing industry in the U.S.How one of CBAâs goals is to pick out the hardest challenges that their industry is facing and then ârun at those very hardest things.âHow the trade association business has changed because of the explosion of media.How associations need to revamp their events and conferences every year or risk having stale events that people stop attending.How members want authentic communications from their trade association.References:
CBA WebsiteCPG Summit
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How do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession?
In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analysis Professionals (AHVAP). Hudson discusses:
What healthcare value analysis professionals do, and how they strive for exceptional value for patients and healthcare professionals; itâs about more than just price.How the profession has become multi-disciplinary and now includes nurses, doctors, laboratory professionals, infection preventionists, supply chain professionals, pharmacists, professors, and more.How AHVAP created a way to measure competency in the profession through its board certification.How value analysis professionals focus on patient and healthcare safety through the sourcing of proper equipment and supplies.How he just become a CAE (Certified Association Executive)How Hudson wears two hats; He is ED of AHVAP and also owns a consulting practice.How AHVAP is doing interesting things through industry partner collaborations because a lot of innovation of products and technologies come from across the industry.How industry partners can now vote and receive the same benefits that healthcare professionals get.How AHVAP created a code of conduct for industry partners to prevent conflicts of interest.How AHVAP has a board certification for value analysis professionals.How AHVAP is creating microcredentials so that members can develop expertise in very specific topics and mature members can continue to learn and grow.How AHVAP is creating customized development plans for teams within an organization.How membership has tripled in the last 18 months.AHVAP has a future summit coming up this summer where the entire profession will be looking at what's next for analysis value professionals.References:
AHVAP WebsiteIndustry Partner Expo
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How do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again?
In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses:
How Qiqo stands for Quality In, Quality Out.How Sandra was studying to become a landscape architect when she and a friend came up with the idea to develop a community platform to help her find fellow students and study effectively together.How Qiqo was an early Zoom API integrator, stringing Zoom meetings together to create breakout rooms.During the pandemic, she and Lucas Cioffi decided to focus on Qiqo full-time to help associations and nonprofits create a variety of different online meeting formats.How she calls the entrepreneurial journey âcrazy fun.âThe companyâs pivot away from virtual meetings to an online marketplace, or a Buyerâs Guide on steroids, to help association members connect and find partners.One lasting effect of the pandemic is that today, we are able to meet and connect in a meaningful way online because thatâs now an acceptable way to connect.Qiqoâs goal to help their clients be THE network, be THE community for their members.References:
QiqoAssociation Marketplace
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Crucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector.
In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board President of Black Association Executives. They discuss:
The purpose and goals of the Association Workforce Trends survey.How everyone in the association space, from CEOs to entry-level employees, across all demographics, should participate in the surveyThe demographics and professional development questions included in the survey.The relevance of collecting data on work settings and salary comparisons across regions.How the survey aims to fill a gap in data on DEI initiatives within the association community.How diversity, equity, and inclusion within the association community drives meaningful change and supports professional growth for all groups.References:
Take the survey!Association Latinos WebsiteAssociation Latinos LinkedIn PageASAE AANHPI LinkedIn PageBlack Association Executives Website
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How do you distill your organizationâs signature member benefits to create focus in your association? How do you make membership a business imperative?
In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses:
How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of industries across the country.How SOCMA focuses on three things:B2B NetworkingAdvocacySafetySOCMA has different ways to connect members, including:On online directory that lets companies find contract manufacturers based on the most specific of capabilities.Lead sheets that allow companies to specify their needs, with help from a SOCMA members; these lead sheets are circulated to all members. To date, nearly 300 lead sheets have gone out to members, and an estimated 55% have resulted in business for members.A tradeshow that connects companies with members.SOCMA had sold its tradeshow many years ago and when they did, they realized that the industry lost a critical way to network, share and find partners. Many years later, SOCMA bought a tradeshow and is on the way back to a thriving show.How SOCMA advocates to regulators around the special circumstances of contract manufacturers, who manufacture different chemical on a daily, weekly and monthly basis.How SOCMA provides members with a suite of safety trainings and guidance documents.SOCMA membership is growing and the organization is thriving.The new SOCMA strategic plan calls for SOCMA membership to become a âbusiness imperativeâ - we love this bold thinking and messaging!References:
SOCMASOCMA Show
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Can agriculture be climate-friendly? How do we encourage climate-friendly and biologically-centric agriculture, while at the same time, helping farmers be more profitable?
In this episode of Associations Thrive, host Joanna Pineda interviews Patrick Smith, Founder and Executive Director at Soil Upside. Patrick discusses:
Climate Smart Agriculture is a movement to move away from just chemically-focused agriculture into biologically-centric agriculture.How the transition to climate-smart or regenerative agriculture is a difficult one, but once the transition is made, farming is more profitable.How Soil Upside is building a database of funding opportunities to help farmers make this transition.His entrepreneurial journey, including how he is uniquely qualified to run a tech company that is focused on climate and regenerative agriculture.How Soil Upside is a fiscally sponsored project and thatâs how Patrick has been fundraising for the organization.How he is running Soil Upside to be a temporary organization. Once he builds the database, he will donate the company to a non-profit that can give the project the attention and care that it needs indefinitely.How Soil Upside could only be possible today because of AI and APIs.References:
Soil UpsideMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/zoo/clarity
License code: RQWZMZXYSBVT16ZW
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What was it like to be an infection preventionist at a hospital during the pandemic? How do you support your members during a world-changing event like a global pandemic?
In this episode of Associations Thrive, host Joanna Pineda interviews Devin Jopp, CEO at the Association for Professionals in Infection Control and Epidemiology (APIC).
Devin discusses:
The founding of APIC and how their membersâ job is to prevent the spread of infection in all health care centers.The training and certifications that infection preventionists (IPs) get.Devinâs journey, moving from IT to CIO, and then to CEO of several health care associations.When Devin was at ACHA, he gathered emeritus members who helped write the guidelines for college reopening during the pandemic.How Devinâs doctorate taught him that when things donât work in an organization, itâs often not because of technology, but the structures, policies, and processes.How as CEO of APIC, he has seen the overhaul of all the technology systems at APIC.How APIC is launching new products called Policy Pro and APIC Text Online. Both products help members do their jobs better.How APIC is exploring how generative AI will make their products better in the future, especially since APIC literally has thousands of resources on its website. How APIC has APIC Consulting, which is a network of IPs who go into healthcare settings to help organizations develop their plans, write the procedures, train people, or bring in consultants who work as IPs.How it was hell being an IP during the pandemic, and even today we donât talk enough about the health and safety of healthcare staff.APIC is launching a new ethics framework and a new advanced certification program.References:
APICPolicyPRO InfoApic Text OnlineApic Consulting ServicesMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/paul-yudin/quiet-flight
License code: KJRRI6GHC7WKCLDT
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The AANHPI tent covers Asian immigrants from more than 70 nations. Despite the wide spread of cultures, Asians are severely underrepresented within the Association community.
In this episode of Associations Thrive, host Joanna Pineda welcomes back a returning guest in Wendy-Jo Toyama, CEO, of the American Academy of Hospice and Palliative Care (AAHPM).
Wendy-Jo discusses:
The four focus areas of AAHPM.How they have increased both voice and vote for interdisciplinary team members.How AI is changing healthcare, and how it is going to add some risks and take away other risks.How hospice is changing to shift towards at-home care.How associations are going to be operating in an increasingly competitive environment because there are so many places where people can belong.How associations must offer comprehensive value to members structured around education, access, and community.The risks to associations that donât take advantage of AI models that help to catch mistakes and improve data analysis.How and why she came to work for an association management company.While looking for her first CEO job she led with her values and selected a firm with a culture aligned with her values.How AMC is doing a lot of things right regarding diversity, including having a DEI week every year and a DEI advisory group, as well as housing a number of ERGs (employee resource groups).How May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI).How AANHPI is an incredibly diverse community, encompassing people from various ethnic, cultural, and socioeconomic backgrounds. She explains the issues that are overlooked due to the sheer size of the communityHow Asian Americans have some of the highest income communities across the nation as well as communities among the lowest.How Wendy is a chair of ASAEs AANHPI Advisory Group, which aims to create a community for execs in the association space, alongside attracting more Asian Americans to the field.How Wendy urges listeners to visit the ASAE AANHPI LinkedIn page and collaborate community.How we need to use our voices to raise people up, spread awareness, and move the community forward.References:
AAHPMAMCWendy-Joâs Previous EpisodeAANHPI Association Community LinkedIn PageAANHPI Collaborate Community
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During this AANHPI Heritage Month, we need to ask ourselves: What can we do to end systemic sexism, racism, and any other ism that divides us and robs groups of opportunities?
In this episode of Associations Thrive, host Joanna Pineda interviews Sue Ann Hong-Whitaker, President & CEO at the Center for Asian Pacific American Women (CAPAW).
Sue Ann discusses:
How she flew to the U.S. on her own as a child, which taught her how to be independent, resilient, and adaptable.How CAPAWâs founder, Martha Lee, wanted to address the persistent sexism and racism that plagues Asian women professionals.How AANHPI women are more likely to keep quiet, keep their heads down, and do a good job, but not ask for what they want; THIS holds them back.How Sue Ann had a successful career working for a Fortune 50 company, but because of a reorganization and threats to her health from the lifestyle, she decided to make a change, and thatâs when she became CEO of CAPAW.The mental shift of going from a large Fortune 50 company to a small non-profit with a tiny staff.How her number one job at CAPAW is to build relationships.How she became activated when the Atlanta Spa shootings occurred.CAPAWâs signature programs: The sHERO program and the APAWLI program. The sHERO program is for all women of color, with 5 or fewer years of experience in the professional workforce. The APAWLI program focuses on leadership and targets mid-career professionals who are looking to move up or explore their careers in a new and different way.To end racism, sexism, ageism, and all other -isms, organizations must partner to focus on solving these issues. CAPAW is focused on these partnerships.References:
CAPAWsHERO ProgramAPAWLI Program
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What will YOUR profession look like in the future? How are social, economic and technological trends shaping your future and how is your organization adapting to these forces?
Joanna welcomes the return of Vince Talucci, CEO of the International Association of Chiefs of Police (IACP). In episode 13 of Associations Thrive, Vince talked about his journey to become the CEO, and the changes that IACP has made to grow and thrive, by focusing on younger members, going global, IACP research, education, professional development, and law enforcement support.
In this episode of Associations Thrive, Vince discusses:
How the IACP now has 34,000 members, double the number of members in 2016. How membership growth is being fueled by IACPs advocacy work, annual conferences, publications, and education.IACP just concluded a 10-city listening tour to find out what's on the minds of their members. They asked their members two questions: What is the most pressing issue confronting your agency, and what is the most important issue facing the profession?IACP members reported that the top-of-mind issues are recruitment and retention, officer safety and wellness, violence against police officers, legalization of marijuana, and highway safety.How IACP has a timeless strategic plan, but is always thinking about the future and where the profession is going. Technology and AI are issues they are tracking.How community policing and having police agencies that look like their communities are evergreen issues.When talking about AI and technology, civil rights, privacy, data storage, and ethical usage must be at the forefront of every conversation.IACP is exploring what AI is to the policing profession: what it is, the pros, the pitfalls, and interpreting these findings in a meaningful way for members.How staffing at police agencies in the future will include professionals who are complementing the police officers out on the street.How IACP is focused on leadership in policing organizations through the concept that everyone in a police organization is a leader.How IACP was already able to make quick decisions before the pandemic and continues to do so post-pandemic.Vinceâs proudest moment during the pandemic was how his staff handled COVID.References:
IACPIACP ConferencePolice Chief Magazine
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This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses:
When and why she started Matrix Group.How Matrix Groupâs mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space.How there is a real fit between the mission of associations and the capabilities of the web.How during the early days, Matrix group had MMM (Making Matrix Marvelous) nights, during which the staff would devote themselves to developing the internal systems that the organization needed to thrive, including the website, intranet, and extranet.The fortune taped to her desk that says: Nothing stays sold. We need to make sure that we demonstrate to clients that are still the best choice for them because of our services, tech, innovation, people, and culture, even if they picked us 10, 15, or 25 years ago.How to scale your services so that you offer your clients appropriate products and services during lean times and times when they can afford to make investments.How leadership development is one of the most important investments a CEO can make in her organization.Why sheâs called the âChief Troublemaker.âThe story behind why Joanna doesnât like to take no for an answer.The company fundamentals that are so important to the Matrix Group culture. Her favorites are âDo or do not. There is no try.â and âDonât let your boss make a mistake.âHow AI is changing how we do the work, as well as influencing new product development at the company.The advice that she would give to herself or any young entrepreneur just starting out.References:
Matrix Group websiteOne of Joannaâs many blog posts on company fundamentals9th Anniversary blog post10th Anniversary blog post
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