Episodes
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Electrification, digitalization and piloted driving: Audi is making these three future trends of the automotive industry the focus of its appearance at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada.
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Audi is presenting the future of electric mobility at this year’s Design Miami in the shape of the Audi e-tron quattro concept. The Stockholm design studio “Humans since 1982” has been given the commission to present the sporty SUV. Audi has been a partner of Design Miami since 2006.
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Episodes manquant?
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At the International Automotive Exhibition (IAA) 2015 in Frankfurt Audi stands out with four highlights: Audi Sport, quattro, Audi Technologies and Audi ultra while focussing at the new Audi A4 and the study Audi e-tron quattro concept.
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Clubs from the top four European leagues in Germany, Spain, England and Italy went head-to-head for the first time in Audi Cup history: FC Bayern Munich, Real Madrid, AC Milan and Tottenham Hotspur The high-caliber field fulfilled expectations: after four goal-laden and partly high quality fixtures, the winner’s trophy went as it did in 2009 and 2013 to FC Bayern Munich.
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This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family. The “The great quattro” installation sets the stage this feeling of space in an artistic way. A sculptural scene surrounds the SUV with six monoliths, each over four meters (13.1 ft) in overall height on an exhibit area measuring 300 square meters (3,229.2 sq ft). Walking on paths, visitors can explore this mountain landscape for themselves at various elevations.
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Audi set up shop for ten days in Via Montenapoleone in the heart of Milan, opening the Audi City Lab in Italy's capital of design and innovation. Among other events, Audi showed the stunning Audi prologue concept car for the fist time in Europe.
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A four core processor processing eight billion operations per second. A virtual tachometer with a needle that is rendered anew 60 times per second to ensure absolutely fluid motion. 3D sound to match a concert hall and appearing to come from every direction, an Audi tablet as a multimedia control panel and simple wireless communication between your mobile devices and your car all demonstrate how diverse the future of the automobile is at Audi. All this and convenience, too: piloted parking and innovative Audi wireless charging (AWC) technology pave the way for electric mobility. A laser headlight shining ahead hundreds of feet and a car lapping the famous Hockenheim speedway at 240 km/h (149.1 mph) without a driver – Audi is a leading and driving force in all technology areas relating to electronics and electrics. At CES in Las Vegas, the world’s most important electronics exhibition, Audi makes a splash with a host of new technologies.
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Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
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Audi presents the new TTS Roadster, the showcar TT Sportback concept and the new A6 ultra on stage at the Paris Motor Show.
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Audi delivered high caliber football during its Audi Summer Football tour in the United States: Both clubs FC Bayern Munich and Club Deportivo Guadalajara from Mexico accepted the invitation of Audi to play in NYC.
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The eighth edition of World Ducati Week, the international, bi-annual Ducati gathering that attracts countless enthusiasts from the global Ducati community, has been an outstanding success, able to thrill the tens of thousands of motorcyclists who filled the "Marco Simoncelli" Misano World Circuit from Friday 18 to Sunday 20 July.
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Audi is presenting its first-ever architecture installation designed by Konstantin Grcic, one of the most influential industrial designers of the age, at this year’s Design Miami/Basel. The source of inspiration for the polygonal TT Pavilion is the new Audi TT. Grcic has used parts of the TT to create a mobile space that transfers the technology of automotive engineering to architectural design.
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Audi presented the A3 clubsport quattro concept at this year's Wörthersee Meeting in Reifnitz (Kärnten) from May 28–31. The concept study has a five-cylinder TFSI engine under the hood producing 386 kW (525 hp). Shown were also the Audi TT quattro sport concept show car, which debuted at the 2014 Geneva Motor Show, and ten production models.
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quattro snow art by Simon Beck at Verbier in the Swiss Alps
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“Next Generation” is the motto under which Audi is appearing with a virtual fireworks display of innovations at the Consumer Electronics Show (CES) taking place in Las Vegas from January 6 - 10, 2014. Audi is showing its future solutions for the megatrends piloted driving, infotainment, connectivity, operation and display, and its groundbreaking lighting technologies at the world’s most important consumer electronics trade show.
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On the quattro Festkoglalm in Hochgurgl / Obergurgl, skiers can expect a lunch break of a special kind. The building has been remodeled and presents itself in a progressive quattro design. Interactive multimedia tables provide information about the ski resort and the quattro technology.
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In the midst of the Corviglia ski area the exclusive quattro BAR opened at 2,486 meters above sea level. With open fires and creations from celebrity chef Reto Mathis guests expect perfect quattro conditions: Wind, blowing snow, ice and the impressive panorama of the Alps visibile through the encircling glass facade of the building. Audi interprets the classical concept of the ski lodge in a modern way and is responsible for the interior design. Eye-catcher is the quattro logo made of aluminum which is prominently embedded in the clad Vals granite back wall of the bar area. The bar in the mountains above St. Moritz with its more than 100 square meters can accommodate up to 90 guests and will be open in both the winter and in the summer season.
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Audi’s presence at Design Miami/ from December 3rd to 8th has been dominated by Audi Sport and featured two of its sportiest models: the production model R8 Spyder and the R8 LMS ultra for customer racing. The Audi sculpture entitled “Fragmentation” served as the backdrop. This three-dimensional installation plays with the red rhombus, the symbol of Audi Sport.
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A new skyline for Frankfurt am Main: Audi once again had a spectacular architecture in store for visitors of the International Motor Show (IAA). Constructed specially for the exhibition, the building invited visitors to consider the parameters for urban mobility from an unusual point of view. Inside, skyscrapers and entire city districts sprouting from the ceiling created “hanging cities”. Visitors walking through the pavilion experienced the diverse requirements on future mobility and the technological innovations from Audi.
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At Design Miami/Basel held from June 11 to 16, Audi will showcase an installation by Tim John: “Home of quattro.” The scenographer will portray milestones from quattro history as silhouettes. And two extraordinary Audi models will take center stage: the new Audi RS6 Avant – unveiled at the Geneva Motor Show in March – and the legendary 1984 Audi Sport quattro. In February 2013, the company with the four rings celebrated a remarkable achievement: the five-millionth Audi with quattro drive rolled off the assembly line.
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