Episodes
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In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.
We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possibleâeven in the hardest seasonsâthis conversation is for you.
Guest Info:
Lark Brand Studio
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In this episode of Better the Brand Designer Podcast, weâre diving into the ways design influences every part of our livesâfar beyond our work as brand designers. Lauren shares how her love for interior design, wedding planning, and beautifully packaged products fuels her creativity, along with how house hunting has sharpened her ability to see potential in unexpected places. Jen talks about infusing creativity into everyday life, from crafting and needlepoint with her kids to designing her dream home. Plus, we explore how our experiences with client relationships and embracing different styles have shaped our design perspectives. Get ready for a fun, insightful chat about how the things we love outside of work make us better designers!
Guest Information:
Guest Name: Lauren Braier
Guest Business Name: Elby Creative
Guest Website: elbycreative.com
Guest Instagram: @elbycreative
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Episodes manquant?
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In this episode of Better: The Brand Designer Podcast, weâre diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand outâbut how do we ensure those identities are legally protected?
Alli breaks down the key differences between a registered trademark (Âź), a trademark (âą), and copyright (©), and explains when and why brand designers should start thinking about trademarking business names and logos. Weâll also discuss the first steps in guiding clients through the trademarking process and whether independent designers should consider trademarking their own business assets.
Guest Information:
Guest Name: Alli Elmunzer
Guest Business Name: Influencer Legal
Guest Website: https://influencerlegal.co/
Guest Instagram: @attorneyalli
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this weekâs episode, I sit down with my good friend Morgan Morris, the talented designer and founder behind Thuro Design. Morgan opens up about her powerful testimony â from life before Christ to how her faith journey has transformed not only her personal life but also her business.
Morgan shares why she made the bold decision to integrate her faith openly into her business, despite the fear of judgment or losing clients. She offers thoughtful advice for other designers of faith who want to share their beliefs authentically while maintaining alignment with their brand and values.
Morganâs Program: Aligned Designers
Aligned Designers is a mentorship program helping designers create a business aligned with their God-given calling. Our in-depth, 1:1 approach covers business growth and design skill with a faith-centered perspective. You can sign up on our waitlist to be the first to know about Early Bird pricing when we launch again this October. https://thurodesign.com/aligned-designers-2025-waitlist/
Guest Information:
Guest Name: Morgan Morris
Guest Business Name: Thuro Design
Guest Website: thurodesign.com
Guest Instagram: @thuro_design
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this episode of Better: The Brand Designer Podcast, weâre back with another Branding Bestie Chit Chat featuring Lauren Braier from Elby Creative! Weâre diving into the past as we dust off our old goals, reflect on what weâve accomplished (and what we havenât), and chat about how weâve grown both personally and professionally over the years. Join us for an honest and inspiring conversation about evolving as designers, learning from our experiences, and setting new intentions for the future. Tune in for some laughs, insights, and maybe even a little nostalgia!
Guest Information:
Guest Name: Lauren Braier
Guest Business Name: Elby Creative
Guest Website: elbycreative.com
Guest Instagram: @elbycreative
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this weekâs episode, I share about our refinement, QA, pre-launch, and launch phases of our web design projects! Steal my process or adjust for your own needsâitâs all laid out in this episode!
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this episode of Better: The Brand Designer Podcast, weâre joined by the incredible Tonya Bamboe, founder of Booth and Bard, to dive deep into the world of inclusive branding for neurodivergent clients. Tonya shares her journeyâfrom the pivotal moments that shaped her business to how she discovered her passion for serving the "neurospicy" community.
We break down what "neurospicy" means, how Tonya has positioned her brand to support clients who identify with this term, and the intentional shifts sheâs made in both her systems and marketing to create a more accessible and empowering experience. Plus, she gets real about the challenges that come with working with neurodivergent clients and how sheâs adapted to meet their needs without sacrificing her own well-being.
If youâve ever wanted to build a business that feels aligned, inclusive, and sustainableâthis episode is a must-listen! Tune in and get inspired to refine your own brand with intention.
Guest Information:
Guest Name: Tonya Bamboe
Guest Business Name: Booth & Bard
Guest Website: boothandbard.com
Guest Instagram: @boothandbard
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Today I go through some of my recent projects breaking down the who, what, when, where and how. Just giving a little peak behind the curtain to some of my favorite projects I have worked with recently.
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In the first episode of our new monthly series, Branding Bestie Chit Chat, I sit down with Lauren Braier to explore a question thatâs been buzzing around the boutique brand design community: Whatâs the future of our industry?
From online chatter to shifts in the career paths of high-profile designers, we dive into why it feels like so many business owners are struggling right now. Is it just the nature of social media amplifying the lows, or is something deeper happening in the branding world?
Lauren and I share our predictions for 2025, including a possible decline in courses and education in favor of 1:1 coaching, the lingering effects of an oversaturated market post-COVID, and the continued importance of showing up authentically on social media (because being a faceless brand just doesnât cut it anymore).
We also reflect on what these changes mean for our own futures as brand designers. Whether youâre navigating similar questions or just curious about whatâs ahead, this episode is packed with insights, candid thoughts, and some serious bestie vibes.
Grab your coffee, tune in, and letâs talk shop!
Guest Information:
Guest Name: Lauren Braier
Guest Business Name: Elby Creative
Guest Website: elbycreative.com
Guest Instagram: @elbycreative
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this inspiring guest episode of Better: The Brand Designer Podcast, Iâm chatting with Kat Super, the talented founder of B Super Design, a boutique brand and web design studio based in Richmond, Virginia. Known for her signature âvintage meets modernâ illustrative style, Kat combines brand identity design, web design, and custom illustration into a seamless, full-service experience for her clientsâand even offers white-label illustration services to fellow designers.
We dive into Katâs design journey, her passion for illustration, and how she discovered the unique niche of collaborating with brand designers to create custom illustrations. Kat also shares practical advice for designers looking to strengthen their illustration skills and explains the ins and outs of her white-label services, from inspiration to delivery.
Whether youâre curious about elevating your illustration game, exploring new ways to serve clients, or just love hearing from talented designers, this episode is packed with inspiration and actionable takeaways. Tune in to learn from Katâs creative process and get a behind-the-scenes look at her approach to design!
Guest Information:
Guest Name: Kat Super
Guest Business Name: B Super Design
Guest Website: www.bsuperdesign.com
Guest Instagram: @bsuperdesign
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this episode of Better: The Brand Designer Podcast, weâre diving into whatâs in and whatâs out for creating a thriving, joyful design business in the new year. Inspired by a trend making waves on social media, Iâm sharing my personal âinsâ and âoutsâ for a better work-life balance and a more intentional approach to running my brand design studio.
From booking clients far in advance to pursuing non-work-related hobbies (hello, needlepoint Facebook groups!) and crafting offers around work I truly love, Iâm redefining success on my own terms. Plus, weâll chat about whatâs out this year, like accepting clients with red flags, obsessive email checking, and overloading on unnecessary business expenses.
Iâll also share a glimpse into my word of the yearâgratitudeâand how itâs shaping my mindset and goals moving forward. Whether youâre a seasoned designer or just starting out, this episode is packed with relatable insights and practical tips for creating a business you genuinely enjoy.
Links Mentioned:
The Design Minimind Sales Page
The Design Minimind Waitlist
Thuro Design
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this episode of Better: The Brand Designer Podcast, we dive into the art of stepping away from your business while keeping things running smoothlyâwhether it's for maternity leave or another extended break. Iâm sharing a personal recap of my recent maternity leave, reflecting on the biggest differences from my first experience, and breaking down actionable strategies to prepare for extended time off.
From starting your planning early to adjusting team operations and building a financial buffer, this episode is packed with tips to help you stay organized, maintain client trust, and avoid losing leads. Plus, Iâll share how I kept essential operations like social media, sales, and client communication humming while taking much-needed time to rest and recharge. Whether you're a new mom or planning a well-earned sabbatical, this episode is for you!
Tune in to learn how to plan ahead, set boundaries, and keep your business thriving while prioritizing your personal life.
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Today weâre joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If youâre struggling with your positioning and offers, this episode is for you!
Links Mentioned:
Studio Kaly
The Win Without Pitching Manifesto
Inbox Question:
What are the key elements to running a successful photoshoot (for yourself or a client?)
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Have you ever had a review session with a client and they're just not feeling the work you've created? We've been there! In this episode Jen and Esther talk about some of their experiences with push-back and how they worked through the problems to create better solutions for their clients.
Links Mentioned:
The Anti-Anxiety NotebookInbox Question:
"How do you present your initial designs to the client? What do you includeâ how many logo/secondary logo ideas, how many fonts (and where to get fonts/legalities), do you photoshop a mock-up and include that with the package? Like what do you do lol" â Mackenzi ChapmanConnect With Us:
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Episode Description:
In todayâs episode Jen shares her entire web design and web development process, from a blank slate all the way to launch day, Jen explains the systems that she has in place that allows her small team to design, build, and deliver the perfect website every time. Get ready to take notes, this one is packed with a lot of value and details!
Inbox Question:
âFinding clients who only need branding services is challenging. Iâm often finding web development or design services is easier. What are the best lead gen options for this space?â - Marta Nicole Rodzen
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Earlier this year we asked you to share your difficult client stories and today those storiesâas well as our ownâare live! Although they are SUPER entertaining, we make sure to also share how the designer could have avoided the problem in the first place so we can all learn together.
Giselle opens the episode by telling the story about her $400 website project and Jen shares what she learned from a difficult contractor relationship from the beginning of her business.
We talk all about making sure our values align with our work and finish up the episode answering the question: âWhat is your philosophy as a designer?â
Giselle and Jen believe that there is so much to be learned from difficult client experiences. While going through them can be hard, reflecting and sharing them with a supportive community can make us all better designers (see what we did there?)
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Today Jen chats with Olivia Austin from Current Design Studio all about hiring - when to think about it, how to know youâre ready, and how to navigate the hiring and interview process. We approach the hiring conversation from the perspective of knowing your studio values and adding team members who share those values.
Guest Information:
Guest Name: Olivia Austin
Guest Business Name: Current Design Studio
Guest Website: https://currentdesignstudio.com/, https://byoliviaaustin.com/
Guest Instagram: https://instagram.com/current.designstudioLinks Mentioned:
Gusto
ClickUp
Notion
Motive Affirmation DeckInbox Question:
âShould I list multiple package/price options on the proposal? My gut is telling me not to, because they will go with the lower price package even though they really need more.â â Chelsea LevinsonConnect With Us:
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Do you ever feel like you canât take a TRUE vacation? Maybe your fears are that your clients will be mad, you donât have enough funds to pay for the time away, or you feel like you have TOO much to do that taking time away doesnât make sense. Weâve been there. In this episode we talk about:
The things we do to prepare for vacationBattling mindset when taking time awayHow we plan for vacation ahead of timeHow time-off impacts our business and our own mental health?How to build rest into our schedules more regularlyAnd much more!Inbox Question:
âHow do you make the most use of a junior designer/intern?â â Indy Griffiths
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Final episode of the season is here already! Today we answer all of your inbox questions!
Links Mentioned:S8E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly
S7E10: Font Design, Digital Products, Burnout, and Industry Culture with Jen Wagner
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Today I go over some small changes I made early on in my business that made a big impact on my revenue. This is how I hit my first 100k year.
Links Mentioned:Donât Make these Brand Messaging & Positioning Mistakes!
How to Sell Out Your Design Services with Expert Positioning
Spooooky Client Stories (Round 2)
Inbox Question:
"[Question here?]â - [Name Here]
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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