Episodes
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During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as:
Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking statsPlus shiny new stuff and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/379 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:
The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption statsPlus shiny new stuff and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/378 Connect with the show on social media Subscribe to the weekly eNewsletter -
Episodes manquant?
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During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:
How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing statisticsPlus shiny new stuff and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/377 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:
A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal statsPlus shiny new stuff and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/376 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:
YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumptionPlus shiny new stuff and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/375 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as:
Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attemptPlus shiny new stuff and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/374 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages
Plus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/373 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as:
The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Ukraine war accountsPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/372 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as:
Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy marketing The reputational signals generated by Spotify's Joe Rogan controversy The fallen prestige of Forbes Edelman's Trust BarometerPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/371 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as:
The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act together Twitter lets the Big Lie spread The ridiculous defintion of an Instagram Reel view 2022 spending on social audioPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/370 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:
A social justice t-shirt campaign The Gap's $500 NFT hoodie A superb real estate influencer example Apple AirTag's stalking abilities FTC Investigates Facebook Meta for anti-competitive behavior Google and Facebook under fire for cookie policies North Korea hacks crypto to fund WMDsPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/369 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included:
Alien Oreos A handgun unboxing PSA 2020 hooks up with Satan in Match.com Commercials Bored Ape Yacht Club NFTs Launch Weinermobile Lyft Rides New York Times' interactive historical reporting of the Tulsa Race Massacre Snapchat Millionaires Sleep Number's advertorial TV commercials Nerf Hires Fan As Chief TikTok Officer An Italian Mafia Fugitive Cooked By YouTube Facebook's January 6 Fail A working gun disguised as a Lego toy LinkedIn Knocks TikTok The Milk Crate Challenge Facebook renames Twitter disses Alan Page Mars Bar's pesterbot Nike’s Satan Shoes Fired By Bot At Amazon Dancing Middle Aged GuysPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/368 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as:
Twitter's new bot certification program The launch of The Atlantic's new newsletters Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie Apple allows self-repair of their devices The World Wildlife Foundation's brilliant climate change advocacy video Spotify to allow video podcasts TikTok's mediocre safety center Big Oil's decades-long disinformation campaign A media bias chart misses the markPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/367 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as:
The Twitter Blue rollout TikTok’s Creative Exchange Is traditional SEO enough for voice? Email engagements that boost inbox visibility Content marketing tactics for recruiting talent Arby’s french fried vodka Apple’s secret advertising arbitrage Instagram poaching TikTokers The wild west of disinformation on podcasts The state of email marketingPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/366 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact.
Among the topics we cover in this interview:
- Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects.- Mainstream media's false narrative about the blockchain and crypto
- How crypto is revolutionizing charity fundraising
Video, Show Notes & Links: https://beyondsocialmediashow.com/365 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as:
LinkedIn closes the chapter on Stories Instagram allows desktop uploads Journalists prefer Zoom interviews Australia pitches Chris Helmsworth A sign language Metallica video Facebook by another name Apple's privacy protection posing Walmart's crypto ATMsPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/364 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as:
A study suggesting that jerks are jerks, online or off Sleep Number's content marketing campaign 5 new Twitter features, including business profiles A design firm's brilliant mock condom ads Amanda Gorman's Estee Lauder sponsorship gig Minnesota Vikings' stadium experiential marketing Branding NFTs BrightLocal's marketing of their online reviews survey Google embeds a guitar tuner in search LEGO partners with Fender for a Stratocaster kit Seasonal Salted Nut Rolls Amazon's creepy Astro robot Facebook's whistleblowers FTC to crack down on fake reviews Pathetic email pitches Clubhouse shorts creators Top online review factorsPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/363 Connect with the show on social media Subscribe to the weekly eNewsletter -
During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce.
Among the topics we cover in this interview:
Video, Show Notes & Links: https://beyondsocialmediashow.com/362 Connect with the show on social media Subscribe to the weekly eNewsletter
- Defining basic cryptocurrency terms
- What is DeFi?
- What’s a smart contract?
- What is de-centralized banking?
- How does blockchain work?
- Is the IRS watching crypto?
- Crypto taxes
- What are stable coins?
- What are NFTs?
- How NFTs can be used
- NFTS: financial freedom for artists
- Crypto democratizes the art biz
- Crypto & Web 3.0
- How brands can use crypto
- Brands have NFT FOMO
- El Salvador using crypto as currency
- Bitcoin is volatile
- What’s a hodler?
- Understanding Tokenomics
- War over decentralized finance is coming
- Impact of decentralizing finance
- Role of the metaverse
- Metaverse is a shiny new object -
During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc.
Among the topics we cover in this interview:
Video, Show Notes & Links: Audiolicious.tv Connect with the show on social media Subscribe to the weekly eNewsletter
- David's musical career
- The effect the pandemic had on musicians’ lives
- David's efforts at marketing himself and his bands
- How he crowdsourced his solo album, and
- David's current musical endeavours -
During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as:
Lyft and Oscar Meyer co-brand a Weinermobile lift The White House's pro-vax influencer campaign Google My Business' prominence signal Robot lawyers Walmart's advertising network Moms against misinformation Alan Page isn't notable enough for Twitter Facebook post plagiarism The Milk Crate Challenge Microsoft 11 support Influencer compensation surveyPlus great new apps and important stats and a lot of stuff in between.
Video, Show Notes & Links: https://beyondsocialmediashow.com/361 Connect with the show on social media Subscribe to the weekly eNewsletter - Montre plus
