Episodes
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In this unabashedly honest episode, weâre pulling back the curtain on the rookie mistakes that can make authors look like amateursâand even open them up to being taken advantage of. From networking missteps to pitching for reviews or media consideration, weâre covering the blunders that cost time, money, and reputation. Everyone starts as a newbie, but you donât have to look like one! If youâre attending events, presenting your book, or putting yourself out there, tune in to learn the essentials for making a polished, professional impression. This episode is packed with the insights and tips you need to put your best foot forward every time.
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
It seems like now, more than ever, scammers and hacks are everywhere. Penny can't go a week without someone offering to "turn her book into a movie" and if you've listened for a while, you know how we feel about that!
In todayâs world of book publishing, scammers and inexperienced providers are everywhere, and knowing who to trust can be tough. In this eye-opening episode, weâre diving into the art of spotting legitimate vendors versus the ones who may be out to scam you or simply donât know what theyâre doing. With our trademark honesty, weâll guide you through the red flags to watch for, key questions to ask, and how to safeguard yourself from costly mistakes. Donât let your dream project fall into the wrong handsâtune in to equip yourself with the tools to make the right choices every step of the way!
Organizations we love, who do a ton of industry vetting!
Alliance of Independent Authors: https://www.allianceindependentauthors.org/watchdog/âSelfpublishingadvice.org/ratings:
âhttps://selfpublishingadvice.org/best-self-publishing-services/âWriters Beware:
âhttps://writerbeware.blog/âSend us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Episodes manquant?
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Like Amazon, Goodreads is cracking down on spam and bot author accounts, many of which are producing subpar AI generated content â but protecting the platform means adding a stricter vetting process before authors get to network with readers. In this urgent episode, we dive deep into these changes with insights from Amy, our resident Goodreads expert, who unpacks whatâs required and how to navigate the approval process with ease. If youâre planning to establish your author presence on Goodreads, this is a must-listen! Get the latest on whatâs changing, why it matters, and how you can successfully meet the new standards. Donât let these updates slow you downâtune in and stay ahead!
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We thought we'd drop in with another urgent Amazon PSA!
Amazon delays can be a nightmare for authors, especially when everything is set for a carefully planned launch day, and your book still hasnât gone live. Recently, Amazonâs Kindle Direct Publishing (KDP) platform has been experiencing lengthy approval delays, sometimes taking weeks to process books. In this crucial episode, weâll guide you through what to do if Amazonâs hold-ups affect your launch. Weâll discuss practical steps to take if your release day is at risk, plus creative backup plans to help you stay on track, keep readers engaged, and avoid costly disruptions. Donât let these unexpected delays derail your hard workâtune in for the strategies and solutions you need to navigate Amazonâs KDP bottlenecks!Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Struggling to get media attention for your book? Youâre not alone. In todayâs ever-changing media landscape, landing interviews and features has become more difficult than ever. In this episode, we dig into the reasons why itâs so hard to get a âyesâ and more importantly, what you can do to change that. Weâll reveal strategies for cutting through the noise and still securing valuable media coverage, even in a tough market. Whether youâre an author, entrepreneur, or expert looking to elevate your profile, this episode will equip you with actionable tips to uncover the right opportunities and close the deal.
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Audiobooks are all the rage, but are you truly ready to dive in? In this episode, weâre peeling back the layers of the audiobook world, revealing why itâs not as simple as it seems. Yes, thanks to AI itâs easier (and cheaper) than ever to create an audiobook, and with its booming popularity, the revenue potential is temptingâbut rushing in could be a costly mistake. Weâve got a real-time story for you, featuring a disastrous audio narration (with an actual audio sample brought by Penny!) that shows how the wrong choice can wreck your brand. Weâll cover the essentials of audiobook production and why waiting might save you from turning off your audience.
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this episode weâre exploring a unique but underutilized strategy that even the biggest publishers swear byâhaving a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and why you should be, too. We'll share her experience and how her sleuthing around the strategies of major publishers has served her well. Weâll break down the unexpected benefits and how you can implement it to maximize your bookâs success.
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Weâre dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If youâve used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. Weâre breaking down the reasons behind this strict enforcement, the proof Amazon is now requiring, and the serious consequences of not complying. Donât waitâtune in to protect your author profile and avoid potential penalties in this new Amazon landscape!
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Donât let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, weâre giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make.
Weâll discuss key questions to ask, red flags to watch for, and expert tips to ensure you pick the right team to bring your vision to life.
Don't fall victim to subpar service providers that drain both time and money - prepare properly by listening to this episode today!Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this eye-opening episode, weâre tackling one of the most underrated tools in your book marketing arsenal: your Amazon author bio. Could this often-overlooked section be costing you book sales? Quite possibly! Many authors leave their bios as an afterthought, but itâs a vital piece of the puzzle that can either engage readers or turn them away. Join us as we break down what makes a stellar bio, what you should avoid, and how to craft the perfect one to capture attention and boost your bookâs visibility. Donât miss this chance to elevate your author profile and maximize your sales potential!
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're taking a deep dive into the world of publishersâwhat they can do for authors, and more importantly, what they canât. We'll explore the benefits of working with a publisher, the potential drawbacks, and why choosing to work with one could either boost or hinder your success. Join us for a frank and honest conversation that will help you make informed decisions about your publishing future!
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're tackling the Author Success Checklistâa crucial exercise that helps identify any issues preventing your book from reaching its full potential. And this isnât your typical to-do list. Instead, itâs a thoughtful evaluation that ensures both your book and your author brand are as polished and market-ready as possible. Inspired by a call with an author on the verge of giving up, we walk you through the checklist we use to help authors turn things around. If your book isn't selling as well as you'd hope, or you're just starting out and want to ensure you're leaving no stone unturned, this episode is for you. Join us as we break down the checklist and explore potential upgrades that could be the key to your book's success!
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this episode, we're diving into the world of author toolsâthose must-have apps, time-saving shortcuts, and money-saving methods that can make a huge difference in your author journey. We'll share our favorite tools that every author should consider, highlighting why we love them and how they can boost your productivity. But it doesn't stop thereâstay tuned for the second half of the show, where we discuss some common shortcuts that we've seen authors use, and why we're not fans. Whether you're looking to enhance your writing process or avoid potential pitfalls, this episode is packed with insights to help you navigate the world of author tools and productivity!
Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're shining a spotlight on the often-overlooked world of indie bookstores. These hidden gems are more than just places to buy booksâthey're vibrant communities that can play a crucial role in your book's success. We'll explore why indie bookstores matter, how to build relationships with them, and actionable steps to get your book onto their shelves.
From understanding their unique culture to crafting a collaborative offer that piques their interest, you'll walk away with a wealth of tips and creative strategies to connect with your local indie store. Tune in and discover the untapped potential of this important market!Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Join us in this exciting episode as we bring one of our most popular blog posts to life! We're unpacking the best book marketing strategies that every author should have in their toolkit. Whether you're looking to spark new ideas or re-evaluate your current approach, we've got you covered. We talk about the tactics that work, expose those that don't, and offer a fresh perspective to help you market your book more effectively.
Tune in and discover creative strategies that might just change the way you think about promoting your work!Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this episode we delve into the power of a well-crafted reader profile. Understanding who youâre writing for can transform your marketing strategy and elevate your writing to the next level. We'll explore the essential elements that make up a comprehensive reader profileâdemographics, interests, reading habits, and more. Plus, you'll learn actionable steps to leverage this information you compile to connect with your audience, tailor your content, and maximize your book's impact on the market.
Whether you're a seasoned author or just starting out, this episode is packed with insights to help you truly know your readers and write for them with purpose. Tune in to unlock the secrets of effective audience profiling!Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're often asked, "How can I find the best publisher for my book?" And we've done publisher episodes before, but now we're focused on critical marketing questions to ask before making your decision.
Publishers are appealing to some authors because they promise to ease a lot of the production work, but more often than not the marketing piece is overlooked. Don't find yourself trapped with a book that can't take off!
Whether you're a first-time author or looking to switch publishers, this episode offers valuable insights to ensure you choose the best path for your success.Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Today we're exploring the confounding new security features around Goodreads author profiles that have left many authors frustrated and puzzled.
Join us as we discuss practical workarounds and provide step-by-step guidance on how to easily claim and manage your Goodreads author profile despite the new security hurdles and how your Amazon Author Central account plays a critical role.
Love it or hate it, Goodreads is a crucial element to marketing and branding in today's market, where 11k new books are releasing every single day. If you don't step up, you'll get looked over.Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Despite all the information that's out there, it never fails to surprise us how many folks get it absolutely wrong when it comes to what it takes to succeed, and what are outdated guidelines, ideas, and mindsets.
In this episode we comb through a recent article from Esquire magazine that sheds light on the struggles debut authors face in today's literary world.
Tune in to gain a deeper understanding of the industry's landscape and equip yourself with knowledge that could make all the difference in your author journey.Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this episode of we take a serious look at the Amazon Bestseller flag and unravel the myths behind this iconic orange banner.
Many authors dream of that coveted orange "bestseller" banner gracing their book covers, but how do you actually get it? And more importantly, is it always a guaranteed indicator of success?
Join us as we delve into the truths and misconceptions surrounding the Amazon bestseller status. We'll discuss the criteria, the challenges, and the realities of achieving this elusive flag. We'll also reveal why you should be wary of anyone promising a guaranteed bestseller title.Send us your feedback!
Help promote the podcast and earn free swag!
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast - Montre plus
