Episodes
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In this episode, we explore secondary funding for your business. Learn the signs it's time to consider this option, the pros and cons, and how it impacts your acquisition timeline. We also discuss alternative funding methods like personal investments, loans, and revenue optimization. Key takeaways: be transparent with investors, believe in your business, and be prepared to continue operations post-funding.
Timestamps:(00:00) Securing primary investment vs. secondary investment explained.
(07:52) Analyzing business strengths, weaknesses, opportunities, and threats.
(11:30) Timing with Elevar influenced our chosen direction.
(15:46) Moving conversation forward on pursuing secondary funding.
(18:07) Startup financing options
(24:33) Founders often struggle with the 80/20 rule.
(27:07) Money doesn't buy happiness; find fulfilling work.---
Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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In this episode, Brad & Nate dive into company culture. They discuss leading by example, transparency, and investing in your team's growth. Your actions set the tone for the organization so tune in for insights on how to create a winning culture.
Timestamps:(00:00) Your actions define who you are.
(04:18) Leaders must be transparent, authentic, and accountable.
(07:50) Struggling with micromanaging in leadership and communication.
(12:19) Lead with empathy for better leadership impact.
(14:36) Good HR practices to prevent potential issues.
(17:39) Creating a positive company culture through values.
(22:48) Influence of reading and staying informed.
(23:42) Respect differing opinions and avoid unnecessary arguments.---
Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Episodes manquant?
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We open up Brad's personal Apple Notes file he's been keeping for years with key learning lessons building Elevar. Listen in as Brad and Nate discuss each and translate into tips you can implement for your own business.
Timestamps:(00:00) Journal of learning lessons shared with listeners.
(05:14) Founders may not receive honest feedback
(09:00) Empowering leaders and cutting unnecessary expenses.
(10:16) Frequent product changes require regular team training.
(16:21) Focusing on CRM and automation for growth.
(22:07) Customer buying story, emotion, and consistency.
(26:29) Understanding personality type for effective task management.---
Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Dive into the essentials of content creation and audience building. We explore the importance of starting simple and staying consistent, focusing on authenticity, and the power of documenting daily activities. Discover why it's not about the polish, but the value and entertainment you provide. Hear insights on the significance of transparency and personal stories, like overcoming anxiety when posting on LinkedIn. This episode is all about providing value, connecting personally with your audience, and diversifying your content to resonate with more people.
Timestamps:(00:00) Evolving brand image, founder-led content initiatives.
(04:33) Start niche, then diversify as audience broadens.
(08:37) Algorithm now favors engaging, entertaining content variety.
(12:17) Advice on relatable marketing and authenticity.
(16:42) Create broad content to draw in audience.
(21:08) Entertaining content with subtle product placement strategy.
(32:31) Publish content for others' benefit, not self-promotion.---
Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Comparing NBA draft decisions to starting early vs founding later in life as an entrepreneur. Brad also shares his experience from Philip McKernan's Brave Soul retreat he just got back from with his wife. We explore the importance of understanding our past behaviors, using tools like the "why exercise" and the "mask exercise" to align our true selves with our goals. Tune in to learn tools about powerful personal development that can help in your family, personal, and professional worlds.
Timestamps:(03:53) Entrepreneurial decision: start early vs. being a #2 to learn (then start)
(08:59) The importance of time and experience.
(12:48) Age and success relationship in entrepreneurial endeavors.
(14:47) Why older entrepreneurs have higher probability of success
(21:20) Overcoming the "good enough" trap to avoid regret.
(23:30) Reflecting on childhood shapes present and future.
(29:21) Challenging beliefs, questioning actions, seeking purpose.
(31:29) Understanding past's impact on present, striving for improvement.
(34:53) Choice between dark and light energy acceptance.
(40:46) Reflecting on inability to pause and reflect.
(42:56) Recognize anger's impact, seek alignment and love.
(49:25) Understand your motivations to succeed.---
Links:
BraveSoul / Philip McKernan
Learn more about Brad Redding / Connect on LinkedIn and InstagramConnect with Nate Winkler on Instagram
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In this episode, co-hosts Nate Winkler and Brad Redding dig deep into the factors that enhance happiness, productivity, and efficiency both at work and at home.
Timestamps:(00:00) Embracing a new work-life balance perspective.
(06:39) Commit, discipline, work harder, outlast, eventually win.
(10:17) Effort and results vs. changed workforce psychology.
(11:43) "Work-life balance study shows positive impact."
(16:40) Improving job satisfaction through energy audit.
(18:43) AI implementation impacts business efficiency and engagement.
(25:54) Preparing for competition, focusing on internal improvements.
(40:36) Quality time with family, escaping chaotic schedules.
(44:07) Balancing work, family, and personal growth.
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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In this episode, we dive deep into the hiring process and emphasizing the importance of structured onboarding to turn new hires from zero to hero in just 30 days. We also cover performance reviews, creating feedback-friendly environments, and energy audits to maintain team satisfaction. Plus, a hot debate on whether influencers should be paid in cash or equity for maximum impact.
Timestamps:(00:00) Thoughts against influencer equity due to psychology reasons.
(03:50) Influencer involvement in business and future considerations.
(12:44) As a CEO, focus on vision, people, culture.
(15:50) Evaluate experience and adaptability in hiring process.
(17:27) Custom video interview efficiently filters job candidates.
(21:18) Paid tests to filter out applicants
(23:59) Vidyard founder's 4-box framework for performance reviews.
(36:10) Company values: "keep it real" and speak up.
(36:55) Regular energy audits important for employee retention.
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Dive deep into the lessons learned from overcommitting and the importance of knowing your limits. Nate and Brad also explore how they are leveraging AI, especially GPT, for everything from daily routines, content creation, tutoring kids, fitness routines, and even building your own like advisory boards using knowledge from Buffet, Elon and more.
Timestamps:(00:00) Focus on one startup for better success.
(03:29) Gary V focuses on audience and platforms.
(11:15) AI Use Cases
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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This episode we dive deep into unique investment strategies according to our own investor DNA. We explored the benefits of whole life insurance for tax advantages and cash flow, the power of real estate for wealth building, and shared our experiences on balancing personal happiness and business success. We also discussed using AI tools for investment decisions and legal feedback. Remember, wealth isn't just money—it's about buying time for what truly matters to you in life.
Timestamps:(00:00) Discussing personal investments
(06:13) Understanding your investor DNA is crucial.
(09:51) Request research on real estate and investments.
(10:39) Using AI tools for unbiased financial advice.
(16:50) Compound interest on policy loans is advantageous.
(19:22) Diversify funds to mitigate financial risk.
(21:21) Prioritizing cash flow investments, declining non-cash opportunities.
(24:01) Real estate investment preferred over angel investment.
(27:27) Wealth is more than money, it's time.
(31:18) Talking to customers, more time for growth.
(34:09) Reflect on financial goals, seek diverse perspectives.
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Can dynamic equity help save failed founder partnerships? In this episode Brad and Nate discuss the good, bad, and ugly of the slicing pie framework and reality of partnerships when grinding out a new startup over many years. You'll hear how they navigated their own early partnership tension, examples of other businesses that have ended too early, and tips that you can apply to your own partnership.
Timestamps:
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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In this episode, we cover everything from the pitfalls of working late nights at the expense of quality and health, to the importance of making strategic, rather than emotional, business decisions. You'll hear stories about the value of forecasting, prioritizing mental health and discipline, and the significance of aligning yourself with mentors who are a few steps ahead of you on the ladder of success.
We also discuss the impact of hiring decisions, the vitality of maintaining a humble mindset, and the crucial role that supportive spouses play in an entrepreneur's life. This episode is packed with hard-earned wisdom and practical advice to help you navigate the turbulent waters of building a business.
Timestamps:(00:00) Late nights will impact quality
(04:36) Analyze seasonality, control expenses, and realistic growth.
(09:51) 75 hard learning lessons
(12:05) Nice office doesn't mean great productivity
(15:43) Remind to check ego, embrace humility daily.
(18:58) Fear and hesitation lead to missed opportunities.
(21:26) Spouses -- what sacrifices they make as well
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Brad and Nate share insights on planning backwards from a perfect exit, discussing key metrics that can make or break a deal, building the right team, and the pros and cons of VC funding vs. bootstrapping. You'll also hear intimate details about the journey of fostering a healthy partnership, discovering reasons for exit planning, and the challenges faced when bootstrapping.
Timestamps:(04:37) Bootstrapping limited income, challenges attracting talent.
(09:04) VC funding doesn't guarantee success, nor bootstrapping.
(12:17) Exploring reasons for business exit and planning.
(13:36) Take time to relax and clear mind.
(18:23) Align team goals with their personal aspirations.
(22:03) Learning the value of structured board meetings.
(29:08) Serve your team
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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"Is it worth it?" This is a common question asked about holding our own customer conferences. Coming off of Elevar's 2nd customer conference, we'll share what goes into hosting your own event, including costs, content curation, attendee recruiting, vendor management, the stress, and more. Events aren't easy, and there are 7 different ways to apply events to your growth strategy. Tune in to hear our experience on all 7 that you can apply to your own business.
Timestamps:(00:00) Event structure designed to facilitate networking.
(06:33) Advertising through speaking at events brings authenticity.
(13:49) Creating successful events hinges on venue and speakers.
(15:25) Creating clear event vision and successful execution.
(23:30) Event stress, sponsor satisfaction, attendee assurance.
(29:31) Identifying customer problems, crafting resonating topics, choosing experts.
(37:10) Lesson # 1 from panels: video playbooks
(40:13) Lesson # 2 from panels: Influencer marketing tips, viral video advice.
(45:00) Lesson # 3 from panels: Adapt business model for profitable growth
---Links:
Elevar Summit Replay (Day 2)
Learn more about Brad Redding / Connect on LinkedIn and InstagramConnect with Nate Winkler on Instagram
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Today's episode focuses on how to drive growth in your business through operational efficiency, existing customers, and a strong partner program. This includes the strategic hiring of senior leaders, the prioritization of hiring in sales, marketing, customer support, and how and where you can collect customer data in your business to help accelerate growth through customer led marketing.
Timestamps:(04:12) Company scorecards -- how to put to use
(15:22) Professional services in SaaS?
(16:53) Leveraging partnerships for profitable business growth.
(22:14) Focus marketing efforts on high-performing channels.
(25:26) Churned customers can return with positive off-boarding experience.
(31:22) Leverage existing customers for referral marketing growth.
(37:37) Hiring trusted people, leaders model great behavior.
(39:01) Created customer success pods for efficient support.
(43:19) Delegation to build leverage
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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Founders, learn what goes into a mid 8-figure exit of a bootstrapped SaaS business and the key decisions that led up to this milestone. You'll discover how to position your business ahead of due diligence, the benefits of hiring a banker, the reasons that led to the decision to go to market, and what has changed after the first 90 days.
(06:12) Reflecting on entrepreneurship and sharing lessons learned
(12:50) Focus on doing one thing really well
(15:27) Concerns about financial freedom and funding options
(18:08) Decisive decision to go all in
(21:23) Successful partnership with clear vision and trust
(28:33) Start by envisioning end goal then plan backwards
(31:08) Hire a banker to prepare for sale
(35:48) Reevaluating goals and priorities for successful living.
(44:43) Lessons from past business for future success.
---Links:
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
Elevar
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