Episodes
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During this episode of Build In Public Radio, guest speaker Miguel Perez-Jaen, elaborated on the various platforms and strategies used to track RoAS and its multifaceted implications, emphasizing that understanding RoAS is crucial for businesses to plan their growth and future cash flow. It's not just about the money spent and gained, but understanding the entire customer journey and the touchpoints along the way. The episode also highlighted the challenges of convincing businesses about the necessity of ad spending and how transparency and trust can help in increasing ad budgets for better returns.
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In this session of Build in Public Radio hosted by Brett Lucarelli. Our esteemed guest speaker Trevor Longino discusses the complexities and intricacies of launching an agency. Trevor, with a history of launching over 50 startups, candidly shared insights about the 15 successes and the missteps along the way. With an emphasis on learning from mistakes, he highlighted the importance of de-risking initial efforts and the challenges of taking a startup from zero to a million in revenue. Trevor's extensive background in startups and mentoring, having directly mentored over 600 founders and taught more than 4,000, added a wealth of experience to the conversation. Their lively discussion offered valuable lessons for aspiring entrepreneurs and startup enthusiasts.
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Episodes manquant?
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In this episode of "Build in Public Radio," we sit down with Virginia Frischkorn, the visionary founder of Partytrick, to uncover the secrets of crafting unforgettable events. Virginia takes us on a journey through her transition from a corporate job to launching her own startup in the event industry. With a deep passion for creating genuine connections and fostering in-person community, she shares invaluable insights into the world of event planning. Discover how personal touches and unexpected details are the true ingredients for crafting memorable experiences, and gain practical advice for building meaningful relationships within the industry.
As Virginia's wisdom unfolds, you'll find inspiration, whether you're an aspiring event planner or an entrepreneur looking to infuse passion and vision into your endeavors. Join us in this immersive conversation and learn how to leave a lasting mark on your audience by tuning in to this episode of "Women in Tech: The Power of Network and Community" with Virginia Frischkorn. -
In this episode of Build in Public Radio, Beyond the Hype: The AI and Blockchain Revolution by Furlough, hosts Bret Lucarelli (COO of L8tency) and Ophir Gadot (Co-Founder of Furlough) welcome guest Zeev Wexler, CEO of Wexler Group and Via Cry, to explore the dynamic interplay between AI and blockchain in the context of a revolution. Wexler introduces the concept of blockchain as a technology poised to reshape industries by replacing trust with verifiable facts, ultimately eliminating the need for intermediaries such as third parties. The conversation delves into blockchain's inherent trustworthiness and differentiation from cryptocurrency, showcasing its potential to establish a new standard of transparency. A focus on blockchain's impact on finance unveils its capacity to redefine transactions by circumventing traditional financial structures.
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Get ready for an exciting episode of Build In Public Radio with our powerhouse hosts Bret Lucarelli, Ophir Gadot, and Roslyn Fawns. Today, we're joined by the incredible James Hamlin, an entrepreneur and marketing expert who's here to share some next-level marketing insights with us. Our topic for today is all about "Adapting to 2023's Post-Pandemic Trends" in the marketing world.
James brings in a ton of experience and wisdom, and we dive straight into the discussion on how marketing has evolved in the aftermath of the pandemic. He emphasizes the power of adaptation and transparency in building successful marketing campaigns. We get some awesome tips on embracing innovation and creating engaging marketing strategies that really connect with our audiences.
As we chat with James, he sheds light on leveraging post-pandemic trends and how we can utilize modern tech stacks and data-driven approaches to stay ahead of the game. It's all about navigating this fast-paced marketing landscape with confidence and creativity. This podcast episode is a real game-changer, full of actionable advice for marketers and entrepreneurs who want to thrive in this new era of marketing. So, tune in and join us as James Hamlin and our lively hosts take us on a journey to discover the next level of marketing success in 2023's post-pandemic world.
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In this episode, Joe Casanova interviews the host of Build In Public Radio, Bret Lucarelli, sharing his wealth of experience and insights. Bret's journey began with early exposure to entrepreneurship through his father's retail business and managing a small computer repair company. He later honed his skills at T-Mobile, emphasizing the importance of communication and impactful statements in management roles. The discussion highlights the significance of vocalizing career goals, using assessment methods like the STAR technique, and conducting focused team meetings for better engagement. Bret also emphasizes the value of feedback and open communication to measure meeting effectiveness, particularly in remote work environments.
In this insightful podcast, listeners gain valuable knowledge on effective management from Bret Lucarelli. His experiences underscore the importance of communication skills, impactful team meetings, and career development. By sharing his insights on optimizing goals, utilizing assessment techniques, and prioritizing meaningful meetings, Bret provides practical advice for optimizing management practices in various work settings. -
In this engaging Build In Public Radio episode titled "How to Become the Master of Capital Raising," Erez Hevroni, Founder of Innotech IB LLC, shares his valuable insights and expertise on successfully raising capital for entrepreneurs and founders. This informative conversation dives deep into the world of investor pitches, highlighting key strategies and common mistakes to avoid. Erez discusses the importance of confidence, authenticity, and preparation when approaching investors. He emphasizes the significance of understanding the investor's perspective and aligning one's pitch with their needs and expectations.
Overall, this podcast episode offers valuable insights and practical advice for entrepreneurs seeking to master the art of capital raising. With Erez Hevroni's expertise and experience, listeners gain a deeper understanding of the investor's perspective, the dos and don'ts of pitching, and the importance of authenticity and preparation. By applying these insights, entrepreneurs can enhance their chances of successfully raising capital and taking their businesses to new heights. -
In this week's episode of Build In Public Radio, we have Eric Wilczewski, a successful email marketer, as he shares his expertise on lead generation strategies. Eric emphasizes the significance of sending a high volume of emails to effectively close hundreds or even thousands of deals. He highlights the importance of tailoring lead strategies to different industries, considering factors such as market competitiveness and prospect awareness. Eric offers valuable advice, recommending the use of customer relationship management (CRM) systems to track inbound and outbound leads, along with tools like Zapier for seamless data integration. He cautions against relying solely on AI for email tracking, suggesting careful training of AI models. The conversation also delves into the use of modern tech stacks and highly targeted data in achieving success, while mentioning the potential impact of Google's tool for automated calls on spam calls. Eric's insights provide valuable guidance for lead generation, empowering marketers to optimize their outreach efforts and achieve remarkable results.
To catch our latest Build In Public Radio episode, we are live on LinkedIn and Discord every Thursday at 2:00pm, ET. Join in by tagging Furlough and leaving comments on Furlough's posts, and take advantage of this opportunity to connect with the community and learn more about effective lead generation strategies.
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In this week's episode of Build In Public Radio, Joe Casanova, Founder of Furlough, engages in a dynamic conversation with Tom Marcus, a marketer and business strategist at Furlough. The discussion centers around marketing operations and the importance of conducting thorough audits to understand a company's operations.
Tom emphasizes the significance of team collaboration and recommends utilizing project management tools like ClickUp, which will soon integrate AI capabilities. He shares practical advice for marketers, such as setting clear objectives, building processes, and leveraging automation tools for improved workflow. Tom also touches on the value of fractional CMOs and COOs for businesses experiencing rapid growth. This session offers a wealth of knowledge for marketing professionals, providing actionable insights for optimizing marketing operations and driving growth. -
In this week’s episode of Build In Public Radio, we have the founder of “The AI Advantage”, Igor Pogany on Furlough center stage. The discussion revolved around prompt engineering and its significance in obtaining desired results in AI applications.
Prompt engineering involves formulating queries that yield productive outcomes, emphasizing the importance of knowing what to ask for in specific use cases. The speakers highlighted the effectiveness of ChatGPT as a versatile tool capable of fulfilling 99% of users' requirements, thereby heralding it as a game changer. When asked about powerful plugins and use cases, Igor mentioned Zapier and Wolfram as notable options, but also expressed the vast array of available choices.
Tune in next week for our Build In Public Radio episode with Tom Marcus on Marketing Ops. Exclusive at the Furlough Discord: discord.gg/furlough
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In this week’s episode, join our e-commerce marketing expert Joe Casanova as he shares valuable insights and strategies for brand development and growth. During this week’s episode, learn more about the significance of organic traffic on social media and the importance of utilizing SEO as a powerful tool for brand validation and expansion!
Explore various channels and resources such as the optimization of websites and utilization of e-mail marketing automations, the investment in advertising campaigns, the importance of strong client relationships, the growing influence of tokenized communities, and the role of AI in saving time and increasing output.
So don’t miss out! -
Join us in this episode as we dive into the Startup Journey of Kanwood with our special guest, tech and startup expert Shaun Sidhu.
We delve into the challenges of building and scaling in the ever-evolving AI space, taking a closer look at how the competitive landscape and AI's influence on content creation are transforming the industry. Shaun provides fascinating insights into how AI could revolutionize our social media interactions and even redefine the SEO sphere.
Don't miss out on this enlightening exploration of Kanwood's journey and the potential of AI to reshape our future. Tune in now! -
Welcome to Build in Public Radio! In this episode, we sit down with Moe Kaloub, an SEO expert and founder of The Marketing Agency. Moe shares his valuable insights on the mindset and skills required for success in SEO. He emphasizes the importance of critical thinking and problem-solving abilities, urging listeners to focus on data interpretation rather than relying solely on tools. Moe's approach to client acquisition is also discussed, highlighting the need to provide immediate value and execute actionable strategies. Join us as Moe unveils his vision for the future of the industry and shares practical tips for excelling in the dynamic world of SEO and digital marketing.
Don't miss this opportunity to gain valuable knowledge from one of the industry's leading experts. Tune in to this episode of Build in Public Radio and unlock the secrets to effective SEO and client acquisition. -
Join affiliate marketing expert Ophir Gadot as he unveils the secrets to success in this dynamic industry. Discover the power of organic traffic and learn how to leverage review websites to establish credibility and attract brands' attention.
Ophir demystifies commission models such as CPM, CPL, CPA, CPS, CPC, FTD, and CPI, empowering you to make informed decisions. Explore the symbiotic relationship between organic and paid channels, harnessing social media platforms to build an audience and maximize earnings. Nurture relationships with brands and audiences to secure better deals and prime placements.
Whether you're a seasoned marketer or aspiring entrepreneur, this episode provides valuable insights and actionable strategies to thrive in affiliate marketing. Tune in and unlock the potential of this lucrative industry. -
In this episode, Amazon expert Giancarlo Sanggil shares valuable tips and strategies for sellers to succeed on the platform. Emphasizing the importance of understanding Amazon's unique ecosystem, Giancarlo advises crafting well-optimized product listings with catchy titles, comprehensive bullet points, informative product descriptions, top-notch images, and A+ content. He also delves into the significance of keyword research and strategy, focusing on long-tail keywords that address Amazon's search intent.
The episode covers useful tools like Helium 10 and Quantify Ninja, along with advertising on Amazon through pay-per-click (PPC) campaigns and live shopping. Giancarlo offers advice for those starting on Amazon, stressing the need for persistence, dedication, and a willingness to learn through FBA courses. With these insights, listeners are sure to improve their Amazon selling strategies and achieve greater success on the platform. -
In this insightful interview with Google Ads expert Ronand Ildesa, we delve into the ever-evolving world of digital marketing and the key strategies businesses should adopt to stay competitive. Ronand shares the importance of proper campaign segmentation, embracing automation, and staying informed about the latest trends and innovations in Google Ads. He also touches on the balance between manual and automated bidding strategies, emphasizing the need to understand the strengths and weaknesses of each approach.
Ronand's passion for growth and exploration extends beyond Google Ads, as he ventures into emerging platforms like Amazon PPC, highlighting the need for entrepreneurs and marketers to stay adaptable and seize new opportunities. This engaging discussion is packed with valuable insights for anyone looking to improve their online advertising strategies and reach their target audience more effectively, while remaining open to the constant changes and challenges in the digital marketing landscape.
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Tune in to this value-packed episode of Building Public Radio with our special guest, Roslyn Fawns, email marketing expert and co-founder at Furlough. Get inspired by Roslyn's journey overcoming impostor syndrome and becoming an industry leader, as we discuss the power of mentorship and continuous growth in the digital world.
Discover the essential role of email marketing within the marketing mix, its synergy with other channels, and the potential of personalization to drive customer engagement and brand loyalty.
Gain valuable insights on email marketing attribution, Last Touch attribution, and top email service providers to make well-informed decisions for your brand. This captivating episode is a must-listen for anyone looking to level up their email marketing strategies.
Don't miss this opportunity to learn from one of the best. Happy listening!
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Building a product from scratch is a long journey. From the initial idea, to bringing the final product to life, there's so many factors to consider when building for success and longevity. In this weeks episode we caught up with Dennis Godderie, founder of Denck Innovations. Let's just say, the insights were jam packed.
We covered:
- Challenges of building physical products and how to overcome them.
- The ins and outs of product compliance, and how to make sure yours are up to standard.
- Exactly how Dennis Founded Denck and developed Pure-D, a toilet seat that offers an odor free user experience! -
In this episode we bring in business owners, startups and professionals from all over the world to discuss the realities of what remote working looks like. You’ll find out how going remote can affect your business operations, interpersonal relationships and wellbeing. This is a must listen if you’re looking to make the transition and really make this a long term lifestyle change.
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In this episode of Build In Public Radio we interviewed Arcadie Grosu who scaled his motion graphics and design agency to 10 employees in just 10 weeks. Find out exactly how he did it and how you can replicate the process.
Bonus! You’ll also learn how to build successful strategic partnerships and what to do to gain the trust of prospects in business settings. - Montre plus
