Episodes
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Itâs often tempting for gym owners to think more leads are the answer to all their problems. But hereâs the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, theyâll keep slipping away.
In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make â like relying on short-term challenges or neglecting existing members â and explain how to address these issues effectively.
If you join them, youâll learn why tackling the âunsexyâ parts of running a business is essential for improving retention and discover what else you need to do to keep clients longer, reduce churn, and create real momentum for your gym.
Tune in to find out how to stop bleeding revenue and build a gym that grows sustainably.
Letâs plug the leaks in your business today!
Key Takeaways:
Intro (00:00)Magic Mind supplement for focus and energy (01:25)Our previous business model (02:50)Importance of retention (07:02)Challenges with 6-week programs (08:23)Focusing on client experience (13:59)Avoid misleading marketing tactics that damage trust (14:55)Retention wins over acquisition (22:14)The value of long-term clients (22:45)Additional Resources:
- You have a LIMITED offer you can use now, that gets you up to 48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout. Claim it here!
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- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. Itâs the ultimate risk â leaving the comfort of certainty for the chance at something greater.
But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth.
Tim and Randy break down why this happens: fear of failure, uncertainty, or simply not knowing the numbers that make confident decisions possible.
Gym owners often default to spending on equipment or certifications because itâs familiar, but those arenât the moves that build a scalable business.
The game changes when risk becomes calculated. By knowing key metrics â like ROI, cost per acquisition, and client value â you remove the emotion from decision-making and focus on logical, measurable actions that drive real results.
Running a gym is already a risk â youâve taken the leap, signed the contracts, and bet on yourself. So why stop now? If you want to scale, you need to face the weak spots in your business, take smart risks, and stop playing small.
In this episode, Tim and Randy show you how data-driven decisions can turn hesitation into progress and push your gym to the next level.
Letâs get into it!
Key Takeaways:
Intro (00:00)The initial risk of entrepreneurship (00:46)Short-term discomfort for long-term gain (02:49)Data-driven decision-making reduces risk fear (06:12)The paradox of client success (14:57)Investing in areas of weakness (17:39)Your ROI as a gym owner (20:50)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Episodes manquant?
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Legal issues can be one of the costliest mistakes gym owners make â and it often comes down to not being prepared. Whether itâs liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems.
A single oversight â like missing a compliance deadline or having an incomplete membership agreement â can lead to lawsuits, chargebacks, or financial troubles.
In this episode, Tim and Randy sit down with Mathew Becker, founder of Gym Lawyers, to discuss how proactive legal preparation can save gym owners from these all-too-common disasters.
Mathew breaks down how a solid waiver not only protects you in court but can also stop lawsuits before they start. He also shares tips for avoiding chargebacks and navigating state compliance requirements.
If you think, âThatâll never happen to me,â Mathewâs real-life stories might change your mind. Tune in for this episode and let Mathew help you avoid costly mistakes and safeguard your business for the long term.
Letâs dive in!
Key Takeaways:
Intro (00:00)Mathew Becker â from litigator to gym owner (01:00)Importance of liability waivers (04:20)Ordinary vs. Gross negligence (10:00)Understanding compliance and bonds (19:00)Using âinstallmentsâ to win disputes (31:00)Non-solicitation agreements and confidentiality (45:00)Legal compliance when selling your gym (57:00)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Buffet gyms promise it all â classes, recovery lounges, personal training, and more.
But offering everything to everyone often means excelling at nothing. Itâs a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.
Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant.
By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation.
In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience.
Tune in to discover how leaving the buffet model behind and focusing on the right details can transform your gym from just scraping by to truly thriving.
Key Takeaways:
Intro (00:00)A story of an overambitious new gym (00:38)Simplifying services to boost profitability (02:27)Understanding the main demographics of gym clients (07:02)Buffet vs. fine dining gym models explained (09:51)Attention to detail improves the client experience (14:13)The importance of consistent coaching standards (18:13)Fixing problems early to avoid bigger issues (22:30)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Imagine this: your gymâs bills are paid before the month even starts. No last-minute sales pushes, no desperate offers â just steady, predictable income that keeps growing. Thatâs the power of recurring revenue.
Hereâs the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months?
Walmart didnât build Walmart Plus memberships for one-time shoppers, and your gym canât build a future on them either.
When you focus on recurring memberships, youâre building a foundation that grows month after month. Each new client strengthens that base, and over time, youâll have a gym that runs on stability â not constant hustle.
These long-term memberships also attract the right clients: people who see fitness as a lifestyle, not a quick fix. They stick around because they value what you deliver, year after year.
So, if youâre tired of the rollercoaster of unpredictable income and endless promotions, itâs time to make recurring revenue your priority. Join Tim and Randy as they break down how to build a gym that thrives for the long haul.
You donât want to miss this one!
Key Takeaways:
Intro (00:00)Recurring revenue advantages (02:00)Shortcomings of fitness challenges (06:45)Semi-private training as the superior model (08:50)Retention over front-end marketing (12:15)Long-term membership benefits (15:00)Building systems for business stability (18:00)Recap (19:40)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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For gym owners, hiring the right people isnât just a challenge â itâs often a crisis.
Without a plan, losing a coach means youâre back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture.
ï»żSound familiar?
But the good news is that thereâs a way to free yourself from the daily grind and keep your gym running smoothly, even when one of your coaches suddenly leaves. Itâs by having a structured hiring and onboarding system.
And in this episode, Randy and Zach explain how to set up a well-oiled hiring system that will not only save you time but also protect your business and ensure it runs smoothly no matter what.
Tune in and learn:
Why relying on âunicornâ hires is riskyHow to onboard new coaches in weeks, not months, without sacrificing qualityHow to build systems that keep you out of fulfillment roles and focused on growthLetâs dive in!
Key Takeaways:
Intro (00:00)The challenges of hiring in gyms (01:22)Having strong systems keeps operations running smoothly (07:08)The "stop gap" role in your business (11:02)Onboarding new hires effectively (18:06)The difference between training and coaching in gym operations (21:34)What metrics to focus on when evaluating new coaches (24:17)Recap (25:03)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Nothing grabs attention like being recognized as the expert in your local community. Whether itâs within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness.
One of the most effective ways to achieve this is by launching a podcast. A podcast not only expands your reach and showcases your expertise but also strengthens team dynamics and provides ongoing value for your clients.
In this episode, Randy and Zach break down how a simple podcast can elevate your brand, prevent coach burnout, and foster deeper connections with both clients and staff. By offering a platform for education and engagement, podcasts give your team a creative outlet while positioning your gym as the go-to fitness authority.
If you're ready to stand out, engage your community, and repurpose content across multiple channels, this episode shows you exactly how to make it happen.
Letâs dive in!
Key Takeaways:
Intro (00:00)Benefits of having a local podcast (00:36)"Five-mile famous" concept explained (02:57)Internal team benefits of podcasting (07:18)Continuing education for coaches through podcast prep (10:32)Building team culture through collaboration (16:08)Engaging clients through "client of the week" (22:13)Recap (23:47)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck.
Thatâs because retention isnât just about attracting people - itâs about what happens after they walk through the door.
At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym experience changes day to day â different music, inconsistent coaching, or unclear programming â members lose trust and move on.
In this episode, Tim and Randy talk about member retention - one of the toughest challenges gym owners face. They explore why consistency is key and reveal other essential factors that can make or break your business.
If youâre tired of watching members leave despite your hard work, this episode offers a simple plan for taking control of your gymâs operations and delivering a consistent, great experience every time.
Letâs dive in!
Key Takeaways:
Intro (00:00)The retention problem starts with the product (00:39)Consistency matters more than quality (03:01)Importance of clear brand promises (07:41)Details in the client experience count (12:53)SOPs reduce risks (18:26)Analyzing retention metrics (23:30)AI-powered SOPs improve standardization (24:50)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just werenât there.
Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been flipped.
This wasnât just a coincidence â itâs what Tim and Randy are calling "The Trump Effect." Political events, especially elections, donât just impact governments â they ripple through the economy, shaping consumer confidence, business performance, and marketing outcomes.
In this episode, Tim and Randy break down why understanding these macro trends is critical for small business success. They reveal how to use data to adapt to external shifts, why political certainty drives consumer behavior, and how to position your business for growth during economic rebounds.
Learn to navigate times when your business feels at the mercy of external forces, leverage economic shifts, and ride waves of optimism to fuel your growth.
Tune in now!
Key Takeaways:
Intro (00:00)The "Trump effect" on marketing and business (01:19)Post-election turnaround in consumer behavior (06:35)The power of economic optimism for business growth (09:26)Importance of data-driven decision-making (11:47)Impact of external market conditions on strategy (13:33)Encouraging small businesses to prepare for growth (17:11)Recap (18:48)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Coach turnover is the gym ownerâs worst nightmare. A coach leaves, and suddenly, clients are walking out, too. Itâs a disruption that hits both your bottom line and your gymâs morale.
Most gym owners try to âfixâ the problem by hiring experienced candidates. However, it often becomes frustrating because the candidate pool is so limited.
As a result, gym owners usually lower their standards and hire people who either lack the right skills or arenât a good cultural fit, just to fill the gap. This can lead to poor performance or even toxic dynamics within the team. Sound familiar?
But what if you could hire based on soft skills and turn an inexperienced candidate into a great coach in just 90 days?
This episode explores exactly that. Tim and Zach break down the systems theyâve implemented to onboard new coaches quickly and effectively, including the game-changing Semi-Private Pro app. These tools allow them to teach anyone â regardless of experience â the mechanics of coaching, the importance of standardized systems, and how to deliver an exceptional client experience.
If youâve struggled with staff turnover or finding the âperfectâ coach, tune in to learn how to rethink your hiring process and protect your gym from chaos.
Letâs dive in!
Key Takeaways:
Intro (00:00)Coach turnover impacts client retention (01:28)Building rapport through consistent coach-client interactions (06:17)Soft skills as the foundation of great coaching (09:30)Step-by-step onboarding system for new hires (17:11)Preventing rogue behavior among coaches (19:42)Standardized systems ensure smooth transitions (22:09)Streamlining operations for scalability (26:44)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners are struggling to enforce their policies without losing trust. Theyâve followed the usual playbook â written clear contracts, outlined cancellation terms, and even added flexibility â yet they still find themselves dealing with upset clients.
When clients face policies they donât agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally â canceling credit cards, threatening legal action, or leaving negative reviews â undoing years of goodwill in a matter of moments.
The truth is, enforcing policies isnât just about the rules.
At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, itâs time to create policies that preserve relationships without compromising your bottom line.
Because, in most cases, itâs not about stricter rules â itâs about clearer communication.
In this episode, Tim and Zach break down why clients often see gym memberships as relationships, not transactions, and how this emotional mindset drives conflict over policies. They share strategies for crafting "relationship-proof" policies that feel fair and maintain trust, even when clients need to cancel or reschedule.
If youâre tired of being the âbad guyâ every time you enforce a policy, tune in to this episode to learn how to turn friction into loyalty while protecting your business and keeping clients happy.
Letâs dive in!
Key Takeaways:
Intro (00:00)Relationship-proofing policies (01:12)Why policy enforcement alienates clients (02:48)Emotional vs. transactional client mindset (04:08)Reevaluating cancellation policies (08:35)Proactive client education on policies (13:43)Making strategic exceptions for trust (16:57)Why clients expect refunds for missed services (24:58)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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"My clients donât want this."
How many times have you heard â or told yourself â this excuse? Itâs one of the most common fears gym owners have when considering a shift to semi-private training.
In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.
They explain the critical role of communication in helping clients see the value of semi-private training. Itâs not enough to quietly add it to the price sheet or mention it in passing â you need a strategy, a launch plan, and a clear message that frames this shift as a win for your members.
The truth is, itâs not that your clients wonât buy into semi-private training â itâs that they donât understand it yet. And when you fail to explain its benefits, you set yourself up for failure before you even start.
If youâre ready to stop letting fear hold you back and start making the shift that can double your revenue and improve your clientsâ results, this episode is your guide.
Tune in to learn the step-by-step process that Tim and Randy have used to help gym owners make the leap to semi-private training â and thrive.
Donât let fear keep you stuck. Listen now and start building the gym of the future!
Key Takeaways:
Intro (00:00)Gym training models (00:27)Why semi-private training is profitable (01:15)Common pitfalls in model transitions (02:30)Importance of clear communication (05:53)Using Semi-Private Pro as your secret weapon (10:41)Gym ownersâ fear of change (16:53)Industry trends and client expectations (19:02)Final thoughts (22:43)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands â it may stand for a while, but eventually, cracks will appear.
Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind â starting with a solid foundation â can attract buyers or ensure a smooth handover when youâre ready to step away.
In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, and provide the âowner benefitâ that boosts valuation.
If youâre tired of hearing that your gym might only be worth âpennies on the dollar,â tune in as Tim and Randy unpack how to:
Start planning for your exit now â even if itâs years awayMaximize the value of every member, not just the membership countBuild systems that make your gym a turnkey business rather than a 60-hour-a-week jobIn the end, a sustainable, scalable gym business is the difference between an asset worth selling and a job you canât give away.
Tune in to learn how to set your gym up for lasting success!
Key Takeaways:
Intro (00:00)Treating your gym as a retirement asset (02:06)How to calculate owner benefit (07:35)Prioritizing net over gross revenue (13:06)Transitioning from operations to systematization (15:02)Avoiding âshiny object syndromeâ in business (21:00)The importance of planning an exit (24:06)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Youâve heard it before â content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.
In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere â from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time.
Imagine how much time you would save!
But itâs not just about that. You can also track the interactions with your content to target those whoâve already engaged with it. That way, you keep your business in front of the right people.
And thatâs actually the goal of every marketing endeavor â to build familiarity and trust among potential clients and reduce your ad spend in the process.
If youâre looking to build authority, drive leads, and make every piece of content count, Tim and Randy show you how to do it efficiently.
Tune in to learn how repurposing can simplify your content strategy and keep your brand top-of-mind.
Key Takeaways:
Intro (00:00)
Content repurposing and its value (00:37)
Example of repurposing book content for podcasts and blogs (03:32)
Retargeting through customized ads based on browsing behavior (06:26)
Optimizing ad spend by focusing on retargeted audiences (09:29)
Finding content ideas (10:37)
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Recently, many gym owners started complaining that their Facebook ads arenât getting the results they used to. And not just owners from a specific region but from all parts of the USA.
Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like youâre just throwing money into the Facebook ad machine.
In this episode, Tim and Randy dive into whatâs behind these changes, taking into account economic shifts and the effects of election season on consumer confidence.
If you join them, youâll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the âNetflix trialâ approach and why depending on one marketing method alone â like Facebook â can hold your gym back in the long run.
Tune in to get practical advice on adjusting your hooks and offers to ensure your gymâs growth remains steady and sustainable.
Letâs dive in!
Key Takeaways:
Intro (00:00)Facebook ads as a gym marketing foundation (00:27)Decreased ROAS over recent months (02:07)Rise in lead no-shows and cancellations (05:26)Revisiting the "Netflix trial" for gym memberships (10:48)Benefits of giving potential clients a "commitment-free" start (14:09)Importance of adapting hooks and offers (20:13)Calculating ROAS to maintain ad spend efficiency (21:54)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that â a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.
This wasnât the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar challenges.
It was a chance to share openly, learn from one another, and leave with practical tools to grow their gyms. In this episode, Tim and Randy walk through the highlights from Maryland.
Hereâs a sneak peek at what youâll hear about:
The power of informed choices and why thinking differently is keyThe importance of setting goals that go beyond the daily grind to enable real growthThe value of community and shared knowledgeHow stepping outside comfort zones brings renewed energy and focusTune in to hear takeaways that could fuel your next steps.
Key Takeaways:
Intro (00:00)Importance of immediate action post-event (01:26)The "Werewolf" game on informed minorities (02:21)Gino Wickmanâs session on three-year visioning (04:25)Fun and bonding activities like the Iron Circle Olympics (09:08)Importance of open sharing within the Iron Circle community (10:56)Body language insights from Christopher Carter (12:51)Emotional breakthroughs in the fire-walking ceremony (15:30)Future Iron Circle events and membership opportunities (18:36)Additional Resources:
- Learn more about The Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.
Hereâs the idea: partner with local kidsâ sports teams to sell gym-branded gift cards. Itâs a win-win â teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.
Families support their kidsâ teams while also gaining a month of training at your gym. And because theyâve paid for these cards, theyâre more likely to show up, creating a stronger, more loyal membership base.
This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients â without the need for constant paid ads or quick promos.
Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?
Tune in as Tim and Randy explain the details on how to make it happen.
Key Takeaways:
Intro (00:00)The grassroots gift card campaign concept (00:40)Partnering with youth sports for fundraising (02:50)Setting the cardâs value and pricing structure (04:25)The importance of commitment through paid gift cards (06:00)How CRM automation supports lead nurturing (07:55)Local engagement: expanding beyond youth sports teams (10:30)Recap (14:55)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead.
But letâs be real â throwing out a big discount isnât the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.
In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple âgood-better-bestâ pricing strategy that adds extra value instead of just cutting prices.
Youâll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it's more important than ever to focus on getting clients to commit for the long term.
Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level!
Letâs dive in!
Key Takeaways:
Intro (00:00)How Black Friday impacts your business revenue (01:55)Adapting strategies to this yearâs unique economic climate (06:11)Using the âgood-better-bestâ approach for pricing (08:00)Creating more value without discounting your services (12:24)Making the most of Cyber Monday to boost sales (18:28)Acquiring new clients with gift card campaigns (21:41)Leveraging referral programs to attract quality leads (25:02)Keeping your email list engaged for better results (27:04)Recap (28:19)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship â itâs a recipe for true disaster, and every new client only adds to the chaos.
Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.
In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:
Systems prevent daily operations from falling apartAutomation ensures a seamless client journey from start to finishLead generation keeps your growth engine runningSkip any of these, and youâre left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.
Ready to transform your gym from a wobbly mess into a rock-solid operation?
Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.
Tune in now!
Key Takeaways:
Intro (00:00)The three-legged stool concept (00:54)Systems, automation, and lead generation as gym business pillars (02:24)The risks of pushing leads into a broken system (05:21)Impact of staff turnover on client retention (08:32)Acquiring new clients vs. retaining existing ones (10:34)The importance of documented processes (14:59)Business Accelerator program overview (15:47)Recap (17:45)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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The critical role of emotional intelligence (EQ) in the fitness industry remains this weekâs topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.
In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.
In this episode, Lindsay explains:
How to craft job descriptions that attract candidates with high EQWays to assess resourcefulness and problem-solving during interviewsThe high costs of keeping a cultural misfit and its impact on team moraleTune in to learn why soft skills should be a priority for fitness business owners and how investing in EQ can transform your gymâs environment and boost profitability.
Let's dive in!
P.S. If you missed the first part of the interview, be sure to check it out here!
Key Takeaways:
Intro (00:00)Marketing job openings like services to attract the right candidates (00:28)Evaluate resourcefulness in interview scenarios (07:05)Slow hiring and quick firing leads to better staff quality (10:42)Controllables vs. uncontrollables in hiring challenges (15:37)Tap into local community groups to find potential coaches (19:13)Investing in EQ training boosts revenue and reduces churn (23:42)Balancing hard skills (certifications) with EQ training (25:47)Lindsayâs leadership coaching programs (28:02)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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