Episodes
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Many gym owners are struggling to enforce their policies without losing trust. Theyâve followed the usual playbook â written clear contracts, outlined cancellation terms, and even added flexibility â yet they still find themselves dealing with upset clients.
When clients face policies they donât agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally â canceling credit cards, threatening legal action, or leaving negative reviews â undoing years of goodwill in a matter of moments.
The truth is, enforcing policies isnât just about the rules.
At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, itâs time to create policies that preserve relationships without compromising your bottom line.
Because, in most cases, itâs not about stricter rules â itâs about clearer communication.
In this episode, Tim and Zach break down why clients often see gym memberships as relationships, not transactions, and how this emotional mindset drives conflict over policies. They share strategies for crafting "relationship-proof" policies that feel fair and maintain trust, even when clients need to cancel or reschedule.
If youâre tired of being the âbad guyâ every time you enforce a policy, tune in to this episode to learn how to turn friction into loyalty while protecting your business and keeping clients happy.
Letâs dive in!
Key Takeaways:
Intro (00:00)Relationship-proofing policies (01:12)Why policy enforcement alienates clients (02:48)Emotional vs. transactional client mindset (04:08)Reevaluating cancellation policies (08:35)Proactive client education on policies (13:43)Making strategic exceptions for trust (16:57)Why clients expect refunds for missed services (24:58)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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"My clients donât want this."
How many times have you heard â or told yourself â this excuse? Itâs one of the most common fears gym owners have when considering a shift to semi-private training.
In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.
They explain the critical role of communication in helping clients see the value of semi-private training. Itâs not enough to quietly add it to the price sheet or mention it in passing â you need a strategy, a launch plan, and a clear message that frames this shift as a win for your members.
The truth is, itâs not that your clients wonât buy into semi-private training â itâs that they donât understand it yet. And when you fail to explain its benefits, you set yourself up for failure before you even start.
If youâre ready to stop letting fear hold you back and start making the shift that can double your revenue and improve your clientsâ results, this episode is your guide.
Tune in to learn the step-by-step process that Tim and Randy have used to help gym owners make the leap to semi-private training â and thrive.
Donât let fear keep you stuck. Listen now and start building the gym of the future!
Key Takeaways:
Intro (00:00)Gym training models (00:27)Why semi-private training is profitable (01:15)Common pitfalls in model transitions (02:30)Importance of clear communication (05:53)Using Semi-Private Pro as your secret weapon (10:41)Gym ownersâ fear of change (16:53)Industry trends and client expectations (19:02)Final thoughts (22:43)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Episodes manquant?
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Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands â it may stand for a while, but eventually, cracks will appear.
Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind â starting with a solid foundation â can attract buyers or ensure a smooth handover when youâre ready to step away.
In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, and provide the âowner benefitâ that boosts valuation.
If youâre tired of hearing that your gym might only be worth âpennies on the dollar,â tune in as Tim and Randy unpack how to:
Start planning for your exit now â even if itâs years awayMaximize the value of every member, not just the membership countBuild systems that make your gym a turnkey business rather than a 60-hour-a-week jobIn the end, a sustainable, scalable gym business is the difference between an asset worth selling and a job you canât give away.
Tune in to learn how to set your gym up for lasting success!
Key Takeaways:
Intro (00:00)Treating your gym as a retirement asset (02:06)How to calculate owner benefit (07:35)Prioritizing net over gross revenue (13:06)Transitioning from operations to systematization (15:02)Avoiding âshiny object syndromeâ in business (21:00)The importance of planning an exit (24:06)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Youâve heard it before â content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.
In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere â from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time.
Imagine how much time you would save!
But itâs not just about that. You can also track the interactions with your content to target those whoâve already engaged with it. That way, you keep your business in front of the right people.
And thatâs actually the goal of every marketing endeavor â to build familiarity and trust among potential clients and reduce your ad spend in the process.
If youâre looking to build authority, drive leads, and make every piece of content count, Tim and Randy show you how to do it efficiently.
Tune in to learn how repurposing can simplify your content strategy and keep your brand top-of-mind.
Key Takeaways:
Intro (00:00)
Content repurposing and its value (00:37)
Example of repurposing book content for podcasts and blogs (03:32)
Retargeting through customized ads based on browsing behavior (06:26)
Optimizing ad spend by focusing on retargeted audiences (09:29)
Finding content ideas (10:37)
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Recently, many gym owners started complaining that their Facebook ads arenât getting the results they used to. And not just owners from a specific region but from all parts of the USA.
Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like youâre just throwing money into the Facebook ad machine.
In this episode, Tim and Randy dive into whatâs behind these changes, taking into account economic shifts and the effects of election season on consumer confidence.
If you join them, youâll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the âNetflix trialâ approach and why depending on one marketing method alone â like Facebook â can hold your gym back in the long run.
Tune in to get practical advice on adjusting your hooks and offers to ensure your gymâs growth remains steady and sustainable.
Letâs dive in!
Key Takeaways:
Intro (00:00)Facebook ads as a gym marketing foundation (00:27)Decreased ROAS over recent months (02:07)Rise in lead no-shows and cancellations (05:26)Revisiting the "Netflix trial" for gym memberships (10:48)Benefits of giving potential clients a "commitment-free" start (14:09)Importance of adapting hooks and offers (20:13)Calculating ROAS to maintain ad spend efficiency (21:54)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that â a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.
This wasnât the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar challenges.
It was a chance to share openly, learn from one another, and leave with practical tools to grow their gyms. In this episode, Tim and Randy walk through the highlights from Maryland.
Hereâs a sneak peek at what youâll hear about:
The power of informed choices and why thinking differently is keyThe importance of setting goals that go beyond the daily grind to enable real growthThe value of community and shared knowledgeHow stepping outside comfort zones brings renewed energy and focusTune in to hear takeaways that could fuel your next steps.
Key Takeaways:
Intro (00:00)Importance of immediate action post-event (01:26)The "Werewolf" game on informed minorities (02:21)Gino Wickmanâs session on three-year visioning (04:25)Fun and bonding activities like the Iron Circle Olympics (09:08)Importance of open sharing within the Iron Circle community (10:56)Body language insights from Christopher Carter (12:51)Emotional breakthroughs in the fire-walking ceremony (15:30)Future Iron Circle events and membership opportunities (18:36)Additional Resources:
- Learn more about The Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.
Hereâs the idea: partner with local kidsâ sports teams to sell gym-branded gift cards. Itâs a win-win â teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.
Families support their kidsâ teams while also gaining a month of training at your gym. And because theyâve paid for these cards, theyâre more likely to show up, creating a stronger, more loyal membership base.
This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients â without the need for constant paid ads or quick promos.
Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?
Tune in as Tim and Randy explain the details on how to make it happen.
Key Takeaways:
Intro (00:00)The grassroots gift card campaign concept (00:40)Partnering with youth sports for fundraising (02:50)Setting the cardâs value and pricing structure (04:25)The importance of commitment through paid gift cards (06:00)How CRM automation supports lead nurturing (07:55)Local engagement: expanding beyond youth sports teams (10:30)Recap (14:55)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead.
But letâs be real â throwing out a big discount isnât the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.
In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple âgood-better-bestâ pricing strategy that adds extra value instead of just cutting prices.
Youâll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it's more important than ever to focus on getting clients to commit for the long term.
Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level!
Letâs dive in!
Key Takeaways:
Intro (00:00)How Black Friday impacts your business revenue (01:55)Adapting strategies to this yearâs unique economic climate (06:11)Using the âgood-better-bestâ approach for pricing (08:00)Creating more value without discounting your services (12:24)Making the most of Cyber Monday to boost sales (18:28)Acquiring new clients with gift card campaigns (21:41)Leveraging referral programs to attract quality leads (25:02)Keeping your email list engaged for better results (27:04)Recap (28:19)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship â itâs a recipe for true disaster, and every new client only adds to the chaos.
Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.
In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:
Systems prevent daily operations from falling apartAutomation ensures a seamless client journey from start to finishLead generation keeps your growth engine runningSkip any of these, and youâre left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.
Ready to transform your gym from a wobbly mess into a rock-solid operation?
Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.
Tune in now!
Key Takeaways:
Intro (00:00)The three-legged stool concept (00:54)Systems, automation, and lead generation as gym business pillars (02:24)The risks of pushing leads into a broken system (05:21)Impact of staff turnover on client retention (08:32)Acquiring new clients vs. retaining existing ones (10:34)The importance of documented processes (14:59)Business Accelerator program overview (15:47)Recap (17:45)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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The critical role of emotional intelligence (EQ) in the fitness industry remains this weekâs topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.
In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.
In this episode, Lindsay explains:
How to craft job descriptions that attract candidates with high EQWays to assess resourcefulness and problem-solving during interviewsThe high costs of keeping a cultural misfit and its impact on team moraleTune in to learn why soft skills should be a priority for fitness business owners and how investing in EQ can transform your gymâs environment and boost profitability.
Let's dive in!
P.S. If you missed the first part of the interview, be sure to check it out here!
Key Takeaways:
Intro (00:00)Marketing job openings like services to attract the right candidates (00:28)Evaluate resourcefulness in interview scenarios (07:05)Slow hiring and quick firing leads to better staff quality (10:42)Controllables vs. uncontrollables in hiring challenges (15:37)Tap into local community groups to find potential coaches (19:13)Investing in EQ training boosts revenue and reduces churn (23:42)Balancing hard skills (certifications) with EQ training (25:47)Lindsayâs leadership coaching programs (28:02)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true.
Many gym owners focus only on the technical skills of their staff when hiring and often overlook the emotional intelligence needed to ensure the day-to-day activities in the gym run smoothly.
But what happens when your coaches can't connect with clients? Or if they struggle with tough conversations? Or leave you frustrated because they don't know how to communicate with each other or resolve conflict?
It's easy to assume these soft skills are common sense. But the truth is, you can't expect your 23-year-old coach to know how to handle every (or any) situation â it's on you to guide them.
In this episode, Tim and Randy sit down with Lindsay Vastola, an expert in emotional intelligence and a member of the Iron Circle. Lindsay explains why neglecting soft skills can come at a high cost, impacting everything from staff performance to client retention.
Tune in and learn how to turn EQ from a silent killer in your business into your biggest asset.
Key Takeaways:
Intro (00:00)Importance of emotional intelligence (02:05)The five key components of emotional intelligence (05:28)Assume nothing, train everything (08:06)A real-world example of soft skills undermining a coaching team (14:54)Hire for emotional intelligence over technical skills (23:03)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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"But my business is different."
How many times have you told yourself that? Itâs a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others wonât apply to them.
In this episode, Tim and Randy break down the "my business is different" mindset that holds so many back from achieving real growth.
They explain how the systems and processes that lead to success â whether in marketing, staffing, or automation â are universal and can be applied to any business, in any industry.
They share real-life examples of owners who initially resisted change, only to find that adopting proven methods resulted in significant growth in their businesses.
The truth is that your business isnât that different. This belief is just an excuse to avoid making necessary changes that feel too emotionally difficult to face.
If youâre ready to stop making excuses and start making changes, this episode is for you.
Tune in to learn how to overcome this limiting mindset and start making the necessary changes to transform your business today!
Key Takeaways:
Intro (00:00)The âmy business is differentâ mindset (01:10)Systems are key to lasting success (05:46)Are you the biggest obstacle in your business? (09:11)Act now or watch your business collapse (11:01)Why immediate action is crucial for growth (15:06)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.
You might have experienced this frustration with different agencies offering you "custom solutions." However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.
In this episode, Tim and Randy break down the chaos surrounding HighLevel automation tools.
They reveal how gym owners are being locked into multiple platforms that barely scratch the surface of what a gym actually needs for real growth. These tools often stop at lead generation, leaving the crucial aspects of client retention, communication, and long-term relationship-building entirely out of the picture.
If you canât control the client's journey from start to finish, youâll always be at the mercy of various agencies and their solutions. Their main focus is usually getting you locked into monthly subscriptions rather than helping your business grow.
Thatâs why owning your automation system is key. Curious to find out how to finally take control of your business?
Tune in to this episode to learn how you can build a system that works for your gym and your clients, not just for an agencyâs bottom line.
Letâs dive in!
Key Takeaways:
Intro (00:00)Overview of Iron Circle and upcoming events (00:56)HighLevel automation software explained (03:22)Why HighLevel automations fail (07:45)Importance of owning your automation system (21:32)Warning about reliance on agency-built solutions (26:54)Conclusion (27:48)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping theyâll do their best and grow on their own?
Many gym owners donât have a structured plan to develop their coaches' skills or reward them for hitting performance benchmarks. But without a solid evaluation system, these gyms risk high turnover and stagnation (not to mention missed opportunities for growth).
In this episode, Tim and his fitness director, Zach, break down the "4x5 Performance Evaluation" tool that gyms worldwide are now adopting. This system allows coaches to be graded in four critical areas â teamwork, standards, client experience, and expertise â on a scale of 1 to 5, and it gives your coaches the possibility for continuous improvement.
Tim and Zach talk about the impact of this tool, how it helps coaches understand exactly what's expected of them, and how it can elevate both individual and team performance. They also explain why this approach makes all the difference in creating a sustainable, thriving business.
So, if youâre serious about helping your coaches grow, keeping them engaged, and ensuring your gym operations run smoothly, this episode is for you.
Tune in to learn in just 10 minutes how the 4x5 system can transform your gymâs coaching culture.
Let's dive in!
Key Takeaways:
Intro (00:00)4x5 performance evaluation tool for coaches (00:57)Four categories breakdown (02:24)Scoring system and potential for bonuses (04:23)Review process and development (08:25)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?
Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling.
It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director.
A strong director can oversee operations, manage staff, and drive growth â allowing you to focus on bigger-picture strategies. Without this role in place, you're stuck in the grind of everyday responsibilities, making it impossible to step away.
In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works.
They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it's like to manage operations, train staff, and drive sales â all responsibilities that once fell on Tim's shoulders.
Tune in as Tim and Zach share how they achieved both operational success and room for business growth.
Let's dive in!
Key Takeaways:
Intro (00:00)Why gym owners hold too much control (01:30)Directorâs duties: management, sales, operations (04:49)Empowering directors boosts business growth (09:09)Fitness directors must master communication with gym owners (11:27)Remove yourself from daily operations (13:41)Best DISC personality types â gym owners vs. fitness directors (15:24)Creating the right environment for a great fitness director (18:29)The key role of a competent director in selling your gym (24:11)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made â it's how much they'll cost you.
In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode â it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant.
Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he's learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments.
Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if theyâre truly ready to make those sacrifices.
If you feel the pressure of balancing success with personal life, Groverâs advice will make you think differently about how to handle it all, even when things seem overwhelming.
Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit.
Letâs dive into lessons you can use in both your business and your life.
Key Takeaways:
Intro (00:00)Grover shares a personal story about family sacrifices (01:55)The concept of obsession and winning (05:37)Can winning be taught or is it in your DNA? (07:50)The importance of embracing dark moments (09:00)Making your circle smaller as you grow more successful (19:34)Teaching children resilience and confidence (26:15)Celebrating wins (29:05)Setting goals and achieving unrealistic expectations (32:20)Closing remarks (36:29)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.
We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.
They didnât talk about the flashiest equipment or the most intense workouts â they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym run smoothly.
This time, Tim and Randy are talking about many topics covered at the Summit, and here are just a few of them:
Creating a gym design that makes you stand out from your competitorsBuilding systems that allow your business to grow without you being there 24/7Using emotional intelligence to lead your teamThe power of long-term financial strategies like infinite bankingWhy it's crucial to focus on profits â not just revenueWant to know how to turn your gym into a well-oiled machine? Join Tim and Randy and learn what the top gyms are doing differently and how you can implement these strategies in your gym business.
Tune in now!
Key Takeaways:
Intro (00:00)Growth Summit overview (00:45)Gym operating systems and marketing strategies (02:00)Real-time success stories from Summit attendees (04:16) The importance of celebrating success in business (05:57)Emotional intelligence in leadership (09:39)Leveraging gym design as a competitive advantage (12:48)Wealth-building strategies through real estate and infinite banking (14:46)Mindset and business success (22:00)The next Growth Summit in Nashville (25:00)Closing remarks (30:56)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners are working harder than ever but feel like theyâre hitting a wall. Theyâve followed all the standard advice â worked longer hours, added more services, even joined mastermind groups â yet growth has stagnated.
Thatâs because working harder isnât always the answer.
At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, itâs time to find the open door. And sometimes, itâs not about doing more at all â itâs about changing your mindset.
In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why itâs crucial to surround yourself with people who are already where you want to be.
(Yeah, you already know â if youâre the smartest person in the room, youâre in the wrong room.)
They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies.
If youâre tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek.
Letâs dive in!
Key Takeaways:
Intro (00:00)Importance of mindset in business growth (00:58)Making quantum leaps instead of incremental progress (02:10)"Permission to think bigger" (03:38)Working differently vs. working harder (05:42)The mindset shift around money (07:53)Moving from self-employed to business owner mindset (13:44)How belief shapes your financial reality (17:56)Introduction to the Iron Circle (21:16)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. Theyâre trying everything â boot camps, large group training, offering every possible service under the sun â but theyâre still struggling.
Thatâs because more doesnât always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.
Itâs simple logic: when you pour your energy into what works â like semi-private training, where clients stay longer and pay more â you stop wasting time and resources on services that drain your business without bringing in revenue.
This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.
Thatâs exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.
Tune in and learn how to transform your gym into a profit machine by focusing on what works. Donât waste your energy on services that donât bring results â simplify to scale!
Key Takeaways:
Intro (00:00)Nashville Growth Summit and future events (01:27)Challenges in reaching a million-dollar gym revenue (02:38)Client retention - large group vs. semi-private (04:10)Importance of revenue per hour (07:02)Emotional attachment to services as a barrier (08:22)Surround yourself with successful people (10:51)Data drives better business decisions (14:43)Closing thoughts (20:12)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.
Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.
To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle.
In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success.
Tune in and start building a profitable, sustainable gym business today.
Letâs dive in!
Key Takeaways:
Intro (00:00)Recurring revenue is key (01:46)The problem with short-term sales tactics (03:38)The compounding effect of consistent revenue (07:05)The dangers of desperation (08:29)Why patience pays off in gym business (09:24)Avoiding shiny object syndrome (12:44)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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