Episodes
-
Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.
Hereâs the idea: partner with local kidsâ sports teams to sell gym-branded gift cards. Itâs a win-win â teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.
Families support their kidsâ teams while also gaining a month of training at your gym. And because theyâve paid for these cards, theyâre more likely to show up, creating a stronger, more loyal membership base.
This approach is straightforward yet effective. By using CRM automation and a simple landing page, these gift cards turn into scheduled appointments, bringing in a steady flow of quality clients â without the need for constant paid ads or quick promos.
Ready to launch a community-centered strategy that benefits families, supports local youth, and brings dedicated members to your gym?
Tune in as Tim and Randy explain the details on how to make it happen.
Key Takeaways:
Intro (00:00)The grassroots gift card campaign concept (00:40)Partnering with youth sports for fundraising (02:50)Setting the cardâs value and pricing structure (04:25)The importance of commitment through paid gift cards (06:00)How CRM automation supports lead nurturing (07:55)Local engagement: expanding beyond youth sports teams (10:30)Recap (14:55)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead.
But letâs be real â throwing out a big discount isnât the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.
In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple âgood-better-bestâ pricing strategy that adds extra value instead of just cutting prices.
Youâll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it's more important than ever to focus on getting clients to commit for the long term.
Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level!
Letâs dive in!
Key Takeaways:
Intro (00:00)How Black Friday impacts your business revenue (01:55)Adapting strategies to this yearâs unique economic climate (06:11)Using the âgood-better-bestâ approach for pricing (08:00)Creating more value without discounting your services (12:24)Making the most of Cyber Monday to boost sales (18:28)Acquiring new clients with gift card campaigns (21:41)Leveraging referral programs to attract quality leads (25:02)Keeping your email list engaged for better results (27:04)Recap (28:19)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Episodes manquant?
-
Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship â itâs a recipe for true disaster, and every new client only adds to the chaos.
Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.
In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:
Systems prevent daily operations from falling apartAutomation ensures a seamless client journey from start to finishLead generation keeps your growth engine runningSkip any of these, and youâre left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.
Ready to transform your gym from a wobbly mess into a rock-solid operation?
Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.
Tune in now!
Key Takeaways:
Intro (00:00)The three-legged stool concept (00:54)Systems, automation, and lead generation as gym business pillars (02:24)The risks of pushing leads into a broken system (05:21)Impact of staff turnover on client retention (08:32)Acquiring new clients vs. retaining existing ones (10:34)The importance of documented processes (14:59)Business Accelerator program overview (15:47)Recap (17:45)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
The critical role of emotional intelligence (EQ) in the fitness industry remains this weekâs topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.
In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.
In this episode, Lindsay explains:
How to craft job descriptions that attract candidates with high EQWays to assess resourcefulness and problem-solving during interviewsThe high costs of keeping a cultural misfit and its impact on team moraleTune in to learn why soft skills should be a priority for fitness business owners and how investing in EQ can transform your gymâs environment and boost profitability.
Let's dive in!
P.S. If you missed the first part of the interview, be sure to check it out here!
Key Takeaways:
Intro (00:00)Marketing job openings like services to attract the right candidates (00:28)Evaluate resourcefulness in interview scenarios (07:05)Slow hiring and quick firing leads to better staff quality (10:42)Controllables vs. uncontrollables in hiring challenges (15:37)Tap into local community groups to find potential coaches (19:13)Investing in EQ training boosts revenue and reduces churn (23:42)Balancing hard skills (certifications) with EQ training (25:47)Lindsayâs leadership coaching programs (28:02)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true.
Many gym owners focus only on the technical skills of their staff when hiring and often overlook the emotional intelligence needed to ensure the day-to-day activities in the gym run smoothly.
But what happens when your coaches can't connect with clients? Or if they struggle with tough conversations? Or leave you frustrated because they don't know how to communicate with each other or resolve conflict?
It's easy to assume these soft skills are common sense. But the truth is, you can't expect your 23-year-old coach to know how to handle every (or any) situation â it's on you to guide them.
In this episode, Tim and Randy sit down with Lindsay Vastola, an expert in emotional intelligence and a member of the Iron Circle. Lindsay explains why neglecting soft skills can come at a high cost, impacting everything from staff performance to client retention.
Tune in and learn how to turn EQ from a silent killer in your business into your biggest asset.
Key Takeaways:
Intro (00:00)Importance of emotional intelligence (02:05)The five key components of emotional intelligence (05:28)Assume nothing, train everything (08:06)A real-world example of soft skills undermining a coaching team (14:54)Hire for emotional intelligence over technical skills (23:03)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
"But my business is different."
How many times have you told yourself that? Itâs a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others wonât apply to them.
In this episode, Tim and Randy break down the "my business is different" mindset that holds so many back from achieving real growth.
They explain how the systems and processes that lead to success â whether in marketing, staffing, or automation â are universal and can be applied to any business, in any industry.
They share real-life examples of owners who initially resisted change, only to find that adopting proven methods resulted in significant growth in their businesses.
The truth is that your business isnât that different. This belief is just an excuse to avoid making necessary changes that feel too emotionally difficult to face.
If youâre ready to stop making excuses and start making changes, this episode is for you.
Tune in to learn how to overcome this limiting mindset and start making the necessary changes to transform your business today!
Key Takeaways:
Intro (00:00)The âmy business is differentâ mindset (01:10)Systems are key to lasting success (05:46)Are you the biggest obstacle in your business? (09:11)Act now or watch your business collapse (11:01)Why immediate action is crucial for growth (15:06)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.
You might have experienced this frustration with different agencies offering you "custom solutions." However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.
In this episode, Tim and Randy break down the chaos surrounding HighLevel automation tools.
They reveal how gym owners are being locked into multiple platforms that barely scratch the surface of what a gym actually needs for real growth. These tools often stop at lead generation, leaving the crucial aspects of client retention, communication, and long-term relationship-building entirely out of the picture.
If you canât control the client's journey from start to finish, youâll always be at the mercy of various agencies and their solutions. Their main focus is usually getting you locked into monthly subscriptions rather than helping your business grow.
Thatâs why owning your automation system is key. Curious to find out how to finally take control of your business?
Tune in to this episode to learn how you can build a system that works for your gym and your clients, not just for an agencyâs bottom line.
Letâs dive in!
Key Takeaways:
Intro (00:00)Overview of Iron Circle and upcoming events (00:56)HighLevel automation software explained (03:22)Why HighLevel automations fail (07:45)Importance of owning your automation system (21:32)Warning about reliance on agency-built solutions (26:54)Conclusion (27:48)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping theyâll do their best and grow on their own?
Many gym owners donât have a structured plan to develop their coaches' skills or reward them for hitting performance benchmarks. But without a solid evaluation system, these gyms risk high turnover and stagnation (not to mention missed opportunities for growth).
In this episode, Tim and his fitness director, Zach, break down the "4x5 Performance Evaluation" tool that gyms worldwide are now adopting. This system allows coaches to be graded in four critical areas â teamwork, standards, client experience, and expertise â on a scale of 1 to 5, and it gives your coaches the possibility for continuous improvement.
Tim and Zach talk about the impact of this tool, how it helps coaches understand exactly what's expected of them, and how it can elevate both individual and team performance. They also explain why this approach makes all the difference in creating a sustainable, thriving business.
So, if youâre serious about helping your coaches grow, keeping them engaged, and ensuring your gym operations run smoothly, this episode is for you.
Tune in to learn in just 10 minutes how the 4x5 system can transform your gymâs coaching culture.
Let's dive in!
Key Takeaways:
Intro (00:00)4x5 performance evaluation tool for coaches (00:57)Four categories breakdown (02:24)Scoring system and potential for bonuses (04:23)Review process and development (08:25)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?
Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling.
It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director.
A strong director can oversee operations, manage staff, and drive growth â allowing you to focus on bigger-picture strategies. Without this role in place, you're stuck in the grind of everyday responsibilities, making it impossible to step away.
In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works.
They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it's like to manage operations, train staff, and drive sales â all responsibilities that once fell on Tim's shoulders.
Tune in as Tim and Zach share how they achieved both operational success and room for business growth.
Let's dive in!
Key Takeaways:
Intro (00:00)Why gym owners hold too much control (01:30)Directorâs duties: management, sales, operations (04:49)Empowering directors boosts business growth (09:09)Fitness directors must master communication with gym owners (11:27)Remove yourself from daily operations (13:41)Best DISC personality types â gym owners vs. fitness directors (15:24)Creating the right environment for a great fitness director (18:29)The key role of a competent director in selling your gym (24:11)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made â it's how much they'll cost you.
In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode â it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant.
Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he's learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments.
Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if theyâre truly ready to make those sacrifices.
If you feel the pressure of balancing success with personal life, Groverâs advice will make you think differently about how to handle it all, even when things seem overwhelming.
Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit.
Letâs dive into lessons you can use in both your business and your life.
Key Takeaways:
Intro (00:00)Grover shares a personal story about family sacrifices (01:55)The concept of obsession and winning (05:37)Can winning be taught or is it in your DNA? (07:50)The importance of embracing dark moments (09:00)Making your circle smaller as you grow more successful (19:34)Teaching children resilience and confidence (26:15)Celebrating wins (29:05)Setting goals and achieving unrealistic expectations (32:20)Closing remarks (36:29)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.
We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.
They didnât talk about the flashiest equipment or the most intense workouts â they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym run smoothly.
This time, Tim and Randy are talking about many topics covered at the Summit, and here are just a few of them:
Creating a gym design that makes you stand out from your competitorsBuilding systems that allow your business to grow without you being there 24/7Using emotional intelligence to lead your teamThe power of long-term financial strategies like infinite bankingWhy it's crucial to focus on profits â not just revenueWant to know how to turn your gym into a well-oiled machine? Join Tim and Randy and learn what the top gyms are doing differently and how you can implement these strategies in your gym business.
Tune in now!
Key Takeaways:
Intro (00:00)Growth Summit overview (00:45)Gym operating systems and marketing strategies (02:00)Real-time success stories from Summit attendees (04:16) The importance of celebrating success in business (05:57)Emotional intelligence in leadership (09:39)Leveraging gym design as a competitive advantage (12:48)Wealth-building strategies through real estate and infinite banking (14:46)Mindset and business success (22:00)The next Growth Summit in Nashville (25:00)Closing remarks (30:56)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Many gym owners are working harder than ever but feel like theyâre hitting a wall. Theyâve followed all the standard advice â worked longer hours, added more services, even joined mastermind groups â yet growth has stagnated.
Thatâs because working harder isnât always the answer.
At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, itâs time to find the open door. And sometimes, itâs not about doing more at all â itâs about changing your mindset.
In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why itâs crucial to surround yourself with people who are already where you want to be.
(Yeah, you already know â if youâre the smartest person in the room, youâre in the wrong room.)
They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies.
If youâre tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek.
Letâs dive in!
Key Takeaways:
Intro (00:00)Importance of mindset in business growth (00:58)Making quantum leaps instead of incremental progress (02:10)"Permission to think bigger" (03:38)Working differently vs. working harder (05:42)The mindset shift around money (07:53)Moving from self-employed to business owner mindset (13:44)How belief shapes your financial reality (17:56)Introduction to the Iron Circle (21:16)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. Theyâre trying everything â boot camps, large group training, offering every possible service under the sun â but theyâre still struggling.
Thatâs because more doesnât always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.
Itâs simple logic: when you pour your energy into what works â like semi-private training, where clients stay longer and pay more â you stop wasting time and resources on services that drain your business without bringing in revenue.
This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.
Thatâs exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.
Tune in and learn how to transform your gym into a profit machine by focusing on what works. Donât waste your energy on services that donât bring results â simplify to scale!
Key Takeaways:
Intro (00:00)Nashville Growth Summit and future events (01:27)Challenges in reaching a million-dollar gym revenue (02:38)Client retention - large group vs. semi-private (04:10)Importance of revenue per hour (07:02)Emotional attachment to services as a barrier (08:22)Surround yourself with successful people (10:51)Data drives better business decisions (14:43)Closing thoughts (20:12)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.
Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.
To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle.
In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success.
Tune in and start building a profitable, sustainable gym business today.
Letâs dive in!
Key Takeaways:
Intro (00:00)Recurring revenue is key (01:46)The problem with short-term sales tactics (03:38)The compounding effect of consistent revenue (07:05)The dangers of desperation (08:29)Why patience pays off in gym business (09:24)Avoiding shiny object syndrome (12:44)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
We all got into the gym business because we love fitness. So, itâs understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.
But thatâs also a trap many of us fall into â focusing on whatâs interesting rather than what makes an impact. Of course, itâs fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?
If we want real business growth, we need to start focusing on the business side â marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And thatâs exactly why most gym owners instinctively avoid them.
But thatâs exactly whatâs holding their business back.
To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business.
They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence.
Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward.
Letâs dive in!
Key Takeaways:
Intro (00:00)Recap of Perform Better Summit (00:45)Importance of business-focused sessions (02:28)Trainers vs. gym owners (04:40)Interest vs. business impact (05:50)The importance of understanding financials (09:30)Aligning decisions with business growth strategy (12:23)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
When was the last time you looked at your client retention rate?
Most gym owners donât remember because theyâre so focused on getting new members through the door that they hardly think about the ones slipping out the back.
But attrition is silently killing your business. Youâre constantly spending more on marketing just to replace members youâve lost, simply to break even â let alone grow your business, where you need to attract at least five more members than youâve just lost.
It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.
But wouldnât it be great if you only had to replace 5 members instead of 10 each month? Thatâs the topic of this weekâs episode.
Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back.
Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members.
Letâs dive in!
Key Takeaways:
Intro (00:00)Attrition vs. retention (01:10)Formula to calculate membership length and client lifetime value (03:54)Improving client retention through service delivery (05:22)Targeting the right type of clients for retention (08:20)Maintaining consistency in client experience (09:59)The impact of staffing changes (12:15)Challenges with providing extra services like yoga or spin classes (14:49)Communicating changes to members to avoid attrition (16:14)Making strategic changes like transitioning to semi-private models (18:47)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?
But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.
Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.
Why does this happen?
Fitness challenges actually shift your focus from building a sustainable business to merely surviving the next few months. They set you back from achieving a steady, predictable stream of income from clients who truly value what you do.
So, how can you build a gym filled with loyal, long-term clients who trust your expertise and are committed to their fitness journey with you?
Tune in to this episode as Tim and Randy discuss exactly that.
Join them as they reveal the dark side of fitness challenges and share strategies for creating a more sustainable, successful gym.
Letâs dive in!
Key Takeaways:
Intro (00:00)Difference between challenges and bracketed programs (01:10)Impact of challenges on business model (03:13)"Second slide customers" concept (07:02)Ethical concerns about fitness challenges (09:58)Long-term vs. short-term client value (12:28)Revenue patterns in challenge-based gyms (16:39)Closing thoughts on sustainable gym business models (18:11)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
â€We often do our best to build a strong community at our gyms. â€â€We host exciting holiday parties, plan fun events, and do everything we can for every clientâŠâŠ â€
â€Sounds great⊠but only if you're a client. â€
â€Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. â€
â€So, why is this happening? â€
â€Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. â€â€It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already). â€
â€The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable. â€
â€By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym. â€
â€Your gym isn't just a community center - it's a business, and you need to treat it that way. â€
â€Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way. â€
â€Let's dive in!
Key Takeaways:
Intro (00:00)Community events don't guarantee client retention (03:00)Emotional decisions can hurt your business (07:41)Price increases are necessary for business sustainability (09:51)Selective client retention strategy (14:34)Focus on core operations, not events (16:00)Additional Resources:
- Built to Win by Tim Lyons - Tim's new book, available here
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
"This canât be right!"
Every gym owner has heard this at least once from clients who check their BMI and see theyâre labeled as "overweight." This isnât only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.
Itâs clear that BMI is just a number that doesnât tell the whole story. And it makes us wonder if thereâs a better way to measure health.
Yes, there is!
In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym.
Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company.
InBodyâs technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey.
In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI).
It might sound like a clichĂ©, but you really donât want to miss this episode.
Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in todayâs fitness landscape.
Donât let your competition leave you behind â letâs dive in!
Key Takeaways:
Intro (00:00)Bradley Davieâs background and journey to InBody (00:54)Overview of InBody and its ecosystem (06:14)InBodyâs unique accuracy without empirical estimations (09:59)Shifting gym marketing from weight loss to muscle gain (15:06)Importance of interpreting and using InBody data (21:09)InBody Academy and continuous learning (27:15)Portable InBody devices for external marketing (34:44)Additional Resources:
ï»ż- Check out InBody
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
-
Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?
Well, maybe not forever, but definitely longer than you might think.
In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more.
Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle.
And his powerful service is stretch therapy. You might be skeptical â can something as simple as stretching truly be impactful?
Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing.
Curious?
Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses.
You donât want to miss so many valuable tips you can use in your own gym â letâs dive in!
Key Takeaways:
Intro (00:00)Background on Evans Armantrading Jr. (00:26)The skepticism and eventual acceptance of stretch therapy (02:12)Marketing advantages of offering stretch therapy (04:38)Business model and client conversion strategies (07:56)Profit potential and minimal time investment (12:35)Retention improvements through stretch therapy (18:41)Client acquisition â training vs. stretch therapy (21:43)Benefits of one-on-one stretch therapy sessions (26:00)Stretch therapy promotion on Growth Summit (30:30)Additional Resources:
- Unlock your gymâs potential with CNU Stretch
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Win an InBody 380 body composition scanner
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
- Montre plus
