Episodes
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Where can you automate systems? Where are processes breaking down? How do I achieve better time management? In this episode, Dr. Brianna Rhue shares how processes allow her to play more offense and less defense!
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Episodes manquant?
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Doctors have a love-hate relationship with online reviews. A positive review can be great marketing. A poor review can be damaging to the practice. Sometimes a practice earns that negative review, but there are also times there may have been a misunderstanding or the patient is not being true to the facts and the office feels compelled to reply. This might not be a problem in other industries, but healthcare has a thing called HIPAA!
Heather Irving, Director of Customer Success for Abyde, walks us through the Do's and Don'ts.
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You're never too young to start planning your retirement. But, how much money do you need to retire? In this mini-interview, Natalie Schmook of Hayes Wealth Advisers breaks down the main considerations and explains the “4% Rule”.
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In this episode I interview David Priemer, author of the bestselling book Sell the Way You Buy.
Whether it’s you or your staff, at some point we all hear, “Wow, that sounds expensive!”
David discusses how to respond with empathy and gain a better understanding of the patient's real concerns, which may or may not be price. -
Something most leaders have to navigate at some point, people on their team don’t always get along. Some if this is normal and manageable, but sometimes, if not properly managed, it becomes detrimental to the business and office culture. In this episode I interview workplace communication specialist Devon Climer, MA, CCC-SLP about this very common business leadership challenge. Learn more about Devon at devonclimer.com
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If people in your community described you, what would they say? She's an optometrist. He does eye exams. Or... something more indicative of a "brand"? For example, "She's the best doctor around for treating dry eye!"
How can you stand out in your community? In this episode, I ask Dr. Harbir Sian to apply what he's learned building a national brand to ODs wanting to enhance their brand on a local level. He shares what he calls his 3 Pillars of Branding.
What do YOU want to be known for in your community?
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In the current economic downturn marked by inflation and concerns over a looming recession, how should practice owners be handing money? Should they be reducing costs? Increasing revenues? Adam thinks one strategy is more financially beneficial than the other. Tune in to find out which one in this interview with Adam Cmejla, Founder & President of Integrated Planning and Wealth Management and host of 20/20 Money Podcast.
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Short interview with Ryan Gustus, OD, co-founder of LensQuote. Through their new service, Profit Assist, his company works with practices to move beyond simple pricing formulas and consider strategies that drive profitability and conversions.
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Interview with Dr. Rick Kattouf, OD turned professional bodybuilder and fitness guru.
While not all ODs aspire to be professional bodybuilders, most are not immune to professional or personal stress. With Rick’s background, I thought he would be a good person to ask about stress management.
The statistics on physician stress (including depression, anxiety, and even a suicide rate twice the normal population) is something we don’t talk about enough.
More about Rick: https://www.kattoufstore.com/
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I don't think most people would argue a connection between compassionate care and a positive healthcare experience, but Dr. Stephen Trzeciak (author of Compassionomics: The Revolutionary Scientific Evidence that Caring Makes a Difference), explored the science and research to offer conclusive evidence of the positive impact of compassion on not only the patient, but the provider as well.
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Most new optometry grads enter the workforce carrying a massive burden - DEBT! And lots of it. Combine that with the increased responsibilities of family, home, personal expenses and perhaps (gulp) taking out even more money to start ofr purchase a practice. If you're feeling underwater financially, Aaron gives a few tips on where to start. To stay on top of your financial situation, you can follow Aaron on the Facebook group ODs on Finance, and visit their website at odsonfinance.com.
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In this episode, we ask Dr. William Miller, author of Motivational Interviewing in Health Care: Helping Patients Change Behavior, about the most effective ways to get patients to change a behavior. Much of our effectiveness as clinicians is not tied to our ability to educate patients, it's tied to our ability to get them to take action on the information we provide, such as changing a negative behavior to improve their health or well-being.
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In this episode, we ask Dr. Kathleen Starr, author of Why We Resist: The Surprising Truths About Behavior Change, about how to overcome patient resistance. According to Dr. Starr, it's not that patients are good or bad, it's just human nature we're working with.
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According to Dr. Amanda Nanasy, optometrists should be seeing athletes whether they are sports vision specialists or not. In this video, Dr. Nanasy lays out a 5-step process for attracting more athletes to your practice. Learn more about Dr. Nanasy at Floridasportsvision.com and also check out Sportsvisionpros.com for tons of great resources you can use.
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A topic that comes up frequently in my conversations with doctors – opportunity cost. Doctors want more time for marketing, adding a specialty, staff training, etc. They get pulled in many directions that limit their ability to focus on important areas of growing the practice.
One of those "directions" is HIPAA compliance – very important, but not something that's going to grow a practice or differentiate you in the eyes of your patients.
In the interview, Matt DiBlasi (President of Abyde), shares his insights on HIPAA and strategies for improving office efficiencies.
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