Episodes
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Welcome to another episode of Career Memos! I am thrilled to welcome Allison Messner, the Co-Founder and CEO of Yardzen, an online landscape design platform. Allison’s career journey has taken her from PR to a budding tech startup, where she witnessed their growth from 10 to 200 employees.
In partnership with her husband Adam, Allison’s mission at Yardzen is to make landscape design beautiful and affordable for the everyday homeowner. She shares the wild way she came up with the idea, and what it was like to build her startup from the ground up. Hint: it was a lot of bootstrapping at first! Her advice and wisdom about raising capital and working with VCs is absolute gold, and there are so many takeaways in this conversation. Enjoy!
Did you enjoy today’s episode? Leave us a rating and review!
Learn more about Sarina here: https://withsarina.com/about
Yardzen
Careers at Yardzen
TechCrunch Disrupt
OpenDNS
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Chandra Caridi is the VP of Human Resources at Oatly, the delicious, go-to oat milk brand. Chandra shares about her career journey, how to build a strong workplace culture, and how she ended up at a fast-growing, trending company like Oatly by embracing failure and curiosity and welcoming the unknown.
Today, Oatly has over 165 employees and is widely known for having an incredible workplace culture. I’m thrilled to bring this conversation to you.
Did you enjoy today’s episode? Leave us a rating and review!
Learn more about Sarina here: https://withsarina.com/about
Oatly
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Episodes manquant?
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Claire Knebl is the VP of Brand at Ritual, a fan favorite company supporting women's health. Kicking off her multifaceted career as an Online Editorial Assistant at Teen Vogue and even working for Glossier in the early days, Claire’s career journey is so fascinating and she offers all of her insights of what it’s like to work for a fast-growing startup, plus many gems of career advice you won’t want to miss.
Did you enjoy today’s episode? Leave us a rating and review!
Learn more about Sarina here: https://withsarina.com/about
Claire would love to offer Career Memos listeners 20% off your first month of Ritual using the code CAREER20.
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If you’ve ever heard of the Enneagram and the Myers Briggs personality assessments, or just love learning and discovering new things about yourself, this episode is for you. Molly Owen’s career path went from a self-proclaimed aimless circle to becoming CEO and founder of one of the most scientifically-sound personality test companies, Truity.
With a passion for people, psychology, and problem-solving, Molly’s mission is to make personality tests that are reliable, affordable, and accurate. In this episode, you’ll learn how these fascinating assessments can offer you unique insights for your career path.
Did you enjoy today’s episode? Leave us a rating and review!
Learn more about Sarina here: https://withsarina.com/about
Truity
Career Personality Profiler
TypeFinder Assessment
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The Holland Code Test Is a Key Tool for New Job Seekers (and is free to take through June 2021 at this link)
My Guest Post on Truity’s Blog: How To Overcome Your Blind Spots by Enneagram Type
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Today I’m sitting down with Amanda Rosenberg, the Brand Director for Allergan Aesthetics, a leading pharmaceutical company that creates cutting-edge products in the area of medical aesthetics, such as Botox and cool sculpting. Amanda’s career has had elements of glamour that skyrocketed her from London to New York working at many different companies all grounded in beauty and fashion, and it’s also been dotted with multiple leaps, jumps, pivots, and risks, too.
Amanda has truly done it all, from PR, to communications, marketing, and brand and in this conversation you’ll learn how she navigated burnout, what the work culture is really like in New York, and how relationships and having many advocates in her corner helped build her career.
Did you enjoy today’s episode? Leave us a rating and review!
Learn more about Sarina here: https://withsarina.com/about
Allergan Aesthetics
Amanda’s LinkedIn Profile
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Seven years ago, Cherie Hoeger saw a real need for better reusable period care products – and after starting Saalt in 2018, it became clear how big that need really was.
In their second year, Saalt products were stocked in all Target stores nationwide. By their third, Saalt had reached eight figures in revenue! Their company has since donated more than 100,000 products to help women and girls worldwide and has funded 600,000 days of school for girls.
What’s noteworthy about Cherie’s story is that her background wasn’t in business. It was in writing. But she did have five daughters, and the news from relatives in Venezuela – that political instability was causing a pad and tampon shortage – kept her up at night. Wasn’t there a reusable product that could prevent girls in developing countries from missing school?
In this episode, Cherie takes us behind the scenes of starting this very successful company with her husband. For them, conducting the research and pinpointing their mission has been crucial, offering them fuel while navigating the ups and downs of entrepreneurship and helping them effectively create something that consumers wanted.
IN THIS EPISODE:
Cherie’s background as an English major, writer, and editor, and the conversation with her husband’s aunt in Venezuela that kept her up at night and provoked her to start Saalt The beginnings of the company, starting with the creation of a 3D CAD model of their first period cup, and how they differentiated themselves in a saturated market Their first years of business, which included a product recall and a buyer from Target who changed everything, helping them reach 8 figures in year three Becoming a B Corp-certified business: how to get certified, the impact it can have socially and environmentally, and the importance of mission for Gen Z/Millennial consumers Using market research to literally create a company that consumers wanted and the importance of surrounding yourself with other entrepreneursLINKS/RESOURCES MENTIONED:
Learn more about Saalt and the story of how the company came to be.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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Fearlessness in putting yourself out there is Adriana Carrig’s secret to success.
Adriana is the inspiring Founder and CEO of the Little Words Project, a community built on the back of bestselling affirmation bracelets worn by A-listers like Taylor Swift, Lance Bass, and Alicia Keys.
After years of bullying, Adriana was inspired to launch her jewelry company as a way to build sisterhood in her college sorority. After college, the Little Words Project was intentionally built without capital by listening to her gut, the market, and her brand’s impact-driven values.
Sometimes it can be uncomfortable putting yourself out there, but discomfort is where growth happens. You never know who is going to get you into what space. You never know who is going to be interested in your product.
This conversation with Adriana is incredibly powerful as she weaves in stories of resilience and empowerment and insights around motherhood and entrepreneurship. The result of her hard work isn’t just a business, but an entire community built on kindness and self-love.
IN THIS EPISODE:
The origins of the Little Words Project in Adriana’s college sorority, which was then a side hustle that she worked on in her parents’ basement Getting the business “on sale” by hiring friends to help her with her website and create video content – and why she wouldn’t change those first steps even 10 years later “Baby stepping” her way into working at her business full-time and only growing when it was necessary, hiring her first employees carefully and strategically Allowing all the imperfect moments to be seen on their social media accounts and the impact this had on the Little Words Project community How to find the right people who can give you confidence in your business and help champion your brand, plus the importance of putting yourself out thereLINKS/RESOURCES MENTIONED:
Join the Little Words Project community and shop their bestselling jewelry.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast. -
Slow and steady is the BEST way to build a business, laying the foundation brick-by-brick.
Sabena Suri is the co-founder and board member of BOXFOX, an ecommerce gifting destination, curating elevated, thematic boxes for all occasions. The company is tremendously successful, and yet, Sabena and her co-founders never raised capital. Instead, they learned to wear lots of hats and built their business slowly with no outside forces dictating the direction.
After 8 years, Sabena made a bold and unconventional decision to pivot and step down from BOXFOX, realizing her “zone of genius” is actually in establishing the foundations for a new business from scratch.
Today, Sabena takes us on her fascinating career journey: her early experiences, what it was like to grow BOXFOX with friends, and the work she’s done since. She shells out great advice for fellow entrepreneurs, from the importance of being open, to knowing when it’s time for something new.
IN THIS EPISODE:
Sabena’s early work experience writing for CNET and working as an associate at Ogilvy and Mather, where she became fast friends with one of her future co-founders The benefit of focusing on problems instead of products and the birth of BOXFOX, a curated platform for gifting Sabena’s advice for deciding whether to start a company with a co-founder, plus things to consider, from your vision and commitment, to the skills you each have Why BOXFOX decided to not raise capital (an unconventional decision!) – and advice for entrepreneurs going that route Leaving a thriving company in order to pivot, pursue personal growth, and find more opportunities that enable you to use your “zone of genius”LINKS/RESOURCES MENTIONED:
Check out BOXFOX’s elevated gifting options on their website.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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What is it actually like to be a co-founder of multiple companies? Today’s guest Stephanie Cartin is spilling her secrets as a multi-passionate entrepreneur and how she went from selling Girl Scout cookies to launching her first company, Socialfly, a full-service social media marketing agency.
Stephanie has so much wisdom to offer in this episode from how she positioned herself as a thought leader to attain clients to why she hired senior talent as soon as possible (this will help your business grow faster!). She also delves into how to use angel investing to your advantage.
Besides Socialfly, Stephanie is also the co-founder of Markid, a marketplace for parents selling pre-loved items, Pearl Influential Capital, an investing community helping female founders raise capital, and Entreprenista, an online membership and podcast for women entrepreneurs.
If you are starting or growing a business, this conversation is jam-packed with fascinating stories and tips!
IN THIS EPISODE:
Stephanie’s foray into entrepreneurship (selling Girl Scout cookies and Beanie Babies), her time at Cornell University, and the Disney Vacation Club that inspired her career Being at the forefront of using social media for marketing, which inspired the first business she co-founded with her business partner, Courtney Spritzer The benefits of bringing senior talent on early in the business as consultants instead of full-time junior talent Focusing on what YOU are really great at in your business and partnering or hiring people who can execute what THEY are great at Entreprenista, which started as a business podcast that turned into a membership community and media platform that provides content and tools for founders and leaders Balancing entrepreneurship and motherhood (and Stephanie’s favorite tool to manage it all, the Big A## Calendar)LINKS/RESOURCES MENTIONED:
Are you starting a business and still in the trenches? Check out Entreprenista, an online community for founders who are looking to make meaningful connections that will lead to business growth and success, and listen to the Entreprenista Podcast.
Stephanie is also the co-founder of Socialfly, Markid, and Pearl Influential Capital.
Want to learn more about raising capital? Be sure to check out Episode 39 of Career Memos featuring Annie Evans.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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What does it look like to disrupt an industry? Jennifer Ross is giving us a behind the scenes peek into her journey of launching Swoon, an innovative line of zero-sugar iced teas and lemonades.
Diagnosed with Type 1 diabetes as a child, much of her motivation for starting the company stemmed from a desire for better sugar-free drink options, for the “young Jens” out there.
In this episode, you’ll hear how Swoon came to be, from coming up with the formula, building a proof of concept, and going door to door to sell it. Now, Swoon is available nationwide!
Jennifer also shares what it’s like running a successful F&B company alongside her friend, Co-Founder, and Co-CEO Cristina Ros Blankfein, and she offers great advice for aspiring founders who have a similar dream of breaking into the food and beverage space.
Before Jennifer became an entrepreneur, she had very little experience in the food and beverage industry – and yet, she credits her previous jobs in banking and operations for teaching her the skills she uses today. It doesn’t matter where you start. No matter the job, no matter the industry, there’s always something you can take with you to your next career or business venture.
IN THIS EPISODE:
Jennifer’s career highlights, from Goldman Sachs, FanVision, Harvard Business School, and the cocktail mixing company she started with her partner, Cristina Ros Blankfein How Jennifer and Cristina navigated the crowded food and beverage space in New York by starting small, testing the market, and getting customer feedback early on The idea and origins of Swoon, a company that produces sugar-free lemonade and iced tea from monk fruit-based syrup What to look for in a Co-Founder and Co-CEO, and the value of working with people who think differently than you Working at a large company where roles are fixed vs. a small company where you have your hands in everythingLINKS/RESOURCES MENTIONED:
You can find Swoon at Whole Foods, at your local grocery stores, at select Targets, Amazon, and on their website.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast. -
Most startups fail, but, as today’s guest Jessica Chang reminds us, it’s what you do with the failure that matters. What can you learn from the experience? What will you do better next time?
Jessica is the CEO and Co-Founder of Upwards, the largest childcare network in the United States, which connects families with trusted providers through an online marketplace and partners with government entities to improve access to sponsored care.
Upwards experienced major challenges during the pandemic, losing 90% of their revenue overnight! While they made major cuts and pivots to survive, they came out stronger than ever with a new business model and product.
In this episode, Jessica shares her inspiring story about co-founding Upwards, how she compartmentalizes her time as a Mom, her motivation to work 12 hours a day, plus her advice for fellow co-founders (especially co-founders who are parents!)
At the end of the day, she says it’s not the hardest-working person who wins – it’s the person who is the smartest with their time.
IN THIS EPISODE:
Jessica’s background in finance and the pivotal turning point that made her change paths out of finance and into entrepreneurship Her efforts to learn about the childcare industry’s biggest problems, which involved interviewing 200+ providers and becoming a preschool owner/operator while pregnant Why the loneliness of entrepreneurship inspired Jessica to bring on co-founders, how they work together, and what each of their strengths are The pandemic’s effect on Upwards, dropping 90% of revenues overnight, and how they got through it by making cuts and creating a new product How Jessica balances parenthood and being a Mom, the value of compartmentalizing time, and the importance of having a WHY during very difficult daysLINKS/RESOURCES MENTIONED:
Learn more about Jessica Chang’s company, Upwards (formerly WeeCare), which is the largest childcare network in the United States.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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Pivoting a business is a risky and difficult decision to make. How do you know it’s the right choice? Today’s guest, Amira Rasool, says you’ve got to listen to the market, to the people around you, and most importantly, to your gut.
Amira is the founder and CEO of The Folklore Group, a supply chain software company that helps retailers access underrepresented brands, particularly from untapped markets in Africa, South America, Asia, and the Caribbean.
She’s been taking business risks since she was a teenager, when she’d skip school to attend New York Fashion Week. In college, she interned at various fashion magazines and launched an online thrift store called Midnight Marauders. When it came time to start her own business, her inspiration came during a trip to Cape Town.
Amira shares all the details of the origin story of Folklore and the MAJOR pivot she made in 2022, turning Folklore into a solely B2B business – and how this has allowed her to build something she is passionate about that supports underrepresented people all over the world.
IN THIS EPISODE:
Amira’s beginning in the fashion space: her blog, fashion magazine internships (Women’s Wear Daily, Marie Clare, V Magazine) and her online thrift store Warm introductions and building trusting relationships, which Amira accessed by being a member of the press and through Techstars How Amira leveraged Techstars to build relationships and get the intros she needed in order to raise $1.7 million in pre-seed funding Direct-to-consumer vs. business-to-business – how Folklore tried to do both at first, but eventually pivoted to focus on B2B in 2022 The impact the murder of George Floyd had on demand for Black designers, including those that Folklore worked with
LINKS/RESOURCES MENTIONEDLearn about the work Amira is doing at The Folklore Group and The Folklore Connect, a premium B2B wholesale platform.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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When Victoria Thain Gioia co-founded Perelel Health, she was a self-proclaimed “Type A Millennial Mom” who wanted better maternal supplements – especially after her daughter was born with a nutritional deficiency.
Within 6 weeks of launching, Perelel was shipping to all 50 states! She thinks part of the company’s success is due to their ability to make moms feel seen through every step of their pregnancy – and during pregnancy loss, too.
In this episode, Victoria talks in-depth about what it’s like to run a company with her co-founder and co-CEO, Alex Taylor. Defined roles and communication, both about professional and personal matters, has helped them have tough conversations with a deeper understanding of what the other person is going through.
There were a lot of risks involved with starting Perelel, and Victoria is a self-described “risk-averse” person. But just like with having kids, there never is a perfect time. If you feel passionate about it, you just have to do it and get through, one bite at a time.
Victoria’s career journey, from merchandising at J.Crew, investment banking, and then business school – and her mission to create better supplements after her daughter was born with a cleft lip How Perelel broke through the noise of maternal supplements through authenticity and making moms feel seen and were shipping to all 50 states within 6 weeks of launching Inside Victoria and Alex’s partnership, including their clearly defined roles and how they navigate tough conversations How Victoria built warm relationships with seed investors early on – and using this feedback to propel the company forward The unexpected challenges Victoria and Alex faced with funding and bootstrapping at the beginning of the pandemic
IN THIS EPISODE:LINKS/RESOURCES MENTIONED
Learn more about the company Victoria Thain Gioia founded with her co-CEO Alex Taylor, Perelel Health.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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What are you good at? What is your “secret sauce?” And more importantly, what are you not good at? What should you get help with so your company can grow?
These are some of the questions posed by today’s guest, Nicole Wegman, the founder and CEO of Ring Concierge, one of the fastest-growing fine jewelry companies in America, which focuses on designs for women, by women.
Nicole founded her company with just a $2,000 investment in 2013 after ring shopping with her now husband in the Diamond District in Manhattan. At the time, it seemed like every other jeweler was an antiquated, generational, family-run business. Few had any kind of ecommerce presence or understood millennial shopping behavior.
I’m excited for you to hear Nicole’s journey of self-funding her business, to growing a team and how she became profitable. She’s done some pretty badass stuff, and is full of great advice for all the founders out there.
IN THIS EPISODE:
Nicole’s background in the fashion industry (majoring in fiber science and apparel design at Cornell, then working at Macy’s and Bloomingdale’s) and how she fell into the jewelry world How starting things very small and investing profits back into the business each year allowed Ring Concierge to be fiscally responsible, privately-held, and self-funded How Nicole acquired office space, grew to a team of 60, and became one of the first in her industry to utilize Instagram The pros and cons of starting a business with funding vs. without, and the power of transparency The magic of hiring people who can help you with the aspects of the business you’re not comfortable with, and the importance of relying on your gut Why Nicole hired a CMO, and how she’s thinking about leveraging other social media platforms to create a Gen-Z funnel
LINKS/RESOURCES MENTIONEDConnect with Nicole on LinkedIn. You can follow Ring Concierge on Instagram and check out their website!
Nicole also recommends The Lean Startup by Eric Ries, which is what she read when she started her business.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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Henley Vazquez, co-founder of Fora, is creating opportunities and jobs for people who love travel and want to turn their passion into income.
One of the worst pieces of advice she received early in her career was to hire a certain kind of person. When you do that, your company becomes an echo chamber, where everyone has the same expertise. There’s no diversity. So when she launched Fora, a modern travel agency helping people plan their dream trips, she started it with two co-founders, each offering a different level of expertise.
In today’s episode, Henley talks in depth about the importance of relationships in a company – between the leadership, staff, and investors – and gives us a peek behind the curtain into her thoughts on failure.
Plus, she shares the ups and downs she’s experienced as a founder, from having to close a company amidst a worldwide pandemic, to finally starting something that has meaning to her.
Henley’s growing up experience on a Virginia farm, attending Princeton, taking a job at Town and Country, and eventually finding her way into the travel industry Getting comfortable with being uncomfortable (and the idea you can learn anything by getting on the bike and pedaling) How Henley started her own travel agency, Passported, in 2014, and the decision to shut it down in the midst of the pandemic The intricacies of travel advising, including its similarities to real estate and what it takes to become an advisor How Henley pivoted her career and started Fora with two co-founders, each with clear expertise and roles (from tech, to business, to travel), which took the burden off launching a business solely on her own Starting a company “from her bootstraps” vs. going the venture capital route, and the importance of getting answers fast so you can get to that “yes” so much faster
IN THIS EPISODE:
LINKS/RESOURCES MENTIONEDFollow Henley on Instagram and learn about her company Fora. If you want to turn your travel obsession into your next career move, you can also join the waitlist to become a travel advisor (P.S. Use code CareerMemos to get to the front of the list)!
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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What do you want your life to look like? Can you imagine it? Can you picture yourself there?
According to today’s guest Kat Garcia, imagination has been instrumental in getting her to where she is today – from television actress to co-founder and co-CEO of Ground, an AI-powered assistant for brand owners and growth marketers.
Kat began working at 14, when she was cast in a show. To be a successful actress, Kat says you have to be relentless, and you have to have a strong imagination. As adults, it can be hard to protect our imaginations. There are so many variables coming at you, and so many brilliant people don’t take the leap!
Her advice? Lay out your fears. Our fears are valid, and if you’re acting from a place of constraint, you’ll never be honest with yourself. It’s okay to consider different options. What are you afraid of? And what are the steps you need to take to succeed?
IN THIS EPISODE:
Kat’s background as a television actress during her teenage years, which helped propel her into the corporate world The relentlessness required of acting that served Kat later on in her career – she became well practiced at not taking “no” for an answer Kat’s journey to co-founding Ground, from being selected by the startup accelerator Techstars, to a 3-hour conversation with her co-CEO before taking the plunge The importance of imagination and visualization, from filling in holes to imagining ourselves in certain places despite the fears we may have How Kat’s network eventually led her to where she is today, plus, her advice for potential founders and people who are in the thick of itLINKS/RESOURCES MENTIONED
Kat Garcia is the co-founder and co-CEO of Ground. Learn more about Ground’s powerful AI tools on their website and their upcoming collaboration with the Tory Burch Foundation.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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If you’re ready to leverage your influence at work and make a serious impact, you’ll love this conversation with Mary Sheehan, who held a long-time Product Marketing role at Google before becoming a Marketing Lead at Adobe.
Mary shares so many gems of wisdom about growing your leadership muscle on a team, how she built up her product marketing expertise and why she finds it valuable to oscillate between larger companies and startups.
You’ll also hear about her podcast, Women In Product Marketing, and how it’s served as a passion project to give back and be a mentor to others in the industry. Enjoy!
LINKS/RESOURCES MENTIONED
Adobe
Careers at Adobe
Listen to Mary’s Podcast, Women In Product Marketing
Sharebird, Mary’s peer-to-peer networking company for product marketers
The Three Signs of a Miserable Job by Patrick Lencioni
Pivot: The Only Move That Matters Is Your Next One by Jenny Blake
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As a huge fan of sci-fi fantasy novels, Chelsea Maclin has always been fascinated by artificial intelligence. And today, she’s the Chief Marketing Officer at Lunchclub, an AI-powered social networking platform for professionals that engineers incredible connections and conversations to help you build your network around the world. If you’ve been listening to Career Memos for awhile, you know how much I value the art of networking and why it’s so important.
Chelsea’s career journey is fascinating. She worked her way up to leading the publisher development team at influencer platform rewardStyle before joining Bumble as a Director of Marketing when they were just a team of 6 or 7. We talk about the rewarding phases of early stage startups, her day in the life as a CMO, how she’s built her team, and why Twitter is an amazing place to start building your network. Enjoy!
Lunchclub
Careers at Lunchclub
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Jiggy is a DTC brand for beautiful puzzles featuring the designs of emerging female artists. Founder & CEO Kaylin Marcotte was inspired to launch Jiggy after enjoying the ritual of finishing a puzzle week after week, but finding the designs dated and ordinary. Self-care was heating up, and it was the ultimate way for her to find presence and unwind without the glare of screens and technology.
As the first employee for trending newsletter company theSkimm, Kaylin quickly caught the entrepreneurial bug, and after bootstrapping Jiggy for awhile, she landed an amazing opportunity to pitch the sharks on Shark Tank at the beginning of the pandemic.
Kaylin shares the behind the scenes details of what it was like to be on the show during the beginning of the pandemic, how she prepared for the influx of attention, and what came out of it, along with the importance of taking bets on yourself. I know you’ll enjoy hearing her story today.
LINKS/RESOURCES MENTIONED
Jiggy
Follow @jiggypuzzles on Instagram
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Michelle Arnau is the CEO & Co-Founder of Rowan, the first of its kind clean beauty brand for dogs. Disrupting a category that was previously uninspired and desperately seeking change, Michelle went from launching with just 5 products to getting features in Sunset and goop and raising a seed round just a few months in.
Learn how 11 years at method shaped Michelle’s career journey and honed her leadership skills and style, and the importance of having trusted mentors early on.
Michelle describes what it was like to raise capital for the first time and shares so many helpful tips about pitch decks, tapping into the investor community, and how to find the right investor. This conversation is jam-packed with so much inspiration! Enjoy.
LINKS/RESOURCES MENTIONED
Rowan
Follow Rowan on Instagram
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