Episodes
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In this episode I had the pleasure of chatting with John Malanca.
John is the founder of The United Patients group, and host of his own podcast “Be Informed, Be well”.
In the episode, we talk about the gap of knowledge that exists about cannabis treatment among medical professionals.
We also talk about how cannabis seems to be effective for certain types of cancer and diseased states.
Lastly we also chat all about the the importance of having a medical cannabis infrastructure for patients.
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Daniela is a search engine optimization consultant and managing director for Findable Digital Marketing.
In the episode we talk about:
SEO and social media best practices for cannabis brands,
The battle for the front page - how cannabis companies use SEO and google ads to gain visibility
How strict advertising laws make it harder for legal brands to compete
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Episodes manquant?
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Ashleigh is the founder and CEO of woman focused medical cannabis community, SheCann.
In the episode, we discuss:
Navigating the medical system and treating medical cannabis like a tool in your toolkit. (13:16)
The importance of keeping distinct medical and adult use channels. (17:36)
How the SheCann community is helping empower women through medical cannabis education. (28:20)
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In this episode I’ll be interviewing Angelina Blessed. Angelina is a 13 year Muay Thai veteran, and CEO of Athlete Focused Cannabis Brand: Blessed Edibles
In the episode we chat about Angelina’s 13 year Muay Thai fighting career, and the interesting the overlap between cultures in cannabis and fighting sports
From focus, to recovery to neuroprotection, why chat a little bit about how more and more athletes are adopting cannabis products into their regimens.
We also talk about the lead up and genesis of Angelina’s athlete focused cannabis company, and the lack of healthy cannabis edible products on the market.
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Episode 18. with Dr. Ivan C. is now live!
Ivan has a PhD in plant science, a masters in Ethnobotany and over 15 years of experience in the cannabis industry. Today Ivan is working as the Chief Psychedelic Officer at HAVN Life, doing psilocybin cultivation research.
We start by talking about Ivan’s experience in the cannabis industry and how he got involved into psychedelic research (3:11).
We talk all about ethnobotany, the study on how plants and humans interact (4:56).
We also talk all about the pillars of the psychedelic experience (10:30), importance of set and setting (25:27), and the promising research on psychedelics and mental health (34:07).
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Afshin is the CEO of RCU - Responsible Cannabis Use, and Stori.
In the episode we talk about building an industry from scratch (2:47), and take a look back on how Canada approached legalization (7:31).
We also talk about to cater to new age consumers and how the 10mg cap might have been a good place to start (25:49).
Lastly, we also talk responsible cannabis use, destigmatization, and the origins of Afshin’s company, Stori (29:07).
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Kyle Hewitt started as a territory manager for cannabis company Ace Valley, who recently got acquired by cannabis giant Canopy Growth.
In the episode we talk about how the beer company Ace Hill started a cannabis brand that eventually got bought out by Canopy Growth (4:45).
We also chat standing out as a cannabis brand (8:39) and the important role territory reps play in how brands communicate with consumers (11:11).
And we talk about cannabis beverages in the industry (19:30) and how to create a welcoming retail experience (30:11).
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Casey is the founder and CEO of Budtenders Association and co-founder of Budtender's Choice.
In the episode, we talk about the important role that budtenders play in the industry and how the Budtenders Association is helping set them up for success.
We also talk Casey's journey moving to Canada and getting started in the industry as a budtender in 2016.
We also chat consumption lounges, nomenclature and how cannabis culture differs in between companies.
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Justin is a former professional performance coach in the NHL and he's a founder of Own it where he helps athletes and professionals maximize their performance through sleep, bio data and lifestyle optimization.
In the episode we talk about:
What quality sleep looks like and how that's going to affect your energy levels and performance.
We talk about the use of painkillers in professional sports and how there's an increasing popularity among athletes for cannabis and psychedelic use.
We also talk entrepreneurship, mentorship, paving your own path and what an unconventional career path might look like.
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Len May is the CEO of EndoCanna Health, a biotechnology company that can tailor cannabinoid recommendations to your DNA.
In episode we talked about how people can get vastly different experiences with the same strain and how it all has to do with your epigenetics and your DNA.
We talk about where the terms indica and sativa came from, how how we may approach a new way to name them.
We also talk about the pharmaceuticalization of the cannabis industry and how our best approach may be looking at it as a supplement.
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In this episode I’m interviewing Quinn Shiskin. Quinn is the Director of Products and Innovation at Valens, a global leader in extraction and cannabis product development.
This episode is all about extracts 101: We first chat about extract basics like winterization, the difference between a shatter and bubble hash, and what makes the “live” in live extracts.
We talk all about the new age of cannabis extracts like Valens’ own rapid onset technology, and how consumer demand is shifting towards more new forms of extracts.
We also talk about the future of cannabis extracts, from minor cannabinoids to harnessing terpenes and what it might mean for CBD to be classified as a consumer health product.
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Bridging the gap from bong to boardroom, Brett is the CEO of cannabis consulting agency Good Highdeas, VP of Corporate Initiatives for a blockchain and cryptocurrency company called Multichain Ventures and Co-Host of the CannaBS Detector Podcast.
In the episode we talk about the challenges of profiting on your passions, define the OGs and the Chads and how they should meet in the middle in order to succeed.
We get to the roots of insane stock valuations, shady M&A’s and how certain players have built a house of cards out of the legal cannabis industry.
We also talk about cannabis finance, blockchain and a potential shift towards traditional unit economics come legalization.
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In this episode I have the absolute pleasure of interviewing Dr. Blake Pearson. Dr. Pearson is a board certified physician, recognized expert in cannabinoid medicine and founder of both Greenly Health and Pearson Health Clinics.
In the episode we talk about the current state of medical cannabis in Canada (4:43), and the importance of a holistic approach vs self medicating (16:58).
We also talk about the complex issue of cannabis coverage, and why the patients that need it most are being left out to dry (20:19).
We also talk about the current western prescription model and how medical cannabis is helping patents move away from polypharmacy(34:33).
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Jordan is a bestselling author, James Beard nominated chef and host of his own podcast called In The Weeds.
In the episode, Jordan opens up about his lifelong battle with psoriasis and what dermatology and cannabis have in common (Spoiler: it's trial and error) (10:54).
We also talk about how his life changed when he removed wheat, dairy and refined sugar in his diet and how ridiculous it is that there's a lack of healthy cannabis edibles on the market (17:06).
We also chat about how to set up a cannabis dinner party for success and the importance of making sure your infused dishes are homogeneous (26:19).
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Shahbaaz spent 7 years working at Salesforce, and dove headfirst into the cannabis industry with Lift n Co in 2018. Now, Shahbaaz is the Canadian Sales Leader for cannabis e-commerce platform Dutchie, and is also a founding member of the Ontario Cannabis Policy Council.
In the episode dive into what he learned about sales and leadership at salesforce, and how he quickly discovered just how different the cannabis industry operates (10:41).
We also talk about how fierce retail competition is becoming, and how retailers can leverage technology stacks to get out ahead (24:10).
And finally we also talk about the importance in investing in your people as a cannabis company, and how licensed producers can bridge the gap between bud tenders and consumers (34:23).
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Tanner is an activist, environmentalist and entrepreneur who used his success to fund the documentary, The Need to Grow, outlining agriculture innovation and the shortage of farmable soil. He is now the CEO of cannabis licensed producer Stewart Farms, who are making strides in sustainable packaging and eco-friendly farming techniques.
In the episode we discuss:
Tanner's experience as an entrepreneur, and how he's bringing his entrepreneurial spirit back to New Brunswick (11:06)
From Arugula to Cannabis, how Stewart Farms is paving the way in sustainable aquaponic farming (17:47)
The abundance of plastic in cannabis packaging (20:54) and why sustainability is so expensive (29:56)
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Jeffrey brings years of experience in advertising research and consumer insights working at companies like the New York Times, Twitter, and Google, and is now the CEO of cannabis data analytics company, Pistil Data.
In the episode we talk about:
The elusive canna-curious consumers profitable, and how the 80/20 principle applies in cannabis consumers (17:30)
We talk about how brands can successfully compete, and how price:quality ratio still dominate California retail (21:44)
We also talk about the lack of cannabis data due to it’s illegality, and how to make use of a sea of consumer information (23:26)
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Lauren is a best selling author who just launched two books under Snoop Dogg’s media outlet, Merry Jane. The two books are The CBD Solution: wellness, and The CBD Solution: living.
In the episode, we talk about:
How Lauren switched careers from business, to cooking to writing (1:00)
Confusing CBD laws and regulations (15:24)
The Benefits of CBD and how to use it with intent (19:36)
The therapeutic value of THC and the stigma that it still holds (27:40)
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Andrew is a wine scholar, educator, content creator, and author of his new book “Terpenes for Wellbeing”.
In the episode we talk about:
Andrew’s early experience in the cannabis industry, and how the legal market has room to grow. (4:34)
We talk about cannabis pairing with wines and beer (17:07)
We also talk about how passionate chefs are paving the way for cannabis dining, cuisine and high end events. (28:24)
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Joining me in the episode is Cannara Biotech's CFO, Nicholas Sosiak.
In the episode we talk about:
The battle between Suits and Legacy Growers and how the best companies have them working in harmony together (7:20)
The problems of having saturated genetics in the market, and how Cannara Biotech is standing out (14:36)
How cannabis culture differs in Quebec, and why they were relatively slow to adopt cannabis 2.0 products (17:36)
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