Episodes

  • Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.

    ✅ What you’ll learn:

    How to optimize PPC ads for real estate investors
    The impact of location targeting on lead quality and cost-per-click
    Proven strategies like nightlight targeting and tiered location setups
    The power of hyper-local ad copy for higher conversions

    Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

    🎯 Don’t miss these game-changing tips for real estate PPC success!

    📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/

    💬 Let us know your thoughts or questions in the comments!

    Timestamps:

    00:00 Welcome and Intro
    03:12 Why Most PPC Marketers Fail
    07:45 Mistake 1: Going Too Broad
    15:10 Mistake 2: Going Too Narrow
    22:30 Nightlights Targeting Explained
    28:45 Mistake 3: Ignoring Google Settings
    33:10 Mistake 4: Missing Negative Keywords
    38:15 Mistake 5: Generic Ad Copy
    42:10 Mistake 6: High vs. Low-Value Segmentation
    46:05 Final Thoughts and Toolkit Offer

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.

    Timestamps

    00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist
    05:10 The Unique Power of TV Ads for High-Quality Leads
    12:35 Breaking Down the True Costs and ROI of TV Advertising
    18:40 Building Lasting Brand Authority Through TV
    24:55 Why TV is an Overlooked Asset for Investors
    30:25 First-Party Marketing: How TV Reinforces Brand Ownership
    38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle
    46:20 Real Estate Marketing Myths Debunked
    53:00 Final Takeaways and How to Connect with Luke


    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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  • Learn how Tony Javier's TV advertising strategy transformed his real estate investor business, leading to an influx of inbound leads and increased marketing success. If you're looking to grow your real estate business, this video is a must-watch!

    In this episode, Brandon Bateman sits down with veteran real estate investor Tony Javier to unpack how a chance encounter at a poker game led him to pioneer a TV advertising approach that revolutionized his business. Forget the outdated notion that TV is just a branding play - Tony shares the concrete strategies he used to generate an avalanche of high-quality, inbound leads from television.

    Dive into the details of Tony's journey, from his early struggles with the wrong hires and marketing channels to his discovery of TV's unparalleled power to establish credibility and drive qualified prospects straight to his door. Explore the unique challenges of tracking and attributing TV leads, and why Tony views it as an essential part of his comprehensive marketing mix - even when the ROI doesn't always top his other channels.

    Listeners will walk away with a treasure trove of hard-won lessons Tony has accumulated over his 23 years in real estate. From hiring the right people to cultivating an abundance mindset, this episode offers a master class in building a scalable, sustainable investing business. Whether you're a seasoned pro or just starting your journey, prepare to have your assumptions about TV marketing completely upended.

    Timestamps:

    0:00 - Introduction
    2:20 - Tony's backstory: From struggling real estate investor to TV advertising pioneer
    10:00 - The poker game meeting that sparked Tony's TV advertising revolution 16:40 - Tackling the unique challenges of measuring TV lead attribution
    23:30 - Tony's holistic marketing approach and the critical role of TV
    29:45 - Invaluable lessons from 23 years in real estate investing
    32:50 - How to connect with Tony and learn more




    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • As a real estate investor, it’s easy to feel overwhelmed, stuck in the grind, and struggle to find balance.

    In this episode of the Collective Clicks Podcast, your host Brandon Bateman sits down with Rafael Cortez to dive deep into the journey from hustle to freedom. Rafael shares his story, from firefighting to launching successful businesses in real estate and organizational psychology, highlighting the pivotal role of systems and processes.

    You will learn how he turned chaos into consistency by focusing on extreme ownership, curiosity, and sustainable growth.

    These actionable insights are the recipe for creating a self-sustaining business, avoiding burnout, and scaling with purpose. Perfect for real estate investors and business owners looking to achieve more freedom in their lives and work. Tune in to uncover the real strategies for turning a high-stress hustle into a thriving business that works for you.

    Episodes ⬇️
    - 0:00 - Welcome and Introduction
    - 2:30 - Rafael’s Real Estate Beginnings
    - 6:15 - The Big Shift: From Firefighter to Founder
    - 10:02 - Starting in Real Estate: The First Flip
    - 15:18 - Building Pulse Capital
    - 18:45 - Real Estate Meets Organizational Psychology
    - 23:07 - The Cost of Burnout
    - 27:34 - Systems and Processes: Key to Freedom
    - 31:48 - The Power of Extreme Ownership
    - 35:22 - Why Curiosity Matters in Business
    - 39:10 - Balancing Success with Lifestyle
    - 42:30 - Final Thoughts and Advice

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Learn how Victor Ravichuk went from a nurse to real estate millionaire! Discover proven strategies for real estate investing, wholesaling, and PPC lead generation as Victor shares his powerful journey in this episode. With insights on team building, mindset, and key industry tactics, this podcast is packed with actionable advice for aspiring investors and real estate pros alike.

    Tune in to discover:

    - Victor’s journey from zero to success
    - Game-changing insights into wholesaling, PPC, and cold calling
    - How to build a top-performing sales team

    🔔 Hit subscribe and don’t miss Victor’s inspiring and invaluable story

    Sections:

    - 0:00 - Victor Ravichuk’s Path from Nurse to Real Estate Mogul
    - 2:15 - The Immigrant Experience: Victor’s Fresh Start in the U.S.
    - 5:30 - From Pediatric Nurse to Real Estate Entrepreneur
    - 11:05 - Wholesaling Basics & Success Without Big Capital
    - 15:20 - Leaving Nursing to Pursue Real Estate Full-Time
    - 19:45 - Wholesaling Success: Victor’s Initial Wins
    - 22:30 - The Power of PPC: Quality vs. Quantity in Lead Generation
    - 26:15 - Cold Calling Challenges and the Importance of Focus
    - 29:50 - 2022 Real Estate Crash: Hard Lessons Learned
    - 33:15 - Building a Winning Team: Victor’s Strategy
    - 36:10 - Advice for New Investors: Key Takeaways
    - 38:05 - Final Thoughts & How to Connect with Victor

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Learn how these Land Investors went from $0 to 7 figures with their Pebble Co business. Discover their real estate investing secrets and how they reached millionaire status through strategic CRM use and real estate leadership. If you're looking to grow your real estate business, this video is a must-watch!

    Discover how Pebble CRM co-founders Jesse and Kevin transformed their land investing challenges into a revolutionary software solution that's reshaping the real estate tech landscape. From managing deals across continents to scaling a SaaS startup during the pandemic, this episode reveals the untold story behind one of real estate's fastest-growing CRM platforms.

    Perfect for land investors looking to scale, real estate tech entrepreneurs seeking inspiration, and business builders wanting to learn from those who've successfully navigated the SaaS startup journey. Get insider insights on automating land deals, building effective investment systems, and scaling real estate operations with modern technology.

    Timestamps:
    0:00 From Land Investors to Tech Founders
    3:42 Building Pebble During the Pandemic
    7:15 The Million-Dollar Decision
    8:53 Revolutionizing Real Estate CRM
    12:20 Building a Power-User Community
    14:38 The New Era of Land Investing
    17:55 Scaling Beyond the Founders
    20:13 Hard-Won Leadership Lessons
    22:10 Blueprint for Success
    23:46 Episode Wrap

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • If you're frustrated by unpredictable deal flow or feel stuck trying to scale your real estate business, now is the time to take action. In this episode, Benmont Locker shares exactly how he took his company from 300 deals to over 400 deals a year by optimizing operations and aligning sales with marketing.

    Whether you're a seasoned investor or just starting in the world of real estate, this conversation dives deep into practical strategies for scaling a real estate business, building systems that work, and optimizing sales and marketing. Benmont shares his journey from working in family startups to becoming a key player in the real estate space, where he's helped transform a direct-to-seller business into a high-performing, scalable machine. Learn how to scale even in a small, competitive market and how operationalizing sales and marketing made it possible.

    This is what you will learn:

    00:00 - Meet Benmont Locker: Scaling Mastermind in Real Estate
    02:15 - Behind Every Great Entrepreneur is a Benmont Locker
    05:30 - Why Logic and Systems Matter More Than You Think
    09:38 - How to Build a Predictable, Repeatable Business
    13:11 - Benmont’s Journey: From Family Startup to Real Estate Powerhouse
    18:05 - Building Operational Expertise in Diverse Industries
    24:10 - Scaling in a Small Market: Lessons from York, Pennsylvania
    31:50 - Transitioning from Founder-Led to Operationally-Driven Business
    38:40 - The 3-Year Plan to Real Estate Growth
    45:20 - The Power of Operationalizing Sales and Marketing Together



    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • If you've been wondering whether to pull back on ads or push forward during this hectic time of year, you're in the right place. We're breaking down the impacts of the upcoming election on TV, radio, Facebook, Google PPC, and more. Join Matthew Halliday, an experienced marketing strategist at Bateman Collective, as he shares actionable marketing strategies tailored specifically for real estate investors and professionals looking to maximize ROI in a turbulent time.

    We cover everything from reducing Facebook ad costs to using Google PPC for real estate lead generation, offering you expert advice to boost your results during this critical time. Whether you're running Facebook ads for real estate, investing in Google Ads, or exploring TV and radio advertising for your real estate business, this episode has it all.

    0:00 - Introduction and welcome
    03:30 - Overview of election season impact on marketing
    08:30 - TV and Radio Advertising Costs During Election Season
    10:05 - Facebook marketing and CPM increases
    10:40 - Direct mail effectiveness
    11:20 - How Election Season Impacts Facebook Ads for Real Estate: Rising CPMs Explained
    15:00 - Expert Tips for Diversifying Ad Channels: Facebook, Google PPC, TV, Radio
    20:00 - Google PPC in a Turbulent Market
    23:40 - Pay-per-lead strategies and challenges
    26:10 - Balancing efficiency vs. volume in marketing
    29:20 - Importance of transparent partnership with your marketing agency
    30:20 - Navigating Q4 and Election Season with Effective Real Estate Ad Strategies

    This episode is a must-listen for anyone in the real estate industry who wants to make the most out of their Q4 marketing campaigns and successfully navigate the challenges of election season advertising. Learn how to manage your real estate advertising budget, adjust your Facebook ad strategy, and stay competitive with effective Google PPC tactics.

    Don’t miss this chance to improve your real estate lead generation and take your marketing strategy to the next level!

    #realestatemarketing #Q4marketingstrategies #electionseasonadvertising #realestateleads #realestateinvesting #GooglePPCforrealestate #Facebookadsforrealestate #realestateleadgeneration #PPCcampaignsforrealestate

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻

    If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡

    📖 Jump to Sections:

    00:00 Introduction to PPC vs PPL
    03:12 Confusion in the Industry
    05:33 The Common Misconceptions
    08:47 Noah Parks’ Journey
    11:59 PPL: Not a Marketing Channel?
    16:18 Where Do PPL Leads Come From?
    19:30 Changing Lead Quality: A Hidden Shift
    23:12 Why Facebook Leads Differ from PPC
    27:08 The Role of Arbitrage in Lead Sales
    30:11 Long-Term Branding Value of PPC
    34:01 The Supply and Demand Trap
    36:55 Management Fees: The True Cost
    42:02 Lead Refund Policies: Too Good to Be True?
    45:10 Final Thoughts on PPC vs PPL

    What You'll Learn:
    - The REAL difference between PPC and PPL
    - How to get better real estate leads in 2024
    - When to use Pay Per Click vs Pay Per Lead
    - Avoiding costly mistakes in real estate marketing
    - Expert tips for managing your lead generation budget

    Whether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈

    🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing.

    🏠 Learn how to:
    • Leverage public records to uncover hidden deals
    • Use data analytics to identify motivated sellers
    • Scale your real estate portfolio efficiently
    • Implement effective marketing strategies
    • Avoid common pitfalls in real estate investing

    Sean O'Toole, founder of PropertyRadar, reveals his secrets for success in today's competitive real estate market. Whether you're a beginner or a seasoned investor, these insights will help you take your business to the next level.

    💼 Topics covered:
    00:00 - Kicking Things Off: Sean's Introduction
    00:42 - The Elevator Pitch: Making Public Records Usable
    02:39 - Dot-Com Crash to Real Estate: A Serendipitous Career Shift
    04:52 - Pivoting from Foreclosures: Broadening the Business Horizon
    06:52 - Rollercoaster at 18: Early Success and Hard Lessons
    09:10 - Change is Constant: Embracing Economic Shifts
    11:49 - VC vs. Bootstrap: The Startup Funding Dilemma
    14:46 - Lifestyle or Growth: Choosing Your Business Path
    17:47 - The Pivot: From Foreclosures to Property Information
    20:37 - The Billion-Dollar Vision: Empowering Small Businesses
    21:44 - Data-Driven Marketing: Beyond "I Buy Houses"
    24:09 - The Empathy Approach: Rethinking Foreclosure Marketing
    27:14 - Crafting Better Mailers: Building Trust and Curiosity
    30:46 - Wrapping Up: PropertyRadar and Staying Connected

    Don't miss this opportunity to learn from one of the industry's top experts. Hit subscribe and turn on notifications to stay updated with our latest real estate investing content!

    #RealEstateInvesting #MotivatedSellers #ScalingBusiness #PropertyRadar #RealEstateMarketing #InvestorTips #RealEstateData #OffMarketDeals

    Disclaimer: This video is for educational purposes only. Always consult with a qualified professional before making any investment decisions.

    Visit https://www.batemancollective.com/get-started for more information on leveraging data in your real estate business.

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Discover the cutting-edge intersection of real estate investing and artificial intelligence with Brad Bone, a successful investor and innovator. In this eye-opening episode, Brad reveals how he's leveraging AI to revolutionize lead follow-up and dramatically boost deal flow.

    From his roots as a pistachio farmer to becoming a tech-savvy real estate entrepreneur, Brad shares his journey and the game-changing strategies that led to securing 15 extra deals in just five months. Learn about:

    The power of AI in real estate investingAutomated follow-up systems that never sleepTurning unresponsive leads into golden opportunitiesThe difference between chat-based AI and targeted AI solutionsHow to integrate AI seamlessly with your existing CRM

    Whether you're a seasoned real estate investor looking to scale or a newcomer eager to gain an edge, Brad's insights into AI-powered follow-up techniques are invaluable. He breaks down the costs, benefits, and practical applications of this technology, making it accessible for investors at any level.

    Don't miss this chance to stay ahead of the curve and transform your real estate business with AI. Tune in now to unlock the secrets of smarter, more efficient deal-making in today's competitive market!



    0:00 - Welcome and Introduction: Meet Brad Bone
    1:00 - Double Duty: Real Estate Investing and AI Services
    2:15 - From Pistachios to Property: Brad's Unique Background
    3:00 - AI's Game-Changing Role in Lead Follow-up
    4:30 - Impressive Results: 15 Extra Deals in 5 Months
    5:15 - Triple Threat: Three Key Uses of AI in Real Estate
    6:45 - AI's Secret Weapon: Lightning-Fast Response Times
    8:00 - Balancing Act: Focusing on Both AI and Real Estate
    9:00 - The Cost Factor: AI vs. Traditional Methods
    10:30 - Beyond Chat GPT: The Power of Selective Language Models
    11:45 - RiverX AI: Tailored Solutions for Real Estate Investors
    13:00 - Wrapping Up: How to Learn More and Get Started
    13:40 - Closing Remarks

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • In this episode, real estate investor Donato breaks down his data-driven approach to market analysis and deal selection. From key metrics to watch to insights on buyer behavior, he shares practical strategies for success in today's competitive real estate landscape. Whether you're a seasoned investor or just starting out, you'll gain valuable insights to sharpen your market intelligence and make smarter investment decisions. Tune in to level up your real estate game.

    2:30 - "Why Not?: The College Entrepreneur's Mindset"
    6:45 - "The 17-Year Wake-Up Call"
    10:15 - "The Real Estate Acquisition Superpower"
    14:30 - "The Three Key Metrics for Market Analysis"
    19:00 - "The Bigger Fool Strategy in Real Estate"
    25:45 - "Beyond the Basics: Deal-by-Deal Analysis"
    31:30 - "Know Your Buyer: Tailoring Acquisitions to Exit Strategies"
    34:45 - "Real Estate is a National Game: Words of Wisdom"

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Ever wonder how the pros in real estate investing close deals like it's nothing? Jerry Green, a 30-year veteran in real estate investing tells you how you can do the same in this episode. He's not just talking theory - this guy's been in the trenches since 1994.

    Jerry breaks down why your "rockstar" sales hire might be your biggest mistake, and how to turn average Joes into closing machines. He shares a neat trick called "price anchoring" that could boost your profits overnight. Plus, he gets real about overcoming personal tragedy and rebuilding his empire.

    Whether you're a newbie or a seasoned pro, there's gold in this conversation. Jerry's not holding back - he even touches on some cutting-edge psychology stuff that's changing the game. So grab a coffee, hit play, and get ready to level up your sales game. Trust me, your future self will thank you.

    Want to gain access to the REI Sales Academy? Reference this podcast and you will get a 10% discount.

    Here's the link to get started: thejerrygreen.com/bateman

    Here's what you can expect:

    1. Insights and strategies from his REI Sales Academy program, which he acquired from John Martinez and has since expanded. The program includes:

    A 21-week training cycleLifetime access for membersThe ability to add unlimited team membersCritiques of actual sales callsLive role-playing exercisesA combination of training and coaching

    2. His expertise and experience from over 30 years in the real estate investing industry, including strategies for acquisitions, sales processes, and deal conversion.

    3. Specific techniques like price anchoring and addressing deal killers early in the sales process.

    4. Insights into the psychology of sales and recent developments in neuroscience as applied to sales techniques.

    5. Personal anecdotes and lessons learned from his career, including overcoming personal tragedy and rebuilding his business.




    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Max Horenstein: Airbnb hustler to land flipping guru. He breaks down why he ditched the hospitality game for dirt deals and how he's crushing it with minimal effort. But this isn't just about real estate. Max dives into the mindset stuff that separates the winners from the wannabes. He talks about the pitfalls of chasing success too hard and why being grateful for what you've got now is key to leveling up.

    Whether you're into real estate or just want to build a killer business, Max drops some truth bombs you can't ignore. He keeps it real about hiring, scaling, and why sometimes slowing down is the fastest way to get ahead.

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Ever wondered why you're getting the same lead multiple times and if it's costing you a fortune? Brandon Bateman and Colby Zimmerman dive into the world of duplicate leads in PPC advertising. They break down when it's a problem, when it's not, and how to deal with it. Learn about click IDs and, the differences between Google and Facebook ads. If you're running ads and scratching your head over duplicate leads, this no-nonsense chat will clear things up and might just save you some cash.

    0:00 - Introduction and Welcome
    0:31 - Introducing Colby Zimmerman
    1:21 - Topic Introduction: Duplicate Leads
    2:47 - Understanding Click IDs
    4:17 - Case Study: Multiple Leads from One Person
    6:11 - Dealing with Problematic Leads
    7:46 - Click Cease Software Introduction
    9:20 - The Importance of Monitoring Duplicate Clicks
    11:05 - Facebook Retargeting and Duplicate Leads
    13:08 - Cost Comparison: Google vs Facebook Advertising
    15:23 - Understanding the Funnel Differences: Google vs Facebook
    17:36 - The Value of Retargeting Despite Duplicate Leads
    19:24 - Addressing Concerns with Account Managers
    20:17 - Duplicate Leads Across Multiple Marketing Channels
    22:30 - The Impact of Market Share on Duplicate Leads

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.

    Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!

    00:00 - Introduction and welcome
    01:00 - The importance of split testing for business growth
    02:30 - Rule 1: Start with an actionable hypothesis
    05:00 - Different types of marketers and approaches
    07:00 - Rule 2: Only change one thing in a test
    10:30 - Rule 3: Test samples during the same time period
    13:30 - Rule 4: Every test needs a numerator and denominator
    16:00 - The math behind A/B testing and statistical significance
    21:00 - Common mistakes in interpreting test results
    24:00 - Rule 5: Optimize tests towards revenue
    26:30 - Rule 6: Test long enough for meaningful results
    29:00 - Rule 7: Document your tests
    32:00 - Using sprints for project management and testing
    36:00 - Benefits of sprint-based project management
    39:00 - Closing thoughts and wrap-up

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Want to close more deals and stop tearing your hair out over paperwork? In this episode, real estate veteran David Olds spills the beans on transaction coordination. Learn why your rockstar salesperson shouldn't be doing data entry, how to spot the perfect TC personality, and why asking better questions upfront can save deals later. Whether you're doing 2 deals a month or 200, David's hard-earned wisdom will help you work smarter, not harder. Tune in for practical tips to streamline your business and boost your bottom line.

    0:00 - Introduction and welcome
    1:15 - What transaction coordinators do
    3:30 - When to outsource vs. do in-house
    6:45 - Hiring and training transaction coordinators
    10:30 - Personality traits of good TCs
    13:15 - Value of specialized roles in a business
    16:00 - Impact of TCs on deal closings and team efficiency
    19:30 - Asking better questions to save deals
    22:45 - Importance of clear communication between departments
    25:00 - Detailed seller information gathering
    28:15 - Identifying and solving transaction problems
    31:00 - Realizing the time savings of outsourcing TCs

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • This holiday weekend we are doing something different and launching this unique and exclusive episode where Brandon was able to join Steve Trang to provide a comprehensive overview of how to effectively run digital marketing campaigns for real estate investors. Join host Steve and digital marketing expert Brandon Bateman as they pull back the curtain on the strategies that are revolutionizing lead generation for real estate investors.

    In this episode, you'll discover:

    Why PPC is a game-changer for real estate investingThe truth about cost per lead and what really mattersInsider benchmarks from hundreds of successful campaignsHow to avoid common pitfalls that waste your marketing budget

    Whether you're a seasoned investor or just starting out, this series will equip you with the knowledge to supercharge your digital marketing efforts. Don't miss this opportunity to learn from industry leaders and stay ahead of the competition.

    Tune in now and take the first step towards mastering PPC for your real estate business!

    Want to catch the other episodes? head over to the real estate disruptors channel to dive into more great info for dominating PPC.

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.

    In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.

    Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.

    0:00 - Introduction
    2:30 - Tommy's role at Bateman Collective
    4:00 - The difficulty of Tommy's job
    6:40 - Setting proper expectations with clients
    8:35 - Tommy's background and journey
    14:30 - Tommy's experience in the short-term rental industry
    18:15 - Why Tommy joined Bateman Collective
    20:00 - Brandon's perspective on having great team members
    22:15 - Tommy's view of the real estate investor space
    25:20 - Addressing common investor beliefs about digital marketing
    29:45 - Explaining Bateman's data-driven approach
    33:40 - Trusting the right agency vs looking at metrics
    36:20 - Investing in continual product improvement


    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


  • Want to build a kick-ass team that smashes your revenue goals? Aaron and Michaela Gaunt reveal the exact recruitment tactics they used to hire rockstar employees and scale to 7-figures in their first year. From pre-screening candidates to shadow days, they break down their multi-step process for separating the pretenders from the A-players. You'll learn how to vet for skills, culture fit, and that X-factor that separates the superstars. Whether you're just starting to build a team or need to level-up your hiring, this is a master class on attracting top talent. Stop hiring duds and tune in!

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.