Episodes
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In this episode, our content specialist, Rachel Rosen-Carroll and Executive Director of Media Prefs, Jamie Wagner share what exactly has been going on with the new and improved Media Prefs survey and how it will make it easier to hear from your students to make necessary changes in marketing, customer service and enrollment.
Media Prefs has been around for 17 years and Jamie has been working alongside a development team to not only improve the survey experience for colleges, but to also improve visualizations. Listen in to hear how this living lab of data will change your marketing, enrollment and customer service by getting feedback straight from your community college students.
Learn more at: The Inside Scoop to Boost Enrollment
1:07: Set a Goal with our Survey Calculator
2:35: Single Sign On for Students
4:11: Winner, Winner Chicken Dinner select a winner right in the platform
7:05: Start and Stop Feature
8:42: Logic-Based Questions and Billing Ease
11:49: What makes Media Prefs Special
13:38: How it works -
From COVID crisis communications to sharing Facebook logins to campaigns for free college, there is nothing we can't do as a team and the San Mateo Community College District colleges show us how it's done on this episode of the Community College Marketing Masterclass.
Megan Rodriguez Antone, Cañada College Director of Community Relations and MarketingDave Mclain, College of San Mateo Director of Community Relations & MarketingCherie Colin, Skyline College Director of Community Relations and Marketing
This episode was recorded in Universal City, CA at the April 2022 CCPRO conference and features:4:00 - Introduction of Guests from San Mateo Community College District
6:05 - The Origin Story of SMCCDâs Collaboration
11:00 - Coordinating Resources and Capacity ⊠even by sharing Facebook Admin Access
12:40 - Meeting Cadence for Staying in Sync and Leaning into Action
14:56 - Added Bonus: Personal Professional Development
16:08 - Implementing Campaigns Under a District Umbrella
21:00 - Chancellor and President Input and Involvement
24:00 - Collaboration within College Teams
26:45 - Advocacy and Confidence in group collaboration through continued success
30:43 - Round Robin: What is it like working at a community college?
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Episodes manquant?
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In this episode, Dr. Pam Cox-Otto of Interact Communications hosts a conversation with Dr. Angel Reyna, president of Madera Community College, which recently won the Lumina Foundation's Million Dollar Community College Challenge. They are joined by Lumina Foundation's Shauna Davis, Mary Lapen Pope, and Tracy Chen. Dr. Reyna shares Madera's vision of the impact they aim to have on their community and students through delivering a message that elevates Madera's students' incredible resilience and how the college can help them reach the next level of their potential.
Be sure to check out Madera Community College's video submission for the Challenge, featuring the touching story of Madera student Marisela Maciel. -
While colleges celebrate Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interactâs senior director of communication and research strategist, explains why itâs more important than ever to support this student population 365 days of the year. Dr. Di Dio will reveal the unique challenges LGBTQ+ students face, how those pressures have increased during the pandemic, and how to build support for these students into diversity, equity, and inclusion plans. Itâs a power-packed Pride podcast exclusive you wonât want to miss!
Interact White Paper: Challenging Traditional Gender Roles, Boosting Enrollment by Dr. Paula Di DioInside Higher Ed: Addressing the Mental Health of LGBTQ+ StudentsInteract Blog: Pride Month 2022 & Community Colleges Roundup
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In this episode, youâll learn pro video tips with Sara Sampey, our director of video services, and Jake Ammann, our lead videographer. The team offers insightful suggestions on how to capture video for various formats; how to be stealthy and get the perfect shots; and how to plan your shoot so you get exactly what you needâand more. Get ready to make memorable videos for those big college events students wonât want to forget.
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Learn how Victor Valley Community College Created a Culture of Care to Keep New Students
Your marketing and media campaign numbers exceeded expectationsâinquiries and applications are way up! But enrollments are lagging way behind. Prospective students are complaining they canât navigate the onboarding process and that the college staff is rude and uncaring. What can you do?
Learn how Victor Valley Community College built a Connect2Success Center that supports onboarding new students. Not only does the Center prepare students for the college experience but ensures new students show up for class ready to learn.
Join Interact's Dr. Pam Cox-Otto and Dr. Diane Walleser, as they have a conversation with Victor Valley Community College President Dr. Daniel Walden for an engaging and enlightening podcast to hear firsthand how Victor Valley fosters student success.
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We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeAPP CEO Jack MacKenzie and Kate Kirkpatick, Director of Marketing and Communications at Truckee Meadows Community College. Jack and Kate break down how they used the CollegeAPP database to discover their audiences and better inform their marketing plan.
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How would winning a million dollars transform your community college brand? On this episode of the Community College Marketing Masterclass Podcast, Dr. Pam Cox-Otto, CEO of Interact, is joined by Shauna Davis and Mary Laphen of the Lumina Foundation to discuss the $1 Million Community College Challenge.
Find out more: https://www.luminafoundation.org/challenge/ -
Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark DâAlessio, Executive Director of Communications for the Technical College System of Georgia
Host: Jamie Wagner, Executive Director of Media Prefs
Jamie Wagner connects with Carolyn Simpson and Mark DâAlessio, two high-level communication professionals advocating for and representing 15 community colleges in Pennsylvania and 22 community colleges in Georgia. The versatility and power behind Media Prefsâ custom questions are dissected, along with the importance of taking a step back to ensure a timely pulse on students and understanding more than ever that "data is king" when it comes to decision making and serving this unique population effectively.
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Joined by Allison Hayes and Dane Dewbre, Jamie Wagner dives into what the Media Prefs survey means for these leaders with over 35 years of combined community college experience. While highlighting that the data received was a way to disprove long-held anecdotes, increase cross-functional supportive messaging to students, and guide post-COVID decision making, Allison and Dane additionally echoed that Media Prefs helped them justify new tactics and areas to spend (or quit spending) money and is "just a really great tool."
Guests: Allison Hayes, PR Director for Delaware Technical College & Dane Dewbre, Executive Director of Marketing and Communications for South Plains CollegeHost: Jamie Wagner, Executive Director of Media Prefs
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In this episode of the Community College Marketing MasterClass Podcast, Adam Lopez, the Esports Coordinator and coach at Irvine Valley College, joins Interact CEO Dr. Pam Cox-Otto and Student Social Media Manager at IVC, Emaline Gayhart, to discuss the invaluable contribution that video games bring to education and attracting students to community college.
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The impact of growing noncredit programs can help community colleges get a foot in the door towards enrolling those students into credit programs and boosting enrollment. Join Interact CEO Dr. Pam Cox-Otto, Ph.D. and Maggie Wolf, director of adult and community education at Kankakee Community College, as they discuss how noncredit classes are critical to your enrollment numbers, as well as strategies on how best to maintain these students.
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On this episode of the Community College Marketing MasterClass, Interact Content Manager Wyatt Otto and friends discuss TikTok, the newest social media platform sweeping the nation. They discuss how TikTok works, best practices, and how community colleges can best be using it.
This weekâs guests are Sara Sampey, lead videographer at Interact; Jamie Wagner, executive director of Media Prefs; Amy Hazelhurst, senior internet marketing consultant at ReachLocal; and the fabulous marketing and public relations team at Cape Fear Community College: Sonya Johnson, Julie Martin, and Erin Fabian. -
In this episode of the Community College Marketing MasterClass Podcast, Dr. Pam Cox-Otto, Ph.D. is joined by Dr. Angela Kersenbrock, president of the Community College Baccalaureate Association (CCBA), to discuss the benefits of creating baccalaureate programs not only for community colleges, but for students too.
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On this episode of the Community College Marketing MasterClass podcast, Interact CEO Dr. Pam Cox-Otto is joined by the senior vice president of public relations for the American Association of Community Colleges, Dr. Martha Parham. Dr. Cox-Otto and Dr. Parham talk about how community colleges have been supporting student needs during this pandemic, and how they will continue to support students into the future.
Even as the nation begins to distribute vaccines, it will be a while before things return to normal. And even once it does, things will not be the same. Until then, community colleges need to do everything they can to support student needs and keep students on track, as well as plan for the future and what our ânew normalâ will be like. Dr. Cox-Otto and Dr. Parham elaborate on these concepts with examples from other community colleges across the nation and explain how to implement these ideas.
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Student-centered innovation has been mission-centric to community colleges, but redesigning the college experience with the student voice in the middle is critical post-pandemic. Join Dr. Pam Cox-Otto and Dr. Karen Stout, president and CEO, Achieving the Dream (ATD), as they discuss the insights ATDâs network of nearly 280 colleges have gained in their work to champion student success. This includes accelerating strategies that were moving the needle pre-COVID 19 on such issues as equity and access.
This timely episode challenges colleges and their leaders to embrace these crisis-born lessons and the opportunity they present to guide more individuals onto the onramp community colleges provide for economic mobility and lifelong learning. Discover what you should be thinking and doing to break down barriers and reinforce resilience for at-promise populationsâwhether youâre a college president, faculty member, student service or marketing professional.
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Enrollment is always important, but even more so now, in the middle of a pandemic. Face-to-face recruiting is no longer possible, on-campus orientations are not a good idea, and yet more than ever our students need support from application, to day-one of classes. Dr. Diane Walleser, Vice President for Enrollment Management at Borough of Manhatten Community College joins Interactsâ Dr. Pam Cox-Otto to talk about how to increase applications in an urban environment and ways to create a student-college connection.
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Just like our students, our community colleges are struggling to maintain the resources they need during this critical time. State budgets are uncertain, and many colleges are facing budget cuts, layoffs, and furlough, all while trying to support our studentsâmany of whom are facing food and housing insecurity. Join Dr. Pam Cox-Otto and Oakland Community Collegeâs Vice Chancellor for Advancement Dan Jenuwine as they discuss the important role of your college foundation in helping students stay students.
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Creating an environment at your college that will retain students and developing communications that will inspire and build their resilience are both part of the mission-critical jobs at community colleges. In this episode, Interact's CEO Dr. Pamela Cox-Otto and her good friend Dr. Susan Hatfield, who is a 30-year veteran of researching student motivations around retention and is currently a senior consultant with the Higher Learning Commission, discuss retention and where colleges need to focus now.
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MiraCosta College Academic Counseling Department Co-Chair Dr. Adrean Askerneese works face-to-face with students every day. He has a doctorate degree and Master of Arts in marriage and family counseling from USC, a Master of Science from SDSU, and a bachelorâs degree from Point Loma Nazarene. He was also recently honored for his work with student athletes and is a driving force for equity and social justice at his college.
In this episode, Dr. Askerneese shares his personal story about starting college. He and Cheryl Broom also discuss how critical it is to listen to students so you can tell their stories with respect, support them, and show that they and students of all backgrounds matter. - Montre plus
