Episodes
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Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings.
Notable Moments:
00:00 - Introduction and Guest Welcome
00:26 - The Origin Story of Pretty Plastic
04:22 - Challenges and Innovations in Recycling PVC
06:50 - Product Development and Market Expansion
16:05 - Sustainability and Future Plans
34:35 - Conclusion and Contact Information
About Pretty Plastic
Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.
Learn More About Pretty Plastic
Linkedin: https://www.linkedin.com/company/prettyplastic/
Instagram: https://www.instagram.com/we_are_prettyplastic/
Website: https://www.prettyplastic.nl/
Pinterest: https://nl.pinterest.com/weareprettyplastic/
▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...
▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf
▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
FIND US ONLINE 🤳
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy.
Notable Moments:
00:25 The Origin Story of Woodley & Focus on Food Industry
03:34 Overcoming Marketing Challenges and the Impact on Sustainability
06:36 Growing Beyond Finland and New Market Opportunities
11:14 Innovations, Recycling, and Embracing a Circular Economy
14:49 Durability and Reusability: How Woodly Compete with Fossil-Based Plastics
19:05 Exploring Future Applications
About Woodly®
Woodly® is a Finnish green tech company that produces cellulosic polymers. Its goal is to tackle two of the most pressing challenges of our time: global warming and food waste. Christopher Schiller, the VP of Sales and Marketing at Woodly, has spent over 15 years in the packaging industry, working for major companies in both paper and flexible packaging. With Woodly being a hybrid between these two fields, it was a natural fit for Christopher, given his passion for people and sustainability.
Learn More About Woodly®
Linkedin: https://www.linkedin.com/company/woodlymaterial/
Instagram: https://www.instagram.com/woodlymaterial/
Website: https://woodly.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Episodes manquant?
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In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.
NOTABLE MOMENTS
02:32 - Consumer Trends and Building a Greener Economy
07:02 - Legacy Branding and Creating Impactful Brands
15:25 - Positive Psychology and Brand Influence
27:16 - Balancing Brand Actions and Building Strong Communities
34:54 - Understanding Customers and the Push for Sustainability
This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z!
ABOUT WILLOW HILL
Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more.
Learn more about Willow Hill and Scout Lab
https://www.linkedin.com/in/willowh/
https://www.instagram.com/scoutlabco/
https://www.scoutlab.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. -
Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz
In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House.
David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David’s ideas are helping create a greener future for building design.
Notable moments:
0:53 - David Hertz’s Background and Environmental Work
03:57 - Using Recycled Materials in Building Design
08:20- The 747 Wing House and Sail House
17:58 - Green Technologies and Local materials
23:34 - Challenges and Future of Green Architecture
48:30 - David Hertz’s Resilience Foundation and Global projects
About David Hertz
David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022.
Learn more about David Hertz and David Hertz Architects and Skysource
https://www.linkedin.com/in/david-hertz-faia
https://www.facebook.com/davidhertzarchitects/
https://www.instagram.com/davidhertz_studioea/
https://davidhertzfaia.com
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
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Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry.
Notable Moments:
00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products
4:09 Sustainable Tattoo Products And Manufacturing Partnerships
9:44 Certification And Testing Of Tattoo Products
16:54 A Focus On Product Testing And Development
21:45 Industry's Challenges And Solutions
About Good Judy Inc.:
With the largest variety of certified compostable and biodegradable tattoo supplies, Good Judy makes it easy for tattoo artists to choose responsibly made supplies. Offered at affordable prices, we are committed to doing the work so ditching the plastic feels like a relief not a burden.
Learn more about Ryan Hanna, Lee D'Angelo and Good Judy Inc.:
https://www.linkedin.com/company/good-judy-inc
https://www.instagram.com/goodjudy.ca
www.goodjudy.ca
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future.
Notable Moments:
00:48 B Corp certification in the fashion industry
5:00 Circularity in the apparel industry
10:44 Sustainable materials and fashion design
19:07 Clothing focused on stretch and customer experience
23:41 Education as key to change
About Nancy Taylor:
Global Apparel Executive Nancy Taylor is an influential leader known for her visionary approach to combining fashion with sustainability. Her commitment has significantly impacted Lolë's strategic direction, aiming to foster both environmental responsibility and consumer connection.
Learn more about Nancy Taylor, Lolë Brands and époque évolution:
https://www.linkedin.com/in/nancy-taylor-b839198/
https://www.instagram.com/lole/
https://www.instagram.com/epoqueevolution/
https://www.lolelife.com/
https://epoqueevolution.com/
Want to be a guest? Visit: https://bit.ly/3BetCkf
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.
Notable Moments:
02:07 Eco-Friendly Products And Evaluating Their Authenticity
06:59 Marketing Strategies And Cost-Effectiveness
12:40 Retail Budget And Green Premium
17:01 Business With A Focus On Affordability And Quality
About Aidan Riehl:
Aidan is a 22 year old entrepreneur from Hawaii that has been working on his startup Ecoternatives for the past 3 years. He believes in creating social, and environmental change through business and innovation. He studied economics at Cal Poly, and recently attended their summer accelerator to continue pushing the limits of what it means to shop sustainably at affordable prices.
Learn more about Aidan Riehl and Ecoternatives:
https://www.linkedin.com/in/aidan-riehl-380983203/
https://www.instagram.com/ecoternatives.co/?hl=en
https://www.ecoternatives.co (Use this code for a free gift in your order: CDPODCAST)
Sign up for the app waitlist: https://forms.gle/vRv4ZCmsFU9QyvLV8
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Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights from her background and her strategic role in steering Logitech's design ethos towards sustainable practices. Discover how Logitech balances user experience with environmental responsibilities, explores new materials, and approaches product packaging with sustainability at the forefront. This episode dives deep into the challenges and successes of creating eco-friendly products that are both durable and desirable.
Notable Moments:
0:52 Design At Logitech Focusing On Insights And Circular Economy
06:05 Product Design And Packaging For Logitech's Education Products
14:07 Sustainable Design And Packaging In The Tech Industry
23:26 Materials, Repairability, And Circularity In Product Design
28:51 The Art Concept And System Thinking
About Malin Leschly:
Malin is the newly appointed Chief Design Officer at Logitech. As a design and brand strategist specializing in innovation, along with a Stanford MBA, and more than 20 years of experience across fast-moving consumer goods and consumer electronics, she is a hybrid thinker that operates at the intersection of business and design.
Bringing together her interests in strategy, design, branding and entrepreneurship, Malin co-founded the nationally recognized San Francisco based retail company Flicka, which mixed the latest from established and up-and-coming designers from the Scandinavian fashion and design scenes.
Malin has also served as Board Chair and on the management board of the Stanford Alumni Consulting Team, which engages Stanford MBAs in providing pro bono management consulting expertise to nonprofits.
Learn more about Malin Leschly and Logitech:
https://www.linkedin.com/in/malinleschly/
www.logitech.com
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Shemaryl Panerio
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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The evolution of hemp and the stories that are in the hemp bubble.
The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline.
In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and opportunities within the industry. The episode dives into the challenges of market trust and the potential of hemp in sustainable applications like hempcrete and bio-composites.
Notable Moments:
01:03 Hemp Farming And CBD Industry
08:26 Hemp Industry Evolution From CBD To Building Materials
20:05 Building Trust In The Hemp Industry Through Regulation
24:20 Carbon Sequestration And Supply Chain Transparency In The Industry
29:12 Potential Risks And Rewards: Importance Of The Industry's Changes
34:42 Insights On Its Potential Uses And Benefits
About Ryan McKeever:
Ryan McKeever is a 30-time award-winning producer and director with an entrepreneurial spirit and a passion for storytelling. Over the past 23 years, he has successfully led teams of over 100 people in high-stress environments, achieving bottom-line success. He has utilized his expertise to inspire both startups and Fortune 500 companies, consistently delivering a stream of innovative ideas and solutions that drive successful business outcomes and significantly boost brand recognition globally.
Learn more about Ryan McKeever and Hemp Valley Colorado:
https://www.linkedin.com/in/ryanjmckeever/
https://www.plotlinespeaks.com/
https://www.linkedin.com/company/hemp-valley-colorado/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental technology and practical applications that can lead to a greener future.
Notable Moments:
0:41 Hemp As A Solution To Climate Change. Its Potential To Avoid Carbon
04:10 Climate Change Solutions, Including Biochar, M Creek Building Products
8:44 Hemp Solution For Industries, Including Food, Building Materials
13:39 Flax Fibers For E-Bike Construction, Focusing On Durability And Range
19:02 Sustainable Materials And Farming Practices
23:14 Using Solar For Applications, Including Agriculture, Industry, And Buildings
28:15 Plants For Energy And Reducing Carbon Emissions
34:27 Potential For A More Eco-Friendly Transportation Industry
About Bruce Dietzen:
Bruce Dietzen is a pioneering environmentalist and entrepreneur, known for creating the modern-day Hemp Car featured on Jay Leno's Garage. As the founder of DrawdownHemp, Bruce is dedicated to promoting sustainable practices through innovative uses of hemp and other materials, aiming to reduce carbon footprints across various sectors.
Learn more about Bruce Dietzen:
https://www.linkedin.com/in/bruce-michael-dietzen-485b6717/
https://www.facebook.com/jaylenosgarage/videos/1550641448301486
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production space, welcoming interns to their team, and tirelessly designing alternatives to single-use products.
Notable Moments:
0:34 Origin Story And Pandemic Pivot To Mask-Making
6:53 Reducing Waste Through Reusable Products And Composting
14:56 Products And Customer Experiences
22:07 Product Development And Customer Feedback
26:37 Reusable Products, Challenges, And Customer Problems
30:07 Innovation And Collaboration
34:36 Balancing Online And In-Person Sales
39:06 Product Design And Growth Strategies For A Small Business
About Stephanie Torres and Stephanie Manning:
At Coast to Coast Sustainables, we create eco-friendly products for the home and everyday life, with a mission to bring beauty and practicality into the world of sustainable living. Our innovative Reusable line redefines everyday essentials, offering alternatives to disposable items like paper towels, plastic wrap, and single-use plastic snack bags. We take pride in our eco-friendly approach to design and production, up cycling and repurposing materials whenever possible, minimizing waste and contributing to a more sustainable future. C2C Sustainable products are known for their playful colors and unique designs that add a touch of joy to your surroundings. From kitchen essentials to lifestyle accessories, each item is thoughtfully crafted to help you protect your pockets and the planet.
Listeners - receive 15% off your first purchase with code: SUSTAINABLE
Learn more about Stephanie Torres, Stephanie Manning and Coast to Coast Sustainables:
https://c2csustainables.com/
https://www.linkedin.com/in/c2csustainables/
https://www.facebook.com/c2csustainables/
https://www.instagram.com/c2csustainables/
https://www.youtube.com/channel/UCW0PRzy9NsNyplmLH9xA5lg
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility.
Notable Moments:
00:48 Journey Into Sustainable Fashion
02:44 Upcycling Luxury Garments Into Home Decor
04:21 Repurposing Materials, And Supporting Local Artisans
11:50 Fabric Waste Into Home Decor Items Like Pillows And Tote Bags
18:31 Fashion Brand Repurposing Luxury Fabrics
About Cate Brown:
Interior designer with a love of fashion and sustainability - created a luxury sustainable homewares brand that creates one-of-a-kind toss pillows for the home from vintage and end-cycle heritage fashion and deadstock textiles. Handcrafted in NYC and Vancouver Canada
Learn more about Cate Brown and Cate Brown Studio:
https://cate-brown.com/
https://www.instagram.com/catebrownstudio
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions.
Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral thinking. The episode wraps up with a discussion on the incremental approach to sustainable innovation and the balance of short-term actions with a long-term vision for environmental stewardship.
Notable Moments:
(1:14) Sustainability and corporate social responsibility with a CEO
(4:07) Resilience and community development
(10:50) Innovation in ocean industries and sustainability
(15:09) Climate change strategies and the need for innovation partnerships
(19:36) Environmental research and sustainable design
(24:45) Design and recycling challenges for businesses
(31:26) Sustainability, innovation, and collaboration in business
(39:30) The potential benefits and risks of AI
(46:27) Fostering new industries with cultural awareness
(50:19) The impact of short-term thinking on sustainability
(57:10) Balancing short-term with long-term planning
Join Ian and Stephen as they outline the pathway towards a more sustainable and collaboratively driven future, emphasizing the importance of bridging innovation with practical, scalable solutions.
About Stephen Jordan:
Stephen Jordan is the CEO of the Institute for Sustainable Development (ISD). ISD puts together public-
private-partnerships and coalitions to solve environmental, social, and economic challenges.
Learn more about Stephen Jordan and Institute for Sustainable Development:
www.isdus.org
https://www.linkedin.com/in/stephen-jordan-7319963/
https://www.facebook.com/TheInstituteSD
https://instagram.com/theinstitutesd
https://x.com/theinstitutesd
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches.
Notable Moments:
(02:06) Recycling Plastic Into Products
(04:57) Branding And Repurposing Plastic Waste
(09:01) Sustainable Product Development And Marketing
(15:55) Materials And Supply Chain Management
(19:30) Repurposing Materials, Like Polyester And Coffee Burlap Bags
(24:49) Waste Management In Businesses And Communities
(29:19) Conscious Design Purpose
Learn more about Taylor Dubose and Sustainable Utilization System LLC (SUS):
At SUS, we use the same plastic that would go into recycling, and turn it into our bags! Together, we can
contribute to preserving our environment and ensuring a cleaner and healthier planet for future generations
https://www.linkedin.com/in/taylor-dubose-8a7ba991/
https://www.instagram.com/sus_made
www.susmade.com
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influence global shipping practices positively.
Notable Moments:
0:43 Zero Emissions Sailing Cargo Ships
4:50 Shipping Using Wind-Powered Vessels
8:15 Hydrogen Fuel Cells And Wind Propulsion
14:04 Talent Acquisition And Social Impact
21:26 Sustainable Shipbuilding And Nonprofit Efforts
About Alejandra Teran:
Alejandra Teran is the Chief Purpose Marketing Officer at SAILCARGO INC. With a profound understanding
of sustainable practices and a passion for maritime innovation, Alejandra contributes her expertise to drive
the company's mission of clean shipping solutions. Her strong background in corporate marketing, coupled
with her commitment to environmental stewardship, enables her to play a pivotal role in Sailcargo's journey
toward revolutionizing the shipping industry.
Learn more about Alejandra Teran and SAILCARGO INC.:
https://www.sailcargo.inc/
https://www.linkedin.com/company/sailcargo
https://www.facebook.com/sailcargo
https://www.instagram.com/sailcargo
https://www.youtube.com/channel/UCGuBI8GqmrsDNsx5KBUmXXg
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development.
Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator
Notable Moments:
00:44 The Origins and Expansion of Mercer Mass Timber
01:59 Sustainable Product Development
04:04 Exploring the Future of Prefabrication and Modular Construction
06:32 Navigating Standards and Regulations in Timber Construction
09:25 Innovating with Mass Timber: From Design to Implementation
14:56 The Role of Mass Timber in Urban Development and Housing
27:31 The Future of Mass Timber and Sustainable Construction
About Todd Beyreuther
Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center.
About Mercer Mass Timber
Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world’s largest market pulp producers.
Learn more about Todd Beyreuther and Mercer Mass Timber:
https://www.linkedin.com/in/toddbeyreuther/
https://mercermasstimber.com/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.
Notable Moments:
00:25 From Shower Thought to Sustainable Solution
02:12 Development Journey: Prototyping and Feedback
03:36 Exploring Potential: Beyond the Student Market
04:57 The Science of Shower Water Recycling
06:55 Branding and Market Strategy: Building a Community
09:21 Design Insights: Psychology Meets Functionality
20:31 Looking Ahead: Commercialization and Impact
About Paramveer Bhachu & Joanna Power:
Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.
Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.
Learn more about Paramveer Bhachu & Joanna Power and Lylo:
https://lyloproducts.co.uk/
https://www.instagram.com/lyloproducts/
https://www.linkedin.com/company/lyloproducts/
https://www.linkedin.com/in/pbhachu/
https://www.linkedin.com/in/joanna-power-ab7b02151/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging.
Notable Moments:
0:32 Journey to creating eco-friendly Tableware With Stroodles
1:39 Marketing sustainable products with a focus on branding and communication
3:50 Sustainable branding and certification for small changes in consumer behavior
8:37 Sustainability certification for businesses, focusing on food service providers
13:57 Marketing and selling sustainable products to hotels and businesses
18:18 Sustainable products and marketing strategies for a business
About Maxim Gelmann:
Maxim is Chief Stroodle at Stroodles Eco Tableware and set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently he leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact. He is an enthusiastic, proactive, future oriented, multi-skilled and strongly networked entrepreneur, investor and freelancer with over 14 years of strategy consulting, mentoring, investment and operational and interim management experience across industries.
Learn more about Maxim Gelmann and Stroodles Eco Tableware:
https://www.linkedin.com/in/maximgelmann/
stroodles.co.uk
https://www.facebook.com/stroodles/
https://www.instagram.com/stroodles/
https://twitter.com/stroodles_HQ
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes.
-
How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI.
This episode offers invaluable insights for anyone looking to scale their business with strategic precision.
BONUS: Get a free signed copy of Carl’s book by sending an email to [email protected] mentioning that you listened to this episode.
Notable Moments:
(0:00) Entrepreneurship, leadership, and business growth.
(3:27) Strategic planning and execution, with a focus on helping clients take the next leap.
(7:37) Entrepreneurship, overcoming obstacles, and creating value in the work world.
(12:52) Strategic planning for startups, focusing on long-term goals and leading indicators.
(18:01) Hiring salespeople and long-term planning for growth.
(23:24) Adding value and pricing for small businesses in the age of AI.
(27:33) Strategic planning, adaptability, and mission-oriented thinking.
(31:27) Strategic planning, technology, and adapting to change.
(36:07) Strategy development for businesses with a focus on long-term success.
About Carl J. Cox:
Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations.
Learn more about Carl J. Cox and 40 Strategy:
https://40strategy.com/
https://www.linkedin.com/in/carljcox/
https://www.facebook.com/carl.cox.988
https://www.instagram.com/carljcox40/
https://twitter.com/40Strategy
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
Join host Ian Peterman as he welcomes Martin Schichtel, CEO of KraftBlock and a trailblazer in energy storage innovations. In this insightful episode, Martin shares KraftBlock’s origin, sparked by his extensive background in high-temperature applications and a pivotal documentary about heat storage. He talks about how KraftBlock is revolutionizing the way industries handle waste heat, turning a byproduct into a valuable resource for generating electricity and driving various industrial processes. Martin also discusses the technological breakthroughs and challenges of KraftBlock, its role in decarbonizing industries like steel and snack food manufacturing, and his vision for using thermal energy storage to combat climate change effectively.
Notable Moments:
00:29 - The Origin Story of KraftBlock
02:44 - Tackling Energy Waste and Climate Change
07:13 - Innovative Solutions for Heat Storage and Efficiency
18:32 - Real-world Applications and Impact
30:42 - The Future of Heat Storage Technology and Sustainability
03:52 - Understanding the Heat Economy
11:09 - Overcoming Material Challenges in Heat Storage
15:04 - The Significance of High-Temperature Energy Storage
21:15 - KraftBlock's Impact on Reducing CO2 Emissions
25:30 - Martin Schichtel's Vision for Global Energy Efficiency
About Martin Schichtel:
Martin was born in Saarbrücken in 1969. He graduated with a doctorate degree in Chemistry from the University of Saarland with a focus on Nanoparticle Composites and Smart Coatings. Martin founded Kraftblock (formerly Nebuma) together with his co-founder Susanne in 2014. He filed his first patent in 1998 and has 20 years of experience in material development, production and sales. As the Head of the Department of Ceramics he developed the Department of Polymer Nanoparticle Composites at the Institute for New Materials, University of Saarland. Subsequently he headed the Smart Coatings division at ItN Nanovation AG. Martin always had a deep passion for innovation: he started inventing at the age of 12 with the ambition to change our world for the better.
Learn more about Martin Schichtel and KraftBlock:
https://www.linkedin.com/in/martin-schichtel/
https://kraftblock.com
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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