Episodes
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The CPG Guys are joined by Lauren Steinberg, SVP o Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
Loblaw is known by many names in Canada. Would you dimensionalize the Loblaw business and key metrics of the addressable audience you offer to brand advertisers?What is Loblaw Advance? What are the component solutions that you make available to brand advertisers?How does Loblaw use data from its loyalty programs to enhance customer experience?What role does personalization play in Loblaw’s loyalty strategies and how do they align to merchant priorities?How is Loblaw delivering meaningful retail media performance measurement to help brand advertisers be sure that their investments are effective?How do you balance consumer privacy with the need for targeted retail media campaigns & how do you ensure that the personalization efforts don’t feel intrusive to customers?How does Loblaw collaborate with brands to optimize retail media offerings for mutual benefit?What are some of the trends in customer insights driving retail media activation that you are focused on developing the Advance platform looking forward?
Follow Lauren on LinkedIn here: https://www.linkedin.com/in/steinberglauren/
Follow Loblaw on LinkedIn here: https://www.linkedin.com/company/loblaw-companies-limited/
Follow Loblaw Advance online here: https://www.loblawadvance.ca/
Lauren answers these questions:CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.
After going to West point, you’ve built quite the career in packaging, I’d love for you to take us through the years and tell our audience how you have seen this space change over the years?It's clearly a war for attention whether retail or a brand. How do you feel about that and what message do you have on this for them?Part of attention is shopping experience - clearly websites and apps still have long ways to go, but what about the store?Can we look downstream? What are the implications downstream such as supply chain, stocking, and even the shelf appearance through packaging constraints?With everything we have discussed so far, how does it influence innovation, especially in an inflationary environment where multi packs have a lot of attention?The companies you work with at RRD have access to a significant set of data streams - how does this data stream work in your favor and eventually for the consumer?What is your value proposition as RR Donnelley in this evolving consumer landscape?Finally, let’s ask you to look future forward. What trends are you guys following and coaching others to follow? While retail media is obvious and so is AI, are you guys leveraging this?
Follow Lisa Pruett on LinkedIn here: https://www.linkedin.com/in/lisa-c-pruett/
Follow Hans Fischmann on LinkedIn here: https://www.linkedin.com/in/hfischmann/
Follow RR Donnelley on LinkedIn here: https://www.linkedin.com/company/rr-donnelley/
Follow nCountR online here: https://www.rrd.com/solutions/ncountr
Lisa & Hans answered these questions:
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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Episodes manquant?
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The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.
How has the consumer perception of C-stores changed/shifted over time, and what factors have contributed to their growing popularity?What has been the challenge for convenience stores in terms of building a meaningful data asset to fuel the ability to create & measure audiences for use in retail media?We see that the typical focused c-store shopper is in and out in under four minutes––can you elaborate on some of their key characteristics and behaviors, and how c-stores can capitalize on their unique position to better serve the communities they are in?How are these stores leveraging loyalty programs and personalized programs today, particularly among fuel customers? What are the biggest areas of opportunity for brand advertisers to engage convenience shoppers in a measurable way and how do you see Rippl helping them to enable this opportunity?What key trends and innovations are shaping the future of convenience retail?them to enable this opportunity?
Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive offline resolution capabilities and clients' point of sale (POS) data.
This episode is sponsored by Bridg
Follow Art Sebastian on LinkedIn here: https://www.linkedin.com/in/artsebastian/
Follow NexChapter on LinkedIn here: https://www.linkedin.com/company/nexchapter/
Follow NexChapter online here: https://www.nexchapterinc.com/
Follow Jared Luskin on LinkedIn here: https://www.linkedin.com/in/jared-luskin/
Follow Neil Murphy on LinkedIn here: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn here: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online here: https://www.bridg.com/
Art, Jared & Neil answer these questions:CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.
This episode was recorded in Austin Texas during the annual Amazon unBoxed event.
Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/
Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/
Follow Amazon Ads online at: https://advertising.amazon.com/
We asked Paul these questions:
1) Amazon Ads Measurement Strategy and Vision: What is the biggest challenges Amazon faces when measuring ad performance across its vast ecosystem?
2. Artificial Intelligence and Machine Learning: How is Amazon leveraging AI to improve the accuracy of attribution models?
3. Artificial Intelligence and Machine Learning: Can you describe any recent advancements in predictive analytics within your team’s deliverables?
4. Ad Performance & Insights: How does your team help advertisers identify key drivers of performance beyond basic metrics like CTR or ROAS?
5. Ad Performance & Insights: How do you measure and track long-term brand impact or offline effects of Amazon ads?
6. How do you handle cross-device attribution in a privacy-first world?
7. Amazon Marketing Cloud: What are the unique advantages of using Amazon Marketing Cloud comparedto other clean rooms or measurement solutions?
8. How are vendors/sellers able to leverage measurement in AMC?
9. Amazon Marketing Cloud: Can you share some examples of how advertisers are using AMC to enhance their media planning and optimization?
10. Amazon Marketing Cloud: How does Amazon ensure that AMC remains flexible for advertisers with different needs and levels of technical expertise?
11. Collaboration and Partnerships: How does Amazon work with third-party measurement solutions, and what role do partnerships play in your overall measurement ecosystem?
12. Innovation and Future Outlook: What innovations in ad measurement and attribution are you most excited about over the next few years?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.
This episode is sponsored by NielsenIQ
Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/
Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online here: https://www.fmi.org/
Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/
Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/
Follow NIQ online here: https://nielseniq.com/global/en/
We asked Liz & Mark these questions:
1) Why partner on retail media, why now? Mark follows Liz.
2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.
3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
4) what is NIQ’s offerings on retail media? How does this complement what you do
5) why partner on retail media, why now?
6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution?
7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
8) what is NIQ’s offerings on retail media? How does this complement what you do?CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was Algolia’s first North American sales hire, and later, its first partner sales executive. Along the way, he built top-tier agency relationships at Contentful.
This episode is sponsored by Contentful.
Find Gabriel Dillon on Linkedin at: https://www.linkedin.com/in/gabrieldillon/
Find Contentful on Linkedin at: https://www.linkedin.com/company/contentful/
Find Contentful online at: https://www.contentful.com/
Here's what we asked him :
1. Give us the scoop on your career and how you anchored the last few years on content as a business model.
2. Gabriel , what does the Ninetailed acquisition mean for Contentful? How does it improve the overall portfolio of Contentful?
3. The single hottest word in content today and we saw it dominate Cannes Lions is AI - how do AI and content intersect?
4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it.
5. Responsibility around content governance matters. How is AI challenging this very theory and how is Contentful thinking about governance and services around it?
6. Content is more than production - ROI asks is the name of the game - how do you see a measurement framework around it - what about Contentful?
7. Talk to us about content personalization at scale - is this even feasible and how does Contentful’s platform enable it?
8. Gabriel - what are key trends around this space we should advise brands to focus on? Why should brands and retailers connect with you to scale?For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represenCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.
An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.
This episode is sponsored by TCC Global.
Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels
Follow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/
Follow TCC online at: https://www.tccglobal.com/We ask Rick these questions:
What is the TCC value proposition?What's keeping your customers awake at night, what are the big issues you're seeing in CPG/GroceryWhat can retailers do about it?How can TCC Help?Grocery trends and price competition – how do you win the unwinnable war?Talk to us about Omnichannel? What is TCC’s latest initiative in omnichannel?What are you looking forward to doing at GroceryShop?What is the difference between US and Europe retail what can they learn from eachother’s approaches?For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.
Follow David on LinkedIn at: https://www.linkedin.com/in/mcintoshdavid/
Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/
Follow Instacart online at: https://www.instacart.com/company/retailer-platform/connected-stores/caper-carts
We asked David these questions:
1) Take us through founding your own company redux to tenor to google. Why instacart and what keeps you there?
2) What is a caper cart and how did Instacart decide and get into the business of building user experience in store and scaling it?
3) Describe the various modules of caper cart and how your platform is effective to drive better customer experience? Talk to us about the recent announcements at groceryshop 2024?
4) How does a retailer partner with you on caper carts? What does it take?
5) How does one learn customer traffic details and basket details from caper carts? What metrics do retailers get to work with?
6) What is the development cycle of caper carts? How does the development cycle get influenced? Do you have an advisory board and do brands influence the outcomes or is it strictly retail?
7) The CPG Guys audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to caper carts, especially if it requires capital investments?
8) What trends are emerging in this space especially with AI? How will AI impact the quest for optimization in store trips for customers?
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on thCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Discover how Doss is tackling the ERP industry by reimagining operations data primitives to provide more composable and adaptive for any company that manages physical goods.
This episode is sponsored by DOSS.
Find Wiley Jones on Linkedin at : https://www.linkedin.com/in/wileycwjones/
Find DOSS on Linkedin at : https://www.linkedin.com/company/doss-com/
Find DOSS online at : https://www.doss.com/
Here's what we asked him :
1. Let’s go through your own career development and how DOSS for formed.
2. What is flawed with today’s ERP’s systems that you found you could solve with DOSS?
3. Describe the various modules of DOSS and how your platform is more effective than what we see today?
4. What effective savings are involved for a company when they can migrate from the ERP behemoths to DOSS? How long does a migration take?
5. So who are your other partners, how do you guys come together of find each other? How do you manage DOSS as partners?
6. What does working with DOSS feel like - months, days, weeks, years? How does a planned implementation go? What roles or profiles from the client side get involved?
7. The CPG GUYS audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to you, especially if they already have an ERP?
8. What trends are emerging in ERP? How will AI impact the quest for optimization emerging from an ERP?For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.
#fullfunnel #retailmedia #unBoxed2024
For the Cornell University Retail Media Strategy Program, click here
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.
This episode is sponsored by NielsenIQ
Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/
Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/
Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/
Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online at : https://nielseniq.com/global/en/
Here's what we asked them :
1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?
2. Can you give us some context on what some of your client’s challenges are when it comes to marketing?
3. What are some of the “watch outs” your clients should be managing?
4. Is media mix applicable to all sizes of brands?
5. If a brand comes to you and wants to understand MMM better, where do you start?
6. If you were talking with a CMO about MMM, what would be your advice?
7. Other than MMM, what other types of ad-measurement are important to brands and media companies?
8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness?
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.
Find Mark Hardy on Linkedin here.
Find Walmart Data Ventures on Linkedin here.
Find Walmart Data Ventures online here.
Here's what we asked him :
1. What prompted Walmart to create Walmart Data Ventures and what’s your strategic mission?
2. In today’s volume-challenged environment for brands, reaching and retaining customers is becoming even more important – especially for lost households due to loyalty changes. Customer expectations are changing, and it’s harder for brands to keep up. How can you help solve for this with your offerings?
3. Can you tell us more about how brands can leverage this suite of solutions to better reach and drive consideration with customers?
4. How is Walmart Luminate influencing the way suppliers work and create joint value with merchants?
5. Some exciting news was also shared at the Inspire event yesterday. Can you share that news with us now?
6. As you think about the growth of Walmart Data Ventures and its offerings, how are you thinking about integration with other areas of the Walmart business, like Walmart Connect?
7. Looking forward, what new capabilities is WDV looking to bring to its suppliers and how will that improve the customer experience through merchandising, retail media, etc.?
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.
This episode is sponsored by RR Donnelley.
Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/
Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/
Find RR Donnelley online at : https://www.rrd.com/
Here's what we asked him :
1. You have an career anchored on consumer marketing and targeting. Take us through the years and what brought you to RRD and anchors you there?
2. Believe you have recently conducted a market research study on the diaspora of changing consumer habits and its evolution. Give us the scoop on what prompted it, what data was collected, the sample size and the type of questions asked before we get into the insights, if someone wants to get the copy of the research how do they do so?
3. Are brands responding to inflation well? What consumer habits have changed?
4. How can RRD help brands get to the right consumer at the right place?
5. Talk to us about omnichannel behavior - what does the report cover and what’s should brands do to respond or even retail now that where they shop, the store they choose is changing?
6. At the pace store brands are growing and households and leaving trusted large market cap brands, what did you learn in loyalty and brand retention?’
7. The talk of our times is traffic is back and user experience in store needs to reflect that given the heavy digital influence. What have you learned?
8. Finally, let’s ask you to look future forward. What’s in store for this tech influenced consumer world especially AI backed, what’s the next evolution.?
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.
Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345?Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space?Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345?Parag - what is the partnership between you and 345? What do you aim to launch?Mark - what is the 345 tech platform? Why is it revolutionary?Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ?Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else?Parag - how does 345 empower merchants to win everyday? Why should they pay attention?Mark - Looking forward, what are you focused on, where can we find you?
This episode is sponsored by 345 Global.
Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/
Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/
Follow 345 Global Online at: https://www.345.global/
Follow Parag Shah online at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue on LinedIn at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue online at: https://thethinkblue.com/
Mark & Parag answer these questions:For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.
This episode is sponsored by Roku.
Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/
Find Roku on Linkedin at : https://www.linkedin.com/company/roku/
Find Roku online at : https://www.roku.com/
Here's what we asked him :
1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper?
2. What is the Roku sports experience and why is it relevant for the CPG industry?
3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?
4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage?
5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?
6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?
7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end?
8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI?For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.
This episode is sponsored by Contentful.
Find Johnathan Phillips on Linkedin at: https://www.linkedin.com/in/jonathanwphillips/
Find Contentful on Linkedin at https://www.linkedin.com/company/contentful/
Find Contentful online at: https://www.contentful.com/
Here's what we asked him :
1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like?
2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail?
3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today?
4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it?
5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer?
6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’?
8. What are key trends around this space we should advice brands to focus on?For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.
This episode is sponsored by Epsilon.
Find Dave on Linkedin at: https://www.linkedin.com/in/david-peterson-56b0511/
Find Epsilon on Linkedin at: https://www.linkedin.com/company/epsilon/
Find Epsilon online at: https://www.epsilon.com/us
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards: email [email protected] or click here
Here's what we asked him :
1. How has Epsilon retail media evolved for today’s omnichannel shopper?
2. In today’s volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue?
3. How can Epsilon use retail media and subsequent data to bring new to brand consumers?
4. What’s new in retail media, what’s changed and what are new partnerships you have that cpg brands can leverage in your offerings?
5. How can a consistent view of consumers be built showing her connections cross channel?
6. How does Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect?
8. What’s in store for Epsilon in this retail media space? What’s next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon?
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.
Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/
Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/
Find Simply masala online at : https://www.simplymasala.com/
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
Here's what we asked her :
1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college?2. Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business?
3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity
4. Tell us about the product set - what are the different items, and what's your process for getting it out to market?
5. Marketing - how do you go about getting the brand name out?
6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani?
7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship
8. Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episode
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.
This episode is sponsored by ROKT.
Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/
Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find Stephen Rivera on Linkedin at: https://www.linkedin.com/in/stephen-rivera-25495b27/
Find ROKT on Linkedin at: https://www.linkedin.com/company/rokt/
Find Find ROKT online at : https://www.rokt.com/
Here's what we asked them :
1. It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences?
2. How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in?
3. How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands?
4. What has been successful in this partnership?
5. How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey?
6. Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers?
7. How do you leverage data from different channels to inform your omni-channel strategy?
8. As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership
9. Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?
For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views exCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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