Episodes
-
Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.
************************
In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
03:12 Eric Doty becomes Head of Community at Superpath.
05:42 Existing plans and transitioning to the Superpath Pro tier.
08:33 What’s included in Superpath Pro?
10:28 Building connections through the community.
12:27 Superpath’s courses series.
13:58 Upcoming initiatives.
15:08 Building software.
16:24 Enjoy the launch of Superpath Pro.
17:52 Outro
************************
Useful Links:
https://www.linkedin.com/in/edoty/https://superpath.co************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.
This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.
************************
Timestamps:
00:00 Intro
03:03 Who is Jessi Craige?
03:25 Jessi’s background.
03:55 Editor’s role at First Round Capital.
05:01 Content’s purpose at First Round Capital.
06:36 Creating relevant expert-led content.
09:28 Jessi’s day-to-day and content calendar.
10:29 Are there still available topics to cover?
11:36 Has AI creeped into their workflow?
13:09 Differences in creating content for SaaS companies and a VC firm.
17:21 Content reporting at First Round Capital.
18:14 Investing in owned channels.
20:02 Are there technical SEO issues with a large library of content?
21:04 The intersection of the Review and their podcast.
22:22 Is there a significant video component to content in the First Round?
23:21 Transitioning from a writing role to an editor role.
24:47 Editorial tips to make writers better.
26:07 How much time does the editorial work take?
27:42 What to expect from the First Round.
28:39 Learn more about Jessi and First Round Capital and get in touch.
29:17 Outro
************************
Useful Links:
https://www.linkedin.com/in/jessi-craige-shikman-47650a75/https://review.firstround.com/https://every.to/https://lex.page/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
Episodes manquant?
-
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.
This episode is brought to you by our friends at SHUFFLL.
************************
Timestamps:
00:00 Intro
02:58 Who's Haley Griffis?
03:14 Haley's background.
04:52 Transition from PR to content.
08:27 Buffer's culture of transparency.
13:37 Challenges and opportunities of maintaining a large blog.
17:50 Adaptable content strategy.
20:56 Low-performing content and audience engagement.
21:54 Content tracking and reporting.
24:54 Net new content and multimedia.
29:54 Buffer's hall of fame articles.
33:30 Learn more about Hailley and Buffer and get in touch.
35:04 Outro
************************
Useful Links:
https://www.linkedin.com/in/hailleygriffis/https://buffer.comhttps://www.hailleygriffis.com/https://www.makework.work/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
03:07 Who is Jakub Rudnik?
04:13 Jakub’s background.
06:54 What’s Softr and its core use cases?
11:00 The no-code advantage in marketing Softr.
13:34 How we think of content SEO at Softr.
16:53 Who handles tutorial content at Softr.
18:33 The type of customers we serve plus more use cases.
22:14 The sales process at Softr.
23:12 Finding success with blog post content.
25:52 How we measure content success and report data.
29:28 Learn more about Jakub and Softr and get in touch.
31:25 Outro************************
Useful Links:
https://www.linkedin.com/in/jakubrudnik/https://www.softr.io/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/
************************
In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.
This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.
************************
Timestamps:
00:00 Intro
03:09 Who is Becky Lawlor?
04:05 The role of original research in thought leadership content.
05:40 The rise of data-driven content.
07:55 Becky's B2B Buyer Guide report.
10:48 Challenges and benefits of original research.
13:23 In-house vs third-party reports.
17:18 The execution challenges of original research.
20:30 Gated vs. open access to original research.
24:13 Research sources: product and third-party data.
27:24 AI in content creation and original research.
31:08 Learn more about Becky and Redpoint and get in touch.
32:00 Outro
************************
Useful Links:
https://redpointcontent.com/https://www.linkedin.com/in/beckylawlor/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.
************************
Timestamps:
00:00 Intro
01:36 Who is Ray Mina and What is Freshpaint?
02:39 The challenges of CDPs in healthcare.
03:53 The tightrope of healthcare marketing without breaking rules.
05:15 Fast-tracking the sales cycle in a compliance-driven market.
06:48 Building trust through content in regulated marketing environments.
08:39 Creating legally sound content for specialized markets.
10:24 The impact of strategic content choices at Freshpaint.
15:27 Integrating content, partnerships, and events for healthcare marketing.
18:07 Strategic storytelling and measurement in content marketing.
22:08 Proving marketing value before brand building.
23:30 Content leadership in times of change.
25:44 Learn more about Ray and Freshpaint and get in touch.************************
Useful Links:
https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.
************************
Timestamps:
00:00 Intro
03:25 Who is Kisha Kisha Velazquez?
03:55 Kisha’s background.
07:22 Going into content marketing with an entrepreneurship background.
09:58 Acquiring customers (in this case law students) at Fordham University School of Law.
11:48 Day-in-the-life as a web content manager at Fordham.
15:42 What goes into making the Fordham website accessible.
17:02 Engaging subject matter experts for content marketing material.
19:56 The type of web pages we publish at Fordham.
21:47 How we approach SEO marketing.
22:42 Domain authority and page ranking.
24:50 Workflows and work-life balance working for a startup vs an established brand.
29:23 The transition from startup to academic setting.
31:07 Recent initiatives at Fordham.
32:14 Learn more about Kisha and Fordham University School of Law and get in touch.
33:15 Outro************************
Useful Links:
Website: https://www.fordham.edu/school-of-law/
Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
02:29 Who is Erica Schneider?
03:15 Erica Schneider’s background.
05:01 How LinkedIn fits into Erica’s strategy.
08:20 The target client at Content Sparring.
10:58 One effective hack to keep the content flowing.
17:13 Solopreneur vs. Creator.
18:55 Thoughts on employee turnover.
21:14 The flexibility and complexities of the creator economy.
25:11 Day-in-the-week at Content Sparring.
27:15 Learn more about Erica and Content Sparring and get in touch.
27:59 Outro************************
Useful Links:
https://www.contentsparring.com/https://www.ericaschneider.me/https://cut-the-fluff.ck.page/https://www.linkedin.com/in/erica-schneider66/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more.
This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact [email protected].
************************
Timestamps:
00:00 Intro.
02:39 Who is Ross Hudgens?
03:33 Ross background.
06:18 Customer’s take on SEO marketing and the future of AI.
08:02 What the average customer engagement looks like at Siege Media.
10:13 The growth journey at Siege Media.
12:32 What the company culture looks like.
13:54 Transitioning from remote-friendly to fully remote.
15:42 Founder’s role play in terms of now vs then at Siege Media.
18:22 Getting more work and subcontracting as a freelancer.
20:21 Red flags/green flags from client needs or expectations.
23:07 How the AI trend has evolved over time.
25:15 What’s been going on at Siege Media recently?
27:02 Learn more about Ross and Siege Media and get in touch.
27:38 Outro************************
Useful Links:
Website: https://www.siegemedia.com/
Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/************************
Previous Episodes:
► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY
► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas
► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco -
In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.
This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact [email protected].
************************
Timestamps:
00:00 Intro
02:40 Who is Ben Bradbury?
03:01 Ben’s background.
05:43 How does Workweek work?
09:04 Talent-first approach of Workweek.
11:59 Is it easier to launch a podcast or a newsletter?
14:18 Does Workweek have a studio business?
17:00 Building a community with creators.
21:18 Getting a good understanding of SaaS by building audience-first content.
22:32 Different types of content at Workweek.
27:02 Direct and in-direct monetization at Workweek.
28:05 Ben’s thoughts on virtual events.
32:59 Subject-matter expertise for content.
35:43 Different mediums require different skill sets.
42:48 How to repurpose content for maximum impact.
46:45 Time spent on content creation vs. content repurposing.
48:26 Knowledge sharing at Workweek.
51:36 Building personalities and content differentiation.
53:10 Learn more about Ben and Workweek and get in touch.
55:23 Outro
************************
Useful Links:
Website: https://workweek.com/
Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/
Subject Matter Podcast: https://workweek.com/show/subject-matter/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.
This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).
************************
Timestamps:
00:00 Intro
02:33 Who is Lane Scott Jones?
02:55 Lane’s Background.
03:42 What’s Zapier?
04:47 The target personas at Zapier.
06:51 How Zapier manages hundreds of use cases.
09:15 The team makeup at Zapier.
17:24 Community at Zapier.
19:08 Zapier’s version of content ops.
20:53 Tracking content success at Zapier [Content ROI].
31:14 Content ROI reporting at Zapier.
36:01 Who the Head of Content reports to at Zapier.
36:35 Headcount at Zapier and collaboration.
38:44 Documentation and automation process at Zapier.
41:12 Use cases for generative AI like ChatGPT.
49:20 Learn more about Lane and Zapier and get in touch.
51:08 Outro************************
Useful Links:
Website: https://zapier.com/
Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco************************
Content, Briefly is also supported by Minuttia (https://minuttia.com).
-
In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.
This episode is brought to you by our friends at Minuttia.
************************
Timestamps:
00:00 Intro
01:16 Who is Tom Bangay?
02:01 Tom’s Background.
02:42 What’s Juro?
03:53 Using the Juro AI tool to craft first drafts of service contracts.
05:08 Juro’s target customers and use cases.
06:43 Academic background vs hands-on experience as a marketer.
08:27 The challenge of finding subject matter experts in content marketing.
09:44 Juro’s overall content strategy.
15:00 Where does organic search fit in Juro’s top-down content strategy?
17:43 The ‘why’ of creating a Slack community at Juro.
25:10 What the content team at Juro looks like.
26:12 The idea behind the podcasts done at Juro.
28:23 Experimenting with video podcasts.
29:27 Learn more about Tom and Juro and get in touch.
30:25 Outro************************
Useful Links:
Website: https://juro.com/
Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.
This episode is brought to you by our friends at Animalz.
************************
Timestamps:
00:00 Intro
02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.
04:58 The ‘why’ behind niching down to fintech clients.
06:55 PPC vs. SEO in content marketing.
08:52 Mint Studio’s in-depth process for finding the right keywords.
11:53 Transitioning from freelancing to starting an agency.
14:02 Freelancing vs. starting an agency.
16:35 Fin-tech founders' approach to measuring ROI.
17:56 Tracking progress and reporting back to clients.
19:28 Setting up Hubspot reporting to track revenue.
22:49 Focusing on the most critical metrics in reporting.
24:45 Using paid ads and SEO together in content marketing.
26:31 Slack group for fintech marketers.
27:53 Learn more about Araminta and Mint Studios and get in touch.
28:28 Outro
************************
Useful Links:
Website: https://www.mintcopywritingstudios.com/
Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Slack group: https://www.fintechmarketinghub.com/slack************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content, Briefly is produced by our friends at Minuttia.
-
In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.
This episode is brought to you by our friends at Animalz.
************************
Timestamps:
00:00 Intro
01:53 Who is Amrita Mathur?
05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.
07:30 Prioritizing marketing efforts into three buckets.
12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.
16:07 Hard-to-ignore importance of content in all marketing efforts.
19:59 Four types of content teams at ClickUp.
23:45 Understanding the target audience’s pain points to create effective campaigns.
27:36 Learn more about Amrita and ClickUp and get in touch.
28:48 Outro
************************
Useful Links:
Website: https://clickup.com/
Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/
Amrita on Twitter: https://x.com/AmritaMathur
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content, Briefly is produced by our friends at Minuttia.
-
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.
************************
Timestamps:
00:00 Intro
01:22 Who is John Collins?02:35 Lessons from Intercom's content marketing trials.
05:52 Insights on structuring and scaling content teams.
09:07 Evolving strategies in content marketing and SEO.
12:46 Shifting focus in content marketing strategies.
15:40 The future of content marketing teams.
17:48 Content's role in traffic generation and shaping company voice.
18:24 Challenges and rewards of working independently.
22:15 Balancing writing and consulting.
23:59 Learn more about John and get in touch.
25:05 Outro
************************
Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.
************************
Timestamps:
00:00 Intro
01:17 Who is John Collins?
04:53 John’s journalism background.
06:45 Diversifying content from ebooks to audiobooks and beyond.
09:41 Real engagement through thought leadership and customer insight.
13:21 Content culture success.
15:57 Pushing boundaries with bold campaigns and events.
20:02 Building a content powerhouse.
22:22 Content strategy nuances.
25:50 Building a specialized content team and managing external agencies.
28:40 The impact of content cadence on audience engagement.
31:44 Simple metrics for measuring content success.
33:01 Engaging audiences where they are.
36:26 Strategic audience segmentation.
38:17 Consulting for content growth and marketing success.
40:02 Learn more about John Collins and get in touch.
41:12 Outro
************************
Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.
************************
Timestamps:
00:00 Intro
01:30 Who is Andrew Davies?
01:49 Andrew’s background.
03:22 What is Paddle about, who is it for, and its pricing model?
05:47 Navigating content marketing challenges from a CMO's perspective.
08:10 Balancing creativity and commercial goals in content marketing.
10:38 The complexity of attribution in marketing.
13:29 Integrating customer insights into your content strategy.
14:49 Expectations for content teams to analyze data.
15:57 Elevating brand engagement through episodic video content.
19:14 Balancing specialized content with broad appeal in business strategy videos.
22:10 Content's role in corporate acquisition.
25:07 The emotional core of business narratives and acquisition.
27:18 The remote realities of content production.
28:55 What the path towards becoming a CMO looks like.
32:42 Learn more about Andrew Davies and Paddle and get in touch.
33:24 Outro
************************
Useful Links:
https://www.paddle.com/studioshttps://www.paddle.com/blog/saas-market-report-march-2024https://www.paddle.com/customersAndrew on LinkedIn: https://www.linkedin.com/in/andjdavies************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.
************************
Timestamps:
00:00 Intro
01:32 Who is Tom Shapiro & Alexis Trammell?
04:24 Stratabeat’s origin story.
06:53 Evolving business focus.
09:18 A six-year journey in an agency.
10:50 Adapting to AI and market shifts with a data-driven content strategy.
14:24 Methodology behind the annual content strategy survey.
16:11 Content cadence and traffic growth.
20:28 Balancing content strategy.
22:22 Overcoming content production roadblocks.
26:57 Integrating industry segmentation into SEO strategies.
30:42 Strategies for optimized content performance.
33:00 Tracking site visitors to optimize marketing strategies.
35:08 The power of Original Research in content marketing.
38:41 Learn more about Tom and Alexis and get in touch.
39:09 Outro
************************
Useful Links:
Website: https://stratabeat.com/
2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/
Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/
Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.
************************
Timestamps:
00:00 Intro
01:51 Who is Ryan Law?
04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities.
07:07 Ryan’s fresh start at Ahrefs and what Ahref is about.
09:52 Navigating Google Analytics and SEO at Ahrefs.
10:41 Inside Ahrefs’ team structure and content strategy.
12:02 YouTube's B2B potential and Ahref’s content creation process.
13:19 Co-leading Ahrefs’ content team with partnership contrasts.
16:49 A realistic take on the generative AI hype in SEO.
19:50 A caution on scaling content with AI.
24:04 AI’s potential in transforming Slack archives into searchable content.
25:52 Key takeaways from Brighton SEO conference.
27:48 Ryan’s personal development journey and side projects.
29:30 Bridging No-Code adventures and Python mastery.
34:06 Learn more about Ryan and Ahrefs and get in touch.
35:48 Outro
************************
Useful Links:
Ahrefs Website: https://ahrefs.com/
Ryan’s Website: https://ryanlaw.me/
Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/
Ryan on Twitter: https://x.com/thinking_slow
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.
************************
Timestamps:
00:00 Intro
01:27 Sara Yin's career journey from journalist to senior editor at Slack.
07:50 Lessons from Intercom: The human element in content marketing.
11:51 Unpacking content strategy at Shopify .
15:27 The lifecycle of content at Slack.
17:47 Slack's evolution from HipChat rival to market leader.
20:11 Slack’s content evolution post-Salesforce acquisition.
21:33 Content strategy lessons from Jeff Bezos.
23:09 Keeping content creative in an SEO-driven world.
25:51 Enhancing content strategy with AI.
27:10 Building a rich content library from diverse voices.
28:05 How Slack's content strategy empowers writers.
29:22 How Slack’s copy editors shape its voice.
33:56 Content production in large organizations.
34:37 Learn more about Sara and Slack and get in touch.
35:31 Outro
************************
Useful Links:Website: https://slack.com/
Sara on Twitter: https://twitter.com/sarapyin
Sara on LinkedIn: https://www.linkedin.com/in/yinsara/
************************
Stay Tuned:
► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
- Montre plus
